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Changelog

Stay up to date with the latest changes and improvements to Detrics.

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New Platform Integrations

The latest platforms added to Detrics. Connect these data sources to pull analytics into Google Sheets, Looker Studio, BigQuery, and the Detrics web app. Also added in 2026: Salesforce, Snapchat Ads, Magento, YouTube Analytics, Apple Search Ads, VTEX, Perfit, Google Business Profile, Google Merchant Center, Mailchimp, LinkedIn Pages, Facebook Public Data, and HubSpot. Details in the monthly sections below.

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Major Features

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Detrics Data Warehouse (BigQuery)

March 2026 Sync marketing data from 30+ platforms straight into your own BigQuery project. Build table schemas from any platform’s fields, schedule daily, weekly, or monthly transfers with full refresh or incremental sync modes, and track every run in a detailed history. Since launch we’ve added automatic retries for failed transfer chunks, concurrent historical and daily syncs, a Least Privilege setup mode, image persistence for creative URLs, and ready-made presets across 50+ platforms. Get started with the BigQuery quickstart.

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Detrics MCP Server

February 2026 Query your marketing data in natural language from Claude, ChatGPT, Cursor, and other AI assistants. The MCP server exposes 30+ platforms through tools for querying data, listing connections and accounts, and discovering fields. The MCP Hub in the web app handles setup guides per AI client, workspace-scoped API keys, saved AI Contexts (reusable data-source configurations your assistant loads automatically), and 39 ready-to-use prompt templates. Learn more in the MCP overview.

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Recent Platform Updates

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July 2026

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New Platforms

• Instantly - Cold email outreach analytics, available simultaneously in Sheets, BigQuery, the web app, Looker Studio, and MCP
• Bing Webmaster Tools - Search performance, crawl stats, and indexing data; field naming mirrors Google Search Console for side-by-side SEO reports

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Google Search Console Technical SEO

29 new fields in three new categories: Page Indexing (index verdict, coverage, canonicals, last crawl), Rich Results, and Sitemaps, plus a Search Type dimension (web, image, video, news, Discover).

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TikTok Organic Rebuilt

Migrated to TikTok’s Business API with 28 new fields: comments, keyword rankings, watch time, reach, and account totals. Existing connections keep working.

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More July Updates

• Meta Ads - New incrementality attribution window based on conversion lift studies
• Facebook & Instagram Insights - Media Viewers metrics, Meta’s official replacement for the deprecated Reach metrics
• Data Warehouse - Transfer folders, honest per-platform “All time” date ranges, and warnings when a table edit would break a transfer filter
• Sidebar - The platform picker now shows every integration, with alias-aware search (“meta”, “gsc”, “adwords”)
• DV360 - Filter by campaign, insertion order, line item, or creative name without adding the dimension
• Google Ads - Migrated to API v24 ahead of Google’s sunset; saved queries keep working unchanged

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June 2026

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New Platforms

• AppsFlyer - Mobile attribution with 27 metrics + 85 dimensions across aggregate and raw event-level reports
• MercadoLibre Organic - Seller marketplace data with 124 fields: listings, orders, questions, reviews, reputation, and visits

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LinkedIn Ads Creative Fields & Breakdowns

Dimensions grew from 47 to 61: nine creative dimensions (destination URL, CTA, ad text, media type, thumbnails) and five audience breakdowns (Job Title, Member Company, Device Type, Serving Location, Placement).

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More June Updates

• DV360 - Filter reports without adding the field as a dimension, keeping unique reach and frequency correct
• Facebook Insights - Meta deprecated Page and Post reach and impressions industry-wide on June 15; Detrics removed the dead metrics and shows a clear message on old saved queries
• Apple Search Ads - Tokens now refresh automatically, and a new Search Term Analysis template
• Data Warehouse - Historical backfills and daily syncs now run at the same time
• Field expansions - Meta Ads (offline conversions, app event values), Instagram Insights (comment-level dimensions), Google Ads (Conversion Goals), Shopify (line item tax, inventory), TikTok Ads (province), Mercado Ads (TACoS)

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May 2026

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New Platforms

• Salesforce - CRM analytics with 48 metrics + 329 dimensions: leads, opportunities, accounts, contacts, and pipeline
• Snapchat Ads - 53 metrics + 45 dimensions with campaign, ad squad, and ad-level reporting
• Magento - Magento 2 orders, line items, and customers with 31 metrics + 68 dimensions

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More May Updates

• Sheets to BigQuery - An “Open in BigQuery” button on every sidebar query clones its metrics, dimensions, and filters into a warehouse table
• BigQuery Least Privilege mode - Pre-create the dataset and bucket yourself and grant Detrics only minimal scoped roles
• Partial account failures isolated - Losing access to one account no longer fails the whole query; accessible accounts load and errors name the exact accounts affected
• GA4 & DV360 - Weekly Sunday-to-Saturday time aggregation, alongside the existing Monday-to-Sunday weeks
• Meta platforms - Upgraded to Graph API v25.0 (LTS) so existing connections keep refreshing
• TikTok Ads - Gender and age combined breakdown now supported; invalid field combos are blocked up front in the picker
• Field expansions - Bing Ads (campaign and ad group labels), Facebook Ads (Product ID and Name), DV360 (Floodlight activity), Google Ads (Viewable Impressions)

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April 2026

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New Platforms

• YouTube Analytics - 45 metrics + 37 dimensions: views, watch time, subscribers, revenue, demographics, and traffic sources
• Apple Search Ads - 23 metrics + 42 dimensions with multi-organization account selection
• VTEX - Orders, product catalog, SKU, and inventory with 12 metrics + 44 dimensions
• Perfit - Email marketing with 51 metrics + 29 dimensions, including automations

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More April Updates

• Facebook Ads - Custom conversions show readable names (like “Purchase - Website”) instead of numeric IDs
• Query cancel - Cancelling a query now aborts the upstream platform call on every platform
• LinkedIn Pages - Personal profile analytics alongside Company Pages, with new Post Saves, Post Sends, and Premium CTA Clicks metrics
• TikTok Ads - Multi-account queries run about 4.5× faster
• Facebook Insights - Followers by city and country, plus a Media Product Type dimension (Reel, photo, album, video)

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March 2026

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Detrics Data Warehouse (BigQuery) Launched

Our biggest release of the year: sync any platform into your own BigQuery project on a schedule. See Major Features above.

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New Platforms

• Google Business Profile - Location performance, search keywords, reviews, posts, and media with 100+ fields
• Google Merchant Center - 80+ fields across Performance, Products, and Diagnostics views
• Mailchimp - 70+ fields: campaign reports, audience stats, and list growth history
• LinkedIn Pages - Organization analytics: post performance, follower demographics, and page views
• Facebook Public Data - Analyze any public Facebook Page or URL, 62 fields, without needing an ad account

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More March Updates

• HubSpot - Dynamic field discovery: all your custom properties are auto-discovered, with cross-entity association fields and support for 13 CRM entities plus 5 analytics entities
• Meta Ads - Three Advantage+ breakdowns: audience segment, gen AI asset type, and standard enhancements
• Data Warehouse - Failed transfer chunks retry automatically with smaller date windows

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February 2026

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New Platforms

• HubSpot - CRM analytics with 105 metrics + 190 dimensions across contacts, companies, deals, tickets, email campaigns, forms, products, and calls

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Detrics MCP Server Launched

Query your marketing data from AI assistants in natural language. See Major Features above.

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More February Updates

• Smart upgrade prompts - Usage tracking against your plan limit with a projected limit date and one-click prorated upgrades
• Google Sheets auto-formatting - Query results style themselves as formatted tables: frozen headers, currency and percentage formats, and auto-sized columns
• Marketplace installs - Connect Detrics directly from the HubSpot and Klaviyo app marketplaces
• New dashboards - HubSpot CRM and Klaviyo dashboards in the web app
• TikTok Organic - Opened to all users
• Stripe - Expanded to 70 metrics + 218 dimensions with SaaS reports (MRR, ARR, churn, LTV), cohorts, charges, payouts, and refunds
• Klaviyo - 18 Shopify e-commerce metrics and flow series reports with daily, weekly, and monthly intervals

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Archive

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Questions or Feedback?

Have questions about these updates? Contact our support team or visit our documentation.