Last updated: March 21, 2026
- Metrics are the numbers you measure — impressions, clicks, spend, revenue, conversions, and so on.
- Dimensions are the categories you group by — campaign name, date, country, device, ad creative, and so on.
Advertising
Meta Ads
Campaigns, ad sets, ads, and creative performance
Google Ads
Search, display, video, shopping, and Performance Max campaigns
TikTok Ads
In-feed ads, spark ads, and auction campaigns
LinkedIn Ads
Sponsored content, message ads, and lead gen forms
Bing Ads
Microsoft Advertising search and audience campaigns
X Ads
Promoted tweets, followers, and video campaigns
Pinterest Ads
Promoted pins, shopping ads, and awareness campaigns
Google DV360
Display & Video 360 programmatic campaigns
Mercado Ads
Product ads and display campaigns on MercadoLibre
Social & Organic
Instagram Insights
Followers, reach, impressions, and post-level engagement
Facebook Insights
Page-level reach, engagement, and audience demographics
Facebook Public Data
Publicly available page and post data
TikTok Organic
Video views, likes, shares, comments, and profile analytics
Analytics
Google Analytics 4
Sessions, users, events, conversions, and traffic sources
Google Search Console
Search queries, impressions, clicks, CTR, and position
E-commerce
Shopify
Orders, products, customers, inventory, and sales
WooCommerce
Orders, products, customers, and coupons
TiendaNube
Orders, products, and customers for LATAM e-commerce
Stripe
Charges, subscriptions, customers, invoices, and payouts
CRM & Email Marketing
Klaviyo
Email campaigns, flows, lists, and subscriber metrics
HubSpot
Contacts, deals, companies, and marketing emails
Mailchimp
Campaigns, audiences, open rates, and click performance
Google Merchant Center
Product listings, approval status, clicks, and impressions
Next steps
Create a report in Google Sheets
Use these fields to build your first report
Workspace Overview
Manage your team and data source connections