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Last updated: April 26, 2026
42 dimensions
23 metrics
This reference covers all available dimensions and metrics for Apple Search Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets

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Dimensions

Dimensions are the attributes you can use to segment and group your Apple Search Ads data.

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Account

Account Name
Name of the Apple Search Ads account

Field Name: accountName
Type: dimension
Account ID
Unique identifier for the Apple Search Ads account

Field Name: accountId
Type: dimension
Currency
Currency used by the account

Field Name: currency
Type: dimension

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Campaign

Campaign Name
Name of the campaign

Field Name: campaignName
Type: dimension
Campaign ID
Unique identifier for the campaign

Field Name: campaignId
Type: dimension
Campaign Status
Current status of the campaign (ENABLED, PAUSED)

Field Name: campaignStatus
Type: dimension
Campaign Serving Status
Serving status of the campaign

Field Name: campaignServingStatus
Type: dimension
Campaign Display Status
Display status of the campaign

Field Name: campaignDisplayStatus
Type: dimension
Countries or Regions
Countries or regions targeted by the campaign

Field Name: countriesOrRegions
Type: dimension
Ad Channel Type
Ad channel type (SEARCH, DISPLAY)

Field Name: adChannelType
Type: dimension
Supply Sources
Supply sources for the campaign (APPSTORE_SEARCH_RESULTS, APPSTORE_SEARCH_TAB)

Field Name: supplySources
Type: dimension
Campaign Daily Budget
Daily budget amount for the campaign

Field Name: campaignDailyBudget
Type: dimension
Campaign Total Budget
Total budget amount for the campaign

Field Name: campaignTotalBudget
Type: dimension
Bidding Strategy
Bidding strategy type for the campaign

Field Name: biddingStrategy
Type: dimension

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Ad Group

Ad Group Name
Name of the ad group

Field Name: adGroupName
Type: dimension
Ad Group ID
Unique identifier for the ad group

Field Name: adGroupId
Type: dimension
Ad Group Status
Current status of the ad group

Field Name: adGroupStatus
Type: dimension
Ad Group Serving Status
Serving status of the ad group

Field Name: adGroupServingStatus
Type: dimension
Automated Keywords Opt-In
Whether automated keywords are enabled for the ad group

Field Name: automatedKeywordsOptIn
Type: dimension
Ad ID
Unique identifier for the ad

Field Name: adId
Type: dimension
Ad Name
Name of the ad

Field Name: adName
Type: dimension
Creative Type
Type of creative used in the ad

Field Name: creativeType
Type: dimension
Ad Status
Current status of the ad

Field Name: adStatus
Type: dimension
Ad Display Status
Display status of the ad

Field Name: adDisplayStatus
Type: dimension
Ad Language
Language of the ad creative

Field Name: adLanguage
Type: dimension

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Keyword

Keyword
The keyword text

Field Name: keyword
Type: dimension
Keyword ID
Unique identifier for the keyword

Field Name: keywordId
Type: dimension
Keyword Status
Current status of the keyword

Field Name: keywordStatus
Type: dimension
Keyword Display Status
Display status of the keyword

Field Name: keywordDisplayStatus
Type: dimension

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Search Term

Search Term Text
The actual search term that triggered the ad

Field Name: searchTermText
Type: dimension
Search Term Source
Source of the search term (AUTO or TARGETED)

Field Name: searchTermSource
Type: dimension
Match Type
Match type of the keyword (EXACT, BROAD)

Field Name: matchType
Type: dimension

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App

App Name
Name of the app being advertised

Field Name: appName
Type: dimension
App ID
Unique App Store identifier (Adam ID)

Field Name: appId
Type: dimension
App Primary Category
Primary category of the app in the App Store

Field Name: appPrimaryCategory
Type: dimension

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Device

Device Class
Device type (IPHONE, IPAD)

Field Name: deviceClass
Type: dimension

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Geo

Country or Region
Country or region where the ad was served

Field Name: countryOrRegion
Type: dimension
Country Code
ISO country code

Field Name: countryCode
Type: dimension
Admin Area
Administrative area (state or province)

Field Name: adminArea
Type: dimension
Locality
City or locality

Field Name: locality
Type: dimension

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Demographics

Gender
Gender demographic of the audience

Field Name: gender
Type: dimension
Age Range
Age range demographic of the audience

Field Name: ageRange
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your Apple Search Ads campaigns.

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Performance

Impressions
Number of times the ad was displayed

Field Name: impressions
Type: metric
Taps
Number of times the ad was tapped

Field Name: taps
Type: metric
Installs
Number of installs attributed to taps on the ad

Field Name: tapInstalls
Type: metric
Total Installs
Total installs including both tap and view-through installs

Field Name: totalInstalls
Type: metric
View Installs
Number of installs attributed to viewing the ad

Field Name: viewInstalls
Type: metric

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Cost

Cost
Total spend in the local currency

Field Name: localSpend
Type: metric
Cost per Tap
Average cost per tap

Field Name: avgCPT
Type: metric
Cost per Mille
Average cost per 1,000 impressions

Field Name: avgCPM
Type: metric
Cost per Install
Average cost per tap-through install

Field Name: tapInstallCPI
Type: metric
Total Cost per Install
Average cost per install including view-through installs

Field Name: totalAvgCPI
Type: metric

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Rates

Tap-through Rate
Percentage of impressions that resulted in a tap

Field Name: ttr
Type: metric
Conversion Rate
Percentage of taps that resulted in an install

Field Name: conversionRate
Type: metric
Install Rate
Percentage of taps that resulted in a tap-through install

Field Name: tapInstallRate
Type: metric
Total Install Rate
Percentage of taps that resulted in any install (tap + view)

Field Name: totalInstallRate
Type: metric

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Downloads

New Downloads
Number of new downloads attributed to taps

Field Name: tapNewDownloads
Type: metric
Re-downloads
Number of re-downloads attributed to taps

Field Name: tapRedownloads
Type: metric
View New Downloads
Number of new downloads attributed to viewing the ad

Field Name: viewNewDownloads
Type: metric
View Re-downloads
Number of re-downloads attributed to viewing the ad

Field Name: viewRedownloads
Type: metric
Total New Downloads
Total new downloads from both taps and views

Field Name: totalNewDownloads
Type: metric
Total Re-downloads
Total re-downloads from both taps and views

Field Name: totalRedownloads
Type: metric

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Pre-orders

Pre-orders Tap
Number of pre-orders placed attributed to taps

Field Name: tapPreOrdersPlaced
Type: metric
Pre-orders View
Number of pre-orders placed attributed to views

Field Name: viewPreOrdersPlaced
Type: metric
Total Pre-orders
Total pre-orders placed from both taps and views

Field Name: totalPreOrdersPlaced
Type: metric

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