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Last updated: April 12, 2026
37 dimensions
41 metrics
This reference covers all available dimensions and metrics for YouTube Analytics data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets

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Dimensions

Dimensions are the attributes you can use to segment and group your YouTube Analytics data.

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Channel

Channel ID
The unique ID of the YouTube channel

Field Name: channelId
Type: dimension
Channel Name
The name of the YouTube channel

Field Name: channelTitle
Type: dimension
Channel URL
The URL of the YouTube channel

Field Name: channelUrl
Type: dimension
Channel Description
The description of the YouTube channel

Field Name: channelDescription
Type: dimension
Channel Custom URL
The custom URL of the YouTube channel

Field Name: channelCustomUrl
Type: dimension
Channel Created Date
The date the channel was created

Field Name: channelPublishedAt
Type: dimension
Channel Thumbnail URL
The URL of the channel thumbnail

Field Name: channelThumbnailUrl
Type: dimension
Channel Country
The country associated with the channel

Field Name: channelCountry
Type: dimension
Channel Hidden Subscribers
Whether the subscriber count is publicly visible

Field Name: channelHiddenSubscribers
Type: dimension

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Video

Video ID
The unique ID of the video

Field Name: videoId
Type: dimension
Video Title
The title of the video

Field Name: videoTitle
Type: dimension
Video URL
The URL of the video

Field Name: videoUrl
Type: dimension
Video Thumbnail URL
The URL of the video thumbnail

Field Name: videoThumbnailUrl
Type: dimension
Video Visibility Status
The visibility status of the video (public, private, unlisted)

Field Name: videoPrivacyStatus
Type: dimension
Video Upload Status
The upload status of the video

Field Name: videoUploadStatus
Type: dimension
Video Failure Reason
The reason a video failed to upload

Field Name: videoFailureReason
Type: dimension
Video Rejection Reason
The reason a video was rejected

Field Name: videoRejectionReason
Type: dimension
Video Length
The duration of the video

Field Name: videoLength
Type: dimension
Video Embeddability
Whether the video can be embedded on other sites

Field Name: videoEmbeddable
Type: dimension
Video Public Stats Viewable
Whether extended video statistics are publicly viewable

Field Name: videoPublicStatsViewable
Type: dimension
Video Made For Kids
Whether the video is designated as child-directed

Field Name: videoMadeForKids
Type: dimension
Published Date
The date the video was published

Field Name: videoPublishedDate
Type: dimension
Video Description
The description of the video

Field Name: videoDescription
Type: dimension
Video Tags
Keyword tags associated with the video

Field Name: videoTags
Type: dimension
Live Broadcast Content
Whether the video has live broadcast content (upcoming, live, none)

Field Name: liveBroadcastContent
Type: dimension

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Breakdown

Creator Content Type
The type of content: shorts, videoOnDemand, or liveStream

Field Name: creatorContentType
Type: dimension
Live Or On-Demand
Whether views are from live broadcast or on-demand playback

Field Name: liveOrOnDemand
Type: dimension

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Demographics

Age Group
The age group of logged-in viewers

Field Name: ageGroup
Type: dimension
Gender
The gender of logged-in viewers

Field Name: gender
Type: dimension

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Device

Device Type
The device type (mobile, desktop, tablet, TV)

Field Name: deviceType
Type: dimension
Operating System
The operating system of the viewer device

Field Name: operatingSystem
Type: dimension
YouTube Product
The YouTube service where activity occurred (Core, Music, etc.)

Field Name: youtubeProduct
Type: dimension

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Traffic

Traffic Source Type
How viewers reached the video (search, suggested, external, etc.)

Field Name: insightTrafficSourceType
Type: dimension

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Geography

Country
The country associated with the report metrics

Field Name: country
Type: dimension
US State
The US state (only available when filtering by US)

Field Name: province
Type: dimension

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Monetization

Ad Type
The type of ad that ran during video playback

Field Name: adType
Type: dimension

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Audience Retention

Elapsed Video Time Ratio
The ratio of elapsed video time to total video length

Field Name: elapsedVideoTimeRatio
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your YouTube Analytics campaigns.

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Engagement

Video Views
The number of times videos were viewed

Field Name: views
Type: metric
Engaged Views
Views of at least 4 seconds

Field Name: engagedViews
Type: metric
Estimated Minutes Watched
Total minutes users watched videos

Field Name: estimatedMinutesWatched
Type: metric
Average View Duration (Sec)
Average video playback length in seconds

Field Name: averageViewDurationSeconds
Type: metric
Average View Duration (Min)
Average video playback length in minutes

Field Name: averageViewDurationMinutes
Type: metric
Average View Duration Percentage
Average percentage of video watched

Field Name: averageViewPercentage
Type: metric
Likes
Number of likes on videos

Field Name: likes
Type: metric
Dislikes
Number of dislikes on videos

Field Name: dislikes
Type: metric
Comments
Number of comments on videos

Field Name: comments
Type: metric
Shares
Number of times videos were shared

Field Name: shares
Type: metric
Gained Subscribers
Number of new subscribers gained

Field Name: subscribersGained
Type: metric
Lost Subscribers
Number of subscribers lost

Field Name: subscribersLost
Type: metric
Videos Added To Playlist
Times videos were added to playlists

Field Name: videosAddedToPlaylists
Type: metric
Videos Removed From Playlist
Times videos were removed from playlists

Field Name: videosRemovedFromPlaylists
Type: metric
Viewer Percentage
Percentage of logged-in viewers (only with demographics)

Field Name: viewerPercentage
Type: metric

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Channel Totals

Channel Total Page Views
Total channel views (all time)

Field Name: channelTotalViews
Type: metric
Channel Total Subscribers
Total channel subscribers (all time)

Field Name: channelTotalSubscribers
Type: metric
Channel Total Video Count
Total public videos on the channel

Field Name: channelTotalVideos
Type: metric

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Cards

Card Impressions
Number of times cards were displayed

Field Name: cardImpressions
Type: metric
Card Clicks
Number of times cards were clicked

Field Name: cardClicks
Type: metric
Card Click Rate
Click-through rate for cards

Field Name: cardClickRate
Type: metric
Card Teaser Impressions
Number of times card teasers were shown

Field Name: cardTeaserImpressions
Type: metric
Card Teaser Clicks
Number of clicks on card teasers

Field Name: cardTeaserClicks
Type: metric
Card Teaser Click Rate
Click-through rate for card teasers

Field Name: cardTeaserClickRate
Type: metric

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Annotations

Annotation Impressions
Total annotation impressions

Field Name: annotationImpressions
Type: metric
Annotation Clickable Impressions
Clickable annotation impressions

Field Name: annotationClickableImpressions
Type: metric
Annotation Closable Impressions
Closable annotation impressions

Field Name: annotationClosableImpressions
Type: metric
Annotation Clicks
Number of annotation clicks

Field Name: annotationClicks
Type: metric
Annotation Closes
Number of annotation closes

Field Name: annotationCloses
Type: metric
Annotation Click Through Rate
Annotation click-through rate

Field Name: annotationClickThroughRate
Type: metric
Annotation Close Rate
Annotation close rate

Field Name: annotationCloseRate
Type: metric

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Monetization

Estimated Revenue
Estimated net revenue from advertising and non-advertising sources

Field Name: estimatedRevenue
Type: metric
Gross Revenue (USD)
Estimated gross revenue from Google-sold advertising

Field Name: grossRevenue
Type: metric
Ad Impressions
Number of verified ad impressions served

Field Name: adImpressions
Type: metric
CPM
Estimated gross revenue per thousand ad impressions

Field Name: cpm
Type: metric
Monetized Playbacks
Playbacks where at least one ad impression was shown

Field Name: monetizedPlaybacks
Type: metric
Playback Based CPM
Estimated gross revenue per thousand playbacks

Field Name: playbackBasedCpm
Type: metric
Estimated YouTube Premium Minutes Watched
Minutes watched by YouTube Premium members

Field Name: estimatedRedMinutesWatched
Type: metric
YouTube Premium Views
Views by YouTube Premium members

Field Name: redViews
Type: metric

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Audience Retention

Audience Watch Ratio
Absolute ratio of viewers watching at given point

Field Name: audienceWatchRatio
Type: metric
Relative Retention Performance
Retention compared to similar length videos

Field Name: relativeRetentionPerformance
Type: metric

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