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Google Sheets
Introduction
Transform your spreadsheets into powerful marketing dashboards
Last updated: August 2, 2025
Why Google Sheets?
Google Sheets offers unique advantages as a Data Destination:Real-time Collaboration
Share live data with team members and clients. Everyone sees the same up-to-date information.
Custom Calculations
Leverage Google Sheets formulas to create custom metrics and calculations on top of your raw data.
Flexible Formatting
Design reports exactly how you want them with conditional formatting, charts, and pivot tables.
Automation Ready
Connect with Google Apps Script or third-party tools to automate workflows and notifications.
Key Features of Detrics for Google Sheets
Live Data Sync
Live Data Sync
Your marketing data updates automatically based on your chosen schedule. No more manual exports or CSV uploads.
Query Builder
Query Builder
Our intuitive interface lets you select exactly the metrics and dimensions you need, with filters to refine your data.
Multiple Data Sources
Multiple Data Sources
Combine data from different platforms in a single spreadsheet. Create unified reports across all your marketing channels.
Historical Data
Historical Data
Access historical data to build trend analyses and year-over-year comparisons.
Query Templates
Query Templates
Use pre-built Queries for common use cases like Campaign Overview and Ad Performance. Save time with plug-and-play templates that eliminate compatibility issues.
Import/Export Functionality
Import/Export Functionality
Copy-paste Queries between Google Sheets files instantly. Perfect for managing multiple client files without recreating Queries from scratch.
Use Cases
Track campaign metrics across platforms in a single dashboard. Monitor spend, conversions, and ROI in real-time.
Google Sheets vs Looker Studio
| Feature | Google Sheets | Looker Studio |
|---|---|---|
| Flexibility | Complete control over layout and formulas | Template-based with customization options |
| Collaboration | Real-time editing and commenting | View-only sharing with interactive filters |
| Calculations | Any formula or custom function | Limited to built-in calculations |
| Visualization | Basic charts and graphs | Advanced visualization options |
| Learning Curve | Familiar spreadsheet interface | Requires learning new tool |
| Best For | Data manipulation, custom reports, calculations | Executive dashboards, visual presentations |