Last updated: July 31, 2026
27 dimensions
34 metrics
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Klaviyo data.Account
Account ID | The unique identifier for the Klaviyo account Field Name: account_idType: dimension |
Account name | The Klaviyo account/organization name Field Name: account_nameType: dimension |
Campaign
Campaign ID | The unique identifier for the email campaign Field Name: campaign_idType: dimension |
Campaign name | The name of the email campaign Field Name: campaign_nameType: dimension |
Campaign status | The current status of the campaign (e.g., sent, draft) Field Name: campaign_statusType: dimension |
Campaign send date & time | The date and time when the campaign was sent (YYYY-MM-DD HH:MM:SS) Field Name: campaign_send_datetimeType: dimension |
Campaign created date & time | The date and time when the campaign was created Field Name: campaign_created_datetimeType: dimension |
Email Content
Subject | The email subject line Field Name: campaign_subjectType: dimension |
Preview text | The email preview text shown in inbox Field Name: campaign_preview_textType: dimension |
From email | The sender email address Field Name: campaign_from_emailType: dimension |
From name | The sender display name Field Name: campaign_from_nameType: dimension |
Message type | The type of message (e.g., email) Field Name: campaign_message_typeType: dimension |
Template ID | The ID of the email template used Field Name: campaign_template_idType: dimension |
Flow
Flow ID | The unique identifier for the automated flow Field Name: flow_idType: dimension |
Flow name | The name of the automated email flow Field Name: flow_nameType: dimension |
Flow status | The current status of the flow (draft, live, manual) Field Name: flow_statusType: dimension |
Flow trigger type | The type of trigger that starts the flow (e.g., list, metric, segment) Field Name: flow_trigger_typeType: dimension |
Flow created date & time | The date and time when the flow was created Field Name: flow_created_datetimeType: dimension |
Flow updated date & time | The date and time when the flow was last updated Field Name: flow_updated_datetimeType: dimension |
Flow message ID | The unique identifier for the specific message within the flow Field Name: flow_message_idType: dimension |
Flow message name | The name of the specific message within the flow Field Name: flow_message_nameType: dimension |
Source
Send channel | The channel type - distinguishes campaigns from flows (campaign or flow) Field Name: send_channelType: dimension |
Lists & Segments
List / Segment ID | The unique identifier of the list or segment Field Name: list_idType: dimension |
List / Segment name | The name of the list or segment Field Name: list_nameType: dimension |
Audience type (List or Segment) | Whether the audience is a List or a Segment Field Name: list_typeType: dimension |
List / Segment created date & time | When the list or segment was created Field Name: list_created_datetimeType: dimension |
List / Segment updated date & time | When the list or segment was last updated Field Name: list_updated_datetimeType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Klaviyo campaigns.Delivery
Email recipients | Total number of recipients the email was sent to Field Name: total_recipientsType: metric |
Emails received | Number of emails successfully delivered to recipients Field Name: received_emailType: metric |
Emails bounced | Number of emails that bounced (hard or soft bounces) Field Name: bounced_emailType: metric |
Email bounce rate | Percentage of emails that bounced (bounced / recipients) Field Name: bounce_rateType: metric |
Emails dropped | Number of emails that were dropped before sending Field Name: dropped_emailType: metric |
Engagement
Emails opened | Total number of email opens (can include multiple opens per person) Field Name: opened_emailType: metric |
Emails opened (unique) | Number of unique recipients who opened the email Field Name: opened_email_uniqueType: metric |
Email open rate | Percentage of recipients who opened the email (unique opens / recipients) Field Name: open_rateType: metric |
Emails clicked | Total number of clicks on links in the email Field Name: clicked_emailType: metric |
Emails clicked (unique) | Number of unique recipients who clicked a link in the email Field Name: clicked_email_uniqueType: metric |
Email click rate | Percentage of recipients who clicked a link (unique clicks / recipients) Field Name: click_rateType: metric |
Unsubscribe & Spam
Emails marked as spam | Number of recipients who marked the email as spam Field Name: marked_email_as_spamType: metric |
Email spam rate | Percentage of recipients who marked as spam (spam / recipients) Field Name: spam_rateType: metric |
Unsubscribes | Number of recipients who unsubscribed Field Name: unsubscribedType: metric |
Unsubscribe rate | Percentage of recipients who unsubscribed (unsubscribes / recipients) Field Name: unsubscribe_rateType: metric |
Shopify eCommerce
Placed Order (count) | Total number of orders placed attributed to this email (Shopify integration) Field Name: shopify_placed_orderType: metric |
Placed Order (value) | Total revenue from orders placed attributed to this email (Shopify integration) Field Name: shopify_placed_order_valueType: metric |
Placed Order (unique) | Number of unique recipients who placed an order (Shopify integration) Field Name: shopify_placed_order_uniqueType: metric |
Ordered Product (count) | Total number of products ordered attributed to this email (Shopify integration) Field Name: shopify_ordered_productType: metric |
Ordered Product (value) | Total value of products ordered attributed to this email (Shopify integration) Field Name: shopify_ordered_product_valueType: metric |
Checkout Started (count) | Number of checkouts started attributed to this email (Shopify integration) Field Name: shopify_checkout_startedType: metric |
Checkout Started (value) | Total value of checkouts started attributed to this email (Shopify integration) Field Name: shopify_checkout_started_valueType: metric |
Cancelled Order (count) | Number of cancelled orders attributed to this email (Shopify integration) Field Name: shopify_cancelled_orderType: metric |
Cancelled Order (value) | Total value of cancelled orders attributed to this email (Shopify integration) Field Name: shopify_cancelled_order_valueType: metric |
Fulfilled Order (count) | Number of fulfilled orders attributed to this email (Shopify integration) Field Name: shopify_fulfilled_orderType: metric |
Fulfilled Order (value) | Total value of fulfilled orders attributed to this email (Shopify integration) Field Name: shopify_fulfilled_order_valueType: metric |
Refunded Order (count) | Number of refunded orders attributed to this email (Shopify integration) Field Name: shopify_refunded_orderType: metric |
Refunded Order (value) | Total value of refunded orders attributed to this email (Shopify integration) Field Name: shopify_refunded_order_valueType: metric |
Average Order Value | Average order value (total order value / number of orders) attributed to this email Field Name: shopify_average_order_valueType: metric |
Checkout-to-Order Rate | Percentage of started checkouts that resulted in a placed order Field Name: shopify_checkout_start_to_order_rateType: metric |
Checkout Completed (count) | Number of completed checkouts (same as placed orders) Field Name: shopify_checkout_completedType: metric |
Conversion Rate | Percentage of unique recipients who placed an order (unique orders / recipients) Field Name: shopify_conversion_rateType: metric |
Revenue per Recipient | Average revenue per email recipient (total order value / recipients) Field Name: shopify_revenue_per_recipientType: metric |
Lists & Segments
Members count | Current number of profiles in the list or segment. Snapshot of right now - to track growth, schedule a daily query with append mode. Field Name: list_profile_countType: metric |
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