Last updated: July 17, 2026
82 dimensions
23 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Google Business Profile data.Search Keywords
Search Keyword | Search keyword that triggered the business listing Field Name: search_keywordsType: dimension |
Location
Location ID | Unique identifier for the business location Field Name: location_idType: dimension |
Location Name | Name of the business location Field Name: location_nameType: dimension |
Location Name & ID | Combined location name and ID Field Name: location_name_idType: dimension |
Location Description | Description of the business location Field Name: location_descriptionType: dimension |
Language Code | Language code for the location listing Field Name: location_language_codeType: dimension |
Store Code | Store code for the business location Field Name: location_store_codeType: dimension |
Primary Phone | Primary phone number for the location Field Name: location_primary_phoneType: dimension |
Additional Phones | Additional phone numbers for the location Field Name: location_additional_phonesType: dimension |
Regular Hours | Regular business hours for the location Field Name: location_regular_hoursType: dimension |
Special Hours | Special business hours for the location Field Name: location_special_hoursType: dimension |
Website URL | Website URL for the business location Field Name: location_website_urlType: dimension |
AdWords Phone | Phone number used in AdWords ads Field Name: location_adwords_ad_phoneType: dimension |
Labels | Labels assigned to the location Field Name: location_labelsType: dimension |
Coordinates | Geographic coordinates of the location Field Name: location_coordinatesType: dimension |
Latitude | Latitude of the business location Field Name: location_latitudeType: dimension |
Longitude | Longitude of the business location Field Name: location_longitudeType: dimension |
Attributes | Business attributes for the location Field Name: location_attributesType: dimension |
Price Lists | Price lists for the business location Field Name: location_price_listsType: dimension |
Place ID | Google Place ID for the location Field Name: location_place_idType: dimension |
Maps URL | Google Maps URL for the location Field Name: location_maps_urlType: dimension |
Status | Verification or listing status of the location Field Name: location_statusType: dimension |
Opening Year | Year the business opened Field Name: location_opening_yearType: dimension |
Opening Month | Month the business opened Field Name: location_opening_monthType: dimension |
Opening Day | Day the business opened Field Name: location_opening_dayType: dimension |
Category ID | Primary category ID for the location Field Name: location_category_idType: dimension |
Category Name | Primary category name for the location Field Name: location_category_nameType: dimension |
Additional Categories | Additional business categories for the location Field Name: location_additional_categoriesType: dimension |
Address | Street address of the location Field Name: location_address_linesType: dimension |
City | City of the business location Field Name: location_address_localityType: dimension |
State/Province | State or province of the business location Field Name: location_address_administrative_areaType: dimension |
Postal Code | Postal code of the business location Field Name: location_address_postal_codeType: dimension |
Country | Country of the business location Field Name: location_address_countryType: dimension |
Service Area Business Type | Type of service area business Field Name: location_service_area_business_typeType: dimension |
Account ID | Google Business Profile account ID Field Name: location_account_idType: dimension |
Account Name | Google Business Profile account name Field Name: location_account_nameType: dimension |
Reviews
Review ID | Unique identifier for the review Field Name: review_idType: dimension |
Star Rating | Star rating given by the reviewer Field Name: review_star_ratingType: dimension |
Reviewer Name | Name of the person who left the review Field Name: review_reviewer_nameType: dimension |
Review Comment | Text content of the review Field Name: review_commentType: dimension |
Reply Comment | Business owner reply to the review Field Name: review_reply_commentType: dimension |
Review Created At | Timestamp when the review was created Field Name: review_create_timeType: dimension |
Review Created Date | Date when the review was created Field Name: review_create_dateType: dimension |
Review Updated At | Timestamp when the review was last updated Field Name: review_update_timeType: dimension |
Review Updated Date | Date when the review was last updated Field Name: review_update_dateType: dimension |
Reply Updated At | Timestamp when the reply was last updated Field Name: review_reply_update_timeType: dimension |
Posts
Post ID | Unique identifier for the post Field Name: post_idType: dimension |
Post Language | Language code of the post Field Name: post_language_codeType: dimension |
Post Created At | Timestamp when the post was created Field Name: post_create_timeType: dimension |
Post Updated At | Timestamp when the post was last updated Field Name: post_update_timeType: dimension |
Post Summary | Summary text of the post Field Name: post_summaryType: dimension |
Call to Action Type | Type of call to action on the post Field Name: post_call_to_action_typeType: dimension |
Call to Action URL | URL linked to the call to action Field Name: post_call_to_action_urlType: dimension |
Post State | Current state of the post (e.g., live, rejected) Field Name: post_stateType: dimension |
Post Search URL | URL to the post in Google Search Field Name: post_search_urlType: dimension |
Post Topic Type | Topic type of the post (e.g., standard, event, offer) Field Name: post_topic_typeType: dimension |
Post Media ID | Media ID attached to the post Field Name: post_media_idType: dimension |
Post Media Format | Format of the media attached to the post Field Name: post_media_formatType: dimension |
Post Media URL | Google-hosted URL of the post media Field Name: post_media_google_urlType: dimension |
Offer Coupon Code | Coupon code for offer posts Field Name: post_offer_coupon_codeType: dimension |
Offer Redeem URL | URL to redeem the offer online Field Name: post_offer_redeem_online_urlType: dimension |
Offer Terms & Conditions | Terms and conditions for the offer Field Name: post_offer_terms_conditionsType: dimension |
Event Title | Title of the event post Field Name: post_event_titleType: dimension |
Event Start Time | Start time of the event Field Name: post_event_schedule_start_timeType: dimension |
Event End Time | End time of the event Field Name: post_event_schedule_end_timeType: dimension |
Media
Media ID | Unique identifier for the media item Field Name: media_idType: dimension |
Media Format | Format of the media (e.g., photo, video) Field Name: media_formatType: dimension |
Media Category | Category of the media item Field Name: media_categoryType: dimension |
Media URL | Google-hosted URL of the media Field Name: media_google_urlType: dimension |
Media Thumbnail URL | Thumbnail URL of the media Field Name: media_thumbnail_urlType: dimension |
Media Width | Width of the media in pixels Field Name: media_widthType: dimension |
Media Height | Height of the media in pixels Field Name: media_heightType: dimension |
Customer Media
Customer Media ID | Unique identifier for customer-uploaded media Field Name: customer_media_idType: dimension |
Customer Media Format | Format of the customer-uploaded media Field Name: customer_media_formatType: dimension |
Customer Media URL | Google-hosted URL of the customer media Field Name: customer_media_google_urlType: dimension |
Customer Media Thumbnail URL | Thumbnail URL of the customer media Field Name: customer_media_thumbnail_urlType: dimension |
Customer Media Width | Width of the customer media in pixels Field Name: customer_media_widthType: dimension |
Customer Media Height | Height of the customer media in pixels Field Name: customer_media_heightType: dimension |
Customer Media Profile Name | Profile name of the customer who uploaded the media Field Name: customer_media_attribution_profile_nameType: dimension |
Customer Media Profile Photo URL | Profile photo URL of the customer who uploaded the media Field Name: customer_media_attribution_profile_photo_urlType: dimension |
Customer Media Takedown URL | URL to request takedown of customer media Field Name: customer_media_attribution_takedown_urlType: dimension |
Customer Media Profile URL | Profile URL of the customer who uploaded the media Field Name: customer_media_attribution_profile_urlType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Google Business Profile campaigns.Performance
Views - Maps Desktop | Number of views on Google Maps from desktop devices Field Name: views_maps_desktopType: metric |
Views - Maps Mobile | Number of views on Google Maps from mobile devices Field Name: views_maps_mobileType: metric |
Views - Search Desktop | Number of views on Google Search from desktop devices Field Name: views_search_desktopType: metric |
Views - Search Mobile | Number of views on Google Search from mobile devices Field Name: views_search_mobileType: metric |
Views - Maps Total | Total number of views on Google Maps Field Name: views_mapsType: metric |
Views - Search Total | Total number of views on Google Search Field Name: views_searchType: metric |
Views - Total | Total number of views across Maps and Search Field Name: views_totalType: metric |
Actions
Actions - Website Clicks | Number of clicks to the business website Field Name: actions_websiteType: metric |
Actions - Phone Calls | Number of phone call actions Field Name: actions_phoneType: metric |
Actions - Driving Directions | Number of driving direction requests Field Name: actions_driving_directionsType: metric |
Actions - Messages | Number of messages sent to the business Field Name: actions_messagesType: metric |
Actions - Bookings | Number of booking actions Field Name: actions_bookingsType: metric |
Actions - Food Menu Clicks | Number of food menu click actions Field Name: actions_food_menu_clicksType: metric |
Actions - Food Orders | Number of food order actions Field Name: actions_food_ordersType: metric |
Actions - Total | Total number of actions taken on the listing Field Name: actions_totalType: metric |
Search Keywords
Search Impressions | Number of impressions for the search keyword Field Name: search_impressionsType: metric |
Reviews
Total Review Count | Total number of reviews in the selected period Field Name: review_total_countType: metric |
Average Star Rating | Average star rating of reviews in the selected period Field Name: review_avg_star_ratingType: metric |
Total Review Count (Lifetime) | Total number of reviews for the location (all time) Field Name: total_review_countType: metric |
Average Star Rating (Lifetime) | Average star rating for the location (all time) Field Name: total_review_star_ratingType: metric |
Posts
Post Count | Number of posts Field Name: post_countType: metric |
Media
Media Total Count | Total number of media items Field Name: media_total_countType: metric |
Customer Media
Customer Media Total Count | Total number of customer-uploaded media items Field Name: customer_media_total_countType: metric |
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