Shopify Metrics & Dimensions

Last updated: December 18, 2025

260 dimensions

138 metrics

This reference covers all available dimensions and metrics for Shopify data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Looker Studio

Dimensions

Dimensions are the attributes you can use to segment and group your Shopify data.

Store


Store ID	A globally-unique ID for the shop. Field Name: `storeId` Type: dimension
Store Domain	The domain name of the shop. Field Name: `storeDomain` Type: dimension
Store Name	The name of the shop. Field Name: `storeName` Type: dimension
Store Address 1	The first line of the address. Typically the street address or PO Box number. Field Name: `storeAddress1` Type: dimension
Store Address 2	The second line of the address. Typically the number of the apartment, suite, or unit. Field Name: `storeAddress2` Type: dimension
Store Checkout API Supported	Specifies whether the shop supports checkouts via Checkout API. Field Name: `storeCheckoutApiSupported` Type: dimension
Store City	The name of the city, district, village, or town. Field Name: `storeCity` Type: dimension
Store Country	The shop’s country. Field Name: `storeCountry` Type: dimension
Store Country Code	The two-letter code for the country of the address. Field Name: `storeCountryCode` Type: dimension
Store Created At	The date and time when the shop was created. Field Name: `storeCreatedAt` Type: dimension
Store Contact Email	The public-facing contact email address for the shop. Customers will use this email to communicate with the shop owner. Field Name: `storeContactEmail` Type: dimension
Store Currency Code	The three-letter code for the shop’s default currency. Field Name: `storeCurrencyCode` Type: dimension
Store Enabled Presentment Currencies	The presentment currencies enabled for the shop. Field Name: `storeEnabledPresentmentCurrencies` Type: dimension
Store Email	The shop owner’s email address. Shopify will use this email address to communicate with the shop owner. Field Name: `storeEmail` Type: dimension
Store IANA Timezone	The shop’s time zone as defined by the IANA Field Name: `storeIanaTimezone` Type: dimension
Store Latitude	The latitude coordinate of the address. Field Name: `storeLatitude` Type: dimension
Store Longitude	The longitude coordinate of the address. Field Name: `storeLongitude` Type: dimension
Store Money Format	A string representing the way currency is formatted when the currency isn’t specified. Field Name: `storeMoneyFormat` Type: dimension
Store Money With Currency Format	How currencies are displayed on your store. Field Name: `storeMoneyWithCurrencyFormat` Type: dimension
Store Myshopify Domain	The shop’s .myshopify.com domain. Field Name: `storeMyshopifyDomain` Type: dimension
Store Password Enabled	Whether the password protection page is enabled on the shop’s online store. Field Name: `storePasswordEnabled` Type: dimension
Store Phone	A phone number associated with the address. Field Name: `storePhone` Type: dimension
Store Shop Locales	The shop’s primary locale. Field Name: `storeShopLocales` Type: dimension
Store Province	The region of the address, such as the province, state, or district. Field Name: `storeProvince` Type: dimension
Store Province Code	The two- or three-letter code for the shop’s province or state. Field Name: `storeProvinceCode` Type: dimension
Store Setup Required	Whether the shop has any outstanding setup steps. Field Name: `storeSetupRequired` Type: dimension
Store Shop Owner	The name of the shop owner. Field Name: `storeShopOwner` Type: dimension
Store Taxes Included	Whether applicable taxes are included in product prices. Field Name: `storeTaxesIncluded` Type: dimension
Store Tax Shipping	Whether taxes are charged for shipping. Field Name: `storeTaxShipping` Type: dimension
Store Timezone	The name of the timezone the shop is in. Field Name: `storeTimezoneAbbreviation` Type: dimension
Store Transactional SMS Disabled	Whether transactional SMS sent by Shopify are disabled on the shop’s online store. Field Name: `storeTransactionalSmsDisabled` Type: dimension
Store Updated At	The date and time when the shop was last updated. Field Name: `storeUpdatedAt` Type: dimension
Store Weight Unit	The default unit of weight measurement for the shop. Field Name: `storeWeightUnit` Type: dimension
Store Zip	The shop’s zip or postal code. Field Name: `storeZip` Type: dimension

Order


Order ID	A globally-unique ID Field Name: `orderId` Type: dimension
Order Name	The unique identifier for the order that appears on the order page in the Shopify admin and the Order status page. For example, ‘#1001’, ‘EN1001’, or ‘1001-A’. This value isn’t unique across multiple stores Field Name: `orderName` Type: dimension
Order Note	The contents of the note associated with the order Field Name: `orderNote` Type: dimension
Order Tags	A comma separated list of tags associated with the order. Updating tags overwrites any existing tags that were previously added to the order Field Name: `orderTags` Type: dimension
Order Created At	Date and time when the order was created in Shopify. This field is used to filter Orders based on the timeframe selected in your request. Field Name: `orderCreatedAt` Type: dimension
Order Closed At	The date and time when the order was closed. Returns null if the order isn’t closed. Field Name: `orderClosedAt` Type: dimension
Order Cancelled At	The date and time when the order was canceled. Returns null if the order wasn’t canceled. Field Name: `orderCancelledAt` Type: dimension
Order Currency Code	The shop currency when the order was placed Field Name: `orderCurrencyCode` Type: dimension
Order Email	The email address associated with the customer Field Name: `orderEmail` Type: dimension
Order Fully Paid	Whether the order has been paid in full Field Name: `orderFullyPaid` Type: dimension
Order Discount Codes	The discount codes used for the order. Field Name: `orderDiscountCodes` Type: dimension
Order Fulfillment Status	Field Name: `orderFulfillmentStatus` Type: dimension
Order Payment Status	The display financial status of the order. Field Name: `orderDisplayFinancialStatus` Type: dimension
Order Fulfillment Date	Field Name: `orderFulfillmentDate` Type: dimension
Order Phone	The phone number associated with the customer Field Name: `orderPhone` Type: dimension
Order Closed	Whether the order is closed Field Name: `orderClosed` Type: dimension
Order Cancel Reason	The reason provided when the order was canceled. Returns null if the order wasn’t canceled Field Name: `orderCancelReason` Type: dimension
Order PO Number	The purchase order number associated with the order. Used for B2B orders. Field Name: `orderPoNumber` Type: dimension
Order Source Identifier	A unique identifier for the order that comes from an external source (e.g., from a third-party checkout). Field Name: `orderSourceIdentifier` Type: dimension
Order Confirmation Number	The confirmation number displayed to the customer after completing checkout. Starts with a letter. Field Name: `orderConfirmationNumber` Type: dimension
Order Processed At	The date and time when the order was processed. This can differ from created_at for draft orders or pre-orders. Field Name: `orderProcessedAt` Type: dimension
Order Source Name	The source of the order, such as “web”, “shopify_draft_order”, “pos”, or a third-party app name. Field Name: `orderSourceName` Type: dimension
Order Is Test	Whether the order is a test order. Test orders are created using the Shopify Bogus Gateway. Field Name: `orderTest` Type: dimension
Order Risk Level	The fraud risk level of the order: HIGH, MEDIUM, LOW, NONE, or PENDING. Field Name: `orderRiskLevel` Type: dimension
Order Fraud Protection Level	The fraud protection level for the order: FULLY_PROTECTED, PARTIALLY_PROTECTED, NOT_PROTECTED, or PENDING. Field Name: `orderFraudProtectionLevel` Type: dimension
Order Payment Gateway	The name of the payment gateway used to process the order (e.g., “shopify_payments”, “paypal”). Field Name: `orderPaymentGateway` Type: dimension
Order Location ID	The ID of the retail location where the order was placed (for POS orders). Returns empty for online orders. Field Name: `orderLocationId` Type: dimension
Order Location Name	The name of the retail location where the order was placed (for POS orders). Returns empty for online orders. Field Name: `orderLocationName` Type: dimension
Order Client IP	The IP address of the API client that created the order Field Name: `orderClientIp` Type: dimension
Order Presentment Money Currency	The presentment money currency for the order Field Name: `orderTotalPriceSetPresentmentMoneyCurrency` Type: dimension
Order Updated At	The date and time when the order was modified last. Field Name: `orderUpdatedAt` Type: dimension
Order Discount Code	The discount code used for the order. Field Name: `orderDiscountCode` Type: dimension
Order Sales Channel	Name of the channel that this sub-channel belongs to. Identifies the parent sales channel. Field Name: `orderSalesChannelName` Type: dimension
Order Sales Sub Channel	Name of the sub-channel (e.g., “Online Store”, “Instagram Shopping”, “TikTok Live”). More specific than the parent channel. Field Name: `orderSubChannelName` Type: dimension
Order Sales Channel Handle	Unique string identifier used as a public identifier for the channel definition. Field Name: `orderChannelHandle` Type: dimension
Order Sales Channel Is Marketplace	Whether this channel definition represents a marketplace (true/false). Marketplaces are third-party platforms like Amazon, eBay, etc. Field Name: `orderChannelIsMarketplace` Type: dimension
Order Shipping Address 1	The shipping address line 1 of the customer Field Name: `orderShippingAddress1` Type: dimension
Order Shipping Address 2	The shipping address line 2 of the customer Field Name: `orderShippingAddress2` Type: dimension
Order Shipping Country	The shipping address country of the customer Field Name: `orderShippingCountry` Type: dimension
Order Shipping City	The shipping address city of the customer Field Name: `orderShippingCity` Type: dimension
Order Shipping Post Code	The shipping address postal code of the customer Field Name: `orderShippingPostCode` Type: dimension
Order Shipping Phone	The shipping address phone number of the customer Field Name: `orderShippingPhone` Type: dimension
Order Shipping Company	The shipping address company name of the customer Field Name: `orderShippingCompany` Type: dimension
Order Shipping Method	The title of the shipping method selected for the order (e.g., “Standard Shipping”, “Express Delivery”). Field Name: `orderShippingLineTitle` Type: dimension
Order Shipping Method Code	A unique identifier code for the shipping rate selected for the order. Field Name: `orderShippingLineCode` Type: dimension
Order Billing Address 1	The billing address line 1 of the customer Field Name: `orderBillingAddress1` Type: dimension
Order Billing Address 2	The billing address line 2 of the customer Field Name: `orderBillingAddress2` Type: dimension
Order Billing Country	The billing address country Field Name: `orderBillingCountry` Type: dimension
Order Billing City	The billing address city Field Name: `orderBillingCity` Type: dimension
Order Billing Phone	The billing address phone number Field Name: `orderBillingPhone` Type: dimension

Order Customer


Order Customer ID	A globally-unique ID for the customer. Field Name: `orderCustomerId` Type: dimension
Order Customer Name	The full name of the customer Field Name: `orderCustomerName` Type: dimension
Order Customer Email	The customer’s email address. Field Name: `orderCustomerEmail` Type: dimension
Order Customer Phone	The customer’s phone number. Field Name: `orderCustomerPhone` Type: dimension
Order Customer Image Url	The image url associated with the customer Field Name: `orderCustomerImage` Type: dimension
Order Customer Locale	The customer’s locale Field Name: `orderCustomerLocale` Type: dimension
Order Customer Note	A note about the customer. Field Name: `orderCustomerNote` Type: dimension
Order Customer Predicted Spend Tier	The predicted spend tier of a customer with a shop.HIGH:The customer’s spending is predicted to be in the top spending range for the shop in the following year. LOW: The customer’s spending is predicted to be zero, or in the lowest spending range for the shop in the following year. MEDIUM : The customer’s spending is predicted to be in the normal spending range for the shop in the following year. Field Name: `orderCustomerPredictedSpendTier` Type: dimension
Order Customer Tags	A comma separated list of tags that have been added to the customer. Field Name: `orderCustomerTags` Type: dimension
Order Customer Unsubscribe URL	The URL to unsubscribe the customer from the mailing list. Field Name: `orderCustomerUnsubscribeUrl` Type: dimension
Order Customer Tax Exempt	Whether the customer is exempt from being charged taxes on their orders. Field Name: `orderCustomerTaxExempt` Type: dimension
Order Customer Created At	Date and time when the customer was created in Shopify. Field Name: `orderCustomerCreatedAt` Type: dimension
Order Customer Country	Country of the customer Field Name: `orderCustomerCountry` Type: dimension
Order Customer City	City of the customer Field Name: `orderCustomerCity` Type: dimension
Order Customer Country Code	Country Code of the customer Field Name: `orderCustomerCountryCode` Type: dimension
Order Customer Is Returning	True if the customer has placed more than one order. Field Name: `orderCustomerIsReturning` Type: dimension

Traffic Source First Visit


Customer Journey First Visit Source	Identifies a search engine, a newsletter name, or other source Field Name: `customerJourneyFirstVisitSource` Type: dimension
Customer Journey First Visit Page URL	URL of the first page the customer landed on for their first session Field Name: `customerJourneyFirstVisitLandingPageUrl` Type: dimension
Customer Journey First Visit Occurred At	The date and time when the customer’s first session occurred in the shop. Field Name: `customerJourneyFirstVisitOccurredAt` Type: dimension
First Visit UTM Source	The UTM source parameter from the first visit Field Name: `firstVisitUTMSource` Type: dimension
First Visit UTM Medium	The UTM medium parameter from the first visit Field Name: `firstVisitUTMMedium` Type: dimension
First Visit UTM Campaign	The UTM campaign parameter from the first visit Field Name: `firstVisitUTMCampaign` Type: dimension
First Visit UTM Term	The UTM term parameter from the first visit Field Name: `firstVisitUTMTerm` Type: dimension
First Visit UTM Content	The UTM content parameter from the first visit Field Name: `firstVisitUTMContent` Type: dimension

Traffic Source Last Visit


Customer Journey Last Visit Occurred At	The date and time when the customer’s last session occurred before making the order. Field Name: `customerJourneyLastVisitOccurredAt` Type: dimension
Customer Journey Last Visit Source	Source from which the customer last visited the store before making the order Field Name: `customerJourneyLastVisitSource` Type: dimension
Customer Journey Last Visit Page URL	URL of the first page the customer landed on for their last session before making the order Field Name: `customerJourneyLastVisitLandingPageUrl` Type: dimension
Last Visit UTM Source	The UTM source parameter from the last visit Field Name: `lastVisitUTMSource` Type: dimension
Last Visit UTM Medium	The UTM medium parameter from the last visit Field Name: `lastVisitUTMMedium` Type: dimension
Last Visit UTM Campaign	The UTM campain parameter from the last visit Field Name: `lastVisitUTMCampaign` Type: dimension
Last Visit UTM Term	The UTM term parameter from the last visit Field Name: `lastVisitUTMTerm` Type: dimension
Last Visit UTM Content	The UTM content parameter from the last visit Field Name: `lastVisitUTMContent` Type: dimension

Line Item


Line Item ID	A globally-unique ID of the Line Item. Field Name: `lineItemId` Type: dimension
Line Item Product ID	A globally-unique ID of the Product. Field Name: `lineItemProductId` Type: dimension
Line Item Type	The product type that merchants define Field Name: `lineItemProductType` Type: dimension
Line Item SKU	The variant SKU number. Field Name: `lineItemSku` Type: dimension
Line Item Is Gift Card	Whether the product is a gift card Field Name: `lineItemProductIsGiftCard` Type: dimension
Line Item Title	The title of the product at time of order creation Field Name: `lineItemTitle` Type: dimension
Line Item Image	Image of the Line Item at the time of order creation. Field Name: `lineItemImage` Type: dimension
Line Item Vendor	The name of the vendor who made the variant Field Name: `lineItemVendor` Type: dimension
Line Item Description	The description of the product, with HTML tags removed Field Name: `lineItemProductDescription` Type: dimension
Line Item Restockable	Whether the Line Item can be restocked Field Name: `lineItemRestockable` Type: dimension
Line Item Product Title	The name for the product that displays to customers Field Name: `lineItemProductTitle` Type: dimension
Line Item Requires Shipping	Whether physical shipping is required for the variant Field Name: `lineItemRequiresShipping` Type: dimension
Line Item Taxable	Whether the variant is taxable Field Name: `lineItemTaxable` Type: dimension
Line Item Collections	Names of the collections associated with the product Field Name: `lineItemProductCollectionsTitle` Type: dimension
Line Item Tags	A comma-separated list of searchable keywords that are associated with the product. Field Name: `lineItemProductTags` Type: dimension
Line Item Handle	A unique, human-readable string of the product’s title Field Name: `lineItemProductHandle` Type: dimension
Line Item Online Store URL	The product’s URL on the online store Field Name: `lineItemProductOnlineStoreUrl` Type: dimension
Line Item Online Store Preview URL	The preview URL for the online store Field Name: `lineItemProductOnlineStorePreviewUrl` Type: dimension
Line Item Status	The product status, which controls visibility across all sales channels Field Name: `lineItemProductStatus` Type: dimension
Line Item Has Only Default Variant	Whether the product has only a single variant with the default option and value Field Name: `lineItemProductHasOnlyDefaultVariant` Type: dimension
Line Item Has Out Of Stock Variants	Whether the product has variants that are out of stock Field Name: `lineItemProductHasOutOfStockVariants` Type: dimension
Line Item Requires Selling Plan	Whether the product can only be purchased with a selling plan Field Name: `lineItemProductRequiresSellingPlan` Type: dimension
Line Item Presentment Currency	The presentment currency code of the Line Item. Field Name: `lineItemOriginalUnitPriceSetPresentmentMoneyCurrency` Type: dimension
Line Item Created At	The date and time when the product was created. Field Name: `lineItemProductCreatedAt` Type: dimension

Line Item Variant


Line Item Variant ID	A globally-unique ID of the variant Field Name: `lineItemVariantId` Type: dimension
Line Item Variant SKU	A case-sensitive identifier for the product variant in the shop Field Name: `lineItemVariantSku` Type: dimension
Line Item Variant Name	Display name of the variant, based on product’s title + variant’s title Field Name: `lineItemVariantDisplayName` Type: dimension
Line Item Variant Title	The title of the variant at time of order creation Field Name: `lineItemVariantTitle` Type: dimension
Line Item Variant Image	The featured image for the variant Field Name: `lineItemVariantImage` Type: dimension
Line Item Variant Barcode	The value of the barcode associated with the product variant Field Name: `lineItemVariantBarcode` Type: dimension
Line Item Variant Available For Sale	Whether the product variant is available for sale Field Name: `lineItemVariantAvailableForSale` Type: dimension
Line Item Variant Policy	Whether customers are allowed to place an order for the product variant when it’s out of stock Field Name: `lineItemVariantInventoryPolicy` Type: dimension
Line Item Variant Legacy Resource ID	The ID of the corresponding resource in the REST Admin API Field Name: `lineItemVariantLegacyResourceId` Type: dimension
Line Item Variant Position	The order of the product variant in the list of product variants Field Name: `lineItemVariantPosition` Type: dimension
Line Item Variant Requires Components	Whether a product variant requires components Field Name: `lineItemVariantRequiresComponents` Type: dimension
Line Item Variant Sellable Online Quantity	The total sellable quantity of the variant for online channels Field Name: `lineItemVariantSellableOnlineQuantity` Type: dimension
Line Item Variant Taxable	Whether a tax is charged when the product variant is sold Field Name: `lineItemVariantTaxable` Type: dimension
Line Item Variant Tax Code	The tax code for the product variant Field Name: `lineItemVariantTaxCode` Type: dimension
Line Item Variant Updated At	The date and time when the product variant was last modified Field Name: `lineItemVariantUpdatedAt` Type: dimension
Line Item Variant Created At	The date and time when the variant was created Field Name: `lineItemVariantCreatedAt` Type: dimension

Product


Product ID	A globally-unique ID. Field Name: `productId` Type: dimension
Product Variant SKU	The SKU (Stock Keeping Unit) of the product variant Field Name: `productVariantSku` Type: dimension
Product Variant ID	The unique identifier of the product variant Field Name: `productVariantId` Type: dimension
Product Title	The name for the product that displays to customers Field Name: `productTitle` Type: dimension
Product Variant Title	The title of the product variant Field Name: `productVariantTitle` Type: dimension
Product Tags	A comma-separated list of searchable keywords that are associated with the product. Field Name: `productTags` Type: dimension
Product Description	A single-line description of the product, with HTML tags removed Field Name: `productDescription` Type: dimension
Product Vendor	The name of the product’s vendor Field Name: `productVendor` Type: dimension
Product Type	The product type that merchants define Field Name: `productType` Type: dimension
Product Created At	The date and time when the product was created. Field Name: `productCreatedAt` Type: dimension
Product Category Name	The category of a product from Shopify’s Standard Product Taxonomy Field Name: `productCategoryFullName` Type: dimension
Product Is Gift Card	Whether the product is a gift card Field Name: `productIsGiftCard` Type: dimension
Product Online Store URL	The product’s URL on the online store. If null, then the product isn’t published to the online store sales channel Field Name: `productOnlineStoreUrl` Type: dimension
Product Published At	The date and time when the product was published to the online store. Field Name: `productPublishedAt` Type: dimension
Product SEO Description	The SEO description that is associated with the product Field Name: `productSeoDescription` Type: dimension
Product SEO Title	The SEO title that is associated with the product Field Name: `productSeoTitle` Type: dimension
Product Status	The product status, which controls visibility across all sales channels Field Name: `productStatus` Type: dimension
Product Updated At	The date and time when the product was last modified. Field Name: `productUpdatedAt` Type: dimension
Product Collections	Names of the collections associated with the product Field Name: `productCollectionsTitle` Type: dimension

Line Item Refund


Line Item Refund Restocked	Whether the refunded Line Item was restocked Field Name: `lineItemRefundRestocked` Type: dimension
Line Item Refund Location	The restock location Field Name: `lineItemRefundLocation` Type: dimension
Line Item Refund Restocked Type	The type of restock for the refunded Line Item Field Name: `lineItemRefundRestockedType` Type: dimension

Refund


Refund ID	A globally-unique ID Field Name: `refundId` Type: dimension
Refund Created At	The date and time when the refund was created. Field Name: `refundCreatedAt` Type: dimension
Refund Note	The optional note associated with the refund Field Name: `refundNote` Type: dimension
Refund Order Adjustment Reason	The reason for the order adjustment Field Name: `refundOrderAdjustmentReason` Type: dimension

Attribution


UTM Campaign	UTM Campaign parameter from the order Field Name: `salesUtmCampaign` Type: dimension
UTM Source	UTM Source parameter from the order Field Name: `salesUtmSource` Type: dimension
UTM Medium	UTM Medium parameter from the order Field Name: `salesUtmMedium` Type: dimension
UTM Content	UTM Content parameter from the order Field Name: `salesUtmContent` Type: dimension
UTM Term	UTM Term parameter from the order Field Name: `salesUtmTerm` Type: dimension
Order Referrer Domain	The referring domain for the order Field Name: `orderReferrerDomain` Type: dimension
Order Referrer Source	The referrer source type for the order Field Name: `orderReferrerSource` Type: dimension
Order Referrer Name	The referrer name for the order Field Name: `orderReferrerName` Type: dimension
Order Landing Page Path	The landing page path for the order Field Name: `orderLandingPagePath` Type: dimension
First Order Referring Channel	The referring channel of the first order Field Name: `firstOrderReferringChannel` Type: dimension
First Order Sales Channel	The sales channel of the first order Field Name: `firstOrderSalesChannel` Type: dimension
First Order Traffic Type	The traffic type of the first order Field Name: `firstOrderTrafficType` Type: dimension
Marketing Event Type	The type of marketing event that drove the order Field Name: `orderMarketingEventType` Type: dimension

Channel


Sales Channel	The sales channel where the sale occurred Field Name: `salesChannel` Type: dimension
Order Sales Channel	The order-level sales channel Field Name: `orderSalesChannel` Type: dimension
Discount Code	The discount code applied to the order Field Name: `discountCode` Type: dimension
Discount Name	The name of the discount applied Field Name: `discountName` Type: dimension
Discount Type	The type of discount (percentage, fixed, etc.) Field Name: `discountType` Type: dimension
Discount Class	The class of discount applied Field Name: `discountClass` Type: dimension
Market	The market where the sale occurred Field Name: `market` Type: dimension
Subscription or One-Time	Whether the order is subscription or one-time purchase Field Name: `subscriptionOrOneTime` Type: dimension

Product (Analytics)


Product Title	The title of the product sold Field Name: `salesProductTitle` Type: dimension
Product Type	The type/category of the product sold Field Name: `salesProductType` Type: dimension
Product Vendor	The vendor of the product sold Field Name: `salesProductVendor` Type: dimension
Product Variant Title	The variant title of the product sold Field Name: `salesProductVariantTitle` Type: dimension
Product Variant SKU	The SKU of the product variant sold Field Name: `salesProductVariantSku` Type: dimension
Product Collection	The collection the product belongs to Field Name: `salesProductCollection` Type: dimension
Product Tag	Tags associated with the product Field Name: `salesProductTag` Type: dimension
Product ID	The unique identifier of the product Field Name: `salesProductId` Type: dimension
Product Variant ID	The unique identifier of the product variant Field Name: `salesProductVariantId` Type: dimension
Product Variant ABC Grade	ABC inventory grade of the product variant Field Name: `salesProductVariantAbcGrade` Type: dimension
Bundle Title	The title of the bundle Field Name: `salesBundleTitle` Type: dimension

Billing Geography


Billing Country	The billing country of the customer Field Name: `salesBillingCountry` Type: dimension
Billing Region	The billing region/state of the customer Field Name: `salesBillingRegion` Type: dimension
Billing City	The billing city of the customer Field Name: `billingCity` Type: dimension
Billing Postal Code	The billing postal code of the customer Field Name: `billingPostalCode` Type: dimension

Shipping Geography


Shipping Country	The shipping destination country Field Name: `shippingCountry` Type: dimension
Shipping Region	The shipping destination region/state Field Name: `shippingRegion` Type: dimension
Shipping City	The shipping destination city Field Name: `shippingCity` Type: dimension
Shipping Carrier	The shipping carrier used Field Name: `shippingCarrier` Type: dimension

Customer (Analytics)


Customer Country	The country of the customer Field Name: `customerCountry` Type: dimension
Customer Region	The region/state of the customer Field Name: `customerRegion` Type: dimension
Customer City	The city of the customer Field Name: `customerCity` Type: dimension
Customer Email Domain	The email domain of the customer (useful for B2B identification) Field Name: `customerEmailDomain` Type: dimension
Customer Cohort Month	The month when the customer made their first purchase Field Name: `customerCohortMonth` Type: dimension
Customer Cohort Week	The week when the customer made their first purchase Field Name: `customerCohortWeek` Type: dimension
Customer Cohort Quarter	The quarter when the customer made their first purchase Field Name: `customerCohortQuarter` Type: dimension
RFM Group	RFM (Recency, Frequency, Monetary) segmentation group Field Name: `rfmGroup` Type: dimension
Predicted Spend Tier	Predicted spend tier based on customer behavior Field Name: `predictedSpendTier` Type: dimension
Customer Tag	Tags associated with the customer Field Name: `customerTag` Type: dimension
Customer Account Status	The account status of the customer Field Name: `customerAccountStatus` Type: dimension
Customer Email Subscription Status	Email subscription status of the customer Field Name: `customerEmailSubscriptionStatus` Type: dimension
Customer SMS Subscription Status	SMS subscription status of the customer Field Name: `customerSmsSubscriptionStatus` Type: dimension
First Order Has Subscription	Whether the first order included a subscription Field Name: `firstOrderHasSubscription` Type: dimension

Order Status


Order Fulfillment Status	The fulfillment status of the order Field Name: `salesOrderFulfillmentStatus` Type: dimension
Order Payment Status	The payment status of the order Field Name: `salesOrderPaymentStatus` Type: dimension
Is Canceled Order	Whether the order was canceled Field Name: `salesIsCanceledOrder` Type: dimension
Order Tag	Tags associated with the order Field Name: `salesOrderTag` Type: dimension
Order Name	The name/number of the order Field Name: `salesOrderName` Type: dimension
Order Risk Level	The risk level of the order Field Name: `salesOrderRiskLevel` Type: dimension
Return Reason	The reason for the return Field Name: `salesReturnReason` Type: dimension
Order or Return	Whether this is an order or a return Field Name: `salesOrderOrReturn` Type: dimension

Payment


Digital Wallet	The digital wallet used (Apple Pay, Google Pay, etc.) Field Name: `digitalWallet` Type: dimension
Transaction Currency	The currency of the transaction Field Name: `transactionCurrency` Type: dimension
Is Shop Pay Transaction	Whether Shop Pay was used for the transaction Field Name: `isShopPayTransaction` Type: dimension
Payment Source	The source of the payment Field Name: `paymentSource` Type: dimension

Session


Session Country	The country where the session originated Field Name: `sessionCountry` Type: dimension
Session Region	The region/state where the session originated Field Name: `sessionRegion` Type: dimension
Session City	The city where the session originated Field Name: `sessionCity` Type: dimension
Referrer Domain	The referring domain of the session Field Name: `referrerDomain` Type: dimension
Referrer Source	The referrer source type Field Name: `referrerSource` Type: dimension
Referrer Name	The name of the referrer Field Name: `referrerName` Type: dimension
Landing Page Path	The landing page path of the session Field Name: `landingPagePath` Type: dimension
Landing Page Type	The type of landing page Field Name: `landingPageType` Type: dimension
Session Bounced	Whether the session bounced Field Name: `sessionBounced` Type: dimension

B2B


Is B2B Order	Whether this is a B2B order Field Name: `isB2bOrder` Type: dimension
Company Name	The name of the company (B2B) Field Name: `companyName` Type: dimension
Company Location Name	The location name of the company (B2B) Field Name: `companyLocationName` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your Shopify campaigns.

Sales


Gross Sales	Total gross sales before any deductions Field Name: `grossSales` Type: metric
Net Sales	Net sales after discounts and returns Field Name: `netSales` Type: metric
Total Sales	Total sales including all fees and taxes Field Name: `totalSales` Type: metric
Total Sales (First Time)	Total sales from first-time customers Field Name: `totalSalesFirstTime` Type: metric
Total Sales (Returning)	Total sales from returning customers Field Name: `totalSalesReturning` Type: metric
Average Order Value	Average order value Field Name: `averageOrderValue` Type: metric
Gross Profit	Gross profit (revenue minus cost of goods sold) Field Name: `grossProfit` Type: metric
Gross Margin	Gross margin percentage Field Name: `grossMargin` Type: metric
Cost of Goods Sold	Total cost of goods sold Field Name: `costOfGoodsSold` Type: metric
Total Duties	Total import duties and taxes Field Name: `totalDuties` Type: metric
Additional Fees	Additional fees charged Field Name: `additionalFees` Type: metric
Tips	Total tips received Field Name: `tips` Type: metric
Gift Card Gross Sales	Gross sales from gift cards Field Name: `giftCardGrossSales` Type: metric

Orders (Analytics)


Total Orders	Total number of orders Field Name: `totalOrders` Type: metric
Orders (First Time)	Orders from first-time customers Field Name: `ordersFirstTime` Type: metric
Orders (Returning)	Orders from returning customers Field Name: `ordersReturning` Type: metric
Orders Delivered	Orders that have been delivered Field Name: `ordersDelivered` Type: metric
Orders Shipped	Orders that have been shipped Field Name: `ordersShipped` Type: metric
Orders Fulfilled	Orders that have been fulfilled Field Name: `ordersFulfilled` Type: metric
Bundles Ordered	Bundles ordered Field Name: `bundlesOrdered` Type: metric
Net Items Sold	Net items sold (after returns) Field Name: `netItemsSold` Type: metric
Quantity Ordered	Total quantity ordered Field Name: `quantityOrdered` Type: metric
Quantity Ordered Per Order	Average quantity ordered per order Field Name: `quantityOrderedPerOrder` Type: metric
Number of Orders Per Customer	Average number of orders per customer Field Name: `numberOfOrdersPerCustomer` Type: metric

Customers (Analytics)


Customers	Total number of customers Field Name: `customers` Type: metric
New Customers	New customers acquired Field Name: `newCustomers` Type: metric
Returning Customers	Returning customers Field Name: `returningCustomers` Type: metric
Returning Customer Rate	Percentage of returning customers Field Name: `returningCustomerRate` Type: metric
Amount Spent Per Customer	Average amount spent per customer Field Name: `amountSpentPerCustomer` Type: metric
Total Amount Spent	Total lifetime value spent Field Name: `totalAmountSpent` Type: metric
Total Amount Spent Per Order	Average amount spent per order Field Name: `totalAmountSpentPerOrder` Type: metric
Total Number of Orders	Total number of orders from all customers Field Name: `totalNumberOfOrders` Type: metric
Days Since Last Order	Days since customer last ordered Field Name: `daysSinceLastOrder` Type: metric
Percent of Customers	Percentage of total customers Field Name: `percentOfCustomers` Type: metric

Discounts


Total Discount	Total discount amount Field Name: `totalDiscount` Type: metric
Order Level Discounts	Order-level discounts applied Field Name: `orderLevelDiscounts` Type: metric
Line Item Discounts	Line item-level discounts applied Field Name: `lineItemDiscounts` Type: metric
Gift Card Discounts	Gift card discounts applied Field Name: `giftCardDiscounts` Type: metric
Discounts Returned	Discounts returned with refunds Field Name: `discountsReturned` Type: metric
Shipping Charge Discounts	Shipping charge discounts Field Name: `shippingChargeDiscounts` Type: metric

Returns


Total Refunds	Total refunds issued Field Name: `totalRefunds` Type: metric
Gross Returns	Gross return value Field Name: `grossReturns` Type: metric
Net Returns	Net return value Field Name: `netReturns` Type: metric
Total Returns	Total returns value Field Name: `totalReturns` Type: metric
Quantity Returned	Quantity of items returned Field Name: `quantityReturned` Type: metric
Returned Quantity Rate	Return rate percentage Field Name: `returnedQuantityRate` Type: metric
Shipping Returned	Shipping costs returned Field Name: `shippingReturned` Type: metric
Return Fees	Return processing fees Field Name: `returnFees` Type: metric

Fulfillments


Total Shipping	Total shipping revenue Field Name: `totalShipping` Type: metric
Total Shipping Charges	Total shipping charges collected Field Name: `totalShippingCharges` Type: metric
Median Days Order to Delivery	Median days from order to delivery Field Name: `medianDaysOrderToDelivery` Type: metric
Median Days Order to Shipping	Median days from order to shipping Field Name: `medianDaysOrderToShipping` Type: metric
Median Days Order to Fulfillment	Median days from order to fulfillment Field Name: `medianDaysOrderToFulfillment` Type: metric
Median Days Shipping to Delivery	Median days from shipping to delivery Field Name: `medianDaysShippingToDelivery` Type: metric
Orders Delivered Fast Rate	Rate of orders delivered quickly Field Name: `ordersDeliveredFastRate` Type: metric
Orders Shipped Fast Rate	Rate of orders shipped quickly Field Name: `ordersShippedFastRate` Type: metric
Orders With Tracking Included Rate	Rate of orders with tracking information Field Name: `ordersWithTrackingIncludedRate` Type: metric

Taxes


Total Tax	Total taxes collected Field Name: `totalTax` Type: metric
Shipping Charge Taxes	Taxes on shipping charges Field Name: `shippingChargeTaxes` Type: metric
Taxes Returned	Taxes returned with refunds Field Name: `taxesReturned` Type: metric
Taxes Excluding Gift Cards	Taxes excluding gift card transactions Field Name: `taxesExcludingGiftCards` Type: metric

Sessions


Sessions	Total sessions Field Name: `sessions` Type: metric
Online Store Visitors	Unique store visitors Field Name: `onlineStoreVisitors` Type: metric
Pageviews	Total page views Field Name: `pageviews` Type: metric
Bounces	Sessions that bounced Field Name: `bounces` Type: metric
Bounce Rate	Bounce rate percentage Field Name: `bounceRate` Type: metric
Conversion Rate	Overall conversion rate Field Name: `conversionRate` Type: metric
Checkout Conversion Rate	Checkout conversion rate Field Name: `checkoutConversionRate` Type: metric
Added to Cart Rate	Add to cart rate Field Name: `addedToCartRate` Type: metric
Reached Checkout Rate	Rate of sessions reaching checkout Field Name: `reachedCheckoutRate` Type: metric
Completed Checkout Rate	Rate of sessions completing checkout Field Name: `completedCheckoutRate` Type: metric
Sessions That Completed Checkout	Sessions that completed checkout Field Name: `sessionsThatCompletedCheckout` Type: metric
Sessions That Reached Checkout	Sessions that reached checkout Field Name: `sessionsThatReachedCheckout` Type: metric
Sessions With Cart Additions	Sessions with items added to cart Field Name: `sessionsWithCartAdditions` Type: metric
Average Session Duration	Average session duration Field Name: `averageSessionDuration` Type: metric
Pageviews Per Session	Average pageviews per session Field Name: `pageviewsPerSession` Type: metric

Payments


Gross Payments	Gross payments received Field Name: `grossPayments` Type: metric
Net Payments	Net payments after fees Field Name: `netPayments` Type: metric
Refunded Payments	Refunded payments count Field Name: `refundedPayments` Type: metric
Transactions	Total transaction count Field Name: `transactions` Type: metric
Transaction Amount	Total transaction amount Field Name: `transactionAmount` Type: metric
Orders With Transactions	Orders with successful transactions Field Name: `ordersWithTransactions` Type: metric

Subscriptions


Active Subscriptions	Active subscriptions Field Name: `activeSubscriptions` Type: metric
Subscriptions Added	New subscriptions added Field Name: `subscriptionsAdded` Type: metric
Subscriptions Canceled	Subscriptions canceled Field Name: `subscriptionsCanceled` Type: metric

Gift Cards


Gift Card Net Sales	Net sales from gift cards Field Name: `giftCardNetSales` Type: metric
Gift Cards Issued	Gift cards issued Field Name: `giftCardsIssued` Type: metric
Ending Gift Card Balance	Ending gift card balance Field Name: `endingGiftCardBalance` Type: metric
Credited Store Credit Value	Store credit value added Field Name: `creditedStoreCreditValue` Type: metric
Debited Store Credit Value	Store credit value used Field Name: `debitedStoreCreditValue` Type: metric

Order


Order Original Total Price	The total price of the order at the time of order creation. Field Name: `orderOriginalTotalPriceSetShopMoneyAmount` Type: metric
Order Total Received	The total amount received from the customer before returns. Field Name: `orderTotalReceivedSetShopMoneyAmount` Type: metric
Order Total Price Before Returns	The total price of the order, before returns. This includes taxes and discounts. Field Name: `orderTotalPriceSetShopMoneyAmount` Type: metric
Order Subtotal Price	The sum of the prices for all line items after discounts and returns. Field Name: `orderCurrentSubtotalPriceSetShopMoneyAmount` Type: metric
Order Total Price After Returns	The total price of the order, after returns. This includes taxes and discounts. Field Name: `orderCurrentTotalPriceSetShopMoneyAmount` Type: metric
Order Total Additional Fees After Returns	The total amount of additional fees after returns. Field Name: `orderCurrentTotalAdditionalFeesSetShopMoneyAmount` Type: metric
Order Original Total Additional Fees	The total amount of additional fees at the time of order creation. Field Name: `orderOriginalTotalAdditionalFeesSetShopMoneyAmount` Type: metric
Order Total Duties After Returns	The total amount of duties after returns. Field Name: `orderCurrentTotalDutiesSetShopMoneyAmount` Type: metric
Order Original Total Duties	The total amount of duties at the time of order creation. Field Name: `orderOriginalTotalDutiesSetShopMoneyAmount` Type: metric
Order Refund Discrepancy	The difference between the suggested and actual refund amount of all refunds that have been applied to the order. A positive value indicates a difference in the merchant’s favor, and a negative value indicates a difference in the customer’s favor. Field Name: `orderRefundDiscrepancySetShopMoneyAmount` Type: metric
Order Total Shipping Price	The total shipping amount before discounts and returns. Field Name: `orderTotalShippingPriceSetShopMoneyAmount` Type: metric
Order Total Refunded Shipping	The total amount of shipping that was refunded. Field Name: `orderTotalRefundedShippingSetShopMoneyAmount` Type: metric
Order Total Tax	The total tax amount before returns. Field Name: `orderTotalTaxSetShopMoneyAmount` Type: metric
Order Total Tip Received	The sum of all tip amounts for the order. Field Name: `orderTotalTipReceivedSetShopMoneyAmount` Type: metric
Order Total Weight	The total weight of the order before returns, in grams. Field Name: `orderTotalWeight` Type: metric
Order Cart Discount	The total order-level discount amount, before returns. Field Name: `orderCartDiscountAmountSetShopMoneyAmount` Type: metric
Order Total Discounts After Returns	The total amount discounted on the order after returns. This includes both order and line level discounts. Field Name: `orderCurrentTotalDiscountsSetShopMoneyAmount` Type: metric
Order Total Discounts	The total amount discounted on the order before returns. This includes both order and line level discounts. Field Name: `orderTotalDiscountsSetShopMoneyAmount` Type: metric
Order Total Refunded	The total amount that was refunded. Field Name: `orderTotalRefundedSetShopMoneyAmount` Type: metric
Order Net Quantity	Net quantity of line items ordered. It shows number of sold items minus the number of returned items Field Name: `orderNetQuantity` Type: metric
Order Ordered Quantity	Total number of items ordered. Calculated by Net quantity + Returned quantity Field Name: `orderOrderedQuantity` Type: metric
Order Refunded Quantity	Total number of items returned Field Name: `orderRefundedQuantity` Type: metric

Order Customer


Order Customer Amount Spent	The total amount that the customer has spent on orders in their lifetime. Field Name: `orderCustomerAmountSpend` Type: metric
Order Customer Number Of Orders	The number of orders that the customer has made at the store in their lifetime. Field Name: `orderCustomerNumberOfOrders` Type: metric

Line Item


Line Item Price	The total price of the Line Item when the order was created in shop currency. Field Name: `lineItemOriginalUnitPriceSetShopMoneyAmount` Type: metric
Line Item Price Range (Min)	The minimum price of the product price range Field Name: `lineItemProductPriceRangeMin` Type: metric
Line Item Price Range (Max)	The maximum price of the product price range Field Name: `lineItemProductPriceRangeMax` Type: metric
Line Item Variant Cost	Unit cost associated with the inventory item. This is the cost of goods sold (COGS) for profit margin calculations. Note: Requires “View product costs” permission in Shopify. Field Name: `lineItemVariantInventoryCostAmount` Type: metric
Line Item Discount	The discount allocation for the line item Field Name: `lineItemDiscountAllocation` Type: metric
Line Item Quantity	The number of units ordered, including refunded and removed units Field Name: `lineItemQuantity` Type: metric
Line Item Total Inventory	The quantity of that’s in stock Field Name: `lineItemProductTotalInventory` Type: metric
Line Item Variant Compare At Price	The compare at price amount of the product variant Field Name: `lineItemVariantCompareAtPriceAmount` Type: metric
Line Item Variant Price	The price of the product variant in the default shop currency Field Name: `lineItemVariantPrice` Type: metric
Line Item Variant Compare At Price	The compare-at price of the variant in the default shop currency Field Name: `lineItemVariantCompareAtPrice` Type: metric
Line Item Inventory Quantity	The total sellable quantity of the variant Field Name: `lineItemVariantInventoryQuantity` Type: metric

Line Item Refund


Line Item Refund Price	The price of a refunded Line Item in shop currency. Field Name: `lineItemRefundPriceShopMoneyAmount` Type: metric
Line Item Refund Total Tax	The total tax charged on a refunded Line Item in shop currency. Field Name: `lineItemRefundTotalTaxShopMoneyAmount` Type: metric
Line Item Refund Subtotal	The subtotal price of a refunded Line Item in shop currency. Field Name: `lineItemRefundSubTotalShopMoneyAmount` Type: metric
Line Item Refund Quantity	The quantity of a refunded Line Item Field Name: `lineItemRefundQuantity` Type: metric

Product


Product Total Inventory	The quantity of that’s in stock Field Name: `productTotalInventory` Type: metric
Product Variant Unit Cost	The unit cost of the product variant Field Name: `productVariantUnitCost` Type: metric
Product Variant Price	The price of the product variant Field Name: `productVariantPrice` Type: metric
Product Price Range (Min)	The minimum price of the product, expressed in decimal numbers Field Name: `productPriceRangeMin` Type: metric
Product Price Range (Max)	The maximum price of the product, expressed in decimal numbers Field Name: `productPriceRangeMax` Type: metric

Refund


Refund Total Refunded	The total refunded amount in shop currency. Field Name: `refundTotalRefundedShopMoneyAmount` Type: metric
Refund Order Adjustment	The order adjustment amount in shop currency. Field Name: `refundOrderAdjustmentShopMoneyAmount` Type: metric
Refund Order Adjustment Tax	The order adjustment tax amount in shop currency. Field Name: `refundOrderAdjustmentTaxShopMoneyAmount` Type: metric

Traffic Source


Traffic Source Days to Conversion	The number of days between first visit and order conversion Field Name: `customerJourneyDaysToConversion` Type: metric

Getting started

Data Destinations

Data Sources

​Dimensions

​Store

​Order

​Order Customer

​Traffic Source First Visit

​Traffic Source Last Visit

​Line Item

​Line Item Variant

​Product

​Line Item Refund

​Refund

​Attribution

​Channel

​Product (Analytics)

​Billing Geography

​Shipping Geography

​Customer (Analytics)

​Order Status

​Payment

​Session

​B2B

​Metrics

​Sales

​Orders (Analytics)

​Customers (Analytics)

​Discounts

​Returns

​Fulfillments

​Taxes

​Sessions

​Payments

​Subscriptions

​Gift Cards

​Order

​Order Customer

​Line Item

​Line Item Refund

​Product

​Refund

​Traffic Source

Dimensions

Store

Order

Order Customer

Traffic Source First Visit

Traffic Source Last Visit

Line Item

Line Item Variant

Product

Line Item Refund

Refund

Attribution

Channel

Product (Analytics)

Billing Geography

Shipping Geography

Customer (Analytics)

Order Status

Payment

Session

B2B

Metrics

Sales

Orders (Analytics)

Customers (Analytics)

Discounts

Returns

Fulfillments

Taxes

Sessions

Payments

Subscriptions

Gift Cards

Order

Order Customer

Line Item

Line Item Refund

Product

Refund

Traffic Source