Last updated: July 17, 2026
24 dimensions
56 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Mailchimp data.Campaign
Campaign ID | The unique identifier for the email campaign Field Name: campaignIdType: dimension |
Campaign Name | The name/title of the email campaign Field Name: campaignNameType: dimension |
Campaign Type | The type of campaign (e.g., regular, plaintext, absplit) Field Name: campaignTypeType: dimension |
Campaign Status | The current status of the campaign (e.g., sent, draft) Field Name: campaignStatusType: dimension |
Campaign Created | The date the campaign was created Field Name: campaignCreatedDateType: dimension |
Campaign Send Date | The date the campaign was sent Field Name: campaignSendDateType: dimension |
Campaign Last Open | The date of the last email open for the campaign Field Name: campaignLastOpenType: dimension |
Campaign Last Click | The date of the last link click for the campaign Field Name: campaignLastClickType: dimension |
Email Content
Subject Line | The email subject line Field Name: subjectLineType: dimension |
Preview Text | The email preview text shown in inbox Field Name: previewTextType: dimension |
From Name | The sender display name Field Name: fromNameType: dimension |
Reply To | The reply-to email address Field Name: replyToType: dimension |
Content Type | The content type of the email (e.g., template, html) Field Name: contentTypeType: dimension |
List
List ID | The unique identifier for the audience/list (shared between campaigns and lists) Field Name: listIdType: dimension |
List Name | The name of the audience/list (shared between campaigns and lists) Field Name: listNameType: dimension |
List Rating | The list quality rating from Mailchimp (1-5) Field Name: listRatingType: dimension |
List Visibility | The list visibility setting (pub or prv) Field Name: listVisibilityType: dimension |
List Created | The date the list was created Field Name: listCreatedDateType: dimension |
Last List Subscribed | The date of the most recent subscription to the list Field Name: listLastSubDateType: dimension |
Last List Unsubscribed | The date of the most recent unsubscription from the list Field Name: listLastUnsubDateType: dimension |
List Growth
List ID | The list ID for the growth history record Field Name: growthListIdType: dimension |
List Name | The list name for the growth history record Field Name: growthListNameType: dimension |
Month | The month of the growth history data (YYYY-MM format) Field Name: growthMonthType: dimension |
Industry Benchmarks
Industry Type | The industry type used for benchmark comparison Field Name: industryTypeType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Mailchimp campaigns.Delivery
Emails Sent | Total number of emails sent for the campaign Field Name: emailsSentType: metric |
Emails Delivered | Number of emails delivered (sent minus bounces) Field Name: emailsDeliveredType: metric |
Emails Cancelled | Number of emails cancelled before delivery Field Name: emailsCancelledType: metric |
Delivery Rate | Percentage of emails successfully delivered (delivered / sent) Field Name: deliveryRateType: metric |
Engagement
Unique Opens | Number of unique recipients who opened the email Field Name: uniqueOpensType: metric |
Total Opens | Total number of email opens (includes multiple opens per person) Field Name: opensTotalType: metric |
Open Rate | Percentage of recipients who opened the email (unique opens / delivered) Field Name: openRateType: metric |
Unique Clicks | Number of unique recipients who clicked a link Field Name: uniqueClicksType: metric |
Total Clicks | Total number of clicks on links in the email Field Name: clicksTotalType: metric |
Unique Subscriber Clicks | Number of unique subscribers who clicked Field Name: uniqueSubscriberClicksType: metric |
Click Rate | Percentage of recipients who clicked (unique clicks / delivered) Field Name: clickRateType: metric |
Bounces
Bounces | Total number of bounced emails (hard + soft) Field Name: bouncesType: metric |
Hard Bounces | Number of permanent delivery failures Field Name: hardBouncesType: metric |
Soft Bounces | Number of temporary delivery failures Field Name: softBouncesType: metric |
Syntax Errors | Number of emails with address syntax errors Field Name: syntaxErrorsType: metric |
Bounce Rate | Percentage of emails that bounced (bounces / sent) Field Name: bounceRateType: metric |
Hard Bounce Rate | Percentage of hard bounces (hard bounces / sent) Field Name: hardBounceRateType: metric |
Soft Bounce Rate | Percentage of soft bounces (soft bounces / sent) Field Name: softBounceRateType: metric |
Unsubscribe & Spam
Abuse Reports | Number of spam/abuse reports received Field Name: abuseReportsType: metric |
Unsubscribes | Number of recipients who unsubscribed Field Name: unsubscribesType: metric |
Unsubscription Rate | Percentage of recipients who unsubscribed (unsubscribes / sent) Field Name: unsubscriptionRateType: metric |
Forwards & Social
Forwards | Number of times the email was forwarded Field Name: forwardsCountType: metric |
Forward Opens | Number of opens from forwarded emails Field Name: forwardsOpensType: metric |
Facebook Likes | Number of Facebook likes from the campaign Field Name: facebookLikesType: metric |
Unique Likes | Number of unique Facebook likes Field Name: uniqueLikesType: metric |
Recipient Likes | Number of likes from email recipients Field Name: recipientLikesType: metric |
E-commerce
Total Orders | Total number of orders attributed to the campaign Field Name: ecommerceTotalOrdersType: metric |
Total Spent | Total amount spent by customers from the campaign Field Name: ecommerceTotalSpentType: metric |
Total Revenue | Total revenue attributed to the campaign Field Name: ecommerceTotalRevenueType: metric |
Industry Benchmarks
Industry Open Rate | Average open rate for this industry Field Name: industryOpenRateType: metric |
Industry Click Rate | Average click rate for this industry Field Name: industryClickRateType: metric |
Industry Bounce Rate | Average bounce rate for this industry Field Name: industryBounceRateType: metric |
Industry Unopen Rate | Average unopen rate for this industry Field Name: industryUnopenRateType: metric |
Industry Unsubscription Rate | Average unsubscription rate for this industry Field Name: industryUnsubRateType: metric |
Industry Abuse Report Rate | Average abuse report rate for this industry Field Name: industryAbuseRateType: metric |
List Stats
Member Count | Total number of active members in the list Field Name: memberCountType: metric |
Member Count Since Last Send | Number of new members since the last campaign was sent Field Name: memberCountSinceSendType: metric |
Cleaned Count | Total number of cleaned (removed) contacts in the list Field Name: cleanedCountType: metric |
Cleaned Count Since Last Send | Number of contacts cleaned since the last campaign was sent Field Name: cleanedCountSinceSendType: metric |
List Unsubscribe Count | Total number of unsubscribes from the list Field Name: listUnsubscribeCountType: metric |
Unsubscribe Count Since Last Send | Number of unsubscribes since the last campaign was sent Field Name: unsubscribeCountSinceSendType: metric |
Campaign Count | Number of campaigns sent to this list Field Name: campaignCountType: metric |
List Open Rate | Average open rate for campaigns sent to this list Field Name: listOpenRateType: metric |
List Click Rate | Average click rate for campaigns sent to this list Field Name: listClickRateType: metric |
List Subscription Rate | Average subscription rate for the list Field Name: listAvgSubRateType: metric |
List Unsubscription Rate | Average unsubscription rate for the list Field Name: listAvgUnsubRateType: metric |
Target Subscription Rate | Target subscription rate for the list Field Name: listTargetSubRateType: metric |
List Growth
Opt-in Members | Number of members who opted in during this month Field Name: optinsType: metric |
Imported Members | Number of members imported during this month Field Name: importsType: metric |
Subscribed Members | Total subscribed members at the end of this month Field Name: subscribedType: metric |
Unsubscribed Members | Number of members who unsubscribed during this month Field Name: unsubscribedType: metric |
Reconfirmed Members | Number of members who reconfirmed during this month Field Name: reconfirmedType: metric |
Cleaned Members | Number of members cleaned (removed) during this month Field Name: cleanedType: metric |
Pending Members | Number of members pending confirmation during this month Field Name: pendingType: metric |
Deleted Members | Number of members deleted during this month Field Name: deletedType: metric |
Transactional Subscribers | Number of transactional subscribers during this month Field Name: transactionalType: metric |
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