Last updated: August 5, 2025
22 dimensions
103 metrics
This reference covers all available dimensions and metrics for LinkedIn Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Looker Studio

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Dimensions

Dimensions are the attributes you can use to segment and group your LinkedIn Ads data.

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Most Used

Account ID
Advertiser Account Unique Identifier.

Field Name: account.id
Type: dimension
Account Name
Advertiser Account Name.

Field Name: account.name
Type: dimension
Campaign Group ID
Unique Identifier of the upper level in the campaigns hierarchy. It can contain multiple campaigns.

Field Name: campaign_group.id
Type: dimension
Campaign Group Name
Name of the upper level in the campaigns hierarchy. It can contain multiple campaigns.

Field Name: campaign_group.name
Type: dimension
Campaign ID
Unique Identifier of the mid level in the campaigns hierarchy. It can contain multiple ads.

Field Name: campaign.id
Type: dimension
Campaign Name
Name of the mid level in the campaigns hierarchy. It can contain multiple ads.

Field Name: campaign.name
Type: dimension
Ad ID
Unique Identifier of the lowest level in the campaigns hierarchy.

Field Name: ad.id
Type: dimension
Ad URL
The URL to visualize this Ad’s data. Currently the Ad Name attribute is not provided by Linkedin. We will pay close attention to add the Ad Name dimension as soon as Linkedin allows it.

Field Name: ad.url
Type: dimension

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Account

Status


Field Name: account.status
Type: dimension
Currency


Field Name: account.currency
Type: dimension

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Campaign Group

Total Budget


Field Name: campaign_group.total_budget
Type: dimension
Status
Can be one of: ACTIVE, ARCHIVED, CANCELLED, DRAFT, PAUSED, PENDING_DELETION, REMOVED.

Field Name: campaign_group.status
Type: dimension
Start Time


Field Name: campaign_group.start_time
Type: dimension
End Time


Field Name: campaign_group.end_time
Type: dimension

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Campaign

Status
Can be one of: ACTIVE, ARCHIVED, CANCELLED, DRAFT, PAUSED, PENDING_DELETION, REMOVED.

Field Name: campaign.status
Type: dimension
Daily Budget


Field Name: campaign.daily_budget
Type: dimension
Total Budget


Field Name: campaign.total_budget
Type: dimension
Start Time


Field Name: campaign.start_time
Type: dimension
End Time


Field Name: campaign.end_time
Type: dimension
Campaign Type
Can be one of: TEXT_AD, SPONSORED_UPDATES, SPONSORED_INMAILS, DYNAMIC.

Field Name: campaign.type
Type: dimension
Objective Type
Can be one of: BRAND_AWARENESS, WEBSITE, ENGAGEMENT, VIDEO_VIEW, LEAD_GENERATION, WEBSITE_CONVERSION, JOB_APPLICANT, TALENT_LEAD.

Field Name: campaign.objective_type
Type: dimension
Ad Format
On Linkedin Ads, the ad format is set at the campaign level.

Field Name: campaign.ad_format
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your LinkedIn Ads campaigns.

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Most Used

Cost
Cost in the account’s local currency.

Field Name: costInLocalCurrency
Type: metric
Cost In USD
Cost converted to USD.

Field Name: costInUsd
Type: metric
Clicks
The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which Linkedin would otherwise charge advertisers based on objective (for example, clicks to view the landing page or company page).

Field Name: clicks
Type: metric
Impressions
This is the count of impressions for Sponsored Content and sends for Sponsored Messaging.

Field Name: impressions
Type: metric
Unique Impressions
The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network. This metric is only available when the number of days in the date range is less than or equal to 92 days.

Field Name: approximateUniqueImpressions
Type: metric
Landing Page Clicks
The count of clicks which take the user to the creative landing page.

Field Name: landingPageClicks
Type: metric
Company Page Clicks
The count of clicks to view the company page.

Field Name: companyPageClicks
Type: metric
CTR
The percentage of impressions that resulted in clicks.

Field Name: ctr
Type: metric
CPC
The average cost per click.

Field Name: cpc
Type: metric
CPM
The cost per thousand impressions.

Field Name: cpm
Type: metric

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Conversions

Website Conversions
Total number of times users took a desired action after clicking on or seeing your ad.

Field Name: externalWebsiteConversions
Type: metric
Website Post Click Conversions
Total number of times users took a desired action after clicking on your ad.

Field Name: externalWebsitePostClickConversions
Type: metric
Website Post View Conversions
Total number of times users took a desired action after seeing your ad.

Field Name: externalWebsitePostViewConversions
Type: metric
Conversion Value
Value of the conversions in the account’s local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.

Field Name: conversionValueInLocalCurrency
Type: metric

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Lead Generation

Mail Contact Info Shares
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.

Field Name: leadGenerationMailContactInfoShares
Type: metric
Mail Interested Clicks
The count of Sponsored Messaging ad recipients who clicked to demonstrate interest.

Field Name: leadGenerationMailInterestedClicks
Type: metric
Form Opens
The count of times users opened the lead form for a One Click Lead Gen campaign.

Field Name: oneClickLeadFormOpens
Type: metric
One Click Leads
The count of leads generated through One Click Lead Gen.

Field Name: oneClickLeads
Type: metric
Valid Work Email Leads
The count of leads with a valid work email that does not use an established free or personal email domain.

Field Name: validWorkEmailLeads
Type: metric
Talent Leads
Number of leads captured through a talent media campaign.

Field Name: talentLeads
Type: metric
Qualified Leads
The number of leads that meet specific qualification criteria.

Field Name: qualifiedLeads
Type: metric
Cost Per Qualified Lead
The average cost per qualified lead generated.

Field Name: costPerQualifiedLead
Type: metric
Likes
The count of likes. Sponsored Content only.

Field Name: likes
Type: metric
Comment Likes
The count of likes of a comment. Sponsored Content only.

Field Name: commentLikes
Type: metric
Comments
The count of comments. Sponsored Content only.

Field Name: comments
Type: metric
Shares
The count of shares. Sponsored Content only.

Field Name: shares
Type: metric
Follows
The count of follows. Sponsored Content and Follower Ads only.

Field Name: follows
Type: metric
Action Clicks
The count of clicks on the action button of the Sponsored Messaging ad.

Field Name: actionClicks
Type: metric
Ad Unit Clicks
The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad.

Field Name: adUnitClicks
Type: metric
Opens
The count of opens of Sponsored Messaging ads.

Field Name: opens
Type: metric
Sends
The count of sends of Sponsored Messaging ads.

Field Name: sends
Type: metric
Text Url Clicks
The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad.

Field Name: textUrlClicks
Type: metric

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Cards

Card Clicks
The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate Card Click and Click, whereas scrolling to other cards and clicking will count as additional Card Click.

Field Name: cardClicks
Type: metric
Card Impressions
The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional Card Impression.

Field Name: cardImpressions
Type: metric

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Document Ads

Document Completions
The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.

Field Name: documentCompletions
Type: metric
First Quartile Completions
The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.

Field Name: documentFirstQuartileCompletions
Type: metric
Midpoint Completions
The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.

Field Name: documentMidpointCompletions
Type: metric
Third Quartile Completions
The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.

Field Name: documentThirdQuartileCompletions
Type: metric

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Engagement

Download Clicks
The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads.

Field Name: downloadClicks
Type: metric
Positive Reactions
The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.

Field Name: reactions
Type: metric
Other Engagements
The count of user interactions with the ad unit that do not fit into any other more specific category.

Field Name: otherEngagements
Type: metric
Registrations
The number of times a member has registered for an event or seminar after viewing or clicking on an ad which has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering.

Field Name: registrations
Type: metric
Total Engagements
The count of all user interactions with the ad unit.

Field Name: totalEngagements
Type: metric
Subscription Clicks
The number of clicks on subscription related content.

Field Name: subscriptionClicks
Type: metric
Average Dwell Time
The average time users spend viewing the ad content.

Field Name: averageDwellTime
Type: metric
Post Click Registrations
Registrations that occurred after clicking on the ad.

Field Name: postClickRegistrations
Type: metric
Post View Registrations
Registrations that occurred after viewing the ad.

Field Name: postViewRegistrations
Type: metric

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Conversation Ads

Headline Clicks
The number of times members clicked on the headline of conversation ads.

Field Name: headlineClicks
Type: metric
Headline Impressions
The number of times members were shown the headline of conversation ads.

Field Name: headlineImpressions
Type: metric

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Job Applications

Job Applications
The number of times a member completed a job application after viewing or clicking on an ad. Currently, this metric is broken down into postViewJobApplications (if the member applied after viewing the ad) and postClickJobApplications (if the member applied after clicking the ad).

Field Name: jobApplications
Type: metric
Job Apply Clicks
The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on an ad which has a LinkedIn job landing page. Currently, this metric is broken down into postViewJobApplyClicks (if the member performed the action after viewing the ad) and postClickJobApplyClicks (if the member performed the action after clicking the ad).

Field Name: jobApplyClicks
Type: metric
Post Click Job Applications
Job applications that occurred after clicking on the ad.

Field Name: postClickJobApplications
Type: metric
Post Click Job Apply Clicks
Job apply clicks that occurred after clicking on the ad.

Field Name: postClickJobApplyClicks
Type: metric
Post View Job Applications
Job applications that occurred after viewing the ad.

Field Name: postViewJobApplications
Type: metric
Post View Job Apply Clicks
Job apply clicks that occurred after viewing the ad.

Field Name: postViewJobApplyClicks
Type: metric

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Videos

Full Screen Plays
Number of times members click on the full screen button or on the video (mobile only) to go into full screen mode.

Field Name: fullScreenPlays
Type: metric
Video Completions
The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.

Field Name: videoCompletions
Type: metric
First Quartile Completions
The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.

Field Name: videoFirstQuartileCompletions
Type: metric
Midpoint Completions
The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.

Field Name: videoMidpointCompletions
Type: metric
Video Starts
The count of video ads that were started by users.

Field Name: videoStarts
Type: metric
Third Quartile Completions
The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.

Field Name: videoThirdQuartileCompletions
Type: metric
Video Views
A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.

Field Name: videoViews
Type: metric

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Reach

Audience Penetration
The percentage of the target audience reached by the campaign.

Field Name: audiencePenetration
Type: metric
Approximate Member Reach
The estimated number of LinkedIn members reached by the campaign.

Field Name: approximateMemberReach
Type: metric

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Viral Metrics

Viral Clicks
Clicks generated through viral sharing of the content.

Field Name: viralClicks
Type: metric
Viral Impressions
Impressions generated through viral sharing of the content.

Field Name: viralImpressions
Type: metric
Viral Likes
Likes generated through viral sharing of the content.

Field Name: viralLikes
Type: metric
Viral Shares
Shares generated through viral sharing of the content.

Field Name: viralShares
Type: metric
Viral Comments
Comments generated through viral sharing of the content.

Field Name: viralComments
Type: metric
Viral Follows
Follows generated through viral sharing of the content.

Field Name: viralFollows
Type: metric
Viral Reactions
Reactions generated through viral sharing of the content.

Field Name: viralReactions
Type: metric
Viral Other Engagements
Other engagements generated through viral sharing of the content.

Field Name: viralOtherEngagements
Type: metric
Viral Total Engagements
Total engagements generated through viral sharing of the content.

Field Name: viralTotalEngagements
Type: metric
Viral Video Views
Video views generated through viral sharing of the content.

Field Name: viralVideoViews
Type: metric
Viral Video Completions
Video completions generated through viral sharing of the content.

Field Name: viralVideoCompletions
Type: metric
Viral Video Starts
Video starts generated through viral sharing of the content.

Field Name: viralVideoStarts
Type: metric
Viral Video First Quartile Completions
Video first quartile completions generated through viral sharing of the content.

Field Name: viralVideoFirstQuartileCompletions
Type: metric
Viral Video Midpoint Completions
Video midpoint completions generated through viral sharing of the content.

Field Name: viralVideoMidpointCompletions
Type: metric
Viral Video Third Quartile Completions
Video third quartile completions generated through viral sharing of the content.

Field Name: viralVideoThirdQuartileCompletions
Type: metric
Viral Full Screen Plays
Full screen plays generated through viral sharing of the content.

Field Name: viralFullScreenPlays
Type: metric
Viral Landing Page Clicks
Landing page clicks generated through viral sharing of the content.

Field Name: viralLandingPageClicks
Type: metric
Viral Company Page Clicks
Company page clicks generated through viral sharing of the content.

Field Name: viralCompanyPageClicks
Type: metric
Viral External Website Conversions
External website conversions generated through viral sharing of the content.

Field Name: viralExternalWebsiteConversions
Type: metric
Viral External Website Post Click Conversions
External website post click conversions generated through viral sharing of the content.

Field Name: viralExternalWebsitePostClickConversions
Type: metric
Viral External Website Post View Conversions
External website post view conversions generated through viral sharing of the content.

Field Name: viralExternalWebsitePostViewConversions
Type: metric
Viral One Click Lead Form Opens
One click lead form opens generated through viral sharing of the content.

Field Name: viralOneClickLeadFormOpens
Type: metric
Viral One Click Leads
One click leads generated through viral sharing of the content.

Field Name: viralOneClickLeads
Type: metric
Viral Document Completions
Document completions generated through viral sharing of the content.

Field Name: viralDocumentCompletions
Type: metric
Viral Document First Quartile Completions
Document first quartile completions generated through viral sharing of the content.

Field Name: viralDocumentFirstQuartileCompletions
Type: metric
Viral Document Midpoint Completions
Document midpoint completions generated through viral sharing of the content.

Field Name: viralDocumentMidpointCompletions
Type: metric
Viral Document Third Quartile Completions
Document third quartile completions generated through viral sharing of the content.

Field Name: viralDocumentThirdQuartileCompletions
Type: metric
Viral Download Clicks
Download clicks generated through viral sharing of the content.

Field Name: viralDownloadClicks
Type: metric
Viral Job Applications
Job applications generated through viral sharing of the content.

Field Name: viralJobApplications
Type: metric
Viral Job Apply Clicks
Job apply clicks generated through viral sharing of the content.

Field Name: viralJobApplyClicks
Type: metric
Viral Registrations
Registrations generated through viral sharing of the content.

Field Name: viralRegistrations
Type: metric
Viral Post Click Job Applications
Post click job applications generated through viral sharing of the content.

Field Name: viralPostClickJobApplications
Type: metric
Viral Post Click Job Apply Clicks
Post click job apply clicks generated through viral sharing of the content.

Field Name: viralPostClickJobApplyClicks
Type: metric
Viral Post Click Registrations
Post click registrations generated through viral sharing of the content.

Field Name: viralPostClickRegistrations
Type: metric
Viral Post View Job Applications
Post view job applications generated through viral sharing of the content.

Field Name: viralPostViewJobApplications
Type: metric
Viral Post View Job Apply Clicks
Post view job apply clicks generated through viral sharing of the content.

Field Name: viralPostViewJobApplyClicks
Type: metric
Viral Post View Registrations
Post view registrations generated through viral sharing of the content.

Field Name: viralPostViewRegistrations
Type: metric
Viral Card Clicks
Card clicks generated through viral sharing of the content.

Field Name: viralCardClicks
Type: metric
Viral Card Impressions
Card impressions generated through viral sharing of the content.

Field Name: viralCardImpressions
Type: metric