Google DV360 Metrics & Dimensions

Last updated: November 3, 2025

49 dimensions

113 metrics

This reference covers all available dimensions and metrics for Google DV360 data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Looker Studio

Dimensions

Dimensions are the attributes you can use to segment and group your Google DV360 data.

Advertiser


Advertiser ID	Field Name: `ADVERTISER` Type: dimension
Partner ID	Field Name: `PARTNER` Type: dimension
Advertiser Name	Field Name: `ADVERTISER_NAME` Type: dimension
Advertiser Status	Field Name: `ADVERTISER_INTEGRATION_STATUS` Type: dimension
Currency Code	Field Name: `ADVERTISER_CURRENCY` Type: dimension
Country	Field Name: `COUNTRY` Type: dimension
Region	Field Name: `REGION_NAME` Type: dimension
City	Field Name: `CITY_NAME` Type: dimension

Campaign


Campaign ID	Field Name: `MEDIA_PLAN` Type: dimension
Campaign Name	Field Name: `MEDIA_PLAN_NAME` Type: dimension

Creative


Creative ID	Field Name: `CREATIVE_ID` Type: dimension
Creative Name	Field Name: `CREATIVE` Type: dimension
Creative Status	Field Name: `CREATIVE_STATUS` Type: dimension
Creative Type	Field Name: `CREATIVE_TYPE` Type: dimension
Creative Height	Field Name: `CREATIVE_HEIGHT` Type: dimension
Creative Width	Field Name: `CREATIVE_WIDTH` Type: dimension
Creative Source	Field Name: `CREATIVE_SOURCE` Type: dimension

Insertion Order


Insertion Order ID	Field Name: `INSERTION_ORDER` Type: dimension
Insertion Order Name	Field Name: `INSERTION_ORDER_NAME` Type: dimension
Insertion Order Status	Field Name: `INSERTION_ORDER_STATUS` Type: dimension
Other Insertion Order (Overlap)	Only valid with Overlap metrics Field Name: `OTHER_CAMPAIGN_NAME` Type: dimension

Line Item


Line Item ID	Field Name: `LINE_ITEM` Type: dimension
Line Item Name	Field Name: `LINE_ITEM_NAME` Type: dimension
Line Item Start Date	Field Name: `LINE_ITEM_START_DATE` Type: dimension
Line Item Budget	Field Name: `LINE_ITEM_BUDGET` Type: dimension
Line Item Status	Field Name: `LINE_ITEM_STATUS` Type: dimension
Line Item Daily Frequency	Field Name: `LINE_ITEM_DAILY_FREQUENCY` Type: dimension
Line Item Type	Field Name: `LINE_ITEM_TYPE` Type: dimension

Device


Device Make	Field Name: `DEVICE_MAKE` Type: dimension
Device Type	Field Name: `DEVICE_TYPE` Type: dimension
Device Model	Field Name: `DEVICE_MODEL` Type: dimension
Other Device Type (Overlap)	Field Name: `OTHER_DEVICE_TYPE` Type: dimension

Channel


Channel ID	Field Name: `CHANNEL_ID` Type: dimension
Channel Name	Field Name: `CHANNEL_NAME` Type: dimension
Channel Type	Field Name: `CHANNEL_TYPE` Type: dimension

App Url


APP URL	Field Name: `APP_URL` Type: dimension
APP URL Excluded	Field Name: `APP_URL_EXCLUDED` Type: dimension
APP URL ID	Field Name: `SITE_ID` Type: dimension

Inventory


Inventory Source ID	Field Name: `INVENTORY_SOURCE_ID` Type: dimension
Inventory Source Name	Field Name: `INVENTORY_SOURCE_NAME` Type: dimension
Inventory Entity Status	Field Name: `INVENTORY_ENTITY_STATUS` Type: dimension
Inventory Source Type	Field Name: `INVENTORY_SOURCE_TYPE` Type: dimension
Inventory Source Product Type	Field Name: `INVENTORY_SOURCE_PRODUCT_TYPE` Type: dimension
Inventory Exchange	Field Name: `INVENTORY_EXCHANGE` Type: dimension
Inventory Rate Type	Field Name: `INVENTORY_RATE_TYPE` Type: dimension
Inventory Rate Curency Code	Field Name: `INVENTORY_RATE_CURRENCY_CODE` Type: dimension
Inventory Start Date	Field Name: `INVENTORY_START_DATE` Type: dimension
Inventory End Date	Field Name: `INVENTORY_END_DATE` Type: dimension
Inventory Update Time	Field Name: `INVENTORY_UPDATE_TIME` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your Google DV360 campaigns.

Budget


Media Cost	Field Name: `METRIC_MEDIA_COST_ADVERTISER` Type: metric
Media Cost (USD)	Field Name: `METRIC_MEDIA_COST_USD` Type: metric
Profit	Field Name: `METRIC_PROFIT_ADVERTISER` Type: metric
Profit (USD)	Field Name: `METRIC_PROFIT_USD` Type: metric
Revenue	Field Name: `METRIC_REVENUE_ADVERTISER` Type: metric
Revenue (USD)	Field Name: `METRIC_REVENUE_USD` Type: metric
Total Media Cost	Field Name: `METRIC_TOTAL_MEDIA_COST_ADVERTISER` Type: metric
Total Media Cost (USD)	Field Name: `METRIC_TOTAL_MEDIA_COST_USD` Type: metric
Media Cost eCPA	Field Name: `METRIC_MEDIA_COST_ECPA_ADVERTISER` Type: metric
Media Cost eCPA (USD)	Field Name: `METRIC_MEDIA_COST_ECPA_USD` Type: metric
Media Cost eCPAPC	Field Name: `METRIC_MEDIA_COST_ECPAPC_ADVERTISER` Type: metric
Media Cost eCPAPC (USD)	Field Name: `METRIC_MEDIA_COST_ECPAPC_USD` Type: metric
Media Cost eCPAPV	Field Name: `METRIC_MEDIA_COST_ECPAPV_ADVERTISER` Type: metric
Media Cost eCPAPV (USD)	Field Name: `METRIC_MEDIA_COST_ECPAPV_USD` Type: metric
Revenue eCPC	Field Name: `METRIC_REVENUE_ECPC_ADVERTISER` Type: metric
Revenue eCPC (USD)	Field Name: `METRIC_REVENUE_ECPC_USD` Type: metric
Revenue eCPM	Field Name: `METRIC_REVENUE_ECPM_ADVERTISER` Type: metric
Revenue eCPM (USD)	Field Name: `METRIC_REVENUE_ECPM_USD` Type: metric

Interactions


Clicks	Field Name: `METRIC_CLICKS` Type: metric
Impressions	Field Name: `METRIC_IMPRESSIONS` Type: metric
Total Conversions	Field Name: `METRIC_TOTAL_CONVERSIONS` Type: metric
Post Click Conversion	Field Name: `METRIC_LAST_CLICKS` Type: metric
Post View Conversions	Field Name: `METRIC_LAST_IMPRESSIONS` Type: metric
Impressions to Conversion Rate	Field Name: `METRIC_IMPRESSIONS_TO_CONVERSION_RATE` Type: metric

Performance


Billable Impressions	Field Name: `METRIC_BILLABLE_IMPRESSIONS` Type: metric
Click-Through Rate (CTR)	Field Name: `METRIC_CTR` Type: metric
Engagements	Field Name: `METRIC_ENGAGEMENTS` Type: metric
Engagement Rate	Field Name: `METRIC_ENGAGEMENT_RATE` Type: metric

Video


Video Plays	Field Name: `METRIC_RICH_MEDIA_VIDEO_PLAYS` Type: metric
Video 25% Complete	Field Name: `METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES` Type: metric
Video 50% Complete	Field Name: `METRIC_RICH_MEDIA_VIDEO_MIDPOINTS` Type: metric
Video 75% Complete	Field Name: `METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES` Type: metric
Video 100% Complete	Field Name: `METRIC_RICH_MEDIA_VIDEO_COMPLETIONS` Type: metric
Video Pauses	Field Name: `METRIC_RICH_MEDIA_VIDEO_PAUSES` Type: metric
Video Mutes	Field Name: `METRIC_RICH_MEDIA_VIDEO_MUTES` Type: metric
Video Skips	Field Name: `METRIC_RICH_MEDIA_VIDEO_SKIPS` Type: metric
Video Full Screens	Field Name: `METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS` Type: metric

Reach


Unique Reach Click	Field Name: `METRIC_UNIQUE_REACH_CLICK_REACH` Type: metric
Unique Reach Impression	Field Name: `METRIC_UNIQUE_REACH_IMPRESSION_REACH` Type: metric
Unique Reach Average Impression Frequency	Field Name: `METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY` Type: metric
Unique Reach Average Viewable Impression Frequency	Field Name: `METRIC_UNIQUE_REACH_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY` Type: metric
Unique Reach Incremental Total	Field Name: `METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH` Type: metric
Unique Total Reach	Field Name: `METRIC_UNIQUE_REACH_TOTAL_REACH` Type: metric
Unique Viewable Impression Reach	Field Name: `METRIC_UNIQUE_REACH_VIEWABLE_IMPRESSION_REACH` Type: metric

Overlap


Overlap Reach Click	Field Name: `METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH` Type: metric
Overlap Total Reach	Field Name: `METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH` Type: metric
Overlap Total Reach Percent	Field Name: `METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH_PERCENT` Type: metric
Overlap Viewable Impression Reach	Field Name: `METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH` Type: metric
Overlap Viewable Impression Reach Percent	Field Name: `METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH_PERCENT` Type: metric
Overlap Impression Reach Percent	Field Name: `METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH_PERCENT` Type: metric
Overlap Click Reach Percent	Field Name: `METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH_PERCENT` Type: metric
Overlap Impression Reach	Field Name: `METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH` Type: metric

Inventory


Inventory Rate	Valid with inventory dimensions Field Name: `INVENTORY_RATE` Type: metric

Active View


Average Viewable Time (Seconds)	Field Name: `METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME` Type: metric
Custom Metric Measurable Impressions	Field Name: `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS` Type: metric
Custom Metric Viewable Impressions	Field Name: `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS` Type: metric
Custom Metric Viewable Rate	Field Name: `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE` Type: metric
Impression Distribution (Not Measurable)	Field Name: `METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE` Type: metric
Impression Distribution (Not Viewable)	Field Name: `METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE` Type: metric
Impression Distribution (Viewable)	Field Name: `METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE` Type: metric
Eligible Impressions	Field Name: `METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS` Type: metric
Measurable Impressions	Field Name: `METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS` Type: metric
% Measurable Impressions	Field Name: `METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS` Type: metric
% Viewable Impressions	Field Name: `METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS` Type: metric
% of Ever Muted	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_EVER_MUTED` Type: metric
% Fully On-Screen 2 sec	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC` Type: metric
% Full-Screen	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN` Type: metric
% In Background	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND` Type: metric
% of Ad Played	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED` Type: metric
Not Measurable Impressions	Field Name: `METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS` Type: metric
Not Viewable Impressions	Field Name: `METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS` Type: metric
Viewable Impressions	Field Name: `METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS` Type: metric

Active View: Audible


% of Audible (Unmuted) for 2 sec Impressions	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_2_SEC` Type: metric
% of Audible (Unmuted) for 30 sec Impressions	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_30_SEC` Type: metric
% of Audible and Background Impressions	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_AND_BACKGROUND` Type: metric
% Audible Impressions	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS` Type: metric
% of Complete Audible Impressions	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_COMPLETE_AUDIBLE` Type: metric
% of First Quartile Audible Impressions	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_FIRST_QUARTILE_AUDIBLE` Type: metric
% of Midpoint Audible Impressions	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_MIDPOINT_AUDIBLE` Type: metric
% Play Time Audible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE` Type: metric
% of Third Quartile Audible Impressions	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_THIRD_QUARTILE_AUDIBLE` Type: metric
Audible (Unmuted) for 2 sec Impressions	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_2_SEC_IMPRESSIONS` Type: metric
Audible and Background Impressions	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_AND_BACKGROUND_IMPRESSIONS` Type: metric
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS` Type: metric
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS` Type: metric
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE` Type: metric
Audible & Fully On-Screen for Half of Duration (TrueView) Impressions	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS` Type: metric
Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS` Type: metric
Audible & Fully On-Screen for Half of Duration (TrueView) Rate	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE` Type: metric
Audible Measurable Impressions	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS` Type: metric

Active View: Audible & Visible


% Audible and Visible at Start	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START` Type: metric
% Audible and Visible at First Quartile	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR` Type: metric
% Audible and Visible at Completion	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE` Type: metric
% Audible and Visible at Midpoint	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR` Type: metric
% Audible and Visible at Third Quartile	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR` Type: metric
% of Completed Impressions Audible and Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE` Type: metric
% of First Quartile Impressions Audible and Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE` Type: metric
% of Midpoint Impressions Audible and Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE` Type: metric
% of Third Quartile Impressions Audible and Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE` Type: metric
% Play Time Audible and Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE` Type: metric
Impressions Audible and Visible at Completion	Field Name: `METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS` Type: metric

Active View: Visible


% of Completed Impressions Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE` Type: metric
% of First Quartile Impressions Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE` Type: metric
% of Midpoint Impressions Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE` Type: metric
% of Third Quartile Impressions Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE` Type: metric
% Play Time Visible	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE` Type: metric
% Visible 10 Seconds	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD` Type: metric
% Visible at Start	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START` Type: metric
% Visible at First Quartile	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR` Type: metric
% Visible at Completion	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE` Type: metric
% Visible at Midpoint	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR` Type: metric
% Visible at Third Quartile	Field Name: `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR` Type: metric
Impressions Visible 10 Seconds	Field Name: `METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD` Type: metric

Getting started

Data Destinations

Data Sources

Google DV360 Metrics & Dimensions

Dimensions

Advertiser

Campaign

Creative

Insertion Order

Line Item

Device

Channel

App Url

Inventory

Metrics

Budget

Interactions

Performance

Video

Reach

Overlap

Inventory

Active View

Active View: Audible

Active View: Audible & Visible

Active View: Visible

Getting started

Data Destinations

Data Sources

​Dimensions

​Advertiser

​Campaign

​Creative

​Insertion Order

​Line Item

​Device

​Channel

​App Url

​Inventory

​Metrics

​Budget

​Interactions

​Performance

​Video

​Reach

​Overlap

​Inventory

​Active View

​Active View: Audible

​Active View: Audible & Visible

​Active View: Visible

Dimensions

Advertiser

Campaign

Creative

Insertion Order

Line Item

Device

Channel

App Url

Inventory

Metrics

Budget

Interactions

Performance

Video

Reach

Overlap

Inventory

Active View

Active View: Audible

Active View: Audible & Visible

Active View: Visible