Last updated: August 6, 2026
31 dimensions
56 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your TikTok Organic data.Profile
Username | Username of TikTok account Field Name: usernameType: dimension |
Display name | Display name for TikTok account Field Name: display_nameType: dimension |
Profile image URL | The URL link to profile image of the TikTok account Field Name: profile_image_urlType: dimension |
Bio description | Bio description of the TikTok account Field Name: bio_descriptionType: dimension |
Profile deep link | Deep link to the TikTok profile Field Name: profile_deep_linkType: dimension |
Is verified | Whether the TikTok account is verified Field Name: is_verifiedType: dimension |
Open ID | TikTok open ID for the account Field Name: open_idType: dimension |
Video
Video ID | Unique identifier for the video Field Name: video_idType: dimension |
Caption | The title/caption for the video Field Name: video_titleType: dimension |
Video description | The description for the video Field Name: video_descriptionType: dimension |
Create date | Date when the video was posted Field Name: create_dateType: dimension |
Create datetime | Date and time when the video was posted Field Name: create_datetimeType: dimension |
Thumbnail URL | Preview thumbnail URL for the video Field Name: thumbnail_urlType: dimension |
Share URL | A shareable URL for the video Field Name: share_urlType: dimension |
Embed URL | An embeddable URL for the video Field Name: embed_urlType: dimension |
Comments
Comment ID | Unique identifier for the comment. Comments are returned for videos posted within the selected date range. Field Name: comment_idType: dimension |
Comment Text | Text content of the comment. Comments are returned for videos posted within the selected date range. Field Name: comment_textType: dimension |
Comment Author Username | Username of the account that wrote the comment. Comments are returned for videos posted within the selected date range. Field Name: comment_usernameType: dimension |
Comment Author Display Name | Display name of the account that wrote the comment. Comments are returned for videos posted within the selected date range. Field Name: comment_display_nameType: dimension |
Comment Create Date | Date the comment was created. Comments are returned for videos posted within the selected date range. Field Name: comment_create_dateType: dimension |
Comment Create Datetime | Date and time the comment was created. Comments are returned for videos posted within the selected date range. Field Name: comment_create_datetimeType: dimension |
Comment Video ID | Identifier of the video the comment was posted on. Comments are returned for videos posted within the selected date range. Field Name: comment_video_idType: dimension |
Comment Status | Visibility status of the comment (PUBLIC or HIDDEN). Comments are returned for videos posted within the selected date range. Field Name: comment_statusType: dimension |
Comment Is Reply | Whether this comment is a reply to another comment. Comments are returned for videos posted within the selected date range. Field Name: comment_is_replyType: dimension |
Comment Is Pinned | Whether the video owner pinned this comment. Comments are returned for videos posted within the selected date range. Field Name: comment_is_pinnedType: dimension |
Comment Liked By Owner | Whether the video owner liked this comment. Comments are returned for videos posted within the selected date range. Field Name: comment_liked_by_ownerType: dimension |
Comment By Owner | Whether the comment was written by the video owner. Comments are returned for videos posted within the selected date range. Field Name: comment_by_ownerType: dimension |
Discovery
Keyword | A trending or related TikTok search keyword. Use the Country Code and Keyword filters to control the results. Field Name: discovery_keywordType: dimension |
Rank | Position of the keyword in the trending / related ranking (1 = most prominent). Field Name: discovery_rankType: dimension |
Country Code | Country the keywords are ranked for. Set it with a Country Code filter (defaults to US). Field Name: discovery_country_codeType: dimension |
Keyword Type | Whether the keyword is “trending” (top searches) or “related” (returned when you add a Keyword filter). Field Name: discovery_typeType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your TikTok Organic campaigns.Profile
Current followers | Current total number of accounts following this profile Field Name: follower_countType: metric |
Following count | Total number of accounts this profile is following Field Name: following_countType: metric |
Total likes received | Total number of likes received across all videos Field Name: total_likes_receivedType: metric |
Total video count | Total number of videos published by the account Field Name: total_video_countType: metric |
Video
Video views | The total number of times the video has been viewed Field Name: video_viewsType: metric |
Likes | The total number of likes the video has received Field Name: video_likesType: metric |
Comments | The total number of comments the video has received Field Name: video_commentsType: metric |
Shares | The total number of times the video has been shared Field Name: video_sharesType: metric |
Video duration (s) | Duration of the video, in seconds Field Name: video_duration_secType: metric |
Video duration (min) | Duration of the video, in minutes Field Name: video_duration_minType: metric |
Video Reach | Number of unique people who watched the video at least once. Requires a TikTok Business account. Field Name: video_reachType: metric |
Video Saves | Number of times the video was added to Favorites (saves). Requires a TikTok Business account. Field Name: video_savesType: metric |
Video Total Time Watched (sec) | Total time viewers spent watching the video, in seconds. Requires a TikTok Business account. Field Name: video_total_time_watchedType: metric |
Video Average Time Watched (sec) | Average time viewers spent watching the video, in seconds. Requires a TikTok Business account. Field Name: video_average_time_watchedType: metric |
Video Full Watch Rate | Percentage of viewers who watched the video to the end. Requires a TikTok Business account. Field Name: video_full_watch_rateType: metric |
Video New Followers | New followers gained from this video. Requires a TikTok Business account. Field Name: video_new_followersType: metric |
Video Profile Views | Profile views driven by this video. Requires a TikTok Business account. Field Name: video_profile_viewsType: metric |
Video Website Clicks | Website button clicks driven by this video. Requires a TikTok Business account. Field Name: video_website_clicksType: metric |
Video Email Clicks | Email button clicks driven by this video. Requires a TikTok Business account. Field Name: video_email_clicksType: metric |
Video Phone Number Clicks | Phone number button clicks driven by this video. Requires a TikTok Business account. Field Name: video_phone_clicksType: metric |
Video Address Clicks | Address button clicks driven by this video. Requires a TikTok Business account. Field Name: video_address_clicksType: metric |
Video App Download Clicks | App download button clicks driven by this video. Requires a TikTok Business account. Field Name: video_app_download_clicksType: metric |
Video Lead Submissions | Lead form submissions driven by this video. Requires a TikTok Business account. Field Name: video_lead_submissionsType: metric |
Media Type | Post type: VIDEO or PHOTO. Field Name: video_media_typeType: metric |
Is Ad (Spark) | Whether the post was boosted as a Spark Ad. Field Name: video_is_adType: metric |
Video Impression Sources | Traffic sources for the video as a percentage breakdown (e.g. “For You: 76%, Follow: 24%”). Requires a TikTok Business account. Field Name: video_impression_sourcesType: metric |
Video Audience Countries | Viewer country distribution as percentages (e.g. “US: 73%, CA: 5%”). Requires a TikTok Business account. Field Name: video_audience_countriesType: metric |
Video Audience Cities | Viewer city distribution as percentages. Requires a TikTok Business account. Field Name: video_audience_citiesType: metric |
Video Audience Genders | Viewer gender distribution as percentages (Female/Male/Other). Requires a TikTok Business account. Field Name: video_audience_gendersType: metric |
Video Audience Types | Viewer type distribution (new vs returning viewers, followers vs non-followers) as percentages. Requires a TikTok Business account. Field Name: video_audience_typesType: metric |
Video View Retention Curve | Retention curve: percentage of viewers still watching at each second (e.g. “0s:100%, 1s:82%”). Requires a TikTok Business account. Field Name: video_view_retentionType: metric |
Video Like Timeline | Like timeline: cumulative like percentage at each second of the video. Requires a TikTok Business account. Field Name: video_like_timelineType: metric |
Account Insights
Account Followers | Number of followers on the account for the day. Requires a TikTok Business account; only the last 60 days are available. Field Name: account_followers_countType: metric |
Account Profile Views | Number of profile views for the day. Requires a TikTok Business account; only the last 60 days are available. Field Name: account_profile_viewsType: metric |
Account Video Views | Total video views across the account for the day. Requires a TikTok Business account; only the last 60 days are available. Field Name: account_video_viewsType: metric |
Account Likes | Total likes across the account for the day. Requires a TikTok Business account; only the last 60 days are available. Field Name: account_likesType: metric |
Account Comments | Total comments across the account for the day. Requires a TikTok Business account; only the last 60 days are available. Field Name: account_commentsType: metric |
Account Shares | Total shares across the account for the day. Requires a TikTok Business account; only the last 60 days are available. Field Name: account_sharesType: metric |
Account Unique Video Views | Unique viewers of the account’s videos for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_unique_video_viewsType: metric |
Account New Followers | Followers gained for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_new_followersType: metric |
Account Lost Followers | Followers lost for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_lost_followersType: metric |
Account Net Follower Growth | Net follower growth for the day (gained minus lost). Requires a TikTok Business account; last 60 days only. Field Name: account_net_follower_growthType: metric |
Account Engaged Audience | Unique accounts that engaged for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_engaged_audienceType: metric |
Account Bio Link Clicks | Bio link clicks for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_bio_link_clicksType: metric |
Account Email Clicks | Email button clicks for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_email_clicksType: metric |
Account Phone Number Clicks | Phone number button clicks for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_phone_clicksType: metric |
Account Address Clicks | Address button clicks for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_address_clicksType: metric |
Account App Download Clicks | App download button clicks for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_app_download_clicksType: metric |
Account Lead Submissions | Lead form submissions for the day. Requires a TikTok Business account; last 60 days only. Field Name: account_lead_submissionsType: metric |
Audience Active Hours | Active hours of the audience as “HH:00=count” pairs (UTC). Requires a TikTok Business account. Field Name: account_audience_activityType: metric |
Audience Countries | Audience country distribution as percentages for the window. Requires a TikTok Business account. Field Name: audience_countriesType: metric |
Audience Cities | Audience city distribution as percentages for the window. Requires a TikTok Business account. Field Name: audience_citiesType: metric |
Audience Genders | Audience gender distribution as percentages for the window. Requires a TikTok Business account. Field Name: audience_gendersType: metric |
Audience Ages | Audience age distribution as percentages for the window. Requires a TikTok Business account. Field Name: audience_agesType: metric |
Comments
Comment Likes | Number of likes the comment has received. Comments are returned for videos posted within the selected date range. Field Name: comment_likesType: metric |
Comment Replies | Number of replies the comment has received. Comments are returned for videos posted within the selected date range. Field Name: comment_repliesType: metric |
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