Last updated: January 31, 2026
Changelog
Stay up to date with the latest changes and improvements to Detrics.New Platform Integrations
The latest platforms added to Detrics. Connect these data sources to pull analytics into Google Sheets, Looker Studio, and the Detrics web app.LinkedIn Pages
Track your LinkedIn Company Page performance with 45+ fields including follower demographics, post engagement, and page views.January 2026 — Pending platform approval
TikTok Organic
Analyze your TikTok video performance with 25+ fields including views, likes, comments, shares, and follower growth.January 2026 — Pending platform approval
Klaviyo
Pull email marketing analytics with 35+ fields for campaigns and automated flows, including delivery, engagement, and conversion metrics.January 2026
Facebook Pages
Organic social analytics with 50+ fields including post performance, engagement metrics, page insights, and lead data.January 2026
Major Features
ShopifyQL Analytics
December 2025 We’ve integrated Shopify’s powerful ShopifyQL analytics engine, unlocking access to 100+ new metrics and 50+ new dimensions for Shopify stores. New capabilities include:- UTM Attribution - Track campaigns, sources, mediums, and more
- Customer Cohorts - Analyze by cohort month, RFM group, predicted spend tier
- Conversion Metrics - Sessions, conversion rate, checkout conversion, add to cart rate
- Returns & Shipping - Return rates, delivery times, fulfillment metrics
Stores need to reconnect to grant the
read_reports permission. You’ll see a
helpful prompt when using ShopifyQL fields.Web App v3
December 2025 A completely redesigned web application with new features across connection management, billing, and scheduling. Highlights:- Data Sources Page - Search, filter, bulk actions, and connection sharing
- Looker Studio Setup - Guided onboarding flow for Looker users
- Self-Service Billing - View usage, upgrade plans
- Scheduled Queries Dashboard - Execution details, warnings, and dark mode support
- Connection Replacement - Replace expired tokens without losing query configurations
GA4 Custom Channel Groups
December 2025 Full support for GA4 Custom Channel Groups, allowing you to use your custom-defined channel groupings in reports alongside custom dimensions and metrics.Recent Platform Updates
January 2026
Klaviyo Flow Analytics
Analyze automated email flows alongside campaigns with new dimensions:- Flow ID, name, status, and trigger type
- Flow message tracking
send_channeldimension to compare campaigns vs flows- 3 new template queries for flow analysis
Facebook Insights
- Post Video ID - Extract video IDs for joining with video analytics
- Page vs Post Validation - Prevents combining incompatible metrics
Multi-Platform Field Expansions
| Platform | New Fields |
|---|---|
| Facebook Ads | Brand awareness metrics: estimated ad recall lift, recall rate, cost per recall |
| WooCommerce | 10 order attribution fields (UTM parameters, device type, referrer, session data) |
| Shopify | POS/Retail dimensions, payment method tracking |
| TikTok Ads | Campaign automation type, ad text, TikTok item ID |
| X Ads | Ad name field for promoted tweets |
December 2025
Massive Platform Expansions
| Platform | Before | After | Change |
|---|---|---|---|
| Pinterest Ads | 107 fields | 433 fields | +326 fields |
| X/Twitter Ads | 75 fields | 154 fields | +79 fields |
| Meta/Facebook Ads | 282 fields | 353 fields | +71 fields |
| Bing/Microsoft Ads | 111 fields | 136 fields | +25 fields |
- Attribution window controls (1, 7, 30, 60 days)
- Targeting breakdown dimensions
- Lead, Quiz, Showcase, and Video metrics
- Conversion value with attribution windows
- Full Ad Group (Line Item) dimensions
- Promoted Tweet level reporting
- Bidding, budget, and frequency cap fields
- 20+ cost-per-action metrics (Cost per Purchase, Lead, Add to Cart, etc.)
- Results and Cost per Result fields
- Search query and keyword dimensions
- Ad creative fields (Title, Description)
- Goal and Goal Type dimensions
Other December Updates
- Dimensionless Filtering - Apply filters without requiring a dimension
- Zero-Date Filling - Time series data fills missing dates automatically
- Connection Change - Switch data source connections on existing queries
- New Shopify Order Fields - Sales channel, POS location, payment gateway, shipping method
Archive
August 2025
August 2025
Features
- New: Query Templates for multiple platforms:
- 20 Google Analytics 4 query templates
- 15 TikTok Ads query templates
- 10 Instagram Insights query templates
- 5 Google Search Console templates
- New: Instagram image fields for enhanced media analytics
- New: Shopify Line Item Variant Quantity field
- Improved: Meta Ads & Instagram API updated to v23.0 for compatibility
- Improved: Looker Studio connectors with integrated Quickstart flow
July 2025
July 2025
Features - New: Query Templates feature enabled for all public users -
New: 10 Tiendanube templates added + 20 additional fields - New: 10 Shopify Query Templates added - New: 10 Google Ads Query Templates - New: 10 Meta Ads Query Templates - Improved: Sheets are now linked by ID instead of Sheet Name - Improved: Extended timeframes for Tiendanube, TikTok, and Shopify - Improved: Tiendanube and Shopify installation flows with personalized onboardingJune 2025
June 2025
Features - New: Enhanced field totals across platforms: - Pinterest:
+107 fields - LinkedIn: +125 fields - X Ads: +73 fields - Bing Ads: +106 fields - New: UI modifications including Home section with template buttons - New: Shopify fields added and existing fields reorganized - Improved: Multi-account queries show warnings for specific account failuresMay 2025
May 2025
April 2025
April 2025
Features - New: Shopify enhanced fields including order currency,
pricing, and financial data - Improved: Query error handling with account-specific warningsMarch 2025
March 2025
Features - New: Advanced filtering capabilities with regex support -
Improved: Mobile UI optimizations for better responsiveness - Improved: Attribution window customization for Meta Ads campaignsFebruary 2025
February 2025
Features - New: Tiendanube integration for Latin American e-commerce
analytics - Improved: Onboarding flow with interactive modal guidesJanuary 2025
January 2025
Features - New: Stripe integration for payment processing analytics -
Improved: Query scheduling with enhanced daily triggers - Improved: Performance optimizations reducing query execution time by 40%Q4 2024
Q4 2024
Features - New: Shopify integration with comprehensive e-commerce
analytics - New: WooCommerce integration for WordPress stores - New: Collaboration features for team query sharing - Improved: Import/Export functionality allowing 10x faster dashboard replicationQ3 2024
Q3 2024
Features - New: Looker Studio connector for advanced data
visualization - New: Query duplication feature for rapid dashboard scaling- Improved: Bulk refresh capabilities for multiple queries
Q2 2024
Q2 2024
Features - New: Template Creation Flow for custom dashboard templates
- New: Template Gallery with pre-built solutions - New: Automatic pause triggers for cost control - Improved: Column ordering and customization options
Q1 2024
Q1 2024
Features - New: Advanced filtering system with boolean operators -
Improved: Performance boost with 50% faster data loading - Improved: Error recovery and graceful handling of API limits2023
2023
December 2023
- New: TikTok Ads enhanced with budget and scheduling dimensions
- New: Instagram Insights breakdowns for detailed performance analysis
- Improved: Facebook Ads dynamic fields for flexible reporting
November 2023
- New: DV360 integration for programmatic advertising
- New: Campaign Manager 360 integration
- Improved: Query optimization reducing API calls by 30%
October 2023
- New: Pinterest Ads integration with full metrics suite
- New: Bing Ads integration for Microsoft advertising
- New: X (Twitter) Ads integration
- New: Query duplication for efficient dashboard creation
September 2023 - Launch
Detrics launches with Google Sheets Add-on, providing automated data synchronization from major advertising platforms to spreadsheets.Launch features included:- Google Sheets Add-on with intuitive UI
- Google Analytics 4 & Universal Analytics integrations
- Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads integrations
- Google Search Console & Instagram Insights integrations
- Import/Export functionality
- Automated scheduling (hourly, daily, weekly)
- Multi-account support