Last updated: July 31, 2026
168 dimensions
84 metrics
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Google Analytics 4 data.Traffic Sources
Session Source | The source that initiated a session on your website or app. For example,if people visit from google.com,your traffic sourceis ‘google’. Attribution Model: Last Click. Field Name: sessionSourceType: dimension |
Session Medium | The medium that initiated a session on your website or app. It is the category of the traffic source.For example,if people visit yourwebsite from google ‘s organic search results, the medium would be ‘organic’. Attribution Model: Last Click. Field Name: sessionMediumType: dimension |
Session Campaign ID | The ID of the marketing campaign driving traffic to your website or app. You can send the campaign ID using UTM parameters on your ad ‘s links. Attribution Model: Last Click. Field Name: sessionCampaignIdType: dimension |
Session Campaign Name | The name of the marketing campaign driving traffic to your website or app. You can send the campaign name using UTM parameters on your ad ‘s links. Attribution Model: Last Click. Field Name: sessionCampaignNameType: dimension |
Session Content | The ad content that led to a session. Populated by the utm_content parameter. Attribution Model: Last Click. Field Name: sessionManualAdContentType: dimension |
Session Default Channel Group | The default channel group is based primarily on source and medium.GA4 defined traffic categories which includes ‘Direct’,‘Organic Search ’, ‘Paid Social ’, ‘OrganicSocial ’, ‘Email ’, ‘Affiliates ’, ‘Referral ’, ‘Paid Search ’, ‘Video ’, and ‘Display’. Attribution Model: Last Click. Field Name: sessionDefaultChannelGroupType: dimension |
Session Source / Medium | The combined values of the source and medium dimensions. It is very common to see those two values together. Attribution Model: Last Click. Field Name: sessionSourceMediumType: dimension |
Session Manual Term | The term that led to a session. Populated by the utm_term parameter. Attribution Model: Last Click. Field Name: sessionManualTermType: dimension |
Account
Account ID | Field Name: accountIdType: dimension |
Account Name | Field Name: accountNameType: dimension |
Property ID | Field Name: propertyIdType: dimension |
Property Name | Field Name: propertyNameType: dimension |
Stream ID | The numeric data stream identifier for your app or website. Field Name: streamIdType: dimension |
Stream Name | The data stream name for your app or website. Field Name: streamNameType: dimension |
Events
Event Name | Field Name: eventNameType: dimension |
Is Conversion | Field Name: isConversionEventType: dimension |
Is Key Event | The string “true” if the event is a key event. Marking an event as a key event affects reports from time of creation. Field Name: isKeyEventType: dimension |
Method | The method by which an event was triggered. Populated by the event parameter method. Field Name: methodType: dimension |
First Click Attribution
Default Channel Group | The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes ‘Direct’, ‘Organic Search’, ‘Paid Social’, ‘Organic Social’, ‘Email’, ‘Affiliates’, ‘Referral’, ‘Paid Search’, ‘Video’, and ‘Display’. Field Name: firstUserDefaultChannelGroupType: dimension |
Campaign ID | ID of the marketing campaign that first acquired the user. Field Name: firstUserCampaignIdType: dimension |
Campaign Name | Name of the marketing campaign that first acquired the user. Field Name: firstUserCampaignNameType: dimension |
Source | The utm_source that first acquired the user. Field Name: firstUserSourceType: dimension |
Medium | The utm_medium that first acquired the user. Field Name: firstUserMediumType: dimension |
First User Google Ads Account Name | The Account name from Google Ads that first acquired the user. Field Name: firstUserGoogleAdsAccountNameType: dimension |
First User Google Ads Ad Group ID | The Ad Group Id in Google Ads that first acquired the user. Field Name: firstUserGoogleAdsAdGroupIdType: dimension |
First User Google Ads Ad Group Name | The Ad Group Name in Google Ads that first acquired the user. Field Name: firstUserGoogleAdsAdGroupNameType: dimension |
First User Google Ads Ad Network Type | The advertising network that first acquired the user. An enumeration which includes Google search, Search partners, Google Display Network, YouTube Search, YouTube Videos, Cross-network, Social, and (universal campaign). Field Name: firstUserGoogleAdsAdNetworkTypeType: dimension |
First User Google Ads Campaign ID | Identifier of the Google Ads marketing campaign that first acquired the user. Field Name: firstUserGoogleAdsCampaignIdType: dimension |
First User Google Ads Campaign Name | Name of the Google Ads marketing campaign that first acquired the user. Field Name: firstUserGoogleAdsCampaignNameType: dimension |
First User Google Ads Campaign Type | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. Field Name: firstUserGoogleAdsCampaignTypeType: dimension |
First User Google Ads Creative ID | The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads. Field Name: firstUserGoogleAdsCreativeIdType: dimension |
First User Google Ads Customer ID | The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts. Field Name: firstUserGoogleAdsCustomerIdType: dimension |
First User Google Ads Keyword Text | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. Field Name: firstUserGoogleAdsKeywordType: dimension |
First User Google Ads Query | The search query that first acquired the user. Field Name: firstUserGoogleAdsQueryType: dimension |
Google Ads Traffic Sources
Session Google Ads Account Name | The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. Field Name: sessionGoogleAdsAccountNameType: dimension |
Session Google Ads Ad Group ID | The Ad Group Id in Google Ads for a session. Field Name: sessionGoogleAdsAdGroupIdType: dimension |
Session Google Ads Ad Group Name | The Ad Group Name in Google Ads for a session. Field Name: sessionGoogleAdsAdGroupNameType: dimension |
Session Google Ads Ad Network Type | The advertising network that led to the session. An enumeration which includes Google search, Search partners, Google Display Network, YouTube Search, YouTube Videos, Cross-network, Social, and (universal campaign). Field Name: sessionGoogleAdsAdNetworkTypeType: dimension |
Session Google Ads Campaign ID | The Campaign ID for the Google Ads Campaign that led to this session. Field Name: sessionGoogleAdsCampaignIdType: dimension |
Session Google Ads Campaign Name | The Campaign name for the Google Ads Campaign that led to this session. Field Name: sessionGoogleAdsCampaignNameType: dimension |
Session Google Ads Campaign Type | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Field Name: sessionGoogleAdsCampaignTypeType: dimension |
Session Google Ads Creative ID | The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads. Field Name: sessionGoogleAdsCreativeIdType: dimension |
Session Google Ads Customer ID | The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts. Field Name: sessionGoogleAdsCustomerIdType: dimension |
Session Google Ads Keyword Text | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. Field Name: sessionGoogleAdsKeywordType: dimension |
Session Google Ads Query | The search query that led to the session. Field Name: sessionGoogleAdsQueryType: dimension |
Data Driven Attribution
Default Channel Group | These dimensions are compatible only with Conversion Events metrics. The default attribution model is data driven on all GA4 properties by default, but you can change it to First or Last click on the admin configuration. Field Name: defaultChannelGroupType: dimension |
Campaign ID | The identifier of the marketing campaign. Present only for Conversion Events. Includes Google Ads Campaigns, Manual Campaigns & other Campaigns. Field Name: campaignIdType: dimension |
Campaign Name | The name of the marketing campaign. Present only for Conversion Events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Field Name: campaignNameType: dimension |
Ad Group ID | The ad group id attributed to the Conversion Event. Field Name: googleAdsAdGroupIdType: dimension |
Source | The source attributed to the Conversion Event. Field Name: sourceType: dimension |
Medium | The medium attributed to the Conversion Event. Field Name: mediumType: dimension |
Manual Term | The term attributed to the Conversion Event. Populated by the utm_term parameter. Field Name: manualTermType: dimension |
Manual Ad Content | TThe ad content attributed to the Conversion Event. Populated by the utm_content parameter. Field Name: manualAdContentType: dimension |
Google Ads Account Name | The Account name from Google Ads for the campaign that led to the key event. Corresponds to customer.descriptive_name in the Google Ads API. Field Name: googleAdsAccountNameType: dimension |
Google Ads Ad Group Name | The ad group name attributed to the key event. Field Name: googleAdsAdGroupNameType: dimension |
Google Ads Ad Network Type | The advertising network type of the key event. An enumeration which includes Google search, Search partners, Google Display Network, YouTube Search, YouTube Videos, Cross-network, Social, and (universal campaign). Field Name: googleAdsAdNetworkTypeType: dimension |
Google Ads Campaign ID | The campaign ID for the Google Ads campaign attributed to the key event. Field Name: googleAdsCampaignIdType: dimension |
Google Ads Campaign Name | The campaign name for the Google Ads campaign attributed to the key event. Field Name: googleAdsCampaignNameType: dimension |
Google Ads Campaign Type | The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Field Name: googleAdsCampaignTypeType: dimension |
Google Ads Creative ID | The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads. Field Name: googleAdsCreativeIdType: dimension |
Google Ads Customer ID | The Customer ID from Google Ads for the campaign that led to the key event. Customer IDs in Google Ads uniquely identify Google Ads accounts. Field Name: googleAdsCustomerIdType: dimension |
Google Ads Keyword Text | The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. Field Name: googleAdsKeywordType: dimension |
Google Ads Query | The search query that led to the key event. Field Name: googleAdsQueryType: dimension |
Page Tracking
Host Name | Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com Field Name: hostNameType: dimension |
Page Path | The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us Field Name: pagePathType: dimension |
Page Title | The web page titles used on your site. Field Name: pageTitleType: dimension |
Landing Page + Query String | The page path + query string associated with the first pageview in a session. Field Name: landingPagePlusQueryStringType: dimension |
Page Referrer | The full referring URL including the hostname and path. This referring URL is the user’s previous URL and can be this website’s domain or other domains. Populated by the event parameter ‘page_referrer’. Field Name: pageReferrerType: dimension |
File Extension | The extension of the downloaded file (for example, pdf or txt). Automatically populated if Enhanced Measurement is enabled. Field Name: fileExtensionType: dimension |
File Name | The page path of the downloaded file (for example, /menus/dinner-menu.pdf). Automatically populated if Enhanced Measurement is enabled. Field Name: fileNameType: dimension |
Full Page URL | The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true. Field Name: fullPageUrlType: dimension |
Link Classes | The HTML class attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Field Name: linkClassesType: dimension |
Link Domain | The destination domain of the outbound link. Automatically populated if Enhanced Measurement is enabled. Field Name: linkDomainType: dimension |
Link ID | The HTML ID attribute for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Field Name: linkIdType: dimension |
Link Text | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Field Name: linkTextType: dimension |
Link URL | The full URL for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Field Name: linkUrlType: dimension |
Outbound | Returns true if the link led to a site that is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Field Name: outboundType: dimension |
Percent Scrolled | The percentage down the page that the user has scrolled (for example, 90). Automatically populated if Enhanced Measurement is enabled. Field Name: percentScrolledType: dimension |
Search Term | The term searched by the user. Automatically populated if Enhanced Measurement is enabled. Field Name: searchTermType: dimension |
E-commerce
Transaction ID | Field Name: transactionIdType: dimension |
Order Coupon | Field Name: orderCouponType: dimension |
Shipping Tier | Field Name: shippingTierType: dimension |
Currency | The local currency code (based on ISO 4217 standard) of the eCommerce event. Field Name: currencyCodeType: dimension |
Virtual Currency Name | The name of a virtual currency with which the user is interacting. Field Name: virtualCurrencyNameType: dimension |
Geography
Continent | Field Name: continentType: dimension |
Country | Field Name: countryType: dimension |
Region | Field Name: regionType: dimension |
City | Field Name: cityType: dimension |
City ID | The geographic ID of the city from which the user activity originated, derived from their IP address. Field Name: cityIdType: dimension |
Continent ID | The geographic ID of the continent from which the user activity originated. Field Name: continentIdType: dimension |
Country ID | The geographic ID of the country from which the user activity originated, derived from their IP address. Field Name: countryIdType: dimension |
Device
Device Category | Field Name: deviceCategoryType: dimension |
Operating System | Field Name: operatingSystemType: dimension |
Browser | Field Name: browserType: dimension |
Mobile Device Branding | Field Name: mobileDeviceBrandingType: dimension |
Mobile Device Model | Field Name: mobileDeviceModelType: dimension |
Device Model | The mobile device model (example: iPhone 10,6). Field Name: deviceModelType: dimension |
Device | The branded device name (examples: Galaxy S10 or P30 Pro). Field Name: mobileDeviceMarketingNameType: dimension |
OS Version | The operating system versions used by visitors to your website or app. For example, Android 10’s version is 10, and iOS 13.5.1’s version is 13.5.1. Field Name: operatingSystemVersionType: dimension |
Operating System with Version | The operating system and version. For example, Android 10 or Windows 7. Field Name: operatingSystemWithVersionType: dimension |
User Characteristics
Age | Field Name: userAgeBracketType: dimension |
Gender | Field Name: userGenderType: dimension |
Language | Field Name: languageType: dimension |
Interests | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, Shoppers, Lifestyles & Hobbies/Pet Lovers, or Travel/Travel Buffs/Beachbound Travelers. Field Name: brandingInterestType: dimension |
New / Returning | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: new or returning. Field Name: newVsReturningType: dimension |
Language Code | The language setting (ISO 639) of the user’s browser or device. For example, en-us. Field Name: languageCodeType: dimension |
Signed in with User ID | The string “yes” if the user signed in with the User-ID feature. Field Name: signedInWithUserIdType: dimension |
Store Items
Item ID | Field Name: itemIdType: dimension |
Item Brand | Field Name: itemBrandType: dimension |
Item Category | Field Name: itemCategoryType: dimension |
Item Name | Field Name: itemNameType: dimension |
Item Variant | Field Name: itemVariantType: dimension |
Item Affiliation | Field Name: itemAffiliationType: dimension |
Item Category 2 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. Field Name: itemCategory2Type: dimension |
Item Category 3 | The hierarchical category in which the item is classified. Field Name: itemCategory3Type: dimension |
Item Category 4 | The hierarchical category in which the item is classified. Field Name: itemCategory4Type: dimension |
Item Category 5 | The hierarchical category in which the item is classified. Field Name: itemCategory5Type: dimension |
Item List ID | The ID of the item list. Field Name: itemListIdType: dimension |
Item List Name | The name of the item list. Field Name: itemListNameType: dimension |
Item List Position | The position of an item in a list. Field Name: itemListPositionType: dimension |
Item Location ID | The physical location associated with the item. Field Name: itemLocationIDType: dimension |
App Info
App Version | Field Name: appVersionType: dimension |
Screen Resolution | Field Name: screenResolutionType: dimension |
Platform | The platform on which your app or website ran; for example, web, iOS, or Android. Field Name: platformType: dimension |
Platform / Device Category | The platform and type of device on which your website or mobile app ran. Field Name: platformDeviceCategoryType: dimension |
Ads
Ad Format | Describes the way ads looked and where they were located. Typical formats include Interstitial, Banner, Rewarded, and Native advanced. Field Name: adFormatType: dimension |
Ad Source | The source network that served the ad. Typical sources include AdMob Network, Liftoff, Facebook Audience Network, and Mediated house ads. Field Name: adSourceNameType: dimension |
Ad Unit | The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users. Field Name: adUnitNameType: dimension |
Audience
Audience ID | The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports. Field Name: audienceIdType: dimension |
Audience Name | The given name of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports. Field Name: audienceNameType: dimension |
Audience Resource Name | The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource. Field Name: audienceResourceNameType: dimension |
Campaign Manager 360
CM360 Account ID | The CM360 Account ID that led to the key event. Identifies the CM360 Account. Field Name: cm360AccountIdType: dimension |
CM360 Account Name | The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles. Field Name: cm360AccountNameType: dimension |
CM360 Advertiser ID | The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. Field Name: cm360AdvertiserIdType: dimension |
CM360 Advertiser Name | The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. Field Name: cm360AdvertiserNameType: dimension |
CM360 Campaign ID | The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. Field Name: cm360CampaignIdType: dimension |
CM360 Campaign Name | The CM360 Campaign Name that led to the key event. Field Name: cm360CampaignNameType: dimension |
CM360 Creative ID | The CM360 Creative ID that led to the key event. Identifies a CM360 creative. Field Name: cm360CreativeIdType: dimension |
CM360 Creative Name | The CM360 Creative Name that led to the key event. Field Name: cm360CreativeNameType: dimension |
CM360 Creative Type | The CM360 Creative Type that led to the key event. A category of CM360 creatives like “Display” or “Tracking”. Field Name: cm360CreativeTypeType: dimension |
CM360 Creative Version | The CM360 Creative Version that led to the key event. Field Name: cm360CreativeVersionType: dimension |
CM360 Medium | The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure. Field Name: cm360MediumType: dimension |
CM360 Source | The CM360 Source that led to the key event. Field Name: cm360SourceType: dimension |
CM360 Source / Medium | The CM360 Source Medium that led to the key event. A combination of the source and medium. Field Name: cm360SourceMediumType: dimension |
Display & Video 360
DV360 Advertiser ID | The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser. Field Name: dv360AdvertiserIdType: dimension |
DV360 Advertiser Name | The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns. Field Name: dv360AdvertiserNameType: dimension |
DV360 Campaign ID | The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign. Field Name: dv360CampaignIdType: dimension |
DV360 Campaign Name | The DV360 Campaign Name that led to the key event. Field Name: dv360CampaignNameType: dimension |
DV360 Creative ID | The DV360 Creative ID that led to the key event. Field Name: dv360CreativeIdType: dimension |
DV360 Creative Name | The DV360 Creative Name that led to the key event. Field Name: dv360CreativeNameType: dimension |
DV360 Insertion Order ID | The DV360 Insertion Order ID that led to the key event. Field Name: dv360InsertionOrderIdType: dimension |
DV360 Insertion Order Name | The DV360 Insertion Order Name that led to the key event. Field Name: dv360InsertionOrderNameType: dimension |
DV360 Line Item ID | The DV360 Line Item ID that led to the key event. Field Name: dv360LineItemIdType: dimension |
DV360 Line Item Name | The DV360 Line Item Name that led to the key event. Field Name: dv360LineItemNameType: dimension |
Games
Achievement ID | The achievement ID in a game for an event. Populated by the event parameter achievement_id. Field Name: achievementIdType: dimension |
Character | The player character in a game for an event. Populated by the event parameter character. Field Name: characterType: dimension |
Group ID | The player group ID in a game for an event. Populated by the event parameter group_id. Field Name: groupIdType: dimension |
Level | The player’s level in a game. Populated by the event parameter level. Field Name: levelType: dimension |
Promotions
Item Promotion Creative Name | The name of the item-promotion creative. Field Name: itemPromotionCreativeNameType: dimension |
Item Promotion Creative Slot | The name of the promotional creative slot associated with the item. Field Name: itemPromotionCreativeSlotType: dimension |
Item Promotion ID | The ID of the item promotion. Field Name: itemPromotionIdType: dimension |
Item Promotion Name | The name of the promotion for the item. Field Name: itemPromotionNameType: dimension |
Media
Video Provider | The source of the video (for example, YouTube). Automatically populated for embedded videos if Enhanced Measurement is enabled. Field Name: videoProviderType: dimension |
Video Title | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Field Name: videoTitleType: dimension |
Video URL | The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Field Name: videoUrlType: dimension |
Visible | Returns true if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Field Name: visibleType: dimension |
Configuration
Test Data Filter ID | The numeric identifier of a data filter in testing state. Field Name: testDataFilterIdType: dimension |
Test Data Filter Name | The name of data filters in testing state. Field Name: testDataFilterNameType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Google Analytics 4 campaigns.User Engagement
Sessions | A session is initiated when an app is opened in the foreground or when a webpage is opened.By default, a sessions ends after 30 minutes of user inactivity. Field Name: sessionsType: metric |
Total Users | The number of distinct users who have interacted with your website or app. Field Name: totalUsersType: metric |
Engaged Sessions | An engaged session is defined as a session that: lasted 10 seconds or longer, had one or more key events fired or had two or more pageviews. Field Name: engagedSessionsType: metric |
Average Session Duration | The average duration in seconds of user’s sessions. Field Name: averageSessionDurationType: metric |
Engagement Rate | The percentage of engaged sessions (Engaged sessions divided by Sessions). Field Name: engagementRateType: metric |
Bounce Rate | The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). Field Name: bounceRateType: metric |
DAU / MAU | The rolling percent of 30-day active users who are also 1-day active users. Field Name: dauPerMauType: metric |
DAU / WAU | The rolling percent of 7-day active users who are also 1-day active users. Field Name: dauPerWauType: metric |
Sessions per User | The average number of sessions per user (Sessions divided by Active Users). Field Name: sessionsPerUserType: metric |
User Engagement Duration | The total amount of time (in seconds) your website or app was in the foreground of users’ devices. Field Name: userEngagementDurationType: metric |
WAU / MAU | The rolling percent of 30-day active users who are also 7-day active users. Field Name: wauPerMauType: metric |
E-commerce
E-commerce Purchases | Field Name: ecommercePurchasesType: metric |
Transactions | Field Name: transactionsType: metric |
Purchase Revenue | Field Name: purchaseRevenueType: metric |
Checkouts | Field Name: checkoutsType: metric |
Add To Carts | Field Name: addToCartsType: metric |
Conversions | Field Name: conversionsType: metric |
User Conversion Rate | Field Name: userConversionRateType: metric |
Purchaser Conversion Rate | Field Name: purchaserConversionRateType: metric |
First Time Purchaser C.R. | Field Name: firstTimePurchaserConversionRateType: metric |
Average Purchase Revenue | The average purchase revenue in the transaction group of events. Field Name: averagePurchaseRevenueType: metric |
ARPPU | Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected. Field Name: averagePurchaseRevenuePerPayingUserType: metric |
Average Purchase Revenue per User | The average purchase revenue per active user that logged any event. The summary metric is for the time period selected. Field Name: averagePurchaseRevenuePerUserType: metric |
ARPU | Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings. Field Name: averageRevenuePerUserType: metric |
First Time Purchasers | The number of users that completed their first purchase event. Field Name: firstTimePurchasersType: metric |
First-Time Purchasers per New User | The average number of first-time purchasers per new user. Field Name: firstTimePurchasersPerNewUserType: metric |
Gross Purchase Revenue | The sum of revenue from purchases made in your app or site. Field Name: grossPurchaseRevenueType: metric |
Purchase-to-View Rate | The number of users who purchased a product divided by the number of users who viewed the same product. Field Name: purchaseToViewRateType: metric |
Purchaser Rate | The percentage of active users who made one or more purchase transactions. Field Name: purchaserRateType: metric |
Refund Amount | The total refunded transaction revenues. Field Name: refundAmountType: metric |
Total Purchasers | The number of users that logged purchase events for the time period selected. Field Name: totalPurchasersType: metric |
Total Revenue | The sum of revenue from purchases, subscriptions, and advertising minus refunded transaction revenue. Field Name: totalRevenueType: metric |
Transactions per Purchaser | The average number of transactions per purchaser. Field Name: transactionsPerPurchaserType: metric |
User Acquisition
New Users | Field Name: newUsersType: metric |
Active Users | Field Name: activeUsersType: metric |
1-day Active Users | The number of distinct active users on your site or app within a 1 day period. Field Name: active1DayUsersType: metric |
28-day Active Users | The number of distinct active users on your site or app within a 28 day period. Field Name: active28DayUsersType: metric |
7-day Active Users | The number of distinct active users on your site or app within a 7 day period. Field Name: active7DayUsersType: metric |
Advertiser Performance
Ad Clicks | Field Name: advertiserAdClicksType: metric |
Ad Impressions | Field Name: advertiserAdImpressionsType: metric |
Ad Cost | Field Name: advertiserAdCostType: metric |
Ad Cost per Click | Field Name: advertiserAdCostPerClickType: metric |
Ad Cost per Conversion | Field Name: advertiserAdCostPerConversionType: metric |
Return on Ad Spend | Field Name: returnOnAdSpendType: metric |
Total Ad Revenue | Field Name: totalAdRevenueType: metric |
Ad Unit Exposure | The time that an ad unit was exposed to a user, in milliseconds. Field Name: adUnitExposureType: metric |
Ad Cost per Key Event | Cost per key event is ad cost divided by key events. Field Name: advertiserAdCostPerKeyEventType: metric |
App Performance
Crash Affected Users | Field Name: crashAffectedUsersType: metric |
Crash Free Users Rate | Field Name: crashFreeUsersRateType: metric |
Events
Event Count | Field Name: eventCountType: metric |
Event Value | Field Name: eventValueType: metric |
Event Count Per User | Field Name: eventCountPerUserType: metric |
Events Per Session | Field Name: eventsPerSessionType: metric |
Key Events | The count of key events. Marking an event as a key event affects reports from time of creation. Field Name: keyEventsType: metric |
Session Key Event Rate | The percentage of sessions in which any key event was triggered. Field Name: sessionKeyEventRateType: metric |
User Key Event Rate | The percentage of users who triggered any key event. Field Name: userKeyEventRateType: metric |
Store Items
Item Revenue | Field Name: itemRevenueType: metric |
Items Added To Cart | Field Name: itemsAddedToCartType: metric |
Items Checked Out | Field Name: itemsCheckedOutType: metric |
Items Purchased | Field Name: itemsPurchasedType: metric |
Items Viewed | Field Name: itemsViewedType: metric |
Cart-to-View Rate | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). Field Name: cartToViewRateType: metric |
Gross Item Revenue | The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values. Field Name: grossItemRevenueType: metric |
Item Discount Amount | The monetary value of item discounts in eCommerce events. Field Name: itemDiscountAmountType: metric |
Item-list Click Events | The number of times users clicked an item when it appeared in a list. Field Name: itemListClickEventsType: metric |
Item List Click Through Rate | The number of users who selected a list divided by the number of users who viewed the same list. Field Name: itemListClickThroughRateType: metric |
Item-list View Events | The number of times the item list was viewed. Field Name: itemListViewEventsType: metric |
Item Refund Amount | The total refunded transaction revenue from items only. Field Name: itemRefundAmountType: metric |
Item View Events | The number of times the item details were viewed. Field Name: itemViewEventsType: metric |
Items Clicked in List | The number of units clicked in list for a single item. Field Name: itemsClickedInListType: metric |
Items Viewed in List | The number of units viewed in list for a single item. Field Name: itemsViewedInListType: metric |
Promotions
Promotion Clicks | Field Name: promotionClicksType: metric |
Promotion Views | Field Name: promotionViewsType: metric |
Item Promotion Click Through Rate | The number of users who selected a promotion divided by the number of users who viewed the same promotion. Field Name: itemPromotionClickThroughRateType: metric |
Items Clicked in Promotion | The number of units clicked in promotion for a single item. Field Name: itemsClickedInPromotionType: metric |
Items Viewed in Promotion | The number of units viewed in promotion for a single item. Field Name: itemsViewedInPromotionType: metric |
Screen/Page Views
Screen/Page Views | Field Name: screenPageViewsType: metric |
Screen/Page Views Per Session | Field Name: screenPageViewsPerSessionType: metric |
Screen/Page Views Per User | Field Name: screenPageViewsPerUserType: metric |
Scrolling
Scrolled Users | Field Name: scrolledUsersType: metric |
Shipping and Tax
Shipping Amount | Field Name: shippingAmountType: metric |
Tax Amount | Field Name: taxAmountType: metric |
Publisher Ads
Publisher Ad Clicks | The number of ad_click events. Field Name: publisherAdClicksType: metric |
Publisher Ad Impressions | The number of ad_impression events. Field Name: publisherAdImpressionsType: metric |
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Google Search Console metrics & dimensions