Last updated: July 31, 2026
53 dimensions
85 metrics
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Bing Ads data.Most Used
Account Id | Field Name: AccountIdType: dimension |
Account Name | Field Name: AccountNameType: dimension |
Campaign Id | Field Name: CampaignIdType: dimension |
Campaign Name | Field Name: CampaignNameType: dimension |
Campaign Labels | Labels applied to the campaign (semicolon-separated when multiple) Field Name: CampaignLabelsType: dimension |
Ad Group Id | Field Name: AdGroupIdType: dimension |
Ad Group Name | Field Name: AdGroupNameType: dimension |
Ad Group Labels | Labels applied to the ad group (semicolon-separated when multiple) Field Name: AdGroupLabelsType: dimension |
Ad
Ad Id | Field Name: AdIdType: dimension |
Ad Type | The type of ad Field Name: AdTypeType: dimension |
Ad Title | The title/headline of the ad Field Name: AdTitleType: dimension |
Ad Description | The first ad description that appears below the path in your ad Field Name: AdDescriptionType: dimension |
Ad Description 2 | The second ad description that appears below the path in your ad Field Name: AdDescription2Type: dimension |
Headline | The headline of the ad Field Name: HeadlineType: dimension |
Long Headline | The long headline of the ad Field Name: LongHeadlineType: dimension |
Ad Status | Status of the ad Field Name: AdStatusType: dimension |
Ad Labels | Labels of the ad Field Name: AdLabelsType: dimension |
Ad Distribution | Distribution of the ad Field Name: AdDistributionType: dimension |
Language | Language of the ad Field Name: LanguageType: dimension |
Budget
Campaign Daily Budget | Field Name: CampaignDailyBudgetType: dimension |
Campaign Budget Type | Field Name: CampaignBudgetTypeType: dimension |
Budget Name | Name of the budget Field Name: BudgetNameType: dimension |
Budget Status | Status of the budget Field Name: BudgetStatusType: dimension |
Breakdowns
Network | Network of the ad Field Name: NetworkType: dimension |
Delivered Match Type | Type of delivered match Field Name: DeliveredMatchTypeType: dimension |
Device OS | Operating system of the device Field Name: DeviceOSType: dimension |
Device Type | Type of the device Field Name: DeviceTypeType: dimension |
Top vs Other | Indicates whether the ad appeared in top or other positions Field Name: TopVsOtherType: dimension |
URLs
Final URL | Final URL of the ad Field Name: FinalUrlType: dimension |
Display URL | URL displayed in the ad Field Name: DisplayUrlType: dimension |
Final Mobile URL | Final mobile URL of the ad Field Name: FinalMobileUrlType: dimension |
Final App URL | Final app URL of the ad Field Name: FinalAppUrlType: dimension |
Final URL Suffix | Suffix of the final URL Field Name: FinalUrlSuffixType: dimension |
Tracking Template | The tracking template used for the ad Field Name: TrackingTemplateType: dimension |
Status
Account Status | Field Name: AccountStatusType: dimension |
Campaign Status | Field Name: CampaignStatusType: dimension |
Ad Group Status | Field Name: AdGroupStatusType: dimension |
Types
Campaign Type | Field Name: CampaignTypeType: dimension |
Additional
Account Number | Number of the account Field Name: AccountNumberType: dimension |
Customer Id | Field Name: CustomerIdType: dimension |
Base Campaign Id | Field Name: BaseCampaignIdType: dimension |
Customer Name | Field Name: CustomerNameType: dimension |
Currency Code | Field Name: CurrencyCodeType: dimension |
Search Terms
Search Query | The search term used by your audience when your ad was shown Field Name: SearchQueryType: dimension |
Keyword | The keyword text that matched the search query Field Name: KeywordType: dimension |
Keyword Id | Microsoft Advertising keyword identifier Field Name: KeywordIdType: dimension |
Keyword Status | The status of the keyword Field Name: KeywordStatusType: dimension |
Ad Group Criterion Id | Ad group criterion identifier Field Name: AdGroupCriterionIdType: dimension |
Bid Match Type | The keyword bid match type (Broad, Exact, Phrase) Field Name: BidMatchTypeType: dimension |
Keywords
Keyword Labels | Labels applied to the keyword Field Name: KeywordLabelsType: dimension |
Bid Strategy Type | The bid strategy type used for the keyword Field Name: BidStrategyTypeType: dimension |
Conversion Goals
Goal | The name of the conversion goal you set up in Microsoft Advertising Field Name: GoalType: dimension |
Goal Type | The type of conversion goal: AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, or Url Field Name: GoalTypeType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Bing Ads campaigns.Most Used
Spend | Total amount spent on your ads Field Name: SpendType: metric |
Impressions | Number of times your ads were shown Field Name: ImpressionsType: metric |
Clicks | Number of clicks on your ads Field Name: ClicksType: metric |
CTR | Click-through Rate Field Name: CtrType: metric |
CPC | The average cost per click (CPC) Field Name: AverageCpcType: metric |
CPM | The total advertising cost divided by the number of impressions Field Name: AverageCpmType: metric |
Conversions
Conversions | Primary conversion of your campaign Field Name: ConversionsType: metric |
All Conversions | Total number of all conversions Field Name: AllConversionsType: metric |
Conversion Rate | Field Name: ConversionRateType: metric |
Cost per Conversion | Field Name: CostPerConversionType: metric |
Purchases | Number of purchases Field Name: PurchasesType: metric |
Sales | Number of sales Field Name: SalesType: metric |
Assists | Number of conversions your ads assisted Field Name: AssistsType: metric |
Subscriptions | Number of subscriptions Field Name: SubscriptionsType: metric |
All Conversion Rate | Conversion rate for all conversions Field Name: AllConversionRateType: metric |
View Through Conversions | Number of conversions from view-through interactions Field Name: ViewThroughConversionsType: metric |
View Through Conversions Qualified | Number of qualified view-through conversions Field Name: ViewThroughConversionsQualifiedType: metric |
View Through Rate | Rate of view-through conversions Field Name: ViewThroughRateType: metric |
All Conversions Qualified | Total number of qualified conversions Field Name: AllConversionsQualifiedType: metric |
All Cost Per Conversion | Average cost per all conversions Field Name: AllCostPerConversionType: metric |
Revenue
Revenue | Total revenue generated Field Name: RevenueType: metric |
ROAS | Return on ad spend for conversions Field Name: ReturnOnAdSpendType: metric |
All Return On Ad Spend | Return on ad spend for all conversions Field Name: AllReturnOnAdSpendType: metric |
All Revenue | Total revenue from all conversions Field Name: AllRevenueType: metric |
All Revenue Per Conversion | Average revenue per all conversions Field Name: AllRevenuePerConversionType: metric |
View Through Revenue | Revenue from view-through conversions Field Name: ViewThroughRevenueType: metric |
Revenue Per Assist | Average revenue per assist Field Name: RevenuePerAssistType: metric |
Revenue Per Conversion | Average revenue per conversion Field Name: RevenuePerConversionType: metric |
Revenue Per Install | Average revenue per install Field Name: RevenuePerInstallType: metric |
Revenue Per Sale | Average revenue per sale Field Name: RevenuePerSaleType: metric |
CTR
Expected CTR | Expected click-through rate Field Name: ExpectedCtrType: metric |
Quality Score | Quality score of the ad Field Name: QualityScoreType: metric |
Historical Expected CTR | Historical expected click-through rate Field Name: HistoricalExpectedCtrType: metric |
Historical Quality Score | Historical quality score of the ad Field Name: HistoricalQualityScoreType: metric |
Historical Ad Relevance | Historical ad relevance score Field Name: HistoricalAdRelevanceType: metric |
Call Tracking
Phone Calls | Number of phone calls Field Name: PhoneCallsType: metric |
Phone Impressions | Number of phone call impressions Field Name: PhoneImpressionsType: metric |
PTR | Phone-through rate Field Name: PtrType: metric |
Search
Impressions Lost to Budget | Field Name: ImpressionLostToBudgetPercentType: metric |
Impressions Lost to Rank | Field Name: ImpressionLostToRankAggPercentType: metric |
Impressions Share | Field Name: ImpressionSharePercentType: metric |
Top Impressions Share Lost to Budget | Field Name: TopImpressionShareLostToBudgetPercentType: metric |
Top Impression Share Lost to Rank | Field Name: TopImpressionShareLostToRankPercentType: metric |
Top Impressions Share | Field Name: TopImpressionSharePercentType: metric |
Absolute Top Impression Rate | How often your ad was in the first position as a percentage of impressions Field Name: AbsoluteTopImpressionRatePercentType: metric |
Top Impression Rate | How often your ad was in the mainline (top placement above search results) Field Name: TopImpressionRatePercentType: metric |
Video
CPV | Average total spend divided by video views Field Name: AverageCPVType: metric |
Video Views | Number of times your video ads were viewed Field Name: VideoViewsType: metric |
Video Views at 25% | Number of times your video ads were viewed at least 25% Field Name: VideoViewsAt25PercentType: metric |
Video Views at 50% | Number of times your video ads were viewed at least 50% Field Name: VideoViewsAt50PercentType: metric |
Video Views at 75% | Number of times your video ads were viewed at least 75% Field Name: VideoViewsAt75PercentType: metric |
Video Completion Rate | Percentage of video views that were completed Field Name: VideoCompletionRateType: metric |
Average Watch Time Per Impression | Average time spent watching video per impression Field Name: AverageWatchTimePerImpressionType: metric |
Average Watch Time Per Video View | Average time spent watching video per view Field Name: AverageWatchTimePerVideoViewType: metric |
New Customers
New Customer CPA | Cost per acquisition for new customers Field Name: NewCustomerCPAType: metric |
New Customer Conversion Rate | Conversion rate for new customers Field Name: NewCustomerConversionRateType: metric |
New Customer Conversions | Number of conversions from new customers Field Name: NewCustomerConversionsType: metric |
New Customer ROAS | Return on ad spend for new customers Field Name: NewCustomerReturnOnAdSpendType: metric |
New Customer Revenue | Revenue from new customers Field Name: NewCustomerRevenueType: metric |
App
Installs | Number of app installs Field Name: InstallsType: metric |
App Installs | Number of app installations Field Name: AppInstallsType: metric |
Downloads | Number of app downloads Field Name: DownloadsType: metric |
Post Click Download Rate | Rate of downloads after clicking Field Name: PostClickDownloadRateType: metric |
Post Click Install Rate | Rate of installs after clicking Field Name: PostClickInstallRateType: metric |
Post Install Purchase Rate | Rate of purchases after installing Field Name: PostInstallPurchaseRateType: metric |
Post Install Subscription Rate | Rate of subscriptions after installing Field Name: PostInstallSubscriptionRateType: metric |
Cost Per Download | Average cost per download Field Name: CostPerDownloadType: metric |
Cost Per Install | Average cost per install Field Name: CostPerInstallType: metric |
Low Quality Traffic
Low Quality Clicks | Number of low quality clicks Field Name: LowQualityClicksType: metric |
Low Quality Clicks Percent | Percentage of low quality clicks Field Name: LowQualityClicksPercentType: metric |
Low Quality Conversion Rate | Conversion rate for low quality clicks Field Name: LowQualityConversionRateType: metric |
Low Quality Conversions | Number of conversions from low quality clicks Field Name: LowQualityConversionsType: metric |
Low Quality Conversions Qualified | Number of qualified conversions from low quality clicks Field Name: LowQualityConversionsQualifiedType: metric |
Low Quality General Clicks | Number of low quality general clicks Field Name: LowQualityGeneralClicksType: metric |
Low Quality Impressions | Number of low quality impressions Field Name: LowQualityImpressionsType: metric |
Low Quality Impressions Percent | Percentage of low quality impressions Field Name: LowQualityImpressionsPercentType: metric |
Low Quality Sophisticated Clicks | Number of low quality sophisticated clicks Field Name: LowQualitySophisticatedClicksType: metric |
Position
Average Position | The average position of the ad on a webpage Field Name: AveragePositionType: metric |
Keywords
Current Max CPC | The current maximum CPC bid for the keyword Field Name: CurrentMaxCpcType: metric |
First Page Bid | The estimated bid required for first page placement Field Name: FirstPageBidType: metric |
Mainline Bid | The estimated bid required for mainline placement Field Name: MainlineBidType: metric |
Mainline 1 Bid | The estimated bid required for first mainline position Field Name: Mainline1BidType: metric |
Quality Impact | The impact of quality score on ad performance Field Name: QualityImpactType: metric |
Ad Relevance | How closely related your ad is to the keyword Field Name: AdRelevanceType: metric |
Landing Page Experience | The quality of your landing page experience Field Name: LandingPageExperienceType: metric |
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