TikTok Ads Metrics & Dimensions

Last updated: November 3, 2025

75 dimensions

711 metrics

This reference covers all available dimensions and metrics for TikTok Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Looker Studio

Dimensions

Dimensions are the attributes you can use to segment and group your TikTok Ads data.

Most Used


Advertiser ID	Advertiser Account Unique Identifier. Field Name: `advertiser_id` Type: dimension
Advertiser Name	Advertiser Account Unique Identifier. Field Name: `advertiser_name` Type: dimension
Currency	Advertiser’s Currency Code. Field Name: `currency` Type: dimension
Campaign ID	Campaign Unique Identifier Field Name: `campaign_id` Type: dimension
Campaign Name	Campaign Name Field Name: `campaign_name` Type: dimension
Ad group ID	Ad Group Unique Identifier Field Name: `adgroup_id` Type: dimension
Ad group Name	Ad Group Name Field Name: `adgroup_name` Type: dimension
Ad ID	Ad Unique Identifier Field Name: `ad_id` Type: dimension
Ad Name	Ad Name Field Name: `ad_name` Type: dimension

Campaign


Campaign Budget Mode	Field Name: `campaign_budget_mode` Type: dimension
Campaign Objective Type	Field Name: `campaign_objective_type` Type: dimension
Campaign Budget	Field Name: `campaign_budget` Type: dimension
Campaign Objective	Field Name: `campaign_objective` Type: dimension
Campaign Create Time	Field Name: `campaign_create_time` Type: dimension
Campaign Modify Time	Field Name: `campaign_modify_time` Type: dimension
Campaign Type	Field Name: `campaign_type` Type: dimension
Campaign Operation Status	Field Name: `campaign_operation_status` Type: dimension
Campaign is New Structure	Field Name: `campaign_is_new_structure` Type: dimension

Audience


Country Code	Group Metrics by Country Field Name: `country_code` Type: dimension
Gender	Group Metrics by Gender Field Name: `gender` Type: dimension
Age	Group Metrics by Age Field Name: `age` Type: dimension
Audience network	Group Metrics by Audience Network Field Name: `ac` Type: dimension

Ad Group


Ad Group Schedule Start Time	Field Name: `adgroup_schedule_start_time` Type: dimension
Ad Group Schedule End Time	Field Name: `adgroup_schedule_end_time` Type: dimension
Ad Group Scheduled Budget	Field Name: `adgroup_scheduled_budget` Type: dimension
Ad Group Secondary Status	Field Name: `adgroup_secondary_status` Type: dimension
Ad Group Placements	Field Name: `adgroup_placements` Type: dimension
Ad Group Bid Type	Field Name: `adgroup_bid_type` Type: dimension
Ad Group Schedule Type	Field Name: `adgroup_schedule_type` Type: dimension
Ad Group Create Time	Field Name: `adgroup_create_time` Type: dimension
Ad Group Is Smart Performance Campaign	Field Name: `adgroup_is_smart_performance_campaign` Type: dimension
Ad Group Budget	Field Name: `adgroup_budget` Type: dimension
Ad Group Operation Status	Field Name: `adgroup_operation_status` Type: dimension
Ad Group Optimization Event	Field Name: `adgroup_optimization_event` Type: dimension
Ad Group Bid Display Mode	Field Name: `adgroup_bid_display_mode` Type: dimension
Ad Group Optimization Goal	Field Name: `adgroup_optimization_goal` Type: dimension
Ad Group Billing Event	Field Name: `adgroup_billing_event` Type: dimension
Ad Group Budget Mode	Field Name: `adgroup_budget_mode` Type: dimension
Ad Group Promotion Type	Field Name: `adgroup_promotion_type` Type: dimension
Ad Group Modify Time	Field Name: `adgroup_modify_time` Type: dimension


Ad Call To Action	Field Name: `ad_call_to_action` Type: dimension
Ad Landing Page Url	Field Name: `ad_landing_page_url` Type: dimension
Ad Identity Type	Field Name: `ad_identity_type` Type: dimension
Ad App Name	Field Name: `ad_app_name` Type: dimension
Ad Modify Time	Field Name: `ad_modify_time` Type: dimension
Ad Promotional Music Disabled	Field Name: `ad_promotional_music_disabled` Type: dimension
Ad Viewability Vast Url	Field Name: `ad_viewability_vast_url` Type: dimension
Ad Format	Field Name: `ad_ad_format` Type: dimension
Ad Brand Safety Vast Url	Field Name: `ad_brand_safety_vast_url` Type: dimension
Ad Operation Status	Field Name: `ad_operation_status` Type: dimension
Ad Is Aco	Field Name: `ad_is_aco` Type: dimension
Ad Is New Structure	Field Name: `ad_is_new_structure` Type: dimension
Ad Display Name	Field Name: `ad_display_name` Type: dimension
Ad Create Time	Field Name: `ad_create_time` Type: dimension
Ad Click Tracking Url	Field Name: `ad_click_tracking_url` Type: dimension
Ad Playable Url	Field Name: `ad_playable_url` Type: dimension
Ad Secondary Status	Field Name: `ad_secondary_status` Type: dimension
Ad Impression Tracking Url	Field Name: `ad_impression_tracking_url` Type: dimension
Ad Deeplink Type	Field Name: `ad_deeplink_type` Type: dimension
Ad Avatar Icon Web Uri	Field Name: `ad_avatar_icon_web_uri` Type: dimension
Ad Fallback Type	Field Name: `ad_fallback_type` Type: dimension
Ad Profile Image Url	Field Name: `ad_profile_image_url` Type: dimension
Ad Deeplink	Field Name: `ad_deeplink` Type: dimension
Ad Optimization Event	Field Name: `ad_optimization_event` Type: dimension
Ad Vast Moat Enabled	Field Name: `ad_vast_moat_enabled` Type: dimension

Ad Creative


Creative Thumbnail URL	URL of the ad video thumbnail. Field Name: `creative_thumbnail_url` Type: dimension
Creative Preview URL	URL of the ad video preview. Field Name: `creative_preview_url` Type: dimension
Creative Format	Format of the ad video. Field Name: `creative_format` Type: dimension
Creative Thumbnail	Ad video thumbnail image. Field Name: `creative_thumbnail` Type: dimension
Creative File Name	File name of the creative asset. Field Name: `creative_file_name` Type: dimension
Creative Preview URL Expire Time	Expiration time for the creative preview URL. Field Name: `creative_preview_url_expire_time` Type: dimension
Creative Duration	Duration of the creative asset. Field Name: `creative_duration` Type: dimension

Ad Detail


Ad Type	You can use this dimension to distinguish between Search Ads and non-Search Ads. Field Name: `ad_type` Type: dimension
Search Term	Group Metrics by Search Term Field Name: `search_terms` Type: dimension

Placement


Placement	Field Name: `placement` Type: dimension

Metrics

Metrics are the numerical values you can measure and analyze from your TikTok Ads campaigns.

Most Used


Cost	The estimated total amount of money you’ve spent on your campaign, ad group or ad during its schedule. Field Name: `spend` Type: metric
Impressions	The number of times your ads were on screen. Field Name: `impressions` Type: metric
Clicks	The number of clicks on your ads that led to advertiser-specified destinations. Field Name: `clicks` Type: metric
Reach	The number of unique users who saw your ads at least once. This metric is estimated. Field Name: `reach` Type: metric

Results


Result	The number of times your ad achieved an outcome, based on the optimization goal you selected. Field Name: `result` Type: metric
Conversion	The number of times your ad achieved an outcome, based on the secondary goal you selected. Field Name: `conversion` Type: metric
Cost per conversion	Field Name: `cost_per_conversion` Type: metric
Conversion rate (CVR, clicks)	Field Name: `conversion_rate` Type: metric
Conversion rate (CVR)	Field Name: `conversion_rate_v2` Type: metric
Real-time conversions	Field Name: `real_time_conversion` Type: metric
Real-time cost per conversion	Field Name: `real_time_cost_per_conversion` Type: metric
Real-time conversion rate (CVR, clicks)	Field Name: `real_time_conversion_rate` Type: metric
Real-time conversion rate (CVR)	Field Name: `real_time_conversion_rate_v2` Type: metric
Cost per result	Field Name: `cost_per_result` Type: metric
Result rate	Field Name: `result_rate` Type: metric
Real-time results	Field Name: `real_time_result` Type: metric
Real-time cost per result	Field Name: `real_time_cost_per_result` Type: metric
Real-time result rate	Field Name: `real_time_result_rate` Type: metric
Secondary goal result	Field Name: `secondary_goal_result` Type: metric
Cost per secondary goal result	Field Name: `cost_per_secondary_goal_result` Type: metric
Secondary goal result rate	Field Name: `secondary_goal_result_rate` Type: metric
Landing Page View	The number of landing page view events from your ads. Field Name: `total_landing_page_view` Type: metric

Performance


CPC	The average amount of money you’ve spent on a click (destination). Field Name: `cpc` Type: metric
CPM	The average amount of money you’ve spent per 1,000 impressions. Field Name: `cpm` Type: metric
CTR	The percentage of times people saw your ad and performed a click (destination). Field Name: `ctr` Type: metric

Reach


Gross Impressions (Includes Invalid Impressions)	Field Name: `gross_impressions` Type: metric
Cost per 1,000 people reached	Field Name: `cost_per_1000_reached` Type: metric
Frequency	Field Name: `frequency` Type: metric

Video


Video Views	The number of times your video starts to play. Replays will not be counted. Field Name: `video_play_actions` Type: metric
Video Views at 25%	The number of times your video was played at 25% of its length. Replays will not be counted. Field Name: `video_views_p25` Type: metric
Video Views at 50%	The number of times your video was played at 50% of its length. Replays will not be counted. Field Name: `video_views_p50` Type: metric
Video Views at 75%	The number of times your video was played at 75% of its length. Replays will not be counted. Field Name: `video_views_p75` Type: metric
Video Views at 100%	The number of times your video was played at 100% of its length. Replays will not be counted. Field Name: `video_views_p100` Type: metric
2-Second Video Views	The number of times your video played for at least 2 seconds. Replays will not be counted. Field Name: `video_watched_2s` Type: metric
6-Second Video Views	The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. Field Name: `video_watched_6s` Type: metric
Avg. Watch Time Per View	The average time your video was played per single video view, including any time spent replaying the video. Field Name: `average_video_play` Type: metric
Avg. Watch Time Per Person	The average time your video was played per person, including any time spent replaying the video. This metric is estimated. Field Name: `average_video_play_per_user` Type: metric
6-second focused views	Number of times your video was played for at least 6 seconds, played in full if it is less than 6 seconds, or received at least 1 engagement within the first 6 seconds. Field Name: `engaged_view` Type: metric
6-second focused views (paid views)	Number of times your video was played for at least 6 seconds, or played in full if it is less than 6 seconds. For each video impression, plays are counted separately and replays are excluded. Field Name: `paid_engaged_view` Type: metric
6-second focused views (paid interactions)	The number of times your video received at least one positive interaction (likes, shares, follows, or clicks) without being viewed for 6 seconds. This metric is only available for advertisers using focused view products. Field Name: `paid_engagement_engaged_view` Type: metric
15-second focused views	Number of times your video was played for at least 15 seconds, played in full if it is less than 15 seconds, or received at least 1 engagement within the first 15 seconds. Field Name: `engaged_view_15s` Type: metric
15-second focused views (paid views)	The number of times your video was viewed for at least 15 seconds, or viewed in full if it is less than 15 seconds long. For each video impression, plays are counted separately and replays are excluded. Field Name: `paid_engaged_view_15s` Type: metric
15-second focused views (paid interactions)	The number of times your video received at least one positive interaction (likes, shares, follows, or clicks) without being viewed for 15 seconds. This metric is only available for advertisers using focused view products. Field Name: `paid_engagement_engaged_view_15s` Type: metric

Engagement


Clicks (All)	Number of clicks from your ads. This includes clicks that lead to destination as well as those for social and interaction purposes. Field Name: `engagements` Type: metric
CTR (all)	Percentage of impressions that resulted in a click out of all impressions. Field Name: `engagement_rate` Type: metric
Likes	Number of times your ad was liked during the ad impression. Field Name: `likes` Type: metric
Comments	Number of comments sent on your ad during the ad impression. Field Name: `comments` Type: metric
Shares	Number of shares of your ad during the ad impression. Field Name: `shares` Type: metric
Followers	Number of follows to the associated profile during the ad impression. Field Name: `follows` Type: metric
Paid profile visits	Number of visits to the associated profile during the ad impression. Field Name: `profile_visits` Type: metric
Paid profile visit rate	Number of visits to the associated profile during the ad impression. Field Name: `profile_visits_rate` Type: metric
Sound clicks	Number of clicks on the sound associated with your ad during the ad impression. Field Name: `clicks_on_music_disc` Type: metric
Duet button clicks	Number of clicks on the “Duet” button. Field Name: `duet_clicks` Type: metric
Stitch button clicks	Number of clicks on the “Stitch” button. Field Name: `stitch_clicks` Type: metric
Use sound button clicks	Number of clicks on the “Use sound” button. Field Name: `sound_usage_clicks` Type: metric
Anchor clicks	Number of clicks on ad anchors. Field Name: `anchor_clicks` Type: metric
Anchor click rate	Percentage of anchor clicks out of all impressions on your ads. Field Name: `anchor_click_rate` Type: metric
Hashtag clicks	Number of clicks on the hashtag challenge associated with your ad during the ad impression. Field Name: `clicks_on_hashtag_challenge` Type: metric
Instant experience average view time	Average time your Instant Experience was shown. Field Name: `ix_page_duration_avg` Type: metric
Instant experience average view percentage	Average percentage of content on your Instant Experience that was viewed. Field Name: `ix_page_viewrate_avg` Type: metric
Instant experience video views	Number of times your Instant Experience video was played. Replays are excluded. Field Name: `ix_video_views` Type: metric
Instant experience video views at 25%	Number of times your Instant Experience video was played at least 25% of its length. Replays are excluded. Field Name: `ix_video_views_p25` Type: metric
Instant experience video views at 50%	Number of times your Instant Experience video was played at least 50% of its length. Replays are excluded. Field Name: `ix_video_views_p50` Type: metric
Instant experience video views at 75%	Number of times your Instant Experience video was played at least 75% of its length. Replays are excluded. Field Name: `ix_video_views_p75` Type: metric
Instant experience video views at 100%	Number of times your Instant Experience video was played 100% of its length. Replays are excluded. Field Name: `ix_video_views_p100` Type: metric
Average Instant experience video view time	Average time your instant experience video was played in a single video view, including any time spent replaying the video. Field Name: `ix_average_video_play` Type: metric
Playlist page visit	The number of playlist page visits the paid ad drove during the campaign. Field Name: `tt_playlist_visit` Type: metric
Playlist page visit rate	The rate of playlist page visits per impression the paid ad drove during the campaign. Field Name: `tt_playlist_visit_rate` Type: metric

Page Metrics


Payment Completion ROAS (Page)	Field Name: `complete_payment_roas` Type: metric
Complete Payment (Page)	Field Name: `complete_payment` Type: metric
Cost per Complete Payment (Page)	Field Name: `cost_per_complete_payment` Type: metric
Complete Payment Rate (Page)	Field Name: `complete_payment_rate` Type: metric
Value per Complete Payment (Page)	Field Name: `value_per_complete_payment` Type: metric
Total Complete Payment Value (Page)	Field Name: `total_complete_payment_rate` Type: metric
Cost per Landing Page View (Page)	Field Name: `cost_per_landing_page_view` Type: metric
Landing Page View Rate (Page)	Field Name: `landing_page_view_rate` Type: metric
Total Page View (Page)	Field Name: `total_pageview` Type: metric
Cost per Page View (Page)	Field Name: `cost_per_pageview` Type: metric
Page View Rate (Page)	Field Name: `pageview_rate` Type: metric
Value per Page View (Page)	Field Name: `avg_value_per_pageview` Type: metric
Total Page View Value (Page)	Field Name: `total_value_per_pageview` Type: metric
Button Clicks (Page)	Field Name: `button_click` Type: metric
Cost per Button Click (Page)	Field Name: `cost_per_button_click` Type: metric
Button Click Rate (Page)	Field Name: `button_click_rate` Type: metric
Value per Button Click (Page)	Field Name: `value_per_button_click` Type: metric
Button Click Value (Page)	Field Name: `total_button_click_value` Type: metric
Add to Cart (Page)	Field Name: `web_event_add_to_cart` Type: metric
Cost per Add to Cart (Page)	Field Name: `cost_per_web_event_add_to_cart` Type: metric
Add to Cart Rate (Page)	Field Name: `web_event_add_to_cart_rate` Type: metric
Value per Add to Cart (Page)	Field Name: `value_per_web_event_add_to_cart` Type: metric
Add to Cart Value (Page)	Field Name: `total_web_event_add_to_cart_value` Type: metric
Checkout Initiated (Page)	Field Name: `initiate_checkout` Type: metric
Cost per Checkout Initiated (Page)	Field Name: `cost_per_initiate_checkout` Type: metric
Checkout Initiation Rate (Page)	Field Name: `initiate_checkout_rate` Type: metric
Value per Checkout Initiated (Page)	Field Name: `value_per_initiate_checkout` Type: metric
Checkout Initiation Value (Page)	Field Name: `total_initiate_checkout_value` Type: metric
Search (Page)	Field Name: `page_event_search` Type: metric
Cost per Search (Page)	Field Name: `cost_per_page_event_search` Type: metric
Search Rate (Page)	Field Name: `page_event_search_rate` Type: metric
Value per Search (Page)	Field Name: `value_per_page_event_search` Type: metric
Search Value (Page)	Field Name: `total_page_event_search_value` Type: metric
Orders Placed (Page)	Field Name: `on_web_order` Type: metric
Cost per Order Placed (Page)	Field Name: `cost_per_on_web_order` Type: metric
Orders Placed Rate (Page)	Field Name: `on_web_order_rate` Type: metric
Value per Order Placed (Page)	Field Name: `value_per_on_web_order` Type: metric
Order Placed Value (Page)	Field Name: `total_on_web_order_value` Type: metric
Payment Info Added (Page)	Field Name: `add_billing` Type: metric
Cost per Payment Info Add (Page)	Field Name: `cost_per_add_billing` Type: metric
Payment Info Add Rate (Page)	Field Name: `add_billing_rate` Type: metric
Value per Payment Info Add (Page)	Field Name: `value_per_add_billing` Type: metric
Payment Info Add Value (Page)	Field Name: `total_add_billing_value` Type: metric
Adds to Wishlist (Page)	Field Name: `on_web_add_to_wishlist` Type: metric
Cost per Add to Wishlist (Page)	Field Name: `cost_per_on_web_add_to_wishlist` Type: metric
Add to Wishlist Rate (Page)	Field Name: `on_web_add_to_wishlist_per_click` Type: metric
Value per Add to Wishlist (Page)	Field Name: `value_per_on_web_add_to_wishlist` Type: metric
Add to Wishlist Value (Page)	Field Name: `total_on_web_add_to_wishlist_value` Type: metric
Subscriptions (Page)	Field Name: `on_web_subscribe` Type: metric
Cost per Subscription (Page)	Field Name: `cost_per_on_web_subscribe` Type: metric
Subscription Rate (Page)	Field Name: `on_web_subscribe_per_click` Type: metric
Value per Subscription (Page)	Field Name: `value_per_on_web_subscribe` Type: metric
Subscription Value (Page)	Field Name: `total_on_web_subscribe_value` Type: metric
Form Submissions (Page)	Field Name: `form` Type: metric
Cost per Form Submission (Page)	Field Name: `cost_per_form` Type: metric
Form Submission Rate (Page)	Field Name: `form_rate` Type: metric
Value per Form Submission (Page)	Field Name: `value_per_form` Type: metric
Form Submission Value (Page)	Field Name: `total_form_value` Type: metric
Downloads (Page)	Field Name: `download_start` Type: metric
Cost per Download (Page)	Field Name: `cost_per_download_start` Type: metric
Download Rate (Page)	Field Name: `download_start_rate` Type: metric
Value per Download (Page)	Field Name: `value_per_download_start` Type: metric
Download Value (Page)	Field Name: `total_download_start_value` Type: metric
Custom Events (Web)	Field Name: `custom_page_events` Type: metric
Cost per Custom Event (Web)	Field Name: `cost_per_custom_page_event` Type: metric
Custom Event Rate (Web)	Field Name: `custom_page_event_rate` Type: metric
Value per Custom Event (Web)	Field Name: `value_per_custom_page_event` Type: metric
Custom Event Value (Web)	Field Name: `custom_page_events_value` Type: metric
Page Browse	The number of page browse events. Field Name: `page_browse_view` Type: metric
Cost per Page Browse	The average cost of each page browse event. Field Name: `cost_per_page_browse_view` Type: metric
Page Browse Rate (%)	The percentage of page browse events out of all click events. Field Name: `page_browse_view_rate` Type: metric
Value per Page Browse	The average value returned from page browse events. Field Name: `total_page_browse_view_value` Type: metric
Total Page Browse Value	The total value returned from page browse events. Field Name: `value_per_page_browse_view` Type: metric
Contacts (Page)	The number of page contact actions attributed to your ads. Field Name: `online_consult` Type: metric
Cost per Contact (Page)	The average cost per page contact action attributed to your ads. Field Name: `cost_per_online_consult` Type: metric
Unique Contact Rate (Page)	The percentage of page contact actions from all clicks attributed to your ads. Field Name: `online_consult_rate` Type: metric
Value per Contact (Page)	The average value per page contact action attributed to your ads. Field Name: `value_per_online_consult` Type: metric
Contact Value (Page)	The total value of page contact actions attributed to your ads. Field Name: `total_online_consult_value` Type: metric
Registrations Completed (Page)	The number of page complete registration actions attributed to your ads. Field Name: `user_registration` Type: metric
Cost per Complete Registration (Page)	The average cost per page complete registration action attributed to your ads. Field Name: `cost_per_user_registration` Type: metric
Registration Completion Rate (Page)	The percentage of page complete registration actions from all clicks attributed to your ads. Field Name: `user_registration_rate` Type: metric
Value per Complete Registration (Page)	The average value per page complete registration action attributed to your ads. Field Name: `value_per_user_registration` Type: metric
Registration Completion Value (Page)	The total value of page complete registration actions attributed to your ads. Field Name: `total_user_registration_value` Type: metric
Content Views (Page)	The number of page view content actions attributed to your ads. Field Name: `page_content_view_events` Type: metric
Cost per Content View (Page)	The average cost per page view content action attributed to your ads. Field Name: `cost_per_page_content_view_event` Type: metric
Content View Rate (Page)	The percentage of page view content actions from all clicks attributed to your ads. Field Name: `page_content_view_event_rate` Type: metric
Value per Content View (Page)	The average value per page view content action attributed to your ads. Field Name: `value_per_page_content_view_event` Type: metric
Content View Value (Page)	The total value of page view content actions attributed to your ads. Field Name: `total_page_view_content_events_value` Type: metric
Product Details Page Browse	The number of product details page browse events. Field Name: `product_details_page_browse` Type: metric
Product Details Page Browse Cost	The average cost of each product details page browse event. Field Name: `cost_per_product_details_page_browse` Type: metric
Product Details Page Browse Rate (%)	The percentage of product details page browse events out of all click events. Field Name: `product_details_page_browse_rate` Type: metric
Value per Product Details Page Browse	The average value returned from product details page browse events. Field Name: `value_per_product_details_page_browse` Type: metric
Total Product Details Page Browse Value	The total value returned from product details page browse events. Field Name: `total_product_details_page_browse_value` Type: metric

Onsite Metrics


Adds to wishlist (onsite)	Field Name: `onsite_add_to_wishlist` Type: metric
Cost per add to wishlist (onsite)	Field Name: `cost_per_onsite_add_to_wishlist` Type: metric
Unique add to wishlist rate (onsite)	Field Name: `onsite_add_to_wishlist_rate` Type: metric
Value per add to wishlist (onsite)	Field Name: `value_per_onsite_add_to_wishlist` Type: metric
Add to wishlist value (onsite)	Field Name: `total_onsite_add_to_wishlist_value` Type: metric
Total Add Billing (Onsite)	Field Name: `onsite_add_billing` Type: metric
Cost per Add Billing (Onsite)	Field Name: `cost_per_onsite_add_billing` Type: metric
Add Billing Rate (Onsite) (%)	Field Name: `onsite_add_billing_rate` Type: metric
Value per Add Billing (Onsite)	Field Name: `value_per_onsite_add_billing` Type: metric
Total Add Billing Value (Onsite)	Field Name: `total_onsite_add_billing_value` Type: metric
Form submissions (onsite)	Field Name: `onsite_form` Type: metric
Cost per form submitted (onsite)	Field Name: `cost_per_onsite_form` Type: metric
Unique form submission rate (onsite)	Field Name: `onsite_form_rate` Type: metric
Value per form submitted (onsite)	Field Name: `value_per_onsite_form` Type: metric
Form submission value (onsite)	Field Name: `total_onsite_form_value` Type: metric
Total App Store Click (Onsite)	Field Name: `onsite_download_start` Type: metric
Cost per App Store Click (Onsite)	Field Name: `cost_per_onsite_download_start` Type: metric
App Store Click Rate (Onsite) (%)	Field Name: `onsite_download_start_rate` Type: metric
Total Destination Visit (Onsite)	Field Name: `onsite_destination_visits` Type: metric
Cost per Destination Visit (Onsite)	Field Name: `cost_per_onsite_destination_visit` Type: metric
Destination Visit Rate (Onsite)	Field Name: `onsite_destination_visit_rate` Type: metric
Page Views (Onsite)	Field Name: `ix_page_view_count` Type: metric
Cost per Page Views (Onsite)	Field Name: `cost_per_ix_page_view_count` Type: metric
Page Views Rate (Onsite) (%)	Field Name: `ix_page_view_count_rate` Type: metric
Outbound clicks (Onsite)	Field Name: `ix_button_click_count` Type: metric
Cost per call-to-action button clicks (Onsite)	Field Name: `cost_per_ix_button_click_count` Type: metric
Call-to-action button clicks rate (Onsite) (%)	Field Name: `ix_button_click_count_rate` Type: metric
Product Clicks (Instant Experience)	Field Name: `ix_product_click_count` Type: metric
Cost per Product Clicks (Onsite)	Field Name: `cost_per_ix_product_click_count` Type: metric
Product Clicks Rate (Onsite) (%)	Field Name: `ix_product_click_count_rate` Type: metric

Spend


Net cost	Field Name: `billed_cost` Type: metric
Cost Charged by Cash	Field Name: `cash_spend` Type: metric
Cost Charged by Voucher	Field Name: `voucher_spend` Type: metric

In App Metrics


Real-time App Install	Field Name: `real_time_app_install` Type: metric
Cost per Real-time App Install	Field Name: `real_time_app_install_cost` Type: metric
App Install	Field Name: `app_install` Type: metric
Cost per App Install	Field Name: `cost_per_app_install` Type: metric
Unique registrations (app)	Field Name: `registration` Type: metric
Unique cost per registration (app)	Field Name: `cost_per_registration` Type: metric
Unique registration rate (app)	Field Name: `registration_rate` Type: metric
Registrations (app)	Field Name: `total_registration` Type: metric
Cost per registration (app)	Field Name: `cost_per_total_registration` Type: metric
Unique purchases (app)	Field Name: `purchase` Type: metric
Unique cost per purchase (app)	Field Name: `cost_per_purchase` Type: metric
Unique purchase rate (app)	Field Name: `purchase_rate` Type: metric
Purchases (app)	Field Name: `total_purchase` Type: metric
Cost per purchase (app)	Field Name: `cost_per_total_purchase` Type: metric
Value per purchase (app)	Field Name: `value_per_total_purchase` Type: metric
Purchase value (app)	Field Name: `total_purchase_value` Type: metric
Purchase ROAS (app)	Field Name: `total_active_pay_roas` Type: metric
Unique adds to cart (app)	Field Name: `app_event_add_to_cart` Type: metric
Unique cost per add to cart (app)	Field Name: `cost_per_app_event_add_to_cart` Type: metric
Unique add to cart rate (app)	Field Name: `app_event_add_to_cart_rate` Type: metric
Adds to cart (app)	Field Name: `total_app_event_add_to_cart` Type: metric
Cost per add to cart (app)	Field Name: `cost_per_total_app_event_add_to_cart` Type: metric
Value per add to cart (app)	Field Name: `value_per_total_app_event_add_to_cart` Type: metric
Add to cart value (app)	Field Name: `total_app_event_add_to_cart_value` Type: metric
Unique checkouts (app)	Field Name: `checkout` Type: metric
Unique cost per checkout (app)	Field Name: `cost_per_checkout` Type: metric
Unique checkout rate (app)	Field Name: `checkout_rate` Type: metric
Checkouts (app)	Field Name: `total_checkout` Type: metric
Cost per checkout (app)	Field Name: `cost_per_total_checkout` Type: metric
Value per checkout (app)	Field Name: `value_per_checkout` Type: metric
Checkout value (app)	Field Name: `total_checkout_value` Type: metric
Unique content views (app)	Field Name: `view_content` Type: metric
Unique cost per content view (app)	Field Name: `cost_per_view_content` Type: metric
Unique content view rate (app)	Field Name: `view_content_rate` Type: metric
Content views (app)	Field Name: `total_view_content` Type: metric
Cost per content view (app)	Field Name: `cost_per_total_view_content` Type: metric
Value per content view (app)	Field Name: `value_per_total_view_content` Type: metric
Content view value (app)	Field Name: `total_view_content_value` Type: metric
Day 1 retention	Field Name: `next_day_open` Type: metric
Cost per unique day 1 retention	Field Name: `cost_per_next_day_open` Type: metric
Unique day 1 retention rate (%)	Field Name: `next_day_open_rate` Type: metric
Total day 1 retention	Field Name: `total_next_day_open` Type: metric
Cost per day 1 retention	Field Name: `cost_per_total_next_day_open` Type: metric
Unique payment info adds (app)	Field Name: `add_payment_info` Type: metric
Unique cost per payment info add (app)	Field Name: `cost_per_add_payment_info` Type: metric
Unique payment info add rate (app)	Field Name: `add_payment_info_rate` Type: metric
Payment info adds (app)	Field Name: `total_add_payment_info` Type: metric
Cost per payment info add (app)	Field Name: `cost_total_add_payment_info` Type: metric
Unique adds to wishlist (app)	Field Name: `add_to_wishlist` Type: metric
Unique cost per add to wishlist (app)	Field Name: `cost_per_add_to_wishlist` Type: metric
Unique add to wishlist rate (app)	Field Name: `add_to_wishlist_rate` Type: metric
Adds to wishlist (app)	Field Name: `total_add_to_wishlist` Type: metric
Cost per add to wishlist (app)	Field Name: `cost_per_total_add_to_wishlist` Type: metric
Value per add to wishlist (app)	Field Name: `value_per_total_add_to_wishlist` Type: metric
Add to wishlist value (app)	Field Name: `total_add_to_wishlist_value` Type: metric
Unique app launches (app)	Field Name: `launch_app` Type: metric
Unique cost per app launch (app)	Field Name: `cost_per_launch_app` Type: metric
Unique app launch rate (app)	Field Name: `launch_app_rate` Type: metric
App launches (app)	Field Name: `total_launch_app` Type: metric
Cost per app launch (app)	Field Name: `cost_per_total_launch_app` Type: metric
Unique tutorials completed (app)	Field Name: `complete_tutorial` Type: metric
Unique cost per complete tutorial (app)	Field Name: `cost_per_complete_tutorial` Type: metric
Unique tutorial completion rate (app)	Field Name: `complete_tutorial_rate` Type: metric
Tutorials completed (app)	Field Name: `total_complete_tutorial` Type: metric
Cost per complete tutorial (app)	Field Name: `cost_per_total_complete_tutorial` Type: metric
Value per complete tutorial (app)	Field Name: `value_per_total_complete_tutorial` Type: metric
Tutorial completion value (app)	Field Name: `total_complete_tutorial_value` Type: metric
Unique groups created (app)	Field Name: `create_group` Type: metric
Unique cost per group created (app)	Field Name: `cost_per_create_group` Type: metric
Unique group creation rate (app)	Field Name: `create_group_rate` Type: metric
Groups created (app)	Field Name: `total_create_group` Type: metric
Cost per group created (app)	Field Name: `cost_per_total_create_group` Type: metric
Value per group created (app)	Field Name: `value_per_total_create_group` Type: metric
Group creation value (app)	Field Name: `total_create_group_value` Type: metric
Unique group joins (app)	Field Name: `join_group` Type: metric
Unique cost per group join (app)	Field Name: `cost_per_join_group` Type: metric
Unique group joining rate (app)	Field Name: `join_group_rate` Type: metric
Group joins (app)	Field Name: `total_join_group` Type: metric
Cost per group join (app)	Field Name: `cost_per_total_join_group` Type: metric
Value per group join (app)	Field Name: `value_per_total_join_group` Type: metric
Group joining value (app)	Field Name: `total_join_group_value` Type: metric
Unique roles created (app)	Field Name: `create_gamerole` Type: metric
Unique cost per role created (app)	Field Name: `cost_per_create_gamerole` Type: metric
Unique role creation rate (app)	Field Name: `create_gamerole_rate` Type: metric
Roles created (app)	Field Name: `total_create_gamerole` Type: metric
Cost per role created (app)	Field Name: `cost_per_total_create_gamerole` Type: metric
Value per role created (app)	Field Name: `value_per_total_create_gamerole` Type: metric
Role creation value (app)	Field Name: `total_create_gamerole_value` Type: metric
Unique credit spends (app)	Field Name: `spend_credits` Type: metric
Unique cost per credit spend (app)	Field Name: `cost_per_spend_credits` Type: metric
Unique credit spend rate (app)	Field Name: `spend_credits_rate` Type: metric
Credit spends (app)	Field Name: `total_spend_credits` Type: metric
Cost per credit spend (app)	Field Name: `cost_per_total_spend_credits` Type: metric
Value per credit spend (app)	Field Name: `value_per_total_spend_credits` Type: metric
Credit spend value (app)	Field Name: `total_spend_credits_value` Type: metric
Unique levels achieved (app)	Field Name: `achieve_level` Type: metric
Unique cost per unique level achieved (app)	Field Name: `cost_per_achieve_level` Type: metric
Unique level achievement rate (app)	Field Name: `achieve_level_rate` Type: metric
Levels achieved (app)	Field Name: `total_achieve_level` Type: metric
Cost per level achieved (app)	Field Name: `cost_per_total_achieve_level` Type: metric
Value per level achieved (app)	Field Name: `value_per_total_achieve_level` Type: metric
Level achievement value (app)	Field Name: `total_achieve_level_value` Type: metric
Unique achievements unlocked (app)	Field Name: `unlock_achievement` Type: metric
Unique cost per achievement unlocked (app)	Field Name: `cost_per_unlock_achievement` Type: metric
Unique unlocked achievement rate (app)	Field Name: `unlock_achievement_rate` Type: metric
Achievements unlocked (app)	Field Name: `total_unlock_achievement` Type: metric
Cost per achievement unlocked (app)	Field Name: `cost_per_total_unlock_achievement` Type: metric
Value per achievement unlocked (app)	Field Name: `value_per_total_unlock_achievement` Type: metric
Unlocked achievement value (app)	Field Name: `total_unlock_achievement_value` Type: metric
Unique leads generated (app)	Field Name: `sales_lead` Type: metric
Unique cost per lead generated (app)	Field Name: `cost_per_sales_lead` Type: metric
Unique lead generation rate (app)	Field Name: `sales_lead_rate` Type: metric
Leads generated (app)	Field Name: `total_sales_lead` Type: metric
Cost per lead generated (app)	Field Name: `cost_per_total_sales_lead` Type: metric
Value per lead generated (app)	Field Name: `value_per_total_sales_lead` Type: metric
Lead generation value (app)	Field Name: `total_sales_lead_value` Type: metric
Unique in-app ad clicks (app)	Field Name: `in_app_ad_click` Type: metric
Unique cost per in-app ad click (app)	Field Name: `cost_per_in_app_ad_click` Type: metric
In-app ad click rate (app)	Field Name: `in_app_ad_click_rate` Type: metric
In-app ad clicks (app)	Field Name: `total_in_app_ad_click` Type: metric
Cost per in-app ad click (app)	Field Name: `cost_per_total_in_app_ad_click` Type: metric
Value per in-app ad click (app)	Field Name: `value_per_total_in_app_ad_click` Type: metric
In-app ad click value (app)	Field Name: `total_in_app_ad_click_value` Type: metric
Unique in-app ad impressions (app)	Field Name: `in_app_ad_impr` Type: metric
Unique cost per in-app ad impression (app)	Field Name: `cost_per_in_app_ad_impr` Type: metric
In-app ad impression rate (app)	Field Name: `in_app_ad_impr_rate` Type: metric
In-app ad impressions (app)	Field Name: `total_in_app_ad_impr` Type: metric
Cost per in-app ad impression (app)	Field Name: `cost_per_total_in_app_ad_impr` Type: metric
Value per in-app ad impression (app)	Field Name: `value_per_total_in_app_ad_impr` Type: metric
In-app ad impression value (app)	Field Name: `total_in_app_ad_impr_value` Type: metric
Unique loan applications (app)	Field Name: `loan_apply` Type: metric
Unique cost per loan application (app)	Field Name: `cost_per_loan_apply` Type: metric
Unique loan application rate (app)	Field Name: `loan_apply_rate` Type: metric
Loan applications (app)	Field Name: `total_loan_apply` Type: metric
Cost per loan application (app)	Field Name: `cost_per_total_loan_apply` Type: metric
Unique loan approvals (app)	Field Name: `loan_credit` Type: metric
Unique cost per loan approval (app)	Field Name: `cost_per_loan_credit` Type: metric
Unique loan approval rate (app)	Field Name: `loan_credit_rate` Type: metric
Loan approvals (app)	Field Name: `total_loan_credit` Type: metric
Cost per loan approval (app)	Field Name: `cost_per_total_loan_credit` Type: metric
Unique loan disbursals (app)	Field Name: `loan_disbursement` Type: metric
Unique cost per loan disbursal (app)	Field Name: `cost_per_loan_disbursement` Type: metric
Unique loan disbursal rate (app)	Field Name: `loan_disbursement_rate` Type: metric
Loan disbursals (app)	Field Name: `total_loan_disbursement` Type: metric
Cost per loan disbursal (app)	Field Name: `cost_per_total_loan_disbursement` Type: metric
Unique logins (app)	Field Name: `login` Type: metric
Unique cost per login (app)	Field Name: `cost_per_login` Type: metric
Unique login rate (app)	Field Name: `login_rate` Type: metric
Logins (app)	Field Name: `total_login` Type: metric
Cost per login (app)	Field Name: `cost_per_total_login` Type: metric
Unique ratings (app)	Field Name: `ratings` Type: metric
Unique cost per rating (app)	Field Name: `cost_per_ratings` Type: metric
Unique rate rate (%)	Field Name: `ratings_rate` Type: metric
Ratings (app)	Field Name: `total_ratings` Type: metric
Cost per rating (app)	Field Name: `cost_per_total_ratings` Type: metric
Value per rating (app)	Field Name: `value_per_total_ratings` Type: metric
Rating value (app)	Field Name: `total_ratings_value` Type: metric
Unique searches (app)	Field Name: `search` Type: metric
Unique cost per search (app)	Field Name: `cost_per_search` Type: metric
Unique search rate (app)	Field Name: `search_rate` Type: metric
Searches (app)	Field Name: `total_search` Type: metric
Cost per search (app)	Field Name: `cost_per_total_search` Type: metric
Unique trial started (app)	Field Name: `start_trial` Type: metric
Unique cost per trial started (app)	Field Name: `cost_per_start_trial` Type: metric
Unique trial start rate (app)	Field Name: `start_trial_rate` Type: metric
Trials started (app)	Field Name: `total_start_trial` Type: metric
Cost per trial started (app)	Field Name: `cost_per_total_start_trial` Type: metric
Unique subscriptions (app)	Field Name: `subscribe` Type: metric
Unique cost per subscription (app)	Field Name: `cost_per_subscribe` Type: metric
Unique subscription rate (app)	Field Name: `subscribe_rate` Type: metric
Subscriptions (app)	Field Name: `total_subscribe` Type: metric
Cost per subscription (app)	Field Name: `cost_per_total_subscribe` Type: metric
Value per subscription (app)	Field Name: `value_per_total_subscribe` Type: metric
Subscription value (app)	Field Name: `total_subscribe_value` Type: metric
Unique custom events (App)	Field Name: `unique_custom_app_events` Type: metric
Cost per unique custom event (App)	Field Name: `cost_per_unique_custom_app_event` Type: metric
Custom event rate (App) (%)	Field Name: `custom_app_event_rate` Type: metric
Custom events (App)	Field Name: `custom_app_events` Type: metric
Cost per custom event (App)	Field Name: `cost_per_custom_app_event` Type: metric
Value per custom event (App)	Field Name: `value_per_custom_app_event` Type: metric
Custom event value (App)	Field Name: `custom_app_events_value` Type: metric
Unique ads impression event	Field Name: `unique_ad_impression_events` Type: metric
Cost per unique ads impression event	Field Name: `cost_per_unique_ad_impression_event` Type: metric
Customized ads impression event rate	Field Name: `customized_ad_impression_event_rate` Type: metric
Total ads impression event	Field Name: `ads_impression_events` Type: metric
Cost per ads impression event	Field Name: `cost_pre_ad_impression_event` Type: metric
Value per ads impression event	Field Name: `value_per_ad_impression_event` Type: metric
Total ads impression event value	Field Name: `total_ad_impression_events_value` Type: metric
Total Ads impression ROAS	Field Name: `total_ad_impression_roas` Type: metric
Day 7 retentions	Number of Day 7 retentions from your mobile app counted as app events and attributed to your ads. Field Name: `day7_retention` Type: metric
Cost per Day 7 retention	Average cost per Day 7 retention attributed to your ad. Field Name: `cost_per_day7_retention` Type: metric
Day 7 retention rate (%)	Percentage of Day 7 retentions out of all app install events. Field Name: `day7_retention_rate` Type: metric
Day 7 retentions	Total number of Day 7 retentions from your mobile app counted as app events and attributed to your ads. Field Name: `total_day7_retention` Type: metric
Cost per Day 7 retention	Average cost per Day 7 retention attributed to your ad. Field Name: `cost_per_total_day7_retention` Type: metric
Value per Day 7 retention	Average value per Day 7 retention attributed to your ad. Field Name: `value_per_total_day7_retention` Type: metric
Day 7 retention value	Total value returned from all Day 7 retentions. Field Name: `total_day7_retention_value` Type: metric
Day 0 purchase ROAS	Total return on ad spend (ROAS) from purchase actions within 24 hours of app install. Field Name: `total_purchase_roas_day0` Type: metric
Day 2 purchase ROAS	Total return on ad spend (ROAS) from purchase actions within 72 hours of app install. Field Name: `total_purchase_roas_day2` Type: metric
Day 6 purchase ROAS	Total return on ad spend (ROAS) from purchase actions within 168 hours of app install. Field Name: `total_purchase_roas_day6` Type: metric
Day 0 purchase value	Total value of all purchase actions within 24 hours of app install. Field Name: `total_purchase_value_day0` Type: metric
Day 2 purchase value	Total value of all purchase actions within 72 hours of app install. Field Name: `total_purchase_value_day2` Type: metric
Day 6 purchase value	Total value of all purchase actions within 168 hours of app install. Field Name: `total_purchase_value_day6` Type: metric
Day 0 ad revenue ROAS	Total return on ad spend (ROAS) from ad revenue within 24 hours of app install. Field Name: `ad_impression_ad_revenue_roas_day0` Type: metric
Day 2 ad revenue ROAS	Total return on ad spend (ROAS) from ad revenue within 72 hours of app install. Field Name: `ad_impression_ad_revenue_roas_day2` Type: metric
Day 6 ad revenue ROAS	Total return on ad spend (ROAS) from ad revenue within 168 hours of app install. Field Name: `ad_impression_ad_revenue_roas_day6` Type: metric
Day 0 ad revenue	Total ad revenue within 24 hours of app install. Field Name: `ad_impression_ad_revenue_day0` Type: metric
Day 2 ad revenue	Total ad revenue within 72 hours of app install. Field Name: `ad_impression_ad_revenue_day2` Type: metric
Day 6 ad revenue	Total ad revenue within 168 hours of app install. Field Name: `ad_impression_ad_revenue_day6` Type: metric

SKAN Results (IOS)


Results (SKAN)	Field Name: `skan_result` Type: metric
Cost per result (SKAN)	Field Name: `skan_cost_per_result` Type: metric
Result rate (SKAN)	Field Name: `skan_result_rate` Type: metric
Conversions (SKAN)	Field Name: `skan_conversion` Type: metric
Cost per conversion (SKAN)	Field Name: `skan_cost_per_conversion` Type: metric
Conversion rate (SKAN, clicks)	Field Name: `skan_conversion_rate` Type: metric
Conversion rate (SKAN)	Field Name: `skan_conversion_rate_v2` Type: metric
Conversions (SKAN click time)	Field Name: `skan_click_time_conversion` Type: metric
CPA (SKAN click time)	Field Name: `skan_click_time_cost_per_conversion` Type: metric
CVR (SKAN click time, impressions)	Field Name: `skan_click_time_conversion_rate_v2` Type: metric

Attribution


VTA Conversion	The number of conversion events that are attributed to an ad impression. Field Name: `vta_conversion` Type: metric
Cost per VTA Conversion	The average cost for each conversion event that is attributed to an ad impression. Field Name: `cost_per_vta_conversion` Type: metric
VTA App Install	The number of app install events attributed to an ad impression. Field Name: `vta_app_install` Type: metric
Cost per VTA App Install	The average cost per each app install event attributed to an ad impression. Field Name: `cost_per_vta_app_install` Type: metric
VTA Registration	The number of registration event that attribute to impression, based on information received from your measurement partner. Field Name: `vta_registration` Type: metric
Cost per VTA Registration	The average cost for each registration event that attribute to impression. Field Name: `cost_per_vta_registration` Type: metric
VTA Purchase	The number of in-app payment event that attribute to impression, based on information received from your measurement partner. Field Name: `vta_purchase` Type: metric
Cost per VTA Purchase	The average cost for each payment event that attribute to impression. Field Name: `cost_per_vta_purchase` Type: metric
VTA Complete Payment	Complete payment events attributed to someone only viewing your ad. Field Name: `vta_complete_payment` Type: metric
Cost per VTA Complete Payment	Average cost of each complete payment event attributed to someone only viewing your ad. Field Name: `cost_per_vta_payments_completed` Type: metric
Total VTA Complete Payment Value	Total value of complete payment events attributed to someone only viewing your ad. Field Name: `vta_complete_payment_value` Type: metric
VTA Complete Payment ROAS	Return on ad spend (ROAS) from complete payment events attributed to someone only viewing your ad. Field Name: `vta_complete_payment_roas` Type: metric
CTA Conversion	The number of conversion events that are attributed to a click on your ad. Field Name: `cta_conversion` Type: metric
Cost per CTA Conversion	The average cost for each conversion event that is attributed to a click on your ad. Field Name: `cost_per_cta_conversion` Type: metric
CTA App Install	The number of app install events attributed to a click on your ad. Field Name: `cta_app_install` Type: metric
Cost per CTA App Install	The average cost per each app install event attributed to a click on your ad. Field Name: `cost_per_cta_app_install` Type: metric
CTA Registration	The number of in-app registration event that attribute to click, based on information received from your measurement partner. Field Name: `cta_registration` Type: metric
Cost per CTA Registration	The average cost for in-app registration event that attribute to clicks. Field Name: `cost_per_cta_registration` Type: metric
CTA Purchase	The number of in-app payment event that attribute to click, based on information received from your measurement partner. Field Name: `cta_purchase` Type: metric
Cost per CTA Purchase	The average cost for each payment event that attribute to clicks. Field Name: `cost_per_cta_purchase` Type: metric
Engaged View-Through Conversions	The number of conversions attributed to an engaged view. Field Name: `engaged_view_through_conversions` Type: metric
Cost Per Engaged View-Through Conversions	The average cost of each conversion that is attributed to an engaged view. Field Name: `cost_per_engaged_view_through_conversion` Type: metric
EVTA App Installs	The number of app install actions attributed to engaged views of your ad. Field Name: `evta_app_install` Type: metric
Cost per EVTA App Install	The average cost per app install action attributed to engaged views of your ad. Field Name: `cost_per_evta_app_install` Type: metric
EVTA Registrations	The number of registration actions attributed to engaged views of your ad. Field Name: `evta_registration` Type: metric
Cost per EVTA Registration	The average cost per registration action attributed to engaged views of your ad. Field Name: `cost_per_evta_registration` Type: metric
EVTA Purchases	The number of purchase actions attributed to engaged views of your ad. Field Name: `evta_purchase` Type: metric
Cost per EVTA Purchase	The average cost per purchase action attributed to engaged views of your ad. Field Name: `cost_per_evta_purchase` Type: metric
EVTA Payments Completed	The number of complete payment actions attributed to engaged views of your ad. Field Name: `evta_payments_completed` Type: metric
Cost per EVTA Complete Payment	The average cost per complete payment action attributed to engaged views of your ad. Field Name: `cost_per_evta_payments_completed` Type: metric

SKAN Attribution (IOS)


VTA Conversion (SKAN)	Field Name: `skan_vta_conversion` Type: metric
Cost per VTA Conversion (SKAN)	Field Name: `skan_cost_per_vta_conversion` Type: metric
VTA App Install (SKAN)	Field Name: `skan_vta_app_install` Type: metric
Cost per VTA App Install (SKAN)	Field Name: `skan_cost_per_vta_app_install` Type: metric
VTA Registration (SKAN)	Field Name: `skan_vta_registration` Type: metric
Cost per VTA Registration (SKAN)	Field Name: `skan_cost_per_vta_registration` Type: metric
VTA Purchase (SKAN)	Field Name: `skan_vta_purchase` Type: metric
Cost per VTA Purchase (SKAN)	Field Name: `skan_cost_per_vta_purchase` Type: metric
CTA Conversion (SKAN)	Field Name: `skan_cta_conversion` Type: metric
Cost per CTA Conversion (SKAN)	Field Name: `skan_cost_per_cta_conversion` Type: metric
CTA App Install (SKAN)	Field Name: `skan_cta_app_install` Type: metric
Cost per CTA App Install (SKAN)	Field Name: `skan_cost_per_cta_app_install` Type: metric
CTA Registration (SKAN)	Field Name: `skan_cta_registration` Type: metric
Cost per CTA Registration (SKAN)	Field Name: `skan_cost_per_cta_registration` Type: metric
CTA Purchase (SKAN)	Field Name: `skan_cta_purchase` Type: metric
Cost per CTA Purchase (SKAN)	Field Name: `skan_cost_per_cta_purchase` Type: metric

SKAN In App (IOS)


App Install (SKAN)	Field Name: `skan_app_install` Type: metric
Cost per App Install (SKAN)	Field Name: `skan_cost_per_app_install` Type: metric
App Installs (SKAN Privacy Withheld)	Field Name: `skan_app_install_withheld` Type: metric
Unique Registration (SKAN)	Field Name: `skan_registration` Type: metric
Cost per Unique Registration (SKAN)	Field Name: `skan_cost_per_registration` Type: metric
Unique Registration Rate (SKAN)	Field Name: `skan_registration_rate` Type: metric
Total Registration (SKAN)	Field Name: `skan_total_registration` Type: metric
Cost per Registration (SKAN)	Field Name: `skan_cost_per_total_registration` Type: metric
Unique Purchase (SKAN)	Field Name: `skan_purchase` Type: metric
Cost per Unique Purchase (SKAN)	Field Name: `skan_cost_per_purchase` Type: metric
Unique Purchase Rate (%) (SKAN)	Field Name: `skan_purchase_rate` Type: metric
Total Purchase (SKAN)	Field Name: `skan_total_purchase` Type: metric
Cost per Purchase (SKAN)	Field Name: `skan_cost_per_total_purchase` Type: metric
Total Purchase Value (SKAN)	Field Name: `skan_total_purchase_value` Type: metric
Purchase ROAS (SKAN)	Field Name: `skan_total_repetitive_active_pay_roas` Type: metric
Unique Add to Cart (SKAN)	Field Name: `skan_add_to_cart` Type: metric
Cost per Unique Add to Cart (SKAN)	Field Name: `skan_cost_per_add_to_cart` Type: metric
Unique Add to Cart Rate (%) (SKAN)	Field Name: `skan_add_to_cart_rate` Type: metric
Total Add to Cart (SKAN)	Field Name: `skan_total_add_to_cart` Type: metric
Cost per Add to Cart (SKAN)	Field Name: `skan_cost_per_total_add_to_cart` Type: metric
Total Add to Cart Value (SKAN)	Field Name: `skan_total_add_to_cart_value` Type: metric
Unique Checkout (SKAN)	Field Name: `skan_checkout` Type: metric
Cost per Unique Checkout (SKAN)	Field Name: `skan_cost_per_checkout` Type: metric
Unique Checkout Rate (%) (SKAN)	Field Name: `skan_checkout_rate` Type: metric
Total Checkout (SKAN)	Field Name: `skan_total_checkout` Type: metric
Cost per Checkout (SKAN)	Field Name: `skan_cost_per_total_checkout` Type: metric
Total Checkout Value (SKAN)	Field Name: `skan_total_checkout_value` Type: metric
Unique View Content (SKAN)	Field Name: `skan_view_content` Type: metric
Cost per Unique View Content (SKAN)	Field Name: `skan_cost_per_view_content` Type: metric
Unique View Content Rate (%) (SKAN)	Field Name: `skan_view_content_rate` Type: metric
Total View Content (SKAN)	Field Name: `skan_total_view_content` Type: metric
Cost per View Content (SKAN)	Field Name: `skan_cost_per_total_view_content` Type: metric
Total View Content Value (SKAN)	Field Name: `skan_total_view_content_value` Type: metric
Unique Add Payment Info (SKAN)	Field Name: `skan_add_payment_info` Type: metric
Cost per Unique Add Payment Info (SKAN)	Field Name: `skan_cost_per_add_payment_info` Type: metric
Unique Add Payment Info Rate (%) (SKAN)	Field Name: `skan_add_payment_info_rate` Type: metric
Total Add Payment Info (SKAN)	Field Name: `skan_total_add_payment_info` Type: metric
Cost per Add Payment Info (SKAN)	Field Name: `skan_cost_total_add_payment_info` Type: metric
Unique Add to Wishlist (SKAN)	Field Name: `skan_add_to_wishlist` Type: metric
Cost per Unique Add to Wishlist (SKAN)	Field Name: `skan_cost_per_add_to_wishlist` Type: metric
Unique Add to Wishlist Rate (%) (SKAN)	Field Name: `skan_add_to_wishlist_rate` Type: metric
Total Add to Wishlist (SKAN)	Field Name: `skan_total_add_to_wishlist` Type: metric
Cost per Add to Wishlist (SKAN)	Field Name: `skan_cost_per_total_add_to_wishlist` Type: metric
Total Add to Wishlist Value (SKAN)	Field Name: `skan_total_add_to_wishlist_value` Type: metric
Unique Launch App (SKAN)	Field Name: `skan_launch_app` Type: metric
Cost per Unique Launch App (SKAN)	Field Name: `skan_cost_per_launch_app` Type: metric
Unique Launch App Rate (%) (SKAN)	Field Name: `skan_launch_app_rate` Type: metric
Total Launch App (SKAN)	Field Name: `skan_total_launch_app` Type: metric
Cost per Launch App (SKAN)	Field Name: `skan_cost_per_total_launch_app` Type: metric
Total Complete Tutorial (SKAN)	Field Name: `skan_total_complete_tutorial` Type: metric
Cost per Complete Tutorial (SKAN)	Field Name: `skan_cost_per_total_complete_tutorial` Type: metric
Unique Complete Tutorial (SKAN)	Field Name: `skan_complete_tutorial` Type: metric
Cost per Unique Complete Tutorial (SKAN)	Field Name: `skan_cost_per_complete_tutorial` Type: metric
Unique Complete Tutorial Rate (%) (SKAN)	Field Name: `skan_complete_tutorial_rate` Type: metric
Total Complete Tutorial Value (SKAN)	Field Name: `skan_total_complete_tutorial_value` Type: metric
Unique Create Group (SKAN)	Field Name: `skan_create_group` Type: metric
Cost per Unique Create Group (SKAN)	Field Name: `skan_cost_per_create_group` Type: metric
Unique Create Group Rate (%) (SKAN)	Field Name: `skan_create_group_rate` Type: metric
Total Create Group (SKAN)	Field Name: `skan_total_create_group` Type: metric
Cost per Create Group (SKAN)	Field Name: `skan_cost_per_total_create_group` Type: metric
Total Create Group Value (SKAN)	Field Name: `skan_total_create_group_value` Type: metric
Unique Join Group (SKAN)	Field Name: `skan_join_group` Type: metric
Cost per Unique Join Group (SKAN)	Field Name: `skan_cost_per_join_group` Type: metric
Unique Join Group Rate (%) (SKAN)	Field Name: `skan_join_group_rate` Type: metric
Total Join Group (SKAN)	Field Name: `skan_total_join_group` Type: metric
Cost per Join Group (SKAN)	Field Name: `skan_cost_per_total_join_group` Type: metric
Total Join Group Value (SKAN)	Field Name: `skan_total_join_group_value` Type: metric
Unique Create Role (SKAN)	Field Name: `skan_create_gamerole` Type: metric
Cost per Unique Create Role (SKAN)	Field Name: `skan_cost_per_create_gamerole` Type: metric
Unique Create Role Rate (%) (SKAN)	Field Name: `skan_create_gamerole_rate` Type: metric
Total Create Role (SKAN)	Field Name: `skan_total_create_gamerole` Type: metric
Cost per Create Role (SKAN)	Field Name: `skan_cost_per_total_create_gamerole` Type: metric
Total Create Role Value (SKAN)	Field Name: `skan_total_create_gamerole_value` Type: metric
Unique Spend Credit (SKAN)	Field Name: `skan_spend_credits` Type: metric
Cost per Unique Spend Credit (SKAN)	Field Name: `skan_cost_per_spend_credits` Type: metric
Spend Credit Rate (%) (SKAN)	Field Name: `skan_spend_credits_rate` Type: metric
Total Spend Credit (SKAN)	Field Name: `skan_total_spend_credits` Type: metric
Cost per Spend Credit (SKAN)	Field Name: `skan_cost_per_total_spend_credits` Type: metric
Total Spend Credit Value (SKAN)	Field Name: `skan_total_spend_credits_value` Type: metric
Unique Achieve Level (SKAN)	Field Name: `skan_achieve_level` Type: metric
Cost per Unique Achieve Level (SKAN)	Field Name: `skan_cost_per_achieve_level` Type: metric
Achieve Level Rate (%) (SKAN)	Field Name: `skan_achieve_level_rate` Type: metric
Total Achieve Level (SKAN)	Field Name: `skan_total_achieve_level` Type: metric
Cost per Achieve Level (SKAN)	Field Name: `skan_cost_per_total_achieve_level` Type: metric
Total Achieve Level Value (SKAN)	Field Name: `skan_total_achieve_level_value` Type: metric
Unique Unlock Achievement (SKAN)	Field Name: `skan_unlock_achievement` Type: metric
Cost per Unique Unlock Achievement (SKAN)	Field Name: `skan_cost_per_unlock_achievement` Type: metric
Unique Unlock Achievement Rate (%) (SKAN)	Field Name: `skan_unlock_achievement_rate` Type: metric
Total Unlock Achievement (SKAN)	Field Name: `skan_total_unlock_achievement` Type: metric
Cost per Unlock Achievement (SKAN)	Field Name: `skan_cost_per_total_unlock_achievement` Type: metric
Total Unlock Achievement Value (SKAN)	Field Name: `skan_total_unlock_achievement_value` Type: metric
Unique Generate Lead (SKAN)	Field Name: `skan_sales_lead` Type: metric
Cost per Unique Generate Lead (SKAN)	Field Name: `skan_cost_per_sales_lead` Type: metric
Unique Generate Lead Rate (%) (SKAN)	Field Name: `skan_sales_lead_rate` Type: metric
Total Generate Lead (SKAN)	Field Name: `skan_total_sales_lead` Type: metric
Cost per Generate Lead (SKAN)	Field Name: `skan_cost_per_total_sales_lead` Type: metric
Total Generate Lead Value (SKAN)	Field Name: `skan_total_sales_lead_value` Type: metric
Unique In-App Ad Click (SKAN)	Field Name: `skan_in_app_ad_click` Type: metric
Cost per Unique In-App Ad Click (SKAN)	Field Name: `skan_cost_per_in_app_ad_click` Type: metric
Unique In-App Ad Click Rate (%) (SKAN)	Field Name: `skan_in_app_ad_click_rate` Type: metric
Total In-App Ad Click (SKAN)	Field Name: `skan_total_in_app_ad_click` Type: metric
Cost per In-App Ad Click (SKAN)	Field Name: `skan_cost_per_total_in_app_ad_click` Type: metric
Total In-App Ad Click Value (SKAN)	Field Name: `skan_total_in_app_ad_click_value` Type: metric
Unique In-App Ad Impr (SKAN)	Field Name: `skan_in_app_ad_impr` Type: metric
Cost per Unique In-App Ad Impr (SKAN)	Field Name: `skan_cost_per_in_app_ad_impr` Type: metric
Unique In-App Ad Impr Rate (%) (SKAN)	Field Name: `skan_in_app_ad_impr_rate` Type: metric
Total In-App Ad Impr (SKAN)	Field Name: `skan_total_in_app_ad_impr` Type: metric
Cost per In-App Ad Impr (SKAN)	Field Name: `skan_cost_per_total_in_app_ad_impr` Type: metric
Total In-App Ad Impr Value (SKAN)	Field Name: `skan_total_in_app_ad_impr_value` Type: metric
Unique Loan Apply (SKAN)	Field Name: `skan_loan_apply` Type: metric
Cost per Unique Loan Apply (SKAN)	Field Name: `skan_cost_per_loan_apply` Type: metric
Unique Loan Apply Rate (%) (SKAN)	Field Name: `skan_loan_apply_rate` Type: metric
Total Loan Apply (SKAN)	Field Name: `skan_total_loan_apply` Type: metric
Cost per Loan Apply (SKAN)	Field Name: `skan_cost_per_total_loan_apply` Type: metric
Unique Loan Approval (SKAN)	Field Name: `skan_loan_credit` Type: metric
Cost per Unique Loan Approval (SKAN)	Field Name: `skan_cost_per_loan_credit` Type: metric
Unique Loan Approval Rate (%) (SKAN)	Field Name: `skan_loan_credit_rate` Type: metric
Total Loan Approval (SKAN)	Field Name: `skan_total_loan_credit` Type: metric
Cost per Loan Approval (SKAN)	Field Name: `skan_cost_per_total_loan_credit` Type: metric
Unique Loan Disbursement (SKAN)	Field Name: `skan_loan_disbursement` Type: metric
Cost per Unique Loan Disbursement (SKAN)	Field Name: `skan_cost_per_loan_disbursement` Type: metric
Unique Loan Disbursement Rate (%) (SKAN)	Field Name: `skan_loan_disbursement_rate` Type: metric
Total Loan Disbursement (SKAN)	Field Name: `skan_total_loan_disbursement` Type: metric
Cost per Loan Disbursement (SKAN)	Field Name: `skan_cost_per_total_loan_disbursement` Type: metric
Unique Login (SKAN)	Field Name: `skan_login` Type: metric
Cost per Unique Login (SKAN)	Field Name: `skan_cost_per_login` Type: metric
Uni que Login Rate (%) (SKAN)	Field Name: `skan_login_rate` Type: metric
Total Login (SKAN)	Field Name: `skan_total_login` Type: metric
Cost per Login (SKAN)	Field Name: `skan_cost_per_total_login` Type: metric
Unique Rate (SKAN)	Field Name: `skan_ratings` Type: metric
Cost per Unique Rate (SKAN)	Field Name: `skan_cost_per_ratings` Type: metric
Unique Rate Rate (%) (SKAN)	Field Name: `skan_ratings_rate` Type: metric
Total Rate (SKAN)	Field Name: `skan_total_ratings` Type: metric
Cost per Rate (SKAN)	Field Name: `skan_cost_per_total_ratings` Type: metric
Total Rate Value (SKAN)	Field Name: `skan_total_ratings_value` Type: metric
Unique Search (SKAN)	Field Name: `skan_search` Type: metric
Cost per Unique Search (SKAN)	Field Name: `skan_cost_per_search` Type: metric
Unique Search Rate (%) (SKAN)	Field Name: `skan_search_rate` Type: metric
Total Search (SKAN)	Field Name: `skan_total_search` Type: metric
Cost per Search (SKAN)	Field Name: `skan_cost_per_total_search` Type: metric
Unique Start Trial (SKAN)	Field Name: `skan_start_trial` Type: metric
Cost per Unique Start Trial (SKAN)	Field Name: `skan_cost_per_start_trial` Type: metric
Unique Start Trial Rate (%) (SKAN)	Field Name: `skan_start_trial_rate` Type: metric
Total Start Trial (SKAN)	Field Name: `skan_total_start_trial` Type: metric
Cost per Start Trial (SKAN)	Field Name: `skan_cost_per_total_start_trial` Type: metric
Unique Subscribe (SKAN)	Field Name: `skan_subscribe` Type: metric
Cost per Unique Subscribe (SKAN)	Field Name: `skan_cost_per_subscribe` Type: metric
Unique Subscribe Rate (%) (SKAN)	Field Name: `skan_subscribe_rate` Type: metric
Total Subscribe (SKAN)	Field Name: `skan_total_subscribe` Type: metric
Cost per Subscribe (SKAN)	Field Name: `skan_cost_per_total_subscribe` Type: metric
Total Subscribe Value (SKAN)	Field Name: `skan_total_subscribe_value` Type: metric

Offline


Payments completed (offline)	Field Name: `offline_shopping_events` Type: metric
Cost per complete payment (offline)	Field Name: `cost_per_offline_shopping_event` Type: metric
Unique payment completion rate (offline)	Field Name: `offline_shopping_event_rate` Type: metric
Value per complete payment (offline)	Field Name: `value_per_offline_shopping_event` Type: metric
Payment completion value (offline)	Field Name: `offline_shopping_events_value` Type: metric
Payment completion ROAS (offline)	Field Name: `offline_shopping_events_roas` Type: metric
Contacts (offline)	Field Name: `offline_contact_events` Type: metric
Cost per contact (offline)	Field Name: `cost_per_offline_contact_event` Type: metric
Unique contact rate (offline)	Field Name: `offline_contact_event_rate` Type: metric
Value per contact (offline)	Field Name: `value_per_offline_contact_event` Type: metric
Contact value (offline)	Field Name: `offline_contact_events_value` Type: metric
Subscriptions (offline)	Field Name: `offline_subscribe_events` Type: metric
Cost per subscription (offline)	Field Name: `cost_per_offline_subscribe_event` Type: metric
Unique subscription rate (offline)	Field Name: `offline_subscribe_event_rate` Type: metric
Value per subscription (offline)	Field Name: `value_per_offline_subscribe_event` Type: metric
Subscription value (offline)	Field Name: `offline_subscribe_events_value` Type: metric
Form submissions (offline)	Field Name: `offline_form_events` Type: metric
Cost per form submitted (offline)	Field Name: `cost_per_offline_form_event` Type: metric
Unique form submission rate (offline)	Field Name: `offline_form_event_rate` Type: metric
Value per form submitted (offline)	Field Name: `value_per_offline_form_event` Type: metric
Form submission value (offline)	Field Name: `offline_form_events_value` Type: metric
Payment info adds (offline)	Field Name: `offline_add_payment_info_events` Type: metric
Cost per payment info add (offline)	Field Name: `cost_per_offline_add_payment_info_event` Type: metric
Unique payment info add rate (offline)	Field Name: `offline_add_payment_info_event_rate` Type: metric
Value per payment info add (offline)	Field Name: `value_per_offline_add_payment_info_event` Type: metric
Payment info add value (offline)	Field Name: `offline_add_payment_info_events_value` Type: metric
Adds to cart (offline)	Field Name: `offline_add_to_cart_events` Type: metric
Cost per add to cart (offline)	Field Name: `cost_per_offline_add_to_cart_event` Type: metric
Unique add to cart rate (offline)	Field Name: `offline_add_to_cart_event_rate` Type: metric
Value per add to cart (offline)	Field Name: `value_per_offline_add_to_cart_event` Type: metric
Add to cart value (offline)	Field Name: `offline_add_to_cart_events_value` Type: metric
Adds to wishlist (offline)	Field Name: `offline_add_to_wishlist_events` Type: metric
Cost per add to wishlist (offline)	Field Name: `cost_per_offline_add_to_wishlist_event` Type: metric
Unique add to wishlist rate (offline)	Field Name: `offline_add_to_wishlist_event_rate` Type: metric
Value per add to wishlist (offline)	Field Name: `value_per_offline_add_to_wishlist_event` Type: metric
Add to wishlist value (offline)	Field Name: `offline_add_to_wishlist_events_value` Type: metric
Button clicks (offline)	Field Name: `offline_click_button_events` Type: metric
Cost per button click (offline)	Field Name: `cost_per_offline_click_button_event` Type: metric
Unique button click rate (offline)	Field Name: `offline_click_button_event_rate` Type: metric
Value per button click (offline)	Field Name: `value_per_offline_click_button_event` Type: metric
Button click value (offline)	Field Name: `offline_click_button_events_value` Type: metric
Registrations completed (offline)	Field Name: `offline_complete_registration_events` Type: metric
Cost per complete registration (offline)	Field Name: `cost_per_offline_complete_registration_event` Type: metric
Unique registration completion rate (offline)	Field Name: `offline_complete_registration_event_rate` Type: metric
Value per complete registration (offline)	Field Name: `value_per_offline_complete_registration_event` Type: metric
Registration completion value (offline)	Field Name: `offline_complete_registration_events_value` Type: metric
Downloads (offline)	Field Name: `offline_download_events` Type: metric
Cost per download (offline)	Field Name: `cost_per_offline_download_event` Type: metric
Unique download rate (offline)	Field Name: `offline_download_event_rate` Type: metric
Value per download (offline)	Field Name: `value_per_offline_download_event` Type: metric
Download value (offline)	Field Name: `offline_download_events_value` Type: metric
Checkouts initiated (offline)	Field Name: `offline_initiate_checkout_events` Type: metric
Cost per checkout initiated (offline)	Field Name: `cost_per_offline_initiate_checkout_event` Type: metric
Unique checkout initiation rate (offline)	Field Name: `offline_initiate_checkout_event_rate` Type: metric
Value per checkout initiated (offline)	Field Name: `value_per_offline_initiate_checkout_event` Type: metric
Checkout initiation value (offline)	Field Name: `offline_initiate_checkout_events_value` Type: metric
Orders placed (offline)	Field Name: `offline_place_order_events` Type: metric
Cost per order placed (offline)	Field Name: `cost_per_offline_place_order_event` Type: metric
Unique orders placed rate (offline)	Field Name: `offline_place_order_event_rate` Type: metric
Value per order placed (offline)	Field Name: `value_per_offline_place_order_event` Type: metric
Orders placed value (offline)	Field Name: `offline_place_order_events_value` Type: metric
Searches (offline)	Field Name: `offline_search_events` Type: metric
Cost per search (offline)	Field Name: `cost_per_offline_search_event` Type: metric
Unique search rate (offline)	Field Name: `offline_search_event_rate` Type: metric
Value per search (offline)	Field Name: `value_per_offline_search_event` Type: metric
Search value (offline)	Field Name: `offline_search_events_value` Type: metric
Content views (offline)	Field Name: `offline_view_content_events` Type: metric
Cost per content view (offline)	Field Name: `cost_per_offline_view_content_event` Type: metric
Unique content view rate (offline)	Field Name: `offline_view_content_event_rate` Type: metric
Value per content view (offline)	Field Name: `value_per_offline_view_content_event` Type: metric
Content view value (offline)	Field Name: `offline_view_content_events_value` Type: metric
ROAS (Shop)	Field Name: `onsite_shopping_roas` Type: metric
Purchases (Shop)	Field Name: `onsite_shopping` Type: metric
Cost per purchase (Shop)	Field Name: `cost_per_onsite_shopping` Type: metric
Purchase rate (Shop) (%)	Field Name: `onsite_shopping_rate` Type: metric
Average order value (Shop)	Field Name: `value_per_onsite_shopping` Type: metric
Gross revenue (Shop)	Field Name: `total_onsite_shopping_value` Type: metric
Checkouts initiated (Shop)	Field Name: `onsite_initiate_checkout_count` Type: metric
Cost per checkout initiated (Shop)	Field Name: `cost_per_onsite_initiate_checkout_count` Type: metric
Checkout initiation rate (Shop) (%)	Field Name: `onsite_initiate_checkout_count_rate` Type: metric
Value per checkout initiated (Shop)	Field Name: `value_per_onsite_initiate_checkout_count` Type: metric
Checkout initiation value (Shop)	Field Name: `total_onsite_initiate_checkout_count_value` Type: metric
Product page views (Shop)	Field Name: `onsite_on_web_detail` Type: metric
Cost per product page view (Shop)	Field Name: `cost_per_onsite_on_web_detail` Type: metric
Product page view rate (Shop) (%)	Field Name: `onsite_on_web_detail_rate` Type: metric
Value per product page view (Shop)	Field Name: `value_per_onsite_on_web_detail` Type: metric
Product page view value (Shop)	Field Name: `total_onsite_on_web_detail_value` Type: metric
Add to cart (Shop)	Field Name: `onsite_on_web_cart` Type: metric
Cost per add to cart (Shop)	Field Name: `cost_per_onsite_on_web_cart` Type: metric
Add to cart rate (Shop) (%)	Field Name: `onsite_on_web_cart_rate` Type: metric
Value per add to cart (Shop)	Field Name: `value_per_onsite_on_web_cart` Type: metric
Add to cart value (Shop)	Field Name: `total_onsite_on_web_cart_value` Type: metric

Interactive Add On


Interactive Add On Impressions	Field Name: `interactive_add_on_impressions` Type: metric
Interactive Add On Destination Clicks	Field Name: `interactive_add_on_destination_clicks` Type: metric
Interactive Add On Activity Clicks	Field Name: `interactive_add_on_activity_clicks` Type: metric
Interactive Add On Option A Clicks	Field Name: `interactive_add_on_option_a_clicks` Type: metric
Interactive Add On Option B Clicks	Field Name: `interactive_add_on_option_b_clicks` Type: metric
Countdown Sticker Recall Clicks	Field Name: `countdown_sticker_recall_clicks` Type: metric

Live Metrics


Live Views	Field Name: `live_views` Type: metric
Live Unique Views	Field Name: `live_unique_views` Type: metric
Live Effective Views	Field Name: `live_effective_views` Type: metric
Live Product Clicks	Field Name: `live_product_clicks` Type: metric

Getting started

Data Destinations

Data Sources

TikTok Ads Metrics & Dimensions

Dimensions

Most Used

Campaign

Audience

Ad Group

Ad

Ad Creative

Ad Detail

Placement

Metrics

Most Used

Results

Performance

Reach

Video

Engagement

Page Metrics

Onsite Metrics

Spend

In App Metrics

SKAN Results (IOS)

Attribution

SKAN Attribution (IOS)

SKAN In App (IOS)

Offline

Interactive Add On

Live Metrics

Getting started

Data Destinations

Data Sources

​Dimensions

​Most Used

​Campaign

​Audience

​Ad Group

​Ad

​Ad Creative

​Ad Detail

​Placement

​Metrics

​Most Used

​Results

​Performance

​Reach

​Video

​Engagement

​Page Metrics

​Onsite Metrics

​Spend

​In App Metrics

​SKAN Results (IOS)

​Attribution

​SKAN Attribution (IOS)

​SKAN In App (IOS)

​Offline

​Interactive Add On

​Live Metrics

Dimensions

Most Used

Campaign

Audience

Ad Group

Ad

Ad Creative

Ad Detail

Placement

Metrics

Most Used

Results

Performance

Reach

Video

Engagement

Page Metrics

Onsite Metrics

Spend

In App Metrics

SKAN Results (IOS)

Attribution

SKAN Attribution (IOS)

SKAN In App (IOS)

Offline

Interactive Add On

Live Metrics