Last updated: July 31, 2026
28 dimensions
32 metrics
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Instagram Insights data.Account
Account ID | Hover over complex dimensions and metrics to uncover detailed explanations đ Field Name: account_idType: dimension |
Username | The username of the Instagram account. Field Name: usernameType: dimension |
Website | The website link of the account. Field Name: websiteType: dimension |
Biography | The accountâs biography. Field Name: biographyType: dimension |
Account Metrics Breakdowns
Media Type | Break down results by the surface where viewers viewed or interacted with your accountâs media. Can be: AD, FEED, REELS, STORY. Field Name: account_media_product_typeType: dimension |
Follow Type | Break down results by followers or non-followers. Only compatible with metrics: Follows and Unfollows, Reach. Field Name: account_follow_typeType: dimension |
Account Demographics
Country | Canât be selected with other demographic dimensions. Combine with âAccount Demographicsâ metrics. Field Name: countryType: dimension |
City | Canât be selected with other demographic dimensions. Combine with âAccount Demographicsâ metrics. Field Name: cityType: dimension |
Age | Can be combined with Gender. Combine with âAccount Demographicsâ metrics. Field Name: ageType: dimension |
Gender | Can be combined with Age. Combine with âAccount Demographicsâ metrics. Field Name: genderType: dimension |
Media
Media ID | The unique identifier for this media item. You can use this ID to link organic and paid metrics from the Facebook Ads Integration. Field Name: media_idType: dimension |
Shortcode | Another unique identifier for the media item. You can find it the final part of the itemâs permalink. Field Name: shortcodeType: dimension |
Media Product Type | Wether the media item is a REELS item or FEED item. Feed items include: single image posts, carousel posts and video posts. Field Name: media_product_typeType: dimension |
Media Type | Wether the media contains a video, an image or multiple images. Field Name: media_typeType: dimension |
Permalink | The permanent link for the published media. It contains the shortcode which acts as another unique identifier. Field Name: permalinkType: dimension |
Caption | The media itemâs caption. Field Name: captionType: dimension |
Media Image | The image content of the media item. Field Name: media_imageType: dimension |
Thumbnail Image | The thumbnail image of the media item. Field Name: thumbnail_imageType: dimension |
Media URL | An URL to the media file of the publication. Field Name: media_urlType: dimension |
Thumbnail URL | The URL of the published image or a snapshot of the video. Field Name: thumbnail_urlType: dimension |
Date Published | The date where the media item was published. Field Name: timestampType: dimension |
Post Username | The username of the account that published the post. Useful when querying multiple accounts at once. Field Name: media_owner_usernameType: dimension |
Shared to Feed | Whether a Reel is also shown on the main profile feed. Only applies to Reels. Field Name: is_shared_to_feedType: dimension |
Comments Enabled | Whether commenting is enabled on the post. Field Name: is_comment_enabledType: dimension |
Comments
Comment | The text of each comment on your posts. Returns one row per comment, alongside any Media dimensions you select (Permalink, Caption, etc.). Cannot be combined with metrics or Account dimensions. Field Name: comment_textType: dimension |
Comment Date | The date and time the comment was posted. Field Name: comment_timestampType: dimension |
Comment ID | The unique identifier of the comment. Field Name: comment_idType: dimension |
Comment Hidden | Whether the comment is hidden/moderated (true or false). Field Name: comment_hiddenType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Instagram Insights campaigns.Comments
Comment Likes | The number of likes on each comment. Returns one row per comment alongside the comment dimensions (Comment, Comment Date). Field Name: comment_like_countType: metric |
Account Lifetime
Followers | Total number of followers at the time the query is being executed. Thereâs no way of going to the past and checking the amount of followers. Field Name: followers_countType: metric |
Media Count | Total number of media items published at the time the query is being executed. Field Name: media_countType: metric |
Follows | Total number of followed accounts at the time the query is being executed. Field Name: follows_countType: metric |
Account Metrics (All Time)
Account Likes | The number of likes on your posts, reels, and videos. Compatible with Media Type breakdown. Field Name: account_likesType: metric |
Account Shares | Compatible with Media Type breakdown. Field Name: account_sharesType: metric |
Account Saves | Compatible with Media Type breakdown. Field Name: account_savesType: metric |
Account Comments | Compatible with Media Type breakdown. Field Name: account_commentsType: metric |
Account Total Interactions | The total number of interactions of posts, stories, reels, videos and live videos, including organic and paid. Field Name: account_total_interactionsType: metric |
Account Profile Views | Total number of users who have viewed the your profile Field Name: profile_viewsType: metric |
Account Website Clicks | The number of times that the link to your website was tapped. Field Name: website_clicksType: metric |
Account Views | The number of times your content was played or displayed. Content includes reels, posts, stories. Field Name: account_viewsType: metric |
Account Metrics (Daily)
Account Reach | The number of unique accounts that have seen your content, at least once, including in ads. These metrics support both âAll Timeâ and âDailyâ Field Name: account_reachType: metric |
Account Impressions (Deprecated) | The number of times your posts, stories, reels, videos and live videos were on screen, including in ads. (Replaced by âAccount Viewsâ which is not compatible with daily breakdown) Field Name: account_impressionsType: metric |
Account Demographics
Follower Demographics Count | Only valid with âAccount Demographicsâ dimensions. Counts the number of followers for each demographic dimension. Field Name: follower_demographicsType: metric |
Reached Audience Demographics Count | Only valid with âAccount Demographicsâ dimensions. Counts the number of reached followers for each demographic dimension. Field Name: reached_audience_demographicsType: metric |
Engaged Audience Demographics Count | Only valid with âAccount Demographicsâ dimensions. Counts the number of reached and engaged followers for each demographic dimension. Field Name: engaged_audience_demographicsType: metric |
Account Follow Type
Account Follows And Unfollows | Only compatible with âFollow Typeâ dimension. Field Name: account_follows_and_unfollowsType: metric |
Media
Likes | Total amount of organic likes for the media. By media we mean: Reels, Image post, Video post or Carousel Post. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: likesType: metric |
Comments | Total amount of organic comments for the media. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: commentsType: metric |
Saved | Total number of unique accounts that have saved the media object organically. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: savedType: metric |
Impressions (Deprecated) | Total number of times the media item has been seen organically. This is a lifetime metric, i.e. it is not affected by the selected timeframe. (Replaced by the âViewsâ metric) Field Name: impressionsType: metric |
Reach | Unique users that saw your publications organically. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: reachType: metric |
Total Interactions | Total engagement on the post: likes + comments + saves + shares. Available for all post types including Reels. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: total_interactionsType: metric |
Follows From Post | New accounts that followed you from this post. Only available for feed posts (image, video, carousel) â returns 0 for Reels. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: followsType: metric |
Profile Visits From Post | Profile visits driven by this post. Only available for feed posts (image, video, carousel) â returns 0 for Reels. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: profile_visitsType: metric |
Profile Activity From Post | Actions taken on your profile (e.g. taps on contact/CTA buttons) driven by this post. Only available for feed posts (image, video, carousel) â returns 0 for Reels. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: profile_activityType: metric |
Views | The number of times your content was played or displayed. Content includes reels, posts, stories. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: viewsType: metric |
Reels
Reel Plays (Deprecated) | The number of times that your video starts to play after an impression has already been counted. This is defined as organic video sessions with 1 ms or more of playback and excludes replays. This is a lifetime metric, i.e. it is not affected by the selected timeframe. (Replaced by the âViewsâ metric) Field Name: playsType: metric |
Reels Average Watch Time | The average amount of time spent playing the reel. This is calculated by the watch time divided by the number of plays. (in seconds) This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: ig_reels_avg_watch_timeType: metric |
Reels Total View Time | The total amount of time the reel was played, including any time spent replaying the reel. (in seconds) This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: ig_reels_video_view_total_timeType: metric |
Reels & Images
Shares | The number of organic shares of your reel or image post. This metric is not available for videos and carousels. This is a lifetime metric, i.e. it is not affected by the selected timeframe. Field Name: sharesType: metric |
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