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Last updated: January 27, 2026
22 dimensions
15 metrics
This reference covers all available dimensions and metrics for Klaviyo data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets

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Dimensions

Dimensions are the attributes you can use to segment and group your Klaviyo data.

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Account

Account ID
The unique identifier for the Klaviyo account

Field Name: account_id
Type: dimension
Account name
The Klaviyo account/organization name

Field Name: account_name
Type: dimension

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Campaign

Campaign ID
The unique identifier for the email campaign

Field Name: campaign_id
Type: dimension
Campaign name
The name of the email campaign

Field Name: campaign_name
Type: dimension
Campaign status
The current status of the campaign (e.g., sent, draft)

Field Name: campaign_status
Type: dimension
Campaign send date & time
The date and time when the campaign was sent (YYYY-MM-DD HH:MM:SS)

Field Name: campaign_send_datetime
Type: dimension
Campaign created date & time
The date and time when the campaign was created

Field Name: campaign_created_datetime
Type: dimension

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Email Content

Subject
The email subject line

Field Name: campaign_subject
Type: dimension
Preview text
The email preview text shown in inbox

Field Name: campaign_preview_text
Type: dimension
From email
The sender email address

Field Name: campaign_from_email
Type: dimension
From name
The sender display name

Field Name: campaign_from_name
Type: dimension
Message type
The type of message (e.g., email)

Field Name: campaign_message_type
Type: dimension
Template ID
The ID of the email template used

Field Name: campaign_template_id
Type: dimension

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Flow

Flow ID
The unique identifier for the automated flow

Field Name: flow_id
Type: dimension
Flow name
The name of the automated email flow

Field Name: flow_name
Type: dimension
Flow status
The current status of the flow (draft, live, manual)

Field Name: flow_status
Type: dimension
Flow trigger type
The type of trigger that starts the flow (e.g., list, metric, segment)

Field Name: flow_trigger_type
Type: dimension
Flow created date & time
The date and time when the flow was created

Field Name: flow_created_datetime
Type: dimension
Flow updated date & time
The date and time when the flow was last updated

Field Name: flow_updated_datetime
Type: dimension
Flow message ID
The unique identifier for the specific message within the flow

Field Name: flow_message_id
Type: dimension
Flow message name
The name of the specific message within the flow

Field Name: flow_message_name
Type: dimension

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Source

Send channel
The channel type - distinguishes campaigns from flows (campaign or flow)

Field Name: send_channel
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Klaviyo campaigns.

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Delivery

Email recipients
Total number of recipients the email was sent to

Field Name: total_recipients
Type: metric
Emails received
Number of emails successfully delivered to recipients

Field Name: received_email
Type: metric
Emails bounced
Number of emails that bounced (hard or soft bounces)

Field Name: bounced_email
Type: metric
Email bounce rate
Percentage of emails that bounced (bounced / recipients)

Field Name: bounce_rate
Type: metric
Emails dropped
Number of emails that were dropped before sending

Field Name: dropped_email
Type: metric

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Engagement

Emails opened
Total number of email opens (can include multiple opens per person)

Field Name: opened_email
Type: metric
Emails opened (unique)
Number of unique recipients who opened the email

Field Name: opened_email_unique
Type: metric
Email open rate
Percentage of recipients who opened the email (unique opens / recipients)

Field Name: open_rate
Type: metric
Emails clicked
Total number of clicks on links in the email

Field Name: clicked_email
Type: metric
Emails clicked (unique)
Number of unique recipients who clicked a link in the email

Field Name: clicked_email_unique
Type: metric
Email click rate
Percentage of recipients who clicked a link (unique clicks / recipients)

Field Name: click_rate
Type: metric

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Unsubscribe & Spam

Emails marked as spam
Number of recipients who marked the email as spam

Field Name: marked_email_as_spam
Type: metric
Email spam rate
Percentage of recipients who marked as spam (spam / recipients)

Field Name: spam_rate
Type: metric
Unsubscribes
Number of recipients who unsubscribed

Field Name: unsubscribed
Type: metric
Unsubscribe rate
Percentage of recipients who unsubscribed (unsubscribes / recipients)

Field Name: unsubscribe_rate
Type: metric