Last updated: July 12, 2026
123 dimensions
247 metrics
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Meta Ads data.Most Used
Account ID | The Unique Identifier for the Meta Ads Account. Field Name: account_idType: dimension |
Account Name | The name you see in the Ad’s Manager for the ad accounts selected. Field Name: account_nameType: dimension |
Campaign ID | The Unique Identifiers for your Campaigns. You need to select this field to select dimensions from the ‘Campaign’ category. Field Name: campaign_idType: dimension |
Campaign Name | The name you see in the Ad Manager Campaigns report. Field Name: campaign_nameType: dimension |
Ad Set ID | The Unique Identifiers for your Ad Sets. You need to select this field to select dimensions from the ‘Ad Set’ category. Field Name: adset_idType: dimension |
Ad Set Name | The name you see in the Ad Manager Ad Set level report. Field Name: adset_nameType: dimension |
Ad ID | The Unique Identifiers for your Ads. You need to select this field to select dimensions from the ‘Ad’ category. Field Name: ad_idType: dimension |
Ad Name | The name you see in the Ad Manager Ad level reports. Field Name: ad_nameType: dimension |
Product ID & Name | The product ID & Name of the associated products. Field Name: product_idType: dimension |
Result Name | The optimization goal for the ad set (e.g., landing page views, reach, video views). Only available at campaign level and below. Split to Columns to avoid spend duplication. Field Name: result_nameType: dimension |
Demographics
Country Code | Breakdown dimension’s metrics to the country level. Field Name: countryType: dimension |
Region | Breakdown dimension’s metrics to the country’s region level. Field Name: regionType: dimension |
Age | Breakdown dimension’s metrics to age brackets from 18-24 to 65+. Field Name: ageType: dimension |
Gender | Breakdown dimension’s metrics to genders: male, female or unknown. Field Name: genderType: dimension |
Placement
Publisher Platform | Breakdown results by publisher platform: facebook, instagram, messenger, audience_network. Field Name: publisher_platformType: dimension |
Platform Position | Breakdown results by the position that your ads have within the platform: messenger_inbox, facebook_reels, facebook_reels_overlay, facebook_stories, instream_video, search and more.. You have to select the ‘Publisher Platform’ field to get this dimension. Field Name: platform_positionType: dimension |
Device
Device Platform | Breakdown result by Meta’s platform: desktop, mobile_app, mobile_web. Field Name: device_platformType: dimension |
Impression Device | Breakdown result by the user’s device: desktop, android_smartphone, ipad, iphone, android_tablet, ipod, other. Field Name: impression_deviceType: dimension |
Advantage+ Campaigns
Audience Segment | Breakdown by audience segment for Advantage+ Sales campaigns. Shows how spend and results are distributed across Existing Customers, New Audience (Prospecting), and Unknown segments. Requires Advantage+ Sales campaign type. Cannot be combined with other breakdowns. Field Name: user_segment_keyType: dimension |
Gen AI Asset Type | Breakdown by whether the creative asset was AI-generated or original. Shows performance comparison between creatives made with Meta AI tools (Background Generation, Image Expansion, Text Generation) vs. original uploaded content. Field Name: gen_ai_asset_typeType: dimension |
Standard Enhancement Type | Breakdown by Standard Enhancement (Advantage+ Creative) modifications. Shows whether Meta automatically applied enhancements to your creatives (brightness/contrast adjustments, aspect ratio changes, text overlays) vs. delivering the original version. Field Name: creative_relaxation_asset_typeType: dimension |
Target
Optimization Goal | The target KPI of your campaign: Unknown Optimization Goal, IMPRESSIONS, LANDING_PAGE_VIEWS, REPLIES, REACH, THRUPLAY, NONE, AD_RECALL_LIFT and more… Field Name: optimization_goalType: dimension |
Account
Account Status | The current status of your Ad Account. These can be: ACTIVE, DISABLED, UNSETTLED, PENDING_RISK_REVIEW, PENDING_SETTLEMENT, IN_GRACE_PERIOD, PENDING_CLOSURE, CLOSED, ANY_ACTIVE, ANY_CLOSED. Field Name: account_statusType: dimension |
Account Currency | The currency set in your ad account. Field Name: account_currencyType: dimension |
Account Age | Amount of time the ad account has been open, in days. Field Name: account_ageType: dimension |
Account Balance | Bill amount due for this Ad Account. Field Name: account_balanceType: dimension |
Account Timezone Name | Name of the time zone for this ad account. Field Name: account_timezone_nameType: dimension |
Account Timezone Offset from UTC | Time zone difference from UTC (Coordinated Universal Time). Field Name: account_timezone_offset_hours_utcType: dimension |
Account Business Country Code | Country code for the business address associated with this ad account. Field Name: account_business_country_codeType: dimension |
Account Spend Cap | The maximum amount that can be spent by this Ad Account. When the amount is reached, all delivery stops. A value of 0 means no spending cap. Value specified in the basic unit of the currency, e.g., ‘cents’ for USD. Field Name: account_spend_capType: dimension |
Account Amount Spent | Current amount spent by the account with respect to spend cap, or total amount in the absence of spend cap. Field Name: account_amount_spentType: dimension |
Account Can Create Brand Lift Study | Indicates whether a new automated brand lift study can be created under this Ad Account. Field Name: account_can_create_brand_lift_studyType: dimension |
Account Created Time | The time the account was created in ISO 8601 format. Field Name: account_created_timeType: dimension |
Account Disable Reason | The reason why the account was disabled. Possible reasons include: NONE, ADS_INTEGRITY_POLICY, ADS_IP_REVIEW, RISK_PAYMENT, GRAY_ACCOUNT_SHUT_DOWN, ADS_AFC_REVIEW, BUSINESS_INTEGRITY_RAR, PERMANENT_CLOSE, UNUSED_RESELLER_ACCOUNT, UNUSED_ACCOUNT, UMBRELLA_AD_ACCOUNT, BUSINESS_MANAGER_INTEGRITY_POLICY, MISREPRESENTED_AD_ACCOUNT, AOAB_DESHARE_LEGAL_ENTITY, CTX_THREAD_REVIEW, COMPROMISED_AD_ACCOUNT. Field Name: account_disable_reasonType: dimension |
Custom Events
Custom Event Name | Custom events measured by your App or Meta Pixel. Select together with the “Custom Event Count” metric. Split to Columns to avoid spend duplication. Field Name: conversion_nameType: dimension |
Campaign
Campaign Status | Field Name: campaign_statusType: dimension |
Campaign Effective Status | Field Name: campaign_effective_statusType: dimension |
Campaign Daily Budget | Campaign Daily Budget. If it is null then the budget is set at the ad set level. Field Name: campaign_daily_budgetType: dimension |
Campaign Lifetime Budget | Campaign Lifetime Budget. If it is null then the budget is set at the ad set level. Field Name: campaign_lifetime_budgetType: dimension |
Campaign Budget Remaining | Remaining budget for the campaign. If it is null then the budget is set at the ad set level. Field Name: campaign_budget_remainingType: dimension |
Campaign Objective | The Campaign’s objective. These can be: PRODUCT_CATALOG_SALES, OUTCOME_AWARENESS, LINK_CLICKS, OUTCOME_SALES, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, VIDEO_VIEWS, CONVERSIONS and more.. Field Name: objectiveType: dimension |
Frequency Buckets | The number of times individuals were shown ads from your campaign. The data is segmented into buckets: 1, 2, 3, 4, 6-10. These numbers show how many times, on average, your audience is seeing your ads. You have to choose the ‘reach’ metric to get this dimension. Field Name: frequency_valueType: dimension |
Campaign Bid Strategy | The bidding strategy used for the campaign. Field Name: campaign_bid_strategyType: dimension |
Campaign Buying Type | The buying type of the campaign. Field Name: campaign_buying_typeType: dimension |
Campaign Primary Attribution | The primary attribution model used for the campaign. Field Name: campaign_primary_attributionType: dimension |
Campaign Smart Promotion Type | The type of smart promotion used in the campaign. Field Name: campaign_smart_promotion_typeType: dimension |
Campaign Spend Cap | The maximum amount that can be spent on the campaign. Field Name: campaign_spend_capType: dimension |
Campaign Created Time | The time when the campaign was created. Field Name: campaign_created_timeType: dimension |
Campaign Start Time | The time when the campaign started. Field Name: campaign_start_timeType: dimension |
Campaign End Time | The time when the campaign ended or is scheduled to end. Field Name: campaign_stop_timeType: dimension |
Campaign Updated Time | The last time the campaign was updated. Field Name: campaign_updated_timeType: dimension |
Ad Set
Ad Set Status | The status of the ad set. Field Name: adset_statusType: dimension |
Ad Set Effective Status | The effective status of the ad set. Field Name: adset_effective_statusType: dimension |
Ad Set Daily Budget | Ad Set Daily Budget. If it is null then the budget is set at the campaign level. Field Name: adset_daily_budgetType: dimension |
Ad Set Lifetime Budget | The lifetime budget set for the ad set. If it is null then the budget is set at the campaign level. Field Name: adset_lifetime_budgetType: dimension |
Ad Set Budget Remaining | The remaining budget for the ad set. If it is null then the budget is set at the campaign level. Field Name: adset_budget_remainingType: dimension |
Ad Set Objective | The objective of the ad set. Field Name: adset_objectiveType: dimension |
Ad Set Bid Strategy | The bidding strategy used for the ad set. Field Name: adset_bid_strategyType: dimension |
Ad Set Spend Cap | The maximum amount that can be spent on the ad set. Field Name: adset_spend_capType: dimension |
Ad Set Created Time | The time when the ad set was created. Field Name: adset_created_timeType: dimension |
Ad Set Start Time | The time when the ad set started. Field Name: adset_start_timeType: dimension |
Ad Set End Time | The time when the ad set ended or is scheduled to end. Field Name: adset_end_timeType: dimension |
Ad Set Updated Time | The last time the ad set was updated. Field Name: adset_updated_timeType: dimension |
Ad Set Billing Event | The billing event for this ad set, such as IMPRESSIONS, CLICKS, LINK_CLICKS, etc. Field Name: adset_billing_eventType: dimension |
Ad Set Campaign Attribution | Indicates a campaign’s attribution type, e.g., SKAN or AEM for app ads campaigns. Field Name: adset_campaign_attributionType: dimension |
Ad Set Destination Type | The destination type of the ad set, such as WEBSITE, APP, MESSENGER, INSTAGRAM_DIRECT, etc. Field Name: adset_destination_typeType: dimension |
Ad Set Attribution Spec | The conversion attribution spec used for attributing conversions for optimization. Field Name: adset_attribution_specType: dimension |
Ad Set Lifetime Impressions | The lifetime number of impressions for the ad set. Available for campaigns with buying_type=FIXED_CPM. Field Name: adset_lifetime_impsType: dimension |
Ad Set Multi-Optimization Goal Weight | The weight for multiple optimization goals within the ad set. Field Name: adset_multi_optimization_goal_weightType: dimension |
Ad Set Optimization Goal | The optimization goal of the ad set, such as REACH, LINK_CLICKS, IMPRESSIONS, etc. Field Name: adset_optimization_goalType: dimension |
Ad Set Optimization Sub Event | The sub-event for a specific optimization goal, like a Sound-On event for a video view goal. Field Name: adset_optimization_sub_eventType: dimension |
Ad Set Pacing Type | Defines the pacing type, such as standard pacing or scheduling-based pacing. Field Name: adset_pacing_typeType: dimension |
Ad Set Targeting
Ad Set Targeting Age Max | The maximum age targeted by the ad set. Field Name: adset_targeting_age_maxType: dimension |
Ad Set Targeting Age Min | The minimum age targeted by the ad set. Field Name: adset_targeting_age_minType: dimension |
Ad Set Targeting Interests | The interests targeted by the ad set, based on user preferences and behavior. Field Name: adset_targeting_interestsType: dimension |
Ad Set Targeting Behaviors | The behaviors targeted by the ad set, indicating actions or habits of the users. Field Name: adset_targeting_behaviorsType: dimension |
Ad Set Targeting Custom Audiences | Custom audiences targeted by the ad set, based on lists uploaded by advertisers. Field Name: adset_targeting_custom_audiencesType: dimension |
Ad Set Targeting Geo Countries | Countries targeted by the ad set based on geographic location. Field Name: adset_targeting_geo_countriesType: dimension |
Ad Set Targeting Geo Regions | Regions targeted by the ad set within a specific country or group of countries. Field Name: adset_targeting_geo_regionsType: dimension |
Ad Set Targeting Geo Location Types | The location types targeted by the ad set, such as home, work, or travel locations. Field Name: adset_targeting_geo_location_typesType: dimension |
Ad Set Targeting Publisher Platforms | The publisher platforms targeted by the ad set, like Facebook, Instagram, Messenger, etc. Field Name: adset_targeting_publisher_platformsType: dimension |
Ad Set Targeting Device Platforms | The device platforms targeted by the ad set, such as desktop, mobile, or tablet. Field Name: adset_targeting_device_platformsType: dimension |
Ad Set Targeting Instagram Positions | The positions within Instagram targeted by the ad set, like feed, stories, reels, etc. Field Name: adset_targeting_instagram_positionsType: dimension |
Ad Set Targeting Facebook Positions | The positions within Facebook targeted by the ad set, such as news feed, right column, etc. Field Name: adset_targeting_facebook_positionsType: dimension |
Ad Set Targeting Brand Safety Content Filter Levels | The content filter levels used to ensure brand safety for the ad set. Field Name: adset_targeting_brand_safety_content_filter_levelsType: dimension |
Ad
Ad Status | The status of the ad. Field Name: ad_statusType: dimension |
Ad Effective Status | The effective status of the ad. Field Name: ad_effective_statusType: dimension |
Ad Format | The format of the ad. Field Name: ad_formatType: dimension |
Ad Image URL | The URL of the ad image. Video thumbnail for video ads. Field Name: ad_image_urlType: dimension |
Ad Image | The image URL wrapped in a sheets IMAGE function. Field Name: ad_imageType: dimension |
Ad URL Tags | The URL tags associated with the ad. Field Name: url_tagsType: dimension |
Ad Creative Body | Text associated with the ad. Field Name: instagram_copyType: dimension |
Ad Instagram Post ID | The API ID of the Instagram post. Field Name: instagram_post_api_idType: dimension |
Ad Call To Action Type | The type of call-to-action used in the ad. Field Name: call_to_action_typeType: dimension |
Ad Destination URL | The destination URL of the ad. Field Name: ad_destination_urlType: dimension |
Ad Optimization Type | The type of optimization used for the ad. Field Name: ad_optimization_typeType: dimension |
Ad Source Ad ID | The ID of the source ad that this ad was copied from. Field Name: source_ad_idType: dimension |
Ad Created Time | The time when the ad was created. Field Name: ad_created_timeType: dimension |
Ad Updated Time | The time when the ad was last updated. When querying without metrics, this field is used to filter ads based on the timeframe selected in your request. Field Name: ad_updated_timeType: dimension |
Ad Conversion Domain | The domain where conversions happen for this ad, e.g., example.com. Field Name: ad_conversion_domainType: dimension |
Ad Creative ID | The ID of the ad creative used by this ad. Field Name: ad_creative_idType: dimension |
Ad Creative
Ad Creative Title | The title of the ad creative. Field Name: ad_creative_titleType: dimension |
Ad Creative Name | The name of the ad creative. Field Name: ad_creative_nameType: dimension |
Ad Creative Type | The type of the ad creative. Field Name: ad_creative_typeType: dimension |
Ad Creative Instagram Permalink | The Instagram permalink URL of the ad creative. Field Name: ad_creative_instagram_permalinkType: dimension |
Ad Previews
Ad Shareable Preview Link | A shareable link to preview the ad. Field Name: ad_preview_shareable_linkType: dimension |
Ad Mobile Feed Preview | Field Name: ad_preview_mobile_feed_urlType: dimension |
Ad Desktop Feed Preview | Field Name: ad_preview_desktop_feed_urlType: dimension |
Ad Reel Preview | Field Name: ad_preview_instagram_reel_urlType: dimension |
Video Ads
Ad Video Title | The name of the video file. Field Name: ad_video_titleType: dimension |
Ad Video URL | The URL of the video. Field Name: ad_video_urlType: dimension |
Ad Video Length | The length of the video in seconds. Field Name: ad_video_lengthType: dimension |
Ad Audience & Placement
Ad Min Age | Field Name: ad_min_ageType: dimension |
Ad Max Age | Field Name: ad_max_ageType: dimension |
Ad Publisher Platforms | Field Name: ad_publisher_platformsType: dimension |
Ad Facebook Positions | Field Name: ad_facebook_positionsType: dimension |
Ad Instagram Positions | Field Name: ad_instagram_positionsType: dimension |
Ad Messenger Positions | Field Name: ad_messenger_positionsType: dimension |
Ad Audience Network Positions | Field Name: ad_audience_network_positionsType: dimension |
Ad Recommendations
Ad Recommendation Title | Field Name: ad_recommendation_titleType: dimension |
Ad Recommendation Message | Field Name: ad_recommendation_messageType: dimension |
Ad Recommendation Importance | Field Name: ad_recommendation_importanceType: dimension |
Ad Recommendation Confidence | Field Name: ad_recommendation_confidenceType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Meta Ads campaigns.Most Used
Amount Spent | Amount spent on your ads. Field Name: spendType: metric |
Clicks | The number of clicks on your ads. Field Name: clicksType: metric |
Inline Link Clicks | Number of clicks on the link within the ad. Field Name: inline_link_clicksType: metric |
Impressions | Number of times your ads were shown. Field Name: impressionsType: metric |
Reach | Number of unique users who saw the ad. Field Name: reachType: metric |
Frequency | Average number of times each user saw the ad. Field Name: frequencyType: metric |
Landing Page Views | Number of times the landing page was viewed after a user clicked on the ad. Field Name: landing_page_viewType: metric |
Results | The number of times your ad achieved its optimization goal (e.g., landing page views, reach, video views). Only available at campaign level and below. Field Name: resultsType: metric |
Cost per Result | The average cost per result based on the ad set optimization goal. Only available at campaign level and below. Field Name: cost_per_resultType: metric |
Brand Awareness
Estimated Ad Recall Lift (People) | The estimated number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for campaigns using the Brand Awareness objective. Field Name: estimated_ad_recallersType: metric |
Estimated Ad Recall Lift Rate | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for campaigns using the Brand Awareness objective. Field Name: estimated_ad_recall_rateType: metric |
Cost per Estimated Ad Recall Lift (People) | The average cost per estimated additional person who may remember seeing your ads. This metric is only available for campaigns using the Brand Awareness objective. Field Name: cost_per_estimated_ad_recallersType: metric |
Videos
Video Views | The number of times your video starts to play (video plays of at least 1ms). Shown in Meta Ads Manager as “Visualizaciones” / “Views”. This is counted for each impression of a video and excludes replays. Field Name: video_play_actionsType: metric |
3 Seconds Video View | Number of times the video was viewed for at least 3 seconds. Field Name: video_viewType: metric |
ThruPlay Actions | Number of times the video was played to completion or for at least 15 seconds. Field Name: video_thruplay_watched_actionsType: metric |
Cost per ThruPlay | The average cost per video thruplay (when a viewer watches 15 seconds or 97% of your video). Field Name: cost_per_thruplayType: metric |
Video Watches at 25% | Number of times at least 25% of the video was watched. Field Name: video_p25_watched_actionsType: metric |
Video Watches at 50% | Number of times at least 50% of the video was watched. Field Name: video_p50_watched_actionsType: metric |
Video Watches at 75% | Number of times at least 75% of the video was watched. Field Name: video_p75_watched_actionsType: metric |
Video Watches at 95% | The number of times your video was played at 95% of its length, including plays that skipped to this point. Field Name: video_p95_watched_actionsType: metric |
Video Watches at 100% | Number of times the video was watched completely. Field Name: video_p100_watched_actionsType: metric |
Video Avg Watch Time (secs) | The average time a video was played, including any time spent replaying the video for a single impression. Field Name: video_avg_time_watched_actionsType: metric |
Full View Impressions | The number of Full Views on your Page’s posts as a result of your ad. Field Name: full_view_impressionsType: metric |
Full View Reach | The number of people who performed a Full View on your Page’s post as a result of your ad. Field Name: full_view_reachType: metric |
Cost per Video View | The average cost for each video view. Field Name: cost_per_video_viewType: metric |
Cost per Video Play | The average cost for each video play. Field Name: cost_per_video_playType: metric |
2-second Continuous Video Plays | The number of times your video was watched for at least 2 continuous seconds. Field Name: video_continuous_2_sec_watched_actionsType: metric |
Website (Pixel)
Website Contacts | Number of contacts or inquiries made through your website. Field Name: contact_websiteType: metric |
Website Leads | Number of potential customers who have shown interest from your website. Field Name: offsite_conversion.fb_pixel_leadType: metric |
Website Adds to Cart | Number of times a product was added to the cart from your website. Field Name: offsite_conversion.fb_pixel_add_to_cartType: metric |
Website Adds of payment Info | Number of times payment information was added on your website. Field Name: offsite_conversion.fb_pixel_add_payment_infoType: metric |
Website Adds to Wishlist | Number of times a product was added to the wishlist from your website. Field Name: offsite_conversion.fb_pixel_add_to_wishlistType: metric |
Website Registrations Completed | Number of times a user completed a registration form on your website. Field Name: offsite_conversion.fb_pixel_complete_registrationType: metric |
Website Checkouts Initiated | Number of times a user started the checkout process on your website. Field Name: offsite_conversion.fb_pixel_initiate_checkoutType: metric |
Website Purchases | Number of purchases made on your website. Field Name: offsite_conversion.fb_pixel_purchaseType: metric |
Website Searches | Number of times a search was made on your website. Field Name: offsite_conversion.fb_pixel_searchType: metric |
Website Content Views | Number of times content was viewed on your website. Field Name: offsite_conversion.fb_pixel_view_contentType: metric |
Website Custom Conversions | All Custom Events from your website. Field Name: offsite_conversion.fb_pixel_customType: metric |
Website Submit Application | Number of times an application was submitted on your website. Field Name: submit_application_websiteType: metric |
Website Recurring Subscription | Number of recurring subscription payments made on your website. Field Name: recurring_subscription_payment_websiteType: metric |
Website Subscribe | Number of times a subscription was made on your website. Field Name: subscribe_websiteType: metric |
Website Cancel Subscription | Number of times a subscription was cancelled on your website. Field Name: cancel_subscription_websiteType: metric |
Website Donate | Number of times a donation was made on your website. Field Name: donate_websiteType: metric |
Website Start Trial | Number of times a trial was started on your website. Field Name: start_trial_websiteType: metric |
Website Find Location | Field Name: find_location_websiteType: metric |
Cost per Website Purchase | The average cost for each website purchase. Field Name: cost_per_website_purchaseType: metric |
Cost per Website Lead | The average cost for each website lead. Field Name: cost_per_website_leadType: metric |
Cost per Website Add to Cart | The average cost for each website add to cart. Field Name: cost_per_website_add_to_cartType: metric |
Cost per Website View Content | The average cost for each website view content. Field Name: cost_per_website_view_contentType: metric |
Cost per Website Add Payment Info | The average cost for each website add payment info. Field Name: cost_per_website_add_payment_infoType: metric |
Cost per Website Add to Wishlist | The average cost for each website add to wishlist. Field Name: cost_per_website_add_to_wishlistType: metric |
Cost per Website Complete Registration | The average cost for each website registration completed. Field Name: cost_per_website_complete_registrationType: metric |
Cost per Website Search | The average cost for each website search. Field Name: cost_per_website_searchType: metric |
Cost per Website Initiate Checkout | The average cost for each website initiate checkout. Field Name: cost_per_website_initiate_checkoutType: metric |
Cost per Website Custom Conversion | The average cost for each website custom conversion. Field Name: cost_per_website_custom_conversionType: metric |
Cost per Landing Page View | The average cost for each landing page view. Field Name: cost_per_landing_page_viewType: metric |
Cost per Website Find Location | The average cost for each find location on website. Field Name: cost_per_find_location_websiteType: metric |
Cost per Website Submit Application | The average cost for each website submit application. Field Name: cost_per_submit_application_websiteType: metric |
Cost per Website Contact | The average cost for each website contact. Field Name: cost_per_contact_websiteType: metric |
Cost per Website Donate | The average cost for each website donate. Field Name: cost_per_donate_websiteType: metric |
Cost per Website Schedule | The average cost for each website schedule. Field Name: cost_per_schedule_websiteType: metric |
Cost per Website Start Trial | The average cost for each website start trial. Field Name: cost_per_start_trial_websiteType: metric |
Cost per Website Subscribe | The average cost for each website subscribe. Field Name: cost_per_subscribe_websiteType: metric |
Website Schedule | Website Appointments Scheduled Field Name: schedule_websiteType: metric |
Pixel Website Customize Products | Field Name: customize_product_websiteType: metric |
Offline Conversions
Offline Purchases | Number of offline purchases attributed to your ads (e.g. uploaded via an offline events / CSV set). Field Name: offline_conversion.purchaseType: metric |
Offline Other Conversions | Number of other (non-standard) offline conversions attributed to your ads (e.g. uploaded via an offline events / CSV set). Field Name: offline_conversion.otherType: metric |
Offline Purchases Conversion Value | The total value of offline purchases attributed to your ads (e.g. uploaded via an offline events / CSV set). Field Name: offline_conversion.purchase.valueType: metric |
Offline Other Conversions Value | The total value of other (non-standard) offline conversions attributed to your ads (e.g. uploaded via an offline events / CSV set). Field Name: offline_conversion.other.valueType: metric |
Messaging
New Messaging Conversations | Number of times a first reply was sent in a conversation on Meta. Field Name: onsite_conversion.messaging_first_replyType: metric |
Messaging Conversations Started | Number of conversations that were started on Meta products. Field Name: onsite_conversion.messaging_conversation_started_7dType: metric |
Blocked Messaging Conversations | Number of users who have blocked messaging on Meta Field Name: onsite_conversion.messaging_blockType: metric |
Messaging Subscription | The number of times an account has subscribed to receive marketing messages from your business, attributed to your ad. If an account has subscribed to multiple topics, it will be counted again for each topic Field Name: onsite_conversion.messaging_user_subscribedType: metric |
Cost per Lead | The average cost for each lead. Field Name: cost_per_leadType: metric |
Cost per Lead Form | The average cost for each lead form submission. Field Name: cost_per_lead_formType: metric |
Cost per Messaging Conversation Started | The average cost for each messaging conversation started. Field Name: cost_per_messaging_conversation_startedType: metric |
Cost per Messaging First Reply | The average cost for each messaging first reply. Field Name: cost_per_messaging_first_replyType: metric |
Custom Events
Custom Event Count | Custom events measured by your App or Meta Pixel. Select “Custom Event Name” in dimensions. Field Name: conversion_countType: metric |
Website Conversion Value (Pixel)
Website Leads Conversion Value | The total value of leads from your website. Field Name: offsite_conversion.fb_pixel_lead.valueType: metric |
Website Adds to Cart Conversion Value | The total value of products added to cart from your website. Field Name: offsite_conversion.fb_pixel_add_to_cart.valueType: metric |
Website Add Payment Info Value | The total value of payment information added on your website. Field Name: offsite_conversion.fb_pixel_add_payment_info.valueType: metric |
Website Add To Wishlist Value | The total value of products added to wishlist from your website. Field Name: offsite_conversion.fb_pixel_add_to_wishlist.valueType: metric |
Website Complete Registration Value | The total value of completed registrations on your website. Field Name: offsite_conversion.fb_pixel_complete_registration.valueType: metric |
Website Initiate Checkout Value | The total value of initiated checkouts on your website. Field Name: offsite_conversion.fb_pixel_initiate_checkout.valueType: metric |
Website Purchases Conversion Value | The total value of purchases made on your website. Field Name: offsite_conversion.fb_pixel_purchase.valueType: metric |
App Actions
Mobile App Purchases Conversion Value | The total value of purchases made in your mobile app. Field Name: app_custom_event.fb_mobile_purchase.valueType: metric |
Mobile App Adds to Cart Conversion Value | The total value of items added to cart in your mobile app. Field Name: app_custom_event.fb_mobile_add_to_cart.valueType: metric |
Mobile App Checkouts Initiated Conversion Value | The total value of checkouts initiated in your mobile app. Field Name: app_custom_event.fb_mobile_initiated_checkout.valueType: metric |
Mobile App Adds of Payment Info Conversion Value | The total value associated with payment info added in your mobile app. Field Name: app_custom_event.fb_mobile_add_payment_info.valueType: metric |
Mobile App Registrations Completed Conversion Value | The total value associated with registrations completed in your mobile app. Field Name: app_custom_event.fb_mobile_complete_registration.valueType: metric |
Mobile App Achievements Unlocked | Field Name: app_custom_event.fb_mobile_achievement_unlockedType: metric |
Mobile App Sessions | Field Name: app_custom_event.fb_mobile_activate_appType: metric |
Mobile App Adds of Payment Info | Field Name: app_custom_event.fb_mobile_add_payment_infoType: metric |
Mobile App Adds to Cart | Field Name: app_custom_event.fb_mobile_add_to_cartType: metric |
Mobile App Adds to Wishlist | Field Name: app_custom_event.fb_mobile_add_to_wishlistType: metric |
Mobile App Registrations Completed | Field Name: app_custom_event.fb_mobile_complete_registrationType: metric |
Mobile App Content Views | Field Name: app_custom_event.fb_mobile_content_viewType: metric |
Mobile App Checkouts Initiated | Field Name: app_custom_event.fb_mobile_initiated_checkoutType: metric |
Mobile App Levels Completed | Field Name: app_custom_event.fb_mobile_level_achievedType: metric |
Mobile App Purchases | Field Name: app_custom_event.fb_mobile_purchaseType: metric |
Mobile App Ratings Submitted | Field Name: app_custom_event.fb_mobile_rateType: metric |
Mobile App Searches | Field Name: app_custom_event.fb_mobile_searchType: metric |
Mobile App Credits Spent | Field Name: app_custom_event.fb_mobile_spent_creditsType: metric |
Mobile App Tutorials Completed | Field Name: app_custom_event.fb_mobile_tutorial_completionType: metric |
Other Mobile App Actions | Field Name: app_custom_event.otherType: metric |
Catalog & Cross-Channel Value
Omni Purchase Conversion Value | The total value of purchases across all channels (web, app and in-store) attributed to your ads. Field Name: omni_purchase.valueType: metric |
Catalog Purchases Conversion Value | The total purchase value attributed to your product catalog (catalog / collaborative ads). Field Name: catalog_segment_value.omni_purchaseType: metric |
App Metrics
Mobile App Install | Number of mobile app installs. Field Name: mobile_app_installType: metric |
Mobile App Start Trial | Number of times a trial was started through the mobile app. Field Name: start_trial_mobile_appType: metric |
Mobile App Submit Application | Number of times an application was submitted through the mobile app. Field Name: submit_application_mobile_appType: metric |
Mobile App Recurring Subscription | Number of recurring subscription payments made through the mobile app. Field Name: recurring_subscription_payment_mobile_appType: metric |
Mobile App Subscribe | Number of times a subscription was made through the mobile app. Field Name: subscribe_mobile_appType: metric |
Mobile App Cancel Subscription | Number of times a subscription was cancelled through the mobile app. Field Name: cancel_subscription_mobile_appType: metric |
Mobile App Contact | Number of contacts or inquiries made through the mobile app. Field Name: contact_mobile_appType: metric |
Mobile App Donate | Number of times a donation was made through the mobile app. Field Name: donate_mobile_appType: metric |
Mobile App Find Location | Number of times a user found your location through the mobile app. Field Name: find_location_mobile_appType: metric |
Mobile App Schedule | Number of times a schedule was made through the mobile app. Field Name: schedule_mobile_appType: metric |
Cost per Mobile App Install | The average cost for each mobile app install. Field Name: cost_per_mobile_app_installType: metric |
Cost per Mobile App Purchase | The average cost for each mobile app purchase. Field Name: cost_per_mobile_app_purchaseType: metric |
Cost per Mobile App Add to Cart | The average cost for each mobile app add to cart. Field Name: cost_per_mobile_app_add_to_cartType: metric |
Cost per Mobile App Add to Wishlist | The average cost for each mobile app add to wishlist. Field Name: cost_per_mobile_app_add_to_wishlistType: metric |
Cost per Mobile App Checkout Initiated | The average cost for each mobile app checkout initiated. Field Name: cost_per_mobile_app_checkout_initiatedType: metric |
Cost per Mobile App Content View | The average cost for each mobile app content view. Field Name: cost_per_mobile_app_content_viewType: metric |
Cost per Mobile App Registration | The average cost for each mobile app registration completed. Field Name: cost_per_mobile_app_registration_completedType: metric |
Cost per Mobile App Search | The average cost for each mobile app search. Field Name: cost_per_mobile_app_searchType: metric |
Cost per Mobile App Payment Info Add | The average cost for each mobile app payment info add. Field Name: cost_per_mobile_app_payment_info_addType: metric |
Cost per Mobile App Level Completed | The average cost for each mobile app level completed. Field Name: cost_per_mobile_app_level_completedType: metric |
Cost per Mobile App Achievement Unlocked | The average cost for each mobile app achievement unlocked. Field Name: cost_per_mobile_app_achievement_unlockedType: metric |
Cost per Mobile App Tutorial Completed | The average cost for each mobile app tutorial completed. Field Name: cost_per_mobile_app_tutorial_completedType: metric |
Cost per Mobile App Credit Spent | The average cost for each mobile app credit spent. Field Name: cost_per_mobile_app_credit_spentType: metric |
Cost per Mobile App Rating Submitted | The average cost for each mobile app rating submitted. Field Name: cost_per_mobile_app_rating_submittedType: metric |
Cost per Mobile App Activate | The average cost for each mobile app activation. Field Name: cost_per_mobile_app_activateType: metric |
Cost per App Install | The average cost for each app install. Field Name: cost_per_app_installType: metric |
Cost per Game Play | The average cost for each game play. Field Name: cost_per_game_playType: metric |
Cost per Credit Spent | The average cost for each credit spent. Field Name: cost_per_credit_spentType: metric |
Cost per App Use | The average cost for each app use. Field Name: cost_per_app_useType: metric |
Ad Click Mobile App | Field Name: ad_click_mobile_appType: metric |
Ad Impression Mobile App | Field Name: ad_impression_mobile_appType: metric |
App Install | Field Name: app_installType: metric |
App Use | Field Name: app_useType: metric |
App Credit Spent | Field Name: credit_spentType: metric |
App Games Plays | Field Name: games_playsType: metric |
Customize Product Mobile App | Field Name: customize_product_mobile_appType: metric |
On-Facebook Conversions
On-Facebook Leads | Number of potential customers who have shown interest on a Meta product: instagram, facebook. Field Name: onsite_conversion.lead_groupedType: metric |
On-Facebook Workflow Completions | Number of users who completed a flow on Meta Field Name: onsite_conversion.flow_completeType: metric |
On-Facebook Adds to Wishlist | Total number of add to whishlists made on Meta Products. Field Name: onsite_conversion.add_to_wishlistType: metric |
On-Facebook Adds To Cart | Total number of add to carts made on Meta Products. Field Name: onsite_conversion.add_to_cartType: metric |
On-Facebook Initiate Checkout | Total number of checkouts initiated on Meta Products. Field Name: onsite_conversion.initiate_checkoutType: metric |
On-Facebook Purchases | Number of purchases made on Meta Field Name: onsite_conversion.purchaseType: metric |
On-Facebook Submit Application | Number of times an application was submitted on Meta. Field Name: submit_application_on_facebookType: metric |
On-Facebook Donate | Number of times a donation was made on Meta. Field Name: donate_on_facebookType: metric |
On-Facebook Purchase Conversion Value | Total number of the purchase value from On Facebook purchases. Field Name: onsite_conversion.purchase.valueType: metric |
Cost per On-site Purchase | The average cost for each on-site purchase. Field Name: cost_per_onsite_purchaseType: metric |
Cost per On-site Add to Cart | The average cost for each on-site add to cart. Field Name: cost_per_onsite_add_to_cartType: metric |
Cost per On-site Initiate Checkout | The average cost for each on-site initiate checkout. Field Name: cost_per_onsite_initiate_checkoutType: metric |
Facebook & Instagram Post
Post Comments | Number of comments made on Instagram or Facebook posts. Field Name: commentType: metric |
Post Reaction | Number of reactions on Instagram or Facebook posts. Field Name: post_reactionType: metric |
Post Saves | Number of times an Instagram or Facebook post was saved. Field Name: onsite_conversion.post_saveType: metric |
Post Shares | Number of times an Instagram or Facebook post was shared. Field Name: postType: metric |
Post Engagement | Number of engagements on Instagram or Facebook posts. Field Name: post_engagementType: metric |
Cost per Page Engagement | The average cost for each page engagement. Field Name: cost_per_page_engagementType: metric |
Cost per Post Engagement | The average cost for each post engagement. Field Name: cost_per_post_engagementType: metric |
Cost per Page Like | The average cost for each page like. Field Name: cost_per_page_likeType: metric |
Cost per Post Comment | The average cost for each post comment. Field Name: cost_per_post_commentType: metric |
Cost per Post Reaction | The average cost for each post reaction. Field Name: cost_per_post_reactionType: metric |
Cost per Photo View | The average cost for each photo view. Field Name: cost_per_photo_viewType: metric |
Cost per Check-in | The average cost for each check-in. Field Name: cost_per_checkinType: metric |
Like | Number of likes on Instagram or Facebook posts Field Name: likeType: metric |
Ratios
CPC | Cost Per Click - The amount you pay for each click on your ads. Field Name: cpcType: metric |
CTR | Click Through Rate - The percentage of people who see your ad and then click on it. Field Name: ctrType: metric |
CTR (Link Click) | The percentage of times people saw your ad and performed an inline link click. Field Name: inline_link_click_ctrType: metric |
CPM | Cost per 1,000 Impressions - The amount you pay for a thousand impressions of your ad. Field Name: cpmType: metric |
CPM (Reach) | Cost per 1,000 People Reached - The amount you pay for a thousand people reached. Field Name: cppType: metric |
Cost per Inline Link Click | The average cost for each inline link click. Field Name: cost_per_inline_link_clickType: metric |
Cost per Unique Click | The average cost for each unique click (one click per unique person). Field Name: cost_per_unique_clickType: metric |
Cost per Unique Inline Link Click | The average cost for each unique inline link click (one inline link click per unique person). Field Name: cost_per_unique_inline_link_clickType: metric |
Cost per Outbound Click | The average cost for each outbound click (clicks that take people off Facebook-owned properties). Field Name: cost_per_outbound_clickType: metric |
Cost per Unique Outbound Click | The average cost for each unique outbound click (one outbound click per unique person). Field Name: cost_per_unique_outbound_clickType: metric |
Return on Ad Spend
Overall Purchase ROAS | Return on ad spend for all purchase conversion events across website, app, and onsite. Field Name: purchase_roasType: metric |
Website Purchase ROAS | Return on ad spend for website purchase conversion events. Field Name: website_purchase_roasType: metric |
Mobile App Purchase ROAS | Return on ad spend for mobile app purchase conversion events. Field Name: mobile_app_purchase_roasType: metric |
Ad Rankings
Quality Ranking | Indicates relative ad quality in comparison to other ads targeting the same audience. Field Name: quality_rankingType: metric |
Engagement Rate Ranking | Determines the ad’s likelihood to engage users in relation to competing ads. Field Name: engagement_rate_rankingType: metric |
Offline Metrics
Find Location Offline | Offline App Location Searches Field Name: find_location_offlineType: metric |
Subscribe Offline | Offline Subscriptions Field Name: subscribe_offlineType: metric |
Schedule Offline | Offline App Appointments Scheduled Field Name: schedule_offlineType: metric |
Start Trial Offline | Field Name: start_trial_offlineType: metric |
Submit Application Offline | Field Name: submit_application_offlineType: metric |
Recurring Subscription Payment Offline | Field Name: recurring_subscription_payment_offlineType: metric |
Cancel Subscription Offline | Field Name: cancel_subscription_offlineType: metric |
Contact Offline | Field Name: contact_offlineType: metric |
Customize Product Offline | Field Name: customize_product_offlineType: metric |
Total Metrics
Schedule Total | Appointments scheduled Field Name: schedule_totalType: metric |
Find Location Total | Number of times a user found your store’s location from your website. Field Name: find_location_totalType: metric |
Start Trial Total | Field Name: start_trial_totalType: metric |
Submit Application Total | Field Name: submit_application_totalType: metric |
Contact Total | Field Name: contact_totalType: metric |
Customize Product Total | Field Name: customize_product_totalType: metric |
Donate Total | Field Name: donate_totalType: metric |
Subscribe Total | Field Name: subscribe_totalType: metric |
Recurring Subscription Payment Total | Field Name: recurring_subscription_payment_totalType: metric |
Cancel Subscription Total | Field Name: cancel_subscription_totalType: metric |
Lead Total | All offsite leads plus all On-Facebook leads Field Name: leadType: metric |
Lead Gen Grouped Total | On-Facebook leads coming from Messenger and Instant Forms Field Name: leadgen_groupedType: metric |
Cost per Contact Total | The average cost for each contact across all channels. Field Name: cost_per_contact_totalType: metric |
Cost per Find Location Total | The average cost for each find location across all channels. Field Name: cost_per_find_location_totalType: metric |
Cost per Schedule Total | The average cost for each schedule across all channels. Field Name: cost_per_schedule_totalType: metric |
Cost per Submit Application Total | The average cost for each submit application across all channels. Field Name: cost_per_submit_application_totalType: metric |
Cost per Start Trial Total | The average cost for each start trial across all channels. Field Name: cost_per_start_trial_totalType: metric |
Cost per Subscribe Total | The average cost for each subscribe across all channels. Field Name: cost_per_subscribe_totalType: metric |
Cost per Donate Total | The average cost for each donate across all channels. Field Name: cost_per_donate_totalType: metric |
Cost per Customize Product Total | The average cost for each customize product across all channels. Field Name: cost_per_customize_product_totalType: metric |
Click to Call
Estimated Call Confirmation Clicks | Field Name: click_to_call_call_confirmType: metric |
Messenger Calls Placed | Field Name: click_to_call_native_call_placedType: metric |
20-second Messenger Calls | Field Name: click_to_call_native_20s_call_connectType: metric |
60-second Messenger Calls | Field Name: click_to_call_native_60s_call_connectType: metric |
Omni Channel
Omni App Install | The estimated number of people who installed the app across all channels. Field Name: omni_app_installType: metric |
Omni Purchase | The estimated number of people who completed at least one purchase across all channels. Field Name: omni_purchaseType: metric |
Omni Add to Cart | The estimated number of people who added items to cart across all channels. Field Name: omni_add_to_cartType: metric |
Omni Complete Registration | The estimated number of people who completed registration across all channels. Field Name: omni_complete_registrationType: metric |
Omni View Content | The estimated number of people who viewed content across all channels. Field Name: omni_view_contentType: metric |
Omni Search | The estimated number of people who performed searches across all channels. Field Name: omni_searchType: metric |
Omni Initiated Checkout | The estimated number of people who initiated checkout across all channels. Field Name: omni_initiated_checkoutType: metric |
Omni Achievement Unlocked | The estimated number of people who unlocked achievement across all channels. Field Name: omni_achievement_unlockedType: metric |
Omni Activate App | The estimated number of people who activated the app across all channels. Field Name: omni_activate_appType: metric |
Omni Level Achieved | The estimated number of people who completed level across all channels. Field Name: omni_level_achievedType: metric |
Omni Rate | The estimated number of people who submitted ratings across all channels. Field Name: omni_rateType: metric |
Omni Spend Credits | The estimated number of people who spent credits across all channels. Field Name: omni_spend_creditsType: metric |
Omni Tutorial Completion | The estimated number of people who completed tutorials across all channels. Field Name: omni_tutorial_completionType: metric |
Omni Custom | The estimated number of people who performed custom actions across all channels. Field Name: omni_customType: metric |
Cost per Omni Purchase | The average cost for each omni purchase. Field Name: cost_per_omni_purchaseType: metric |
Cost per Omni Add to Cart | The average cost for each omni add to cart. Field Name: cost_per_omni_add_to_cartType: metric |
Cost per Omni View Content | The average cost for each omni view content. Field Name: cost_per_omni_view_contentType: metric |
Cost per Omni Complete Registration | The average cost for each omni complete registration. Field Name: cost_per_omni_complete_registrationType: metric |
Cost per Omni Search | The average cost for each omni search. Field Name: cost_per_omni_searchType: metric |
Cost per Omni Initiate Checkout | The average cost for each omni initiate checkout. Field Name: cost_per_omni_initiated_checkoutType: metric |
Cost per Omni App Install | The average cost for each omni app install. Field Name: cost_per_omni_app_installType: metric |
Clicks
Unique Clicks | The number of unique people who clicked on your ads. This metric is estimated. Field Name: unique_clicksType: metric |
Unique Inline Link Clicks | The number of unique people who performed an inline link click. This metric is estimated. Field Name: unique_inline_link_clicksType: metric |
Outbound Clicks | The number of clicks on links that take people off Facebook-owned properties. Field Name: outbound_clicksType: metric |
Unique Outbound Clicks | The number of unique people who performed an outbound click. This metric is estimated. Field Name: unique_outbound_clicksType: metric |
Inline Post Engagement | The total number of actions that people take involving your ads (including likes, comments, shares, and more). Field Name: inline_post_engagementType: metric |
Other
Social Spend | The amount spent on ads shown with social information, such as when someone engages with your ad and this is shown to their friends. Field Name: social_spendType: metric |
Page Engagement | Field Name: page_engagementType: metric |
Check-in | Field Name: checkinType: metric |
Page Photo Views | Field Name: photo_viewType: metric |
Event Responses (RSVP) | Field Name: rsvpType: metric |
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