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Last updated: January 14, 2026
40 dimensions
82 metrics
This reference covers all available dimensions and metrics for Facebook Insights data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Looker Studio

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Dimensions

Dimensions are the attributes you can use to segment and group your Facebook Insights data.

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Page

Page ID
The unique identifier of the page

Field Name: pageId
Type: dimension
Page Name
The name of the page

Field Name: pageName
Type: dimension
Page Link
The URL link to the page

Field Name: pageLink
Type: dimension
Page Category
The category of the page

Field Name: pageCategory
Type: dimension
Page Description
The description of the page

Field Name: pageDescription
Type: dimension
Page About
The about section of the page

Field Name: pageAbout
Type: dimension
Page Phone
The phone number of the page

Field Name: pagePhone
Type: dimension
Page Website
The website URL of the page

Field Name: pageWebsite
Type: dimension
Page Hours
The business hours of the page

Field Name: pageHours
Type: dimension
Page City
The city where the page is located

Field Name: pageCity
Type: dimension
Page Country
The country where the page is located

Field Name: pageCountry
Type: dimension
Page Emails
The email addresses of the page

Field Name: pageEmails
Type: dimension
Page Picture
The profile picture URL of the page

Field Name: pagePicture
Type: dimension
Page Is Published
Whether the page is published

Field Name: pageIsPublished
Type: dimension

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Post

Post ID
The unique identifier of the post

Field Name: postId
Type: dimension
Post Message
The message content of the post

Field Name: postMessage
Type: dimension
Post Created Time
The time the post was created

Field Name: postCreatedTime
Type: dimension
Post Permalink URL
The permanent link URL to the post

Field Name: postPermalinkUrl
Type: dimension
Post Status Type
The type of status update (e.g. mobile_status_update, added_photos, added_video)

Field Name: postStatusType
Type: dimension
Post Author Name
The name of the user or page that created the post

Field Name: postFromName
Type: dimension
Post Author ID
The ID of the user or page that created the post

Field Name: postFromId
Type: dimension
Post Full Picture URL
The full-sized picture URL attached to the post

Field Name: postFullPicture
Type: dimension
Post Attachment Type
The type of attachment (e.g. photo, video, link)

Field Name: postAttachmentType
Type: dimension
Post Attachment URL
The URL of the attachment

Field Name: postAttachmentUrl
Type: dimension
Post Attachment Description
The description of the attachment

Field Name: postAttachmentDescription
Type: dimension
Post Is Published
Whether the post is published

Field Name: postIsPublished
Type: dimension
Post Is Hidden
Whether the post is hidden from timeline

Field Name: postIsHidden
Type: dimension
Post Is Expired
Whether the post has expired

Field Name: postIsExpired
Type: dimension

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Post Comment

Comment ID
The unique identifier of the comment

Field Name: postCommentId
Type: dimension
Comment Text
The comment text

Field Name: postCommentText
Type: dimension
Comment Author
Author of the comment

Field Name: postCommentAuthor
Type: dimension
Comment Date
Date of the comment

Field Name: postCommentDate
Type: dimension
Comment Time
Time of the comment

Field Name: postCommentTime
Type: dimension

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Lead

Lead ID
The unique identifier of the lead

Field Name: leadId
Type: dimension
Form ID
The ID of the lead form

Field Name: formId
Type: dimension
Form Name
The name of the lead form

Field Name: formName
Type: dimension
Lead Created Time
The time the lead was created

Field Name: leadCreatedTime
Type: dimension
Lead Ad ID
The ID of the ad that generated the lead

Field Name: leadAdId
Type: dimension
Lead Field Name
The field name from the lead form

Field Name: leadName
Type: dimension
Lead Field Value
The field value submitted in the lead form

Field Name: leadValue
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Facebook Insights campaigns.

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Page Reach

Total Reach
The number of people who have seen any content associated with your Page

Field Name: page_impressions_unique
Type: metric
Paid Reach
Number of people who saw a sponsored story or Ad about your Page

Field Name: page_impressions_paid_unique
Type: metric
Viral Reach
The number of people who saw your Page or one of its posts from a story published by a friend

Field Name: page_impressions_viral_unique
Type: metric
Non-Viral Reach
The number of people who had any content from your Page enter their screen without social information attached

Field Name: page_impressions_nonviral_unique
Type: metric
% of Reach from Paid
The number of times any content from your Page or about your Page entered a person’s screen through paid distribution such as an ad

Field Name: PaidReachPerc
Type: metric
% of Reach from Viral
The number of times any content from your Page or about your Page entered a person’s screen with social information attached

Field Name: ViralReachPerc
Type: metric
% of Reach from Non-Viral
The number of times any content from your Page entered a person’s screen

Field Name: NonViralReachPerc
Type: metric
% of Reach from Organic
Percentage of people who had your posts enter their screen through unpaid distribution

Field Name: PostOrganicReachPerc
Type: metric

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Page Posts

Total Impressions of Posts
The number of times your Page’s posts entered a person’s screen. Posts include statuses, photos, links, videos and more

Field Name: page_posts_impressions
Type: metric
Paid Impressions of Posts
The number of times your Page’s posts entered a person’s screen through paid distribution such as an ad

Field Name: page_posts_impressions_paid
Type: metric
Organic Impressions of Posts
The number of times your Page’s posts entered a person’s screen through organic distribution

Field Name: page_posts_impressions_organic
Type: metric
Viral Impressions of Posts
The number of times your Page’s posts entered a person’s screen with social information attached

Field Name: page_posts_impressions_viral
Type: metric
Non-Viral Impressions of Posts
The number of times your Page’s posts entered a person’s screen without social information attached

Field Name: page_posts_impressions_nonviral
Type: metric
Total Reach of Posts
The number of people who saw any of your Page posts

Field Name: page_posts_impressions_unique
Type: metric
Paid Reach of Posts
The number of people who saw your Page posts through paid distribution

Field Name: page_posts_impressions_paid_unique
Type: metric
Organic Reach of Posts
The number of people who saw your Page posts through organic distribution

Field Name: page_posts_impressions_organic_unique
Type: metric
Viral Reach of Posts
The number of people who saw your Page posts from stories published by friends

Field Name: page_posts_impressions_viral_unique
Type: metric
Non-Viral Reach of Posts
The number of people who saw your Page posts without social information attached

Field Name: page_posts_impressions_nonviral_unique
Type: metric
Organic Served Impressions of Posts (Unique)
The number of people who were served your Page’s posts in their Feed whether it was displayed or not

Field Name: page_posts_served_impressions_organic_unique
Type: metric

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Page Engagement

Page Post Engagements
The number of times people have engaged with your posts through likes, comments and shares and more

Field Name: page_post_engagements
Type: metric

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Page

Page Fan Count
The number of fans (likes) on the page

Field Name: pageFanCount
Type: metric

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Page Views

Page Visits
The number of times a Page’s profile has been viewed by logged in and logged out people

Field Name: page_views_total
Type: metric
Page Media Views
The number of times your content was played or displayed. Content includes videos, posts, stories and ads

Field Name: page_media_view
Type: metric
Page Media Views Paid
The number times paid distribution such as ads promoting your page was played or displayed

Field Name: page_media_view_paid
Type: metric
Page Media Views Organic
The number of times your organic content was played or displayed. Content includes videos, posts, stories

Field Name: page_media_view_organic
Type: metric
Page Media Views Followers
The number of times your content was played by or displayed to page followers

Field Name: page_media_view_followers
Type: metric
Page Media Views Non-Followers
The number of times your content was played by or displayed to non-followers

Field Name: page_media_view_non_followers
Type: metric

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Page Reactions

Page Reactions: Like
Daily total post “like” reactions of a page

Field Name: page_actions_post_reactions_like_total
Type: metric
Page Reactions: Love
Daily total post “love” reactions of a page

Field Name: page_actions_post_reactions_love_total
Type: metric
Page Reactions: Wow
Daily total post “wow” reactions of a page

Field Name: page_actions_post_reactions_wow_total
Type: metric
Page Reactions: Haha
Daily total post “haha” reactions of a page

Field Name: page_actions_post_reactions_haha_total
Type: metric
Page Reactions: Sorry
Daily total post “sorry” reactions of a page

Field Name: page_actions_post_reactions_sorry_total
Type: metric
Page Reactions: Anger
Daily total post “anger” reactions of a page

Field Name: page_actions_post_reactions_anger_total
Type: metric

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Page Video

Total Video Views
Total number of times page’s videos have been viewed for more than 3 seconds

Field Name: page_video_views
Type: metric
Unique Video Views
Total number of times page’s videos have been played for unique people for more than 3 seconds

Field Name: page_video_views_unique
Type: metric
Organic Video Views
Total number of times page’s videos have been viewed for more than 3 seconds by organic reach

Field Name: page_video_views_organic
Type: metric
Paid Video Views
Total number of times page’s promoted videos have been viewed for more than 3 seconds

Field Name: page_video_views_paid
Type: metric
Auto-Played Video Views
The number of times your videos automatically played for at least 3 seconds

Field Name: page_video_views_autoplayed
Type: metric
Clicked to Play Video Views
The number of times your videos played for at least 3 seconds after people clicked play

Field Name: page_video_views_click_to_play
Type: metric

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Page Video 30s

Total 30s Video Views
Total number of times page’s videos have been viewed for more than 30 seconds

Field Name: page_video_complete_views_30s
Type: metric
Unique 30s Video Views
The number of people who viewed your Page’s videos for at least 30 seconds

Field Name: page_video_complete_views_30s_unique
Type: metric
Organic 30s Video Views
The number of times your Page’s videos played for at least 30 seconds by organic reach

Field Name: page_video_complete_views_30s_organic
Type: metric
Paid 30s Video Views
The number of times your Page’s promoted videos played for at least 30 seconds

Field Name: page_video_complete_views_30s_paid
Type: metric
Auto-Played 30s Video Views
The number of times your Page’s automatically played videos played for at least 30 seconds

Field Name: page_video_complete_views_30s_autoplayed
Type: metric
Clicked to Play 30s Video Views
The number of times your Page’s videos played for at least 30 seconds after people clicked play

Field Name: page_video_complete_views_30s_click_to_play
Type: metric

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Messaging

New Conversations (Unique)
The number of messaging conversations on Facebook Messenger that began with people who had never messaged with your business before

Field Name: page_messages_new_conversations_unique
Type: metric
Blocked Conversations Count (Unique)
The number of conversations with the Page that have been blocked

Field Name: page_messages_blocked_conversations_unique
Type: metric
Reported Conversations Count (Unique)
The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content

Field Name: page_messages_reported_conversations_unique
Type: metric

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Post Reach

Post Reach (Unique)
The number of people who saw your post at least once. Post reach is different from impressions which may include multiple views by the same person

Field Name: post_impressions_unique
Type: metric
Post Reach (Page Likers [Fans] Only)
The number of people who are fans of your page and saw your post

Field Name: post_impressions_fan_unique
Type: metric
Post Organic Reach
Counts reach from the organic distribution of your Facebook content, including posts, stories and ads

Field Name: post_impressions_organic_unique
Type: metric

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Post Actions

Post Total Clicks
The number of times people clicked on anywhere in your posts without generating a story

Field Name: post_clicks
Type: metric
Post Link Clicks
The number of link clicks on the post from post_clicks_by_type

Field Name: postLinkClicks
Type: metric
Post Other Clicks
The number of other clicks on the post from post_clicks_by_type

Field Name: postOtherClicks
Type: metric
Post Photo Views
The number of photo views on the post from post_clicks_by_type

Field Name: postPhotoViews
Type: metric
Likes on Post
The number of likes on the post from post_activity_by_action_type

Field Name: postLikesOnPost
Type: metric
Comments on Post
The number of comments on the post from post_activity_by_action_type

Field Name: postCommentsOnPost
Type: metric
Shares on Post
The number of shares on the post from post_activity_by_action_type

Field Name: postSharesOnPost
Type: metric

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Post Reactions

Total Post Reactions
Total post reactions by type

Field Name: postReactionsTotal
Type: metric
Total Post Comments
Total comments on the post

Field Name: postCommentsTotal
Type: metric
Post Reactions: Like
Total “like” reactions of a post

Field Name: postReactionsLike
Type: metric
Post Reactions: Love
Total “love” reactions of a post

Field Name: postReactionsLove
Type: metric
Post Reactions: Wow
Total “wow” reactions of a post

Field Name: postReactionsWow
Type: metric
Post Reactions: Haha
Total “haha” reactions of a post

Field Name: postReactionsHaha
Type: metric
Post Reactions: Sad
Total “sad” reactions of a post

Field Name: postReactionsSad
Type: metric
Post Reactions: Angry
Total “angry” reactions of a post

Field Name: postReactionsAngry
Type: metric
Post Reactions: Thankful
Total “thankful” reactions of a post

Field Name: postReactionsThankful
Type: metric
Post Reactions: Pride
Total “pride” reactions of a post

Field Name: postReactionsPride
Type: metric
Post Reactions: Care
Total “care” reactions of a post

Field Name: postReactionsCare
Type: metric

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Post Video

Total Post Video Views
The number of times your video was viewed for 3 seconds or more

Field Name: post_video_views
Type: metric
Organic Post Video Views
The number of times your video was viewed for 3 seconds or more by organic reach

Field Name: post_video_views_organic
Type: metric
Paid Post Video Views
The number of times your promoted video was viewed for 3 seconds or more

Field Name: post_video_views_paid
Type: metric
Organic Complete Video Views
The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach

Field Name: post_video_complete_views_organic
Type: metric
Unique Organic Complete Video Views
The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach

Field Name: post_video_complete_views_organic_unique
Type: metric
Paid Complete Video Views
The number of times your promoted videos played from the beginning to 95%, or more, of its length

Field Name: post_video_complete_views_paid
Type: metric
Unique Paid Complete Video Views
The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length

Field Name: post_video_complete_views_paid_unique
Type: metric
Total Video Views with Sound On
Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first

Field Name: post_video_views_sound_on
Type: metric
Organic Video View Time (s)
The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos

Field Name: post_video_view_time_organic
Type: metric
Paid Video View Time (s)
The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they are shorter than 3 seconds

Field Name: post_video_view_time_paid
Type: metric
Total 60s Video Views
The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer

Field Name: post_video_views_60s_excludes_shorter
Type: metric
Total 15s Video Views
The number of times your videos played for at least 15 seconds, or for nearly their total length if they are shorter than 15 seconds

Field Name: post_video_views_15s
Type: metric

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Lead

Form Leads Count
The number of leads collected by the form

Field Name: formLeadsCount
Type: metric