Last updated: July 12, 2026
71 dimensions
18 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Google Merchant Center data.Account
Account ID | Merchant Center account ID Field Name: accountIdType: dimension |
Account Name | Merchant Center account name Field Name: accountNameType: dimension |
Performance
Product ID | Unique identifier of the product offer Field Name: offerIdType: dimension |
Title | Product title from the performance report Field Name: titleType: dimension |
Brand | Product brand Field Name: brandType: dimension |
Program | Shopping program (e.g., Free listings, Shopping ads) Field Name: programType: dimension |
Customer Country Code | Country code of the customer Field Name: customerCountryCodeType: dimension |
Currency Code | Currency code for monetary values Field Name: currencyCodeType: dimension |
Product Category
Product Category (1st Level) | Top-level Google product category Field Name: productCategoryL1Type: dimension |
Product Category (2nd Level) | Second-level Google product category Field Name: productCategoryL2Type: dimension |
Product Category (3rd Level) | Third-level Google product category Field Name: productCategoryL3Type: dimension |
Product Category (4th Level) | Fourth-level Google product category Field Name: productCategoryL4Type: dimension |
Product Category (5th Level) | Fifth-level Google product category Field Name: productCategoryL5Type: dimension |
Product Type
Product Type (1st Level) | Top-level product type defined by the merchant Field Name: productTypeL1Type: dimension |
Product Type (2nd Level) | Second-level product type defined by the merchant Field Name: productTypeL2Type: dimension |
Product Type (3rd Level) | Third-level product type defined by the merchant Field Name: productTypeL3Type: dimension |
Product Type (4th Level) | Fourth-level product type defined by the merchant Field Name: productTypeL4Type: dimension |
Product Type (5th Level) | Fifth-level product type defined by the merchant Field Name: productTypeL5Type: dimension |
Custom Label
Custom Label 0 | Custom label 0 for Shopping campaigns Field Name: customLabel0Type: dimension |
Custom Label 1 | Custom label 1 for Shopping campaigns Field Name: customLabel1Type: dimension |
Custom Label 2 | Custom label 2 for Shopping campaigns Field Name: customLabel2Type: dimension |
Custom Label 3 | Custom label 3 for Shopping campaigns Field Name: customLabel3Type: dimension |
Custom Label 4 | Custom label 4 for Shopping campaigns Field Name: customLabel4Type: dimension |
Products
Product ID | Unique product identifier in Merchant Center Field Name: productIdType: dimension |
Item ID | Item ID as defined in the product feed Field Name: itemIdType: dimension |
Title | Product title from the feed Field Name: productTitleType: dimension |
Description | Product description from the feed Field Name: productDescriptionType: dimension |
Product Link | URL to the product landing page Field Name: productLinkType: dimension |
Image Link | URL to the product image Field Name: imageLinkType: dimension |
Brand | Product brand from the feed Field Name: productBrandType: dimension |
Condition | Product condition (new, refurbished, used) Field Name: conditionType: dimension |
Availability | Product availability status Field Name: availabilityType: dimension |
Feed Label | Feed label for the product Field Name: feedLabelType: dimension |
Language | Product language Field Name: languageType: dimension |
Source | Product data source Field Name: sourceType: dimension |
MPN | Manufacturer Part Number Field Name: mpnType: dimension |
GTIN | Global Trade Item Number Field Name: gtinType: dimension |
Product Type | Merchant-defined product type Field Name: productTypeType: dimension |
Target Country | Target country for the product listing Field Name: targetCountryType: dimension |
Google Product Category | Google product category assigned to the product Field Name: googleProductCategoryType: dimension |
Item Group ID | ID for grouping product variants Field Name: itemGroupIdType: dimension |
Shipping Label | Shipping label for the product Field Name: shippingLabelType: dimension |
Channel | Sales channel (online, local) Field Name: channelType: dimension |
Product Custom Label
Custom Label 0 | Custom label 0 from product feed Field Name: productCustomLabel0Type: dimension |
Custom Label 1 | Custom label 1 from product feed Field Name: productCustomLabel1Type: dimension |
Custom Label 2 | Custom label 2 from product feed Field Name: productCustomLabel2Type: dimension |
Custom Label 3 | Custom label 3 from product feed Field Name: productCustomLabel3Type: dimension |
Custom Label 4 | Custom label 4 from product feed Field Name: productCustomLabel4Type: dimension |
Product Pricing
Price | Product price Field Name: priceType: dimension |
Currency | Product price currency Field Name: productCurrencyType: dimension |
Tax Category | Tax category for the product Field Name: taxCategoryType: dimension |
Diagnostics
Product ID | Product ID in the diagnostics report Field Name: diagnosticProductIdType: dimension |
Title | Product title in the diagnostics report Field Name: diagnosticTitleType: dimension |
Link | Product link in the diagnostics report Field Name: diagnosticLinkType: dimension |
Destination | Product listing destination Field Name: destinationType: dimension |
Status | Product approval status Field Name: statusType: dimension |
Approved Countries | Countries where the product is approved Field Name: approvedCountriesType: dimension |
Pending Countries | Countries where the product is pending review Field Name: pendingCountriesType: dimension |
Disapproved Countries | Countries where the product is disapproved Field Name: disapprovedCountriesType: dimension |
Creation Date | Date the product was created Field Name: creationDateType: dimension |
Last Update Date | Date the product was last updated Field Name: lastUpdateDateType: dimension |
Google Expiration Date | Date the product will expire in Google Field Name: googleExpirationDateType: dimension |
Product Issues
Issue Code | Code identifying the product issue Field Name: issueCodeType: dimension |
Issue Servability | Severity of the product issue Field Name: issueServabilityType: dimension |
Issue Resolution | How the issue can be resolved Field Name: issueResolutionType: dimension |
Issue Attribute Name | Product attribute that caused the issue Field Name: issueAttributeNameType: dimension |
Issue Destination | Destination affected by the issue Field Name: issueDestinationType: dimension |
Issue Description | Description of the product issue Field Name: issueDescriptionType: dimension |
Issue Detail | Detailed information about the issue Field Name: issueDetailType: dimension |
Issue Documentation | Link to documentation about resolving the issue Field Name: issueDocumentationType: dimension |
Issue Applicable Countries | Countries affected by the issue Field Name: issueApplicableCountriesType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Google Merchant Center campaigns.Performance
Impressions | Number of times products were shown Field Name: impressionsType: metric |
Clicks | Number of clicks on product listings Field Name: clicksType: metric |
CTR | Click-through rate (clicks / impressions) Field Name: ctrType: metric |
Conversions | Number of conversions Field Name: conversionsType: metric |
Conversion Rate | Conversion rate (conversions / clicks) Field Name: conversionRateType: metric |
Conversion Value | Total value of conversions Field Name: conversionValueType: metric |
E-Commerce
Orders | Number of orders Field Name: ordersType: metric |
Ordered Items | Number of items ordered Field Name: orderedItemsType: metric |
Ordered Item Sales | Total sales from ordered items Field Name: orderedItemSalesType: metric |
Shipped Items | Number of items shipped Field Name: shippedItemsType: metric |
Shipped Orders | Number of orders shipped Field Name: shippedOrdersType: metric |
Unshipped Items | Number of items not yet shipped Field Name: unshippedItemsType: metric |
Unshipped Orders | Number of orders not yet shipped Field Name: unshippedOrdersType: metric |
Returned Items | Number of items returned Field Name: returnedItemsType: metric |
Return Rate | Rate of returned items Field Name: returnRateType: metric |
Average Order Size | Average number of items per order Field Name: averageOrderSizeType: metric |
Products
Number of Products | Total number of products in the feed Field Name: numberOfProductsType: metric |
Diagnostics
Number of Products | Number of products with diagnostic information Field Name: numberOfDiagnosticProductsType: metric |
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