Last updated: August 6, 2026
37 dimensions
41 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your YouTube Analytics data.Channel
Channel ID | The unique ID of the YouTube channel Field Name: channelIdType: dimension |
Channel Name | The name of the YouTube channel Field Name: channelTitleType: dimension |
Channel URL | The URL of the YouTube channel Field Name: channelUrlType: dimension |
Channel Description | The description of the YouTube channel Field Name: channelDescriptionType: dimension |
Channel Custom URL | The custom URL of the YouTube channel Field Name: channelCustomUrlType: dimension |
Channel Created Date | The date the channel was created Field Name: channelPublishedAtType: dimension |
Channel Thumbnail URL | The URL of the channel thumbnail Field Name: channelThumbnailUrlType: dimension |
Channel Country | The country associated with the channel Field Name: channelCountryType: dimension |
Channel Hidden Subscribers | Whether the subscriber count is publicly visible Field Name: channelHiddenSubscribersType: dimension |
Video
Video ID | The unique ID of the video Field Name: videoIdType: dimension |
Video Title | The title of the video Field Name: videoTitleType: dimension |
Video URL | The URL of the video Field Name: videoUrlType: dimension |
Video Thumbnail URL | The URL of the video thumbnail Field Name: videoThumbnailUrlType: dimension |
Video Visibility Status | The visibility status of the video (public, private, unlisted) Field Name: videoPrivacyStatusType: dimension |
Video Upload Status | The upload status of the video Field Name: videoUploadStatusType: dimension |
Video Failure Reason | The reason a video failed to upload Field Name: videoFailureReasonType: dimension |
Video Rejection Reason | The reason a video was rejected Field Name: videoRejectionReasonType: dimension |
Video Length | The duration of the video Field Name: videoLengthType: dimension |
Video Embeddability | Whether the video can be embedded on other sites Field Name: videoEmbeddableType: dimension |
Video Public Stats Viewable | Whether extended video statistics are publicly viewable Field Name: videoPublicStatsViewableType: dimension |
Video Made For Kids | Whether the video is designated as child-directed Field Name: videoMadeForKidsType: dimension |
Published Date | The date the video was published Field Name: videoPublishedDateType: dimension |
Video Description | The description of the video Field Name: videoDescriptionType: dimension |
Video Tags | Keyword tags associated with the video Field Name: videoTagsType: dimension |
Live Broadcast Content | Whether the video has live broadcast content (upcoming, live, none) Field Name: liveBroadcastContentType: dimension |
Breakdown
Creator Content Type | The type of content: shorts, videoOnDemand, or liveStream Field Name: creatorContentTypeType: dimension |
Live Or On-Demand | Whether views are from live broadcast or on-demand playback Field Name: liveOrOnDemandType: dimension |
Demographics
Age Group | The age group of logged-in viewers Field Name: ageGroupType: dimension |
Gender | The gender of logged-in viewers Field Name: genderType: dimension |
Device
Device Type | The device type (mobile, desktop, tablet, TV) Field Name: deviceTypeType: dimension |
Operating System | The operating system of the viewer device Field Name: operatingSystemType: dimension |
YouTube Product | The YouTube service where activity occurred (Core, Music, etc.) Field Name: youtubeProductType: dimension |
Traffic
Traffic Source Type | How viewers reached the video (search, suggested, external, etc.) Field Name: insightTrafficSourceTypeType: dimension |
Geography
Country | The country associated with the report metrics Field Name: countryType: dimension |
US State | The US state (only available when filtering by US) Field Name: provinceType: dimension |
Monetization
Ad Type | The type of ad that ran during video playback Field Name: adTypeType: dimension |
Audience Retention
Elapsed Video Time Ratio | The ratio of elapsed video time to total video length Field Name: elapsedVideoTimeRatioType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your YouTube Analytics campaigns.Engagement
Video Views | The number of times videos were viewed Field Name: viewsType: metric |
Engaged Views | Views of at least 4 seconds Field Name: engagedViewsType: metric |
Estimated Minutes Watched | Total minutes users watched videos Field Name: estimatedMinutesWatchedType: metric |
Average View Duration (Sec) | Average video playback length in seconds Field Name: averageViewDurationSecondsType: metric |
Average View Duration (Min) | Average video playback length in minutes Field Name: averageViewDurationMinutesType: metric |
Average View Duration Percentage | Average percentage of video watched Field Name: averageViewPercentageType: metric |
Likes | Number of likes on videos Field Name: likesType: metric |
Dislikes | Number of dislikes on videos Field Name: dislikesType: metric |
Comments | Number of comments on videos Field Name: commentsType: metric |
Shares | Number of times videos were shared Field Name: sharesType: metric |
Gained Subscribers | Number of new subscribers gained Field Name: subscribersGainedType: metric |
Lost Subscribers | Number of subscribers lost Field Name: subscribersLostType: metric |
Videos Added To Playlist | Times videos were added to playlists Field Name: videosAddedToPlaylistsType: metric |
Videos Removed From Playlist | Times videos were removed from playlists Field Name: videosRemovedFromPlaylistsType: metric |
Viewer Percentage | Percentage of logged-in viewers (only with demographics) Field Name: viewerPercentageType: metric |
Channel Totals
Channel Total Page Views | Total channel views (all time) Field Name: channelTotalViewsType: metric |
Channel Total Subscribers | Total channel subscribers (all time) Field Name: channelTotalSubscribersType: metric |
Channel Total Video Count | Total public videos on the channel Field Name: channelTotalVideosType: metric |
Cards
Card Impressions | Number of times cards were displayed Field Name: cardImpressionsType: metric |
Card Clicks | Number of times cards were clicked Field Name: cardClicksType: metric |
Card Click Rate | Click-through rate for cards Field Name: cardClickRateType: metric |
Card Teaser Impressions | Number of times card teasers were shown Field Name: cardTeaserImpressionsType: metric |
Card Teaser Clicks | Number of clicks on card teasers Field Name: cardTeaserClicksType: metric |
Card Teaser Click Rate | Click-through rate for card teasers Field Name: cardTeaserClickRateType: metric |
Annotations
Annotation Impressions | Total annotation impressions Field Name: annotationImpressionsType: metric |
Annotation Clickable Impressions | Clickable annotation impressions Field Name: annotationClickableImpressionsType: metric |
Annotation Closable Impressions | Closable annotation impressions Field Name: annotationClosableImpressionsType: metric |
Annotation Clicks | Number of annotation clicks Field Name: annotationClicksType: metric |
Annotation Closes | Number of annotation closes Field Name: annotationClosesType: metric |
Annotation Click Through Rate | Annotation click-through rate Field Name: annotationClickThroughRateType: metric |
Annotation Close Rate | Annotation close rate Field Name: annotationCloseRateType: metric |
Monetization
Estimated Revenue | Estimated net revenue from advertising and non-advertising sources Field Name: estimatedRevenueType: metric |
Gross Revenue (USD) | Estimated gross revenue from Google-sold advertising Field Name: grossRevenueType: metric |
Ad Impressions | Number of verified ad impressions served Field Name: adImpressionsType: metric |
CPM | Estimated gross revenue per thousand ad impressions Field Name: cpmType: metric |
Monetized Playbacks | Playbacks where at least one ad impression was shown Field Name: monetizedPlaybacksType: metric |
Playback Based CPM | Estimated gross revenue per thousand playbacks Field Name: playbackBasedCpmType: metric |
Estimated YouTube Premium Minutes Watched | Minutes watched by YouTube Premium members Field Name: estimatedRedMinutesWatchedType: metric |
YouTube Premium Views | Views by YouTube Premium members Field Name: redViewsType: metric |
Audience Retention
Audience Watch Ratio | Absolute ratio of viewers watching at given point Field Name: audienceWatchRatioType: metric |
Relative Retention Performance | Retention compared to similar length videos Field Name: relativeRetentionPerformanceType: metric |
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