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Last updated: April 12, 2026
41 dimensions
21 metrics
This reference covers all available dimensions and metrics for Facebook Public Data data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets

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Dimensions

Dimensions are the attributes you can use to segment and group your Facebook Public Data data.

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Page

Page Name
The name of the Facebook Page

Field Name: pageName
Type: dimension
Description
The description of the Facebook Page

Field Name: description
Type: dimension
Page Link
The direct link to the Facebook Page

Field Name: link
Type: dimension

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Page Info

Username
The username (vanity URL) of the Facebook Page

Field Name: username
Type: dimension
Category
The category of the Facebook Page

Field Name: category
Type: dimension
About
The about section of the Facebook Page

Field Name: about
Type: dimension
Website
The website URL listed on the Facebook Page

Field Name: website
Type: dimension
Page ID
The unique identifier of the Facebook Page

Field Name: pageId
Type: dimension
Founded
The year the business/organization was founded

Field Name: founded
Type: dimension
Mission
The mission statement of the Facebook Page

Field Name: mission
Type: dimension
Company Overview
Company overview text from the Facebook Page

Field Name: companyOverview
Type: dimension
General Info
General information about the Facebook Page

Field Name: generalInfo
Type: dimension
Products
Products listed on the Facebook Page

Field Name: products
Type: dimension
Is Published
Whether the Facebook Page is published

Field Name: isPublished
Type: dimension
Is Verified
Whether the Facebook Page is verified

Field Name: isVerified
Type: dimension
Cover Photo URL
URL of the cover photo on the Facebook Page

Field Name: coverSource
Type: dimension
City
City from the location of the Facebook Page

Field Name: locationCity
Type: dimension
Country
Country from the location of the Facebook Page

Field Name: locationCountry
Type: dimension
Latitude
Latitude from the location of the Facebook Page

Field Name: locationLatitude
Type: dimension
Longitude
Longitude from the location of the Facebook Page

Field Name: locationLongitude
Type: dimension
Street
Street address from the location of the Facebook Page

Field Name: locationStreet
Type: dimension
Zip Code
Zip code from the location of the Facebook Page

Field Name: locationZip
Type: dimension

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Post

Post ID
The unique identifier of the post

Field Name: postId
Type: dimension
Status Type
The type of the post status (e.g., added_photos, shared_story)

Field Name: statusType
Type: dimension
Permalink URL
The permanent URL link to the post

Field Name: permalinkUrl
Type: dimension
Full Picture URL
URL of the full-size picture attached to the post

Field Name: fullPicture
Type: dimension
Message
The text message content of the post

Field Name: message
Type: dimension
Story
The story text generated by Facebook for the post

Field Name: story
Type: dimension
From Name
The name of the user or page that created the post

Field Name: fromName
Type: dimension
From ID
The ID of the user or page that created the post

Field Name: fromId
Type: dimension
Created Time
The date and time when the post was created

Field Name: createdTime
Type: dimension
Created Date
The date when the post was created (without time)

Field Name: createdDate
Type: dimension
Updated Time
The date and time when the post was last updated

Field Name: updatedTime
Type: dimension
Updated Date
The date when the post was last updated (without time)

Field Name: updatedDate
Type: dimension
Place
The place/location tagged in the post

Field Name: place
Type: dimension

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URL Engagement

URL
The URL being analyzed for engagement

Field Name: url
Type: dimension
OG Object ID
The Open Graph object ID associated with the URL

Field Name: ogObjectId
Type: dimension
OG Object Title
The Open Graph title of the URL

Field Name: ogObjectTitle
Type: dimension
OG Object Type
The Open Graph object type (e.g., article, website)

Field Name: ogObjectType
Type: dimension
OG Object Description
The Open Graph description of the URL

Field Name: ogObjectDescription
Type: dimension
OG Object Updated Time
When the Open Graph object was last updated

Field Name: ogObjectUpdatedTime
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Facebook Public Data campaigns.

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Page Info

Likes
The total number of people who have liked the Page

Field Name: fan_count
Type: metric
Page Followers
The total number of people who follow the Page

Field Name: followers_count
Type: metric
Talking About
The number of people talking about the Page (shares, likes, comments in the last 7 days)

Field Name: talking_about_count
Type: metric

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Post

Posts
The total number of posts

Field Name: posts
Type: metric
Post Likes
The number of likes on the post

Field Name: likes_count
Type: metric
Love Reactions
The number of Love reactions on the post

Field Name: reactions_love
Type: metric
Wow Reactions
The number of Wow reactions on the post

Field Name: reactions_wow
Type: metric
Haha Reactions
The number of Haha reactions on the post

Field Name: reactions_haha
Type: metric
Sad Reactions
The number of Sad reactions on the post

Field Name: reactions_sad
Type: metric
Angry Reactions
The number of Angry reactions on the post

Field Name: reactions_angry
Type: metric
Total Reactions
The total number of all reactions on the post

Field Name: reactions_count
Type: metric
Comments
The number of comments on the post

Field Name: comments_count
Type: metric
Shares
The number of shares of the post

Field Name: shares_count
Type: metric

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Post Averages

Likes Per Post
Average number of likes per post

Field Name: likesPerPost
Type: metric
Reactions Per Post
Average number of reactions per post

Field Name: reactionsPerPost
Type: metric
Comments Per Post
Average number of comments per post

Field Name: commentsPerPost
Type: metric
Shares Per Post
Average number of shares per post

Field Name: sharesPerPost
Type: metric

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URL Engagement

URL Comment Count
The number of comments on the URL across Facebook

Field Name: urlCommentCount
Type: metric
URL Share Count
The number of times the URL has been shared on Facebook

Field Name: urlShareCount
Type: metric
URL Reaction Count
The number of reactions on the URL across Facebook

Field Name: urlReactionCount
Type: metric
URL Comment Plugin Count
The number of comments from the Facebook comment plugin on the URL

Field Name: urlCommentPluginCount
Type: metric

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