Introduction

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What is Detrics

Detrics is a data connector that bridges your marketing channels with Google Sheets and Looker Studio. It automates the tedious process of manually exporting, combining, and updating marketing data from multiple sources. Read on to learn how Detrics works and start automating your data today.

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The Problem We Solve

Modern marketers face a fragmented data landscape:

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Key Benefits of Using Detrics

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Ready to Transform Your Data Workflow?

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Choose Your Data Destination

Select where you want to start importing your marketing data:

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How Detrics Saves You Time

Marketing analysts spend countless hours navigating between multiple platforms in repetitive processes that consume valuable time better spent on strategic tasks rather than manual, tedious work. The current marketing data management workflow includes logging into multiple platforms, filtering metrics and dimensions, extracting data, and importing everything to sheets. Detrics eliminates all these tedious tasks from your workflow, keeping data fresh and free of potential human error. The result? Detrics allows you to have an automated, errorless source of truth with spare time to focus on data analysis and creative strategy thinking.

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Automate your reports

After the queries have been designed and run, queries can be scheduled to automatically refresh at the time intervals you define, keeping your data up-to-date without any manual work. Through extensive observation of analysts’ workflows, we’ve measured that each manual data query takes approximately 5 minutes when factoring in platform login time, data extraction, formatting, and integration into reports. Detrics automates this entire process - each query takes seconds instead of minutes. For analysts running 60 queries per month, this translates to 5 hours saved on manual data handling alone (reaching 60 queries is as simple as having 1 Google Ads account and 1 Meta Ads account updating daily).

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Build reports that work for you and your team

With each query, you tell Detrics exactly what information you want. Detrics will download metrics and dimensions to the Data Destination selected or selected reporting tool. The task of the user is to define advertising platform, accounts, metrics & dimensions, time frame and other details to use in the report. Best of all, you can connect multiple data sources (advertising platforms) and accounts into a single report.

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Supported Platforms

Detrics connects to 16 data sources including marketing, insights and ecommerce platforms:

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Advertising Platforms

Facebook (Meta) Ads, Google Ads, TikTok Ads, LinkedIn Ads, X Ads, Pinterest Ads, Bing Ads, Mercado Ads, Google Display & Video 360

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Web Analytics & Organic Traffic

Google Analytics 4, Google Search Console

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Organic Social

Instagram Insights

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E-commerce & Payments

Shopify, WooCommerce, Tiendanube (Nuvemshop), Stripe

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Ready to Get Started?

Follow these guides to start with the Data Destination of your choice: