Last updated: July 31, 2026
61 dimensions
103 metrics
Supported destinations:
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Dimensions
Dimensions are the attributes you can use to segment and group your LinkedIn Ads data.Most Used
Account ID | Advertiser Account Unique Identifier. Field Name: account.idType: dimension |
Account Name | Advertiser Account Name. Field Name: account.nameType: dimension |
Campaign Group ID | Unique Identifier of the upper level in the campaigns hierarchy. It can contain multiple campaigns. Field Name: campaign_group.idType: dimension |
Campaign Group Name | Name of the upper level in the campaigns hierarchy. It can contain multiple campaigns. Field Name: campaign_group.nameType: dimension |
Campaign ID | Unique Identifier of the mid level in the campaigns hierarchy. It can contain multiple ads. Field Name: campaign.idType: dimension |
Campaign Name | Name of the mid level in the campaigns hierarchy. It can contain multiple ads. Field Name: campaign.nameType: dimension |
Ad ID | Unique Identifier of the lowest level in the campaigns hierarchy. Field Name: ad.idType: dimension |
Ad Name | Name of the lowest level in the campaigns hierarchy. Field Name: ad.nameType: dimension |
Ad URL | The URL to visualize this Ad’s data. Field Name: ad.urlType: dimension |
Creative
Creative Title | The title or text of the LinkedIn post being promoted by this ad creative. Resolved from the post referenced by the ad. Field Name: ad.creative_titleType: dimension |
Creative Destination URL | Destination URL the ad sends users to (landing page of the promoted post). Field Name: ad.creative_urlType: dimension |
Creative CTA Label | Call-to-action button of the promoted post, e.g. LEARN_MORE or REGISTER. Field Name: ad.creative_cta_labelType: dimension |
Creative Description | Description of the article promoted by the ad (article ads only). Field Name: ad.creative_descriptionType: dimension |
Creative Text | Full text (commentary) of the LinkedIn post being promoted by this ad creative. Field Name: ad.creative_textType: dimension |
Creative Media Type | Type of the promoted content: ARTICLE, IMAGE, VIDEO, MULTI_IMAGE, CAROUSEL, DOCUMENT or SPONSORED_MESSAGE. Field Name: ad.creative_media_typeType: dimension |
Creative Published At | Date and time when the promoted post was published. Field Name: ad.creative_published_atType: dimension |
Creative Thumbnail URL | Thumbnail URL of the creative (image, article thumbnail or video cover). Note: LinkedIn media URLs are temporary and expire after a few weeks. Field Name: ad.creative_thumbnail_urlType: dimension |
Creative Download URL | Download URL of the creative media (full-size image or video file). Note: LinkedIn media URLs are temporary and expire after a few weeks. Field Name: ad.creative_download_urlType: dimension |
Creative Video Duration (Seconds) | Duration of the promoted video in seconds (video ads only). Field Name: ad.creative_video_durationType: dimension |
Account
Status | Field Name: account.statusType: dimension |
Currency | Field Name: account.currencyType: dimension |
Campaign Group
Total Budget | Field Name: campaign_group.total_budgetType: dimension |
Status | Can be one of: ACTIVE, ARCHIVED, CANCELLED, DRAFT, PAUSED, PENDING_DELETION, REMOVED. Field Name: campaign_group.statusType: dimension |
Start Time | Field Name: campaign_group.start_timeType: dimension |
End Time | Field Name: campaign_group.end_timeType: dimension |
Campaign
Status | Can be one of: ACTIVE, ARCHIVED, CANCELLED, DRAFT, PAUSED, PENDING_DELETION, REMOVED. Field Name: campaign.statusType: dimension |
Daily Budget | Field Name: campaign.daily_budgetType: dimension |
Total Budget | Field Name: campaign.total_budgetType: dimension |
Start Time | Field Name: campaign.start_timeType: dimension |
End Time | Field Name: campaign.end_timeType: dimension |
Campaign Type | Can be one of: TEXT_AD, SPONSORED_UPDATES, SPONSORED_INMAILS, DYNAMIC. Field Name: campaign.typeType: dimension |
Objective Type | Can be one of: BRAND_AWARENESS, WEBSITE, ENGAGEMENT, VIDEO_VIEW, LEAD_GENERATION, WEBSITE_CONVERSION, JOB_APPLICANT, TALENT_LEAD. Field Name: campaign.objective_typeType: dimension |
Ad Format | On Linkedin Ads, the ad format is set at the campaign level. Field Name: campaign.ad_formatType: dimension |
Conversions
Conversion ID | Unique identifier for the conversion. Field Name: conversion.idType: dimension |
Conversion Name | Name of the conversion. Field Name: conversion.nameType: dimension |
Conversion Type | Type of the conversion. Field Name: conversion.typeType: dimension |
Conversion Enabled | Indicates if the conversion is enabled. Field Name: conversion.enabledType: dimension |
Conversion Method | Method used for conversion tracking. Field Name: conversion.conversionMethodType: dimension |
Conversion Value Type | Type of value assigned to the conversion. Field Name: conversion.valueTypeType: dimension |
Attribution Type | Attribution model used for the conversion. Field Name: conversion.attributionTypeType: dimension |
Post Click Attribution Window | Post-click attribution window size in days. Field Name: conversion.postClickAttributionWindowSizeType: dimension |
View Through Attribution Window | View-through attribution window size in days. Field Name: conversion.viewThroughAttributionWindowSizeType: dimension |
Conversion Currency Code | Currency code for the conversion value. Field Name: conversion.valueCurrencyCodeType: dimension |
Conversion Value Amount | Monetary value assigned to the conversion. Field Name: conversion.valueAmountType: dimension |
Conversion Created Date | Date when the conversion was created. Field Name: conversion.createdType: dimension |
Conversion Last Modified | Date when the conversion was last modified. Field Name: conversion.lastModifiedType: dimension |
Last Callback Date | Date of the last callback for the conversion. Field Name: conversion.lastCallbackAtType: dimension |
Image Pixel Tag | Image pixel tag for conversion tracking. Field Name: conversion.imagePixelTagType: dimension |
Conversion Campaigns | Campaigns associated with the conversion. Field Name: conversion.campaignsType: dimension |
Conversion URL Rules | URL rules defined for the conversion. Field Name: conversion.urlRulesType: dimension |
Demographics
Company Size | Size of the company based on number of employees. Field Name: demographic.company_sizeType: dimension |
Industry | Industry classification of the target audience. Field Name: demographic.industryType: dimension |
Seniority | Seniority level of the target audience. Field Name: demographic.seniorityType: dimension |
Job Function | Job function of the target audience. Field Name: demographic.job_functionType: dimension |
Country | Country of the target audience. Field Name: demographic.countryType: dimension |
Region | Geographic region of the target audience. Field Name: demographic.regionType: dimension |
Job Title | Job title of the audience members who saw or engaged with your ads. LinkedIn reports the top 100 job titles per creative per day; values with fewer than 3 events are omitted. Reach metrics are not available with this breakdown. Field Name: demographic.job_titleType: dimension |
Member Company | Company of the audience members who saw or engaged with your ads (account-based marketing view). LinkedIn reports the top 100 companies per creative per day; values with fewer than 3 events are omitted. Reach metrics are not available with this breakdown. Field Name: demographic.companyType: dimension |
Delivery
Device Type | Device type the ad made an impression on (Mobile App, Mobile Web, Desktop Web). Reach metrics are not available with this breakdown. Field Name: demographic.deviceType: dimension |
Serving Location | Where the ad was served: on LinkedIn (on-site) or on the LinkedIn Audience Network (off-site). Field Name: demographic.serving_locationType: dimension |
Placement | Ad placement: LinkedIn, Offsite (Audience Network) or Offsite In-Stream. Reach metrics are not available with this breakdown. Field Name: demographic.placementType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your LinkedIn Ads campaigns.Most Used
Cost | Cost in the account’s local currency. Field Name: costInLocalCurrencyType: metric |
Cost In USD | Cost converted to USD. Field Name: costInUsdType: metric |
Clicks | The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which Linkedin would otherwise charge advertisers based on objective (for example, clicks to view the landing page or company page). Field Name: clicksType: metric |
Impressions | This is the count of impressions for Sponsored Content and sends for Sponsored Messaging. Field Name: impressionsType: metric |
Unique Impressions | The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network. This metric is only available when the number of days in the date range is less than or equal to 92 days. Field Name: approximateUniqueImpressionsType: metric |
Landing Page Clicks | The count of clicks which take the user to the creative landing page. Field Name: landingPageClicksType: metric |
Company Page Clicks | The count of clicks to view the company page. Field Name: companyPageClicksType: metric |
CTR | The percentage of impressions that resulted in clicks. Field Name: ctrType: metric |
CPC | The average cost per click. Field Name: cpcType: metric |
CPM | The cost per thousand impressions. Field Name: cpmType: metric |
Conversions
Website Conversions | Total number of times users took a desired action after clicking on or seeing your ad. Field Name: externalWebsiteConversionsType: metric |
Website Post Click Conversions | Total number of times users took a desired action after clicking on your ad. Field Name: externalWebsitePostClickConversionsType: metric |
Website Post View Conversions | Total number of times users took a desired action after seeing your ad. Field Name: externalWebsitePostViewConversionsType: metric |
Conversion Value | Value of the conversions in the account’s local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range. Field Name: conversionValueInLocalCurrencyType: metric |
Lead Generation
Mail Contact Info Shares | The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Field Name: leadGenerationMailContactInfoSharesType: metric |
Mail Interested Clicks | The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Field Name: leadGenerationMailInterestedClicksType: metric |
Form Opens | The count of times users opened the lead form for a One Click Lead Gen campaign. Field Name: oneClickLeadFormOpensType: metric |
One Click Leads | The count of leads generated through One Click Lead Gen. Field Name: oneClickLeadsType: metric |
Valid Work Email Leads | The count of leads with a valid work email that does not use an established free or personal email domain. Field Name: validWorkEmailLeadsType: metric |
Talent Leads | Number of leads captured through a talent media campaign. Field Name: talentLeadsType: metric |
Qualified Leads | The number of leads that meet specific qualification criteria. Field Name: qualifiedLeadsType: metric |
Cost Per Qualified Lead | The average cost per qualified lead generated. Field Name: costPerQualifiedLeadType: metric |
Sponsored Content
Likes | The count of likes. Sponsored Content only. Field Name: likesType: metric |
Comment Likes | The count of likes of a comment. Sponsored Content only. Field Name: commentLikesType: metric |
Comments | The count of comments. Sponsored Content only. Field Name: commentsType: metric |
Shares | The count of shares. Sponsored Content only. Field Name: sharesType: metric |
Follows | The count of follows. Sponsored Content and Follower Ads only. Field Name: followsType: metric |
Sponsored Messaging
Action Clicks | The count of clicks on the action button of the Sponsored Messaging ad. Field Name: actionClicksType: metric |
Ad Unit Clicks | The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Field Name: adUnitClicksType: metric |
Opens | The count of opens of Sponsored Messaging ads. Field Name: opensType: metric |
Sends | The count of sends of Sponsored Messaging ads. Field Name: sendsType: metric |
Text Url Clicks | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Field Name: textUrlClicksType: metric |
Cards
Card Clicks | The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate Card Click and Click, whereas scrolling to other cards and clicking will count as additional Card Click. Field Name: cardClicksType: metric |
Card Impressions | The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional Card Impression. Field Name: cardImpressionsType: metric |
Document Ads
Document Completions | The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. Field Name: documentCompletionsType: metric |
First Quartile Completions | The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. Field Name: documentFirstQuartileCompletionsType: metric |
Midpoint Completions | The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. Field Name: documentMidpointCompletionsType: metric |
Third Quartile Completions | The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. Field Name: documentThirdQuartileCompletionsType: metric |
Engagement
Download Clicks | The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads. Field Name: downloadClicksType: metric |
Positive Reactions | The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses. Field Name: reactionsType: metric |
Other Engagements | The count of user interactions with the ad unit that do not fit into any other more specific category. Field Name: otherEngagementsType: metric |
Registrations | The number of times a member has registered for an event or seminar after viewing or clicking on an ad which has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering. Field Name: registrationsType: metric |
Total Engagements | The count of all user interactions with the ad unit. Field Name: totalEngagementsType: metric |
Subscription Clicks | The number of clicks on subscription related content. Field Name: subscriptionClicksType: metric |
Average Dwell Time | The average time users spend viewing the ad content. Field Name: averageDwellTimeType: metric |
Post Click Registrations | Registrations that occurred after clicking on the ad. Field Name: postClickRegistrationsType: metric |
Post View Registrations | Registrations that occurred after viewing the ad. Field Name: postViewRegistrationsType: metric |
Conversation Ads
Headline Clicks | The number of times members clicked on the headline of conversation ads. Field Name: headlineClicksType: metric |
Headline Impressions | The number of times members were shown the headline of conversation ads. Field Name: headlineImpressionsType: metric |
Job Applications
Job Applications | The number of times a member completed a job application after viewing or clicking on an ad. Currently, this metric is broken down into postViewJobApplications (if the member applied after viewing the ad) and postClickJobApplications (if the member applied after clicking the ad). Field Name: jobApplicationsType: metric |
Job Apply Clicks | The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on an ad which has a LinkedIn job landing page. Currently, this metric is broken down into postViewJobApplyClicks (if the member performed the action after viewing the ad) and postClickJobApplyClicks (if the member performed the action after clicking the ad). Field Name: jobApplyClicksType: metric |
Post Click Job Applications | Job applications that occurred after clicking on the ad. Field Name: postClickJobApplicationsType: metric |
Post Click Job Apply Clicks | Job apply clicks that occurred after clicking on the ad. Field Name: postClickJobApplyClicksType: metric |
Post View Job Applications | Job applications that occurred after viewing the ad. Field Name: postViewJobApplicationsType: metric |
Post View Job Apply Clicks | Job apply clicks that occurred after viewing the ad. Field Name: postViewJobApplyClicksType: metric |
Videos
Full Screen Plays | Number of times members click on the full screen button or on the video (mobile only) to go into full screen mode. Field Name: fullScreenPlaysType: metric |
Video Completions | The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE. Field Name: videoCompletionsType: metric |
First Quartile Completions | The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. Field Name: videoFirstQuartileCompletionsType: metric |
Midpoint Completions | The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE. Field Name: videoMidpointCompletionsType: metric |
Video Starts | The count of video ads that were started by users. Field Name: videoStartsType: metric |
Third Quartile Completions | The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. Field Name: videoThirdQuartileCompletionsType: metric |
Video Views | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view. Field Name: videoViewsType: metric |
Reach
Audience Penetration | The percentage of the target audience reached by the campaign. Field Name: audiencePenetrationType: metric |
Approximate Member Reach | The estimated number of LinkedIn members reached by the campaign. Field Name: approximateMemberReachType: metric |
Viral Metrics
Viral Clicks | Clicks generated through viral sharing of the content. Field Name: viralClicksType: metric |
Viral Impressions | Impressions generated through viral sharing of the content. Field Name: viralImpressionsType: metric |
Viral Likes | Likes generated through viral sharing of the content. Field Name: viralLikesType: metric |
Viral Shares | Shares generated through viral sharing of the content. Field Name: viralSharesType: metric |
Viral Comments | Comments generated through viral sharing of the content. Field Name: viralCommentsType: metric |
Viral Follows | Follows generated through viral sharing of the content. Field Name: viralFollowsType: metric |
Viral Reactions | Reactions generated through viral sharing of the content. Field Name: viralReactionsType: metric |
Viral Other Engagements | Other engagements generated through viral sharing of the content. Field Name: viralOtherEngagementsType: metric |
Viral Total Engagements | Total engagements generated through viral sharing of the content. Field Name: viralTotalEngagementsType: metric |
Viral Video Views | Video views generated through viral sharing of the content. Field Name: viralVideoViewsType: metric |
Viral Video Completions | Video completions generated through viral sharing of the content. Field Name: viralVideoCompletionsType: metric |
Viral Video Starts | Video starts generated through viral sharing of the content. Field Name: viralVideoStartsType: metric |
Viral Video First Quartile Completions | Video first quartile completions generated through viral sharing of the content. Field Name: viralVideoFirstQuartileCompletionsType: metric |
Viral Video Midpoint Completions | Video midpoint completions generated through viral sharing of the content. Field Name: viralVideoMidpointCompletionsType: metric |
Viral Video Third Quartile Completions | Video third quartile completions generated through viral sharing of the content. Field Name: viralVideoThirdQuartileCompletionsType: metric |
Viral Full Screen Plays | Full screen plays generated through viral sharing of the content. Field Name: viralFullScreenPlaysType: metric |
Viral Landing Page Clicks | Landing page clicks generated through viral sharing of the content. Field Name: viralLandingPageClicksType: metric |
Viral Company Page Clicks | Company page clicks generated through viral sharing of the content. Field Name: viralCompanyPageClicksType: metric |
Viral External Website Conversions | External website conversions generated through viral sharing of the content. Field Name: viralExternalWebsiteConversionsType: metric |
Viral External Website Post Click Conversions | External website post click conversions generated through viral sharing of the content. Field Name: viralExternalWebsitePostClickConversionsType: metric |
Viral External Website Post View Conversions | External website post view conversions generated through viral sharing of the content. Field Name: viralExternalWebsitePostViewConversionsType: metric |
Viral One Click Lead Form Opens | One click lead form opens generated through viral sharing of the content. Field Name: viralOneClickLeadFormOpensType: metric |
Viral One Click Leads | One click leads generated through viral sharing of the content. Field Name: viralOneClickLeadsType: metric |
Viral Document Completions | Document completions generated through viral sharing of the content. Field Name: viralDocumentCompletionsType: metric |
Viral Document First Quartile Completions | Document first quartile completions generated through viral sharing of the content. Field Name: viralDocumentFirstQuartileCompletionsType: metric |
Viral Document Midpoint Completions | Document midpoint completions generated through viral sharing of the content. Field Name: viralDocumentMidpointCompletionsType: metric |
Viral Document Third Quartile Completions | Document third quartile completions generated through viral sharing of the content. Field Name: viralDocumentThirdQuartileCompletionsType: metric |
Viral Download Clicks | Download clicks generated through viral sharing of the content. Field Name: viralDownloadClicksType: metric |
Viral Job Applications | Job applications generated through viral sharing of the content. Field Name: viralJobApplicationsType: metric |
Viral Job Apply Clicks | Job apply clicks generated through viral sharing of the content. Field Name: viralJobApplyClicksType: metric |
Viral Registrations | Registrations generated through viral sharing of the content. Field Name: viralRegistrationsType: metric |
Viral Post Click Job Applications | Post click job applications generated through viral sharing of the content. Field Name: viralPostClickJobApplicationsType: metric |
Viral Post Click Job Apply Clicks | Post click job apply clicks generated through viral sharing of the content. Field Name: viralPostClickJobApplyClicksType: metric |
Viral Post Click Registrations | Post click registrations generated through viral sharing of the content. Field Name: viralPostClickRegistrationsType: metric |
Viral Post View Job Applications | Post view job applications generated through viral sharing of the content. Field Name: viralPostViewJobApplicationsType: metric |
Viral Post View Job Apply Clicks | Post view job apply clicks generated through viral sharing of the content. Field Name: viralPostViewJobApplyClicksType: metric |
Viral Post View Registrations | Post view registrations generated through viral sharing of the content. Field Name: viralPostViewRegistrationsType: metric |
Viral Card Clicks | Card clicks generated through viral sharing of the content. Field Name: viralCardClicksType: metric |
Viral Card Impressions | Card impressions generated through viral sharing of the content. Field Name: viralCardImpressionsType: metric |
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