Google Ads Metrics & Dimensions

This reference covers all available dimensions and metrics for Google Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

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Dimensions

Dimensions are the attributes you can use to segment and group your Google Ads data.

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Most Used

Account ID	Unique ID of the Ad Account Field Name: customer.id Type: dimension
Account Name	The name of the Google Ads account as it is displayed in Ads Manager. Field Name: customer.descriptive_name Type: dimension
Campaign ID	The unique identifier for your campaign. Field Name: campaign.id Type: dimension
Campaign Name	The current name of the campaign. Field Name: campaign.name Type: dimension
Ad Group ID	Important Note: If you choose this dimension, you won’t get data for your Performance Max campaigns. Field Name: ad_group.id Type: dimension
Ad Group Name	Important Note: If you choose this dimension, you won’t get data for your Performance Max campaigns. Field Name: ad_group.name Type: dimension
Ad ID	Important Note: If you choose this dimension, you won’t get data for your Performance Max campaigns. Field Name: ad_group_ad.ad.id Type: dimension
Ad Name	Important Note: If you choose this dimension, you won’t get data for your Performance Max campaigns. Field Name: ad_group_ad.ad.name Type: dimension

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Conversions

Conversion Action Category	Field Name: segments.conversion_action_category Type: dimension
Conversion Action Name	Field Name: segments.conversion_action_name Type: dimension
Conversion Adjustment	This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. Field Name: segments.conversion_adjustment Type: dimension
Conversions Attribution Event Type	Conversion attribution event type. Can be: IMPRESSION, INTERACTION Field Name: segments.conversion_attribution_event_type Type: dimension
Conversions Lag Bucket	The number of days between the impression and the conversion. Field Name: segments.conversion_lag_bucket Type: dimension
Conversions or Adjustment Lag Bucket	The number of days between the impression and the conversion or between the impression and adjustments to the conversion. Field Name: segments.conversion_or_adjustment_lag_bucket Type: dimension
Conversions Value Rule Primary Dimension	Primary dimension of applied conversion value rules. Shows the total recorded value of conversions and adjustments based on value rules. (compatible with conversion value metrics) Field Name: segments.conversion_value_rule_primary_dimension Type: dimension

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Performance Max

Asset Group Id	Instead of Ad Groups, P. Max campaigns have Asset Groups. Field Name: asset_group.id Type: dimension
Asset Group Name	Inside Asset Groups, there’s Assets (search for ‘Asset’ to find related dimensions). Field Name: asset_group.name Type: dimension
Asset Group Ad Strength	Below you’ll find the ‘Campaign’s Asset ID Field Name: asset_group.ad_strength Type: dimension
Asset Group Status	Create a separate query with Asset’s dimensions and link the tables. Note: You can’t fetch the ‘Campaign Asset ID’ together with Asset Group dimensions. To get the full picture: you have to create two tables and link them: Asset & Asset Group Dimensions and Campaign Level with ‘Campaign Asset ID’ including metrics. Field Name: asset_group.primary_status Type: dimension

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Asset & Campaign Link

Campaign	This is the ID of the Asset in the P. Max campaign. Use this field to link Campaign Asset’s Metrics with P. Max Asset dimensions. Search for ‘Performance Max’ and in another query, select Asset’s dimensions separately. We’ll soon make all of this easier for you :) Field Name: segments.asset_interaction_target.asset Type: dimension
Campaign Asset Interaction on this Asset	Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Field Name: segments.asset_interaction_target.interaction_on_this_asset Type: dimension

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Campaign Status

Status	Can be: ENABLED, PAUSED, REMOVED Field Name: campaign.status Type: dimension
Serving Status	Can be: ENDED, NONE, PENDING, SERVING, SUSPENDED. Field Name: campaign.serving_status Type: dimension
Start Date	Field Name: campaign.start_date Type: dimension
End Date	Field Name: campaign.end_date Type: dimension
Optimization Score	Field Name: campaign.optimization_score Type: dimension
Ad Serving Optimization Status	Can be: CONVERSION_OPTIMIZE, OPTIMIZE, ROTATE, ROTATE_INDEFINITELY. Field Name: campaign.ad_serving_optimization_status Type: dimension

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Campaign Configuration

Bidding Strategy Type	Can be: COMMISSION, ENHANCED_CPC, INVALID, MANUAL_CPA, MANUAL_CPC, MANUAL_CPM, MANUAL_CPV, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, PAGE_ONE_PROMOTED, PERCENT_CPC, TARGET_CPA, TARGET_CPM, TARGET_IMPRESSION_SHARE, TARGET_OUTRANK_SHARE, TARGET_ROAS, TARGET_SPEND. Field Name: campaign.bidding_strategy_type Type: dimension
Advertising Channel Type	Can be: DISCOVERY, DISPLAY, HOTEL, LOCAL, LOCAL_SERVICES, MULTI_CHANNEL, PERFORMANCE_MAX, SEARCH, SHOPPING, SMART, TRAVEL, UNKNOWN, UNSPECIFIED, VIDEO. Field Name: campaign.advertising_channel_type Type: dimension
Advertising Channel Sub Type	Can be: APP_CAMPAIGN_FOR_ENGAGEMENT, APP_CAMPAIGN_FOR_PRE_REGISTRATION, DISPLAY_EXPRESS, DISPLAY_GMAIL_AD, DISPLAY_MOBILE_APP, DISPLAY_SMART_CAMPAIGN, LOCAL_CAMPAIGN, SEARCH_EXPRESS, SEARCH_MOBILE_APP, SHOPPING_COMPARISON_LISTING_ADS, SHOPPING_SMART_ADS, SMART_CAMPAIGN, TRAVEL_ACTIVITIES, UNKNOWN, UNSPECIFIED, VIDEO_ACTION, VIDEO_NON_SKIPPABLE, VIDEO_OUTSTREAM, VIDEO_REACH_TARGET_FREQUENCY, VIDEO_SEQUENCE. Field Name: campaign.advertising_channel_sub_type Type: dimension
Labels	Comma concatenated labels. Field Name: campaign.labels Type: dimension

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Ad Group

Ad Group Status	Field Name: ad_group.status Type: dimension
Ad Group Type	Field Name: ad_group.type Type: dimension
Ad Group Ad Rotation Mode	Field Name: ad_group.ad_rotation_mode Type: dimension
Ad Group Target CPM	Field Name: ad_group.target_cpm_micros Type: dimension
Ad Group Target ROAS	Field Name: ad_group.target_roas Type: dimension
Ad Group Target CPA	Field Name: ad_group.target_cpa_micros Type: dimension
Ad Group Final URL Suffix	Field Name: ad_group.final_url_suffix Type: dimension

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Ad

Status	Field Name: ad_group_ad.status Type: dimension
Approval Status	Field Name: ad_group_ad.policy_summary.approval_status Type: dimension
Review Status	Field Name: ad_group_ad.policy_summary.review_status Type: dimension
Strength	Field Name: ad_group_ad.ad_strength Type: dimension
Type	Field Name: ad_group_ad.ad.type Type: dimension
Headlines	Field Name: ad_group_ad.ad.headlines Type: dimension
Descriptions	Field Name: ad_group_ad.ad.descriptions Type: dimension
Paths	Field Name: ad_group_ad.ad.paths Type: dimension
Image URL	Field Name: ad_group_ad.ad.image_ad.image_url Type: dimension
Final URLs	Field Name: ad_group_ad.ad.final_urls Type: dimension

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Video Ads

Video Title	When selected, only video ads campaigns will be imported. Field Name: video.title Type: dimension
Channel ID	Use this field to create a Video Channel URL: youtube.com/channel/<Channel ID> Field Name: video.channel_id Type: dimension
Video Duration	Duration in seconds. Field Name: video.duration_millis Type: dimension

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Keyword

Keyword ID	Unique identifier for this keyword. Field Name: keyword.id Type: dimension
Keyword Text	The text of the keyword (at most 80 characters and 10 words) Field Name: keyword.text Type: dimension
Keyword Match Type	Can be: BROAD, EXACT, PHRASE. Field Name: keyword.match_type Type: dimension
Keyword Status	Can be: ENABLED, PAUSED, REMOVED. Field Name: keyword.status Type: dimension
Keyword Is Negativized	Important Note: Always choose ‘No time Grouping’ in the Timeframe to get negativized keywords. Field Name: keyword.is_negativized Type: dimension

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Search Terms

Search Term	Search term metric totals might not match campaign or account level totals. Use these reports to get a sense of search terms performance. Field Name: search_term_view.search_term Type: dimension
Search Term Status	Field Name: search_term_view.status Type: dimension
Search Term Match Type	Field Name: segments.search_term_match_type Type: dimension

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Asset Group Listing Groups

Listing Group Filter ID	Unique identifier of the listing group filter node. Field Name: asset_group_listing_group_filter.id Type: dimension
Listing Group Filter Type	Can be: SUBDIVSION, UNIT_INCLUDED, UNIT_EXCLUDED Field Name: asset_group_listing_group_filter.type Type: dimension
Listing Group Filter Listing Source	Can be: SHOPPING, UNKNOWN, UNSPECIFIED, WEBPAGE Field Name: asset_group_listing_group_filter.listing_source Type: dimension
Listing Group Filter Case Value	The case value for this listing group filter node. It can be product’s: bidding category, brand, channel, condition, custom attribute, item id or type. Field Name: asset_group_listing_group_filter.custom_case_value Type: dimension
Listing Group Filter Parent ID	The ID of the parent listing group. Field Name: asset_group_listing_group_filter.parent_listing_group_filter Type: dimension

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Top Asset Combination

Top Combination Number	Google provides 6 top combinations for each asset type and asset group. This number indicates the order in this list. Field Name: asset_group_top_combination_view.index Type: dimension
Top Combination Type	The type of the asset’s combination: VIDEO, TEXT and IMAGE. Field Name: asset_group_top_combination_view.combination_type Type: dimension
Top Combination Asset ID	The Asset ID of the asset group asset within the combination group. Field Name: asset_group_top_combination_view.asset_id Type: dimension
Top Combination Asset Type	The served asset type. Field Name: asset_group_top_combination_view.served_asset_field_type Type: dimension

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Campaign Shopping Settings

Advertising Partner IDs	The ads account IDs of advertising partners cooperating within the campaign. Field Name: campaign.shopping_setting.advertising_partner_ids Type: dimension
Campaign Priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. Field Name: campaign.shopping_setting.campaign_priority Type: dimension
Disable Product Feed	Disable the optional product feed. This field is currently supported only for Demand Gen campaigns. Field Name: campaign.shopping_setting.disable_product_feed Type: dimension
Enable Local Products	Whether to include local products. Field Name: campaign.shopping_setting.enable_local Type: dimension
Feed Label	Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: ‘XX’. Otherwise can be any string used for feed label in Google Merchant Center. Field Name: campaign.shopping_setting.feed_label Type: dimension
Merchant Center ID	ID of the Merchant Center account. Field Name: campaign.shopping_setting.merchant_id Type: dimension
Use vehicle inventory	Whether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns. Field Name: campaign.shopping_setting.use_vehicle_inventory Type: dimension

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Performance Max (no metrics)

Asset ID	Field Name: asset_group_asset.id Type: dimension
Asset Name	Field Name: asset_group_asset.asset Type: dimension
Asset Status	Field Name: asset_group_asset.status Type: dimension
Asset Peformance Label	Field Name: asset_group_asset.performance_label Type: dimension
Asset Field Type	Field Name: asset_group_asset.field_type Type: dimension
Asset Source	Field Name: asset_group_asset.source Type: dimension
Asset Image Url	Field Name: asset.image_asset.full_size.url Type: dimension
Asset Type	Field Name: asset.type Type: dimension

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Campaign Budget

Budget ID	Field Name: campaign_budget.id Type: dimension
Budget Name	Field Name: campaign_budget.name Type: dimension
Daily Budget	Field Name: campaign_budget.amount_micros Type: dimension
Lifetime Budget	Field Name: campaign_budget.total_amount_micros Type: dimension
Status	Field Name: campaign_budget.status Type: dimension
Type	Field Name: campaign_budget.type Type: dimension
Delivery Method	Field Name: campaign_budget.delivery_method Type: dimension
Is Explicitly Shared	Field Name: campaign_budget.explicitly_shared Type: dimension
Budget Period	Field Name: campaign_budget.period Type: dimension

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Targets

Manual CPA	Field Name: campaign.manual_cpa Type: dimension
Manual CPM	Field Name: campaign.manual_cpm Type: dimension
Manual CPV	Field Name: campaign.manual_cpv Type: dimension
Target CPA	Field Name: campaign.target_cpa.target_cpa_micros Type: dimension
Target CPA Ceiling	Field Name: campaign.target_cpa.cpc_bid_ceiling_micros Type: dimension
Target CPA Floor	Field Name: campaign.target_cpa.cpc_bid_floor_micros Type: dimension
Target ROAS	Field Name: campaign.target_roas.target_roas Type: dimension
Target Spend	Field Name: campaign.target_spend.target_spend_micros Type: dimension

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Product

Product Aggregator Id	Field Name: segments.product_aggregator_id Type: dimension
Product Brand	Field Name: segments.product_brand Type: dimension
Product Category Level 1	Field Name: segments.product_category_level1 Type: dimension
Product Category Level 2	Field Name: segments.product_category_level2 Type: dimension
Product Category Level 3	Field Name: segments.product_category_level3 Type: dimension
Product Category Level 4	Field Name: segments.product_category_level4 Type: dimension
Product Category Level 5	Field Name: segments.product_category_level5 Type: dimension
Product Channel	Field Name: segments.product_channel Type: dimension
Product Channel Exclusivity	Field Name: segments.product_channel_exclusivity Type: dimension
Product Condition	Field Name: segments.product_condition Type: dimension
Product Country	Field Name: segments.product_country Type: dimension
Product Custom Attribute 0	Field Name: segments.product_custom_attribute0 Type: dimension
Product Custom Attribute 1	Field Name: segments.product_custom_attribute1 Type: dimension
Product Custom Attribute 2	Field Name: segments.product_custom_attribute2 Type: dimension
Product Custom Attribute 3	Field Name: segments.product_custom_attribute3 Type: dimension
Product Custom Attribute 4	Field Name: segments.product_custom_attribute4 Type: dimension
Product Item Id	Field Name: segments.product_item_id Type: dimension
Product Merchant Id	Field Name: segments.product_merchant_id Type: dimension
Product Store Id	Field Name: segments.product_store_id Type: dimension
Product Title	Field Name: segments.product_title Type: dimension
Product Type L1	Field Name: segments.product_type_l1 Type: dimension
Product Type L2	Field Name: segments.product_type_l2 Type: dimension
Product Type L3	Field Name: segments.product_type_l3 Type: dimension
Product Type L4	Field Name: segments.product_type_l4 Type: dimension
Product Type L5	Field Name: segments.product_type_l5 Type: dimension

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Placement

Network	Field Name: segments.ad_network_type Type: dimension

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Demographics

Gender	Field Name: gender.type Type: dimension
Age Range	Field Name: age_range.type Type: dimension
Country Code	Field Name: country.code Type: dimension
Country Name	Field Name: country.name Type: dimension
Click Type	Field Name: segments.click_type Type: dimension
Device	Field Name: segments.device Type: dimension

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Account

Currency Code	Field Name: customer.currency_code Type: dimension
Timezone	Field Name: customer.time_zone Type: dimension
Has Auto Tagging Enabled	Field Name: customer.auto_tagging_enabled Type: dimension
Is Manager Account	Field Name: customer.manager Type: dimension
Status	Field Name: customer.status Type: dimension
Is Test Account	Field Name: customer.test_account Type: dimension
Optimization Score	Field Name: customer.optimization_score Type: dimension
Optimization Score Weight	Field Name: customer.optimization_score_weight Type: dimension
Has Partners Badge	Field Name: customer.has_partners_badge Type: dimension
Global Site Tag	Field Name: customer.remarketing_setting.google_global_site_tag Type: dimension
Conversion Tracking Status	Field Name: customer.conversion_tracking_setting.conversion_tracking_status Type: dimension
Final URL Suffix	Field Name: customer.final_url_suffix Type: dimension

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Campaign Negativized Keywords

Negative Keyword Text	Keywords negativized at the campaign level Field Name: campaign.negative_keyword.text Type: dimension
Negative Keyword Match Type	Match Type of the negativized keyword. Field Name: campaign.negative_keyword.match_type Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Google Ads campaigns.

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Most Used

Cost	Google Ads’s investment over the selected time frame. Field Name: cost_micros Type: metric
Impressions	Total number of times ads have been served. Field Name: impressions Type: metric
Clicks	Total number of ad clicks. Field Name: clicks Type: metric
Conversions	Indicates the number of conversions configured as primary attributed to your ad interactions. Field Name: conversions Type: metric
All Conversions	Aggregates all conversions, including primary and secondary conversions. Field Name: all_conversions Type: metric
Conversions Value	Specifies the total assigned value of conversions. Field Name: conversions_value Type: metric
All Conversions Value	Specifies the total assigned value of all conversions. Field Name: all_conversions_value Type: metric

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Reach & Frequency

Unique Users	The number of unique users who saw your ad. Available only at the campaign level on the following campaign types - Display, Video, Discovery and App. Daily and Monthly time groupings available only. Field Name: unique_users Type: metric
Average Impression Frequency Per User	The average number of times a unique user saw your ad. Available only at the campaign level on the following campaign types - Display, Video, Discovery and App. Daily and Monthly time groupings available only. Field Name: average_impression_frequency_per_user Type: metric

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Videos

Video Views	Quantifies the total number of video ad views. Field Name: video_views Type: metric
Video 25% View	Denotes the percentage of video plays that reach 25% of their length. Field Name: video_quartile_p25_rate Type: metric
Video 50% View	Denotes the percentage of video plays that reach 50% of their length. Field Name: video_quartile_p50_rate Type: metric
Video 75% View	Denotes the percentage of video plays that reach 75% of their length. Field Name: video_quartile_p75_rate Type: metric
Video 100% View	Denotes the percentage of video plays that reach 100% of their length. Field Name: video_quartile_p100_rate Type: metric

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Search

Top Impression %	Displays the percentage of ads served above organic search results. Field Name: top_impression_percentage Type: metric
Absolute Top Impression %	Shows the percentage of ads served in the first position above organic search results. Field Name: absolute_top_impression_percentage Type: metric
Search Click Share	Represents the number of clicks you’ve received on the Search Network divided by the estimated number of clicks you were eligible to receive. Field Name: search_click_share Type: metric
Exact Match I.S.	Denotes the impressions received divided by the estimated number of impressions eligible to receivefor search terms that matchedyour keywords exactly or were close variants. Field Name: search_exact_match_impression_share Type: metric
Impression Share	Indicates the impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible toreceive. Field Name: search_impression_share Type: metric
Top Impression Share	Specifies the impressions you’ve received in the top location(above organic search results) divided by the estimated number ofimpressions you were eligible to receive in the top location. Field Name: search_top_impression_share Type: metric
Absolute Top I.S.	Refers to the percentage of the customer’s Shopping or Search ad impressions that are shown in the most prominent Shopping position. Field Name: search_absolute_top_impression_share Type: metric
Budget Lost I.S.	Denotes the estimated percentage of times that your ad was eligible to show on the Search Network but didn ‘t due to a low budget. Field Name: search_budget_lost_impression_share Type: metric
Budget Lost Top I.S.	Specifies the number estimating how often your ad didn’t show anywhere above the organic search results due to a low budget. Field Name: search_budget_lost_top_impression_share Type: metric
Budget Lost Absolute Top I.S.	Indicates the number estimating how often your ad wasn’t the very first ad above the organic search results due to a low budget. Field Name: search_budget_lost_absolute_top_impression_share Type: metric
Rank Lost I.S.	Reflects the estimated percentage of impressions on the Search Network that your ads didn ‘t receive due to poor Ad Rank. Field Name: search_rank_lost_impression_share Type: metric
Rank Lost Top I.S.	Shows the number estimating how often your ad didn’t show anywhere above the organic search results due to poor Ad Rank. Field Name: search_rank_lost_top_impression_share Type: metric
Rank Lost Absolute Top I.S.	Denotes the number estimating how often your ad wasn’t the very first ad above the organic search results due to poor Ad Rank. Field Name: search_rank_lost_absolute_top_impression_share Type: metric
Content Impression Share	Specifies the percentage of total achievable impressions on Google Display Network. Field Name: content_impression_share Type: metric
Content Budget Lost I.S.	Reflects the proportion of potential impressions on Google Display Network lost due to budget constraints. Field Name: content_budget_lost_impression_share Type: metric
Content Rank Lost I.S.	Indicates the proportion of potential impressions on Google Display Network lost due to low ad rank. Field Name: content_rank_lost_impression_share Type: metric

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Ratios

CTR	Displays the ratio of ad clicks to ad impressions. Field Name: ctr Type: metric
CPC	Shows the average cost incurred per ad click. Field Name: average_cpc Type: metric
CPM	Specifies the average cost per thousand ad impressions. Field Name: average_cpm Type: metric
CPV	Average cost-per-view (avg. CPV) is the average amount you paid each time someone viewed your video ad. A view is counted when someone watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first. Field Name: average_cpv Type: metric
View Through Conversions	Captures the number of conversions following a user’s ad impression but no click. Field Name: view_through_conversions Type: metric
Bounce Rate	Calculates the percentage of single-page sessions with no subsequent user interaction. Field Name: bounce_rate Type: metric
All Conversions Value/Cost	Field Name: all_conversions_value_per_cost Type: metric
All Conversions Rate	All conversions from interactions divided by the number of ad interactions. Field Name: all_conversions_from_interactions_rate Type: metric
All Conversions Value/Interaction	Field Name: all_conversions_from_interactions_value_per_interaction Type: metric
Conversion Rate from Interactions	Conversions from interactions divided by the number of ad interactions. Field Name: conversions_from_interactions_rate Type: metric
Conversions Value/Interaction	Field Name: conversions_from_interactions_value_per_interaction Type: metric

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Product

Average Order Value	Field Name: average_order_value_micros Type: metric
Cost of Goods Sold	Field Name: cost_of_goods_sold_micros Type: metric
Gross Profit Margin	Field Name: gross_profit_margin Type: metric
Gross Profit	Field Name: gross_profit_micros Type: metric
Revenue	Field Name: revenue_micros Type: metric
Cross Sell Cost of Goods Sold	Field Name: cross_sell_cost_of_goods_sold_micros Type: metric
Cross Sell Gross Profit	Field Name: cross_sell_gross_profit_micros Type: metric
Cross Sell Revenue	Field Name: cross_sell_revenue_micros Type: metric
Cross Sell Units Sold	Field Name: cross_sell_units_sold Type: metric
Lead Cost of Goods Sold	Field Name: lead_cost_of_goods_sold_micros Type: metric
Lead Gross Profit	Field Name: lead_gross_profit_micros Type: metric
Lead Revenue	Field Name: lead_revenue_micros Type: metric
Lead Units Sold	Field Name: lead_units_sold Type: metric
Units Sold	Field Name: units_sold Type: metric
Orders	Field Name: orders Type: metric

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Keyword

Historical Quality Score	The historical quality score. Field Name: historical_quality_score Type: metric
Historical Creative Q.S.	The creative historical quality score. Field Name: historical_creative_quality_score Type: metric
Historical Predicted CTR	The historical search predicted click through rate (CTR). Field Name: historical_search_predicted_ctr Type: metric
Historical Landing Page Q.S.	The quality of historical landing page experience. Field Name: historical_landing_page_quality_score Type: metric

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Engagement

Engagement	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Field Name: engagements Type: metric
Engagement Rate	How often people engage with your ad after it’s shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Field Name: engagement_rate Type: metric

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Conversions

All Conversions by Conversions Date	The total number of conversions. When this column is selected with date, the values in date column means the conversion date. Field Name: all_conversions_by_conversion_date Type: metric
All Conversions Value by Conversion Date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Field Name: all_conversions_value_by_conversion_date Type: metric
Conversions by Conversion Date	The number of conversions. When this column is selected with date, the values in date column means the conversion date. Field Name: conversions_by_conversion_date Type: metric
Conversions Value by Conversion Date	The value of conversions. When this column is selected with date, the values in date column means the conversion date. Field Name: conversions_value_by_conversion_date Type: metric
New Customer Lifetime Value	All of new customers’ lifetime conversion value. This will include the additional conversion value from new customers for both biddable and non-biddable conversions. Field Name: all_new_customer_lifetime_value Type: metric

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Local Actions

All Conversions from Call Button	The number of times people clicked the ‘Call’ button to call a store during or after clicking an ad. Field Name: all_conversions_from_click_to_call Type: metric
All Conversions from Directions	The number of times people clicked a ‘Get directions’ button to navigate to a store after clicking an ad. Field Name: all_conversions_from_directions Type: metric
All Conversions from Menu View	The number of times people clicked a link to view a store’s menu after clicking an ad. This metric applies to feed items only. Field Name: all_conversions_from_menu Type: metric
All Conversions from Store Orders	The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. Field Name: all_conversions_from_order Type: metric
All Conversions from Other Store Actions	The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. Field Name: all_conversions_from_other_engagement Type: metric
All Conversions from Store Visits	Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. Field Name: all_conversions_from_store_visit Type: metric
All Conversions from Store Website	The number of times that people were taken to a store’s URL after clicking an ad. This metric applies to feed items only. Field Name: all_conversions_from_store_website Type: metric
All Conversions from Location Call	Field Name: all_conversions_from_location_asset_click_to_call Type: metric
All Conversions from Location Directions	Field Name: all_conversions_from_location_asset_directions Type: metric
All Conversions from Location Menu	Field Name: all_conversions_from_location_asset_menu Type: metric
All Conversions from Location Order	Field Name: all_conversions_from_location_asset_order Type: metric
All Conversions from Location Other	Field Name: all_conversions_from_location_asset_other_engagement Type: metric
All Conversions from Store Visits	Field Name: all_conversions_from_location_asset_store_visits Type: metric
All Conversions from Location Website	Field Name: all_conversions_from_location_asset_website Type: metric