Pinterest Ads Metrics & Dimensions

Last updated: July 31, 2026

88 dimensions

345 metrics

This reference covers all available dimensions and metrics for Pinterest Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Looker Studio

Claude

BigQuery

Dimensions

Dimensions are the attributes you can use to segment and group your Pinterest Ads data.

Advertiser


Advertiser ID	The unique identifier for the advertiser Field Name: `AD_ACCOUNT_ID` Type: dimension
Advertiser Name	The name of the advertiser Field Name: `AD_ACCOUNT_NAME` Type: dimension
Advertiser Country	The country of the advertiser Field Name: `AD_ACCOUNT_COUNTRY` Type: dimension
Currency	The currency the advertiser uses Field Name: `AD_ACCOUNT_CURRENCY` Type: dimension
Owner User ID	The user ID of the owner of the advertiser Field Name: `ADVERTISER_OWNER_USER_ID` Type: dimension
Advertiser Roles	The roles of the advertiser Field Name: `ADVERTISER_ROLES` Type: dimension

Campaign


Campaign ID	The unique identifier of the campaign Field Name: `CAMPAIGN_ID` Type: dimension
Campaign Name	The name of the campaign Field Name: `CAMPAIGN_NAME` Type: dimension
Campaign Status	The status of the campaign Field Name: `CAMPAIGN_STATUS` Type: dimension
Campaign Objective Type	The objective type of the campaign Field Name: `CAMPAIGN_OBJECTIVE_TYPE` Type: dimension
Daily Budget	The daily spend cap of the campaign Field Name: `CAMPAIGN_DAILY_SPEND_CAP` Type: dimension
Lifetime Budget	The lifetime spend cap of the campaign Field Name: `CAMPAIGN_LIFETIME_SPEND_CAP` Type: dimension
Order Line ID	The order line ID of the campaign Field Name: `CAMPAIGN_ORDER_LINE_ID` Type: dimension
Campaign Start Date	The start date and start time of your campaign in UTC Field Name: `CAMPAIGN_START_TIME` Type: dimension
Campaign End Date	The end date and end time of your campaign in UTC Field Name: `CAMPAIGN_END_TIME` Type: dimension
Campaign Created Date	The date the campaign was created Field Name: `CAMPAIGN_CREATED_TIME` Type: dimension
Campaign Updated Date	The date the campaign was last updated Field Name: `CAMPAIGN_UPDATED_TIME` Type: dimension
Budget Optimization is Enabled	Whether the campaign uses budget optimization Field Name: `CAMPAIGN_IS_BUDGET_OPTIMIZATION` Type: dimension
Campaign Summary Status	The overall status of the campaign Field Name: `CAMPAIGN_SUMMARY_STATUS` Type: dimension
Performance Plus is Enabled	Whether the campaign is a Performance Plus campaign Field Name: `CAMPAIGN_IS_PERFORMANCE_PLUS` Type: dimension

Ad Group


Ad Group ID	The unique identifier of the ad group Field Name: `AD_GROUP_ID` Type: dimension
Ad Group Name	The name of the ad group Field Name: `AD_GROUP_NAME` Type: dimension
Ad Group Status	The status of the ad group Field Name: `AD_GROUP_STATUS` Type: dimension
Ad Group Campaign ID	The unique identifier of the campaign of the ad group Field Name: `AD_GROUP_CAMPAIGN_ID` Type: dimension
Ad Group Type	The type of the ad group Field Name: `AD_GROUP_TYPE` Type: dimension
Auto Targeting Enabled	Whether auto targeting is enabled or not Field Name: `AD_GROUP_AUTO_TARGETING_ENABLED` Type: dimension
Bid	The bid amount of the ad group in the currency of the advertiser account Field Name: `AD_GROUP_BID_VALUE` Type: dimension
Billable Event	The billable event of the ad group Field Name: `AD_GROUP_BILLABLE_EVENT` Type: dimension
Budget	The budget of the ad group in the currency of the advertiser account Field Name: `AD_GROUP_BUDGET_VALUE` Type: dimension
Budget Type	The budget type of the ad group Field Name: `AD_GROUP_BUDGET_TYPE` Type: dimension
Lifetime Frequency Cap	Lifetime frequency cap of the ad group Field Name: `AD_GROUP_LIFETIME_FREQUENCY_CAP` Type: dimension
Optimization Goal Conversion Tag ID	The unique identifier for the conversion tag of the ad group Field Name: `AD_GROUP_OPTIMIZATION_GOAL_CONVERSION_TAG_ID` Type: dimension
Optimization Goal Conversion Event	The conversion event of the ad group Field Name: `AD_GROUP_OPTIMIZATION_GOAL_CONVERSION_EVENT` Type: dimension
Optimization Goal Engagement Window	The engagement attribution window in days Field Name: `AD_GROUP_OPTIMIZATION_GOAL_ENGAGEMENT_WINDOW` Type: dimension
Optimization Goal Click Window	The click attribution window in days Field Name: `AD_GROUP_OPTIMIZATION_GOAL_CLICK_WINDOW` Type: dimension
Optimization Goal View Window	The view attribution window in days Field Name: `AD_GROUP_OPTIMIZATION_GOAL_VIEW_WINDOW` Type: dimension
Optimization Goal Learning Mode Type	The learning mode type of the ad group Field Name: `AD_GROUP_OPTIMIZATION_GOAL_LEARNING_MODE_TYPE` Type: dimension
Optimization Goal CPA Value	The CPA goal value of the ad group in the currency of the advertiser account Field Name: `AD_GROUP_OPTIMIZATION_GOAL_CPA_VALUE` Type: dimension
Pacing Delivery Type	The pacing delivery type of the ad group Field Name: `AD_GROUP_PACING_DELIVERY_TYPE` Type: dimension
Pin Promotion IDs	The unique identifiers for the pin promotions of the ad group Field Name: `AD_GROUP_PIN_PROMOTION_IDS` Type: dimension
Placement Group	List of placements group for the ad group Field Name: `AD_GROUP_PLACEMENT_GROUP` Type: dimension
Targeting App Type	List of app types the ad group is targeting Field Name: `AD_GROUP_TARGETING_SPEC_APP_TYPE` Type: dimension
Targeting Gender	List of genders the ad group is targeting Field Name: `AD_GROUP_TARGETING_SPEC_GENDER` Type: dimension
Targeting Locale	List of locales the ad group is targeting Field Name: `AD_GROUP_TARGETING_SPEC_LOCALE` Type: dimension
Targeting Location	List of locations the ad group is targeting Field Name: `AD_GROUP_TARGETING_SPEC_LOCATION` Type: dimension
Targeting Geo	List of geolocations the ad group is targeting Field Name: `AD_GROUP_TARGETING_SPEC_GEO` Type: dimension
Tracking URLs	The tracking URLs of the ad group Field Name: `AD_GROUP_TRACKING_URLS` Type: dimension
Ad Group Summary Status	The overall status of the ad group Field Name: `AD_GROUP_SUMMARY_STATUS` Type: dimension
Bid Strategy Type	The bid strategy type for the ad group Field Name: `AD_GROUP_BID_STRATEGY_TYPE` Type: dimension
Ad Group Start Date	The start date and start time of your ad group in UTC Field Name: `AD_GROUP_START_TIME` Type: dimension
Ad Group End Date	The end date and end time of your ad group in UTC Field Name: `AD_GROUP_END_TIME` Type: dimension
Ad Group Created Date	The date the ad group was created Field Name: `AD_GROUP_CREATED_TIME` Type: dimension
Ad Group Updated Date	The date the ad group was last updated Field Name: `AD_GROUP_UPDATED_TIME` Type: dimension


Ad ID	The unique ID of the ad/pin promotion Field Name: `AD_ID` Type: dimension
Ad Name	Name of promoted pin / ad Field Name: `AD_NAME` Type: dimension
Ad Status	Status of promoted pin / ad Field Name: `AD_STATUS` Type: dimension
Pin ID	ID of the pin used in the promoted pin / ad Field Name: `PIN_ID` Type: dimension
Creative Type	Creative type used in the promoted pin / ad Field Name: `AD_CREATIVE_TYPE` Type: dimension
Destination URL	Destination URL used in promoted pin / ad Field Name: `DESTINATION_URL` Type: dimension
Android Deep Link	Deep link for Android apps used in pin Field Name: `PIN_PROMOTION_ANDROID_DEEP_LINK` Type: dimension
iOS Deep Link	Deep link for iOS apps used in pin Field Name: `PIN_PROMOTION_IOS_DEEP_LINK` Type: dimension
Click Tracking URL	3rd-party click tracking URL used on promoted pin / ad Field Name: `PIN_PROMOTION_CLICK_TRACKING_URL` Type: dimension
View Tracking URL	3rd-party impression or view tracking URL used on promoted pin / ad Field Name: `PIN_PROMOTION_VIEW_TRACKING_URL` Type: dimension
Review Status	Review status of promoted pin / ad Field Name: `PIN_PROMOTION_REVIEW_STATUS` Type: dimension
Is Pin Deleted	TRUE if pin has been deleted, FALSE if pin still exists Field Name: `PIN_PROMOTION_IS_PIN_DELETED` Type: dimension
Grid Click Type	The type of click interaction for the ad Field Name: `AD_GRID_CLICK_TYPE` Type: dimension
Ad Summary Status	The overall status of the ad Field Name: `AD_SUMMARY_STATUS` Type: dimension
Ad Created Date	The date the promoted pin was created Field Name: `AD_CREATED_TIME` Type: dimension
Ad Updated Date	The date the promoted pin was last updated Field Name: `AD_UPDATED_TIME` Type: dimension

UTM Parameters


UTM Source	Value of the utm_source parameter extracted from the ad destination URL Field Name: `UTM_SOURCE` Type: dimension
UTM Medium	Value of the utm_medium parameter extracted from the ad destination URL Field Name: `UTM_MEDIUM` Type: dimension
UTM Campaign	Value of the utm_campaign parameter extracted from the ad destination URL Field Name: `UTM_CAMPAIGN` Type: dimension
UTM Content	Value of the utm_content parameter extracted from the ad destination URL Field Name: `UTM_CONTENT` Type: dimension
UTM Term	Value of the utm_term parameter extracted from the ad destination URL Field Name: `UTM_TERM` Type: dimension

Targeting Breakdown


Targeting Type	The type of targeting applied (e.g., KEYWORD, GENDER, AGE_BUCKET) Field Name: `TARGETING_TYPE` Type: dimension
Targeting Value	The value of the targeting applied Field Name: `TARGETING_VALUE` Type: dimension
Keyword	Keyword targeting value when targeting type is KEYWORD Field Name: `TARGETING_KEYWORD` Type: dimension
Gender	Gender targeting value when targeting type is GENDER Field Name: `TARGETING_GENDER` Type: dimension
Age Group	Age group targeting value when targeting type is AGE_BUCKET Field Name: `TARGETING_AGE` Type: dimension
Country Code	Country code targeting value when targeting type is GEO Field Name: `TARGETING_COUNTRY` Type: dimension
Region Code	Region code targeting value when targeting type is GEO Field Name: `TARGETING_REGION` Type: dimension
Location	Location targeting value when targeting type is LOCATION Field Name: `TARGETING_LOCATION` Type: dimension
App Type	App type targeting value when targeting type is APPTYPE Field Name: `TARGETING_APP_TYPE` Type: dimension
Feed Type	Feed type targeting value Field Name: `TARGETING_FEED_TYPE` Type: dimension
Placement	Placement targeting value when targeting type is PLACEMENT Field Name: `TARGETING_PLACEMENT` Type: dimension
Targeted Interest	Interest targeting value when targeting type is INTEREST Field Name: `TARGETING_TARGETED_INTEREST` Type: dimension
Pinner Interest	Pinner interest value for interest-based targeting Field Name: `TARGETING_PINNER_INTEREST` Type: dimension
Audience Include	Audience include value for audience targeting Field Name: `TARGETING_AUDIENCE_INCLUDE` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your Pinterest Ads campaigns.

Core Metrics


Spend	The money you spent for promoted Pins, in the currency of the advertiser Field Name: `SPEND_IN_DOLLAR` Type: metric
Impressions	The number of impressions from earned and paid sources Field Name: `TOTAL_IMPRESSION` Type: metric
Impressions Paid	The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions Field Name: `IMPRESSION_1` Type: metric
Impressions Earned	The number of impressions from Repins of your promoted Pins Field Name: `IMPRESSION_2` Type: metric
Frequency	The average number of times each user saw your ad Field Name: `TOTAL_IMPRESSION_FREQUENCY` Type: metric
Reach	Total number of unique users who saw your ads Field Name: `TOTAL_IMPRESSION_USER` Type: metric
Clicks	The number of clicks from earned and paid sources Field Name: `TOTAL_CLICKTHROUGH` Type: metric
Clicks Paid	The number of clicks from your promoted Pins. This includes both paid clicks and over-delivered clicks Field Name: `CLICKTHROUGH_1` Type: metric
Clicks Earned	The number of clicks from Repins of your promoted Pins Field Name: `CLICKTHROUGH_2` Type: metric
CTR	Click-through rate Field Name: `ECTR` Type: metric
CTR Paid	The click-through rate of paid sources Field Name: `CTR` Type: metric
CTR Earned	The click-through rate of earned sources Field Name: `CTR_2` Type: metric
Outbound Clicks Paid	The number of paid outbound clicks from your promoted Pins Field Name: `OUTBOUND_CLICK_1` Type: metric
Outbound Clicks Earned	The number of earned outbound clicks from your promoted Pins Field Name: `OUTBOUND_CLICK_2` Type: metric
Conversions	This is the sum of all website conversions. For example, if you track sign ups and checkouts on your website, it’s the sum of all sign ups and checkouts attributed from clicks, engagements and views on Pinterest Field Name: `TOTAL_CONVERSIONS` Type: metric
Conversions Quantity	Conversions quantity Field Name: `TOTAL_CONVERSIONS_QUANTITY` Type: metric
Conversions Value	Conversions value Field Name: `TOTAL_CONVERSIONS_VALUE_IN_MICRO_DOLLAR` Type: metric
Saves Paid	The number of paid Repins of your promoted Pins Field Name: `REPIN_1` Type: metric
Saves Earned	The number of unpaid Repins of your promoted Pins Field Name: `REPIN_2` Type: metric
Save Rate Paid	The rate of paid Repins Field Name: `REPIN_RATE` Type: metric
Save Rate	The rate of Repins Field Name: `TOTAL_REPIN_RATE` Type: metric
Carousel Swipes Paid	The number of paid swipes from your promoted carousel Pins Field Name: `CAROUSEL_SWIPE_1` Type: metric
Carousel Swipes Earned	The number of non-paid swipes from your promoted carousel Pins Field Name: `CAROUSEL_SWIPE_2` Type: metric
Engagements	Total engagements from earned and paid sources Field Name: `TOTAL_ENGAGEMENT` Type: metric
Engagements Paid	Total engagements from paid sources Field Name: `ENGAGEMENT_1` Type: metric
Engagements Earned	Total engagements from earned sources Field Name: `ENGAGEMENT_2` Type: metric
CPM	Cost per mille Field Name: `CPM_IN_DOLLAR` Type: metric
CPC	Cost per click Field Name: `ECPC_IN_DOLLAR` Type: metric
CPE	Cost per engagement Field Name: `ECPE_IN_DOLLAR` Type: metric
Cost Per Outbound Click	Average cost per total outbound click (paid and earned) Field Name: `COST_PER_OUTBOUND_CLICK_IN_DOLLAR` Type: metric
Engagement Rate Paid	Paid engagements divided by paid impressions Field Name: `ENGAGEMENT_RATE` Type: metric
Engagement Rate	Total engagements divided by total impressions Field Name: `EENGAGEMENT_RATE` Type: metric
Page Visits	Total number of page visit events resulting from interactions with your ad Field Name: `TOTAL_PAGE_VISIT` Type: metric
Page Visit Conversion Rate	Total conversions divided by total clicks Field Name: `TOTAL_PAGE_VISIT_CONVERSION_RATE` Type: metric
Add to Cart Conversion Rate	The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period Field Name: `TOTAL_ADD_TO_CART_CONVERSION_RATE` Type: metric
Checkout Conversion Rate	The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period Field Name: `TOTAL_CHECKOUT_CONVERSION_RATE` Type: metric
Search Conversion Rate	The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period Field Name: `TOTAL_SEARCH_CONVERSION_RATE` Type: metric
Category View Conversion Rate	The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period Field Name: `TOTAL_VIEW_CATEGORY_CONVERSION_RATE` Type: metric
Gross Pin Clicks	Unfiltered number of times someone clicks your ad (paid) Field Name: `CLICKTHROUGH_1_GROSS` Type: metric
Gross Impressions	Unfiltered number of times your ad was on screen (paid) Field Name: `IMPRESSION_1_GROSS` Type: metric
Leads	Total number of leads generated from your ads Field Name: `LEADS` Type: metric
Cost per Lead	Average cost per lead generated from your ads Field Name: `COST_PER_LEAD` Type: metric
Paid Impressions	Number of paid impressions from your promoted Pins Field Name: `PAID_IMPRESSION` Type: metric
Add to Wishlist	Total number of add to wishlist events resulting from interactions with your ads Field Name: `TOTAL_ADD_TO_WISHLIST` Type: metric
Subscriptions	Total number of subscription events resulting from interactions with your ads Field Name: `TOTAL_SUBSCRIBE` Type: metric

Video Engagements


Video Starts	Total number of times your video ad started playing (paid and earned) Field Name: `TOTAL_VIDEO_P0_COMBINED` Type: metric
Video Starts Paid	Number of times your video ad started playing Field Name: `VIDEO_P0_COMBINED_1` Type: metric
Video Starts Earned	Number of times your video ad started playing after it was saved to another person’s board Field Name: `VIDEO_P0_COMBINED_2` Type: metric
Video Views	Total number of times your video ad played continuously for 2 seconds while 50% in view (paid and earned) Field Name: `TOTAL_VIDEO_MRC_VIEWS` Type: metric
Video Views Paid	Number of times your video ad played continuously for 2 seconds while 50% in view Field Name: `VIDEO_MRC_VIEWS_1` Type: metric
Video Views Earned	Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person’s board Field Name: `VIDEO_MRC_VIEWS_2` Type: metric
Three Second Video Views	Total number of times your video ad played continuously for at least 3 seconds while 50% visible (includes both paid and earned) Field Name: `TOTAL_VIDEO_3SEC_VIEWS` Type: metric
Three Second Video Views Earned	Number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person’s board Field Name: `VIDEO_3SEC_VIEWS_2` Type: metric
Video Avg. Watch Time (s)	Average watch time of all video ads, including seeks and loops Field Name: `TOTAL_VIDEO_AVG_WATCHTIME_IN_SECOND` Type: metric
Video Avg. Watch Time (s) Paid	Average watch time of all video ads, including seeks and loops Field Name: `VIDEO_AVG_WATCHTIME_IN_SECOND_1` Type: metric
Video Avg. Watch Time (s) Earned	Average watch time of all video ads, including seeks and loops, after being saved to another person’s board Field Name: `VIDEO_AVG_WATCHTIME_IN_SECOND_2` Type: metric
Video Views at 25%	Total number of times your video ad reached 25% of its length, including views that skipped ahead to this point (paid and earned) Field Name: `TOTAL_VIDEO_P25_COMBINED` Type: metric
Video Views at 25% Paid	Number of times your video ad reached 25% of its length, including views that skipped ahead to this point Field Name: `VIDEO_P25_COMBINED_1` Type: metric
Video Views at 25% Earned	Number of times your video ad reached 25% of its length after it was saved to another person’s board, including views that skipped ahead to this point Field Name: `VIDEO_P25_COMBINED_2` Type: metric
Video Views at 50%	Total number of times your video ad reached 50% of its length, including views that skipped ahead to this point (paid and earned) Field Name: `TOTAL_VIDEO_P50_COMBINED` Type: metric
Video Views at 50% Paid	Number of times your video ad reached 50% of its length, including views that skipped ahead to this point Field Name: `VIDEO_P50_COMBINED_1` Type: metric
Video Views at 50% Earned	Number of times your video ad reached 50% of its length after it was saved to another person’s board, including views that skipped ahead to this point Field Name: `VIDEO_P50_COMBINED_2` Type: metric
Video Views at 75%	Total number of times your video ad reached 75% of its length, including views that skipped ahead to this point (paid and earned) Field Name: `TOTAL_VIDEO_P75_COMBINED` Type: metric
Video Views at 75% Paid	Number of times your video ad reached 75% of its length, including views that skipped ahead to this point Field Name: `VIDEO_P75_COMBINED_1` Type: metric
Video Views at 75% Earned	Number of times your video ad reached 75% of its length after it was saved to another person’s board, including views that skipped ahead to this point Field Name: `VIDEO_P75_COMBINED_2` Type: metric
Video Views at 95%	Total number of times your video ad reached 95% of its length, including views that skipped ahead to this point (paid and earned) Field Name: `TOTAL_VIDEO_P95_COMBINED` Type: metric
Video Views at 95% Paid	Number of times your video ad reached 95% of its length, including views that skipped ahead to this point Field Name: `VIDEO_P95_COMBINED_1` Type: metric
Video Views at 95% Earned	Number of times your video ad reached 95% of its length after it was saved to another person’s board, including views that skipped ahead to this point Field Name: `VIDEO_P95_COMBINED_2` Type: metric
Video Views at 100%	Total number of times your video ad reached 100% of its length, including views that skipped ahead to this point (paid and earned) Field Name: `TOTAL_VIDEO_P100_COMPLETE` Type: metric
Video Views at 100% Earned	Number of times your video ad reached 100% of its length after it was saved to another person’s board, including views that skipped ahead to this point Field Name: `VIDEO_P100_COMPLETE_2` Type: metric
CPCV (100%)	Average cost per video view that was played until completion, including views that skipped ahead to this point Field Name: `ECPCV_IN_DOLLAR` Type: metric
CPCV (95%)	Average cost per video that was played until 95% of its length, including views that skipped ahead to this point Field Name: `ECPCV_P95_IN_DOLLAR` Type: metric
CPV	Average cost per video view Field Name: `ECPV_IN_DOLLAR` Type: metric
Video 100% (Paid)	Number of times your paid video ad reached 100% of its length, including views that skipped ahead to this point Field Name: `VIDEO_P100_COMPLETE_1` Type: metric
Video Spend	Total spend on video ads Field Name: `VIDEO_SPEND_IN_DOLLAR` Type: metric
Paid Video Viewable Rate	The percentage of paid video impressions that were viewable Field Name: `PAID_VIDEO_VIEWABLE_RATE` Type: metric

Conversions Add to Cart


Conversions (Add to Cart)	Total number of add to cart events resulting from interactions with your ad Field Name: `TOTAL_ADD_TO_CART` Type: metric
Conversions Value (Add to Cart)	Total value of add to cart events resulting from interactions with your ad Field Name: `TOTAL_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
Click-through Conversions (Add to Cart)	Total number of add to cart events resulting from clicks on your ads Field Name: `TOTAL_CLICK_ADD_TO_CART` Type: metric
Conversion Quantity from Add to Cart - Clicks	Total quantity of add to cart events resulting from clicks on your ads Field Name: `TOTAL_CLICK_ADD_TO_CART_QUANTITY` Type: metric
Click-through Value (Add to Cart)	Total value of add to cart events resulting from clicks on your ads Field Name: `TOTAL_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
Engagement Conversions (Add to Cart)	Total number of add to cart events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_ADD_TO_CART` Type: metric
Conversion Quantity from Add to Cart - Engagements	Total quantity of add to cart events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_ADD_TO_CART_QUANTITY` Type: metric
Engagement Value (Add to Cart)	Total value of add to cart events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
View-through Conversions (Add to Cart)	Total number of add to cart events resulting from views of your ads Field Name: `TOTAL_VIEW_ADD_TO_CART` Type: metric
Conversion Quantity from Add to Cart - Views	Total quantity of add to cart events resulting from views of your ads Field Name: `TOTAL_VIEW_ADD_TO_CART_QUANTITY` Type: metric
View-through Value (Add to Cart)	Total value of add to cart events resulting from views of your ads Field Name: `TOTAL_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Conversions (Add to Cart)	Total number of web add to cart events resulting from interactions with your ads Field Name: `TOTAL_WEB_ADD_TO_CART` Type: metric
Web Order Value (Add to Cart)	Total value of web add to cart events resulting from interactions with your ads Field Name: `TOTAL_WEB_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Click-through Conversions (Add to Cart)	Total number of web add to cart events resulting from clicks on your ads Field Name: `TOTAL_WEB_CLICK_ADD_TO_CART` Type: metric
Web Click-through Order Value (Add to Cart)	Total value of web add to cart events resulting from interactions with your ads Field Name: `TOTAL_WEB_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Engagement Conversions (Add to Cart)	Total number of web add to cart events resulting from engagement with your ads Field Name: `TOTAL_WEB_ENGAGEMENT_ADD_TO_CART` Type: metric
Web Engagement Order Value (Add to Cart)	Total value of web add to cart events resulting from engagement with your ads Field Name: `TOTAL_WEB_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
Web View-through Conversions (Add to Cart)	Total number of web add to cart events resulting from views of your ads Field Name: `TOTAL_WEB_VIEW_ADD_TO_CART` Type: metric
Web View-through Order Value (Add to Cart)	Total value of web add to cart events resulting from views of your ads Field Name: `TOTAL_WEB_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Conversions (Add to Cart)	Total number of in-app add to cart events resulting from interactions with your ads Field Name: `TOTAL_INAPP_ADD_TO_CART` Type: metric
In-app Order Value (Add to Cart)	Total value of in-app add to cart events resulting from interactions with your ads Field Name: `TOTAL_INAPP_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Click-through Conversions (Add to Cart)	Total number of in-app add to cart events resulting from clicks on your ads Field Name: `TOTAL_INAPP_CLICK_ADD_TO_CART` Type: metric
In-app Click-through Order Value (Add to Cart)	Total value of in-app add to cart events resulting from clicks on your ads Field Name: `TOTAL_INAPP_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Engagement Conversions (Add to Cart)	Total number of in-app add to cart events resulting from engagement with your ads Field Name: `TOTAL_INAPP_ENGAGEMENT_ADD_TO_CART` Type: metric
In-app Engagement Order Value (Add to Cart)	Total value of in-app add to cart events resulting from engagement with your ads Field Name: `TOTAL_INAPP_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app View-through Conversions (Add to Cart)	Total number of in-app add to cart events resulting from views of your ads Field Name: `TOTAL_INAPP_VIEW_ADD_TO_CART` Type: metric
In-app View-through Order Value (Add to Cart)	Total value of in-app add to cart events resulting from views of your ads Field Name: `TOTAL_INAPP_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR` Type: metric
CPA (Add to Cart)	Average cost per add to cart event Field Name: `ADD_TO_CART_COST_PER_ACTION` Type: metric
ROAS (Add to Cart)	Average return on ad spend for add to cart events Field Name: `ADD_TO_CART_ROAS` Type: metric
In-app CPA (Add to Cart)	Average cost per in-app add to cart events Field Name: `INAPP_ADD_TO_CART_COST_PER_ACTION` Type: metric
In-app ROAS (Add to Cart)	Average return on spend for in-app add to cart events Field Name: `INAPP_ADD_TO_CART_ROAS` Type: metric
Add to Cart Desktop to Desktop	Total number of desktop add to cart actions leading to a desktop add to cart conversion Field Name: `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Add to Cart Desktop to Mobile	Total number of desktop add to cart actions leading to a mobile add to cart conversion Field Name: `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_MOBILE_CONVERSION` Type: metric
Add to Cart Desktop to Tablet	Total number of desktop add to cart actions leading to a tablet add to cart conversion Field Name: `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_TABLET_CONVERSION` Type: metric
Add to Cart Mobile to Desktop	Total number of mobile add to cart actions leading to a desktop add to cart conversion Field Name: `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Add to Cart Mobile to Mobile	Total number of mobile add to cart actions leading to a mobile add to cart conversion Field Name: `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_MOBILE_CONVERSION` Type: metric
Add to Cart Mobile to Tablet	Total number of desktop add to cart actions leading to a mobile add to cart conversion Field Name: `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_TABLET_CONVERSION` Type: metric
Add to Cart Tablet to Desktop	Total number of tablet add to cart actions leading to a desktop add to cart conversion Field Name: `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Add to Cart Tablet to Mobile	Total number of tablet add to cart actions leading to a mobile add to cart conversion Field Name: `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_MOBILE_CONVERSION` Type: metric
Add to Cart Tablet to Tablet	Total number of tablet add to cart actions leading to a tablet add to cart conversion Field Name: `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_TABLET_CONVERSION` Type: metric

Conversions App Install


Conversions (App Install)	Total number of app install events resulting from interactions with your ads Field Name: `TOTAL_APP_INSTALL` Type: metric
Order Value (App Install)	Total value of app install events resulting from interactions with your ad Field Name: `TOTAL_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` Type: metric
Click-through Conversions (App Install)	Total number of app install events resulting from clicks on your ads Field Name: `TOTAL_CLICK_APP_INSTALL` Type: metric
Click-through Value (App Install)	Total value of app install events resulting from clicks on your ads Field Name: `TOTAL_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` Type: metric
Engagement Conversions (App Install)	Total number of app install events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_APP_INSTALL` Type: metric
Engagement Value (App Install)	Total value of app install events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` Type: metric
View-through Conversions (App Install)	Total number of app install events resulting from views of your ads Field Name: `TOTAL_VIEW_APP_INSTALL` Type: metric
View-through Value (App Install)	Total value of app install events resulting from views of your ads Field Name: `TOTAL_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Conversions (App Install)	Total number of in-app app install events resulting from interactions with your ads Field Name: `TOTAL_INAPP_APP_INSTALL` Type: metric
In-app Order Value (App Install)	Total value of in-app app install events resulting from interactions with your ad Field Name: `TOTAL_INAPP_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Click-through Conversions (App Install)	Total number of in-app app install events resulting from clicks on your ads Field Name: `TOTAL_INAPP_CLICK_APP_INSTALL` Type: metric
In-app Click-through Order Value (App Install)	Total value of in-app app install events resulting from clicks on your ads Field Name: `TOTAL_INAPP_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Engagement Conversions (App Install)	Total number of in-app app install events resulting from engagement with your ads Field Name: `TOTAL_INAPP_ENGAGEMENT_APP_INSTALL` Type: metric
In-app Engagement Order Value (App Install)	Total value of in-app app install events resulting from engagement with your ads Field Name: `TOTAL_INAPP_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app View-through Conversions (App Install)	Total number of in-app app install events resulting from views of your ads Field Name: `TOTAL_INAPP_VIEW_APP_INSTALL` Type: metric
In-app View-through Order Value (App Install)	Total value of in-app app install events resulting from views of your ads Field Name: `TOTAL_INAPP_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR` Type: metric
CPA (App Install)	Average cost per app install events Field Name: `APP_INSTALL_COST_PER_ACTION` Type: metric
In-app CPA (App Install)	Average cost per in-app app install events Field Name: `INAPP_APP_INSTALL_COST_PER_ACTION` Type: metric
In-app ROAS (App Install)	Average return on ad spend for in-app app install events Field Name: `INAPP_APP_INSTALL_ROAS` Type: metric
App Install Desktop to Desktop	Total number of desktop app install actions leading to a desktop app install conversion Field Name: `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` Type: metric
App Install Desktop to Mobile	Total number of desktop app install actions leading to a mobile app install conversion Field Name: `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_MOBILE_CONVERSION` Type: metric
App Install Desktop to Tablet	Total number of desktop app install actions leading to a tablet app install conversion Field Name: `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_TABLET_CONVERSION` Type: metric
App Install Mobile to Desktop	Total number of mobile app install actions leading to a desktop app install conversion Field Name: `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_DESKTOP_CONVERSION` Type: metric
App Install Mobile to Mobile	Total number of mobile app install actions leading to a mobile app install conversion Field Name: `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_MOBILE_CONVERSION` Type: metric
App Install Mobile to Tablet	Total number of mobile app install actions leading to a tablet app install conversion Field Name: `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_TABLET_CONVERSION` Type: metric
App Install Tablet to Desktop	Total number of tablet app install actions leading to a desktop app install conversion Field Name: `TOTAL_APP_INSTALL_TABLET_ACTION_TO_DESKTOP_CONVERSION` Type: metric
App Install Tablet to Mobile	Total number of tablet app install actions leading to a mobile app install conversion Field Name: `TOTAL_APP_INSTALL_TABLET_ACTION_TO_MOBILE_CONVERSION` Type: metric
App Install Tablet to Tablet	Total number of tablet app install actions leading to a tablet app install conversion Field Name: `TOTAL_APP_INSTALL_TABLET_ACTION_TO_TABLET_CONVERSION` Type: metric

Conversions Checkout


Conversions (Checkout)	Total number of checkout events that resulted from interactions with your ad Field Name: `TOTAL_CHECKOUT` Type: metric
Conversions Value (Checkout)	Total value of checkout events resulting from interactions with your ad Field Name: `TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Click-through Conversions (Checkout)	Checkouts that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest Field Name: `TOTAL_CLICK_CHECKOUT` Type: metric
Click-through Order Quantity (Checkout)	Clicks checkout quantity Field Name: `TOTAL_CLICK_CHECKOUT_QUANTITY` Type: metric
Click-through Order Value (Checkout)	Clicks checkout value Field Name: `TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Engagement Conversions (Checkout)	Engagements checkout Field Name: `TOTAL_ENGAGEMENT_CHECKOUT` Type: metric
Engagement Order Quantity (Checkout)	Engagements checkout quantity Field Name: `TOTAL_ENGAGEMENT_CHECKOUT_QUANTITY` Type: metric
Engagement Order Value (Checkout)	Engagements checkout value Field Name: `TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
View-through Conversions (Checkout)	Checkouts that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest Field Name: `TOTAL_VIEW_CHECKOUT` Type: metric
View-through Order Quantity (Checkout)	Views checkout quantity Field Name: `TOTAL_VIEW_CHECKOUT_QUANTITY` Type: metric
View-through Order Value (Checkout)	Views checkout value Field Name: `TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Conversions (Checkout)	Total number of web checkout events resulting from clicks on your ad Field Name: `TOTAL_WEB_CHECKOUT` Type: metric
Web Order Value (Checkout)	Total value of web checkout events resulting from interactions with your ad Field Name: `TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Click-through Conversions (Checkout)	Total number of web checkout events resulting from clicks on your ad Field Name: `TOTAL_WEB_CLICK_CHECKOUT` Type: metric
Web Click-through Order Value (Checkout)	Total value of web checkout events resulting from clicks on your ad Field Name: `TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Engagement Conversions (Checkout)	Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) Field Name: `TOTAL_WEB_ENGAGEMENT_CHECKOUT` Type: metric
Web Engagement Order Value (Checkout)	Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) Field Name: `TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Web View-through Conversions (Checkout)	Total number of web checkout events resulting from views of your ad Field Name: `TOTAL_WEB_VIEW_CHECKOUT` Type: metric
Web View-through Order Value (Checkout)	Total value of web checkout events resulting from views of your ad Field Name: `TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Conversions (Checkout)	Total number of in-app checkout events resulting from clicks on your ad Field Name: `TOTAL_INAPP_CHECKOUT` Type: metric
In-app Order Value (Checkout)	Total value of in-app checkout events resulting from interactions with your ad Field Name: `TOTAL_INAPP_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Click-through Conversions (Checkout)	Total number of in-app checkout events resulting from clicks on your ad Field Name: `TOTAL_INAPP_CLICK_CHECKOUT` Type: metric
In-app Click-through Order Value (Checkout)	Total value of in-app checkout events resulting from clicks on your ad Field Name: `TOTAL_INAPP_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Engagement Conversions (Checkout)	Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) Field Name: `TOTAL_INAPP_ENGAGEMENT_CHECKOUT` Type: metric
In-app Engagement Order Value (Checkout)	Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) Field Name: `TOTAL_INAPP_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app View-through Conversions (Checkout)	Total number of in-app checkout events resulting from views of your ad Field Name: `TOTAL_INAPP_VIEW_CHECKOUT` Type: metric
In-app View-through Order Value (Checkout)	Total value of in-app checkout events resulting from views of your ad Field Name: `TOTAL_INAPP_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Offline Conversions (Checkout)	Total number of offline checkout events resulting from clicks on your ad Field Name: `TOTAL_OFFLINE_CHECKOUT` Type: metric
Offline Order Value (Checkout)	Total value of offline checkout events resulting from interactions with your ad Field Name: `TOTAL_OFFLINE_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Offline Click-through Conversions (Checkout)	Total number of offline checkout events resulting from clicks on your ad Field Name: `TOTAL_OFFLINE_CLICK_CHECKOUT` Type: metric
Offline Click-through Order Value (Checkout)	Total value of offline checkout events resulting from clicks on your ad Field Name: `TOTAL_OFFLINE_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Offline Engagement Conversions (Checkout)	Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) Field Name: `TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT` Type: metric
Offline Engagement Order Value (Checkout)	Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) Field Name: `TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
Offline View-through Conversions (Checkout)	Total number of offline checkout events resulting from views of your ad Field Name: `TOTAL_OFFLINE_VIEW_CHECKOUT` Type: metric
Offline View-through Order Value (Checkout)	Total value of offline checkout events resulting from views of your ad Field Name: `TOTAL_OFFLINE_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR` Type: metric
ROAS (Checkout)	Average return on ad spend for checkout events Field Name: `CHECKOUT_ROAS` Type: metric
CPA (Checkout)	Average cost per checkout event Field Name: `CHECKOUT_COST_PER_ACTION` Type: metric
Web CPA (Checkout)	Average cost per web checkout event Field Name: `WEB_CHECKOUT_COST_PER_ACTION` Type: metric
Web ROAS (Checkout)	Average return on ad spend for web checkout events Field Name: `WEB_CHECKOUT_ROAS` Type: metric
In-app CPA (Checkout)	Average cost per in-app checkout event Field Name: `INAPP_CHECKOUT_COST_PER_ACTION` Type: metric
In-app ROAS (Checkout)	Average return on ad spend for in-app checkout events Field Name: `INAPP_CHECKOUT_ROAS` Type: metric
Offline CPA (Checkout)	Average cost per offline checkout event Field Name: `OFFLINE_CHECKOUT_COST_PER_ACTION` Type: metric
Offline ROAS (Checkout)	Average return on ad spend for offline checkout events Field Name: `OFFLINE_CHECKOUT_ROAS` Type: metric
Checkouts Desktop to Desktop	Checkouts desktop action to desktop conversion Field Name: `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Checkouts Desktop to Mobile	Checkouts desktop action to mobile conversion Field Name: `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_MOBILE_CONVERSION` Type: metric
Checkouts Desktop to Tablet	Checkouts desktop action to tablet conversion Field Name: `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_TABLET_CONVERSION` Type: metric
Checkouts Mobile to Desktop	Checkouts mobile action to desktop conversion Field Name: `TOTAL_CHECKOUT_MOBILE_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Checkouts Mobile to Mobile	Checkouts mobile action to mobile conversion Field Name: `TOTAL_CHECKOUT_MOBILE_ACTION_TO_MOBILE_CONVERSION` Type: metric
Checkouts Mobile to Tablet	Checkouts mobile action to tablet conversion Field Name: `TOTAL_CHECKOUT_MOBILE_ACTION_TO_TABLET_CONVERSION` Type: metric
Checkouts Tablet to Desktop	Checkouts tablet action to desktop conversion Field Name: `TOTAL_CHECKOUT_TABLET_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Checkouts Tablet to Mobile	Checkouts tablet action to mobile conversion Field Name: `TOTAL_CHECKOUT_TABLET_ACTION_TO_MOBILE_CONVERSION` Type: metric
Checkouts Tablet to Tablet	Checkouts tablet action to tablet conversion Field Name: `TOTAL_CHECKOUT_TABLET_ACTION_TO_TABLET_CONVERSION` Type: metric

Conversions Custom


Conversions (Custom)	Total number of custom events resulting from interactions with your ad Field Name: `TOTAL_CUSTOM` Type: metric
Conversion Value (Custom)	Total value of custom events resulting from interactions with your ad Field Name: `TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR` Type: metric
Click-through Conversions (Custom)	Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest Field Name: `TOTAL_CLICK_CUSTOM` Type: metric
Conversion Quantity from Custom - Clicks	Clicks custom quantity Field Name: `TOTAL_CLICK_CUSTOM_QUANTITY` Type: metric
Click-through Value (Custom)	Clicks custom value Field Name: `TOTAL_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR` Type: metric
Engagement Conversions (Custom)	Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest Field Name: `TOTAL_ENGAGEMENT_CUSTOM` Type: metric
Conversion Quantity from Custom - Engagements	Engagements custom quantity Field Name: `TOTAL_ENGAGEMENT_CUSTOM_QUANTITY` Type: metric
Engagement Value (Custom)	Engagements custom value Field Name: `TOTAL_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR` Type: metric
View-through Conversions (Custom)	Custom conversions that can be traced back to when somebody saw your promoted Pin Field Name: `TOTAL_VIEW_CUSTOM` Type: metric
Conversion Quantity from Custom - Views	Views custom quantity Field Name: `TOTAL_VIEW_CUSTOM_QUANTITY` Type: metric
View-through Value (Custom)	Views custom value Field Name: `TOTAL_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Conversions (Custom)	Total number of web custom events resulting from clicks on your ad Field Name: `TOTAL_WEB_CUSTOM` Type: metric
Web Order Value (Custom)	Total value of web custom events resulting from interactions with your ad Field Name: `TOTAL_WEB_CUSTOM_VALUE_IN_MICRO_DOLLAR` Type: metric
Offline Conversions (Custom)	Total number of offline custom events resulting from clicks on your ad Field Name: `TOTAL_OFFLINE_CUSTOM` Type: metric
Offline Order Value (Custom)	Total value of offline custom events resulting from interactions with your ad Field Name: `TOTAL_OFFLINE_CUSTOM_VALUE_IN_MICRO_DOLLAR` Type: metric
CPA (Custom)	Average cost per custom event Field Name: `CUSTOM_COST_PER_ACTION` Type: metric
ROAS (Custom)	Average return on spend for custom events Field Name: `CUSTOM_ROAS` Type: metric
Custom Desktop to Desktop	Custom desktop actions to desktop conversion Field Name: `TOTAL_CUSTOM_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Custom Desktop to Mobile	Custom desktop actions to mobile conversion Field Name: `TOTAL_CUSTOM_DESKTOP_ACTION_TO_MOBILE_CONVERSION` Type: metric
Custom Desktop to Tablet	Custom desktop actions to tablet conversion Field Name: `TOTAL_CUSTOM_DESKTOP_ACTION_TO_TABLET_CONVERSION` Type: metric
Custom Mobile to Desktop	Custom mobile actions to desktop conversion Field Name: `TOTAL_CUSTOM_MOBILE_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Custom Mobile to Mobile	Custom mobile actions to mobile conversion Field Name: `TOTAL_CUSTOM_MOBILE_ACTION_TO_MOBILE_CONVERSION` Type: metric
Custom Mobile to Tablet	Custom mobile actions to tablet conversion Field Name: `TOTAL_CUSTOM_MOBILE_ACTION_TO_TABLET_CONVERSION` Type: metric
Custom Tablet to Desktop	Custom tablet actions to desktop conversion Field Name: `TOTAL_CUSTOM_TABLET_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Custom Tablet to Mobile	Custom tablet actions to mobile conversion Field Name: `TOTAL_CUSTOM_TABLET_ACTION_TO_MOBILE_CONVERSION` Type: metric
Custom Tablet to Tablet	Custom tablet actions to tablet conversion Field Name: `TOTAL_CUSTOM_TABLET_ACTION_TO_TABLET_CONVERSION` Type: metric

Conversions Lead


Conversions (Lead)	Total leads from clicks, engagements and views Field Name: `TOTAL_LEAD` Type: metric
Conversion Value (Lead)	Total value of lead events resulting from interactions with your ad Field Name: `TOTAL_LEAD_VALUE_IN_MICRO_DOLLAR` Type: metric
Click-through Conversions (Lead)	Total number of lead events resulting from clicks on your ads Field Name: `TOTAL_CLICK_LEAD` Type: metric
Conversion Quantity from Lead - Clicks	Total quantity of lead events resulting from clicks on your ads Field Name: `TOTAL_CLICK_LEAD_QUANTITY` Type: metric
Click-through Value (Lead)	Total value of lead events resulting from clicks on your ads Field Name: `TOTAL_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR` Type: metric
Engagement Conversions (Lead)	Total number of lead events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_LEAD` Type: metric
Conversion Quantity from Lead - Engagements	Total quantity of lead events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_LEAD_QUANTITY` Type: metric
Engagement Value (Lead)	Total value of lead events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR` Type: metric
View-through Conversions (Lead)	Total number of lead events resulting from views of your ads Field Name: `TOTAL_VIEW_LEAD` Type: metric
Conversion Quantity from Lead - Views	Total quantity of lead events resulting from views of your ads Field Name: `TOTAL_VIEW_LEAD_QUANTITY` Type: metric
View-through Value (Lead)	Total value of lead events resulting from views of your ads Field Name: `TOTAL_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Conversions (Lead)	Total number of web lead events resulting from clicks on your ad Field Name: `TOTAL_WEB_LEAD` Type: metric
Web Order Value (Lead)	Total value of web lead events resulting from interactions with your ad Field Name: `TOTAL_WEB_LEAD_VALUE_IN_MICRO_DOLLAR` Type: metric
Offline Conversions (Lead)	Total number of offline lead events resulting from clicks on your ad Field Name: `TOTAL_OFFLINE_LEAD` Type: metric
Offline Order Value (Lead)	Total value of offline lead events resulting from interactions with your ad Field Name: `TOTAL_OFFLINE_LEAD_VALUE_IN_MICRO_DOLLAR` Type: metric
CPA (Lead)	Average cost per lead event Field Name: `LEAD_COST_PER_ACTION` Type: metric
ROAS (Lead)	Average return on ad spend for lead events Field Name: `LEAD_ROAS` Type: metric
Leads Desktop to Desktop	Total number of desktop lead actions leading to a desktop lead conversion Field Name: `TOTAL_LEAD_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Leads Desktop to Mobile	Total number of desktop lead actions leading to a mobile lead conversion Field Name: `TOTAL_LEAD_DESKTOP_ACTION_TO_MOBILE_CONVERSION` Type: metric
Leads Desktop to Tablet	Total number of desktop lead actions leading to a tablet lead conversion Field Name: `TOTAL_LEAD_DESKTOP_ACTION_TO_TABLET_CONVERSION` Type: metric
Leads Mobile to Desktop	Total number of mobile lead actions leading to a desktop lead conversion Field Name: `TOTAL_LEAD_MOBILE_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Leads Mobile to Mobile	Total number of mobile lead actions leading to a mobile lead conversion Field Name: `TOTAL_LEAD_MOBILE_ACTION_TO_MOBILE_CONVERSION` Type: metric
Leads Mobile to Tablet	Total number of mobile lead actions leading to a tablet lead conversion Field Name: `TOTAL_LEAD_MOBILE_ACTION_TO_TABLET_CONVERSION` Type: metric
Leads Tablet to Desktop	Total number of tablet lead actions leading to a desktop lead conversion Field Name: `TOTAL_LEAD_TABLET_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Leads Tablet to Mobile	Total number of tablet lead actions leading to a mobile lead conversion Field Name: `TOTAL_LEAD_TABLET_ACTION_TO_MOBILE_CONVERSION` Type: metric
Leads Tablet to Tablet	Total number of tablet lead actions leading to a tablet lead conversion Field Name: `TOTAL_LEAD_TABLET_ACTION_TO_TABLET_CONVERSION` Type: metric

Conversions Page Visit


Click-through Conversions (Page Visit)	Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest Field Name: `TOTAL_CLICK_PAGE_VISIT` Type: metric
Conversion Quantity from Page Visit - Clicks	Clicks page visit quantity Field Name: `TOTAL_CLICK_PAGE_VISIT_QUANTITY` Type: metric
Click-through Value (Page Visit)	Clicks page visit value Field Name: `TOTAL_CLICK_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` Type: metric
Engagement Conversions (Page Visit)	Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest Field Name: `TOTAL_ENGAGEMENT_PAGE_VISIT` Type: metric
Conversion Quantity from Page Visits	Engagements page visit quantity Field Name: `TOTAL_ENGAGEMENT_PAGE_VISIT_QUANTITY` Type: metric
Engagement Value (Page Visit)	Engagements page visit value Field Name: `TOTAL_ENGAGEMENT_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` Type: metric
View-through Conversions (Page Visit)	Page visits that can be traced back to when somebody saw your promoted Pin Field Name: `TOTAL_VIEW_PAGE_VISIT` Type: metric
Conversion Quantity from Page Visit - Views	Views page visit quantity Field Name: `TOTAL_VIEW_PAGE_VISIT_QUANTITY` Type: metric
View-through Value (Page Visit)	Views page visit value Field Name: `TOTAL_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Conversions (Page Visit)	Total number of web page visit events resulting from clicks on your ad Field Name: `TOTAL_WEB_PAGE_VISIT` Type: metric
Web Order Value (Page Visit)	Total value of web page visit events resulting from interactions with your ad Field Name: `TOTAL_WEB_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR` Type: metric
CPA (Page Visit)	Average cost per page visit event Field Name: `PAGE_VISIT_COST_PER_ACTION` Type: metric
ROAS (Page Visit)	Average return on ad spend for page visit events Field Name: `PAGE_VISIT_ROAS` Type: metric
Web CPA (Page Visit)	Average cost per web page visit event Field Name: `WEB_PAGE_VISIT_COST_PER_ACTION` Type: metric
Web ROAS (Page Visit)	Average return on ad spend for web page visit events Field Name: `WEB_PAGE_VISIT_ROAS` Type: metric
Page Visits Desktop to Desktop	Page visits desktop action to desktop conversion Field Name: `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Page Visits Desktop to Mobile	Page visits desktop action to mobile conversion Field Name: `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_MOBILE_CONVERSION` Type: metric
Page Visits Desktop to Tablet	Page visits desktop action to tablet conversion Field Name: `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_TABLET_CONVERSION` Type: metric
Page Visits Mobile to Desktop	Page visits mobile action to desktop conversion Field Name: `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Page Visits Mobile to Mobile	Page visits mobile action to mobile conversion Field Name: `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_MOBILE_CONVERSION` Type: metric
Page Visits Mobile to Tablet	Page visits mobile action to tablet conversion Field Name: `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_TABLET_CONVERSION` Type: metric
Page Visits Tablet to Desktop	Page visits tablet action to desktop conversion Field Name: `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Page Visits Tablet to Mobile	Page visits tablet action to mobile conversion Field Name: `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_MOBILE_CONVERSION` Type: metric
Page Visits Tablet to Tablet	Page visits tablet action to tablet conversion Field Name: `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_TABLET_CONVERSION` Type: metric


Conversions (Signup)	Total sign-ups from clicks, engagements and views Field Name: `TOTAL_SIGNUP` Type: metric
Conversion Value (Signup)	Total value of signup events resulting from interactions with your ad Field Name: `TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR` Type: metric
Click-through Conversions (Signup)	Sign ups that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest Field Name: `TOTAL_CLICK_SIGNUP` Type: metric
Conversion Quantity from Signup - Clicks	Clicks sign-up quantity Field Name: `TOTAL_CLICK_SIGNUP_QUANTITY` Type: metric
Click-through Value (Signup)	Clicks sign-up value Field Name: `TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR` Type: metric
Engagement Conversions (Signup)	Sign ups that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest Field Name: `TOTAL_ENGAGEMENT_SIGNUP` Type: metric
Conversion Quantity from Signup - Engagements	Engagements sign-up quantity Field Name: `TOTAL_ENGAGEMENT_SIGNUP_QUANTITY` Type: metric
Engagement Value (Signup)	Engagements sign-up value Field Name: `TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR` Type: metric
View-through Conversions (Signup)	Sign ups that can be traced back to when somebody saw your promoted Pin Field Name: `TOTAL_VIEW_SIGNUP` Type: metric
Conversion Quantity from Signup - Views	Views sign-up quantity Field Name: `TOTAL_VIEW_SIGNUP_QUANTITY` Type: metric
View-through Value (Signup)	Views sign-up value Field Name: `TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Conversions (Signup)	Total number of web signup events resulting from clicks on your ad Field Name: `TOTAL_WEB_SIGNUP` Type: metric
Web Order Value (Signup)	Total value of web signup events resulting from interactions with your ad Field Name: `TOTAL_WEB_SIGNUP_VALUE_IN_MICRO_DOLLAR` Type: metric
In-app Conversions (Signup)	Total number of in-app signup events resulting from clicks on your ad Field Name: `TOTAL_INAPP_SIGNUP` Type: metric
In-app Order Value (Signup)	Total value of in-app signup events resulting from interactions with your ad Field Name: `TOTAL_INAPP_SIGNUP_VALUE_IN_MICRO_DOLLAR` Type: metric
Offline Conversions (Signup)	Total number of offline signup events resulting from clicks on your ad Field Name: `TOTAL_OFFLINE_SIGNUP` Type: metric
Offline Order Value (Signup)	Total value of offline signup events resulting from interactions with your ad Field Name: `TOTAL_OFFLINE_SIGNUP_VALUE_IN_MICRO_DOLLAR` Type: metric
CPA (Signup)	Average cost per signup event Field Name: `SIGNUP_COST_PER_ACTION` Type: metric
ROAS (Signup)	Average return on ad spend for signup events Field Name: `SIGNUP_ROAS` Type: metric
Sign-ups Desktop to Desktop	Sign-ups desktop action to desktop conversion Field Name: `TOTAL_SIGNUP_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Sign-ups Desktop to Mobile	Sign-ups desktop action to mobile conversion Field Name: `TOTAL_SIGNUP_DESKTOP_ACTION_TO_MOBILE_CONVERSION` Type: metric
Sign-ups Desktop to Tablet	Sign-ups desktop action to tablet conversion Field Name: `TOTAL_SIGNUP_DESKTOP_ACTION_TO_TABLET_CONVERSION` Type: metric
Sign-ups Mobile to Desktop	Sign-ups mobile action to desktop conversion Field Name: `TOTAL_SIGNUP_MOBILE_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Sign-ups Mobile to Mobile	Sign-ups mobile action to mobile conversion Field Name: `TOTAL_SIGNUP_MOBILE_ACTION_TO_MOBILE_CONVERSION` Type: metric
Sign-ups Mobile to Tablet	Sign-ups mobile action to tablet conversion Field Name: `TOTAL_SIGNUP_MOBILE_ACTION_TO_TABLET_CONVERSION` Type: metric
Sign-ups Tablet to Desktop	Sign-ups tablet action to desktop conversion Field Name: `TOTAL_SIGNUP_TABLET_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Sign-ups Tablet to Mobile	Sign-ups tablet action to mobile conversion Field Name: `TOTAL_SIGNUP_TABLET_ACTION_TO_MOBILE_CONVERSION` Type: metric
Sign-ups Tablet to Tablet	Sign-ups tablet action to tablet conversion Field Name: `TOTAL_SIGNUP_TABLET_ACTION_TO_TABLET_CONVERSION` Type: metric

Conversions Watch Video


Click-through Conversions (Watch Video)	Total number of watch video events resulting from clicks on your ads Field Name: `TOTAL_CLICK_WATCH_VIDEO` Type: metric
Conversion Quantity from Watch Video - Clicks	Total quantity of watch video events resulting from clicks on your ads Field Name: `TOTAL_CLICK_WATCH_VIDEO_QUANTITY` Type: metric
Click-through Value (Watch Video)	Total value of watch video events resulting from clicks on your ads Field Name: `TOTAL_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` Type: metric
Engagement Conversions (Watch Video)	Total number of watch video events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_WATCH_VIDEO` Type: metric
Conversion Quantity from Watch Video - Engagements	Total quantity of watch video events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_WATCH_VIDEO_QUANTITY` Type: metric
Engagement Value (Watch Video)	Total value of watch video events resulting from engagement with your ads Field Name: `TOTAL_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` Type: metric
View-through Conversions (Watch Video)	Total number of watch video events resulting from views of your ads Field Name: `TOTAL_VIEW_WATCH_VIDEO` Type: metric
Conversion Quantity from Watch Video - Views	Total quantity of watch video events resulting from views of your ads Field Name: `TOTAL_VIEW_WATCH_VIDEO_QUANTITY` Type: metric
View-through Value (Watch Video)	Total value of watch video events resulting from views of your ads Field Name: `TOTAL_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Conversions (Watch Video)	Total number of web watch video events resulting from interactions with your ads Field Name: `TOTAL_WEB_WATCH_VIDEO` Type: metric
Web Order Value (Watch Video)	Total value of web watch video events resulting from interactions with your ads Field Name: `TOTAL_WEB_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Click-through Conversions (Watch Video)	Total number of web watch video events resulting from clicks on your ads Field Name: `TOTAL_WEB_CLICK_WATCH_VIDEO` Type: metric
Web Click-through Order Value (Watch Video)	Total value of web watch video events resulting from clicks on your ads Field Name: `TOTAL_WEB_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` Type: metric
Web Engagement Conversions (Watch Video)	Total number of web watch video events resulting from engagement with your ads Field Name: `TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO` Type: metric
Web Engagement Order Value (Watch Video)	Total value of web watch video events resulting from engagement with your ads Field Name: `TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` Type: metric
Web View-through Conversions (Watch Video)	Total number of web watch video events resulting from views of your ads Field Name: `TOTAL_WEB_VIEW_WATCH_VIDEO` Type: metric
Web View-through Order Value (Watch Video)	Total value of web watch video events resulting from views of your ads Field Name: `TOTAL_WEB_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR` Type: metric
Web CPA (Watch Video)	Average cost per web watch video events Field Name: `WEB_WATCH_VIDEO_COST_PER_ACTION` Type: metric
Web ROAS (Watch Video)	Average return on spend for web watch video events Field Name: `WEB_WATCH_VIDEO_ROAS` Type: metric
Watch Video Desktop to Desktop	Total number of desktop watch video actions leading to a desktop watch video conversion Field Name: `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Watch Video Desktop to Mobile	Total number of desktop watch video actions leading to a MOBILE watch video conversion Field Name: `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_MOBILE_CONVERSION` Type: metric
Watch Video Desktop to Tablet	Total number of desktop watch video actions leading to a tablet watch video conversion Field Name: `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_TABLET_CONVERSION` Type: metric
Watch Video Mobile to Desktop	Total number of mobile watch video actions leading to a desktop watch video conversion Field Name: `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Watch Video Mobile to Mobile	Total number of mobile watch video actions leading to a mobile watch video conversion Field Name: `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_MOBILE_CONVERSION` Type: metric
Watch Video Mobile to Tablet	Total number of mobile watch video actions leading to a tablet watch video conversion Field Name: `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_TABLET_CONVERSION` Type: metric
Watch Video Tablet to Desktop	Total number of tablet watch video actions leading to a desktop watch video conversion Field Name: `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_DESKTOP_CONVERSION` Type: metric
Watch Video Tablet to Mobile	Total number of tablet watch video actions leading to a mobile watch video conversion Field Name: `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_MOBILE_CONVERSION` Type: metric
Watch Video Tablet to Tablet	Total number of tablet watch video actions leading to a tablet watch video conversion Field Name: `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_TABLET_CONVERSION` Type: metric

Quiz Engagements


Quiz Completed	Total number of quiz completions from your quiz pin ads Field Name: `QUIZ_COMPLETED` Type: metric
Quiz Completion Rate	The percentage of quiz starts that resulted in quiz completions Field Name: `QUIZ_COMPLETION_RATE` Type: metric

Showcase Engagements


Showcase Pin Clicks	Total number of clicks on your showcase pins Field Name: `SHOWCASE_PIN_CLICKTHROUGH` Type: metric
Showcase Subpage Clicks	Total number of clicks on showcase subpages Field Name: `SHOWCASE_SUBPAGE_CLICKTHROUGH` Type: metric
Showcase Subpage Closeups	Total number of closeup views on showcase subpages Field Name: `SHOWCASE_SUBPAGE_CLOSEUP` Type: metric
Showcase Subpage Impressions	Total number of impressions on showcase subpages Field Name: `SHOWCASE_SUBPAGE_IMPRESSION` Type: metric
Showcase Subpage Saves	Total number of saves (repins) on showcase subpages Field Name: `SHOWCASE_SUBPAGE_REPIN` Type: metric
Showcase Subpage Swipe Left	Total number of left swipes on showcase subpages Field Name: `SHOWCASE_SUBPAGE_SWIPE_LEFT` Type: metric
Showcase Subpage Swipe Right	Total number of right swipes on showcase subpages Field Name: `SHOWCASE_SUBPAGE_SWIPE_RIGHT` Type: metric
Showcase Subpin Clicks	Total number of clicks on showcase subpins Field Name: `SHOWCASE_SUBPIN_CLICKTHROUGH` Type: metric
Showcase Subpin Impressions	Total number of impressions on showcase subpins Field Name: `SHOWCASE_SUBPIN_IMPRESSION` Type: metric
Showcase Subpin Saves	Total number of saves (repins) on showcase subpins Field Name: `SHOWCASE_SUBPIN_REPIN` Type: metric
Showcase Subpin Swipe Left	Total number of left swipes on showcase subpins Field Name: `SHOWCASE_SUBPIN_SWIPE_LEFT` Type: metric
Showcase Subpin Swipe Right	Total number of right swipes on showcase subpins Field Name: `SHOWCASE_SUBPIN_SWIPE_RIGHT` Type: metric
Showcase Card Swipe Forward	Total number of forward swipes on showcase card thumbnails Field Name: `SHOWCASE_CARD_THUMBNAIL_SWIPE_FORWARD` Type: metric
Showcase Card Swipe Backward	Total number of backward swipes on showcase card thumbnails Field Name: `SHOWCASE_CARD_THUMBNAIL_SWIPE_BACKWARD` Type: metric
Showcase Avg Closeups/Session	Average number of showcase subpage closeups per session Field Name: `SHOWCASE_AVERAGE_SUBPAGE_CLOSEUP_PER_SESSION` Type: metric

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