Last updated: July 31, 2026
73 dimensions
51 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Mercado Libre Organic data.Account
Account ID | Mercado Libre seller ID. Field Name: accountIdType: dimension |
Account Name | Mercado Libre seller display name / nickname. Field Name: accountNameType: dimension |
Reputation
Country | Seller country (AR, BR, MX, etc.). Field Name: countryIdType: dimension |
Site | Mercado Libre site identifier (e.g., MLA for Argentina, MLB for Brazil, MLM for Mexico). Field Name: siteIdType: dimension |
Seller Experience | Seller experience level: NEWBIE, INTERMEDIATE, or ADVANCED. Field Name: sellerExperienceType: dimension |
Reputation Level | Seller reputation level (1_red, 2_orange, 3_yellow, 4_light_green, 5_green). Field Name: reputationLevelType: dimension |
Power Seller Status | MercadoLíder/Líder status: silver, gold, platinum, or null. Field Name: powerSellerStatusType: dimension |
Registration Date | Date the seller account was created. Field Name: registrationDateType: dimension |
User Type | Account type: brand, normal, etc. Field Name: userTypeType: dimension |
User Tags | Comma-separated tags describing the seller (e.g., business, eshop, large_seller). Field Name: userTagsType: dimension |
Seller Profile URL | Public URL of the seller profile on Mercado Libre. Field Name: sellerProfileUrlType: dimension |
Credit Level | Mercado Libre credit level identifier. Field Name: creditLevelIdType: dimension |
Credit Rank | Credit rank: newbie, regular, top, etc. Field Name: creditRankType: dimension |
Mercado Envíos Status | Whether the seller accepts Mercado Envíos shipping (accepted, not_accepted). Field Name: mercadoEnviosStatusType: dimension |
Mercado Pago Account Type | Mercado Pago account type: personal, business. Field Name: mercadopagoAccountTypeType: dimension |
Site Status | Account status on the site: active, inactive, etc. Field Name: siteStatusType: dimension |
Items
Item ID | Mercado Libre listing ID (e.g., MLA1234567890). Field Name: itemIdType: dimension |
Item Title | Title of the listing. Field Name: itemTitleType: dimension |
Item Subtitle | Optional subtitle of the listing. Field Name: itemSubtitleType: dimension |
Item Category | Mercado Libre category identifier (e.g., MLA417376). Field Name: itemCategoryIdType: dimension |
Item Domain | Item domain identifier (e.g., MLA-SPORT_BRAS). Field Name: itemDomainIdType: dimension |
Official Store ID | Official store ID if the listing belongs to one. Field Name: itemOfficialStoreIdType: dimension |
Catalog Product ID | Mercado Libre catalog product identifier if catalog-listed. Field Name: itemCatalogProductIdType: dimension |
Item Condition | Item condition: new, used, refurbished. Field Name: itemConditionType: dimension |
Item Status | Listing status: active, paused, closed. Field Name: itemStatusType: dimension |
Item Sub-status | Sub-status (e.g., out_of_stock, under_review). Field Name: itemSubStatusType: dimension |
Item Listing Type | Listing type: gold_special, gold_pro, etc. Field Name: itemListingTypeIdType: dimension |
Buying Mode | Buying mode: buy_it_now, auction, classified. Field Name: itemBuyingModeType: dimension |
Item Currency | Currency the listing is priced in (e.g., ARS, BRL, MXN). Field Name: itemCurrencyIdType: dimension |
Item URL | Public URL of the listing on Mercado Libre. Field Name: itemPermalinkType: dimension |
Item Thumbnail | URL of the listing thumbnail image. Field Name: itemThumbnailType: dimension |
Item Date Created | Date the listing was created. Field Name: itemDateCreatedType: dimension |
Item Last Updated | Date the listing was last updated. Field Name: itemLastUpdatedType: dimension |
Item Start Time | Date the listing started. Field Name: itemStartTimeType: dimension |
Item Stop Time | Date the listing is scheduled to stop. Field Name: itemStopTimeType: dimension |
Shipping Mode | Shipping mode (e.g., me2, custom). Field Name: itemShippingModeType: dimension |
Shipping Logistic Type | Shipping logistic type (e.g., xd_drop_off, fulfillment). Field Name: itemShippingLogisticTypeType: dimension |
Item Tags | Comma-separated listing tags (e.g., good_quality_thumbnail, cart_eligible). Field Name: itemTagsType: dimension |
Item Warranty | Warranty terms declared by the seller. Field Name: itemWarrantyType: dimension |
Parent Item ID | Parent item ID if this listing is a variation child. Field Name: itemParentItemIdType: dimension |
Orders
Order ID | Mercado Libre order identifier. Field Name: orderIdType: dimension |
Pack ID | Pack identifier (groups multiple orders sharing the same buyer + shipment). Field Name: packIdType: dimension |
Order Status | Order status: paid, confirmed, cancelled, etc. Field Name: orderStatusType: dimension |
Order Date Created | Date the order was created. Field Name: orderDateCreatedType: dimension |
Order Date Closed | Date the order was closed (payment captured). Field Name: orderDateClosedType: dimension |
Order Last Updated | Date the order was last updated. Field Name: orderLastUpdatedType: dimension |
Order Expiration Date | Date the order expires if unpaid. Field Name: orderExpirationDateType: dimension |
Order Currency | Currency used for the order. Field Name: orderCurrencyIdType: dimension |
Order Tags | Comma-separated order tags (e.g., d2c, pack_order, paid, delivered). Field Name: orderTagsType: dimension |
Buyer ID | Mercado Libre buyer identifier. Field Name: orderBuyerIdType: dimension |
Pickup ID | Pickup identifier when shipping mode uses store pickup. Field Name: orderPickupIdType: dimension |
Shipping ID | Shipment identifier (can be joined with Mercado Envíos shipping data). Field Name: orderShippingIdType: dimension |
Order Comment | Optional buyer comment attached to the order. Field Name: orderCommentType: dimension |
Feedback — Purchase Rating | Buyer-given feedback rating on the purchase (positive/neutral/negative). Field Name: orderFeedbackPurchaseRatingType: dimension |
Feedback — Sale Rating | Seller-given feedback rating on the sale. Field Name: orderFeedbackSaleRatingType: dimension |
Coupon ID | Mercado Libre coupon ID applied to the order, if any. Field Name: orderCouponIdType: dimension |
Payment Method | First payment’s method identifier (e.g., account_money, visa). Field Name: orderPaymentMethodIdType: dimension |
Payment Type | First payment’s type (e.g., account_money, credit_card, ticket). Field Name: orderPaymentTypeType: dimension |
Payment Status | First payment’s status (approved, pending, rejected). Field Name: orderPaymentStatusType: dimension |
Payment Date Approved | Date the payment was approved. Field Name: orderPaymentDateApprovedType: dimension |
First Item Title | Title of the first item in the order. Field Name: orderFirstItemTitleType: dimension |
First Item Category | Category identifier of the first item in the order. Field Name: orderFirstItemCategoryIdType: dimension |
Questions
Question ID | Mercado Libre question identifier. Field Name: questionIdType: dimension |
Question Item ID | Listing the question was asked about. Field Name: questionItemIdType: dimension |
Question Status | Question status: ANSWERED, UNANSWERED, BANNED, DELETED, CLOSED_UNANSWERED. Field Name: questionStatusType: dimension |
Question Text | The buyer-written question. Field Name: questionTextType: dimension |
Question Date Created | Date the question was created. Field Name: questionDateCreatedType: dimension |
Question Answer Text | The seller-written answer text. Field Name: questionAnswerTextType: dimension |
Question Answer Date | Date the answer was posted. Field Name: questionAnswerDateType: dimension |
Question From User ID | ID of the buyer who asked the question. Field Name: questionFromUserIdType: dimension |
Question Answer Status | Answer status: ACTIVE, BANNED, DELETED, DISABLED. Field Name: questionAnswerStatusType: dimension |
Question Tags | Comma-separated tags on the question. Field Name: questionTagsType: dimension |
Question Deleted From Listing | 1 if the question is hidden from the listing page, 0 otherwise. Field Name: questionDeletedFromListingType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Mercado Libre Organic campaigns.Questions
Question Answered | 1 if the question has been answered, 0 otherwise. Sum across rows for count of answered questions. Field Name: questionAnsweredType: metric |
Reputation
User Points | Seller reputation points. Field Name: userPointsType: metric |
Total Transactions | Total historic transactions (canceled + completed). Field Name: totalTransactionsType: metric |
Completed Transactions | Historic completed transactions count. Field Name: completedTransactionsType: metric |
Canceled Transactions | Historic canceled transactions count. Field Name: canceledTransactionsType: metric |
Positive Ratings | Historic positive ratings received. Field Name: positiveRatingsType: metric |
Neutral Ratings | Historic neutral ratings received. Field Name: neutralRatingsType: metric |
Negative Ratings | Historic negative ratings received. Field Name: negativeRatingsType: metric |
Sales Completed (Last 365d) | Completed sales in the rolling last 365 days. Field Name: salesCompletedLast365DaysType: metric |
Claims Rate | Share of orders with buyer claims (last 60 days). Field Name: claimsRateType: metric |
Claims Value | Count of orders with claims (last 60 days). Field Name: claimsValueType: metric |
Delayed Handling Time Rate | Share of orders with delayed handling (last 60 days). Field Name: delayedHandlingTimeRateType: metric |
Delayed Handling Time Value | Count of orders with delayed handling (last 60 days). Field Name: delayedHandlingTimeValueType: metric |
Cancellations Rate | Share of orders cancelled by the seller (last 60 days). Field Name: cancellationsRateType: metric |
Cancellations Value | Count of seller-cancelled orders (last 60 days). Field Name: cancellationsValueType: metric |
Confirmed Email | 1 if the seller email is confirmed, 0 otherwise. Field Name: confirmedEmailType: metric |
Items
Item Health | Mercado Libre listing health score (0-1). Indicates how well-completed the listing is. Field Name: itemHealthType: metric |
Item Price | Current listing price. Field Name: itemPriceType: metric |
Item Base Price | Base price before any discounts applied. Field Name: itemBasePriceType: metric |
Item Original Price | Original listing price before promotional discounts. Field Name: itemOriginalPriceType: metric |
Available Quantity | Current stock available for the listing. Field Name: itemAvailableQuantityType: metric |
Sold Quantity | Lifetime units sold for the listing. Field Name: itemSoldQuantityType: metric |
Initial Quantity | Initial stock of the listing when first published. Field Name: itemInitialQuantityType: metric |
Catalog Listing | 1 if the listing is part of a Mercado Libre catalog, 0 otherwise. Field Name: itemCatalogListingType: metric |
Accepts Mercado Pago | 1 if the listing accepts Mercado Pago, 0 otherwise. Field Name: itemAcceptsMercadoPagoType: metric |
Free Shipping | 1 if the listing offers free shipping, 0 otherwise. Field Name: itemFreeShippingType: metric |
Automatic Relist | 1 if the listing is configured to auto-relist, 0 otherwise. Field Name: itemAutomaticRelistType: metric |
Item Picture Count | Number of pictures attached to the listing. Field Name: itemPictureCountType: metric |
Item Variation Count | Number of variations (e.g., size/color combinations) on the listing. Field Name: itemVariationCountType: metric |
Item Visits | Lifetime visits to the listing (last ~150 days, ML API limit). Field Name: itemVisitsType: metric |
Reviews
Reviews Total | Total reviews submitted for the listing. Field Name: reviewsTotalType: metric |
Reviews Rating Average | Average rating across all reviews (0-5). Field Name: reviewsRatingAverageType: metric |
Reviews With Comment | Number of reviews that include a written comment. Field Name: reviewsWithCommentType: metric |
Reviews — 5 Stars | Count of 5-star reviews. Field Name: reviewsFiveStarsType: metric |
Reviews — 4 Stars | Count of 4-star reviews. Field Name: reviewsFourStarsType: metric |
Reviews — 3 Stars | Count of 3-star reviews. Field Name: reviewsThreeStarsType: metric |
Reviews — 2 Stars | Count of 2-star reviews. Field Name: reviewsTwoStarsType: metric |
Reviews — 1 Star | Count of 1-star reviews. Field Name: reviewsOneStarType: metric |
Orders
Order Total Amount | Total monetary value of the order. Field Name: orderTotalAmountType: metric |
Order Paid Amount | Amount actually paid by the buyer. Field Name: orderPaidAmountType: metric |
Order Shipping Cost | Shipping cost reported on the first payment. Field Name: orderShippingCostType: metric |
Order Items Count | Number of distinct items in the order. Field Name: orderItemsCountType: metric |
Order Total Quantity | Sum of unit quantities across all items in the order. Field Name: orderTotalQuantityType: metric |
Coupon Amount | Coupon discount amount applied to the order. Field Name: orderCouponAmountType: metric |
Payment Installments | Number of installments on the first payment. Field Name: orderPaymentInstallmentsType: metric |
Payment Marketplace Fee | Mercado Pago marketplace fee on the first payment. Field Name: orderPaymentMarketplaceFeeType: metric |
Payment Taxes Amount | Taxes amount reported on the first payment. Field Name: orderPaymentTaxesAmountType: metric |
First Item Unit Price | Unit price of the first item in the order. Field Name: orderFirstItemUnitPriceType: metric |
First Item Sale Fee | Mercado Libre commission charged on the first item. Field Name: orderFirstItemSaleFeeType: metric |
Order Total Sale Fee | Total Mercado Libre commission charged across all items in the order. Field Name: orderTotalSaleFeeType: metric |
Seller Visits
Seller Total Visits | Total visits to the seller’s storefront in the selected date range. Mercado Libre only returns the aggregate value, so this metric requires the ‘All’ time aggregation. Field Name: sellerTotalVisitsType: metric |
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