Last updated: August 7, 2026
38 dimensions
58 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Criteo Ads data.Most Used
Advertiser ID | Numeric Criteo advertiser identifier. Field Name: advertiserIdType: dimension |
Advertiser Name | Display name of the Criteo advertiser account. Field Name: advertiserNameType: dimension |
Campaign ID | Numeric Criteo campaign identifier. Field Name: campaignIdType: dimension |
Campaign Name | Display name of the campaign. Field Name: campaignNameType: dimension |
Ad Set ID | Numeric Criteo ad set identifier. Field Name: adsetIdType: dimension |
Ad Set Name | Display name of the ad set. Field Name: adsetNameType: dimension |
Ad ID | Numeric Criteo ad identifier. Field Name: adIdType: dimension |
Ad Name | Display name of the ad. Field Name: adNameType: dimension |
Attribution
Device | Device the impression/click was served on (Desktop, Mobile, Tablet, Other). Field Name: deviceType: dimension |
OS | Operating system (Android, iOS, Windows, macOS, Other). Field Name: osType: dimension |
Channel | Overarching channel (Display, Social, Retail Media, etc.). See Ad Channel for finer detail. Field Name: channelType: dimension |
Ad Channel | Fine-grained channel — e.g. WebDisplay, InAppDisplay, Facebook, Instagram, Pinterest. Field Name: adChannelType: dimension |
Social Platform | Social platform the impression was served on (Facebook, Instagram, Pinterest). Field Name: socialPlatformType: dimension |
Marketing Objective | High-level marketing objective (Consideration, Conversion, etc.). Field Name: marketingObjectiveType: dimension |
Goal | Specific optimization goal configured on the campaign. Field Name: goalType: dimension |
Product Feed
Category ID | Criteo product-catalog category identifier. Field Name: categoryIdType: dimension |
Category Name | Human-readable name of the product-catalog category. Field Name: categoryNameType: dimension |
Coupon ID | Numeric identifier for the coupon (creative overlay). Field Name: couponIdType: dimension |
Coupon Name | Human-readable coupon name. Field Name: couponNameType: dimension |
Ad Set Settings
Ad Set Status | Ad set status (Active, Inactive, Deleted). Field Name: adsetStatusType: dimension |
Ad Set Delivery Status | Current delivery state (Delivering, NotDelivering, DraftUnknown). Field Name: adsetDeliveryStatusType: dimension |
Ad Set Start Date | Configured start date of the ad set. Field Name: adsetStartDateType: dimension |
Ad Set End Date | Configured end date of the ad set (empty if open-ended). Field Name: adsetEndDateType: dimension |
Ad Set Objective | The optimization objective configured on the ad set. Field Name: adsetObjectiveType: dimension |
Ad Set Media Type | Media type (Display, Video, etc.). Field Name: adsetMediaTypeType: dimension |
Currency | ISO currency code the advertiser account is billed in. Field Name: accountCurrencyType: dimension |
Ad Set Bid Type | Bidding strategy configured on the ad set (Manual, TargetCPO, TargetROAS, etc.). Field Name: adsetBidStrategyType: dimension |
Budget Strategy | Budget cap type (Capped or Uncapped). Field Name: budgetStrategyType: dimension |
Budget Renewal | How often the budget resets (Daily, Weekly, Monthly, Lifetime). Field Name: budgetRenewalType: dimension |
Budget Delivery Smoothing | Smoothing mode (AsFastAsPossible, Smooth) controlling pacing across the day/period. Field Name: budgetDeliverySmoothingType: dimension |
Budget Delivery Week | Delivery-week configuration for weekly budgets. Field Name: budgetDeliveryWeekType: dimension |
Targeted Environments | Environments (Web, InApp) the ad set is configured to serve on. Field Name: targetedEnvironmentsType: dimension |
Targeted Devices | Devices (Desktop, Mobile, Tablet, Other) targeted by the ad set. Field Name: targetedDevicesType: dimension |
Targeted Operating Systems | Operating systems (Android, iOS, Windows, macOS) targeted by the ad set. Field Name: targetedOperatingSystemsType: dimension |
Targeted Countries | ISO country codes targeted by the ad set (semicolon-separated). Field Name: targetedCountriesType: dimension |
Targeted Subdivisions | Sub-national regions (states, provinces) targeted by the ad set. Field Name: targetedSubdivisionsType: dimension |
Targeted Zip Codes | Zip / postal codes targeted by the ad set. Field Name: targetedZipCodesType: dimension |
Frequency Cap Period | Frequency-cap period (Daily, Weekly, Monthly, Lifetime, Advanced). “Advanced” custom rules return -1 for Maximum Impressions. Field Name: frequencyCapPeriodType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Criteo Ads campaigns.Volume
Impressions | Total impressions (Criteo “Displays”) delivered. Field Name: impressionsType: metric |
Clicks | Total clicks recorded on Criteo ads. Field Name: clicksType: metric |
Exposed Users | Unique users that saw at least one impression. Field Name: exposedUsersType: metric |
Audience | Total addressable audience size for the ad set. Field Name: audienceType: metric |
Reach | Share of the audience that saw at least one impression (0–100 %). Field Name: reachType: metric |
Frequency | Average number of impressions per exposed user. Field Name: frequencyType: metric |
Potential Displays | Number of display opportunities Criteo could have won. Field Name: potentialDisplaysType: metric |
Overall Competition Win | Share of display auctions Criteo won across all channels (0–100 %). Field Name: overallCompetitionWinType: metric |
Cost & Efficiency
Cost | Total advertiser cost in the advertiser’s own currency. Field Name: costType: metric |
CPC | Cost per click (Cost / Clicks). Field Name: cpcType: metric |
eCPC | Effective cost per click as computed by Criteo. Field Name: ecpcType: metric |
eCPM | Effective cost per 1,000 impressions. Field Name: ecpmType: metric |
CTR | Click-through rate (Clicks / Impressions) as a percentage. Field Name: ctrType: metric |
Cost of Sale (COS) | Cost / Revenue as a percentage. Field Name: costOfSaleType: metric |
Cost per Order (CPO) | Cost / Sales. Field Name: costPerOrderType: metric |
Advertiser Value | Custom advertiser value reported through Criteo’s value optimization. Field Name: advertiserValueType: metric |
Cost of Advertiser Value | Cost / Advertiser Value. Field Name: costOfAdvertiserValueType: metric |
Conversion
Sales | Total sales attributed under the advertiser’s configured attribution rules. Field Name: salesType: metric |
Revenue | Total revenue attributed under the advertiser’s configured attribution rules. Field Name: revenueType: metric |
ROAS | Return on ad spend (Revenue / Cost). Field Name: roasType: metric |
Conversion Rate | Sales / Clicks as a percentage. Field Name: conversionRateType: metric |
Average Cart | Revenue / Sales. Field Name: averageCartType: metric |
Visit Quality
Visits | Total site visits driven by Criteo clicks. Field Name: visitsType: metric |
Qualified Visits | Visits that met Criteo’s “qualified” criteria (multi-page, non-bounce). Field Name: qualifiedVisitsType: metric |
Cost per Visit | Cost / Visits. Field Name: costPerVisitType: metric |
Cost per Qualified Visit | Cost / Qualified Visits. Field Name: costPerQualifiedVisitType: metric |
Bounce Rate | Share of visits that bounced (0–100 %). Field Name: bounceRateType: metric |
Viewability
Viewable Displays | Impressions counted as viewable per MRC standards. Field Name: viewableDisplaysType: metric |
Non-Viewable Displays | Impressions counted as non-viewable per MRC standards. Field Name: nonViewableDisplaysType: metric |
Untrackable Displays | Impressions where viewability could not be measured. Field Name: untrackableDisplaysType: metric |
Invalid Displays | Impressions filtered out as invalid traffic. Field Name: invalidDisplaysType: metric |
Invalid Clicks | Clicks filtered out as invalid traffic. Field Name: invalidClicksType: metric |
App
App Installs | Post-click app installs attributed to Criteo. Field Name: appInstallsType: metric |
Cost per Install | Cost / App Installs. Field Name: costPerInstallType: metric |
Install Rate | App Installs / Clicks as a percentage. Field Name: installRateType: metric |
Post-Install Sales | Sales attributed to post-install actions in the app. Field Name: postInstallSalesType: metric |
Post-Install Order Value | Revenue from post-install actions in the app. Field Name: postInstallOrderValueType: metric |
Post-Install Conversion Rate | Post-Install Sales / App Installs as a percentage. Field Name: postInstallConversionRateType: metric |
Post-Install Cost of Sale | Cost / Post-Install Order Value as a percentage. Field Name: postInstallCostOfSaleType: metric |
Post-Install Cost per Order | Cost / Post-Install Sales. Field Name: postInstallCostPerOrderType: metric |
Post-Install ROAS | Post-Install Order Value / Cost. Field Name: postInstallRoasType: metric |
Omnichannel
Omnichannel Sales | Sales blended across online + offline touchpoints. Field Name: omnichannelSalesType: metric |
Omnichannel Revenue | Revenue blended across online + offline touchpoints. Field Name: omnichannelRevenueType: metric |
Omnichannel ROAS | Omnichannel Revenue / Cost. Field Name: omnichannelRoasType: metric |
Video
Video Started | Video plays that started. Field Name: videoStartedType: metric |
Video First Quartile | Videos watched to at least 25 %. Field Name: videoFirstQuartileType: metric |
Video Midpoint | Videos watched to at least 50 %. Field Name: videoMidpointType: metric |
Video Third Quartile | Videos watched to at least 75 %. Field Name: videoThirdQuartileType: metric |
Video Completed | Videos watched to completion. Field Name: videoCompletedType: metric |
Video AVOC | Audible & Visible on Completion — plays that were fully audible and viewable at completion. Field Name: videoAvocType: metric |
Video Start Rate | Video Started / Impressions as a percentage. Field Name: videoStartRateType: metric |
Video Completion Rate | Video Completed / Video Started as a percentage. Field Name: videoCompletionRateType: metric |
Video Average View Rate | Average watched share across all video starts (0–100 %). Field Name: videoAverageViewRateType: metric |
Video CPV | Cost per video view (Cost / Video Started). Field Name: videoCpvType: metric |
Video CPCV | Cost per completed video view (Cost / Video Completed). Field Name: videoCpcvType: metric |
Ad Set Settings
Ad Set Bid Value | Configured bid value for the ad set (in advertiser currency). Field Name: adsetBidValueType: metric |
Budget Amount | Configured budget amount (in advertiser currency). Field Name: budgetAmountType: metric |
Maximum Impressions | Frequency cap value. Returns -1 when Frequency Cap Period is “Advanced” (custom multi-rule cap). Field Name: maximumImpressionsType: metric |
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