Last updated: August 6, 2026
50 dimensions
28 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Instantly data.Account
Account ID | Instantly workspace ID Field Name: account_idType: dimension |
Account Name | Instantly workspace name Field Name: account_nameType: dimension |
Campaign Analytics
Campaign ID | Unique identifier for the Instantly campaign Field Name: campaign_idType: dimension |
Campaign Name | Name of the cold email campaign Field Name: campaign_nameType: dimension |
Campaign Status | Current campaign status (Draft, Active, Paused, Completed, Running Subsequences, Account Suspended, Accounts Unhealthy, Bounce Protect) Field Name: campaign_statusType: dimension |
Campaign Is Evergreen | Whether the campaign runs continuously as new leads are added Field Name: campaign_is_evergreenType: dimension |
Campaign Created Date | Date and time when the campaign was created Field Name: campaign_created_datetimeType: dimension |
Step Number | Sequence step number. Selecting step dimensions switches the report to step-level analytics (time aggregation “All” only) Field Name: step_numberType: dimension |
Step Variant | A/B test variant of the sequence step (time aggregation “All” only) Field Name: step_variantType: dimension |
Leads
Lead ID | Unique identifier for the lead Field Name: lead_idType: dimension |
Lead Email | Email address of the lead Field Name: lead_emailType: dimension |
Lead First Name | First name of the lead Field Name: lead_first_nameType: dimension |
Lead Last Name | Last name of the lead Field Name: lead_last_nameType: dimension |
Lead Company Name | Company the lead works for Field Name: lead_company_nameType: dimension |
Lead Company Domain | Company website domain of the lead Field Name: lead_company_domainType: dimension |
Lead Website | Website of the lead Field Name: lead_websiteType: dimension |
Lead Job Title | Job title of the lead Field Name: lead_job_titleType: dimension |
Lead Phone | Phone number of the lead Field Name: lead_phoneType: dimension |
Lead Status | Campaign status of the lead (Active, Paused, Completed, Bounced, Unsubscribed, Skipped) Field Name: lead_statusType: dimension |
Lead Interest Status | Interest classification of the lead (Interested, Meeting Booked, Meeting Completed, Won, Not Interested, Wrong Person, Lost, No Show, Out of Office) Field Name: lead_interest_statusType: dimension |
Lead LinkedIn | LinkedIn profile URL of the lead Field Name: lead_linkedinType: dimension |
Lead Location | Location of the lead Field Name: lead_locationType: dimension |
Lead List ID | ID of the lead list the lead belongs to Field Name: lead_list_idType: dimension |
Lead List Name | Name of the lead list the lead belongs to Field Name: lead_list_nameType: dimension |
Lead Campaign ID | ID of the campaign the lead is enrolled in Field Name: lead_campaign_idType: dimension |
Lead Upload Method | How the lead was added (manual, API, CSV import, etc.) Field Name: lead_upload_methodType: dimension |
Lead Email Provider | Email service provider detected for the lead’s address (Google, Microsoft, Zoho, Yahoo, etc.) Field Name: lead_esp_codeType: dimension |
Lead Created Date | Date and time when the lead was created Field Name: lead_created_datetimeType: dimension |
Lead Updated Date | Date and time when the lead was last updated Field Name: lead_updated_datetimeType: dimension |
Emails
Email ID | Unique identifier for the email activity record Field Name: email_idType: dimension |
Email Date | Date and time when the email was sent or received Field Name: email_datetimeType: dimension |
Email Direction | Direction of the email (Sent from campaign, Received, Sent, Scheduled) Field Name: email_directionType: dimension |
Email Subject | Subject line of the email Field Name: email_subjectType: dimension |
Email Body | Plain-text body of the email Field Name: email_body_textType: dimension |
Email From | Sender address of the email Field Name: email_fromType: dimension |
Email To | Recipient address of the email Field Name: email_toType: dimension |
Email Sender Account | Sender inbox (Instantly account) that sent the email Field Name: email_sender_accountType: dimension |
Email Campaign ID | ID of the campaign the email belongs to Field Name: email_campaign_idType: dimension |
Email Campaign Name | Name of the campaign the email belongs to Field Name: email_campaign_nameType: dimension |
Email Lead | Lead email address the message was exchanged with Field Name: email_lead_emailType: dimension |
Email Step | Sequence step that produced the email Field Name: email_stepType: dimension |
Email Thread ID | Conversation thread the email belongs to Field Name: email_thread_idType: dimension |
Sender Accounts
Sender Email | Email address of the sender inbox Field Name: sender_emailType: dimension |
Sender First Name | First name configured on the sender inbox Field Name: sender_first_nameType: dimension |
Sender Last Name | Last name configured on the sender inbox Field Name: sender_last_nameType: dimension |
Sender Status | Status of the sender inbox (Active, Paused, Maintenance, Connection Error, Soft Bounce Error, Sending Error) Field Name: sender_statusType: dimension |
Sender Warmup Status | Warmup status of the sender inbox (Active, Paused, Banned, Spam Folder Unknown, Permanent Suspension) Field Name: sender_warmup_statusType: dimension |
Sender Provider | Email provider of the sender inbox (Google, Microsoft, AWS, Custom IMAP/SMTP, etc.) Field Name: sender_providerType: dimension |
Sender Tracking Domain | Custom tracking domain configured for the sender inbox Field Name: sender_tracking_domainType: dimension |
Sender Created Date | Date and time when the sender inbox was connected Field Name: sender_created_datetimeType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Instantly campaigns.Campaign Analytics
Emails Sent | Total emails sent by the campaign Field Name: emails_sentType: metric |
Contacted | Total leads contacted by the campaign Field Name: contactedType: metric |
New Leads Contacted | Leads contacted for the first time in the selected period Field Name: new_leads_contactedType: metric |
Replies | Total replies received Field Name: repliesType: metric |
Unique Replies | Unique leads that replied Field Name: replies_uniqueType: metric |
Automatic Replies | Automatic replies received (out-of-office, autoresponders) Field Name: replies_automaticType: metric |
Opens | Total email opens (requires open tracking enabled in Instantly) Field Name: opensType: metric |
Unique Opens | Unique leads that opened an email (requires open tracking enabled in Instantly) Field Name: opens_uniqueType: metric |
Clicks | Total link clicks (requires click tracking enabled in Instantly) Field Name: clicksType: metric |
Unique Clicks | Unique leads that clicked a link (requires click tracking enabled in Instantly) Field Name: clicks_uniqueType: metric |
Opportunities | Opportunities generated by the campaign Field Name: opportunitiesType: metric |
Bounced | Emails that bounced (time aggregation “All” only) Field Name: bouncedType: metric |
Unsubscribed | Leads that unsubscribed (time aggregation “All” only) Field Name: unsubscribedType: metric |
Completed Leads | Leads that finished the sequence (time aggregation “All” only) Field Name: completed_leadsType: metric |
Total Leads | Total leads in the campaign (time aggregation “All” only) Field Name: leads_totalType: metric |
Opportunity Value | Total value of opportunities generated (time aggregation “All” only) Field Name: opportunity_valueType: metric |
Interested | Leads marked as interested (time aggregation “All” only) Field Name: interestedType: metric |
Meetings Booked | Meetings booked (time aggregation “All” only) Field Name: meetings_bookedType: metric |
Meetings Completed | Meetings completed (time aggregation “All” only) Field Name: meetings_completedType: metric |
Closed | Deals closed (time aggregation “All” only) Field Name: closedType: metric |
Reply Rate | Unique replies divided by new leads contacted (0–1 ratio) Field Name: reply_rateType: metric |
Bounce Rate | Bounced emails divided by contacted leads (0–1 ratio, time aggregation “All” only) Field Name: bounce_rateType: metric |
Leads
Lead Opens | Number of email opens by the lead Field Name: lead_open_countType: metric |
Lead Replies | Number of replies from the lead Field Name: lead_reply_countType: metric |
Lead Clicks | Number of link clicks by the lead Field Name: lead_click_countType: metric |
Leads Count | Number of leads (1 per row — sum to count leads per group) Field Name: leads_countType: metric |
Emails
Emails Count | Number of emails (1 per row — sum to count emails per group) Field Name: emails_countType: metric |
Sender Accounts
Sender Warmup Score | Warmup health score of the sender inbox (0–100) Field Name: sender_warmup_scoreType: metric |
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