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Last updated: March 20, 2026
189 dimensions
105 metrics
This reference covers all available dimensions and metrics for HubSpot data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets

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Dimensions

Dimensions are the attributes you can use to segment and group your HubSpot data.

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Account

Account ID
The unique identifier for the HubSpot account

Field Name: accountId
Type: dimension
Account name
The name of the HubSpot account

Field Name: accountName
Type: dimension
Account timezone
The timezone configured for the HubSpot account

Field Name: accountTimezone
Type: dimension
Account currency
The default currency for the HubSpot account

Field Name: accountCurrency
Type: dimension

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Contact

Contact ID
The unique identifier for the contact in HubSpot

Field Name: contactId
Type: dimension
Contact email
The primary email address of the contact

Field Name: contactEmail
Type: dimension
Contact first name
The first name of the contact

Field Name: contactFirstName
Type: dimension
Contact last name
The last name of the contact

Field Name: contactLastName
Type: dimension
Contact full name
The full name of the contact (first + last)

Field Name: contactFullName
Type: dimension
Contact phone
The primary phone number of the contact

Field Name: contactPhone
Type: dimension
Contact mobile phone
The mobile phone number of the contact

Field Name: contactMobilePhone
Type: dimension
Contact company
The company name associated with the contact

Field Name: contactCompany
Type: dimension
Contact job title
The job title of the contact

Field Name: contactJobTitle
Type: dimension
Contact lifecycle stage
The lifecycle stage of the contact (e.g., subscriber, lead, customer)

Field Name: contactLifecycleStage
Type: dimension
Contact lead status
The lead status of the contact (e.g., new, open, in progress)

Field Name: contactLeadStatus
Type: dimension
Contact city
The city from the contact’s address

Field Name: contactCity
Type: dimension
Contact state
The state or region from the contact’s address

Field Name: contactState
Type: dimension
Contact country
The country from the contact’s address

Field Name: contactCountry
Type: dimension
Contact zip
The zip or postal code from the contact’s address

Field Name: contactZip
Type: dimension
Contact owner ID
The ID of the HubSpot user who owns this contact

Field Name: contactOwnerId
Type: dimension
Contact owner name
The name of the HubSpot user who owns this contact

Field Name: contactOwnerName
Type: dimension
Contact create date
The date the contact was created in HubSpot

Field Name: contactCreateDate
Type: dimension
Contact last modified date
The date the contact was last modified

Field Name: contactLastModifiedDate
Type: dimension
Contact last activity date
The date of the last activity on the contact

Field Name: contactLastActivityDate
Type: dimension
Contact source
The original traffic source that created the contact (e.g., organic, paid, referral)

Field Name: contactSource
Type: dimension
Contact source detail 1
Additional detail about the contact source

Field Name: contactSourceData1
Type: dimension
Contact source detail 2
Further detail about the contact source

Field Name: contactSourceData2
Type: dimension
Contact subscriber date
The date the contact entered the subscriber lifecycle stage

Field Name: contactSubscriberDate
Type: dimension
Contact lead date
The date the contact entered the lead lifecycle stage

Field Name: contactLeadDate
Type: dimension
Contact MQL date
The date the contact became a marketing qualified lead

Field Name: contactMarketingQualifiedLeadDate
Type: dimension
Contact SQL date
The date the contact became a sales qualified lead

Field Name: contactSalesQualifiedLeadDate
Type: dimension
Contact opportunity date
The date the contact entered the opportunity stage

Field Name: contactOpportunityDate
Type: dimension
Contact customer date
The date the contact became a customer

Field Name: contactCustomerDate
Type: dimension
Contact evangelist date
The date the contact entered the evangelist lifecycle stage

Field Name: contactEvangelistDate
Type: dimension
Contact close date
The date the contact record was closed

Field Name: contactCloseDate
Type: dimension
Contact first conversion
The name of the first form or event that converted this contact

Field Name: contactFirstConversion
Type: dimension
Contact first conversion date
The date of the first form or event that converted this contact

Field Name: contactFirstConversionDate
Type: dimension
Contact recent conversion
The name of the most recent form or event that converted this contact

Field Name: contactRecentConversion
Type: dimension
Contact recent conversion date
The date of the most recent form or event that converted this contact

Field Name: contactRecentConversionDate
Type: dimension
Contact first page seen
The URL of the first page the contact visited on your site

Field Name: contactFirstPageSeen
Type: dimension
Contact last page seen
The URL of the last page the contact visited on your site

Field Name: contactLastPageSeen
Type: dimension
Contact first referrer
The URL of the first website that referred the contact to your site

Field Name: contactFirstReferrer
Type: dimension
Contact last referrer
The URL of the last website that referred the contact to your site

Field Name: contactLastReferrer
Type: dimension
Contact IP country
The country determined by the contact’s IP address

Field Name: contactIpCountry
Type: dimension

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Company

Company ID
The unique identifier for the company in HubSpot

Field Name: companyId
Type: dimension
Company name
The name of the company

Field Name: companyName
Type: dimension
Company domain
The primary domain name of the company

Field Name: companyDomain
Type: dimension
Company industry
The industry the company belongs to

Field Name: companyIndustry
Type: dimension
Company type
The type of company (e.g., prospect, partner, reseller, vendor)

Field Name: companyType
Type: dimension
Company city
The city from the company’s address

Field Name: companyCity
Type: dimension
Company state
The state or region from the company’s address

Field Name: companyState
Type: dimension
Company country
The country from the company’s address

Field Name: companyCountry
Type: dimension
Company zip
The zip or postal code from the company’s address

Field Name: companyZip
Type: dimension
Company phone
The primary phone number of the company

Field Name: companyPhone
Type: dimension
Company website
The website URL of the company

Field Name: companyWebsite
Type: dimension
Company lifecycle stage
The lifecycle stage of the company

Field Name: companyLifecycleStage
Type: dimension
Company lead status
The lead status of the company

Field Name: companyLeadStatus
Type: dimension
Company owner ID
The ID of the HubSpot user who owns this company

Field Name: companyOwnerId
Type: dimension
Company owner name
The name of the HubSpot user who owns this company

Field Name: companyOwnerName
Type: dimension
Company create date
The date the company was created in HubSpot

Field Name: companyCreateDate
Type: dimension
Company last modified date
The date the company was last modified

Field Name: companyLastModifiedDate
Type: dimension
Company last activity date
The date of the last activity on the company

Field Name: companyLastActivityDate
Type: dimension
Company source
The original traffic source that created the company

Field Name: companySource
Type: dimension
Company description
A text description of the company

Field Name: companyDescription
Type: dimension
Company address
The street address of the company

Field Name: companyAddress
Type: dimension
Company close date
The date the company record was closed

Field Name: companyCloseDate
Type: dimension
Company last contacted date
The date the company was last contacted

Field Name: companyLastContactedDate
Type: dimension
Company next activity date
The date of the next scheduled activity on the company

Field Name: companyNextActivityDate
Type: dimension
Company last activity date (direct)
The date of the last direct activity on the company record

Field Name: companyLastActivityDateDirect
Type: dimension
Company owner assigned date
The date the current owner was assigned to the company

Field Name: companyOwnerAssignedDate
Type: dimension
Company first contact create date
The create date of the first contact associated with the company

Field Name: companyFirstContactCreateDate
Type: dimension
Company first deal create date
The create date of the first deal associated with the company

Field Name: companyFirstDealCreateDate
Type: dimension
Company year founded
The year the company was founded

Field Name: companyYearFounded
Type: dimension

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Deal

Deal ID
The unique identifier for the deal in HubSpot

Field Name: dealId
Type: dimension
Deal name
The name of the deal

Field Name: dealName
Type: dimension
Deal stage ID
The internal ID of the current deal stage

Field Name: dealStage
Type: dimension
Deal stage name
The display name of the current deal stage

Field Name: dealStageName
Type: dimension
Deal pipeline ID
The internal ID of the deal pipeline

Field Name: dealPipeline
Type: dimension
Deal pipeline name
The display name of the deal pipeline

Field Name: dealPipelineName
Type: dimension
Deal type
The type of deal (e.g., new business, existing business)

Field Name: dealType
Type: dimension
Deal description
A text description of the deal

Field Name: dealDescription
Type: dimension
Deal owner ID
The ID of the HubSpot user who owns this deal

Field Name: dealOwnerId
Type: dimension
Deal owner name
The name of the HubSpot user who owns this deal

Field Name: dealOwnerName
Type: dimension
Deal create date
The date the deal was created in HubSpot

Field Name: dealCreateDate
Type: dimension
Deal last modified date
The date the deal was last modified

Field Name: dealLastModifiedDate
Type: dimension
Deal close date
The expected or actual close date of the deal

Field Name: dealCloseDate
Type: dimension
Deal closed won date
The date the deal was marked as closed won

Field Name: dealClosedWonDate
Type: dimension
Deal closed lost reason
The reason the deal was lost

Field Name: dealClosedLostReason
Type: dimension
Deal closed won reason
The reason the deal was won

Field Name: dealClosedWonReason
Type: dimension
Deal source
The original traffic source for the deal

Field Name: dealSource
Type: dimension
Deal source detail 1
Additional detail about the deal source

Field Name: dealSourceData1
Type: dimension
Deal source detail 2
Further detail about the deal source

Field Name: dealSourceData2
Type: dimension
Deal priority
The priority level of the deal

Field Name: dealPriority
Type: dimension
Deal currency
The currency code for the deal (e.g., USD, EUR)

Field Name: dealCurrency
Type: dimension
Deal stage probability
The probability percentage associated with the current deal stage

Field Name: dealStageProbability
Type: dimension
Deal last activity date
The date of the last direct activity on the deal

Field Name: dealLastActivityDate
Type: dimension
Deal last contacted date
The date the deal was last contacted

Field Name: dealLastContactedDate
Type: dimension
Deal next activity date
The date of the next scheduled activity on the deal

Field Name: dealNextActivityDate
Type: dimension
Deal owner assigned date
The date the current owner was assigned to the deal

Field Name: dealOwnerAssignedDate
Type: dimension

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Ticket

Ticket ID
The unique identifier for the ticket in HubSpot

Field Name: ticketId
Type: dimension
Ticket name
The subject/name of the support ticket

Field Name: ticketName
Type: dimension
Ticket status
The current status of the ticket in its pipeline

Field Name: ticketStatus
Type: dimension
Ticket pipeline ID
The internal ID of the ticket pipeline

Field Name: ticketPipeline
Type: dimension
Ticket pipeline name
The display name of the ticket pipeline

Field Name: ticketPipelineName
Type: dimension
Ticket category
The category of the support ticket

Field Name: ticketCategory
Type: dimension
Ticket priority
The priority level of the ticket (e.g., low, medium, high)

Field Name: ticketPriority
Type: dimension
Ticket description
The content/description of the support ticket

Field Name: ticketDescription
Type: dimension
Ticket owner ID
The ID of the HubSpot user who owns this ticket

Field Name: ticketOwnerId
Type: dimension
Ticket owner name
The name of the HubSpot user who owns this ticket

Field Name: ticketOwnerName
Type: dimension
Ticket create date
The date the ticket was created in HubSpot

Field Name: ticketCreateDate
Type: dimension
Ticket last modified date
The date the ticket was last modified

Field Name: ticketLastModifiedDate
Type: dimension
Ticket close date
The date the ticket was closed

Field Name: ticketCloseDate
Type: dimension
Ticket source
The source/channel the ticket was created from

Field Name: ticketSource
Type: dimension
Ticket last activity date
The date of the last activity on the ticket

Field Name: ticketLastActivityDate
Type: dimension
Ticket last contacted date
The date the ticket was last contacted

Field Name: ticketLastContactedDate
Type: dimension
Ticket last customer reply date
The date of the last customer reply on the ticket

Field Name: ticketLastCustomerReplyDate
Type: dimension
Ticket next activity date
The date of the next scheduled activity on the ticket

Field Name: ticketNextActivityDate
Type: dimension
Ticket owner assigned date
The date the current owner was assigned to the ticket

Field Name: ticketOwnerAssignedDate
Type: dimension
Ticket first agent reply date
The date of the first agent reply on the ticket

Field Name: ticketFirstAgentReplyDate
Type: dimension

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Email Campaign

Campaign ID
The unique identifier for the email campaign

Field Name: emailCampaignId
Type: dimension
Campaign name
The name of the email campaign

Field Name: emailCampaignName
Type: dimension
Campaign subject
The subject line of the email campaign

Field Name: emailCampaignSubject
Type: dimension
Campaign type
The type of email campaign (e.g., regular, automated)

Field Name: emailCampaignType
Type: dimension
Campaign subtype
The subtype of the email campaign

Field Name: emailCampaignSubtype
Type: dimension
Campaign app name
The application that created the email campaign

Field Name: emailCampaignAppName
Type: dimension
Campaign content ID
The content ID associated with the email campaign

Field Name: emailCampaignContentId
Type: dimension
Campaign group ID
The group ID for the email campaign

Field Name: emailCampaignGroupId
Type: dimension
Campaign app ID
The application ID that created the campaign

Field Name: emailCampaignAppId
Type: dimension
Campaign recipients included
The number of recipients included in the email campaign

Field Name: emailCampaignNumIncluded
Type: dimension

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Form

Form ID
The unique identifier for the form

Field Name: formId
Type: dimension
Form name
The name of the form

Field Name: formName
Type: dimension
Form type
The type of form (e.g., regular, pop-up, embedded)

Field Name: formType
Type: dimension
Form created date
The date the form was created

Field Name: formCreatedDate
Type: dimension
Form updated date
The date the form was last updated

Field Name: formUpdatedDate
Type: dimension

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Product

Product ID
The unique identifier for the product in HubSpot

Field Name: productId
Type: dimension
Product name
The name of the product

Field Name: productName
Type: dimension
Product SKU
The stock keeping unit identifier for the product

Field Name: productSku
Type: dimension
Product description
The description of the product

Field Name: productDescription
Type: dimension
Product price
The unit price of the product

Field Name: productPrice
Type: dimension
Product cost of goods
The cost of goods sold for the product

Field Name: productCostOfGoods
Type: dimension
Product billing period
The recurring billing period for the product (e.g., monthly, annually)

Field Name: productRecurringBillingPeriod
Type: dimension
Product create date
The date the product was created

Field Name: productCreateDate
Type: dimension
Product last modified date
The date the product was last modified

Field Name: productLastModifiedDate
Type: dimension

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Line Item

Line item ID
The unique identifier for the line item

Field Name: lineItemId
Type: dimension
Line item name
The name of the line item

Field Name: lineItemName
Type: dimension
Line item SKU
The stock keeping unit for the line item

Field Name: lineItemSku
Type: dimension
Line item description
The description of the line item

Field Name: lineItemDescription
Type: dimension
Line item create date
The date the line item was created

Field Name: lineItemCreateDate
Type: dimension
Line item last modified date
The date the line item was last modified

Field Name: lineItemLastModifiedDate
Type: dimension
Line item product ID
The ID of the product associated with this line item

Field Name: lineItemProductId
Type: dimension
Line item billing start date
The start date for recurring billing on this line item

Field Name: lineItemRecurringBillingStartDate
Type: dimension
Line item billing end date
The end date for recurring billing on this line item

Field Name: lineItemRecurringBillingEndDate
Type: dimension
Line item billing frequency
The recurring billing frequency for this line item

Field Name: lineItemBillingFrequency
Type: dimension

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Activity

Activity ID
The unique identifier for the activity

Field Name: activityId
Type: dimension
Activity type
The type of activity (call, meeting, task, or note)

Field Name: activityType
Type: dimension
Activity title
The title or subject of the activity

Field Name: activityTitle
Type: dimension
Activity body
The body or description of the activity

Field Name: activityBody
Type: dimension
Activity owner ID
The ID of the HubSpot user who owns the activity

Field Name: activityOwnerId
Type: dimension
Activity owner name
The name of the HubSpot user who owns the activity

Field Name: activityOwnerName
Type: dimension
Activity create date
The date the activity was created

Field Name: activityCreateDate
Type: dimension
Activity last modified date
The date the activity was last modified

Field Name: activityLastModifiedDate
Type: dimension
Activity timestamp
The timestamp when the activity occurred

Field Name: activityTimestamp
Type: dimension
Call direction
The direction of the call (inbound or outbound)

Field Name: callDirection
Type: dimension
Call duration (seconds)
The duration of the call in seconds

Field Name: callDuration
Type: dimension
Call status
The status of the call (e.g., completed, no answer, busy)

Field Name: callStatus
Type: dimension
Call disposition
The outcome or disposition of the call

Field Name: callDisposition
Type: dimension
Meeting title
The title of the meeting

Field Name: meetingTitle
Type: dimension
Meeting outcome
The outcome of the meeting (e.g., scheduled, completed, no show)

Field Name: meetingOutcome
Type: dimension
Meeting start time
The start time of the meeting

Field Name: meetingStartTime
Type: dimension
Meeting end time
The end time of the meeting

Field Name: meetingEndTime
Type: dimension
Meeting location
The location of the meeting

Field Name: meetingLocation
Type: dimension
Task subject
The subject of the task

Field Name: taskSubject
Type: dimension
Task status
The status of the task (e.g., not started, in progress, completed)

Field Name: taskStatus
Type: dimension
Task priority
The priority level of the task

Field Name: taskPriority
Type: dimension
Task type
The type of task (e.g., todo, call, email)

Field Name: taskType
Type: dimension

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Blog Post

Blog post ID
The unique identifier for the blog post

Field Name: blogPostId
Type: dimension
Blog post title
The title of the blog post

Field Name: blogPostTitle
Type: dimension
Blog post slug
The URL slug for the blog post

Field Name: blogPostSlug
Type: dimension
Blog post author
The author of the blog post

Field Name: blogPostAuthor
Type: dimension
Blog post state
The publish state of the blog post (e.g., draft, published)

Field Name: blogPostState
Type: dimension
Blog post URL
The full URL of the blog post

Field Name: blogPostUrl
Type: dimension
Blog post publish date
The date the blog post was published

Field Name: blogPostPublishDate
Type: dimension
Blog post create date
The date the blog post was created

Field Name: blogPostCreateDate
Type: dimension
Blog post update date
The date the blog post was last updated

Field Name: blogPostUpdateDate
Type: dimension

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Web Analytics

Traffic source
The source of the website traffic (e.g., organic search, direct, social)

Field Name: trafficSource
Type: dimension
Traffic country
The country of the website visitor

Field Name: trafficCountry
Type: dimension
Traffic UTM campaign
The UTM campaign parameter from the traffic source

Field Name: trafficUtmCampaign
Type: dimension
Traffic UTM medium
The UTM medium parameter from the traffic source

Field Name: trafficUtmMedium
Type: dimension
Traffic UTM source
The UTM source parameter from the traffic source

Field Name: trafficUtmSource
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your HubSpot campaigns.

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Contact

Number of contacts
The total number of contacts returned

Field Name: contactCount
Type: metric
Contact associated deals
The number of deals associated with the contact

Field Name: contactNumAssociatedDeals
Type: metric
Contact notes
The number of notes on the contact record

Field Name: contactNumNotes
Type: metric
Contact page views
The number of page views tracked for this contact

Field Name: contactNumPageViews
Type: metric
Contact visits
The number of website visits tracked for this contact

Field Name: contactNumVisits
Type: metric
Contact days to close
The number of days it took for the contact to become a customer

Field Name: contactDaysToClose
Type: metric
Contact total revenue
The total revenue attributed to this contact

Field Name: contactTotalRevenue
Type: metric
Contact recent deal amount
The amount of the contact’s most recent deal

Field Name: contactRecentDealAmount
Type: metric
Contact HubSpot score
The HubSpot lead scoring value for the contact

Field Name: contactHubSpotScore
Type: metric
Contact times contacted
The number of times the contact has been contacted

Field Name: contactTimesContacted
Type: metric
Contact sales activities
The total number of sales activities on the contact record

Field Name: contactSalesActivities
Type: metric
Contact event completions
The number of analytics event completions for the contact

Field Name: contactEventCompletions
Type: metric
Contact sends since last engaged
The number of email sends since the contact last engaged

Field Name: contactSendsSinceLastEngaged
Type: metric

​
Company

Number of companies
The total number of companies returned

Field Name: companyCount
Type: metric
Company employees
The number of employees at the company

Field Name: companyNumberOfEmployees
Type: metric
Company annual revenue
The annual revenue of the company

Field Name: companyAnnualRevenue
Type: metric
Company associated contacts
The number of contacts associated with this company

Field Name: companyNumAssociatedContacts
Type: metric
Company associated deals
The number of deals associated with this company

Field Name: companyNumAssociatedDeals
Type: metric
Company notes
The number of notes on the company record

Field Name: companyNumNotes
Type: metric
Company total deal value
The total value of all deals associated with this company

Field Name: companyTotalDealValue
Type: metric
Company days to close
The average number of days to close deals for this company

Field Name: companyDaysToClose
Type: metric
Company total revenue
The total revenue from deals associated with this company

Field Name: companyTotalRevenue
Type: metric
Company recent deal amount
The amount of the company’s most recent deal

Field Name: companyRecentDealAmount
Type: metric
Company Facebook fans
The number of Facebook fans or likes for the company page

Field Name: companyFacebookFans
Type: metric
Company Twitter followers
The number of Twitter followers for the company

Field Name: companyTwitterFollowers
Type: metric
Company page views
The number of page views tracked for contacts associated with this company

Field Name: companyPageViews
Type: metric
Company sessions
The number of website sessions from contacts associated with this company

Field Name: companySessions
Type: metric
Company form submissions
The number of form submissions from contacts associated with this company

Field Name: companyFormSubmissions
Type: metric

​
Deal

Number of deals
The total number of deals returned

Field Name: dealCount
Type: metric
Deal amount
The monetary amount of the deal

Field Name: dealAmount
Type: metric
Deal amount (home currency)
The deal amount converted to the account home currency

Field Name: dealAmountInHomeCurrency
Type: metric
Deal forecast amount
The weighted forecast amount based on deal probability

Field Name: dealForecastAmount
Type: metric
Deal days to close
The number of days from deal creation to close

Field Name: dealDaysToClose
Type: metric
Deal associated contacts
The number of contacts associated with this deal

Field Name: dealNumAssociatedContacts
Type: metric
Deal notes
The number of notes on the deal record

Field Name: dealNumNotes
Type: metric
Deals closed won
The number of deals that have been closed as won

Field Name: dealClosedWonCount
Type: metric
Deal MRR
Monthly recurring revenue associated with the deal

Field Name: dealMrr
Type: metric
Deal ARR
Annual recurring revenue associated with the deal

Field Name: dealArr
Type: metric
Deal ACV
Annual contract value of the deal

Field Name: dealAcv
Type: metric
Deal TCV
Total contract value of the deal

Field Name: dealTcv
Type: metric
Deal amount closed won
The total monetary amount of deals that have been closed as won

Field Name: dealAmountClosedWon
Type: metric
Deal amount closed lost
The total monetary amount of deals that have been closed as lost

Field Name: dealAmountClosedLost
Type: metric
Deals closed lost
The number of deals that have been closed as lost

Field Name: dealClosedLostCount
Type: metric
Deal hit rate
The percentage of deals closed won out of total closed deals

Field Name: dealHitRate
Type: metric
Deal avg days to close (won)
The average number of days to close deals that were won

Field Name: dealAvgDaysToCloseWon
Type: metric
Deal recurring revenue
The recurring revenue amount associated with the deal

Field Name: dealRecurringRevenueAmount
Type: metric

​
Ticket

Number of tickets
The total number of tickets returned

Field Name: ticketCount
Type: metric
Ticket time to close (hours)
The time in hours from ticket creation to close

Field Name: ticketTimeToClose
Type: metric
Ticket time to first response (hours)
The time in hours from ticket creation to the first agent reply

Field Name: ticketTimeToFirstResponse
Type: metric
Ticket notes
The number of notes on the ticket record

Field Name: ticketNumNotes
Type: metric
Ticket times contacted
The number of times the ticket has been contacted

Field Name: ticketTimesContacted
Type: metric
Ticket number of replies
The total number of replies on the ticket record

Field Name: ticketNumberOfReplies
Type: metric

​
Email Campaign

Emails sent
Total number of emails sent in the campaign

Field Name: emailSent
Type: metric
Emails processed
Total number of emails processed by the email service

Field Name: emailProcessed
Type: metric
Emails delivered
Total number of emails successfully delivered

Field Name: emailDelivered
Type: metric
Emails opened
Total number of unique email opens

Field Name: emailOpened
Type: metric
Emails clicked
Total number of unique email link clicks

Field Name: emailClicked
Type: metric
Emails bounced
Total number of emails that bounced

Field Name: emailBounced
Type: metric
Emails hard bounced
Number of emails that permanently failed delivery

Field Name: emailHardBounced
Type: metric
Emails soft bounced
Number of emails that temporarily failed delivery

Field Name: emailSoftBounced
Type: metric
Emails dropped
Number of emails dropped before sending

Field Name: emailDropped
Type: metric
Emails deferred
Number of emails deferred by the receiving server

Field Name: emailDeferred
Type: metric
Unsubscribes
Number of recipients who unsubscribed from the campaign

Field Name: emailUnsubscribed
Type: metric
Spam reports
Number of recipients who reported the email as spam

Field Name: emailSpamReport
Type: metric
Email replies
Number of replies received to the campaign

Field Name: emailReply
Type: metric
MTA dropped
Number of emails dropped by the mail transfer agent

Field Name: emailMtaDropped
Type: metric
Delivery rate
Percentage of sent emails that were successfully delivered

Field Name: emailDeliveredRate
Type: metric
Open rate
Percentage of delivered emails that were opened

Field Name: emailOpenRate
Type: metric
Click rate
Percentage of delivered emails that received a click

Field Name: emailClickRate
Type: metric
Click-through rate
Percentage of opened emails that received a click

Field Name: emailClickThroughRate
Type: metric
Bounce rate
Percentage of sent emails that bounced

Field Name: emailBounceRate
Type: metric
Hard bounce rate
Percentage of sent emails that hard bounced

Field Name: emailHardBounceRate
Type: metric
Soft bounce rate
Percentage of sent emails that soft bounced

Field Name: emailSoftBounceRate
Type: metric
Unsubscribe rate
Percentage of delivered emails that resulted in an unsubscribe

Field Name: emailUnsubscribeRate
Type: metric
Spam report rate
Percentage of delivered emails reported as spam

Field Name: emailSpamReportRate
Type: metric
Drop rate
Percentage of emails that were dropped before sending

Field Name: emailDroppedRate
Type: metric
Number of campaigns
The total number of email campaigns returned

Field Name: emailCampaignCount
Type: metric

​
Form

Form submissions (total)
The total number of submissions for the form

Field Name: formSubmissionCount
Type: metric
Number of forms
The total number of forms returned

Field Name: formCount
Type: metric
Form submissions (period)
The number of form submissions during the selected time period

Field Name: formSubmissionCountPeriod
Type: metric

​
Product

Number of products
The total number of products returned

Field Name: productCount
Type: metric

​
Line Item

Number of line items
The total number of line items returned

Field Name: lineItemCount
Type: metric
Line item quantity
The quantity of the line item

Field Name: lineItemQuantity
Type: metric
Line item unit price
The unit price of the line item

Field Name: lineItemPrice
Type: metric
Line item amount
The total amount for the line item (price x quantity)

Field Name: lineItemAmount
Type: metric
Line item cost of goods
The cost of goods sold for the line item

Field Name: lineItemCostOfGoods
Type: metric

​
Activity

Number of activities
The total number of activities returned

Field Name: activityCount
Type: metric
Number of calls
The number of call activities

Field Name: callCount
Type: metric
Number of meetings
The number of meeting activities

Field Name: meetingCount
Type: metric
Number of tasks
The number of task activities

Field Name: taskCount
Type: metric
Number of notes
The number of note activities

Field Name: noteCount
Type: metric
Total call duration (seconds)
The total duration of all calls in seconds

Field Name: callTotalDuration
Type: metric

​
Blog Post

Number of blog posts
The total number of blog posts returned

Field Name: blogPostCount
Type: metric

​
Web Analytics

Sessions
The total number of website sessions

Field Name: trafficSessions
Type: metric
Page views
The total number of page views

Field Name: trafficPageViews
Type: metric
Visitors
The number of unique visitors

Field Name: trafficVisitors
Type: metric
Bounce rate
The percentage of sessions where visitors left after viewing only one page

Field Name: trafficBounceRate
Type: metric
New visitor rate
The percentage of sessions from new visitors

Field Name: trafficNewVisitorSessionRate
Type: metric
Avg page views per session
The average number of pages viewed per session

Field Name: trafficAvgPageViews
Type: metric
Avg session length
The average length of a session in seconds

Field Name: trafficAvgSessionLength
Type: metric
Entrances
The number of times a page was the first page viewed in a session

Field Name: trafficEntrances
Type: metric
Exits
The number of times a page was the last page viewed in a session

Field Name: trafficExits
Type: metric
Submissions
The number of form submissions from website visitors

Field Name: trafficSubmissions
Type: metric
Contacts created
The number of new contacts created from website traffic

Field Name: trafficContacts
Type: metric
Session-to-contact rate
The percentage of sessions that resulted in a new contact

Field Name: trafficSessionToContactRate
Type: metric

Fields Catalog

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