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Last updated: April 26, 2026
20 dimensions
36 metrics
This reference covers all available dimensions and metrics for Perfit data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets

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Dimensions

Dimensions are the attributes you can use to segment and group your Perfit data.

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Campaign Details

Campaign ID
Unique identifier for the Perfit campaign

Field Name: campaignId
Type: dimension
Campaign Name
Name of the email campaign

Field Name: campaignName
Type: dimension
Campaign State
Current state of the campaign (e.g., SENT, DRAFT, SCHEDULED)

Field Name: campaignState
Type: dimension
Campaign Type
Type of campaign (e.g., SMART, CLASSIC, AUTOMATION)

Field Name: campaignType
Type: dimension
Subject
Email subject line of the campaign

Field Name: campaignSubject
Type: dimension
Launch Mode
How the campaign was launched (e.g., NOW, SCHEDULED, AUTOMATION)

Field Name: campaignLaunchMode
Type: dimension
Launch Date
Date when the campaign was launched

Field Name: launchDate
Type: dimension
Created Date
Date and time when the campaign was created

Field Name: campaignCreated
Type: dimension
Last Modified Date
Date and time when the campaign was last modified

Field Name: campaignLastModified
Type: dimension
Last Open
Timestamp of the most recent open on this campaign

Field Name: campaignLastOpen
Type: dimension
Last Click
Timestamp of the most recent click on this campaign

Field Name: campaignLastClick
Type: dimension
Archived
Whether the campaign is archived

Field Name: campaignArchived
Type: dimension
Thumbnail URL
URL of the campaign preview thumbnail image

Field Name: campaignThumbnail
Type: dimension
Tags
Comma-separated list of tags applied to the campaign

Field Name: tags
Type: dimension

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List Details

List ID
Unique identifier for the list

Field Name: listId
Type: dimension
List Name
Name of the contact list

Field Name: listName
Type: dimension
List Description
Description of the list

Field Name: listDescription
Type: dimension
List Tags
Comma-separated list of tags applied to the list

Field Name: listTags
Type: dimension
Last Mailed Date
Date and time when the list was last mailed to

Field Name: listLastMailed
Type: dimension
List Created Date
Date and time when the list was created

Field Name: listCreated
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Perfit campaigns.

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Campaign Delivery

Recipients (Intended)
Total number of recipients the campaign was intended for

Field Name: recipients
Type: metric
Sent
Number of emails actually sent

Field Name: sent
Type: metric
Delivered
Number of emails successfully delivered

Field Name: delivered
Type: metric
Bounced
Total number of bounced emails (hard + soft)

Field Name: bounced
Type: metric
Hard Bounced
Number of hard bounces (permanent delivery failures)

Field Name: hardBounced
Type: metric
Soft Bounced
Number of soft bounces (temporary delivery failures)

Field Name: softBounced
Type: metric
Delivered Rate
Percentage of sent emails that were delivered

Field Name: deliveredRate
Type: metric
Bounce Rate
Percentage of sent emails that bounced

Field Name: bounceRate
Type: metric
Hard Bounce Rate
Percentage of sent emails that hard bounced

Field Name: hardBounceRate
Type: metric
Soft Bounce Rate
Percentage of sent emails that soft bounced

Field Name: softBounceRate
Type: metric

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Campaign Engagement

Opened (Unique)
Number of unique opens (each recipient counted once)

Field Name: opened
Type: metric
Opened (Total)
Total number of opens including repeat opens

Field Name: openedTotal
Type: metric
Clicked (Unique)
Number of unique clicks (each recipient counted once)

Field Name: clicked
Type: metric
Clicked (Total)
Total number of clicks including repeat clicks

Field Name: clickedTotal
Type: metric
Open Rate
Percentage of delivered emails that were opened

Field Name: openRate
Type: metric
Click Rate
Percentage of delivered emails that were clicked

Field Name: clickRate
Type: metric
Click-to-Open Rate
Percentage of opens that resulted in a click

Field Name: clickToOpenRate
Type: metric

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Campaign Conversions

Conversions
Number of conversions attributed to the campaign

Field Name: conversions
Type: metric
Revenue
Total revenue generated from campaign conversions

Field Name: conversionsAmount
Type: metric
Conversion Rate
Percentage of sent emails that led to a conversion

Field Name: conversionRate
Type: metric

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Campaign Unsubscribes & Spam

Complained
Number of spam complaints

Field Name: complained
Type: metric
Unsubscribed
Number of unsubscribes

Field Name: unsubscribed
Type: metric
Complaint Rate
Percentage of sent emails that were reported as spam

Field Name: complaintRate
Type: metric
Unsubscribe Rate
Percentage of sent emails that led to unsubscribes

Field Name: unsubscribeRate
Type: metric

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Campaign Sharing

Views Online
Number of online views via the “view in browser” link

Field Name: viewsOnline
Type: metric
Shared
Number of times the campaign was shared

Field Name: shared
Type: metric
Shared Opened
Opens resulting from shared campaign links

Field Name: sharedOpened
Type: metric
Shared Clicked
Clicks resulting from shared campaign links

Field Name: sharedClicked
Type: metric

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List Contacts

Active Contacts
Number of active (engaged) contacts in the list

Field Name: activeContacts
Type: metric
Total Contacts
Total number of contacts in the list

Field Name: totalContacts
Type: metric
Inactive Contacts
Number of inactive contacts in the list

Field Name: inactiveContacts
Type: metric
Live Contacts
Number of live (recently engaged) contacts in the list

Field Name: liveContacts
Type: metric
Active Contacts %
Percentage of list members who are active

Field Name: activeContactsRate
Type: metric
Inactive Contacts %
Percentage of list members who are inactive

Field Name: inactiveContactsRate
Type: metric
Live Contacts %
Percentage of list members who are live (recently engaged)

Field Name: liveContactsRate
Type: metric
List Quality
Engagement quality score of the list (0 to 1, higher is better)

Field Name: listQuality
Type: metric

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