Last updated: August 17, 2025
Changelog
Stay up to date with the latest changes and improvements to Detrics.[August 2025]
✨ Features
- New: Query Templates for multiple platforms:
- 20 Google Analytics 4 query templates
- 15 TikTok Ads query templates
- 10 Instagram Insights query templates
- 5 Google Search Console templates
- New: Instagram image fields for enhanced media analytics
- New: Shopify Line Item Variant Quantity field
- Improved: Meta Ads & Instagram API updated to v23.0 for compatibility
- Improved: Looker Studio connectors with integrated Quickstart flow
[July 2025]
✨ Features
- New: Query Templates feature enabled for all public users
- New: 10 Tiendanube templates added.+ 20 additional fields
- New: 10 Shopify Query Templates added
- New: 10 Google Ads Query Templates
- New: 10 Meta Ads Query Templates
- Improved: Sheets are now linked by ID instead of Sheet Name. If you change sheet names, it won’t affect your scheduled queries’ links
- Improved: Extended timeframes for Tiendanube, TikTok, and Shopify. We now support daily, weekly, and monthly time aggregations
- Improved: Tiendanube and Shopify installation flows with integrated personalized onboarding
[June 2025]
✨ Features
- New: Enhanced field totals across platforms:
- Pinterest: +107 fields
- LinkedIn: +125 fields
- X Ads: +73 fields
- Bing Ads: +106 fields
- New: UI modifications including Home section with “Start from Template” button, “Start from Scratch” and “See Queries”. Also added Import/Export query buttons to the current spreadsheet for better visibility (previously only in the sidebar)
- New: Shopify fields added and existing fields reorganized
- Improved: Queries with multiple accounts that fail for specific accounts due to missing permissions will now show warnings indicating which account failed instead of failing altogether
[May 2025]
✨ Features
- New: Trial system for Looker Studio
- New: Usage system for Google Sheets
- New: Default sorting and sorting configuration feature. Queries now sort by most recent date by default, and users can choose their own sorting configuration
🛠️ Infrastructure
- Improved: Infrastructure enhancements to reduce query timeouts and outdated errors
🛠️ Performance
- Improved: Database optimizations and historical data cleanup to increase app velocity
[April 2025]
✨ Features
- New: Shopify enhanced fields including order currency, pricing, and financial data
- Improved: Query error handling with account-specific warnings for better troubleshooting
[March 2025]
✨ Features
- New: Advanced filtering capabilities with regex support
- Improved: Mobile UI optimizations for better responsiveness
- Improved: Attribution window customization for Meta Ads campaigns
[February 2025]
✨ Features
- New: Tiendanube integration for Latin American e-commerce analytics
- Improved: Onboarding flow with interactive modal guides
[January 2025]
✨ Features
- New: Stripe integration for payment processing analytics
- Improved: Query scheduling with enhanced daily triggers
- Improved: Performance optimizations reducing query execution time by 40%
[Q4 2024]
✨ Features
- New: Shopify integration with comprehensive e-commerce analytics
- New: WooCommerce integration for WordPress stores
- New: Collaboration features for team query sharing
- Improved: Import/Export functionality allowing 10x faster dashboard replication
[Q3 2024]
✨ Features
- New: Looker Studio connector for advanced data visualization
- New: Query duplication feature for rapid dashboard scaling
- Improved: Bulk refresh capabilities for multiple queries
[Q2 2024]
✨ Features
- New: Template Creation Flow for custom dashboard templates
- New: Template Gallery with pre-built solutions for common use cases
- New: Automatic pause triggers for cost control
- Improved: Column ordering and customization options
[Q1 2024]
✨ Features
- New: Advanced filtering system with boolean operators
- Improved: Performance boost with 50% faster data loading
- Improved: Error recovery and graceful handling of API limits
[December 2023]
✨ Features
- New: TikTok Ads enhanced with budget and scheduling dimensions
- New: Instagram Insights breakdowns for detailed performance analysis
- Improved: Facebook Ads dynamic fields for flexible reporting
[November 2023]
✨ Features
- New: DV360 integration for programmatic advertising
- New: Campaign Manager 360 integration
- Improved: Query optimization reducing API calls by 30%
[October 2023]
✨ Features
- New: Pinterest Ads integration with full metrics suite
- New: Bing Ads integration for Microsoft advertising
- New: Query duplication for efficient dashboard creation
- New: X (Twitter) Ads integration
[September 2023 - Launch]
🚀 Initial Release
Detrics launches with Google Sheets Add-on, providing automated data synchronization from major advertising platforms to spreadsheets.✨ Launch Features
- Google Sheets Add-on with intuitive UI for query creation
- Google Analytics 4 integration for web analytics
- Universal Analytics integration (legacy support)
- Google Ads integration with campaign, ad group, and keyword data
- Facebook Ads integration including Instagram advertising data
- LinkedIn Ads integration for B2B advertising analytics
- TikTok Ads integration for social commerce campaigns
- Google Search Console integration for SEO insights
- Instagram Insights integration for organic social metrics
- Import/Export functionality for query templates and configurations
- Automated scheduling with hourly, daily, and weekly options
- Real-time data synchronization with platform APIs
- Custom date ranges and flexible time aggregations
- Multi-account support for agencies and enterprises