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Last updated: July 17, 2026
Every data source in Detrics exposes a set of fields you can use in your queries. Fields come in two types:
  • Metrics are the numbers you measure, impressions, clicks, spend, revenue, conversions, and so on.
  • Dimensions are the categories you group by, campaign name, date, country, device, ad creative, and so on.
Use this catalog to find the exact fields available for each platform. Every field page lists the field name, type, and a short description so you know what to expect in your data. These same fields are available across all Detrics destinations: Google Sheets, Looker Studio, BigQuery Data Warehouse, and the MCP integration for AI tools.

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Advertising

Meta Ads

Campaigns, ad sets, ads, and creative performance

Google Ads

Search, display, video, shopping, and Performance Max campaigns

TikTok Ads

In-feed ads, spark ads, and auction campaigns

LinkedIn Ads

Sponsored content, message ads, and lead gen forms

Bing Ads

Microsoft Advertising search and audience campaigns

X Ads

Promoted tweets, followers, and video campaigns

Pinterest Ads

Promoted pins, shopping ads, and awareness campaigns

Google DV360

Display & Video 360 programmatic campaigns

Mercado Ads

Product ads and display campaigns on MercadoLibre

Snapchat Ads

Campaigns, ad sets, creatives, and conversion metrics

Apple Search Ads

Campaigns, keywords, installs, and conversion metrics from the App Store

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Social & Organic

Instagram Insights

Followers, reach, impressions, and post-level engagement

Facebook Insights

Page-level reach, engagement, and audience demographics

Facebook Public Data

Publicly available page and post data

TikTok Organic

Video views, likes, shares, comments, and profile analytics

YouTube Analytics

Channel performance, video views, watch time, and monetization

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Analytics

Google Analytics 4

Sessions, users, events, conversions, and traffic sources

Google Search Console

Search queries, impressions, clicks, CTR, and position

Google Business Profile

Local search keywords, profile views, calls, direction requests, and reviews

Bing Webmaster Tools

Bing search queries, pages, clicks, position, and SEO crawl health

AppsFlyer

Mobile installs, in-app events, attribution, and cost per acquisition

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E-commerce

Shopify

Orders, products, customers, inventory, and sales

WooCommerce

Orders, products, customers, and coupons

TiendaNube

Orders, products, and customers for LATAM e-commerce

Stripe

Charges, subscriptions, customers, invoices, and payouts

VTEX

Orders, products, SKUs, inventory, and shipping

Magento

Orders, revenue, products, and customer data

Mercado Libre Organic

Seller reputation, sales, items, and marketplace performance

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CRM & Email Marketing

Klaviyo

Email campaigns, flows, lists, and subscriber metrics

HubSpot

Contacts, deals, companies, and marketing emails

Salesforce

Accounts, opportunities, leads, cases, and campaigns

Mailchimp

Campaigns, audiences, open rates, and click performance

Perfit

Email campaigns, automations, subscribers, and engagement metrics

Instantly

Cold email campaigns, leads, replies, and sender account health

Google Merchant Center

Product listings, approval status, clicks, and impressions

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Next steps

Create a report in Google Sheets

Use these fields to build your first report

Workspace Overview

Manage your team and data source connections
Can’t find a field? If the metric or dimension you need isn’t listed, reach out at [email protected], we regularly add new fields based on user requests.