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Last updated: March 12, 2026
71 dimensions
18 metrics
This reference covers all available dimensions and metrics for Google Merchant Center data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets

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Dimensions

Dimensions are the attributes you can use to segment and group your Google Merchant Center data.

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Account

Account ID
Merchant Center account ID

Field Name: accountId
Type: dimension
Account Name
Merchant Center account name

Field Name: accountName
Type: dimension

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Performance

Product ID
Unique identifier of the product offer

Field Name: offerId
Type: dimension
Title
Product title from the performance report

Field Name: title
Type: dimension
Brand
Product brand

Field Name: brand
Type: dimension
Program
Shopping program (e.g., Free listings, Shopping ads)

Field Name: program
Type: dimension
Customer Country Code
Country code of the customer

Field Name: customerCountryCode
Type: dimension
Currency Code
Currency code for monetary values

Field Name: currencyCode
Type: dimension

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Product Category

Product Category (1st Level)
Top-level Google product category

Field Name: productCategoryL1
Type: dimension
Product Category (2nd Level)
Second-level Google product category

Field Name: productCategoryL2
Type: dimension
Product Category (3rd Level)
Third-level Google product category

Field Name: productCategoryL3
Type: dimension
Product Category (4th Level)
Fourth-level Google product category

Field Name: productCategoryL4
Type: dimension
Product Category (5th Level)
Fifth-level Google product category

Field Name: productCategoryL5
Type: dimension

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Product Type

Product Type (1st Level)
Top-level product type defined by the merchant

Field Name: productTypeL1
Type: dimension
Product Type (2nd Level)
Second-level product type defined by the merchant

Field Name: productTypeL2
Type: dimension
Product Type (3rd Level)
Third-level product type defined by the merchant

Field Name: productTypeL3
Type: dimension
Product Type (4th Level)
Fourth-level product type defined by the merchant

Field Name: productTypeL4
Type: dimension
Product Type (5th Level)
Fifth-level product type defined by the merchant

Field Name: productTypeL5
Type: dimension

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Custom Label

Custom Label 0
Custom label 0 for Shopping campaigns

Field Name: customLabel0
Type: dimension
Custom Label 1
Custom label 1 for Shopping campaigns

Field Name: customLabel1
Type: dimension
Custom Label 2
Custom label 2 for Shopping campaigns

Field Name: customLabel2
Type: dimension
Custom Label 3
Custom label 3 for Shopping campaigns

Field Name: customLabel3
Type: dimension
Custom Label 4
Custom label 4 for Shopping campaigns

Field Name: customLabel4
Type: dimension

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Products

Product ID
Unique product identifier in Merchant Center

Field Name: productId
Type: dimension
Item ID
Item ID as defined in the product feed

Field Name: itemId
Type: dimension
Title
Product title from the feed

Field Name: productTitle
Type: dimension
Description
Product description from the feed

Field Name: productDescription
Type: dimension
Product Link
URL to the product landing page

Field Name: productLink
Type: dimension
Image Link
URL to the product image

Field Name: imageLink
Type: dimension
Brand
Product brand from the feed

Field Name: productBrand
Type: dimension
Condition
Product condition (new, refurbished, used)

Field Name: condition
Type: dimension
Availability
Product availability status

Field Name: availability
Type: dimension
Feed Label
Feed label for the product

Field Name: feedLabel
Type: dimension
Language
Product language

Field Name: language
Type: dimension
Source
Product data source

Field Name: source
Type: dimension
MPN
Manufacturer Part Number

Field Name: mpn
Type: dimension
GTIN
Global Trade Item Number

Field Name: gtin
Type: dimension
Product Type
Merchant-defined product type

Field Name: productType
Type: dimension
Target Country
Target country for the product listing

Field Name: targetCountry
Type: dimension
Google Product Category
Google product category assigned to the product

Field Name: googleProductCategory
Type: dimension
Item Group ID
ID for grouping product variants

Field Name: itemGroupId
Type: dimension
Shipping Label
Shipping label for the product

Field Name: shippingLabel
Type: dimension
Channel
Sales channel (online, local)

Field Name: channel
Type: dimension

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Product Custom Label

Custom Label 0
Custom label 0 from product feed

Field Name: productCustomLabel0
Type: dimension
Custom Label 1
Custom label 1 from product feed

Field Name: productCustomLabel1
Type: dimension
Custom Label 2
Custom label 2 from product feed

Field Name: productCustomLabel2
Type: dimension
Custom Label 3
Custom label 3 from product feed

Field Name: productCustomLabel3
Type: dimension
Custom Label 4
Custom label 4 from product feed

Field Name: productCustomLabel4
Type: dimension

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Product Pricing

Price
Product price

Field Name: price
Type: dimension
Currency
Product price currency

Field Name: productCurrency
Type: dimension
Tax Category
Tax category for the product

Field Name: taxCategory
Type: dimension

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Diagnostics

Product ID
Product ID in the diagnostics report

Field Name: diagnosticProductId
Type: dimension
Title
Product title in the diagnostics report

Field Name: diagnosticTitle
Type: dimension
Link
Product link in the diagnostics report

Field Name: diagnosticLink
Type: dimension
Destination
Product listing destination

Field Name: destination
Type: dimension
Status
Product approval status

Field Name: status
Type: dimension
Approved Countries
Countries where the product is approved

Field Name: approvedCountries
Type: dimension
Pending Countries
Countries where the product is pending review

Field Name: pendingCountries
Type: dimension
Disapproved Countries
Countries where the product is disapproved

Field Name: disapprovedCountries
Type: dimension
Creation Date
Date the product was created

Field Name: creationDate
Type: dimension
Last Update Date
Date the product was last updated

Field Name: lastUpdateDate
Type: dimension
Google Expiration Date
Date the product will expire in Google

Field Name: googleExpirationDate
Type: dimension

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Product Issues

Issue Code
Code identifying the product issue

Field Name: issueCode
Type: dimension
Issue Servability
Severity of the product issue

Field Name: issueServability
Type: dimension
Issue Resolution
How the issue can be resolved

Field Name: issueResolution
Type: dimension
Issue Attribute Name
Product attribute that caused the issue

Field Name: issueAttributeName
Type: dimension
Issue Destination
Destination affected by the issue

Field Name: issueDestination
Type: dimension
Issue Description
Description of the product issue

Field Name: issueDescription
Type: dimension
Issue Detail
Detailed information about the issue

Field Name: issueDetail
Type: dimension
Issue Documentation
Link to documentation about resolving the issue

Field Name: issueDocumentation
Type: dimension
Issue Applicable Countries
Countries affected by the issue

Field Name: issueApplicableCountries
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Google Merchant Center campaigns.

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Performance

Impressions
Number of times products were shown

Field Name: impressions
Type: metric
Clicks
Number of clicks on product listings

Field Name: clicks
Type: metric
CTR
Click-through rate (clicks / impressions)

Field Name: ctr
Type: metric
Conversions
Number of conversions

Field Name: conversions
Type: metric
Conversion Rate
Conversion rate (conversions / clicks)

Field Name: conversionRate
Type: metric
Conversion Value
Total value of conversions

Field Name: conversionValue
Type: metric

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E-Commerce

Orders
Number of orders

Field Name: orders
Type: metric
Ordered Items
Number of items ordered

Field Name: orderedItems
Type: metric
Ordered Item Sales
Total sales from ordered items

Field Name: orderedItemSales
Type: metric
Shipped Items
Number of items shipped

Field Name: shippedItems
Type: metric
Shipped Orders
Number of orders shipped

Field Name: shippedOrders
Type: metric
Unshipped Items
Number of items not yet shipped

Field Name: unshippedItems
Type: metric
Unshipped Orders
Number of orders not yet shipped

Field Name: unshippedOrders
Type: metric
Returned Items
Number of items returned

Field Name: returnedItems
Type: metric
Return Rate
Rate of returned items

Field Name: returnRate
Type: metric
Average Order Size
Average number of items per order

Field Name: averageOrderSize
Type: metric

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Products

Number of Products
Total number of products in the feed

Field Name: numberOfProducts
Type: metric

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Diagnostics

Number of Products
Number of products with diagnostic information

Field Name: numberOfDiagnosticProducts
Type: metric