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Last updated: July 9, 2026
50 dimensions
28 metrics
This reference covers all available dimensions and metrics for Instantly data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Claude
BigQuery

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Dimensions

Dimensions are the attributes you can use to segment and group your Instantly data.

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Account

Account ID
Instantly workspace ID

Field Name: account_id
Type: dimension
Account Name
Instantly workspace name

Field Name: account_name
Type: dimension

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Campaign Analytics

Campaign ID
Unique identifier for the Instantly campaign

Field Name: campaign_id
Type: dimension
Campaign Name
Name of the cold email campaign

Field Name: campaign_name
Type: dimension
Campaign Status
Current campaign status (Draft, Active, Paused, Completed, Running Subsequences, Account Suspended, Accounts Unhealthy, Bounce Protect)

Field Name: campaign_status
Type: dimension
Campaign Is Evergreen
Whether the campaign runs continuously as new leads are added

Field Name: campaign_is_evergreen
Type: dimension
Campaign Created Date
Date and time when the campaign was created

Field Name: campaign_created_datetime
Type: dimension
Step Number
Sequence step number. Selecting step dimensions switches the report to step-level analytics (time aggregation “All” only)

Field Name: step_number
Type: dimension
Step Variant
A/B test variant of the sequence step (time aggregation “All” only)

Field Name: step_variant
Type: dimension

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Leads

Lead ID
Unique identifier for the lead

Field Name: lead_id
Type: dimension
Lead Email
Email address of the lead

Field Name: lead_email
Type: dimension
Lead First Name
First name of the lead

Field Name: lead_first_name
Type: dimension
Lead Last Name
Last name of the lead

Field Name: lead_last_name
Type: dimension
Lead Company Name
Company the lead works for

Field Name: lead_company_name
Type: dimension
Lead Company Domain
Company website domain of the lead

Field Name: lead_company_domain
Type: dimension
Lead Website
Website of the lead

Field Name: lead_website
Type: dimension
Lead Job Title
Job title of the lead

Field Name: lead_job_title
Type: dimension
Lead Phone
Phone number of the lead

Field Name: lead_phone
Type: dimension
Lead Status
Campaign status of the lead (Active, Paused, Completed, Bounced, Unsubscribed, Skipped)

Field Name: lead_status
Type: dimension
Lead Interest Status
Interest classification of the lead (Interested, Meeting Booked, Meeting Completed, Won, Not Interested, Wrong Person, Lost, No Show, Out of Office)

Field Name: lead_interest_status
Type: dimension
Lead LinkedIn
LinkedIn profile URL of the lead

Field Name: lead_linkedin
Type: dimension
Lead Location
Location of the lead

Field Name: lead_location
Type: dimension
Lead List ID
ID of the lead list the lead belongs to

Field Name: lead_list_id
Type: dimension
Lead List Name
Name of the lead list the lead belongs to

Field Name: lead_list_name
Type: dimension
Lead Campaign ID
ID of the campaign the lead is enrolled in

Field Name: lead_campaign_id
Type: dimension
Lead Upload Method
How the lead was added (manual, API, CSV import, etc.)

Field Name: lead_upload_method
Type: dimension
Lead Email Provider
Email service provider detected for the lead’s address (Google, Microsoft, Zoho, Yahoo, etc.)

Field Name: lead_esp_code
Type: dimension
Lead Created Date
Date and time when the lead was created

Field Name: lead_created_datetime
Type: dimension
Lead Updated Date
Date and time when the lead was last updated

Field Name: lead_updated_datetime
Type: dimension

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Emails

Email ID
Unique identifier for the email activity record

Field Name: email_id
Type: dimension
Email Date
Date and time when the email was sent or received

Field Name: email_datetime
Type: dimension
Email Direction
Direction of the email (Sent from campaign, Received, Sent, Scheduled)

Field Name: email_direction
Type: dimension
Email Subject
Subject line of the email

Field Name: email_subject
Type: dimension
Email Body
Plain-text body of the email

Field Name: email_body_text
Type: dimension
Email From
Sender address of the email

Field Name: email_from
Type: dimension
Email To
Recipient address of the email

Field Name: email_to
Type: dimension
Email Sender Account
Sender inbox (Instantly account) that sent the email

Field Name: email_sender_account
Type: dimension
Email Campaign ID
ID of the campaign the email belongs to

Field Name: email_campaign_id
Type: dimension
Email Campaign Name
Name of the campaign the email belongs to

Field Name: email_campaign_name
Type: dimension
Email Lead
Lead email address the message was exchanged with

Field Name: email_lead_email
Type: dimension
Email Step
Sequence step that produced the email

Field Name: email_step
Type: dimension
Email Thread ID
Conversation thread the email belongs to

Field Name: email_thread_id
Type: dimension

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Sender Accounts

Sender Email
Email address of the sender inbox

Field Name: sender_email
Type: dimension
Sender First Name
First name configured on the sender inbox

Field Name: sender_first_name
Type: dimension
Sender Last Name
Last name configured on the sender inbox

Field Name: sender_last_name
Type: dimension
Sender Status
Status of the sender inbox (Active, Paused, Maintenance, Connection Error, Soft Bounce Error, Sending Error)

Field Name: sender_status
Type: dimension
Sender Warmup Status
Warmup status of the sender inbox (Active, Paused, Banned, Spam Folder Unknown, Permanent Suspension)

Field Name: sender_warmup_status
Type: dimension
Sender Provider
Email provider of the sender inbox (Google, Microsoft, AWS, Custom IMAP/SMTP, etc.)

Field Name: sender_provider
Type: dimension
Sender Tracking Domain
Custom tracking domain configured for the sender inbox

Field Name: sender_tracking_domain
Type: dimension
Sender Created Date
Date and time when the sender inbox was connected

Field Name: sender_created_datetime
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Instantly campaigns.

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Campaign Analytics

Emails Sent
Total emails sent by the campaign

Field Name: emails_sent
Type: metric
Contacted
Total leads contacted by the campaign

Field Name: contacted
Type: metric
New Leads Contacted
Leads contacted for the first time in the selected period

Field Name: new_leads_contacted
Type: metric
Replies
Total replies received

Field Name: replies
Type: metric
Unique Replies
Unique leads that replied

Field Name: replies_unique
Type: metric
Automatic Replies
Automatic replies received (out-of-office, autoresponders)

Field Name: replies_automatic
Type: metric
Opens
Total email opens (requires open tracking enabled in Instantly)

Field Name: opens
Type: metric
Unique Opens
Unique leads that opened an email (requires open tracking enabled in Instantly)

Field Name: opens_unique
Type: metric
Clicks
Total link clicks (requires click tracking enabled in Instantly)

Field Name: clicks
Type: metric
Unique Clicks
Unique leads that clicked a link (requires click tracking enabled in Instantly)

Field Name: clicks_unique
Type: metric
Opportunities
Opportunities generated by the campaign

Field Name: opportunities
Type: metric
Bounced
Emails that bounced (time aggregation “All” only)

Field Name: bounced
Type: metric
Unsubscribed
Leads that unsubscribed (time aggregation “All” only)

Field Name: unsubscribed
Type: metric
Completed Leads
Leads that finished the sequence (time aggregation “All” only)

Field Name: completed_leads
Type: metric
Total Leads
Total leads in the campaign (time aggregation “All” only)

Field Name: leads_total
Type: metric
Opportunity Value
Total value of opportunities generated (time aggregation “All” only)

Field Name: opportunity_value
Type: metric
Interested
Leads marked as interested (time aggregation “All” only)

Field Name: interested
Type: metric
Meetings Booked
Meetings booked (time aggregation “All” only)

Field Name: meetings_booked
Type: metric
Meetings Completed
Meetings completed (time aggregation “All” only)

Field Name: meetings_completed
Type: metric
Closed
Deals closed (time aggregation “All” only)

Field Name: closed
Type: metric
Reply Rate
Unique replies divided by new leads contacted (0–1 ratio)

Field Name: reply_rate
Type: metric
Bounce Rate
Bounced emails divided by contacted leads (0–1 ratio, time aggregation “All” only)

Field Name: bounce_rate
Type: metric

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Leads

Lead Opens
Number of email opens by the lead

Field Name: lead_open_count
Type: metric
Lead Replies
Number of replies from the lead

Field Name: lead_reply_count
Type: metric
Lead Clicks
Number of link clicks by the lead

Field Name: lead_click_count
Type: metric
Leads Count
Number of leads (1 per row — sum to count leads per group)

Field Name: leads_count
Type: metric

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Emails

Emails Count
Number of emails (1 per row — sum to count emails per group)

Field Name: emails_count
Type: metric

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Sender Accounts

Sender Warmup Score
Warmup health score of the sender inbox (0–100)

Field Name: sender_warmup_score
Type: metric

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