Google Ads Metrics & Dimensions

Last updated: July 31, 2026

192 dimensions

92 metrics

This reference covers all available dimensions and metrics for Google Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Looker Studio

Claude

BigQuery

Dimensions

Dimensions are the attributes you can use to segment and group your Google Ads data.

Most Used


Account ID	Unique ID of the Ad Account Field Name: `customer.id` Type: dimension
Account Name	The name of the Google Ads account as it is displayed in Ads Manager. Field Name: `customer.descriptive_name` Type: dimension
Campaign ID	The unique identifier for your campaign. Field Name: `campaign.id` Type: dimension
Campaign Name	The current name of the campaign. Field Name: `campaign.name` Type: dimension
Ad Group ID	Returns Asset Group ID for PMAX Campaigns Field Name: `ad_group.id` Type: dimension
Ad Group Name	Returns Asset Group Name for PMAX Campaigns Field Name: `ad_group.name` Type: dimension
Ad ID	Important Note: If you choose this dimension, you won’t get data for your Performance Max campaigns. Field Name: `ad_group_ad.ad.id` Type: dimension
Ad Name	Important Note: If you choose this dimension, you won’t get data for your Performance Max campaigns. Field Name: `ad_group_ad.ad.name` Type: dimension

Conversions


Conversion Action Category	Field Name: `segments.conversion_action_category` Type: dimension
Conversion Action Name	Field Name: `segments.conversion_action_name` Type: dimension
External Conversion Source	Conversion attribution source: ANALYTICS, FIREBASE, THIRD_PARTY_APP_ANALYTICS, GOOGLE_PLAY, SALESFORCE, UPLOAD, WEBSITE, etc. Field Name: `segments.external_conversion_source` Type: dimension
New vs Returning Customers	Segments conversions by customer type: NEW, RETURNING, UNKNOWN Field Name: `segments.new_versus_returning_customers` Type: dimension

Performance Max Asset Groups


Asset Group Id	Instead of Ad Groups, P. Max campaigns have Asset Groups. Returns Ad Group ID for the rest of campaign types. Field Name: `asset_group.id` Type: dimension
Asset Group Name	Inside Asset Groups, there’s Assets (search for ‘Asset’ to find related dimensions). Returns Ad Group Name for the rest of campaign types. Field Name: `asset_group.name` Type: dimension
Asset Group Ad Strength	Below you’ll find the ‘Campaign’s Asset ID’, the field you can combine with ‘Campaign Name’ or ‘Campaign ID’ dimensions and get metrics on the Asset level. Field Name: `asset_group.ad_strength` Type: dimension
Asset Group Status	Create a separate query with Asset’s dimensions and link the tables. Note: You can’t fetch the ‘Campaign Asset ID’ together with Asset Group dimensions. To get the full picture: you have to create two tables and link them: Asset & Asset Group Dimensions and Campaign Level with ‘Campaign Asset ID’ including metrics. Field Name: `asset_group.primary_status` Type: dimension

Campaign Status


Status	Can be: ENABLED, PAUSED, REMOVED Field Name: `campaign.status` Type: dimension
Serving Status	Can be: ENDED, NONE, PENDING, SERVING, SUSPENDED. Field Name: `campaign.serving_status` Type: dimension
Start Date	Field Name: `campaign.start_date` Type: dimension
End Date	Field Name: `campaign.end_date` Type: dimension
Optimization Score	Field Name: `campaign.optimization_score` Type: dimension
Ad Serving Optimization Status	Can be: CONVERSION_OPTIMIZE, OPTIMIZE, ROTATE, ROTATE_INDEFINITELY. Field Name: `campaign.ad_serving_optimization_status` Type: dimension

Campaign Configuration


Bidding Strategy Type	Can be: COMMISSION, ENHANCED_CPC, INVALID, MANUAL_CPA, MANUAL_CPC, MANUAL_CPM, MANUAL_CPV, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, PAGE_ONE_PROMOTED, PERCENT_CPC, TARGET_CPA, TARGET_CPM, TARGET_IMPRESSION_SHARE, TARGET_OUTRANK_SHARE, TARGET_ROAS, TARGET_SPEND. Field Name: `campaign.bidding_strategy_type` Type: dimension
Advertising Channel Type	Can be: DISCOVERY, DISPLAY, HOTEL, LOCAL, LOCAL_SERVICES, MULTI_CHANNEL, PERFORMANCE_MAX, SEARCH, SHOPPING, SMART, TRAVEL, UNKNOWN, UNSPECIFIED, VIDEO. Field Name: `campaign.advertising_channel_type` Type: dimension
Advertising Channel Sub Type	Can be: APP_CAMPAIGN_FOR_ENGAGEMENT, APP_CAMPAIGN_FOR_PRE_REGISTRATION, DISPLAY_EXPRESS, DISPLAY_GMAIL_AD, DISPLAY_MOBILE_APP, DISPLAY_SMART_CAMPAIGN, LOCAL_CAMPAIGN, SEARCH_EXPRESS, SEARCH_MOBILE_APP, SHOPPING_COMPARISON_LISTING_ADS, SHOPPING_SMART_ADS, SMART_CAMPAIGN, TRAVEL_ACTIVITIES, UNKNOWN, UNSPECIFIED, VIDEO_ACTION, VIDEO_NON_SKIPPABLE, VIDEO_OUTSTREAM, VIDEO_REACH_TARGET_FREQUENCY, VIDEO_SEQUENCE. Field Name: `campaign.advertising_channel_sub_type` Type: dimension
Labels	Comma concatenated labels. Field Name: `campaign.labels` Type: dimension
Conversion Goals	The set of conversion actions used for selective optimization on this campaign (returned as conversion action resource names). Field Name: `campaign.selective_optimization.conversion_actions` Type: dimension

Ad Group


Ad Group Status	Field Name: `ad_group.status` Type: dimension
Ad Group Type	Field Name: `ad_group.type` Type: dimension
Ad Group Ad Rotation Mode	Field Name: `ad_group.ad_rotation_mode` Type: dimension
Ad Group Target CPM	Field Name: `ad_group.target_cpm_micros` Type: dimension
Ad Group Target ROAS	Field Name: `ad_group.target_roas` Type: dimension
Ad Group Target CPA	Field Name: `ad_group.target_cpa_micros` Type: dimension
Ad Group Final URL Suffix	Field Name: `ad_group.final_url_suffix` Type: dimension


Status	Field Name: `ad_group_ad.status` Type: dimension
Approval Status	Field Name: `ad_group_ad.policy_summary.approval_status` Type: dimension
Review Status	Field Name: `ad_group_ad.policy_summary.review_status` Type: dimension
Strength	Field Name: `ad_group_ad.ad_strength` Type: dimension
Type	Field Name: `ad_group_ad.ad.type` Type: dimension
Headlines	Field Name: `ad_group_ad.ad.headlines` Type: dimension
Descriptions	Field Name: `ad_group_ad.ad.descriptions` Type: dimension
Paths	Field Name: `ad_group_ad.ad.paths` Type: dimension
Image URL	Field Name: `ad_group_ad.ad.image_ad.image_url` Type: dimension
Final URLs	Field Name: `ad_group_ad.ad.final_urls` Type: dimension
Ad Destination Type	Where ads direct users: APP_DEEP_LINK, APP_STORE, PHONE_CALL, MAP_DIRECTIONS, LOCATION_LISTING, MESSAGE, LEAD_FORM, YOUTUBE, WEBSITE, etc. Field Name: `segments.ad_destination_type` Type: dimension

Video Ads


Video Title	When selected, only video ads campaigns will be imported. Field Name: `video.title` Type: dimension
Channel ID	Use this field to create a Video Channel URL: youtube.com/channel/<Channel ID> Field Name: `video.channel_id` Type: dimension
Video Duration	Duration in seconds. Field Name: `video.duration_millis` Type: dimension

Keyword


Keyword ID	Unique identifier for this keyword. Field Name: `keyword.id` Type: dimension
Keyword Text	The text of the keyword (at most 80 characters and 10 words) Field Name: `keyword.text` Type: dimension
Keyword Match Type	Can be: BROAD, EXACT, PHRASE. Field Name: `keyword.match_type` Type: dimension
Keyword Status	Can be: ENABLED, PAUSED, REMOVED. Field Name: `keyword.status` Type: dimension
Keyword Is Negativized	Important Note: Always choose ‘No time Grouping’ in the Timeframe to get negativized keywords. Field Name: `keyword.is_negativized` Type: dimension
Quality Score	Real-time Quality Score (1-10) for keywords. Use with keyword dimensions and no time grouping for best results. Field Name: `ad_group_criterion.quality_info.quality_score` Type: dimension

Demographics


Gender	Field Name: `gender.type` Type: dimension
Age Range	Field Name: `age_range.type` Type: dimension
Device	Field Name: `segments.device` Type: dimension

Location


Country Code	Field Name: `country.code` Type: dimension
Country Name	Field Name: `country.name` Type: dimension
Location Region	The region/state where the ad was shown or interacted with. Field Name: `location.region` Type: dimension
Location State	The state where the ad was shown or interacted with. Field Name: `location.state` Type: dimension
Location Metro	The metropolitan area (DMA) where the ad was shown or interacted with. Field Name: `location.metro` Type: dimension
Location County	The county where the ad was shown or interacted with. Field Name: `location.county` Type: dimension
Location City	The city name where the ad was shown or interacted with. Field Name: `location.city` Type: dimension
Location Postal Code	The postal code where the ad was shown or interacted with. Field Name: `location.postal_code` Type: dimension
Location Most Specific	The most specific location name available for this geographic area. Field Name: `location.most_specific` Type: dimension
Location Type	The type of geographic location: CITY, METRO, REGION, STATE, COUNTRY, POSTAL_CODE, etc. Field Name: `location.type` Type: dimension
Location Is Targeting	Whether this location is from targeting settings (true) or user location (false). Field Name: `location.is_targeting` Type: dimension

Placement


Click Type	Field Name: `segments.click_type` Type: dimension
Search Slot	Shows ad position: SEARCH_TOP, SEARCH_OTHER, CONTENT, SEARCH_PARTNER_TOP, SEARCH_PARTNER_OTHER, MIXED Field Name: `segments.slot` Type: dimension
Network	Field Name: `segments.ad_network_type` Type: dimension

Search Terms


Search Term	Search term metric totals might not match campaign or account level totals. Use these reports to get a sense of search terms performance. Field Name: `search_term_view.search_term` Type: dimension
Search Term Status	Field Name: `search_term_view.status` Type: dimension
Search Term Match Type	Field Name: `segments.search_term_match_type` Type: dimension

Asset Group Listing Groups


Listing Group Filter ID	Unique identifier of the listing group filter node. Field Name: `asset_group_listing_group_filter.id` Type: dimension
Listing Group Filter Type	Can be: SUBDIVSION, UNIT_INCLUDED, UNIT_EXCLUDED Field Name: `asset_group_listing_group_filter.type` Type: dimension
Listing Group Filter Listing Source	Can be: SHOPPING, UNKNOWN, UNSPECIFIED, WEBPAGE Field Name: `asset_group_listing_group_filter.listing_source` Type: dimension
Listing Group Filter Case Value	The case value for this listing group filter node. It can be product’s: bidding category, brand, channel, condition, custom attribute, item id or type. Field Name: `asset_group_listing_group_filter.custom_case_value` Type: dimension
Listing Group Filter Parent ID	The ID of the parent listing group. Field Name: `asset_group_listing_group_filter.parent_listing_group_filter` Type: dimension

Asset & Campaign Link


Campaign’s Asset ID	This is the ID of the Asset in the P. Max campaign. Use this field to link Campaign Asset’s Metrics with P. Max Asset dimensions. Field Name: `segments.asset_interaction_target.asset` Type: dimension
Campaign Asset Interaction on this Asset	Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Field Name: `segments.asset_interaction_target.interaction_on_this_asset` Type: dimension

Top Asset Combination


Top Combination Number	Google provides 6 top combinations for each asset type and asset group. This number indicates the order in this list. Field Name: `asset_group_top_combination_view.index` Type: dimension
Top Combination Type	The type of the asset’s combination: VIDEO, TEXT and IMAGE. Field Name: `asset_group_top_combination_view.combination_type` Type: dimension
Top Combination Asset ID	The Asset ID of the asset group asset within the combination group. Field Name: `asset_group_top_combination_view.asset_id` Type: dimension
Top Combination Asset Type	The served asset type. Field Name: `asset_group_top_combination_view.served_asset_field_type` Type: dimension

Campaign Shopping Settings


Advertising Partner IDs	The ads account IDs of advertising partners cooperating within the campaign. Field Name: `campaign.shopping_setting.advertising_partner_ids` Type: dimension
Campaign Priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. Field Name: `campaign.shopping_setting.campaign_priority` Type: dimension
Disable Product Feed	Disable the optional product feed. This field is currently supported only for Demand Gen campaigns. Field Name: `campaign.shopping_setting.disable_product_feed` Type: dimension
Enable Local Products	Whether to include local products. Field Name: `campaign.shopping_setting.enable_local` Type: dimension
Feed Label	Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: ‘XX’. Otherwise can be any string used for feed label in Google Merchant Center. Field Name: `campaign.shopping_setting.feed_label` Type: dimension
Merchant Center ID	ID of the Merchant Center account. Field Name: `campaign.shopping_setting.merchant_id` Type: dimension
Use vehicle inventory	Whether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns. Field Name: `campaign.shopping_setting.use_vehicle_inventory` Type: dimension

Campaign Budget


Budget ID	Field Name: `campaign_budget.id` Type: dimension
Budget Name	Field Name: `campaign_budget.name` Type: dimension
Daily Budget	Field Name: `campaign_budget.amount_micros` Type: dimension
Lifetime Budget	Field Name: `campaign_budget.total_amount_micros` Type: dimension
Status	Field Name: `campaign_budget.status` Type: dimension
Type	Field Name: `campaign_budget.type` Type: dimension
Delivery Method	Field Name: `campaign_budget.delivery_method` Type: dimension
Is Explicitly Shared	Field Name: `campaign_budget.explicitly_shared` Type: dimension
Budget Period	Field Name: `campaign_budget.period` Type: dimension
Number of Associated Campaigns	Field Name: `campaign_budget.reference_count` Type: dimension
Aligned Bidding Strategy ID	Field Name: `campaign_budget.aligned_bidding_strategy_id` Type: dimension

Targets


Manual CPA	Field Name: `campaign.manual_cpa` Type: dimension
Manual CPM	Field Name: `campaign.manual_cpm` Type: dimension
Manual CPV	Field Name: `campaign.manual_cpv` Type: dimension
Target CPA	Field Name: `campaign.target_cpa.target_cpa_micros` Type: dimension
Target CPA Ceiling	Field Name: `campaign.target_cpa.cpc_bid_ceiling_micros` Type: dimension
Target CPA Floor	Field Name: `campaign.target_cpa.cpc_bid_floor_micros` Type: dimension
Target ROAS	Field Name: `campaign.target_roas.target_roas` Type: dimension
Target Spend	Field Name: `campaign.target_spend.target_spend_micros` Type: dimension

Asset Group Asset


Asset ID	Field Name: `asset_group_asset.id` Type: dimension
Asset Name	Field Name: `asset_group_asset.asset` Type: dimension
Asset Status	Field Name: `asset_group_asset.status` Type: dimension
Asset Field Type	Field Name: `asset_group_asset.field_type` Type: dimension
Asset Source	Field Name: `asset_group_asset.source` Type: dimension
Asset Image Url	Field Name: `asset.image_asset.full_size.url` Type: dimension
Asset Type	Field Name: `asset.type` Type: dimension

Ad Assets


Ad Asset Field Type	The asset’s role in the ad (HEADLINE, DESCRIPTION, MARKETING_IMAGE, YOUTUBE_VIDEO, …). Field Name: `ad_group_ad_asset_view.field_type` Type: dimension
Ad Asset Performance Label	Google’s performance rating for the asset within the ad: BEST, GOOD, LOW, LEARNING, PENDING. Field Name: `ad_group_ad_asset_view.performance_label` Type: dimension
Ad Asset Enabled	Whether the asset is linked to the latest version of the ad. Field Name: `ad_group_ad_asset_view.enabled` Type: dimension
Ad Asset Pinned Field	The pin position of the asset (Responsive Search Ads). Field Name: `ad_group_ad_asset_view.pinned_field` Type: dimension
Ad Asset Source	Source of the asset: ADVERTISER or AUTOMATICALLY_CREATED. Field Name: `ad_group_ad_asset_view.source` Type: dimension
Asset Id	The unique ID of the asset. Field Name: `asset.id` Type: dimension
Asset Name	The name of the asset. Field Name: `asset.name` Type: dimension
Asset Text	The text of a text asset (RSA headlines / descriptions). Field Name: `asset.text_asset.text` Type: dimension
Asset YouTube Video Id	The YouTube video ID of a video asset. Field Name: `asset.youtube_video_asset.youtube_video_id` Type: dimension
Asset YouTube Video Title	The title of the YouTube video asset. Field Name: `asset.youtube_video_asset.youtube_video_title` Type: dimension
Asset Final Urls	The landing page URLs of the asset. Field Name: `asset.final_urls` Type: dimension
Asset Final Mobile Urls	The mobile landing page URLs of the asset. Field Name: `asset.final_mobile_urls` Type: dimension

Product


Product Aggregator Id	Field Name: `segments.product_aggregator_id` Type: dimension
Product Brand	Field Name: `segments.product_brand` Type: dimension
Product Category Level 1	Field Name: `segments.product_category_level1` Type: dimension
Product Category Level 2	Field Name: `segments.product_category_level2` Type: dimension
Product Category Level 3	Field Name: `segments.product_category_level3` Type: dimension
Product Category Level 4	Field Name: `segments.product_category_level4` Type: dimension
Product Category Level 5	Field Name: `segments.product_category_level5` Type: dimension
Product Channel	Field Name: `segments.product_channel` Type: dimension
Product Channel Exclusivity	Field Name: `segments.product_channel_exclusivity` Type: dimension
Product Condition	Field Name: `segments.product_condition` Type: dimension
Product Country	Field Name: `segments.product_country` Type: dimension
Product Custom Attribute 0	Field Name: `segments.product_custom_attribute0` Type: dimension
Product Custom Attribute 1	Field Name: `segments.product_custom_attribute1` Type: dimension
Product Custom Attribute 2	Field Name: `segments.product_custom_attribute2` Type: dimension
Product Custom Attribute 3	Field Name: `segments.product_custom_attribute3` Type: dimension
Product Custom Attribute 4	Field Name: `segments.product_custom_attribute4` Type: dimension
Product Item Id	Field Name: `segments.product_item_id` Type: dimension
Product Merchant Id	Field Name: `segments.product_merchant_id` Type: dimension
Product Store Id	Field Name: `segments.product_store_id` Type: dimension
Product Title	Field Name: `segments.product_title` Type: dimension
Product Type L1	Field Name: `segments.product_type_l1` Type: dimension
Product Type L2	Field Name: `segments.product_type_l2` Type: dimension
Product Type L3	Field Name: `segments.product_type_l3` Type: dimension
Product Type L4	Field Name: `segments.product_type_l4` Type: dimension
Product Type L5	Field Name: `segments.product_type_l5` Type: dimension

Account


Currency Code	Field Name: `customer.currency_code` Type: dimension
Timezone	Field Name: `customer.time_zone` Type: dimension
Has Auto Tagging Enabled	Field Name: `customer.auto_tagging_enabled` Type: dimension
Is Manager Account	Field Name: `customer.manager` Type: dimension
Status	Field Name: `customer.status` Type: dimension
Is Test Account	Field Name: `customer.test_account` Type: dimension
Optimization Score	Field Name: `customer.optimization_score` Type: dimension
Optimization Score Weight	Field Name: `customer.optimization_score_weight` Type: dimension
Has Partners Badge	Field Name: `customer.has_partners_badge` Type: dimension
Global Site Tag	Field Name: `customer.remarketing_setting.google_global_site_tag` Type: dimension
Conversion Tracking Status	Field Name: `customer.conversion_tracking_setting.conversion_tracking_status` Type: dimension
Final URL Suffix	Field Name: `customer.final_url_suffix` Type: dimension

Campaign Negativized Keywords


Negative Keyword Text	Keywords negativized at the campaign level Field Name: `campaign.negative_keyword.text` Type: dimension
Negative Keyword Match Type	Match Type of the negativized keyword. Field Name: `campaign.negative_keyword.match_type` Type: dimension

Conversion Properties


Conversion Adjustment	This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. Field Name: `segments.conversion_adjustment` Type: dimension
Conversions Attribution Event Type	Conversion attribution event type. Can be: IMPRESSION, INTERACTION Field Name: `segments.conversion_attribution_event_type` Type: dimension
Conversions Lag Bucket	The number of days between the impression and the conversion. Field Name: `segments.conversion_lag_bucket` Type: dimension
Conversions or Adjustment Lag Bucket	The number of days between the impression and the conversion or between the impression and adjustments to the conversion. Field Name: `segments.conversion_or_adjustment_lag_bucket` Type: dimension
Conversions Value Rule Primary Dimension	Primary dimension of applied conversion value rules. Shows the total recorded value of conversions and adjustments based on value rules. (compatible with conversion value metrics) Field Name: `segments.conversion_value_rule_primary_dimension` Type: dimension

Account Budget


Account Budget Id	Field Name: `account_budget.id` Type: dimension
Account Budget Name	The name of the account budget. Field Name: `account_budget.name` Type: dimension
Account Budget Status	The status of the account budget. Field Name: `account_budget.status` Type: dimension
Account Budget Start Date Time	The approved start date and time for the account budget. Field Name: `account_budget.approved_start_date_time` Type: dimension
Account Budget End Date Time	The approved end date and time for the account budget. Field Name: `account_budget.approved_end_date_time` Type: dimension
Account Budget Notes	Notes for the account budget. Field Name: `account_budget.notes` Type: dimension
Account Budget Adjusted Spending Limit Type	Field Name: `account_budget.adjusted_spending_limit_type` Type: dimension
Account Budget Spending Limit Type	Field Name: `account_budget.approved_spending_limit_type` Type: dimension
Account Budget End Time Type	Field Name: `account_budget.approved_end_time_type` Type: dimension
Account Budget Purchase Order Number	Field Name: `account_budget.purchase_order_number` Type: dimension

Change History


Changed By	Email of the user who made the change. Field Name: `change_event.user_email` Type: dimension
Change Source	Where the change was made from (e.g. Google Ads web interface, API). Only changes made through the web UI or API are tracked. Field Name: `change_event.client_type` Type: dimension
Changed Resource Type	Type of resource that changed (e.g. CAMPAIGN, AD_GROUP, AD_GROUP_AD, CAMPAIGN_BUDGET, AD_GROUP_CRITERION). Field Name: `change_event.change_resource_type` Type: dimension
Changed Resource	Resource name (identifier) of the specific item that changed. Field Name: `change_event.change_resource_name` Type: dimension
Change Type	Whether the resource was created, updated or removed. Field Name: `change_event.resource_change_operation` Type: dimension
Changed Fields	List of fields that were modified in the change. Field Name: `change_event.changed_fields` Type: dimension
Previous Value	Values of the changed fields before the change (empty when the resource was newly created). Field Name: `change_event.old_value` Type: dimension
New Value	Values of the changed fields after the change. Field Name: `change_event.new_value` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your Google Ads campaigns.

Most Used


Cost	Google Ads’s investment over the selected time frame. Field Name: `cost_micros` Type: metric
Impressions	Total number of times ads have been served. Field Name: `impressions` Type: metric
Viewable Impressions	The number of times your ads appeared and were viewable. An ad is counted as viewable when at least 50% of its area was on screen for at least 1 second for Display ads or 2 seconds for video ads. Field Name: `active_view_impressions` Type: metric
Clicks	Total number of ad clicks. Field Name: `clicks` Type: metric
Conversions	Indicates the number of conversions configured as primary attributed to your ad interactions. Field Name: `conversions` Type: metric
All Conversions	Aggregates all conversions, including primary and secondary conversions. Field Name: `all_conversions` Type: metric
Conversions Value	Specifies the total assigned value of conversions. Field Name: `conversions_value` Type: metric
All Conversions Value	Specifies the total assigned value of all conversions. Field Name: `all_conversions_value` Type: metric

Reach & Frequency


Unique Users	The number of unique users who saw your ad. Available only at the campaign level on the following campaign types - Display, Video, Discovery and App. Daily and Monthly time groupings available only. Field Name: `unique_users` Type: metric
Average Impression Frequency Per User	The average number of times a unique user saw your ad. Available only at the campaign level on the following campaign types - Display, Video, Discovery and App. Daily and Monthly time groupings available only. Field Name: `average_impression_frequency_per_user` Type: metric

Videos


Video Views	Quantifies the total number of video ad views. Field Name: `video_views` Type: metric
Video 25% View	Denotes the percentage of video plays that reach 25% of their length. Field Name: `video_quartile_p25_rate` Type: metric
Video 50% View	Denotes the percentage of video plays that reach 50% of their length. Field Name: `video_quartile_p50_rate` Type: metric
Video 75% View	Denotes the percentage of video plays that reach 75% of their length. Field Name: `video_quartile_p75_rate` Type: metric
Video 100% View	Denotes the percentage of video plays that reach 100% of their length. Field Name: `video_quartile_p100_rate` Type: metric
Video Played to 25%	The number of video views where the viewer watched at least 25% of your video. Field Name: `video_quartile_p25_views` Type: metric
Video Played to 50%	The number of video views where the viewer watched at least 50% of your video. Field Name: `video_quartile_p50_views` Type: metric
Video Played to 75%	The number of video views where the viewer watched at least 75% of your video. Field Name: `video_quartile_p75_views` Type: metric
Video Played to 100%	The number of video views where the viewer watched 100% of your video. Field Name: `video_quartile_p100_views` Type: metric

Search


Top Impression %	Displays the percentage of ads served above organic search results. Field Name: `top_impression_percentage` Type: metric
Absolute Top Impression %	Shows the percentage of ads served in the first position above organic search results. Field Name: `absolute_top_impression_percentage` Type: metric
Search Click Share	Represents the number of clicks you’ve received on the Search Network divided by the estimated number of clicks you were eligible to receive. Field Name: `search_click_share` Type: metric
Exact Match I.S.	Denotes the impressions received divided by the estimated number of impressions eligible to receivefor search terms that matchedyour keywords exactly or were close variants. Field Name: `search_exact_match_impression_share` Type: metric
Impression Share	Indicates the impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible toreceive. Field Name: `search_impression_share` Type: metric
Top Impression Share	Specifies the impressions you’ve received in the top location(above organic search results) divided by the estimated number ofimpressions you were eligible to receive in the top location. Field Name: `search_top_impression_share` Type: metric
Absolute Top I.S.	Refers to the percentage of the customer’s Shopping or Search ad impressions that are shown in the most prominent Shopping position. Field Name: `search_absolute_top_impression_share` Type: metric
Budget Lost I.S.	Denotes the estimated percentage of times that your ad was eligible to show on the Search Network but didn ‘t due to a low budget. Field Name: `search_budget_lost_impression_share` Type: metric
Budget Lost Top I.S.	Specifies the number estimating how often your ad didn’t show anywhere above the organic search results due to a low budget. Field Name: `search_budget_lost_top_impression_share` Type: metric
Budget Lost Absolute Top I.S.	Indicates the number estimating how often your ad wasn’t the very first ad above the organic search results due to a low budget. Field Name: `search_budget_lost_absolute_top_impression_share` Type: metric
Rank Lost I.S.	Reflects the estimated percentage of impressions on the Search Network that your ads didn ‘t receive due to poor Ad Rank. Field Name: `search_rank_lost_impression_share` Type: metric
Rank Lost Top I.S.	Shows the number estimating how often your ad didn’t show anywhere above the organic search results due to poor Ad Rank. Field Name: `search_rank_lost_top_impression_share` Type: metric
Rank Lost Absolute Top I.S.	Denotes the number estimating how often your ad wasn’t the very first ad above the organic search results due to poor Ad Rank. Field Name: `search_rank_lost_absolute_top_impression_share` Type: metric
Content Impression Share	Specifies the percentage of total achievable impressions on Google Display Network. Field Name: `content_impression_share` Type: metric
Content Budget Lost I.S.	Reflects the proportion of potential impressions on Google Display Network lost due to budget constraints. Field Name: `content_budget_lost_impression_share` Type: metric
Content Rank Lost I.S.	Indicates the proportion of potential impressions on Google Display Network lost due to low ad rank. Field Name: `content_rank_lost_impression_share` Type: metric

Ratios


CTR	Displays the ratio of ad clicks to ad impressions. Field Name: `ctr` Type: metric
CPC	Shows the average cost incurred per ad click. Field Name: `average_cpc` Type: metric
CPM	Specifies the average cost per thousand ad impressions. Field Name: `average_cpm` Type: metric
CPV	Average cost-per-view (avg. CPV) is the average amount you paid each time someone viewed your video ad. A view is counted when someone watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first. Field Name: `average_cpv` Type: metric
View Through Conversions	Captures the number of conversions following a user’s ad impression but no click. Field Name: `view_through_conversions` Type: metric
Bounce Rate	Calculates the percentage of single-page sessions with no subsequent user interaction. Field Name: `bounce_rate` Type: metric
Average Cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Field Name: `average_cost` Type: metric

Product


Average Order Value	Field Name: `average_order_value_micros` Type: metric
Cost of Goods Sold	Field Name: `cost_of_goods_sold_micros` Type: metric
Gross Profit Margin	Field Name: `gross_profit_margin` Type: metric
Gross Profit	Field Name: `gross_profit_micros` Type: metric
Revenue	Field Name: `revenue_micros` Type: metric
Cross Sell Cost of Goods Sold	Field Name: `cross_sell_cost_of_goods_sold_micros` Type: metric
Cross Sell Gross Profit	Field Name: `cross_sell_gross_profit_micros` Type: metric
Cross Sell Revenue	Field Name: `cross_sell_revenue_micros` Type: metric
Cross Sell Units Sold	Field Name: `cross_sell_units_sold` Type: metric
Lead Cost of Goods Sold	Field Name: `lead_cost_of_goods_sold_micros` Type: metric
Lead Gross Profit	Field Name: `lead_gross_profit_micros` Type: metric
Lead Revenue	Field Name: `lead_revenue_micros` Type: metric
Lead Units Sold	Field Name: `lead_units_sold` Type: metric
Units Sold	Field Name: `units_sold` Type: metric
Orders	Field Name: `orders` Type: metric

Keyword


Historical Quality Score	The historical quality score. Field Name: `historical_quality_score` Type: metric
Historical Creative Q.S.	The creative historical quality score. Field Name: `historical_creative_quality_score` Type: metric
Historical Predicted CTR	The historical search predicted click through rate (CTR). Field Name: `historical_search_predicted_ctr` Type: metric
Historical Landing Page Q.S.	The quality of historical landing page experience. Field Name: `historical_landing_page_quality_score` Type: metric

Engagement


Engagement	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Field Name: `engagements` Type: metric
Engagement Rate	How often people engage with your ad after it’s shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Field Name: `engagement_rate` Type: metric
Interactions	The number of interactions. An interaction is the main user action associated with an ad format—clicks for text and shopping ads, views for video ads, and so on. Field Name: `interactions` Type: metric
Interaction Rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Field Name: `interaction_rate` Type: metric

Conversions


All Conversions by Conversions Date	The total number of conversions. When this column is selected with date, the values in date column means the conversion date. Field Name: `all_conversions_by_conversion_date` Type: metric
All Conversions Value by Conversion Date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Field Name: `all_conversions_value_by_conversion_date` Type: metric
Conversions by Conversion Date	The number of conversions. When this column is selected with date, the values in date column means the conversion date. Field Name: `conversions_by_conversion_date` Type: metric
Conversions Value by Conversion Date	The value of conversions. When this column is selected with date, the values in date column means the conversion date. Field Name: `conversions_value_by_conversion_date` Type: metric
New Customer Lifetime Value	All of new customers’ lifetime conversion value. This will include the additional conversion value from new customers for both biddable and non-biddable conversions. Field Name: `all_new_customer_lifetime_value` Type: metric
All Conversions from Interactions Rate	All conversions from interactions (as opposed to view through conversions) divided by the number of ad interactions. Field Name: `all_conversions_from_interactions_rate` Type: metric
All Conversions Value per Interaction	The value of all conversions from interactions divided by the total number of interactions. Field Name: `all_conversions_from_interactions_value_per_interaction` Type: metric
Conversions from Interactions Rate	Conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. Field Name: `conversions_from_interactions_rate` Type: metric
Conversions Value per Interaction	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. Field Name: `conversions_from_interactions_value_per_interaction` Type: metric
Cost per All Conversions	The cost of ad interactions divided by all conversions. Field Name: `cost_per_all_conversions` Type: metric
Cost per Conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. Field Name: `cost_per_conversion` Type: metric
Cross-device Conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Field Name: `cross_device_conversions` Type: metric
Cross-device Conversions Value	The sum of the value of cross-device conversions. Field Name: `cross_device_conversions_value` Type: metric
Value per All Conversions	The value of all conversions divided by the number of all conversions. Field Name: `value_per_all_conversions` Type: metric
Value per Conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. Field Name: `value_per_conversion` Type: metric

Local Actions


All Conversions from Call Button	The number of times people clicked the ‘Call’ button to call a store during or after clicking an ad. Field Name: `all_conversions_from_click_to_call` Type: metric
All Conversions from Directions	The number of times people clicked a ‘Get directions’ button to navigate to a store after clicking an ad. Field Name: `all_conversions_from_directions` Type: metric
All Conversions from Menu View	The number of times people clicked a link to view a store’s menu after clicking an ad. This metric applies to feed items only. Field Name: `all_conversions_from_menu` Type: metric
All Conversions from Store Orders	The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. Field Name: `all_conversions_from_order` Type: metric
All Conversions from Other Store Actions	The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. Field Name: `all_conversions_from_other_engagement` Type: metric
All Conversions from Store Visits	Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. Field Name: `all_conversions_from_store_visit` Type: metric
All Conversions from Store Website	The number of times that people were taken to a store’s URL after clicking an ad. This metric applies to feed items only. Field Name: `all_conversions_from_store_website` Type: metric

Account Budget


Account Budget Amount Served	The total amount served for the account budget. Field Name: `account_budget.amount_served_micros` Type: metric
Account Budget Adjusted Spending Limit	The adjusted spending limit for the account budget. Field Name: `account_budget.adjusted_spending_limit_micros` Type: metric
Account Budget Spending Limit	The approved spending limit for the account budget. Field Name: `account_budget.approved_spending_limit_micros` Type: metric
Account Budget Proposed Spending Limit	The proposed spending limit for the account budget. Field Name: `account_budget.proposed_spending_limit_micros` Type: metric
Account Budget Total Adjustments	The total adjustments for the account budget. Field Name: `account_budget.total_adjustments_micros` Type: metric

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