Last updated: August 5, 2025
49 dimensions
113 metrics
This reference covers all available dimensions and metrics for Google DV360 data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Looker Studio

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Dimensions

Dimensions are the attributes you can use to segment and group your Google DV360 data.

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Advertiser

Advertiser ID


Field Name: ADVERTISER
Type: dimension
Partner ID


Field Name: PARTNER
Type: dimension
Advertiser Name


Field Name: ADVERTISER_NAME
Type: dimension
Advertiser Status


Field Name: ADVERTISER_INTEGRATION_STATUS
Type: dimension
Currency Code


Field Name: ADVERTISER_CURRENCY
Type: dimension
Country


Field Name: COUNTRY
Type: dimension
Region


Field Name: REGION_NAME
Type: dimension
City


Field Name: CITY_NAME
Type: dimension

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Campaign

Campaign ID


Field Name: MEDIA_PLAN
Type: dimension
Campaign Name


Field Name: MEDIA_PLAN_NAME
Type: dimension

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Creative

Creative ID


Field Name: CREATIVE_ID
Type: dimension
Creative Name


Field Name: CREATIVE
Type: dimension
Creative Status


Field Name: CREATIVE_STATUS
Type: dimension
Creative Type


Field Name: CREATIVE_TYPE
Type: dimension
Creative Height


Field Name: CREATIVE_HEIGHT
Type: dimension
Creative Width


Field Name: CREATIVE_WIDTH
Type: dimension
Creative Source


Field Name: CREATIVE_SOURCE
Type: dimension

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Insertion Order

Insertion Order Name


Field Name: INSERTION_ORDER_NAME
Type: dimension
Insertion Order Id


Field Name: INSERTION_ORDER
Type: dimension
Order Status


Field Name: INSERTION_ORDER_STATUS
Type: dimension
Other Insertion Order (Overlap)
Only valid whit overlap metrics

Field Name: OTHER_CAMPAIGN_NAME
Type: dimension

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Line Item

Line Item Name


Field Name: LINE_ITEM_NAME
Type: dimension
Line Item Id


Field Name: LINE_ITEM
Type: dimension
Start Date


Field Name: LINE_ITEM_START_DATE
Type: dimension
Budget


Field Name: LINE_ITEM_BUDGET
Type: dimension
Line Item Status


Field Name: LINE_ITEM_STATUS
Type: dimension
Daily Frequency


Field Name: LINE_ITEM_DAILY_FREQUENCY
Type: dimension
Line Item Type


Field Name: LINE_ITEM_TYPE
Type: dimension

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Device

Device Make


Field Name: DEVICE_MAKE
Type: dimension
Device Type


Field Name: DEVICE_TYPE
Type: dimension
Device Model


Field Name: DEVICE_MODEL
Type: dimension
Other Device Type (Overlap)


Field Name: OTHER_DEVICE_TYPE
Type: dimension

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Channel

Channel Name


Field Name: CHANNEL_NAME
Type: dimension
Channel ID


Field Name: CHANNEL_ID
Type: dimension
Channel Type


Field Name: CHANNEL_TYPE
Type: dimension

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App Url

APP/URL


Field Name: APP_URL
Type: dimension
APP/URL Excluded


Field Name: APP_URL_EXCLUDED
Type: dimension
APP/URL ID


Field Name: SITE_ID
Type: dimension

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Inventory

Source ID


Field Name: INVENTORY_SOURCE_ID
Type: dimension
Source Name


Field Name: INVENTORY_SOURCE_NAME
Type: dimension
Entity Status


Field Name: INVENTORY_ENTITY_STATUS
Type: dimension
Source Type


Field Name: INVENTORY_SOURCE_TYPE
Type: dimension
Source Product Type


Field Name: INVENTORY_SOURCE_PRODUCT_TYPE
Type: dimension
Inventory Exchange


Field Name: INVENTORY_EXCHANGE
Type: dimension
Rate Type


Field Name: INVENTORY_RATE_TYPE
Type: dimension
Rate Curency Code


Field Name: INVENTORY_RATE_CURRENCY_CODE
Type: dimension
Start Date


Field Name: INVENTORY_START_DATE
Type: dimension
End Date


Field Name: INVENTORY_END_DATE
Type: dimension
Update Time


Field Name: INVENTORY_UPDATE_TIME
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Google DV360 campaigns.

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Budget

Media Cost


Field Name: METRIC_MEDIA_COST_ADVERTISER
Type: metric
Media Cost (USD)


Field Name: METRIC_MEDIA_COST_USD
Type: metric
Profit


Field Name: METRIC_PROFIT_ADVERTISER
Type: metric
Profit (USD)


Field Name: METRIC_PROFIT_USD
Type: metric
Revenue


Field Name: METRIC_REVENUE_ADVERTISER
Type: metric
Revenue (USD)


Field Name: METRIC_REVENUE_USD
Type: metric
Total Media Cost


Field Name: METRIC_TOTAL_MEDIA_COST_ADVERTISER
Type: metric
Total Media Cost (USD)


Field Name: METRIC_TOTAL_MEDIA_COST_USD
Type: metric
Media Cost eCPA


Field Name: METRIC_MEDIA_COST_ECPA_ADVERTISER
Type: metric
Media Cost eCPA (USD)


Field Name: METRIC_MEDIA_COST_ECPA_USD
Type: metric
Media Cost eCPAPC


Field Name: METRIC_MEDIA_COST_ECPAPC_ADVERTISER
Type: metric
Media Cost eCPAPC (USD)


Field Name: METRIC_MEDIA_COST_ECPAPC_USD
Type: metric
Media Cost eCPAPV


Field Name: METRIC_MEDIA_COST_ECPAPV_ADVERTISER
Type: metric
Media Cost eCPAPV (USD)


Field Name: METRIC_MEDIA_COST_ECPAPV_USD
Type: metric
Revenue eCPC


Field Name: METRIC_REVENUE_ECPC_ADVERTISER
Type: metric
Revenue eCPC (USD)


Field Name: METRIC_REVENUE_ECPC_USD
Type: metric
Revenue eCPM


Field Name: METRIC_REVENUE_ECPM_ADVERTISER
Type: metric
Revenue eCPM (USD)


Field Name: METRIC_REVENUE_ECPM_USD
Type: metric

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Interactions

Clicks


Field Name: METRIC_CLICKS
Type: metric
Impressions


Field Name: METRIC_IMPRESSIONS
Type: metric
Total Conversions


Field Name: METRIC_TOTAL_CONVERSIONS
Type: metric
Post Click Conversion


Field Name: METRIC_LAST_CLICKS
Type: metric
Post View Conversions


Field Name: METRIC_LAST_IMPRESSIONS
Type: metric
Impressions to Conversion Rate


Field Name: METRIC_IMPRESSIONS_TO_CONVERSION_RATE
Type: metric

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Performance

Billable Impressions


Field Name: METRIC_BILLABLE_IMPRESSIONS
Type: metric
Click-Through Rate (CTR)


Field Name: METRIC_CTR
Type: metric
Engagements


Field Name: METRIC_ENGAGEMENTS
Type: metric
Engagement Rate


Field Name: METRIC_ENGAGEMENT_RATE
Type: metric

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Video

Video 100% Complete


Field Name: METRIC_RICH_MEDIA_VIDEO_COMPLETIONS
Type: metric
Video 25% Completes


Field Name: METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES
Type: metric
Video Full Screens


Field Name: METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS
Type: metric
Video 50% Complete


Field Name: METRIC_RICH_MEDIA_VIDEO_MIDPOINTS
Type: metric
Video Pauses


Field Name: METRIC_RICH_MEDIA_VIDEO_PAUSES
Type: metric
Video Plays


Field Name: METRIC_RICH_MEDIA_VIDEO_PLAYS
Type: metric
Video Skips


Field Name: METRIC_RICH_MEDIA_VIDEO_SKIPS
Type: metric
Video 75% Complete


Field Name: METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES
Type: metric
Video Mutes


Field Name: METRIC_RICH_MEDIA_VIDEO_MUTES
Type: metric

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Reach

Unique Reach Click


Field Name: METRIC_UNIQUE_REACH_CLICK_REACH
Type: metric
Unique Reach Impression


Field Name: METRIC_UNIQUE_REACH_IMPRESSION_REACH
Type: metric
Unique Reach Average Impression Frequency


Field Name: METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY
Type: metric
Unique Reach Average Viewable Impression Frequency


Field Name: METRIC_UNIQUE_REACH_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY
Type: metric
Unique Reach Incremental Total


Field Name: METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH
Type: metric
Unique Total Reach


Field Name: METRIC_UNIQUE_REACH_TOTAL_REACH
Type: metric
Unique Viewable Impression Reach


Field Name: METRIC_UNIQUE_REACH_VIEWABLE_IMPRESSION_REACH
Type: metric

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Overlap

Overlap Reach Click


Field Name: METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH
Type: metric
Overlap Total Reach


Field Name: METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH
Type: metric
Overlap Total Reach Percent


Field Name: METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH_PERCENT
Type: metric
Overlap Viewable Impression Reach


Field Name: METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH
Type: metric
Overlap Viewable Impression Reach Percent


Field Name: METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH_PERCENT
Type: metric
Overlap Impression Reach Percent


Field Name: METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH_PERCENT
Type: metric
Overlap Click Reach Percent


Field Name: METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH_PERCENT
Type: metric
Overlap Impression Reach


Field Name: METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH
Type: metric

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Inventory

Inventory Rate
Valid with inventory dimensions

Field Name: INVENTORY_RATE
Type: metric

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Active View

Average Viewable Time (Seconds)


Field Name: METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
Type: metric
Custom Metric Measurable Impressions


Field Name: METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS
Type: metric
Custom Metric Viewable Impressions


Field Name: METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS
Type: metric
Custom Metric Viewable Rate


Field Name: METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE
Type: metric
Impression Distribution (Not Measurable)


Field Name: METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE
Type: metric
Impression Distribution (Not Viewable)


Field Name: METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE
Type: metric
Impression Distribution (Viewable)


Field Name: METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE
Type: metric
Eligible Impressions


Field Name: METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
Type: metric
Measurable Impressions


Field Name: METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
Type: metric
% Measurable Impressions


Field Name: METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS
Type: metric
% Viewable Impressions


Field Name: METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS
Type: metric
% of Ever Muted


Field Name: METRIC_ACTIVE_VIEW_PERCENT_EVER_MUTED
Type: metric
% Fully On-Screen 2 sec


Field Name: METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC
Type: metric
% Full-Screen


Field Name: METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN
Type: metric
% In Background


Field Name: METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND
Type: metric
% of Ad Played


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED
Type: metric
Not Measurable Impressions


Field Name: METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS
Type: metric
Not Viewable Impressions


Field Name: METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS
Type: metric
Viewable Impressions


Field Name: METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
Type: metric

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Active View: Audible

% of Audible (Unmuted) for 2 sec Impressions


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_2_SEC
Type: metric
% of Audible (Unmuted) for 30 sec Impressions


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_30_SEC
Type: metric
% of Audible and Background Impressions


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_AND_BACKGROUND
Type: metric
% Audible Impressions


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS
Type: metric
% of Complete Audible Impressions


Field Name: METRIC_ACTIVE_VIEW_PERCENT_COMPLETE_AUDIBLE
Type: metric
% of First Quartile Audible Impressions


Field Name: METRIC_ACTIVE_VIEW_PERCENT_FIRST_QUARTILE_AUDIBLE
Type: metric
% of Midpoint Audible Impressions


Field Name: METRIC_ACTIVE_VIEW_PERCENT_MIDPOINT_AUDIBLE
Type: metric
% Play Time Audible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE
Type: metric
% of Third Quartile Audible Impressions


Field Name: METRIC_ACTIVE_VIEW_PERCENT_THIRD_QUARTILE_AUDIBLE
Type: metric
Audible (Unmuted) for 2 sec Impressions


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_2_SEC_IMPRESSIONS
Type: metric
Audible and Background Impressions


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_AND_BACKGROUND_IMPRESSIONS
Type: metric
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS
Type: metric
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS
Type: metric
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE
Type: metric
Audible & Fully On-Screen for Half of Duration (TrueView) Impressions


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS
Type: metric
Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS
Type: metric
Audible & Fully On-Screen for Half of Duration (TrueView) Rate


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE
Type: metric
Audible Measurable Impressions


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS
Type: metric

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Active View: Audible & Visible

% Audible and Visible at Start


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START
Type: metric
% Audible and Visible at First Quartile


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR
Type: metric
% Audible and Visible at Completion


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE
Type: metric
% Audible and Visible at Midpoint


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR
Type: metric
% Audible and Visible at Third Quartile


Field Name: METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR
Type: metric
% of Completed Impressions Audible and Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE
Type: metric
% of First Quartile Impressions Audible and Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE
Type: metric
% of Midpoint Impressions Audible and Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE
Type: metric
% of Third Quartile Impressions Audible and Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE
Type: metric
% Play Time Audible and Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE
Type: metric
Impressions Audible and Visible at Completion


Field Name: METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS
Type: metric

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Active View: Visible

% of Completed Impressions Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE
Type: metric
% of First Quartile Impressions Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE
Type: metric
% of Midpoint Impressions Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE
Type: metric
% of Third Quartile Impressions Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE
Type: metric
% Play Time Visible


Field Name: METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE
Type: metric
% Visible 10 Seconds


Field Name: METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD
Type: metric
% Visible at Start


Field Name: METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START
Type: metric
% Visible at First Quartile


Field Name: METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR
Type: metric
% Visible at Completion


Field Name: METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE
Type: metric
% Visible at Midpoint


Field Name: METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR
Type: metric
% Visible at Third Quartile


Field Name: METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR
Type: metric
Impressions Visible 10 Seconds


Field Name: METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD
Type: metric