Bing Ads Metrics & Dimensions

Last updated: November 3, 2025

36 dimensions

75 metrics

This reference covers all available dimensions and metrics for Bing Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Looker Studio

Dimensions

Dimensions are the attributes you can use to segment and group your Bing Ads data.

Most Used


Account Id	Field Name: `AccountId` Type: dimension
Account Name	Field Name: `AccountName` Type: dimension
Campaign Id	Field Name: `CampaignId` Type: dimension
Campaign Name	Field Name: `CampaignName` Type: dimension
Ad Group Id	Field Name: `AdGroupId` Type: dimension
Ad Group Name	Field Name: `AdGroupName` Type: dimension
Ad Id	Field Name: `AdId` Type: dimension

Budget


Campaign Daily Budget	Field Name: `CampaignDailyBudget` Type: dimension
Campaign Budget Type	Field Name: `CampaignBudgetType` Type: dimension
Budget Name	Name of the budget Field Name: `BudgetName` Type: dimension
Budget Status	Status of the budget Field Name: `BudgetStatus` Type: dimension


Ad Status	Status of the ad Field Name: `AdStatus` Type: dimension
Ad Labels	Labels of the ad Field Name: `AdLabels` Type: dimension
Ad Distribution	Distribution of the ad Field Name: `AdDistribution` Type: dimension
Language	Language of the ad Field Name: `Language` Type: dimension

Breakdowns


Network	Network of the ad Field Name: `Network` Type: dimension
Delivered Match Type	Type of delivered match Field Name: `DeliveredMatchType` Type: dimension
Device OS	Operating system of the device Field Name: `DeviceOS` Type: dimension
Device Type	Type of the device Field Name: `DeviceType` Type: dimension
Top vs Other	Indicates whether the ad appeared in top or other positions Field Name: `TopVsOther` Type: dimension

URLs


Final URL	Final URL of the ad Field Name: `FinalUrl` Type: dimension
Display URL	URL displayed in the ad Field Name: `DisplayUrl` Type: dimension
Final Mobile URL	Final mobile URL of the ad Field Name: `FinalMobileUrl` Type: dimension
Final App URL	Final app URL of the ad Field Name: `FinalAppUrl` Type: dimension
Final URL Suffix	Suffix of the final URL Field Name: `FinalUrlSuffix` Type: dimension
Tracking Template	The tracking template used for the ad Field Name: `TrackingTemplate` Type: dimension

Status


Account Status	Field Name: `AccountStatus` Type: dimension
Campaign Status	Field Name: `CampaignStatus` Type: dimension
Ad Group Status	Field Name: `AdGroupStatus` Type: dimension

Types


Ad Type	Field Name: `AdType` Type: dimension
Campaign Type	Field Name: `CampaignType` Type: dimension

Additional


Account Number	Number of the account Field Name: `AccountNumber` Type: dimension
Customer Id	Field Name: `CustomerId` Type: dimension
Base Campaign Id	Field Name: `BaseCampaignId` Type: dimension
Customer Name	Field Name: `CustomerName` Type: dimension
Currency Code	Field Name: `CurrencyCode` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your Bing Ads campaigns.

Most Used


Spend	Total amount spent on your ads Field Name: `Spend` Type: metric
Impressions	Number of times your ads were shown Field Name: `Impressions` Type: metric
Clicks	Number of clicks on your ads Field Name: `Clicks` Type: metric
CTR	Click-through Rate Field Name: `Ctr` Type: metric
CPC	The average cost per click (CPC) Field Name: `AverageCpc` Type: metric
CPM	The total advertising cost divided by the number of impressions Field Name: `AverageCpm` Type: metric

Conversions


Conversions	Primary conversion of your campaign Field Name: `Conversions` Type: metric
All Conversions	Total number of all conversions Field Name: `AllConversions` Type: metric
Conversion Rate	Field Name: `ConversionRate` Type: metric
Cost per Conversion	Field Name: `CostPerConversion` Type: metric
Purchases	Number of purchases Field Name: `Purchases` Type: metric
Sales	Number of sales Field Name: `Sales` Type: metric
Assists	Number of conversions your ads assisted Field Name: `Assists` Type: metric
Subscriptions	Number of subscriptions Field Name: `Subscriptions` Type: metric
All Conversion Rate	Conversion rate for all conversions Field Name: `AllConversionRate` Type: metric
View Through Conversions	Number of conversions from view-through interactions Field Name: `ViewThroughConversions` Type: metric
View Through Conversions Qualified	Number of qualified view-through conversions Field Name: `ViewThroughConversionsQualified` Type: metric
View Through Rate	Rate of view-through conversions Field Name: `ViewThroughRate` Type: metric
All Conversions Qualified	Total number of qualified conversions Field Name: `AllConversionsQualified` Type: metric
All Cost Per Conversion	Average cost per all conversions Field Name: `AllCostPerConversion` Type: metric

Revenue


Revenue	Total revenue generated Field Name: `Revenue` Type: metric
ROAS	Return on ad spend for conversions Field Name: `ReturnOnAdSpend` Type: metric
All Return On Ad Spend	Return on ad spend for all conversions Field Name: `AllReturnOnAdSpend` Type: metric
All Revenue	Total revenue from all conversions Field Name: `AllRevenue` Type: metric
All Revenue Per Conversion	Average revenue per all conversions Field Name: `AllRevenuePerConversion` Type: metric
View Through Revenue	Revenue from view-through conversions Field Name: `ViewThroughRevenue` Type: metric
Revenue Per Assist	Average revenue per assist Field Name: `RevenuePerAssist` Type: metric
Revenue Per Conversion	Average revenue per conversion Field Name: `RevenuePerConversion` Type: metric
Revenue Per Install	Average revenue per install Field Name: `RevenuePerInstall` Type: metric
Revenue Per Sale	Average revenue per sale Field Name: `RevenuePerSale` Type: metric

CTR


Expected CTR	Expected click-through rate Field Name: `ExpectedCtr` Type: metric
Quality Score	Quality score of the ad Field Name: `QualityScore` Type: metric
Historical Expected CTR	Historical expected click-through rate Field Name: `HistoricalExpectedCtr` Type: metric
Historical Quality Score	Historical quality score of the ad Field Name: `HistoricalQualityScore` Type: metric
Historical Ad Relevance	Historical ad relevance score Field Name: `HistoricalAdRelevance` Type: metric

Call Tracking


Phone Calls	Number of phone calls Field Name: `PhoneCalls` Type: metric
Phone Impressions	Number of phone call impressions Field Name: `PhoneImpressions` Type: metric
PTR	Phone-through rate Field Name: `Ptr` Type: metric

Search


Impressions Lost to Budget	Field Name: `ImpressionLostToBudgetPercent` Type: metric
Impressions Lost to Rank	Field Name: `ImpressionLostToRankAggPercent` Type: metric
Impressions Share	Field Name: `ImpressionSharePercent` Type: metric
Top Impressions Share Lost to Budget	Field Name: `TopImpressionShareLostToBudgetPercent` Type: metric
Top Impression Share Lost to Rank	Field Name: `TopImpressionShareLostToRankPercent` Type: metric
Top Impressions Share	Field Name: `TopImpressionSharePercent` Type: metric

Video


CPV	Average total spend divided by video views Field Name: `AverageCPV` Type: metric
Video Views	Number of times your video ads were viewed Field Name: `VideoViews` Type: metric
Video Views at 25%	Number of times your video ads were viewed at least 25% Field Name: `VideoViewsAt25Percent` Type: metric
Video Views at 50%	Number of times your video ads were viewed at least 50% Field Name: `VideoViewsAt50Percent` Type: metric
Video Views at 75%	Number of times your video ads were viewed at least 75% Field Name: `VideoViewsAt75Percent` Type: metric
Video Completion Rate	Percentage of video views that were completed Field Name: `VideoCompletionRate` Type: metric
Average Watch Time Per Impression	Average time spent watching video per impression Field Name: `AverageWatchTimePerImpression` Type: metric
Average Watch Time Per Video View	Average time spent watching video per view Field Name: `AverageWatchTimePerVideoView` Type: metric

New Customers


New Customer CPA	Cost per acquisition for new customers Field Name: `NewCustomerCPA` Type: metric
New Customer Conversion Rate	Conversion rate for new customers Field Name: `NewCustomerConversionRate` Type: metric
New Customer Conversions	Number of conversions from new customers Field Name: `NewCustomerConversions` Type: metric
New Customer ROAS	Return on ad spend for new customers Field Name: `NewCustomerReturnOnAdSpend` Type: metric
New Customer Revenue	Revenue from new customers Field Name: `NewCustomerRevenue` Type: metric

App


Installs	Number of app installs Field Name: `Installs` Type: metric
App Installs	Number of app installations Field Name: `AppInstalls` Type: metric
Downloads	Number of app downloads Field Name: `Downloads` Type: metric
Post Click Download Rate	Rate of downloads after clicking Field Name: `PostClickDownloadRate` Type: metric
Post Click Install Rate	Rate of installs after clicking Field Name: `PostClickInstallRate` Type: metric
Post Install Purchase Rate	Rate of purchases after installing Field Name: `PostInstallPurchaseRate` Type: metric
Post Install Subscription Rate	Rate of subscriptions after installing Field Name: `PostInstallSubscriptionRate` Type: metric
Cost Per Download	Average cost per download Field Name: `CostPerDownload` Type: metric
Cost Per Install	Average cost per install Field Name: `CostPerInstall` Type: metric

Low Quality Traffic


Low Quality Clicks	Number of low quality clicks Field Name: `LowQualityClicks` Type: metric
Low Quality Clicks Percent	Percentage of low quality clicks Field Name: `LowQualityClicksPercent` Type: metric
Low Quality Conversion Rate	Conversion rate for low quality clicks Field Name: `LowQualityConversionRate` Type: metric
Low Quality Conversions	Number of conversions from low quality clicks Field Name: `LowQualityConversions` Type: metric
Low Quality Conversions Qualified	Number of qualified conversions from low quality clicks Field Name: `LowQualityConversionsQualified` Type: metric
Low Quality General Clicks	Number of low quality general clicks Field Name: `LowQualityGeneralClicks` Type: metric
Low Quality Impressions	Number of low quality impressions Field Name: `LowQualityImpressions` Type: metric
Low Quality Impressions Percent	Percentage of low quality impressions Field Name: `LowQualityImpressionsPercent` Type: metric
Low Quality Sophisticated Clicks	Number of low quality sophisticated clicks Field Name: `LowQualitySophisticatedClicks` Type: metric

Getting started

Data Destinations

Data Sources

Bing Ads Metrics & Dimensions

Dimensions

Most Used

Budget

Ad

Breakdowns

URLs

Status

Types

Additional

Metrics

Most Used

Conversions

Revenue

CTR

Call Tracking

Search

Video

New Customers

App

Low Quality Traffic

Getting started

Data Destinations

Data Sources

​Dimensions

​Most Used

​Budget

​Ad

​Breakdowns

​URLs

​Status

​Types

​Additional

​Metrics

​Most Used

​Conversions

​Revenue

​CTR

​Call Tracking

​Search

​Video

​New Customers

​App

​Low Quality Traffic

Dimensions

Most Used

Budget

Ad

Breakdowns

URLs

Status

Types

Additional

Metrics

Most Used

Conversions

Revenue

CTR

Call Tracking

Search

Video

New Customers

App

Low Quality Traffic