Skip to main content
Last updated: March 2, 2026
41 dimensions
21 metrics
This reference covers all available dimensions and metrics for Facebook Public Data data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets

​
Dimensions

Dimensions are the attributes you can use to segment and group your Facebook Public Data data.

​
Page Info

Page Name
The name of the Facebook Page

Field Name: pageName
Type: dimension
Username
The username (handle) of the Facebook Page

Field Name: username
Type: dimension
Category
The category of the Facebook Page

Field Name: category
Type: dimension
Description
The description of the Facebook Page

Field Name: description
Type: dimension
About
The about section of the Facebook Page

Field Name: about
Type: dimension
Website
The website URL listed on the Facebook Page

Field Name: website
Type: dimension
Page Link
The Facebook Page URL

Field Name: link
Type: dimension
Page ID
The unique ID of the Facebook Page

Field Name: pageId
Type: dimension
Founded
The year the organization was founded

Field Name: founded
Type: dimension
Mission
The mission statement of the Facebook Page

Field Name: mission
Type: dimension
Company Overview
Company overview text from the Facebook Page

Field Name: companyOverview
Type: dimension
General Info
General information from the Facebook Page

Field Name: generalInfo
Type: dimension
Products
Products listed on the Facebook Page

Field Name: products
Type: dimension
Is Published
Whether the Facebook Page is published

Field Name: isPublished
Type: dimension
Is Verified
Whether the Facebook Page is verified

Field Name: isVerified
Type: dimension
Cover Photo URL
URL of the Facebook Page cover photo

Field Name: coverSource
Type: dimension

​
Location

City
City from the Facebook Page location

Field Name: locationCity
Type: dimension
Country
Country from the Facebook Page location

Field Name: locationCountry
Type: dimension
Latitude
Latitude from the Facebook Page location

Field Name: locationLatitude
Type: dimension
Longitude
Longitude from the Facebook Page location

Field Name: locationLongitude
Type: dimension
Street
Street address from the Facebook Page location

Field Name: locationStreet
Type: dimension
Zip Code
Zip code from the Facebook Page location

Field Name: locationZip
Type: dimension

​
Post

Post ID
Unique identifier for the post

Field Name: postId
Type: dimension
Status Type
The type of status update (e.g., shared_story, added_photos)

Field Name: statusType
Type: dimension
Permalink URL
Permanent URL link to the post

Field Name: permalinkUrl
Type: dimension
Full Picture URL
URL of the full-size image attached to the post

Field Name: fullPicture
Type: dimension
Message
The text content of the post

Field Name: message
Type: dimension
Story
Auto-generated story text (e.g., “Page shared a link”)

Field Name: story
Type: dimension
From Name
Name of the user or page that created the post

Field Name: fromName
Type: dimension
From ID
ID of the user or page that created the post

Field Name: fromId
Type: dimension
Created Time
Date and time the post was created

Field Name: createdTime
Type: dimension
Created Date
Date the post was created (without time)

Field Name: createdDate
Type: dimension
Updated Time
Date and time the post was last updated

Field Name: updatedTime
Type: dimension
Updated Date
Date the post was last updated (without time)

Field Name: updatedDate
Type: dimension
Place
Location tagged in the post

Field Name: place
Type: dimension

​
URL Engagement

URL
The URL being analyzed for Facebook engagement

Field Name: url
Type: dimension
OG Object ID
The Open Graph object ID for the URL

Field Name: ogObjectId
Type: dimension
OG Object Title
The Open Graph title for the URL

Field Name: ogObjectTitle
Type: dimension
OG Object Type
The Open Graph object type for the URL

Field Name: ogObjectType
Type: dimension
OG Object Description
The Open Graph description for the URL

Field Name: ogObjectDescription
Type: dimension
OG Object Updated Time
Last time the Open Graph object was updated

Field Name: ogObjectUpdatedTime
Type: dimension

​
Metrics

Metrics are the numerical values you can measure and analyze from your Facebook Public Data campaigns.

​
Page Info

Likes
Total number of people who have liked the Page

Field Name: fan_count
Type: metric
Page Followers
Total number of people following the Page

Field Name: followers_count
Type: metric
Talking About
Number of people talking about the Page

Field Name: talking_about_count
Type: metric

​
Post

Posts
Total number of posts in the selected date range

Field Name: posts
Type: metric
Post Likes
Number of likes on the post

Field Name: likes_count
Type: metric
Love Reactions
Number of Love reactions on the post

Field Name: reactions_love
Type: metric
Wow Reactions
Number of Wow reactions on the post

Field Name: reactions_wow
Type: metric
Haha Reactions
Number of Haha reactions on the post

Field Name: reactions_haha
Type: metric
Sad Reactions
Number of Sad reactions on the post

Field Name: reactions_sad
Type: metric
Angry Reactions
Number of Angry reactions on the post

Field Name: reactions_angry
Type: metric
Total Reactions
Total number of reactions on the post

Field Name: reactions_count
Type: metric
Comments
Number of comments on the post

Field Name: comments_count
Type: metric
Shares
Number of times the post was shared

Field Name: shares_count
Type: metric
Likes Per Post
Average number of likes per post

Field Name: likesPerPost
Type: metric
Reactions Per Post
Average number of reactions per post

Field Name: reactionsPerPost
Type: metric
Comments Per Post
Average number of comments per post

Field Name: commentsPerPost
Type: metric
Shares Per Post
Average number of shares per post

Field Name: sharesPerPost
Type: metric

​
URL Engagement

URL Comment Count
Number of comments on the URL shared on Facebook

Field Name: urlCommentCount
Type: metric
URL Share Count
Number of times the URL was shared on Facebook

Field Name: urlShareCount
Type: metric
URL Reaction Count
Number of reactions on the URL shared on Facebook

Field Name: urlReactionCount
Type: metric
URL Comment Plugin Count
Number of comments from the Facebook comment plugin on the URL

Field Name: urlCommentPluginCount
Type: metric