Last updated: July 12, 2026
41 dimensions
21 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Facebook Public Data data.Page
Page Name | The name of the Facebook Page Field Name: pageNameType: dimension |
Description | The description of the Facebook Page Field Name: descriptionType: dimension |
Page Link | The direct link to the Facebook Page Field Name: linkType: dimension |
Page Info
Username | The username (vanity URL) of the Facebook Page Field Name: usernameType: dimension |
Category | The category of the Facebook Page Field Name: categoryType: dimension |
About | The about section of the Facebook Page Field Name: aboutType: dimension |
Website | The website URL listed on the Facebook Page Field Name: websiteType: dimension |
Page ID | The unique identifier of the Facebook Page Field Name: pageIdType: dimension |
Founded | The year the business/organization was founded Field Name: foundedType: dimension |
Mission | The mission statement of the Facebook Page Field Name: missionType: dimension |
Company Overview | Company overview text from the Facebook Page Field Name: companyOverviewType: dimension |
General Info | General information about the Facebook Page Field Name: generalInfoType: dimension |
Products | Products listed on the Facebook Page Field Name: productsType: dimension |
Is Published | Whether the Facebook Page is published Field Name: isPublishedType: dimension |
Is Verified | Whether the Facebook Page is verified Field Name: isVerifiedType: dimension |
Cover Photo URL | URL of the cover photo on the Facebook Page Field Name: coverSourceType: dimension |
City | City from the location of the Facebook Page Field Name: locationCityType: dimension |
Country | Country from the location of the Facebook Page Field Name: locationCountryType: dimension |
Latitude | Latitude from the location of the Facebook Page Field Name: locationLatitudeType: dimension |
Longitude | Longitude from the location of the Facebook Page Field Name: locationLongitudeType: dimension |
Street | Street address from the location of the Facebook Page Field Name: locationStreetType: dimension |
Zip Code | Zip code from the location of the Facebook Page Field Name: locationZipType: dimension |
Post
Post ID | The unique identifier of the post Field Name: postIdType: dimension |
Status Type | The type of the post status (e.g., added_photos, shared_story) Field Name: statusTypeType: dimension |
Permalink URL | The permanent URL link to the post Field Name: permalinkUrlType: dimension |
Full Picture URL | URL of the full-size picture attached to the post Field Name: fullPictureType: dimension |
Message | The text message content of the post Field Name: messageType: dimension |
Story | The story text generated by Facebook for the post Field Name: storyType: dimension |
From Name | The name of the user or page that created the post Field Name: fromNameType: dimension |
From ID | The ID of the user or page that created the post Field Name: fromIdType: dimension |
Created Time | The date and time when the post was created Field Name: createdTimeType: dimension |
Created Date | The date when the post was created (without time) Field Name: createdDateType: dimension |
Updated Time | The date and time when the post was last updated Field Name: updatedTimeType: dimension |
Updated Date | The date when the post was last updated (without time) Field Name: updatedDateType: dimension |
Place | The place/location tagged in the post Field Name: placeType: dimension |
URL Engagement
URL | The URL being analyzed for engagement Field Name: urlType: dimension |
OG Object ID | The Open Graph object ID associated with the URL Field Name: ogObjectIdType: dimension |
OG Object Title | The Open Graph title of the URL Field Name: ogObjectTitleType: dimension |
OG Object Type | The Open Graph object type (e.g., article, website) Field Name: ogObjectTypeType: dimension |
OG Object Description | The Open Graph description of the URL Field Name: ogObjectDescriptionType: dimension |
OG Object Updated Time | When the Open Graph object was last updated Field Name: ogObjectUpdatedTimeType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Facebook Public Data campaigns.Page Info
Likes | The total number of people who have liked the Page Field Name: fan_countType: metric |
Page Followers | The total number of people who follow the Page Field Name: followers_countType: metric |
Talking About | The number of people talking about the Page (shares, likes, comments in the last 7 days) Field Name: talking_about_countType: metric |
Post
Posts | The total number of posts Field Name: postsType: metric |
Post Likes | The number of likes on the post Field Name: likes_countType: metric |
Love Reactions | The number of Love reactions on the post Field Name: reactions_loveType: metric |
Wow Reactions | The number of Wow reactions on the post Field Name: reactions_wowType: metric |
Haha Reactions | The number of Haha reactions on the post Field Name: reactions_hahaType: metric |
Sad Reactions | The number of Sad reactions on the post Field Name: reactions_sadType: metric |
Angry Reactions | The number of Angry reactions on the post Field Name: reactions_angryType: metric |
Total Reactions | The total number of all reactions on the post Field Name: reactions_countType: metric |
Comments | The number of comments on the post Field Name: comments_countType: metric |
Shares | The number of shares of the post Field Name: shares_countType: metric |
Post Averages
Likes Per Post | Average number of likes per post Field Name: likesPerPostType: metric |
Reactions Per Post | Average number of reactions per post Field Name: reactionsPerPostType: metric |
Comments Per Post | Average number of comments per post Field Name: commentsPerPostType: metric |
Shares Per Post | Average number of shares per post Field Name: sharesPerPostType: metric |
URL Engagement
URL Comment Count | The number of comments on the URL across Facebook Field Name: urlCommentCountType: metric |
URL Share Count | The number of times the URL has been shared on Facebook Field Name: urlShareCountType: metric |
URL Reaction Count | The number of reactions on the URL across Facebook Field Name: urlReactionCountType: metric |
URL Comment Plugin Count | The number of comments from the Facebook comment plugin on the URL Field Name: urlCommentPluginCountType: metric |
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