Last updated: July 17, 2026
42 dimensions
23 metrics
Supported destinations:
Google Sheets
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your Apple Search Ads data.Account
Account Name | Name of the Apple Search Ads account Field Name: accountNameType: dimension |
Account ID | Unique identifier for the Apple Search Ads account Field Name: accountIdType: dimension |
Currency | Currency used by the account Field Name: currencyType: dimension |
Campaign
Campaign Name | Name of the campaign Field Name: campaignNameType: dimension |
Campaign ID | Unique identifier for the campaign Field Name: campaignIdType: dimension |
Campaign Status | Current status of the campaign (ENABLED, PAUSED) Field Name: campaignStatusType: dimension |
Campaign Serving Status | Serving status of the campaign Field Name: campaignServingStatusType: dimension |
Campaign Display Status | Display status of the campaign Field Name: campaignDisplayStatusType: dimension |
Countries or Regions | Countries or regions targeted by the campaign Field Name: countriesOrRegionsType: dimension |
Ad Channel Type | Ad channel type (SEARCH, DISPLAY) Field Name: adChannelTypeType: dimension |
Supply Sources | Supply sources for the campaign (APPSTORE_SEARCH_RESULTS, APPSTORE_SEARCH_TAB) Field Name: supplySourcesType: dimension |
Campaign Daily Budget | Daily budget amount for the campaign Field Name: campaignDailyBudgetType: dimension |
Campaign Total Budget | Total budget amount for the campaign Field Name: campaignTotalBudgetType: dimension |
Bidding Strategy | Bidding strategy type for the campaign Field Name: biddingStrategyType: dimension |
Ad Group
Ad Group Name | Name of the ad group Field Name: adGroupNameType: dimension |
Ad Group ID | Unique identifier for the ad group Field Name: adGroupIdType: dimension |
Ad Group Status | Current status of the ad group Field Name: adGroupStatusType: dimension |
Ad Group Serving Status | Serving status of the ad group Field Name: adGroupServingStatusType: dimension |
Automated Keywords Opt-In | Whether automated keywords are enabled for the ad group Field Name: automatedKeywordsOptInType: dimension |
Ad
Ad ID | Unique identifier for the ad Field Name: adIdType: dimension |
Ad Name | Name of the ad Field Name: adNameType: dimension |
Creative Type | Type of creative used in the ad Field Name: creativeTypeType: dimension |
Ad Status | Current status of the ad Field Name: adStatusType: dimension |
Ad Display Status | Display status of the ad Field Name: adDisplayStatusType: dimension |
Ad Language | Language of the ad creative Field Name: adLanguageType: dimension |
Keyword
Keyword | The keyword text Field Name: keywordType: dimension |
Keyword ID | Unique identifier for the keyword Field Name: keywordIdType: dimension |
Keyword Status | Current status of the keyword Field Name: keywordStatusType: dimension |
Keyword Display Status | Display status of the keyword Field Name: keywordDisplayStatusType: dimension |
Search Term
Search Term Text | The actual search term that triggered the ad Field Name: searchTermTextType: dimension |
Search Term Source | Source of the search term (AUTO or TARGETED) Field Name: searchTermSourceType: dimension |
Match Type | Match type of the keyword (EXACT, BROAD, or AUTO for Search Match traffic with no keyword) Field Name: matchTypeType: dimension |
App
App Name | Name of the app being advertised Field Name: appNameType: dimension |
App ID | Unique App Store identifier (Adam ID) Field Name: appIdType: dimension |
App Primary Category | Primary category of the app in the App Store Field Name: appPrimaryCategoryType: dimension |
Device
Device Class | Device type (IPHONE, IPAD) Field Name: deviceClassType: dimension |
Geo
Country or Region | Country or region where the ad was served Field Name: countryOrRegionType: dimension |
Country Code | ISO country code Field Name: countryCodeType: dimension |
Admin Area | Administrative area (state or province) Field Name: adminAreaType: dimension |
Locality | City or locality Field Name: localityType: dimension |
Demographics
Gender | Gender demographic of the audience Field Name: genderType: dimension |
Age Range | Age range demographic of the audience Field Name: ageRangeType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your Apple Search Ads campaigns.Performance
Impressions | Number of times the ad was displayed Field Name: impressionsType: metric |
Taps | Number of times the ad was tapped Field Name: tapsType: metric |
Installs | Number of installs attributed to taps on the ad Field Name: tapInstallsType: metric |
Total Installs | Total installs including both tap and view-through installs Field Name: totalInstallsType: metric |
View Installs | Number of installs attributed to viewing the ad Field Name: viewInstallsType: metric |
Cost
Cost | Total spend in the local currency Field Name: localSpendType: metric |
Cost per Tap | Average cost per tap Field Name: avgCPTType: metric |
Cost per Mille | Average cost per 1,000 impressions Field Name: avgCPMType: metric |
Cost per Install | Average cost per tap-through install Field Name: tapInstallCPIType: metric |
Total Cost per Install | Average cost per install including view-through installs Field Name: totalAvgCPIType: metric |
Rates
Tap-through Rate | Percentage of impressions that resulted in a tap Field Name: ttrType: metric |
Conversion Rate | Percentage of taps that resulted in an install Field Name: conversionRateType: metric |
Install Rate | Percentage of taps that resulted in a tap-through install Field Name: tapInstallRateType: metric |
Total Install Rate | Percentage of taps that resulted in any install (tap + view) Field Name: totalInstallRateType: metric |
Downloads
New Downloads | Number of new downloads attributed to taps Field Name: tapNewDownloadsType: metric |
Re-downloads | Number of re-downloads attributed to taps Field Name: tapRedownloadsType: metric |
View New Downloads | Number of new downloads attributed to viewing the ad Field Name: viewNewDownloadsType: metric |
View Re-downloads | Number of re-downloads attributed to viewing the ad Field Name: viewRedownloadsType: metric |
Total New Downloads | Total new downloads from both taps and views Field Name: totalNewDownloadsType: metric |
Total Re-downloads | Total re-downloads from both taps and views Field Name: totalRedownloadsType: metric |
Pre-orders
Pre-orders Tap | Number of pre-orders placed attributed to taps Field Name: tapPreOrdersPlacedType: metric |
Pre-orders View | Number of pre-orders placed attributed to views Field Name: viewPreOrdersPlacedType: metric |
Total Pre-orders | Total pre-orders placed from both taps and views Field Name: totalPreOrdersPlacedType: metric |
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