Google Analytics 4 Metrics & Dimensions

Last updated: November 3, 2025

168 dimensions

90 metrics

This reference covers all available dimensions and metrics for Google Analytics 4 data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Looker Studio

Dimensions

Dimensions are the attributes you can use to segment and group your Google Analytics 4 data.

Traffic Sources


Session Source	The source that initiated a session on your website or app. For example,if people visit from google.com,your traffic sourceis ‘google’. Attribution Model: Last Click. Field Name: `sessionSource` Type: dimension
Session Medium	The medium that initiated a session on your website or app. It is the category of the traffic source.For example,if people visit yourwebsite from google ‘s organic search results, the medium would be ‘organic’. Attribution Model: Last Click. Field Name: `sessionMedium` Type: dimension
Session Campaign ID	The ID of the marketing campaign driving traffic to your website or app. You can send the campaign ID using UTM parameters on your ad ‘s links. Attribution Model: Last Click. Field Name: `sessionCampaignId` Type: dimension
Session Campaign Name	The name of the marketing campaign driving traffic to your website or app. You can send the campaign name using UTM parameters on your ad ‘s links. Attribution Model: Last Click. Field Name: `sessionCampaignName` Type: dimension
Session Content	The ad content that led to a session. Populated by the utm_content parameter. Attribution Model: Last Click. Field Name: `sessionManualAdContent` Type: dimension
Session Default Channel Group	The default channel group is based primarily on source and medium.GA4 defined traffic categories which includes ‘Direct Field Name: `sessionDefaultChannelGroup` Type: dimension
Session Source / Medium	The combined values of the source and medium dimensions. It is very common to see those two values together. Attribution Model: Last Click. Field Name: `sessionSourceMedium` Type: dimension
Session Manual Term	The term that led to a session. Populated by the utm_term parameter. Attribution Model: Last Click. Field Name: `sessionManualTerm` Type: dimension

Account


Account ID	Field Name: `accountId` Type: dimension
Account Name	Field Name: `accountName` Type: dimension
Property ID	Field Name: `propertyId` Type: dimension
Property Name	Field Name: `propertyName` Type: dimension
Stream ID	The numeric data stream identifier for your app or website. Field Name: `streamId` Type: dimension
Stream Name	The data stream name for your app or website. Field Name: `streamName` Type: dimension

Events


Event Name	Field Name: `eventName` Type: dimension
Is Conversion	Field Name: `isConversionEvent` Type: dimension
Is Key Event	The string “true” if the event is a key event. Marking an event as a key event affects reports from time of creation. Field Name: `isKeyEvent` Type: dimension
Method	The method by which an event was triggered. Populated by the event parameter method. Field Name: `method` Type: dimension

First Click Attribution


Default Channel Group	The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes ‘Direct Field Name: `firstUserDefaultChannelGroup` Type: dimension
Campaign ID	ID of the marketing campaign that first acquired the user. Field Name: `firstUserCampaignId` Type: dimension
Campaign Name	Name of the marketing campaign that first acquired the user. Field Name: `firstUserCampaignName` Type: dimension
Source	The utm_source that first acquired the user. Field Name: `firstUserSource` Type: dimension
Medium	The utm_medium that first acquired the user. Field Name: `firstUserMedium` Type: dimension
First User Google Ads Account Name	The Account name from Google Ads that first acquired the user. Field Name: `firstUserGoogleAdsAccountName` Type: dimension
First User Google Ads Ad Group ID	The Ad Group Id in Google Ads that first acquired the user. Field Name: `firstUserGoogleAdsAdGroupId` Type: dimension
First User Google Ads Ad Group Name	The Ad Group Name in Google Ads that first acquired the user. Field Name: `firstUserGoogleAdsAdGroupName` Type: dimension
First User Google Ads Ad Network Type	The advertising network that first acquired the user. An enumeration which includes Google search, Search partners, Google Display Network, YouTube Search, YouTube Videos, Cross-network, Social, and (universal campaign). Field Name: `firstUserGoogleAdsAdNetworkType` Type: dimension
First User Google Ads Campaign ID	Identifier of the Google Ads marketing campaign that first acquired the user. Field Name: `firstUserGoogleAdsCampaignId` Type: dimension
First User Google Ads Campaign Name	Name of the Google Ads marketing campaign that first acquired the user. Field Name: `firstUserGoogleAdsCampaignName` Type: dimension
First User Google Ads Campaign Type	The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. Field Name: `firstUserGoogleAdsCampaignType` Type: dimension
First User Google Ads Creative ID	The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads. Field Name: `firstUserGoogleAdsCreativeId` Type: dimension
First User Google Ads Customer ID	The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts. Field Name: `firstUserGoogleAdsCustomerId` Type: dimension
First User Google Ads Keyword Text	The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. Field Name: `firstUserGoogleAdsKeyword` Type: dimension
First User Google Ads Query	The search query that first acquired the user. Field Name: `firstUserGoogleAdsQuery` Type: dimension

Google Ads Traffic Sources


Session Google Ads Account Name	The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. Field Name: `sessionGoogleAdsAccountName` Type: dimension
Session Google Ads Ad Group ID	The Ad Group Id in Google Ads for a session. Field Name: `sessionGoogleAdsAdGroupId` Type: dimension
Session Google Ads Ad Group Name	The Ad Group Name in Google Ads for a session. Field Name: `sessionGoogleAdsAdGroupName` Type: dimension
Session Google Ads Ad Network Type	The advertising network that led to the session. An enumeration which includes Google search, Search partners, Google Display Network, YouTube Search, YouTube Videos, Cross-network, Social, and (universal campaign). Field Name: `sessionGoogleAdsAdNetworkType` Type: dimension
Session Google Ads Campaign ID	The Campaign ID for the Google Ads Campaign that led to this session. Field Name: `sessionGoogleAdsCampaignId` Type: dimension
Session Google Ads Campaign Name	The Campaign name for the Google Ads Campaign that led to this session. Field Name: `sessionGoogleAdsCampaignName` Type: dimension
Session Google Ads Campaign Type	The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Field Name: `sessionGoogleAdsCampaignType` Type: dimension
Session Google Ads Creative ID	The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads. Field Name: `sessionGoogleAdsCreativeId` Type: dimension
Session Google Ads Customer ID	The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts. Field Name: `sessionGoogleAdsCustomerId` Type: dimension
Session Google Ads Keyword Text	The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. Field Name: `sessionGoogleAdsKeyword` Type: dimension
Session Google Ads Query	The search query that led to the session. Field Name: `sessionGoogleAdsQuery` Type: dimension

Data Driven Attribution


Default Channel Group	These dimensions are compatible only with Conversion Events metrics. The default attribution model is data driven on all GA4 properties by default, but you can change it to First or Last click on the admin configuration. Field Name: `defaultChannelGroup` Type: dimension
Campaign ID	The identifier of the marketing campaign. Present only for Conversion Events. Includes Google Ads Campaigns, Manual Campaigns & other Campaigns. Field Name: `campaignId` Type: dimension
Campaign Name	The name of the marketing campaign. Present only for Conversion Events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Field Name: `campaignName` Type: dimension
Ad Group ID	The ad group id attributed to the Conversion Event. Field Name: `googleAdsAdGroupId` Type: dimension
Source	The source attributed to the Conversion Event. Field Name: `source` Type: dimension
Medium	The medium attributed to the Conversion Event. Field Name: `medium` Type: dimension
Manual Term	The term attributed to the Conversion Event. Populated by the utm_term parameter. Field Name: `manualTerm` Type: dimension
Manual Ad Content	TThe ad content attributed to the Conversion Event. Populated by the utm_content parameter. Field Name: `manualAdContent` Type: dimension
Google Ads Account Name	The Account name from Google Ads for the campaign that led to the key event. Corresponds to customer.descriptive_name in the Google Ads API. Field Name: `googleAdsAccountName` Type: dimension
Google Ads Ad Group Name	The ad group name attributed to the key event. Field Name: `googleAdsAdGroupName` Type: dimension
Google Ads Ad Network Type	The advertising network type of the key event. An enumeration which includes Google search, Search partners, Google Display Network, YouTube Search, YouTube Videos, Cross-network, Social, and (universal campaign). Field Name: `googleAdsAdNetworkType` Type: dimension
Google Ads Campaign ID	The campaign ID for the Google Ads campaign attributed to the key event. Field Name: `googleAdsCampaignId` Type: dimension
Google Ads Campaign Name	The campaign name for the Google Ads campaign attributed to the key event. Field Name: `googleAdsCampaignName` Type: dimension
Google Ads Campaign Type	The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Field Name: `googleAdsCampaignType` Type: dimension
Google Ads Creative ID	The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads. Field Name: `googleAdsCreativeId` Type: dimension
Google Ads Customer ID	The Customer ID from Google Ads for the campaign that led to the key event. Customer IDs in Google Ads uniquely identify Google Ads accounts. Field Name: `googleAdsCustomerId` Type: dimension
Google Ads Keyword Text	The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. Field Name: `googleAdsKeyword` Type: dimension
Google Ads Query	The search query that led to the key event. Field Name: `googleAdsQuery` Type: dimension

Page Tracking


Host Name	Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com Field Name: `hostName` Type: dimension
Page Path	The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us Field Name: `pagePath` Type: dimension
Page Title	The web page titles used on your site. Field Name: `pageTitle` Type: dimension
Landing Page + Query String	The page path + query string associated with the first pageview in a session. Field Name: `landingPagePlusQueryString` Type: dimension
Page Referrer	The full referring URL including the hostname and path. This referring URL is the user’s previous URL and can be this website’s domain or other domains. Populated by the event parameter ‘page_referrer’. Field Name: `pageReferrer` Type: dimension
File Extension	The extension of the downloaded file (for example, pdf or txt). Automatically populated if Enhanced Measurement is enabled. Field Name: `fileExtension` Type: dimension
File Name	The page path of the downloaded file (for example, /menus/dinner-menu.pdf). Automatically populated if Enhanced Measurement is enabled. Field Name: `fileName` Type: dimension
Full Page URL	The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true. Field Name: `fullPageUrl` Type: dimension
Link Classes	The HTML class attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Field Name: `linkClasses` Type: dimension
Link Domain	The destination domain of the outbound link. Automatically populated if Enhanced Measurement is enabled. Field Name: `linkDomain` Type: dimension
Link ID	The HTML ID attribute for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Field Name: `linkId` Type: dimension
Link Text	The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Field Name: `linkText` Type: dimension
Link URL	The full URL for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Field Name: `linkUrl` Type: dimension
Outbound	Returns true if the link led to a site that is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Field Name: `outbound` Type: dimension
Percent Scrolled	The percentage down the page that the user has scrolled (for example, 90). Automatically populated if Enhanced Measurement is enabled. Field Name: `percentScrolled` Type: dimension
Search Term	The term searched by the user. Automatically populated if Enhanced Measurement is enabled. Field Name: `searchTerm` Type: dimension

E-commerce


Transaction ID	Field Name: `transactionId` Type: dimension
Order Coupon	Field Name: `orderCoupon` Type: dimension
Shipping Tier	Field Name: `shippingTier` Type: dimension
Currency	The local currency code (based on ISO 4217 standard) of the eCommerce event. Field Name: `currencyCode` Type: dimension
Virtual Currency Name	The name of a virtual currency with which the user is interacting. Field Name: `virtualCurrencyName` Type: dimension

Geography


Continent	Field Name: `continent` Type: dimension
Country	Field Name: `country` Type: dimension
Region	Field Name: `region` Type: dimension
City	Field Name: `city` Type: dimension
City ID	The geographic ID of the city from which the user activity originated, derived from their IP address. Field Name: `cityId` Type: dimension
Continent ID	The geographic ID of the continent from which the user activity originated. Field Name: `continentId` Type: dimension
Country ID	The geographic ID of the country from which the user activity originated, derived from their IP address. Field Name: `countryId` Type: dimension

Device


Device Category	Field Name: `deviceCategory` Type: dimension
Operating System	Field Name: `operatingSystem` Type: dimension
Browser	Field Name: `browser` Type: dimension
Mobile Device Branding	Field Name: `mobileDeviceBranding` Type: dimension
Mobile Device Model	Field Name: `mobileDeviceModel` Type: dimension
Device Model	The mobile device model (example: iPhone 10,6). Field Name: `deviceModel` Type: dimension
Device	The branded device name (examples: Galaxy S10 or P30 Pro). Field Name: `mobileDeviceMarketingName` Type: dimension
OS Version	The operating system versions used by visitors to your website or app. For example, Android 10’s version is 10, and iOS 13.5.1’s version is 13.5.1. Field Name: `operatingSystemVersion` Type: dimension
Operating System with Version	The operating system and version. For example, Android 10 or Windows 7. Field Name: `operatingSystemWithVersion` Type: dimension

User Characteristics


Age	Field Name: `userAgeBracket` Type: dimension
Gender	Field Name: `userGender` Type: dimension
Language	Field Name: `language` Type: dimension
Interests	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, Shoppers, Lifestyles & Hobbies/Pet Lovers, or Travel/Travel Buffs/Beachbound Travelers. Field Name: `brandingInterest` Type: dimension
New / Returning	New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: new or returning. Field Name: `newVsReturning` Type: dimension
Language Code	The language setting (ISO 639) of the user’s browser or device. For example, en-us. Field Name: `languageCode` Type: dimension
Signed in with User ID	The string “yes” if the user signed in with the User-ID feature. Field Name: `signedInWithUserId` Type: dimension

Store Items


Item ID	Field Name: `itemId` Type: dimension
Item Brand	Field Name: `itemBrand` Type: dimension
Item Category	Field Name: `itemCategory` Type: dimension
Item Name	Field Name: `itemName` Type: dimension
Item Variant	Field Name: `itemVariant` Type: dimension
Item Affiliation	Field Name: `itemAffiliation` Type: dimension
Item Category 2	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. Field Name: `itemCategory2` Type: dimension
Item Category 3	The hierarchical category in which the item is classified. Field Name: `itemCategory3` Type: dimension
Item Category 4	The hierarchical category in which the item is classified. Field Name: `itemCategory4` Type: dimension
Item Category 5	The hierarchical category in which the item is classified. Field Name: `itemCategory5` Type: dimension
Item List ID	The ID of the item list. Field Name: `itemListId` Type: dimension
Item List Name	The name of the item list. Field Name: `itemListName` Type: dimension
Item List Position	The position of an item in a list. Field Name: `itemListPosition` Type: dimension
Item Location ID	The physical location associated with the item. Field Name: `itemLocationID` Type: dimension

App Info


App Version	Field Name: `appVersion` Type: dimension
Screen Resolution	Field Name: `screenResolution` Type: dimension
Platform	The platform on which your app or website ran; for example, web, iOS, or Android. Field Name: `platform` Type: dimension
Platform / Device Category	The platform and type of device on which your website or mobile app ran. Field Name: `platformDeviceCategory` Type: dimension


Ad Format	Describes the way ads looked and where they were located. Typical formats include Interstitial, Banner, Rewarded, and Native advanced. Field Name: `adFormat` Type: dimension
Ad Source	The source network that served the ad. Typical sources include AdMob Network, Liftoff, Facebook Audience Network, and Mediated house ads. Field Name: `adSourceName` Type: dimension
Ad Unit	The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users. Field Name: `adUnitName` Type: dimension

Audience


Audience ID	The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports. Field Name: `audienceId` Type: dimension
Audience Name	The given name of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports. Field Name: `audienceName` Type: dimension
Audience Resource Name	The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource. Field Name: `audienceResourceName` Type: dimension

Campaign Manager 360


CM360 Account ID	The CM360 Account ID that led to the key event. Identifies the CM360 Account. Field Name: `cm360AccountId` Type: dimension
CM360 Account Name	The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles. Field Name: `cm360AccountName` Type: dimension
CM360 Advertiser ID	The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. Field Name: `cm360AdvertiserId` Type: dimension
CM360 Advertiser Name	The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. Field Name: `cm360AdvertiserName` Type: dimension
CM360 Campaign ID	The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. Field Name: `cm360CampaignId` Type: dimension
CM360 Campaign Name	The CM360 Campaign Name that led to the key event. Field Name: `cm360CampaignName` Type: dimension
CM360 Creative ID	The CM360 Creative ID that led to the key event. Identifies a CM360 creative. Field Name: `cm360CreativeId` Type: dimension
CM360 Creative Name	The CM360 Creative Name that led to the key event. Field Name: `cm360CreativeName` Type: dimension
CM360 Creative Type	The CM360 Creative Type that led to the key event. A category of CM360 creatives like “Display” or “Tracking”. Field Name: `cm360CreativeType` Type: dimension
CM360 Creative Version	The CM360 Creative Version that led to the key event. Field Name: `cm360CreativeVersion` Type: dimension
CM360 Medium	The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure. Field Name: `cm360Medium` Type: dimension
CM360 Source	The CM360 Source that led to the key event. Field Name: `cm360Source` Type: dimension
CM360 Source / Medium	The CM360 Source Medium that led to the key event. A combination of the source and medium. Field Name: `cm360SourceMedium` Type: dimension

Display & Video 360


DV360 Advertiser ID	The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser. Field Name: `dv360AdvertiserId` Type: dimension
DV360 Advertiser Name	The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns. Field Name: `dv360AdvertiserName` Type: dimension
DV360 Campaign ID	The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign. Field Name: `dv360CampaignId` Type: dimension
DV360 Campaign Name	The DV360 Campaign Name that led to the key event. Field Name: `dv360CampaignName` Type: dimension
DV360 Creative ID	The DV360 Creative ID that led to the key event. Field Name: `dv360CreativeId` Type: dimension
DV360 Creative Name	The DV360 Creative Name that led to the key event. Field Name: `dv360CreativeName` Type: dimension
DV360 Insertion Order ID	The DV360 Insertion Order ID that led to the key event. Field Name: `dv360InsertionOrderId` Type: dimension
DV360 Insertion Order Name	The DV360 Insertion Order Name that led to the key event. Field Name: `dv360InsertionOrderName` Type: dimension
DV360 Line Item ID	The DV360 Line Item ID that led to the key event. Field Name: `dv360LineItemId` Type: dimension
DV360 Line Item Name	The DV360 Line Item Name that led to the key event. Field Name: `dv360LineItemName` Type: dimension

Games


Achievement ID	The achievement ID in a game for an event. Populated by the event parameter achievement_id. Field Name: `achievementId` Type: dimension
Character	The player character in a game for an event. Populated by the event parameter character. Field Name: `character` Type: dimension
Group ID	The player group ID in a game for an event. Populated by the event parameter group_id. Field Name: `groupId` Type: dimension
Level	The player’s level in a game. Populated by the event parameter level. Field Name: `level` Type: dimension

Promotions


Item Promotion Creative Name	The name of the item-promotion creative. Field Name: `itemPromotionCreativeName` Type: dimension
Item Promotion Creative Slot	The name of the promotional creative slot associated with the item. Field Name: `itemPromotionCreativeSlot` Type: dimension
Item Promotion ID	The ID of the item promotion. Field Name: `itemPromotionId` Type: dimension
Item Promotion Name	The name of the promotion for the item. Field Name: `itemPromotionName` Type: dimension

Media


Video Provider	The source of the video (for example, YouTube). Automatically populated for embedded videos if Enhanced Measurement is enabled. Field Name: `videoProvider` Type: dimension
Video Title	The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Field Name: `videoTitle` Type: dimension
Video URL	The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Field Name: `videoUrl` Type: dimension
Visible	Returns true if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Field Name: `visible` Type: dimension

Configuration


Test Data Filter ID	The numeric identifier of a data filter in testing state. Field Name: `testDataFilterId` Type: dimension
Test Data Filter Name	The name of data filters in testing state. Field Name: `testDataFilterName` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your Google Analytics 4 campaigns.

User Engagement


Sessions	A session is initiated when an app is opened in the foreground or when a webpage is opened.By default, a sessions ends after 30 minutes of user inactivity. Field Name: `sessions` Type: metric
Total Users	The number of distinct users who have interacted with your website or app. Field Name: `totalUsers` Type: metric
Engaged Sessions	An engaged session is defined as a session that: lasted 10 seconds or longer, had one or more key events fired or had two or more pageviews. Field Name: `engagedSessions` Type: metric
Average Session Duration	The average duration in seconds of user’s sessions. Field Name: `averageSessionDuration` Type: metric
Engagement Rate	The percentage of engaged sessions (Engaged sessions divided by Sessions). Field Name: `engagementRate` Type: metric
Bounce Rate	The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). Field Name: `bounceRate` Type: metric
DAU / MAU	The rolling percent of 30-day active users who are also 1-day active users. Field Name: `dauPerMau` Type: metric
DAU / WAU	The rolling percent of 7-day active users who are also 1-day active users. Field Name: `dauPerWau` Type: metric
Sessions per User	The average number of sessions per user (Sessions divided by Active Users). Field Name: `sessionsPerUser` Type: metric
User Engagement Duration	The total amount of time (in seconds) your website or app was in the foreground of users’ devices. Field Name: `userEngagementDuration` Type: metric
WAU / MAU	The rolling percent of 30-day active users who are also 7-day active users. Field Name: `wauPerMau` Type: metric

E-commerce


E-commerce Purchases	Field Name: `ecommercePurchases` Type: metric
Transactions	Field Name: `transactions` Type: metric
Purchase Revenue	Field Name: `purchaseRevenue` Type: metric
Checkouts	Field Name: `checkouts` Type: metric
Add To Carts	Field Name: `addToCarts` Type: metric
Conversions	Field Name: `conversions` Type: metric
User Conversion Rate	Field Name: `userConversionRate` Type: metric
Purchaser Conversion Rate	Field Name: `purchaserConversionRate` Type: metric
First Time Purchaser C.R.	Field Name: `firstTimePurchaserConversionRate` Type: metric
Average Purchase Revenue	The average purchase revenue in the transaction group of events. Field Name: `averagePurchaseRevenue` Type: metric
ARPPU	Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected. Field Name: `averagePurchaseRevenuePerPayingUser` Type: metric
Average Purchase Revenue per User	The average purchase revenue per active user that logged any event. The summary metric is for the time period selected. Field Name: `averagePurchaseRevenuePerUser` Type: metric
ARPU	Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings. Field Name: `averageRevenuePerUser` Type: metric
First Time Purchasers	The number of users that completed their first purchase event. Field Name: `firstTimePurchasers` Type: metric
First-Time Purchasers per New User	The average number of first-time purchasers per new user. Field Name: `firstTimePurchasersPerNewUser` Type: metric
Gross Purchase Revenue	The sum of revenue from purchases made in your app or site. Field Name: `grossPurchaseRevenue` Type: metric
Purchase-to-View Rate	The number of users who purchased a product divided by the number of users who viewed the same product. Field Name: `purchaseToViewRate` Type: metric
Purchaser Rate	The percentage of active users who made one or more purchase transactions. Field Name: `purchaserRate` Type: metric
Refund Amount	The total refunded transaction revenues. Field Name: `refundAmount` Type: metric
Total Purchasers	The number of users that logged purchase events for the time period selected. Field Name: `totalPurchasers` Type: metric
Total Revenue	The sum of revenue from purchases, subscriptions, and advertising minus refunded transaction revenue. Field Name: `totalRevenue` Type: metric
Transactions per Purchaser	The average number of transactions per purchaser. Field Name: `transactionsPerPurchaser` Type: metric

User Acquisition


New Users	Field Name: `newUsers` Type: metric
Active Users	Field Name: `activeUsers` Type: metric
1-day Active Users	The number of distinct active users on your site or app within a 1 day period. Field Name: `active1DayUsers` Type: metric
28-day Active Users	The number of distinct active users on your site or app within a 28 day period. Field Name: `active28DayUsers` Type: metric
7-day Active Users	The number of distinct active users on your site or app within a 7 day period. Field Name: `active7DayUsers` Type: metric

Advertiser Performance


Ad Clicks	Field Name: `advertiserAdClicks` Type: metric
Ad Impressions	Field Name: `advertiserAdImpressions` Type: metric
Ad Cost	Field Name: `advertiserAdCost` Type: metric
Ad Cost per Click	Field Name: `advertiserAdCostPerClick` Type: metric
Ad Cost per Conversion	Field Name: `advertiserAdCostPerConversion` Type: metric
Return on Ad Spend	Field Name: `returnOnAdSpend` Type: metric
Total Ad Revenue	Field Name: `totalAdRevenue` Type: metric
Ad Unit Exposure	The time that an ad unit was exposed to a user, in milliseconds. Field Name: `adUnitExposure` Type: metric
Ad Cost per Key Event	Cost per key event is ad cost divided by key events. Field Name: `advertiserAdCostPerKeyEvent` Type: metric

App Performance


Crash Affected Users	Field Name: `crashAffectedUsers` Type: metric
Crash Free Users Rate	Field Name: `crashFreeUsersRate` Type: metric

Events


Event Count	Field Name: `eventCount` Type: metric
Event Value	Field Name: `eventValue` Type: metric
Event Count Per User	Field Name: `eventCountPerUser` Type: metric
Events Per Session	Field Name: `eventsPerSession` Type: metric
Key Events	The count of key events. Marking an event as a key event affects reports from time of creation. Field Name: `keyEvents` Type: metric
Session Key Event Rate	The percentage of sessions in which any key event was triggered. Field Name: `sessionKeyEventRate` Type: metric
User Key Event Rate	The percentage of users who triggered any key event. Field Name: `userKeyEventRate` Type: metric

Store Items


Item Revenue	Field Name: `itemRevenue` Type: metric
Items Added To Cart	Field Name: `itemsAddedToCart` Type: metric
Items Checked Out	Field Name: `itemsCheckedOut` Type: metric
Items Purchased	Field Name: `itemsPurchased` Type: metric
Items Viewed	Field Name: `itemsViewed` Type: metric
Cart-to-View Rate	The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). Field Name: `cartToViewRate` Type: metric
Gross Item Revenue	The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values. Field Name: `grossItemRevenue` Type: metric
Item Discount Amount	The monetary value of item discounts in eCommerce events. Field Name: `itemDiscountAmount` Type: metric
Item-list Click Events	The number of times users clicked an item when it appeared in a list. Field Name: `itemListClickEvents` Type: metric
Item List Click Through Rate	The number of users who selected a list divided by the number of users who viewed the same list. Field Name: `itemListClickThroughRate` Type: metric
Item-list View Events	The number of times the item list was viewed. Field Name: `itemListViewEvents` Type: metric
Item Refund Amount	The total refunded transaction revenue from items only. Field Name: `itemRefundAmount` Type: metric
Item View Events	The number of times the item details were viewed. Field Name: `itemViewEvents` Type: metric
Items Clicked in List	The number of units clicked in list for a single item. Field Name: `itemsClickedInList` Type: metric
Items Viewed in List	The number of units viewed in list for a single item. Field Name: `itemsViewedInList` Type: metric

Promotions


Promotion Clicks	Field Name: `promotionClicks` Type: metric
Promotion Views	Field Name: `promotionViews` Type: metric
Item Promotion Click Through Rate	The number of users who selected a promotion divided by the number of users who viewed the same promotion. Field Name: `itemPromotionClickThroughRate` Type: metric
Items Clicked in Promotion	The number of units clicked in promotion for a single item. Field Name: `itemsClickedInPromotion` Type: metric
Items Viewed in Promotion	The number of units viewed in promotion for a single item. Field Name: `itemsViewedInPromotion` Type: metric

Screen/Page Views


Screen/Page Views	Field Name: `screenPageViews` Type: metric
Screen/Page Views Per Session	Field Name: `screenPageViewsPerSession` Type: metric
Screen/Page Views Per User	Field Name: `screenPageViewsPerUser` Type: metric

Scrolling


Scrolled Users	Field Name: `scrolledUsers` Type: metric

Shipping and Tax


Shipping Amount	Field Name: `shippingAmount` Type: metric
Tax Amount	Field Name: `taxAmount` Type: metric

Cohort Analysis


Cohort Active Users	Field Name: `cohortActiveUsers` Type: metric
Cohort Total Users	The total number of users in the cohort. Field Name: `cohortTotalUsers` Type: metric

Search Console


Organic Google Search Average Position	Field Name: `organicGoogleSearchAveragePosition` Type: metric
Organic Google Search Click Through Rate	Field Name: `organicGoogleSearchClickThroughRate` Type: metric
Organic Google Search Clicks	Field Name: `organicGoogleSearchClicks` Type: metric
Organic Google Search Impressions	Field Name: `organicGoogleSearchImpressions` Type: metric

Publisher Ads


Publisher Ad Clicks	The number of ad_click events. Field Name: `publisherAdClicks` Type: metric
Publisher Ad Impressions	The number of ad_impression events. Field Name: `publisherAdImpressions` Type: metric

Getting started

Data Destinations

Data Sources

​Dimensions

​Traffic Sources

​Account

​Events

​First Click Attribution

​Google Ads Traffic Sources

​Data Driven Attribution

​Page Tracking

​E-commerce

​Geography

​Device

​User Characteristics

​Store Items

​App Info

​Ads

​Audience

​Campaign Manager 360

​Display & Video 360

​Games

​Promotions

​Media

​Configuration

​Metrics

​User Engagement

​E-commerce

​User Acquisition

​Advertiser Performance

​App Performance

​Events

​Store Items

​Promotions

​Screen/Page Views

​Scrolling

​Shipping and Tax

​Cohort Analysis

​Search Console

​Publisher Ads

Dimensions

Traffic Sources

Account

Events

First Click Attribution

Google Ads Traffic Sources

Data Driven Attribution

Page Tracking

E-commerce

Geography

Device

User Characteristics

Store Items

App Info

Ads

Audience

Campaign Manager 360

Display & Video 360

Games

Promotions

Media

Configuration

Metrics

User Engagement

E-commerce

User Acquisition

Advertiser Performance

App Performance

Events

Store Items

Promotions

Screen/Page Views

Scrolling

Shipping and Tax

Cohort Analysis

Search Console

Publisher Ads