ChatGPT Ads Metrics & Dimensions

Last updated: October 12, 2026

14 dimensions

10 metrics

This reference covers all available dimensions and metrics for ChatGPT Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Claude

BigQuery

Dimensions

Dimensions are the attributes you can use to segment and group your ChatGPT Ads data.

Account


Account ID	ChatGPT Ads ad account ID (adacct_…) Field Name: `account_id` Type: dimension
Account Name	ChatGPT Ads ad account name Field Name: `account_name` Type: dimension

Campaign


Campaign ID	Unique identifier of the campaign (cmpn_…) Field Name: `campaign_id` Type: dimension
Campaign Name	Name of the campaign Field Name: `campaign_name` Type: dimension
Campaign Status	Campaign status (active, paused, …) Field Name: `campaign_status` Type: dimension

Ad Group


Ad Group ID	Unique identifier of the ad group (adgrp_…) Field Name: `ad_group_id` Type: dimension
Ad Group Name	Name of the ad group Field Name: `ad_group_name` Type: dimension
Ad Group Status	Ad group status (active, paused, …) Field Name: `ad_group_status` Type: dimension


Ad ID	Unique identifier of the ad (ad_…) Field Name: `ad_id` Type: dimension
Ad Name	Name of the ad Field Name: `ad_name` Type: dimension
Ad Status	Ad status (active, paused, …) Field Name: `ad_status` Type: dimension

Breakdowns


Country	ISO country code where the ad was delivered (e.g. US, ES). Only one breakdown (Country, Device or Platform) per query; not available with Sales & Attribution metrics Field Name: `country_name` Type: dimension
Device	Device type that served the ad (desktop, mobile). Only one breakdown (Country, Device or Platform) per query; not available with Sales & Attribution metrics Field Name: `device_type` Type: dimension
Platform	ChatGPT surface that served the ad: ios_app, android_app, desktop_web, ios_web, android_web, web (historical). Only one breakdown per query; does not report Conversions or Sales & Attribution metrics Field Name: `platform` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your ChatGPT Ads campaigns.

Performance


Impressions	Number of ad impressions recorded Field Name: `impressions` Type: metric
Clicks	Number of ad clicks recorded Field Name: `clicks` Type: metric
Spend	Amount spent, in the ad account’s currency. Spend finalizes later than impressions and clicks, so the most recent days may still be updating Field Name: `spend` Type: metric
CTR	Click-through rate: clicks divided by impressions (0.04 = 4%) Field Name: `ctr` Type: metric
CPC	Average cost per click, using finalized spend Field Name: `cpc` Type: metric
CPM	Cost per thousand impressions, using finalized spend Field Name: `cpm` Type: metric

Conversions


Conversions	Campaign goal conversions attributed to clicks (30-day window) plus views (1-day window). Not available with the Platform breakdown Field Name: `conversions` Type: metric

Sales & Attribution


CPA	Cost per action: spend divided by conversions. Not available with Country, Device or Platform breakdowns Field Name: `cpa` Type: metric
Attributed Sales	Value of attributed purchase (order_created) events in the ad account’s currency. Not available with Country, Device or Platform breakdowns Field Name: `attributed_sales` Type: metric
ROAS	Return on ad spend: attributed purchase value divided by spend (4 = four units of sales per unit spent). Not available with Country, Device or Platform breakdowns Field Name: `roas` Type: metric

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Overview

Advertising

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ChatGPT Ads Metrics & Dimensions

Dimensions

Account

Campaign

Ad Group

Ad

Breakdowns

Metrics

Performance

Conversions

Sales & Attribution

Fields Catalog

Google Ads Fields

Meta Ads Fields

TikTok Ads Fields

​Dimensions

​Account

​Campaign

​Ad Group

​Ad

​Breakdowns

​Metrics

​Performance

​Conversions

​Sales & Attribution

​Related

Fields Catalog

Google Ads Fields

Meta Ads Fields

TikTok Ads Fields

Dimensions

Account

Campaign

Ad Group

Ad

Breakdowns

Metrics

Performance

Conversions

Sales & Attribution

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