Last updated: July 17, 2026
30 dimensions
51 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Perfit data.Account Details
Account Name | Perfit account name (slug) Field Name: accountNameType: dimension |
Campaign Details
Campaign ID | Unique identifier for the Perfit campaign Field Name: campaignIdType: dimension |
Campaign Name | Name of the email campaign Field Name: campaignNameType: dimension |
Campaign State | Current state of the campaign (e.g., SENT, DRAFT, SCHEDULED) Field Name: campaignStateType: dimension |
Campaign Type | Type of campaign (e.g., SMART, CLASSIC, AUTOMATION) Field Name: campaignTypeType: dimension |
Subject | Email subject line of the campaign Field Name: campaignSubjectType: dimension |
Launch Mode | How the campaign was launched (e.g., NOW, SCHEDULED, AUTOMATION) Field Name: campaignLaunchModeType: dimension |
Launch Date | Date when the campaign was launched Field Name: launchDateType: dimension |
Created Date | Date and time when the campaign was created Field Name: campaignCreatedType: dimension |
Last Modified Date | Date and time when the campaign was last modified Field Name: campaignLastModifiedType: dimension |
Last Open | Timestamp of the most recent open on this campaign Field Name: campaignLastOpenType: dimension |
Last Click | Timestamp of the most recent click on this campaign Field Name: campaignLastClickType: dimension |
Archived | Whether the campaign is archived Field Name: campaignArchivedType: dimension |
Thumbnail URL | URL of the campaign preview thumbnail image Field Name: campaignThumbnailType: dimension |
Tags | Comma-separated list of tags applied to the campaign Field Name: tagsType: dimension |
List Details
List ID | Unique identifier for the list Field Name: listIdType: dimension |
List Name | Name of the contact list Field Name: listNameType: dimension |
List Description | Description of the list Field Name: listDescriptionType: dimension |
List Tags | Comma-separated list of tags applied to the list Field Name: listTagsType: dimension |
Last Mailed Date | Date and time when the list was last mailed to Field Name: listLastMailedType: dimension |
List Created Date | Date and time when the list was created Field Name: listCreatedType: dimension |
Automation Details
Automation ID | Unique identifier for the Perfit automation Field Name: automationIdType: dimension |
Automation Name | Name of the automation flow Field Name: automationNameType: dimension |
Automation Description | Description / comments configured for the automation Field Name: automationCommentsType: dimension |
Automation Trigger | Event that triggers the automation (e.g., tiendanube.cart.created, optin.confirmed) Field Name: automationTriggerType: dimension |
Automation Tags | Comma-separated list of tags applied to the automation Field Name: automationTagsType: dimension |
Automation Types | Comma-separated list of automation type categories (e.g., abandoned_cart, welcome, coupon) Field Name: automationTypesType: dimension |
Automation Enabled | Whether the automation is currently active Field Name: automationEnabledType: dimension |
Automation Created Date | Date and time when the automation was created Field Name: automationCreatedType: dimension |
Automation Last Modified Date | Date and time when the automation was last modified Field Name: automationUpdatedType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Perfit campaigns.Campaign Delivery
Recipients (Intended) | Total number of recipients the campaign was intended for Field Name: recipientsType: metric |
Sent | Number of emails actually sent Field Name: sentType: metric |
Delivered | Number of emails successfully delivered Field Name: deliveredType: metric |
Bounced | Total number of bounced emails (hard + soft) Field Name: bouncedType: metric |
Hard Bounced | Number of hard bounces (permanent delivery failures) Field Name: hardBouncedType: metric |
Soft Bounced | Number of soft bounces (temporary delivery failures) Field Name: softBouncedType: metric |
Delivered Rate | Percentage of sent emails that were delivered Field Name: deliveredRateType: metric |
Bounce Rate | Percentage of sent emails that bounced Field Name: bounceRateType: metric |
Hard Bounce Rate | Percentage of sent emails that hard bounced Field Name: hardBounceRateType: metric |
Soft Bounce Rate | Percentage of sent emails that soft bounced Field Name: softBounceRateType: metric |
Campaign Engagement
Opened (Unique) | Number of unique opens (each recipient counted once) Field Name: openedType: metric |
Opened (Total) | Total number of opens including repeat opens Field Name: openedTotalType: metric |
Clicked (Unique) | Number of unique clicks (each recipient counted once) Field Name: clickedType: metric |
Clicked (Total) | Total number of clicks including repeat clicks Field Name: clickedTotalType: metric |
Open Rate | Percentage of delivered emails that were opened Field Name: openRateType: metric |
Click Rate | Percentage of delivered emails that were clicked Field Name: clickRateType: metric |
Click-to-Open Rate | Percentage of opens that resulted in a click Field Name: clickToOpenRateType: metric |
Campaign Conversions
Conversions | Number of conversions attributed to the campaign Field Name: conversionsType: metric |
Revenue | Total revenue generated from campaign conversions Field Name: conversionsAmountType: metric |
Conversion Rate | Percentage of sent emails that led to a conversion Field Name: conversionRateType: metric |
Campaign Unsubscribes & Spam
Complained | Number of spam complaints Field Name: complainedType: metric |
Unsubscribed | Number of unsubscribes Field Name: unsubscribedType: metric |
Complaint Rate | Percentage of sent emails that were reported as spam Field Name: complaintRateType: metric |
Unsubscribe Rate | Percentage of sent emails that led to unsubscribes Field Name: unsubscribeRateType: metric |
Campaign Sharing
Views Online | Number of online views via the “view in browser” link Field Name: viewsOnlineType: metric |
Shared | Number of times the campaign was shared Field Name: sharedType: metric |
Shared Opened | Opens resulting from shared campaign links Field Name: sharedOpenedType: metric |
Shared Clicked | Clicks resulting from shared campaign links Field Name: sharedClickedType: metric |
List Contacts
Active Contacts | Number of active (engaged) contacts in the list Field Name: activeContactsType: metric |
Total Contacts | Total number of contacts in the list Field Name: totalContactsType: metric |
Inactive Contacts | Number of inactive contacts in the list Field Name: inactiveContactsType: metric |
Live Contacts | Number of live (recently engaged) contacts in the list Field Name: liveContactsType: metric |
Active Contacts % | Percentage of list members who are active Field Name: activeContactsRateType: metric |
Inactive Contacts % | Percentage of list members who are inactive Field Name: inactiveContactsRateType: metric |
Live Contacts % | Percentage of list members who are live (recently engaged) Field Name: liveContactsRateType: metric |
List Quality | Engagement quality score of the list (0 to 1, higher is better) Field Name: listQualityType: metric |
Automation Performance
Triggered | Lifetime count of times the automation was triggered (INICIADOS in the Perfit UI) Field Name: automationTriggeredType: metric |
In Progress | Number of executions currently in progress (EN PROCESO in the Perfit UI) Field Name: automationActiveType: metric |
Completed | Lifetime count of executions that completed all steps (FINALIZADOS in the Perfit UI) Field Name: automationCompletedType: metric |
Aborted | Lifetime count of executions aborted (e.g., contact unsubscribed mid-flow) Field Name: automationAbortedType: metric |
Failed | Lifetime count of executions that failed due to errors Field Name: automationFailedType: metric |
Exited | Lifetime count of executions that exited (filtered out by automation conditions) Field Name: automationExitedType: metric |
Automation Engagement
Sent | Lifetime count of emails sent by the automation Field Name: automationSentType: metric |
Opened (Unique) | Lifetime count of unique opens on automation emails Field Name: automationOpenedType: metric |
Clicked (Unique) | Lifetime count of unique clicks on automation emails Field Name: automationClickedType: metric |
Open Rate | Percentage of automation emails sent that were opened Field Name: automationOpenRateType: metric |
Click Rate | Percentage of automation emails sent that were clicked Field Name: automationClickRateType: metric |
Click-to-Open Rate | Percentage of automation email opens that resulted in a click Field Name: automationClickToOpenRateType: metric |
Automation Conversions
Conversions | Lifetime count of conversions attributed to the automation (VENTAS count in the Perfit UI) Field Name: automationConversionsType: metric |
Revenue | Lifetime revenue generated by the automation (VENTAS $ in the Perfit UI) Field Name: automationConversionsAmountType: metric |
Conversion Rate | Percentage of automation triggers that resulted in a conversion Field Name: automationConversionRateType: metric |
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