LinkedIn Ads Metrics & Dimensions

Last updated: December 18, 2025

46 dimensions

103 metrics

This reference covers all available dimensions and metrics for LinkedIn Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Looker Studio

Dimensions

Dimensions are the attributes you can use to segment and group your LinkedIn Ads data.

Most Used


Account ID	Advertiser Account Unique Identifier. Field Name: `account.id` Type: dimension
Account Name	Advertiser Account Name. Field Name: `account.name` Type: dimension
Campaign Group ID	Unique Identifier of the upper level in the campaigns hierarchy. It can contain multiple campaigns. Field Name: `campaign_group.id` Type: dimension
Campaign Group Name	Name of the upper level in the campaigns hierarchy. It can contain multiple campaigns. Field Name: `campaign_group.name` Type: dimension
Campaign ID	Unique Identifier of the mid level in the campaigns hierarchy. It can contain multiple ads. Field Name: `campaign.id` Type: dimension
Campaign Name	Name of the mid level in the campaigns hierarchy. It can contain multiple ads. Field Name: `campaign.name` Type: dimension
Ad ID	Unique Identifier of the lowest level in the campaigns hierarchy. Field Name: `ad.id` Type: dimension
Ad Name	Name of the lowest level in the campaigns hierarchy. Field Name: `ad.name` Type: dimension
Ad URL	The URL to visualize this Ad’s data. Field Name: `ad.url` Type: dimension

Account


Status	Field Name: `account.status` Type: dimension
Currency	Field Name: `account.currency` Type: dimension

Campaign Group


Total Budget	Field Name: `campaign_group.total_budget` Type: dimension
Status	Can be one of: ACTIVE, ARCHIVED, CANCELLED, DRAFT, PAUSED, PENDING_DELETION, REMOVED. Field Name: `campaign_group.status` Type: dimension
Start Time	Field Name: `campaign_group.start_time` Type: dimension
End Time	Field Name: `campaign_group.end_time` Type: dimension

Campaign


Status	Can be one of: ACTIVE, ARCHIVED, CANCELLED, DRAFT, PAUSED, PENDING_DELETION, REMOVED. Field Name: `campaign.status` Type: dimension
Daily Budget	Field Name: `campaign.daily_budget` Type: dimension
Total Budget	Field Name: `campaign.total_budget` Type: dimension
Start Time	Field Name: `campaign.start_time` Type: dimension
End Time	Field Name: `campaign.end_time` Type: dimension
Campaign Type	Can be one of: TEXT_AD, SPONSORED_UPDATES, SPONSORED_INMAILS, DYNAMIC. Field Name: `campaign.type` Type: dimension
Objective Type	Can be one of: BRAND_AWARENESS, WEBSITE, ENGAGEMENT, VIDEO_VIEW, LEAD_GENERATION, WEBSITE_CONVERSION, JOB_APPLICANT, TALENT_LEAD. Field Name: `campaign.objective_type` Type: dimension
Ad Format	On Linkedin Ads, the ad format is set at the campaign level. Field Name: `campaign.ad_format` Type: dimension

Conversions


Conversion ID	Unique identifier for the conversion. Field Name: `conversion.id` Type: dimension
Conversion Name	Name of the conversion. Field Name: `conversion.name` Type: dimension
Conversion Type	Type of the conversion. Field Name: `conversion.type` Type: dimension
Conversion Enabled	Indicates if the conversion is enabled. Field Name: `conversion.enabled` Type: dimension
Conversion Method	Method used for conversion tracking. Field Name: `conversion.conversionMethod` Type: dimension
Conversion Value Type	Type of value assigned to the conversion. Field Name: `conversion.valueType` Type: dimension
Attribution Type	Attribution model used for the conversion. Field Name: `conversion.attributionType` Type: dimension
Post Click Attribution Window	Post-click attribution window size in days. Field Name: `conversion.postClickAttributionWindowSize` Type: dimension
View Through Attribution Window	View-through attribution window size in days. Field Name: `conversion.viewThroughAttributionWindowSize` Type: dimension
Conversion Currency Code	Currency code for the conversion value. Field Name: `conversion.valueCurrencyCode` Type: dimension
Conversion Value Amount	Monetary value assigned to the conversion. Field Name: `conversion.valueAmount` Type: dimension
Conversion Created Date	Date when the conversion was created. Field Name: `conversion.created` Type: dimension
Conversion Last Modified	Date when the conversion was last modified. Field Name: `conversion.lastModified` Type: dimension
Last Callback Date	Date of the last callback for the conversion. Field Name: `conversion.lastCallbackAt` Type: dimension
Image Pixel Tag	Image pixel tag for conversion tracking. Field Name: `conversion.imagePixelTag` Type: dimension
Conversion Campaigns	Campaigns associated with the conversion. Field Name: `conversion.campaigns` Type: dimension
Conversion URL Rules	URL rules defined for the conversion. Field Name: `conversion.urlRules` Type: dimension

Demographics


Company Size	Size of the company based on number of employees. Field Name: `demographic.company_size` Type: dimension
Industry	Industry classification of the target audience. Field Name: `demographic.industry` Type: dimension
Seniority	Seniority level of the target audience. Field Name: `demographic.seniority` Type: dimension
Job Function	Job function of the target audience. Field Name: `demographic.job_function` Type: dimension
Country	Country of the target audience. Field Name: `demographic.country` Type: dimension
Region	Geographic region of the target audience. Field Name: `demographic.region` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your LinkedIn Ads campaigns.

Most Used


Cost	Cost in the account’s local currency. Field Name: `costInLocalCurrency` Type: metric
Cost In USD	Cost converted to USD. Field Name: `costInUsd` Type: metric
Clicks	The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which Linkedin would otherwise charge advertisers based on objective (for example, clicks to view the landing page or company page). Field Name: `clicks` Type: metric
Impressions	This is the count of impressions for Sponsored Content and sends for Sponsored Messaging. Field Name: `impressions` Type: metric
Unique Impressions	The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network. This metric is only available when the number of days in the date range is less than or equal to 92 days. Field Name: `approximateUniqueImpressions` Type: metric
Landing Page Clicks	The count of clicks which take the user to the creative landing page. Field Name: `landingPageClicks` Type: metric
Company Page Clicks	The count of clicks to view the company page. Field Name: `companyPageClicks` Type: metric
CTR	The percentage of impressions that resulted in clicks. Field Name: `ctr` Type: metric
CPC	The average cost per click. Field Name: `cpc` Type: metric
CPM	The cost per thousand impressions. Field Name: `cpm` Type: metric

Conversions


Website Conversions	Total number of times users took a desired action after clicking on or seeing your ad. Field Name: `externalWebsiteConversions` Type: metric
Website Post Click Conversions	Total number of times users took a desired action after clicking on your ad. Field Name: `externalWebsitePostClickConversions` Type: metric
Website Post View Conversions	Total number of times users took a desired action after seeing your ad. Field Name: `externalWebsitePostViewConversions` Type: metric
Conversion Value	Value of the conversions in the account’s local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range. Field Name: `conversionValueInLocalCurrency` Type: metric

Lead Generation


Mail Contact Info Shares	The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Field Name: `leadGenerationMailContactInfoShares` Type: metric
Mail Interested Clicks	The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Field Name: `leadGenerationMailInterestedClicks` Type: metric
Form Opens	The count of times users opened the lead form for a One Click Lead Gen campaign. Field Name: `oneClickLeadFormOpens` Type: metric
One Click Leads	The count of leads generated through One Click Lead Gen. Field Name: `oneClickLeads` Type: metric
Valid Work Email Leads	The count of leads with a valid work email that does not use an established free or personal email domain. Field Name: `validWorkEmailLeads` Type: metric
Talent Leads	Number of leads captured through a talent media campaign. Field Name: `talentLeads` Type: metric
Qualified Leads	The number of leads that meet specific qualification criteria. Field Name: `qualifiedLeads` Type: metric
Cost Per Qualified Lead	The average cost per qualified lead generated. Field Name: `costPerQualifiedLead` Type: metric


Likes	The count of likes. Sponsored Content only. Field Name: `likes` Type: metric
Comment Likes	The count of likes of a comment. Sponsored Content only. Field Name: `commentLikes` Type: metric
Comments	The count of comments. Sponsored Content only. Field Name: `comments` Type: metric
Shares	The count of shares. Sponsored Content only. Field Name: `shares` Type: metric
Follows	The count of follows. Sponsored Content and Follower Ads only. Field Name: `follows` Type: metric


Action Clicks	The count of clicks on the action button of the Sponsored Messaging ad. Field Name: `actionClicks` Type: metric
Ad Unit Clicks	The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Field Name: `adUnitClicks` Type: metric
Opens	The count of opens of Sponsored Messaging ads. Field Name: `opens` Type: metric
Sends	The count of sends of Sponsored Messaging ads. Field Name: `sends` Type: metric
Text Url Clicks	The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Field Name: `textUrlClicks` Type: metric

Cards


Card Clicks	The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate Card Click and Click, whereas scrolling to other cards and clicking will count as additional Card Click. Field Name: `cardClicks` Type: metric
Card Impressions	The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional Card Impression. Field Name: `cardImpressions` Type: metric

Document Ads


Document Completions	The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. Field Name: `documentCompletions` Type: metric
First Quartile Completions	The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. Field Name: `documentFirstQuartileCompletions` Type: metric
Midpoint Completions	The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. Field Name: `documentMidpointCompletions` Type: metric
Third Quartile Completions	The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. Field Name: `documentThirdQuartileCompletions` Type: metric

Engagement


Download Clicks	The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads. Field Name: `downloadClicks` Type: metric
Positive Reactions	The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses. Field Name: `reactions` Type: metric
Other Engagements	The count of user interactions with the ad unit that do not fit into any other more specific category. Field Name: `otherEngagements` Type: metric
Registrations	The number of times a member has registered for an event or seminar after viewing or clicking on an ad which has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering. Field Name: `registrations` Type: metric
Total Engagements	The count of all user interactions with the ad unit. Field Name: `totalEngagements` Type: metric
Subscription Clicks	The number of clicks on subscription related content. Field Name: `subscriptionClicks` Type: metric
Average Dwell Time	The average time users spend viewing the ad content. Field Name: `averageDwellTime` Type: metric
Post Click Registrations	Registrations that occurred after clicking on the ad. Field Name: `postClickRegistrations` Type: metric
Post View Registrations	Registrations that occurred after viewing the ad. Field Name: `postViewRegistrations` Type: metric

Conversation Ads


Headline Clicks	The number of times members clicked on the headline of conversation ads. Field Name: `headlineClicks` Type: metric
Headline Impressions	The number of times members were shown the headline of conversation ads. Field Name: `headlineImpressions` Type: metric

Job Applications


Job Applications	The number of times a member completed a job application after viewing or clicking on an ad. Currently, this metric is broken down into postViewJobApplications (if the member applied after viewing the ad) and postClickJobApplications (if the member applied after clicking the ad). Field Name: `jobApplications` Type: metric
Job Apply Clicks	The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on an ad which has a LinkedIn job landing page. Currently, this metric is broken down into postViewJobApplyClicks (if the member performed the action after viewing the ad) and postClickJobApplyClicks (if the member performed the action after clicking the ad). Field Name: `jobApplyClicks` Type: metric
Post Click Job Applications	Job applications that occurred after clicking on the ad. Field Name: `postClickJobApplications` Type: metric
Post Click Job Apply Clicks	Job apply clicks that occurred after clicking on the ad. Field Name: `postClickJobApplyClicks` Type: metric
Post View Job Applications	Job applications that occurred after viewing the ad. Field Name: `postViewJobApplications` Type: metric
Post View Job Apply Clicks	Job apply clicks that occurred after viewing the ad. Field Name: `postViewJobApplyClicks` Type: metric

Videos


Full Screen Plays	Number of times members click on the full screen button or on the video (mobile only) to go into full screen mode. Field Name: `fullScreenPlays` Type: metric
Video Completions	The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE. Field Name: `videoCompletions` Type: metric
First Quartile Completions	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. Field Name: `videoFirstQuartileCompletions` Type: metric
Midpoint Completions	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE. Field Name: `videoMidpointCompletions` Type: metric
Video Starts	The count of video ads that were started by users. Field Name: `videoStarts` Type: metric
Third Quartile Completions	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. Field Name: `videoThirdQuartileCompletions` Type: metric
Video Views	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view. Field Name: `videoViews` Type: metric

Reach


Audience Penetration	The percentage of the target audience reached by the campaign. Field Name: `audiencePenetration` Type: metric
Approximate Member Reach	The estimated number of LinkedIn members reached by the campaign. Field Name: `approximateMemberReach` Type: metric

Viral Metrics


Viral Clicks	Clicks generated through viral sharing of the content. Field Name: `viralClicks` Type: metric
Viral Impressions	Impressions generated through viral sharing of the content. Field Name: `viralImpressions` Type: metric
Viral Likes	Likes generated through viral sharing of the content. Field Name: `viralLikes` Type: metric
Viral Shares	Shares generated through viral sharing of the content. Field Name: `viralShares` Type: metric
Viral Comments	Comments generated through viral sharing of the content. Field Name: `viralComments` Type: metric
Viral Follows	Follows generated through viral sharing of the content. Field Name: `viralFollows` Type: metric
Viral Reactions	Reactions generated through viral sharing of the content. Field Name: `viralReactions` Type: metric
Viral Other Engagements	Other engagements generated through viral sharing of the content. Field Name: `viralOtherEngagements` Type: metric
Viral Total Engagements	Total engagements generated through viral sharing of the content. Field Name: `viralTotalEngagements` Type: metric
Viral Video Views	Video views generated through viral sharing of the content. Field Name: `viralVideoViews` Type: metric
Viral Video Completions	Video completions generated through viral sharing of the content. Field Name: `viralVideoCompletions` Type: metric
Viral Video Starts	Video starts generated through viral sharing of the content. Field Name: `viralVideoStarts` Type: metric
Viral Video First Quartile Completions	Video first quartile completions generated through viral sharing of the content. Field Name: `viralVideoFirstQuartileCompletions` Type: metric
Viral Video Midpoint Completions	Video midpoint completions generated through viral sharing of the content. Field Name: `viralVideoMidpointCompletions` Type: metric
Viral Video Third Quartile Completions	Video third quartile completions generated through viral sharing of the content. Field Name: `viralVideoThirdQuartileCompletions` Type: metric
Viral Full Screen Plays	Full screen plays generated through viral sharing of the content. Field Name: `viralFullScreenPlays` Type: metric
Viral Landing Page Clicks	Landing page clicks generated through viral sharing of the content. Field Name: `viralLandingPageClicks` Type: metric
Viral Company Page Clicks	Company page clicks generated through viral sharing of the content. Field Name: `viralCompanyPageClicks` Type: metric
Viral External Website Conversions	External website conversions generated through viral sharing of the content. Field Name: `viralExternalWebsiteConversions` Type: metric
Viral External Website Post Click Conversions	External website post click conversions generated through viral sharing of the content. Field Name: `viralExternalWebsitePostClickConversions` Type: metric
Viral External Website Post View Conversions	External website post view conversions generated through viral sharing of the content. Field Name: `viralExternalWebsitePostViewConversions` Type: metric
Viral One Click Lead Form Opens	One click lead form opens generated through viral sharing of the content. Field Name: `viralOneClickLeadFormOpens` Type: metric
Viral One Click Leads	One click leads generated through viral sharing of the content. Field Name: `viralOneClickLeads` Type: metric
Viral Document Completions	Document completions generated through viral sharing of the content. Field Name: `viralDocumentCompletions` Type: metric
Viral Document First Quartile Completions	Document first quartile completions generated through viral sharing of the content. Field Name: `viralDocumentFirstQuartileCompletions` Type: metric
Viral Document Midpoint Completions	Document midpoint completions generated through viral sharing of the content. Field Name: `viralDocumentMidpointCompletions` Type: metric
Viral Document Third Quartile Completions	Document third quartile completions generated through viral sharing of the content. Field Name: `viralDocumentThirdQuartileCompletions` Type: metric
Viral Download Clicks	Download clicks generated through viral sharing of the content. Field Name: `viralDownloadClicks` Type: metric
Viral Job Applications	Job applications generated through viral sharing of the content. Field Name: `viralJobApplications` Type: metric
Viral Job Apply Clicks	Job apply clicks generated through viral sharing of the content. Field Name: `viralJobApplyClicks` Type: metric
Viral Registrations	Registrations generated through viral sharing of the content. Field Name: `viralRegistrations` Type: metric
Viral Post Click Job Applications	Post click job applications generated through viral sharing of the content. Field Name: `viralPostClickJobApplications` Type: metric
Viral Post Click Job Apply Clicks	Post click job apply clicks generated through viral sharing of the content. Field Name: `viralPostClickJobApplyClicks` Type: metric
Viral Post Click Registrations	Post click registrations generated through viral sharing of the content. Field Name: `viralPostClickRegistrations` Type: metric
Viral Post View Job Applications	Post view job applications generated through viral sharing of the content. Field Name: `viralPostViewJobApplications` Type: metric
Viral Post View Job Apply Clicks	Post view job apply clicks generated through viral sharing of the content. Field Name: `viralPostViewJobApplyClicks` Type: metric
Viral Post View Registrations	Post view registrations generated through viral sharing of the content. Field Name: `viralPostViewRegistrations` Type: metric
Viral Card Clicks	Card clicks generated through viral sharing of the content. Field Name: `viralCardClicks` Type: metric
Viral Card Impressions	Card impressions generated through viral sharing of the content. Field Name: `viralCardImpressions` Type: metric

Getting started

Data Destinations

Data Sources

LinkedIn Ads Metrics & Dimensions

Dimensions

Most Used

Account

Campaign Group

Campaign

Conversions

Demographics

Metrics

Most Used

Conversions

Lead Generation

Sponsored Content

Sponsored Messaging

Cards

Document Ads

Engagement

Conversation Ads

Job Applications

Videos

Reach

Viral Metrics

Getting started

Data Destinations

Data Sources

​Dimensions

​Most Used

​Account

​Campaign Group

​Campaign

​Conversions

​Demographics

​Metrics

​Most Used

​Conversions

​Lead Generation

​Sponsored Content

​Sponsored Messaging

​Cards

​Document Ads

​Engagement

​Conversation Ads

​Job Applications

​Videos

​Reach

​Viral Metrics

Dimensions

Most Used

Account

Campaign Group

Campaign

Conversions

Demographics

Metrics

Most Used

Conversions

Lead Generation

Sponsored Content

Sponsored Messaging

Cards

Document Ads

Engagement

Conversation Ads

Job Applications

Videos

Reach

Viral Metrics