Last updated: July 31, 2026
82 dimensions
711 metrics
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
Dimensions
Dimensions are the attributes you can use to segment and group your TikTok Ads data.Most Used
Advertiser ID | Advertiser Account Unique Identifier. Field Name: advertiser_idType: dimension |
Advertiser Name | Advertiser Account Unique Identifier. Field Name: advertiser_nameType: dimension |
Currency | Advertiser’s Currency Code. Field Name: currencyType: dimension |
Campaign ID | Campaign Unique Identifier Field Name: campaign_idType: dimension |
Campaign Name | Campaign Name Field Name: campaign_nameType: dimension |
Ad group ID | Ad Group Unique Identifier Field Name: adgroup_idType: dimension |
Ad group Name | Ad Group Name Field Name: adgroup_nameType: dimension |
Ad ID | Ad Unique Identifier Field Name: ad_idType: dimension |
Ad Name | Ad Name Field Name: ad_nameType: dimension |
Campaign
Campaign Budget Mode | Field Name: campaign_budget_modeType: dimension |
Campaign Objective Type | Field Name: campaign_objective_typeType: dimension |
Campaign Budget | Field Name: campaign_budgetType: dimension |
Campaign Objective | Field Name: campaign_objectiveType: dimension |
Campaign Create Time | Field Name: campaign_create_timeType: dimension |
Campaign Modify Time | Field Name: campaign_modify_timeType: dimension |
Campaign Type | Field Name: campaign_typeType: dimension |
Campaign Operation Status | Field Name: campaign_operation_statusType: dimension |
Campaign Secondary Status | The delivery status of the campaign, e.g. CAMPAIGN_STATUS_ENABLE, CAMPAIGN_STATUS_DISABLE, CAMPAIGN_STATUS_BUDGET_EXCEED. Field Name: campaign_secondary_statusType: dimension |
Campaign is New Structure | Field Name: campaign_is_new_structureType: dimension |
Campaign Automation Type | The automation type of the campaign. Field Name: campaign_automation_typeType: dimension |
Audience
Country Code | Group Metrics by Country Field Name: country_codeType: dimension |
Province | Group metrics by province/region (sub-country). Must be used on its own — cannot be combined with other audience breakdowns. Field Name: province_nameType: dimension |
Province ID | Group metrics by TikTok’s numeric province/region ID. Must be used on its own — cannot be combined with other audience breakdowns. Field Name: province_idType: dimension |
Gender | Group Metrics by Gender Field Name: genderType: dimension |
Age | Group Metrics by Age Field Name: ageType: dimension |
Audience network | Group Metrics by Audience Network Field Name: acType: dimension |
Device | Group metrics by device platform (Android, iPhone, iPad, Unknown). Field Name: platformType: dimension |
Ad Group
Ad Group Schedule Start Time | Field Name: adgroup_schedule_start_timeType: dimension |
Ad Group Schedule End Time | Field Name: adgroup_schedule_end_timeType: dimension |
Ad Group Scheduled Budget | Field Name: adgroup_scheduled_budgetType: dimension |
Ad Group Secondary Status | Field Name: adgroup_secondary_statusType: dimension |
Ad Group Placements | Field Name: adgroup_placementsType: dimension |
Ad Group Bid Type | Field Name: adgroup_bid_typeType: dimension |
Ad Group Schedule Type | Field Name: adgroup_schedule_typeType: dimension |
Ad Group Create Time | Field Name: adgroup_create_timeType: dimension |
Ad Group Is Smart Performance Campaign | Field Name: adgroup_is_smart_performance_campaignType: dimension |
Ad Group Budget | Field Name: adgroup_budgetType: dimension |
Ad Group Operation Status | Field Name: adgroup_operation_statusType: dimension |
Ad Group Optimization Event | Field Name: adgroup_optimization_eventType: dimension |
Ad Group Bid Display Mode | Field Name: adgroup_bid_display_modeType: dimension |
Ad Group Optimization Goal | Field Name: adgroup_optimization_goalType: dimension |
Ad Group Billing Event | Field Name: adgroup_billing_eventType: dimension |
Ad Group Budget Mode | Field Name: adgroup_budget_modeType: dimension |
Ad Group Promotion Type | Field Name: adgroup_promotion_typeType: dimension |
Ad Group Modify Time | Field Name: adgroup_modify_timeType: dimension |
Ad
Ad Call To Action | Field Name: ad_call_to_actionType: dimension |
Ad Landing Page Url | Field Name: ad_landing_page_urlType: dimension |
Ad Identity Type | Field Name: ad_identity_typeType: dimension |
Ad App Name | Field Name: ad_app_nameType: dimension |
Ad Modify Time | Field Name: ad_modify_timeType: dimension |
Ad Promotional Music Disabled | Field Name: ad_promotional_music_disabledType: dimension |
Ad Viewability Vast Url | Field Name: ad_viewability_vast_urlType: dimension |
Ad Format | Field Name: ad_ad_formatType: dimension |
Ad Brand Safety Vast Url | Field Name: ad_brand_safety_vast_urlType: dimension |
Ad Operation Status | Field Name: ad_operation_statusType: dimension |
Ad Is Aco | Field Name: ad_is_acoType: dimension |
Ad Is New Structure | Field Name: ad_is_new_structureType: dimension |
Ad Display Name | Field Name: ad_display_nameType: dimension |
Ad Create Time | Field Name: ad_create_timeType: dimension |
Ad Click Tracking Url | Field Name: ad_click_tracking_urlType: dimension |
Ad Playable Url | Field Name: ad_playable_urlType: dimension |
Ad Secondary Status | Field Name: ad_secondary_statusType: dimension |
Ad Impression Tracking Url | Field Name: ad_impression_tracking_urlType: dimension |
Ad Deeplink Type | Field Name: ad_deeplink_typeType: dimension |
Ad Avatar Icon Web Uri | Field Name: ad_avatar_icon_web_uriType: dimension |
Ad Fallback Type | Field Name: ad_fallback_typeType: dimension |
Ad Profile Image Url | Field Name: ad_profile_image_urlType: dimension |
Ad Deeplink | Field Name: ad_deeplinkType: dimension |
Ad Optimization Event | Field Name: ad_optimization_eventType: dimension |
Ad Vast Moat Enabled | Field Name: ad_vast_moat_enabledType: dimension |
Ad Text | The text or caption displayed in the ad. Field Name: ad_textType: dimension |
TikTok Item ID | The TikTok item ID of the organic post used for Spark Ads. Spark Ads allow advertisers to boost organic TikTok posts as ads. Field Name: ad_tiktok_item_idType: dimension |
Ad Creative
Creative Thumbnail URL | URL of the ad video thumbnail. Field Name: creative_thumbnail_urlType: dimension |
Creative Preview URL | URL of the ad video preview. Field Name: creative_preview_urlType: dimension |
Creative Format | Format of the ad video. Field Name: creative_formatType: dimension |
Creative Thumbnail | Ad video thumbnail image. Field Name: creative_thumbnailType: dimension |
Creative File Name | File name of the creative asset. Field Name: creative_file_nameType: dimension |
Creative Preview URL Expire Time | Expiration time for the creative preview URL. Field Name: creative_preview_url_expire_timeType: dimension |
Creative Duration | Duration of the creative asset. Field Name: creative_durationType: dimension |
Ad Detail
Ad Type | You can use this dimension to distinguish between Search Ads and non-Search Ads. Field Name: ad_typeType: dimension |
Search Term | Group Metrics by Search Term Field Name: search_termsType: dimension |
Placement
Placement | Field Name: placementType: dimension |
Metrics
Metrics are the numerical values you can measure and analyze from your TikTok Ads campaigns.Most Used
Cost | The estimated total amount of money you’ve spent on your campaign, ad group or ad during its schedule. Field Name: spendType: metric |
Impressions | The number of times your ads were on screen. Field Name: impressionsType: metric |
Clicks | The number of clicks on your ads that led to advertiser-specified destinations. Field Name: clicksType: metric |
Reach | The number of unique users who saw your ads at least once. This metric is estimated. Field Name: reachType: metric |
Results
Result | The number of times your ad achieved an outcome, based on the optimization goal you selected. Note: this metric is not available at the campaign level. Use it at the advertiser, ad group, or ad level. Field Name: resultType: metric |
Conversion | The number of times your ad achieved an outcome, based on the secondary goal you selected. Field Name: conversionType: metric |
Cost per conversion | Field Name: cost_per_conversionType: metric |
Conversion rate (CVR, clicks) | Field Name: conversion_rateType: metric |
Conversion rate (CVR) | Field Name: conversion_rate_v2Type: metric |
Real-time conversions | Field Name: real_time_conversionType: metric |
Real-time cost per conversion | Field Name: real_time_cost_per_conversionType: metric |
Real-time conversion rate (CVR, clicks) | Field Name: real_time_conversion_rateType: metric |
Real-time conversion rate (CVR) | Field Name: real_time_conversion_rate_v2Type: metric |
Cost per result | The average cost for each result. Not available at the campaign level. Field Name: cost_per_resultType: metric |
Result rate | The percentage of results over impressions. Not available at the campaign level. Field Name: result_rateType: metric |
Real-time results | Field Name: real_time_resultType: metric |
Real-time cost per result | Field Name: real_time_cost_per_resultType: metric |
Real-time result rate | Field Name: real_time_result_rateType: metric |
Secondary goal result | Field Name: secondary_goal_resultType: metric |
Cost per secondary goal result | Field Name: cost_per_secondary_goal_resultType: metric |
Secondary goal result rate | Field Name: secondary_goal_result_rateType: metric |
Landing Page View | The number of landing page view events from your ads. Field Name: total_landing_page_viewType: metric |
Performance
CPC | The average amount of money you’ve spent on a click (destination). Field Name: cpcType: metric |
CPM | The average amount of money you’ve spent per 1,000 impressions. Field Name: cpmType: metric |
CTR | The percentage of times people saw your ad and performed a click (destination). Field Name: ctrType: metric |
Reach
Gross Impressions (Includes Invalid Impressions) | Field Name: gross_impressionsType: metric |
Cost per 1,000 people reached | Field Name: cost_per_1000_reachedType: metric |
Frequency | Field Name: frequencyType: metric |
Video
Video Views | The number of times your video starts to play. Replays will not be counted. Field Name: video_play_actionsType: metric |
Video Views at 25% | The number of times your video was played at 25% of its length. Replays will not be counted. Field Name: video_views_p25Type: metric |
Video Views at 50% | The number of times your video was played at 50% of its length. Replays will not be counted. Field Name: video_views_p50Type: metric |
Video Views at 75% | The number of times your video was played at 75% of its length. Replays will not be counted. Field Name: video_views_p75Type: metric |
Video Views at 100% | The number of times your video was played at 100% of its length. Replays will not be counted. Field Name: video_views_p100Type: metric |
2-Second Video Views | The number of times your video played for at least 2 seconds. Replays will not be counted. Field Name: video_watched_2sType: metric |
6-Second Video Views | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. Field Name: video_watched_6sType: metric |
Avg. Watch Time Per View | The average time your video was played per single video view, including any time spent replaying the video. Field Name: average_video_playType: metric |
Avg. Watch Time Per Person | The average time your video was played per person, including any time spent replaying the video. This metric is estimated. Field Name: average_video_play_per_userType: metric |
6-second focused views | Number of times your video was played for at least 6 seconds, played in full if it is less than 6 seconds, or received at least 1 engagement within the first 6 seconds. Field Name: engaged_viewType: metric |
6-second focused views (paid views) | Number of times your video was played for at least 6 seconds, or played in full if it is less than 6 seconds. For each video impression, plays are counted separately and replays are excluded. Field Name: paid_engaged_viewType: metric |
6-second focused views (paid interactions) | The number of times your video received at least one positive interaction (likes, shares, follows, or clicks) without being viewed for 6 seconds. This metric is only available for advertisers using focused view products. Field Name: paid_engagement_engaged_viewType: metric |
15-second focused views | Number of times your video was played for at least 15 seconds, played in full if it is less than 15 seconds, or received at least 1 engagement within the first 15 seconds. Field Name: engaged_view_15sType: metric |
15-second focused views (paid views) | The number of times your video was viewed for at least 15 seconds, or viewed in full if it is less than 15 seconds long. For each video impression, plays are counted separately and replays are excluded. Field Name: paid_engaged_view_15sType: metric |
15-second focused views (paid interactions) | The number of times your video received at least one positive interaction (likes, shares, follows, or clicks) without being viewed for 15 seconds. This metric is only available for advertisers using focused view products. Field Name: paid_engagement_engaged_view_15sType: metric |
Engagement
Clicks (All) | Number of clicks from your ads. This includes clicks that lead to destination as well as those for social and interaction purposes. Field Name: engagementsType: metric |
CTR (all) | Percentage of impressions that resulted in a click out of all impressions. Field Name: engagement_rateType: metric |
Likes | Number of times your ad was liked during the ad impression. Field Name: likesType: metric |
Comments | Number of comments sent on your ad during the ad impression. Field Name: commentsType: metric |
Shares | Number of shares of your ad during the ad impression. Field Name: sharesType: metric |
Followers | Number of follows to the associated profile during the ad impression. Field Name: followsType: metric |
Paid profile visits | Number of visits to the associated profile during the ad impression. Field Name: profile_visitsType: metric |
Paid profile visit rate | Number of visits to the associated profile during the ad impression. Field Name: profile_visits_rateType: metric |
Sound clicks | Number of clicks on the sound associated with your ad during the ad impression. Field Name: clicks_on_music_discType: metric |
Duet button clicks | Number of clicks on the “Duet” button. Field Name: duet_clicksType: metric |
Stitch button clicks | Number of clicks on the “Stitch” button. Field Name: stitch_clicksType: metric |
Use sound button clicks | Number of clicks on the “Use sound” button. Field Name: sound_usage_clicksType: metric |
Anchor clicks | Number of clicks on ad anchors. Field Name: anchor_clicksType: metric |
Anchor click rate | Percentage of anchor clicks out of all impressions on your ads. Field Name: anchor_click_rateType: metric |
Hashtag clicks | Number of clicks on the hashtag challenge associated with your ad during the ad impression. Field Name: clicks_on_hashtag_challengeType: metric |
Instant experience average view time | Average time your Instant Experience was shown. Field Name: ix_page_duration_avgType: metric |
Instant experience average view percentage | Average percentage of content on your Instant Experience that was viewed. Field Name: ix_page_viewrate_avgType: metric |
Instant experience video views | Number of times your Instant Experience video was played. Replays are excluded. Field Name: ix_video_viewsType: metric |
Instant experience video views at 25% | Number of times your Instant Experience video was played at least 25% of its length. Replays are excluded. Field Name: ix_video_views_p25Type: metric |
Instant experience video views at 50% | Number of times your Instant Experience video was played at least 50% of its length. Replays are excluded. Field Name: ix_video_views_p50Type: metric |
Instant experience video views at 75% | Number of times your Instant Experience video was played at least 75% of its length. Replays are excluded. Field Name: ix_video_views_p75Type: metric |
Instant experience video views at 100% | Number of times your Instant Experience video was played 100% of its length. Replays are excluded. Field Name: ix_video_views_p100Type: metric |
Average Instant experience video view time | Average time your instant experience video was played in a single video view, including any time spent replaying the video. Field Name: ix_average_video_playType: metric |
Playlist page visit | The number of playlist page visits the paid ad drove during the campaign. Field Name: tt_playlist_visitType: metric |
Playlist page visit rate | The rate of playlist page visits per impression the paid ad drove during the campaign. Field Name: tt_playlist_visit_rateType: metric |
Page Metrics
Payment Completion ROAS (Page) | Field Name: complete_payment_roasType: metric |
Complete Payment (Page) | Field Name: complete_paymentType: metric |
Cost per Complete Payment (Page) | Field Name: cost_per_complete_paymentType: metric |
Complete Payment Rate (Page) | Field Name: complete_payment_rateType: metric |
Value per Complete Payment (Page) | Field Name: value_per_complete_paymentType: metric |
Total Complete Payment Value (Page) | Field Name: total_complete_payment_rateType: metric |
Cost per Landing Page View (Page) | Field Name: cost_per_landing_page_viewType: metric |
Landing Page View Rate (Page) | Field Name: landing_page_view_rateType: metric |
Total Page View (Page) | Field Name: total_pageviewType: metric |
Cost per Page View (Page) | Field Name: cost_per_pageviewType: metric |
Page View Rate (Page) | Field Name: pageview_rateType: metric |
Value per Page View (Page) | Field Name: avg_value_per_pageviewType: metric |
Total Page View Value (Page) | Field Name: total_value_per_pageviewType: metric |
Button Clicks (Page) | Field Name: button_clickType: metric |
Cost per Button Click (Page) | Field Name: cost_per_button_clickType: metric |
Button Click Rate (Page) | Field Name: button_click_rateType: metric |
Value per Button Click (Page) | Field Name: value_per_button_clickType: metric |
Button Click Value (Page) | Field Name: total_button_click_valueType: metric |
Add to Cart (Page) | Field Name: web_event_add_to_cartType: metric |
Cost per Add to Cart (Page) | Field Name: cost_per_web_event_add_to_cartType: metric |
Add to Cart Rate (Page) | Field Name: web_event_add_to_cart_rateType: metric |
Value per Add to Cart (Page) | Field Name: value_per_web_event_add_to_cartType: metric |
Add to Cart Value (Page) | Field Name: total_web_event_add_to_cart_valueType: metric |
Checkout Initiated (Page) | Field Name: initiate_checkoutType: metric |
Cost per Checkout Initiated (Page) | Field Name: cost_per_initiate_checkoutType: metric |
Checkout Initiation Rate (Page) | Field Name: initiate_checkout_rateType: metric |
Value per Checkout Initiated (Page) | Field Name: value_per_initiate_checkoutType: metric |
Checkout Initiation Value (Page) | Field Name: total_initiate_checkout_valueType: metric |
Search (Page) | Field Name: page_event_searchType: metric |
Cost per Search (Page) | Field Name: cost_per_page_event_searchType: metric |
Search Rate (Page) | Field Name: page_event_search_rateType: metric |
Value per Search (Page) | Field Name: value_per_page_event_searchType: metric |
Search Value (Page) | Field Name: total_page_event_search_valueType: metric |
Orders Placed (Page) | Field Name: on_web_orderType: metric |
Cost per Order Placed (Page) | Field Name: cost_per_on_web_orderType: metric |
Orders Placed Rate (Page) | Field Name: on_web_order_rateType: metric |
Value per Order Placed (Page) | Field Name: value_per_on_web_orderType: metric |
Order Placed Value (Page) | Field Name: total_on_web_order_valueType: metric |
Payment Info Added (Page) | Field Name: add_billingType: metric |
Cost per Payment Info Add (Page) | Field Name: cost_per_add_billingType: metric |
Payment Info Add Rate (Page) | Field Name: add_billing_rateType: metric |
Value per Payment Info Add (Page) | Field Name: value_per_add_billingType: metric |
Payment Info Add Value (Page) | Field Name: total_add_billing_valueType: metric |
Adds to Wishlist (Page) | Field Name: on_web_add_to_wishlistType: metric |
Cost per Add to Wishlist (Page) | Field Name: cost_per_on_web_add_to_wishlistType: metric |
Add to Wishlist Rate (Page) | Field Name: on_web_add_to_wishlist_per_clickType: metric |
Value per Add to Wishlist (Page) | Field Name: value_per_on_web_add_to_wishlistType: metric |
Add to Wishlist Value (Page) | Field Name: total_on_web_add_to_wishlist_valueType: metric |
Subscriptions (Page) | Field Name: on_web_subscribeType: metric |
Cost per Subscription (Page) | Field Name: cost_per_on_web_subscribeType: metric |
Subscription Rate (Page) | Field Name: on_web_subscribe_per_clickType: metric |
Value per Subscription (Page) | Field Name: value_per_on_web_subscribeType: metric |
Subscription Value (Page) | Field Name: total_on_web_subscribe_valueType: metric |
Form Submissions (Page) | Field Name: formType: metric |
Cost per Form Submission (Page) | Field Name: cost_per_formType: metric |
Form Submission Rate (Page) | Field Name: form_rateType: metric |
Value per Form Submission (Page) | Field Name: value_per_formType: metric |
Form Submission Value (Page) | Field Name: total_form_valueType: metric |
Downloads (Page) | Field Name: download_startType: metric |
Cost per Download (Page) | Field Name: cost_per_download_startType: metric |
Download Rate (Page) | Field Name: download_start_rateType: metric |
Value per Download (Page) | Field Name: value_per_download_startType: metric |
Download Value (Page) | Field Name: total_download_start_valueType: metric |
Custom Events (Web) | Field Name: custom_page_eventsType: metric |
Cost per Custom Event (Web) | Field Name: cost_per_custom_page_eventType: metric |
Custom Event Rate (Web) | Field Name: custom_page_event_rateType: metric |
Value per Custom Event (Web) | Field Name: value_per_custom_page_eventType: metric |
Custom Event Value (Web) | Field Name: custom_page_events_valueType: metric |
Page Browse | The number of page browse events. Field Name: page_browse_viewType: metric |
Cost per Page Browse | The average cost of each page browse event. Field Name: cost_per_page_browse_viewType: metric |
Page Browse Rate (%) | The percentage of page browse events out of all click events. Field Name: page_browse_view_rateType: metric |
Value per Page Browse | The average value returned from page browse events. Field Name: total_page_browse_view_valueType: metric |
Total Page Browse Value | The total value returned from page browse events. Field Name: value_per_page_browse_viewType: metric |
Contacts (Page) | The number of page contact actions attributed to your ads. Field Name: online_consultType: metric |
Cost per Contact (Page) | The average cost per page contact action attributed to your ads. Field Name: cost_per_online_consultType: metric |
Unique Contact Rate (Page) | The percentage of page contact actions from all clicks attributed to your ads. Field Name: online_consult_rateType: metric |
Value per Contact (Page) | The average value per page contact action attributed to your ads. Field Name: value_per_online_consultType: metric |
Contact Value (Page) | The total value of page contact actions attributed to your ads. Field Name: total_online_consult_valueType: metric |
Registrations Completed (Page) | The number of page complete registration actions attributed to your ads. Field Name: user_registrationType: metric |
Cost per Complete Registration (Page) | The average cost per page complete registration action attributed to your ads. Field Name: cost_per_user_registrationType: metric |
Registration Completion Rate (Page) | The percentage of page complete registration actions from all clicks attributed to your ads. Field Name: user_registration_rateType: metric |
Value per Complete Registration (Page) | The average value per page complete registration action attributed to your ads. Field Name: value_per_user_registrationType: metric |
Registration Completion Value (Page) | The total value of page complete registration actions attributed to your ads. Field Name: total_user_registration_valueType: metric |
Content Views (Page) | The number of page view content actions attributed to your ads. Field Name: page_content_view_eventsType: metric |
Cost per Content View (Page) | The average cost per page view content action attributed to your ads. Field Name: cost_per_page_content_view_eventType: metric |
Content View Rate (Page) | The percentage of page view content actions from all clicks attributed to your ads. Field Name: page_content_view_event_rateType: metric |
Value per Content View (Page) | The average value per page view content action attributed to your ads. Field Name: value_per_page_content_view_eventType: metric |
Content View Value (Page) | The total value of page view content actions attributed to your ads. Field Name: total_page_view_content_events_valueType: metric |
Product Details Page Browse | The number of product details page browse events. Field Name: product_details_page_browseType: metric |
Product Details Page Browse Cost | The average cost of each product details page browse event. Field Name: cost_per_product_details_page_browseType: metric |
Product Details Page Browse Rate (%) | The percentage of product details page browse events out of all click events. Field Name: product_details_page_browse_rateType: metric |
Value per Product Details Page Browse | The average value returned from product details page browse events. Field Name: value_per_product_details_page_browseType: metric |
Total Product Details Page Browse Value | The total value returned from product details page browse events. Field Name: total_product_details_page_browse_valueType: metric |
Onsite Metrics
Adds to wishlist (onsite) | Field Name: onsite_add_to_wishlistType: metric |
Cost per add to wishlist (onsite) | Field Name: cost_per_onsite_add_to_wishlistType: metric |
Unique add to wishlist rate (onsite) | Field Name: onsite_add_to_wishlist_rateType: metric |
Value per add to wishlist (onsite) | Field Name: value_per_onsite_add_to_wishlistType: metric |
Add to wishlist value (onsite) | Field Name: total_onsite_add_to_wishlist_valueType: metric |
Total Add Billing (Onsite) | Field Name: onsite_add_billingType: metric |
Cost per Add Billing (Onsite) | Field Name: cost_per_onsite_add_billingType: metric |
Add Billing Rate (Onsite) (%) | Field Name: onsite_add_billing_rateType: metric |
Value per Add Billing (Onsite) | Field Name: value_per_onsite_add_billingType: metric |
Total Add Billing Value (Onsite) | Field Name: total_onsite_add_billing_valueType: metric |
Form submissions (onsite) | Field Name: onsite_formType: metric |
Cost per form submitted (onsite) | Field Name: cost_per_onsite_formType: metric |
Unique form submission rate (onsite) | Field Name: onsite_form_rateType: metric |
Value per form submitted (onsite) | Field Name: value_per_onsite_formType: metric |
Form submission value (onsite) | Field Name: total_onsite_form_valueType: metric |
Total App Store Click (Onsite) | Field Name: onsite_download_startType: metric |
Cost per App Store Click (Onsite) | Field Name: cost_per_onsite_download_startType: metric |
App Store Click Rate (Onsite) (%) | Field Name: onsite_download_start_rateType: metric |
Total Destination Visit (Onsite) | Field Name: onsite_destination_visitsType: metric |
Cost per Destination Visit (Onsite) | Field Name: cost_per_onsite_destination_visitType: metric |
Destination Visit Rate (Onsite) | Field Name: onsite_destination_visit_rateType: metric |
Page Views (Onsite) | Field Name: ix_page_view_countType: metric |
Cost per Page Views (Onsite) | Field Name: cost_per_ix_page_view_countType: metric |
Page Views Rate (Onsite) (%) | Field Name: ix_page_view_count_rateType: metric |
Outbound clicks (Onsite) | Field Name: ix_button_click_countType: metric |
Cost per call-to-action button clicks (Onsite) | Field Name: cost_per_ix_button_click_countType: metric |
Call-to-action button clicks rate (Onsite) (%) | Field Name: ix_button_click_count_rateType: metric |
Product Clicks (Instant Experience) | Field Name: ix_product_click_countType: metric |
Cost per Product Clicks (Onsite) | Field Name: cost_per_ix_product_click_countType: metric |
Product Clicks Rate (Onsite) (%) | Field Name: ix_product_click_count_rateType: metric |
Spend
Net cost | Field Name: billed_costType: metric |
Cost Charged by Cash | Field Name: cash_spendType: metric |
Cost Charged by Voucher | Field Name: voucher_spendType: metric |
In App Metrics
Real-time App Install | Field Name: real_time_app_installType: metric |
Cost per Real-time App Install | Field Name: real_time_app_install_costType: metric |
App Install | Field Name: app_installType: metric |
Cost per App Install | Field Name: cost_per_app_installType: metric |
Unique registrations (app) | Field Name: registrationType: metric |
Unique cost per registration (app) | Field Name: cost_per_registrationType: metric |
Unique registration rate (app) | Field Name: registration_rateType: metric |
Registrations (app) | Field Name: total_registrationType: metric |
Cost per registration (app) | Field Name: cost_per_total_registrationType: metric |
Unique purchases (app) | Field Name: purchaseType: metric |
Unique cost per purchase (app) | Field Name: cost_per_purchaseType: metric |
Unique purchase rate (app) | Field Name: purchase_rateType: metric |
Purchases (app) | Field Name: total_purchaseType: metric |
Cost per purchase (app) | Field Name: cost_per_total_purchaseType: metric |
Value per purchase (app) | Field Name: value_per_total_purchaseType: metric |
Purchase value (app) | Field Name: total_purchase_valueType: metric |
Purchase ROAS (app) | Field Name: total_active_pay_roasType: metric |
Unique adds to cart (app) | Field Name: app_event_add_to_cartType: metric |
Unique cost per add to cart (app) | Field Name: cost_per_app_event_add_to_cartType: metric |
Unique add to cart rate (app) | Field Name: app_event_add_to_cart_rateType: metric |
Adds to cart (app) | Field Name: total_app_event_add_to_cartType: metric |
Cost per add to cart (app) | Field Name: cost_per_total_app_event_add_to_cartType: metric |
Value per add to cart (app) | Field Name: value_per_total_app_event_add_to_cartType: metric |
Add to cart value (app) | Field Name: total_app_event_add_to_cart_valueType: metric |
Unique checkouts (app) | Field Name: checkoutType: metric |
Unique cost per checkout (app) | Field Name: cost_per_checkoutType: metric |
Unique checkout rate (app) | Field Name: checkout_rateType: metric |
Checkouts (app) | Field Name: total_checkoutType: metric |
Cost per checkout (app) | Field Name: cost_per_total_checkoutType: metric |
Value per checkout (app) | Field Name: value_per_checkoutType: metric |
Checkout value (app) | Field Name: total_checkout_valueType: metric |
Unique content views (app) | Field Name: view_contentType: metric |
Unique cost per content view (app) | Field Name: cost_per_view_contentType: metric |
Unique content view rate (app) | Field Name: view_content_rateType: metric |
Content views (app) | Field Name: total_view_contentType: metric |
Cost per content view (app) | Field Name: cost_per_total_view_contentType: metric |
Value per content view (app) | Field Name: value_per_total_view_contentType: metric |
Content view value (app) | Field Name: total_view_content_valueType: metric |
Day 1 retention | Field Name: next_day_openType: metric |
Cost per unique day 1 retention | Field Name: cost_per_next_day_openType: metric |
Unique day 1 retention rate (%) | Field Name: next_day_open_rateType: metric |
Total day 1 retention | Field Name: total_next_day_openType: metric |
Cost per day 1 retention | Field Name: cost_per_total_next_day_openType: metric |
Unique payment info adds (app) | Field Name: add_payment_infoType: metric |
Unique cost per payment info add (app) | Field Name: cost_per_add_payment_infoType: metric |
Unique payment info add rate (app) | Field Name: add_payment_info_rateType: metric |
Payment info adds (app) | Field Name: total_add_payment_infoType: metric |
Cost per payment info add (app) | Field Name: cost_total_add_payment_infoType: metric |
Unique adds to wishlist (app) | Field Name: add_to_wishlistType: metric |
Unique cost per add to wishlist (app) | Field Name: cost_per_add_to_wishlistType: metric |
Unique add to wishlist rate (app) | Field Name: add_to_wishlist_rateType: metric |
Adds to wishlist (app) | Field Name: total_add_to_wishlistType: metric |
Cost per add to wishlist (app) | Field Name: cost_per_total_add_to_wishlistType: metric |
Value per add to wishlist (app) | Field Name: value_per_total_add_to_wishlistType: metric |
Add to wishlist value (app) | Field Name: total_add_to_wishlist_valueType: metric |
Unique app launches (app) | Field Name: launch_appType: metric |
Unique cost per app launch (app) | Field Name: cost_per_launch_appType: metric |
Unique app launch rate (app) | Field Name: launch_app_rateType: metric |
App launches (app) | Field Name: total_launch_appType: metric |
Cost per app launch (app) | Field Name: cost_per_total_launch_appType: metric |
Unique tutorials completed (app) | Field Name: complete_tutorialType: metric |
Unique cost per complete tutorial (app) | Field Name: cost_per_complete_tutorialType: metric |
Unique tutorial completion rate (app) | Field Name: complete_tutorial_rateType: metric |
Tutorials completed (app) | Field Name: total_complete_tutorialType: metric |
Cost per complete tutorial (app) | Field Name: cost_per_total_complete_tutorialType: metric |
Value per complete tutorial (app) | Field Name: value_per_total_complete_tutorialType: metric |
Tutorial completion value (app) | Field Name: total_complete_tutorial_valueType: metric |
Unique groups created (app) | Field Name: create_groupType: metric |
Unique cost per group created (app) | Field Name: cost_per_create_groupType: metric |
Unique group creation rate (app) | Field Name: create_group_rateType: metric |
Groups created (app) | Field Name: total_create_groupType: metric |
Cost per group created (app) | Field Name: cost_per_total_create_groupType: metric |
Value per group created (app) | Field Name: value_per_total_create_groupType: metric |
Group creation value (app) | Field Name: total_create_group_valueType: metric |
Unique group joins (app) | Field Name: join_groupType: metric |
Unique cost per group join (app) | Field Name: cost_per_join_groupType: metric |
Unique group joining rate (app) | Field Name: join_group_rateType: metric |
Group joins (app) | Field Name: total_join_groupType: metric |
Cost per group join (app) | Field Name: cost_per_total_join_groupType: metric |
Value per group join (app) | Field Name: value_per_total_join_groupType: metric |
Group joining value (app) | Field Name: total_join_group_valueType: metric |
Unique roles created (app) | Field Name: create_gameroleType: metric |
Unique cost per role created (app) | Field Name: cost_per_create_gameroleType: metric |
Unique role creation rate (app) | Field Name: create_gamerole_rateType: metric |
Roles created (app) | Field Name: total_create_gameroleType: metric |
Cost per role created (app) | Field Name: cost_per_total_create_gameroleType: metric |
Value per role created (app) | Field Name: value_per_total_create_gameroleType: metric |
Role creation value (app) | Field Name: total_create_gamerole_valueType: metric |
Unique credit spends (app) | Field Name: spend_creditsType: metric |
Unique cost per credit spend (app) | Field Name: cost_per_spend_creditsType: metric |
Unique credit spend rate (app) | Field Name: spend_credits_rateType: metric |
Credit spends (app) | Field Name: total_spend_creditsType: metric |
Cost per credit spend (app) | Field Name: cost_per_total_spend_creditsType: metric |
Value per credit spend (app) | Field Name: value_per_total_spend_creditsType: metric |
Credit spend value (app) | Field Name: total_spend_credits_valueType: metric |
Unique levels achieved (app) | Field Name: achieve_levelType: metric |
Unique cost per unique level achieved (app) | Field Name: cost_per_achieve_levelType: metric |
Unique level achievement rate (app) | Field Name: achieve_level_rateType: metric |
Levels achieved (app) | Field Name: total_achieve_levelType: metric |
Cost per level achieved (app) | Field Name: cost_per_total_achieve_levelType: metric |
Value per level achieved (app) | Field Name: value_per_total_achieve_levelType: metric |
Level achievement value (app) | Field Name: total_achieve_level_valueType: metric |
Unique achievements unlocked (app) | Field Name: unlock_achievementType: metric |
Unique cost per achievement unlocked (app) | Field Name: cost_per_unlock_achievementType: metric |
Unique unlocked achievement rate (app) | Field Name: unlock_achievement_rateType: metric |
Achievements unlocked (app) | Field Name: total_unlock_achievementType: metric |
Cost per achievement unlocked (app) | Field Name: cost_per_total_unlock_achievementType: metric |
Value per achievement unlocked (app) | Field Name: value_per_total_unlock_achievementType: metric |
Unlocked achievement value (app) | Field Name: total_unlock_achievement_valueType: metric |
Unique leads generated (app) | Field Name: sales_leadType: metric |
Unique cost per lead generated (app) | Field Name: cost_per_sales_leadType: metric |
Unique lead generation rate (app) | Field Name: sales_lead_rateType: metric |
Leads generated (app) | Field Name: total_sales_leadType: metric |
Cost per lead generated (app) | Field Name: cost_per_total_sales_leadType: metric |
Value per lead generated (app) | Field Name: value_per_total_sales_leadType: metric |
Lead generation value (app) | Field Name: total_sales_lead_valueType: metric |
Unique in-app ad clicks (app) | Field Name: in_app_ad_clickType: metric |
Unique cost per in-app ad click (app) | Field Name: cost_per_in_app_ad_clickType: metric |
In-app ad click rate (app) | Field Name: in_app_ad_click_rateType: metric |
In-app ad clicks (app) | Field Name: total_in_app_ad_clickType: metric |
Cost per in-app ad click (app) | Field Name: cost_per_total_in_app_ad_clickType: metric |
Value per in-app ad click (app) | Field Name: value_per_total_in_app_ad_clickType: metric |
In-app ad click value (app) | Field Name: total_in_app_ad_click_valueType: metric |
Unique in-app ad impressions (app) | Field Name: in_app_ad_imprType: metric |
Unique cost per in-app ad impression (app) | Field Name: cost_per_in_app_ad_imprType: metric |
In-app ad impression rate (app) | Field Name: in_app_ad_impr_rateType: metric |
In-app ad impressions (app) | Field Name: total_in_app_ad_imprType: metric |
Cost per in-app ad impression (app) | Field Name: cost_per_total_in_app_ad_imprType: metric |
Value per in-app ad impression (app) | Field Name: value_per_total_in_app_ad_imprType: metric |
In-app ad impression value (app) | Field Name: total_in_app_ad_impr_valueType: metric |
Unique loan applications (app) | Field Name: loan_applyType: metric |
Unique cost per loan application (app) | Field Name: cost_per_loan_applyType: metric |
Unique loan application rate (app) | Field Name: loan_apply_rateType: metric |
Loan applications (app) | Field Name: total_loan_applyType: metric |
Cost per loan application (app) | Field Name: cost_per_total_loan_applyType: metric |
Unique loan approvals (app) | Field Name: loan_creditType: metric |
Unique cost per loan approval (app) | Field Name: cost_per_loan_creditType: metric |
Unique loan approval rate (app) | Field Name: loan_credit_rateType: metric |
Loan approvals (app) | Field Name: total_loan_creditType: metric |
Cost per loan approval (app) | Field Name: cost_per_total_loan_creditType: metric |
Unique loan disbursals (app) | Field Name: loan_disbursementType: metric |
Unique cost per loan disbursal (app) | Field Name: cost_per_loan_disbursementType: metric |
Unique loan disbursal rate (app) | Field Name: loan_disbursement_rateType: metric |
Loan disbursals (app) | Field Name: total_loan_disbursementType: metric |
Cost per loan disbursal (app) | Field Name: cost_per_total_loan_disbursementType: metric |
Unique logins (app) | Field Name: loginType: metric |
Unique cost per login (app) | Field Name: cost_per_loginType: metric |
Unique login rate (app) | Field Name: login_rateType: metric |
Logins (app) | Field Name: total_loginType: metric |
Cost per login (app) | Field Name: cost_per_total_loginType: metric |
Unique ratings (app) | Field Name: ratingsType: metric |
Unique cost per rating (app) | Field Name: cost_per_ratingsType: metric |
Unique rate rate (%) | Field Name: ratings_rateType: metric |
Ratings (app) | Field Name: total_ratingsType: metric |
Cost per rating (app) | Field Name: cost_per_total_ratingsType: metric |
Value per rating (app) | Field Name: value_per_total_ratingsType: metric |
Rating value (app) | Field Name: total_ratings_valueType: metric |
Unique searches (app) | Field Name: searchType: metric |
Unique cost per search (app) | Field Name: cost_per_searchType: metric |
Unique search rate (app) | Field Name: search_rateType: metric |
Searches (app) | Field Name: total_searchType: metric |
Cost per search (app) | Field Name: cost_per_total_searchType: metric |
Unique trial started (app) | Field Name: start_trialType: metric |
Unique cost per trial started (app) | Field Name: cost_per_start_trialType: metric |
Unique trial start rate (app) | Field Name: start_trial_rateType: metric |
Trials started (app) | Field Name: total_start_trialType: metric |
Cost per trial started (app) | Field Name: cost_per_total_start_trialType: metric |
Unique subscriptions (app) | Field Name: subscribeType: metric |
Unique cost per subscription (app) | Field Name: cost_per_subscribeType: metric |
Unique subscription rate (app) | Field Name: subscribe_rateType: metric |
Subscriptions (app) | Field Name: total_subscribeType: metric |
Cost per subscription (app) | Field Name: cost_per_total_subscribeType: metric |
Value per subscription (app) | Field Name: value_per_total_subscribeType: metric |
Subscription value (app) | Field Name: total_subscribe_valueType: metric |
Unique custom events (App) | Field Name: unique_custom_app_eventsType: metric |
Cost per unique custom event (App) | Field Name: cost_per_unique_custom_app_eventType: metric |
Custom event rate (App) (%) | Field Name: custom_app_event_rateType: metric |
Custom events (App) | Field Name: custom_app_eventsType: metric |
Cost per custom event (App) | Field Name: cost_per_custom_app_eventType: metric |
Value per custom event (App) | Field Name: value_per_custom_app_eventType: metric |
Custom event value (App) | Field Name: custom_app_events_valueType: metric |
Unique ads impression event | Field Name: unique_ad_impression_eventsType: metric |
Cost per unique ads impression event | Field Name: cost_per_unique_ad_impression_eventType: metric |
Customized ads impression event rate | Field Name: customized_ad_impression_event_rateType: metric |
Total ads impression event | Field Name: ads_impression_eventsType: metric |
Cost per ads impression event | Field Name: cost_pre_ad_impression_eventType: metric |
Value per ads impression event | Field Name: value_per_ad_impression_eventType: metric |
Total ads impression event value | Field Name: total_ad_impression_events_valueType: metric |
Total Ads impression ROAS | Field Name: total_ad_impression_roasType: metric |
Day 7 retentions | Number of Day 7 retentions from your mobile app counted as app events and attributed to your ads. Field Name: day7_retentionType: metric |
Cost per Day 7 retention | Average cost per Day 7 retention attributed to your ad. Field Name: cost_per_day7_retentionType: metric |
Day 7 retention rate (%) | Percentage of Day 7 retentions out of all app install events. Field Name: day7_retention_rateType: metric |
Day 7 retentions | Total number of Day 7 retentions from your mobile app counted as app events and attributed to your ads. Field Name: total_day7_retentionType: metric |
Cost per Day 7 retention | Average cost per Day 7 retention attributed to your ad. Field Name: cost_per_total_day7_retentionType: metric |
Value per Day 7 retention | Average value per Day 7 retention attributed to your ad. Field Name: value_per_total_day7_retentionType: metric |
Day 7 retention value | Total value returned from all Day 7 retentions. Field Name: total_day7_retention_valueType: metric |
Day 0 purchase ROAS | Total return on ad spend (ROAS) from purchase actions within 24 hours of app install. Field Name: total_purchase_roas_day0Type: metric |
Day 2 purchase ROAS | Total return on ad spend (ROAS) from purchase actions within 72 hours of app install. Field Name: total_purchase_roas_day2Type: metric |
Day 6 purchase ROAS | Total return on ad spend (ROAS) from purchase actions within 168 hours of app install. Field Name: total_purchase_roas_day6Type: metric |
Day 0 purchase value | Total value of all purchase actions within 24 hours of app install. Field Name: total_purchase_value_day0Type: metric |
Day 2 purchase value | Total value of all purchase actions within 72 hours of app install. Field Name: total_purchase_value_day2Type: metric |
Day 6 purchase value | Total value of all purchase actions within 168 hours of app install. Field Name: total_purchase_value_day6Type: metric |
Day 0 ad revenue ROAS | Total return on ad spend (ROAS) from ad revenue within 24 hours of app install. Field Name: ad_impression_ad_revenue_roas_day0Type: metric |
Day 2 ad revenue ROAS | Total return on ad spend (ROAS) from ad revenue within 72 hours of app install. Field Name: ad_impression_ad_revenue_roas_day2Type: metric |
Day 6 ad revenue ROAS | Total return on ad spend (ROAS) from ad revenue within 168 hours of app install. Field Name: ad_impression_ad_revenue_roas_day6Type: metric |
Day 0 ad revenue | Total ad revenue within 24 hours of app install. Field Name: ad_impression_ad_revenue_day0Type: metric |
Day 2 ad revenue | Total ad revenue within 72 hours of app install. Field Name: ad_impression_ad_revenue_day2Type: metric |
Day 6 ad revenue | Total ad revenue within 168 hours of app install. Field Name: ad_impression_ad_revenue_day6Type: metric |
SKAN Results (IOS)
Results (SKAN) | Field Name: skan_resultType: metric |
Cost per result (SKAN) | Field Name: skan_cost_per_resultType: metric |
Result rate (SKAN) | Field Name: skan_result_rateType: metric |
Conversions (SKAN) | Field Name: skan_conversionType: metric |
Cost per conversion (SKAN) | Field Name: skan_cost_per_conversionType: metric |
Conversion rate (SKAN, clicks) | Field Name: skan_conversion_rateType: metric |
Conversion rate (SKAN) | Field Name: skan_conversion_rate_v2Type: metric |
Conversions (SKAN click time) | Field Name: skan_click_time_conversionType: metric |
CPA (SKAN click time) | Field Name: skan_click_time_cost_per_conversionType: metric |
CVR (SKAN click time, impressions) | Field Name: skan_click_time_conversion_rate_v2Type: metric |
Attribution
VTA Conversion | The number of conversion events that are attributed to an ad impression. Field Name: vta_conversionType: metric |
Cost per VTA Conversion | The average cost for each conversion event that is attributed to an ad impression. Field Name: cost_per_vta_conversionType: metric |
VTA App Install | The number of app install events attributed to an ad impression. Field Name: vta_app_installType: metric |
Cost per VTA App Install | The average cost per each app install event attributed to an ad impression. Field Name: cost_per_vta_app_installType: metric |
VTA Registration | The number of registration event that attribute to impression, based on information received from your measurement partner. Field Name: vta_registrationType: metric |
Cost per VTA Registration | The average cost for each registration event that attribute to impression. Field Name: cost_per_vta_registrationType: metric |
VTA Purchase | The number of in-app payment event that attribute to impression, based on information received from your measurement partner. Field Name: vta_purchaseType: metric |
Cost per VTA Purchase | The average cost for each payment event that attribute to impression. Field Name: cost_per_vta_purchaseType: metric |
VTA Complete Payment | Complete payment events attributed to someone only viewing your ad. Field Name: vta_complete_paymentType: metric |
Cost per VTA Complete Payment | Average cost of each complete payment event attributed to someone only viewing your ad. Field Name: cost_per_vta_payments_completedType: metric |
Total VTA Complete Payment Value | Total value of complete payment events attributed to someone only viewing your ad. Field Name: vta_complete_payment_valueType: metric |
VTA Complete Payment ROAS | Return on ad spend (ROAS) from complete payment events attributed to someone only viewing your ad. Field Name: vta_complete_payment_roasType: metric |
CTA Conversion | The number of conversion events that are attributed to a click on your ad. Field Name: cta_conversionType: metric |
Cost per CTA Conversion | The average cost for each conversion event that is attributed to a click on your ad. Field Name: cost_per_cta_conversionType: metric |
CTA App Install | The number of app install events attributed to a click on your ad. Field Name: cta_app_installType: metric |
Cost per CTA App Install | The average cost per each app install event attributed to a click on your ad. Field Name: cost_per_cta_app_installType: metric |
CTA Registration | The number of in-app registration event that attribute to click, based on information received from your measurement partner. Field Name: cta_registrationType: metric |
Cost per CTA Registration | The average cost for in-app registration event that attribute to clicks. Field Name: cost_per_cta_registrationType: metric |
CTA Purchase | The number of in-app payment event that attribute to click, based on information received from your measurement partner. Field Name: cta_purchaseType: metric |
Cost per CTA Purchase | The average cost for each payment event that attribute to clicks. Field Name: cost_per_cta_purchaseType: metric |
Engaged View-Through Conversions | The number of conversions attributed to an engaged view. Field Name: engaged_view_through_conversionsType: metric |
Cost Per Engaged View-Through Conversions | The average cost of each conversion that is attributed to an engaged view. Field Name: cost_per_engaged_view_through_conversionType: metric |
EVTA App Installs | The number of app install actions attributed to engaged views of your ad. Field Name: evta_app_installType: metric |
Cost per EVTA App Install | The average cost per app install action attributed to engaged views of your ad. Field Name: cost_per_evta_app_installType: metric |
EVTA Registrations | The number of registration actions attributed to engaged views of your ad. Field Name: evta_registrationType: metric |
Cost per EVTA Registration | The average cost per registration action attributed to engaged views of your ad. Field Name: cost_per_evta_registrationType: metric |
EVTA Purchases | The number of purchase actions attributed to engaged views of your ad. Field Name: evta_purchaseType: metric |
Cost per EVTA Purchase | The average cost per purchase action attributed to engaged views of your ad. Field Name: cost_per_evta_purchaseType: metric |
EVTA Payments Completed | The number of complete payment actions attributed to engaged views of your ad. Field Name: evta_payments_completedType: metric |
Cost per EVTA Complete Payment | The average cost per complete payment action attributed to engaged views of your ad. Field Name: cost_per_evta_payments_completedType: metric |
SKAN Attribution (IOS)
VTA Conversion (SKAN) | Field Name: skan_vta_conversionType: metric |
Cost per VTA Conversion (SKAN) | Field Name: skan_cost_per_vta_conversionType: metric |
VTA App Install (SKAN) | Field Name: skan_vta_app_installType: metric |
Cost per VTA App Install (SKAN) | Field Name: skan_cost_per_vta_app_installType: metric |
VTA Registration (SKAN) | Field Name: skan_vta_registrationType: metric |
Cost per VTA Registration (SKAN) | Field Name: skan_cost_per_vta_registrationType: metric |
VTA Purchase (SKAN) | Field Name: skan_vta_purchaseType: metric |
Cost per VTA Purchase (SKAN) | Field Name: skan_cost_per_vta_purchaseType: metric |
CTA Conversion (SKAN) | Field Name: skan_cta_conversionType: metric |
Cost per CTA Conversion (SKAN) | Field Name: skan_cost_per_cta_conversionType: metric |
CTA App Install (SKAN) | Field Name: skan_cta_app_installType: metric |
Cost per CTA App Install (SKAN) | Field Name: skan_cost_per_cta_app_installType: metric |
CTA Registration (SKAN) | Field Name: skan_cta_registrationType: metric |
Cost per CTA Registration (SKAN) | Field Name: skan_cost_per_cta_registrationType: metric |
CTA Purchase (SKAN) | Field Name: skan_cta_purchaseType: metric |
Cost per CTA Purchase (SKAN) | Field Name: skan_cost_per_cta_purchaseType: metric |
SKAN In App (IOS)
App Install (SKAN) | Field Name: skan_app_installType: metric |
Cost per App Install (SKAN) | Field Name: skan_cost_per_app_installType: metric |
App Installs (SKAN Privacy Withheld) | Field Name: skan_app_install_withheldType: metric |
Unique Registration (SKAN) | Field Name: skan_registrationType: metric |
Cost per Unique Registration (SKAN) | Field Name: skan_cost_per_registrationType: metric |
Unique Registration Rate (SKAN) | Field Name: skan_registration_rateType: metric |
Total Registration (SKAN) | Field Name: skan_total_registrationType: metric |
Cost per Registration (SKAN) | Field Name: skan_cost_per_total_registrationType: metric |
Unique Purchase (SKAN) | Field Name: skan_purchaseType: metric |
Cost per Unique Purchase (SKAN) | Field Name: skan_cost_per_purchaseType: metric |
Unique Purchase Rate (%) (SKAN) | Field Name: skan_purchase_rateType: metric |
Total Purchase (SKAN) | Field Name: skan_total_purchaseType: metric |
Cost per Purchase (SKAN) | Field Name: skan_cost_per_total_purchaseType: metric |
Total Purchase Value (SKAN) | Field Name: skan_total_purchase_valueType: metric |
Purchase ROAS (SKAN) | Field Name: skan_total_repetitive_active_pay_roasType: metric |
Unique Add to Cart (SKAN) | Field Name: skan_add_to_cartType: metric |
Cost per Unique Add to Cart (SKAN) | Field Name: skan_cost_per_add_to_cartType: metric |
Unique Add to Cart Rate (%) (SKAN) | Field Name: skan_add_to_cart_rateType: metric |
Total Add to Cart (SKAN) | Field Name: skan_total_add_to_cartType: metric |
Cost per Add to Cart (SKAN) | Field Name: skan_cost_per_total_add_to_cartType: metric |
Total Add to Cart Value (SKAN) | Field Name: skan_total_add_to_cart_valueType: metric |
Unique Checkout (SKAN) | Field Name: skan_checkoutType: metric |
Cost per Unique Checkout (SKAN) | Field Name: skan_cost_per_checkoutType: metric |
Unique Checkout Rate (%) (SKAN) | Field Name: skan_checkout_rateType: metric |
Total Checkout (SKAN) | Field Name: skan_total_checkoutType: metric |
Cost per Checkout (SKAN) | Field Name: skan_cost_per_total_checkoutType: metric |
Total Checkout Value (SKAN) | Field Name: skan_total_checkout_valueType: metric |
Unique View Content (SKAN) | Field Name: skan_view_contentType: metric |
Cost per Unique View Content (SKAN) | Field Name: skan_cost_per_view_contentType: metric |
Unique View Content Rate (%) (SKAN) | Field Name: skan_view_content_rateType: metric |
Total View Content (SKAN) | Field Name: skan_total_view_contentType: metric |
Cost per View Content (SKAN) | Field Name: skan_cost_per_total_view_contentType: metric |
Total View Content Value (SKAN) | Field Name: skan_total_view_content_valueType: metric |
Unique Add Payment Info (SKAN) | Field Name: skan_add_payment_infoType: metric |
Cost per Unique Add Payment Info (SKAN) | Field Name: skan_cost_per_add_payment_infoType: metric |
Unique Add Payment Info Rate (%) (SKAN) | Field Name: skan_add_payment_info_rateType: metric |
Total Add Payment Info (SKAN) | Field Name: skan_total_add_payment_infoType: metric |
Cost per Add Payment Info (SKAN) | Field Name: skan_cost_total_add_payment_infoType: metric |
Unique Add to Wishlist (SKAN) | Field Name: skan_add_to_wishlistType: metric |
Cost per Unique Add to Wishlist (SKAN) | Field Name: skan_cost_per_add_to_wishlistType: metric |
Unique Add to Wishlist Rate (%) (SKAN) | Field Name: skan_add_to_wishlist_rateType: metric |
Total Add to Wishlist (SKAN) | Field Name: skan_total_add_to_wishlistType: metric |
Cost per Add to Wishlist (SKAN) | Field Name: skan_cost_per_total_add_to_wishlistType: metric |
Total Add to Wishlist Value (SKAN) | Field Name: skan_total_add_to_wishlist_valueType: metric |
Unique Launch App (SKAN) | Field Name: skan_launch_appType: metric |
Cost per Unique Launch App (SKAN) | Field Name: skan_cost_per_launch_appType: metric |
Unique Launch App Rate (%) (SKAN) | Field Name: skan_launch_app_rateType: metric |
Total Launch App (SKAN) | Field Name: skan_total_launch_appType: metric |
Cost per Launch App (SKAN) | Field Name: skan_cost_per_total_launch_appType: metric |
Total Complete Tutorial (SKAN) | Field Name: skan_total_complete_tutorialType: metric |
Cost per Complete Tutorial (SKAN) | Field Name: skan_cost_per_total_complete_tutorialType: metric |
Unique Complete Tutorial (SKAN) | Field Name: skan_complete_tutorialType: metric |
Cost per Unique Complete Tutorial (SKAN) | Field Name: skan_cost_per_complete_tutorialType: metric |
Unique Complete Tutorial Rate (%) (SKAN) | Field Name: skan_complete_tutorial_rateType: metric |
Total Complete Tutorial Value (SKAN) | Field Name: skan_total_complete_tutorial_valueType: metric |
Unique Create Group (SKAN) | Field Name: skan_create_groupType: metric |
Cost per Unique Create Group (SKAN) | Field Name: skan_cost_per_create_groupType: metric |
Unique Create Group Rate (%) (SKAN) | Field Name: skan_create_group_rateType: metric |
Total Create Group (SKAN) | Field Name: skan_total_create_groupType: metric |
Cost per Create Group (SKAN) | Field Name: skan_cost_per_total_create_groupType: metric |
Total Create Group Value (SKAN) | Field Name: skan_total_create_group_valueType: metric |
Unique Join Group (SKAN) | Field Name: skan_join_groupType: metric |
Cost per Unique Join Group (SKAN) | Field Name: skan_cost_per_join_groupType: metric |
Unique Join Group Rate (%) (SKAN) | Field Name: skan_join_group_rateType: metric |
Total Join Group (SKAN) | Field Name: skan_total_join_groupType: metric |
Cost per Join Group (SKAN) | Field Name: skan_cost_per_total_join_groupType: metric |
Total Join Group Value (SKAN) | Field Name: skan_total_join_group_valueType: metric |
Unique Create Role (SKAN) | Field Name: skan_create_gameroleType: metric |
Cost per Unique Create Role (SKAN) | Field Name: skan_cost_per_create_gameroleType: metric |
Unique Create Role Rate (%) (SKAN) | Field Name: skan_create_gamerole_rateType: metric |
Total Create Role (SKAN) | Field Name: skan_total_create_gameroleType: metric |
Cost per Create Role (SKAN) | Field Name: skan_cost_per_total_create_gameroleType: metric |
Total Create Role Value (SKAN) | Field Name: skan_total_create_gamerole_valueType: metric |
Unique Spend Credit (SKAN) | Field Name: skan_spend_creditsType: metric |
Cost per Unique Spend Credit (SKAN) | Field Name: skan_cost_per_spend_creditsType: metric |
Spend Credit Rate (%) (SKAN) | Field Name: skan_spend_credits_rateType: metric |
Total Spend Credit (SKAN) | Field Name: skan_total_spend_creditsType: metric |
Cost per Spend Credit (SKAN) | Field Name: skan_cost_per_total_spend_creditsType: metric |
Total Spend Credit Value (SKAN) | Field Name: skan_total_spend_credits_valueType: metric |
Unique Achieve Level (SKAN) | Field Name: skan_achieve_levelType: metric |
Cost per Unique Achieve Level (SKAN) | Field Name: skan_cost_per_achieve_levelType: metric |
Achieve Level Rate (%) (SKAN) | Field Name: skan_achieve_level_rateType: metric |
Total Achieve Level (SKAN) | Field Name: skan_total_achieve_levelType: metric |
Cost per Achieve Level (SKAN) | Field Name: skan_cost_per_total_achieve_levelType: metric |
Total Achieve Level Value (SKAN) | Field Name: skan_total_achieve_level_valueType: metric |
Unique Unlock Achievement (SKAN) | Field Name: skan_unlock_achievementType: metric |
Cost per Unique Unlock Achievement (SKAN) | Field Name: skan_cost_per_unlock_achievementType: metric |
Unique Unlock Achievement Rate (%) (SKAN) | Field Name: skan_unlock_achievement_rateType: metric |
Total Unlock Achievement (SKAN) | Field Name: skan_total_unlock_achievementType: metric |
Cost per Unlock Achievement (SKAN) | Field Name: skan_cost_per_total_unlock_achievementType: metric |
Total Unlock Achievement Value (SKAN) | Field Name: skan_total_unlock_achievement_valueType: metric |
Unique Generate Lead (SKAN) | Field Name: skan_sales_leadType: metric |
Cost per Unique Generate Lead (SKAN) | Field Name: skan_cost_per_sales_leadType: metric |
Unique Generate Lead Rate (%) (SKAN) | Field Name: skan_sales_lead_rateType: metric |
Total Generate Lead (SKAN) | Field Name: skan_total_sales_leadType: metric |
Cost per Generate Lead (SKAN) | Field Name: skan_cost_per_total_sales_leadType: metric |
Total Generate Lead Value (SKAN) | Field Name: skan_total_sales_lead_valueType: metric |
Unique In-App Ad Click (SKAN) | Field Name: skan_in_app_ad_clickType: metric |
Cost per Unique In-App Ad Click (SKAN) | Field Name: skan_cost_per_in_app_ad_clickType: metric |
Unique In-App Ad Click Rate (%) (SKAN) | Field Name: skan_in_app_ad_click_rateType: metric |
Total In-App Ad Click (SKAN) | Field Name: skan_total_in_app_ad_clickType: metric |
Cost per In-App Ad Click (SKAN) | Field Name: skan_cost_per_total_in_app_ad_clickType: metric |
Total In-App Ad Click Value (SKAN) | Field Name: skan_total_in_app_ad_click_valueType: metric |
Unique In-App Ad Impr (SKAN) | Field Name: skan_in_app_ad_imprType: metric |
Cost per Unique In-App Ad Impr (SKAN) | Field Name: skan_cost_per_in_app_ad_imprType: metric |
Unique In-App Ad Impr Rate (%) (SKAN) | Field Name: skan_in_app_ad_impr_rateType: metric |
Total In-App Ad Impr (SKAN) | Field Name: skan_total_in_app_ad_imprType: metric |
Cost per In-App Ad Impr (SKAN) | Field Name: skan_cost_per_total_in_app_ad_imprType: metric |
Total In-App Ad Impr Value (SKAN) | Field Name: skan_total_in_app_ad_impr_valueType: metric |
Unique Loan Apply (SKAN) | Field Name: skan_loan_applyType: metric |
Cost per Unique Loan Apply (SKAN) | Field Name: skan_cost_per_loan_applyType: metric |
Unique Loan Apply Rate (%) (SKAN) | Field Name: skan_loan_apply_rateType: metric |
Total Loan Apply (SKAN) | Field Name: skan_total_loan_applyType: metric |
Cost per Loan Apply (SKAN) | Field Name: skan_cost_per_total_loan_applyType: metric |
Unique Loan Approval (SKAN) | Field Name: skan_loan_creditType: metric |
Cost per Unique Loan Approval (SKAN) | Field Name: skan_cost_per_loan_creditType: metric |
Unique Loan Approval Rate (%) (SKAN) | Field Name: skan_loan_credit_rateType: metric |
Total Loan Approval (SKAN) | Field Name: skan_total_loan_creditType: metric |
Cost per Loan Approval (SKAN) | Field Name: skan_cost_per_total_loan_creditType: metric |
Unique Loan Disbursement (SKAN) | Field Name: skan_loan_disbursementType: metric |
Cost per Unique Loan Disbursement (SKAN) | Field Name: skan_cost_per_loan_disbursementType: metric |
Unique Loan Disbursement Rate (%) (SKAN) | Field Name: skan_loan_disbursement_rateType: metric |
Total Loan Disbursement (SKAN) | Field Name: skan_total_loan_disbursementType: metric |
Cost per Loan Disbursement (SKAN) | Field Name: skan_cost_per_total_loan_disbursementType: metric |
Unique Login (SKAN) | Field Name: skan_loginType: metric |
Cost per Unique Login (SKAN) | Field Name: skan_cost_per_loginType: metric |
Uni que Login Rate (%) (SKAN) | Field Name: skan_login_rateType: metric |
Total Login (SKAN) | Field Name: skan_total_loginType: metric |
Cost per Login (SKAN) | Field Name: skan_cost_per_total_loginType: metric |
Unique Rate (SKAN) | Field Name: skan_ratingsType: metric |
Cost per Unique Rate (SKAN) | Field Name: skan_cost_per_ratingsType: metric |
Unique Rate Rate (%) (SKAN) | Field Name: skan_ratings_rateType: metric |
Total Rate (SKAN) | Field Name: skan_total_ratingsType: metric |
Cost per Rate (SKAN) | Field Name: skan_cost_per_total_ratingsType: metric |
Total Rate Value (SKAN) | Field Name: skan_total_ratings_valueType: metric |
Unique Search (SKAN) | Field Name: skan_searchType: metric |
Cost per Unique Search (SKAN) | Field Name: skan_cost_per_searchType: metric |
Unique Search Rate (%) (SKAN) | Field Name: skan_search_rateType: metric |
Total Search (SKAN) | Field Name: skan_total_searchType: metric |
Cost per Search (SKAN) | Field Name: skan_cost_per_total_searchType: metric |
Unique Start Trial (SKAN) | Field Name: skan_start_trialType: metric |
Cost per Unique Start Trial (SKAN) | Field Name: skan_cost_per_start_trialType: metric |
Unique Start Trial Rate (%) (SKAN) | Field Name: skan_start_trial_rateType: metric |
Total Start Trial (SKAN) | Field Name: skan_total_start_trialType: metric |
Cost per Start Trial (SKAN) | Field Name: skan_cost_per_total_start_trialType: metric |
Unique Subscribe (SKAN) | Field Name: skan_subscribeType: metric |
Cost per Unique Subscribe (SKAN) | Field Name: skan_cost_per_subscribeType: metric |
Unique Subscribe Rate (%) (SKAN) | Field Name: skan_subscribe_rateType: metric |
Total Subscribe (SKAN) | Field Name: skan_total_subscribeType: metric |
Cost per Subscribe (SKAN) | Field Name: skan_cost_per_total_subscribeType: metric |
Total Subscribe Value (SKAN) | Field Name: skan_total_subscribe_valueType: metric |
Offline
Payments completed (offline) | Field Name: offline_shopping_eventsType: metric |
Cost per complete payment (offline) | Field Name: cost_per_offline_shopping_eventType: metric |
Unique payment completion rate (offline) | Field Name: offline_shopping_event_rateType: metric |
Value per complete payment (offline) | Field Name: value_per_offline_shopping_eventType: metric |
Payment completion value (offline) | Field Name: offline_shopping_events_valueType: metric |
Payment completion ROAS (offline) | Field Name: offline_shopping_events_roasType: metric |
Contacts (offline) | Field Name: offline_contact_eventsType: metric |
Cost per contact (offline) | Field Name: cost_per_offline_contact_eventType: metric |
Unique contact rate (offline) | Field Name: offline_contact_event_rateType: metric |
Value per contact (offline) | Field Name: value_per_offline_contact_eventType: metric |
Contact value (offline) | Field Name: offline_contact_events_valueType: metric |
Subscriptions (offline) | Field Name: offline_subscribe_eventsType: metric |
Cost per subscription (offline) | Field Name: cost_per_offline_subscribe_eventType: metric |
Unique subscription rate (offline) | Field Name: offline_subscribe_event_rateType: metric |
Value per subscription (offline) | Field Name: value_per_offline_subscribe_eventType: metric |
Subscription value (offline) | Field Name: offline_subscribe_events_valueType: metric |
Form submissions (offline) | Field Name: offline_form_eventsType: metric |
Cost per form submitted (offline) | Field Name: cost_per_offline_form_eventType: metric |
Unique form submission rate (offline) | Field Name: offline_form_event_rateType: metric |
Value per form submitted (offline) | Field Name: value_per_offline_form_eventType: metric |
Form submission value (offline) | Field Name: offline_form_events_valueType: metric |
Payment info adds (offline) | Field Name: offline_add_payment_info_eventsType: metric |
Cost per payment info add (offline) | Field Name: cost_per_offline_add_payment_info_eventType: metric |
Unique payment info add rate (offline) | Field Name: offline_add_payment_info_event_rateType: metric |
Value per payment info add (offline) | Field Name: value_per_offline_add_payment_info_eventType: metric |
Payment info add value (offline) | Field Name: offline_add_payment_info_events_valueType: metric |
Adds to cart (offline) | Field Name: offline_add_to_cart_eventsType: metric |
Cost per add to cart (offline) | Field Name: cost_per_offline_add_to_cart_eventType: metric |
Unique add to cart rate (offline) | Field Name: offline_add_to_cart_event_rateType: metric |
Value per add to cart (offline) | Field Name: value_per_offline_add_to_cart_eventType: metric |
Add to cart value (offline) | Field Name: offline_add_to_cart_events_valueType: metric |
Adds to wishlist (offline) | Field Name: offline_add_to_wishlist_eventsType: metric |
Cost per add to wishlist (offline) | Field Name: cost_per_offline_add_to_wishlist_eventType: metric |
Unique add to wishlist rate (offline) | Field Name: offline_add_to_wishlist_event_rateType: metric |
Value per add to wishlist (offline) | Field Name: value_per_offline_add_to_wishlist_eventType: metric |
Add to wishlist value (offline) | Field Name: offline_add_to_wishlist_events_valueType: metric |
Button clicks (offline) | Field Name: offline_click_button_eventsType: metric |
Cost per button click (offline) | Field Name: cost_per_offline_click_button_eventType: metric |
Unique button click rate (offline) | Field Name: offline_click_button_event_rateType: metric |
Value per button click (offline) | Field Name: value_per_offline_click_button_eventType: metric |
Button click value (offline) | Field Name: offline_click_button_events_valueType: metric |
Registrations completed (offline) | Field Name: offline_complete_registration_eventsType: metric |
Cost per complete registration (offline) | Field Name: cost_per_offline_complete_registration_eventType: metric |
Unique registration completion rate (offline) | Field Name: offline_complete_registration_event_rateType: metric |
Value per complete registration (offline) | Field Name: value_per_offline_complete_registration_eventType: metric |
Registration completion value (offline) | Field Name: offline_complete_registration_events_valueType: metric |
Downloads (offline) | Field Name: offline_download_eventsType: metric |
Cost per download (offline) | Field Name: cost_per_offline_download_eventType: metric |
Unique download rate (offline) | Field Name: offline_download_event_rateType: metric |
Value per download (offline) | Field Name: value_per_offline_download_eventType: metric |
Download value (offline) | Field Name: offline_download_events_valueType: metric |
Checkouts initiated (offline) | Field Name: offline_initiate_checkout_eventsType: metric |
Cost per checkout initiated (offline) | Field Name: cost_per_offline_initiate_checkout_eventType: metric |
Unique checkout initiation rate (offline) | Field Name: offline_initiate_checkout_event_rateType: metric |
Value per checkout initiated (offline) | Field Name: value_per_offline_initiate_checkout_eventType: metric |
Checkout initiation value (offline) | Field Name: offline_initiate_checkout_events_valueType: metric |
Orders placed (offline) | Field Name: offline_place_order_eventsType: metric |
Cost per order placed (offline) | Field Name: cost_per_offline_place_order_eventType: metric |
Unique orders placed rate (offline) | Field Name: offline_place_order_event_rateType: metric |
Value per order placed (offline) | Field Name: value_per_offline_place_order_eventType: metric |
Orders placed value (offline) | Field Name: offline_place_order_events_valueType: metric |
Searches (offline) | Field Name: offline_search_eventsType: metric |
Cost per search (offline) | Field Name: cost_per_offline_search_eventType: metric |
Unique search rate (offline) | Field Name: offline_search_event_rateType: metric |
Value per search (offline) | Field Name: value_per_offline_search_eventType: metric |
Search value (offline) | Field Name: offline_search_events_valueType: metric |
Content views (offline) | Field Name: offline_view_content_eventsType: metric |
Cost per content view (offline) | Field Name: cost_per_offline_view_content_eventType: metric |
Unique content view rate (offline) | Field Name: offline_view_content_event_rateType: metric |
Value per content view (offline) | Field Name: value_per_offline_view_content_eventType: metric |
Content view value (offline) | Field Name: offline_view_content_events_valueType: metric |
ROAS (Shop) | Field Name: onsite_shopping_roasType: metric |
Purchases (Shop) | Field Name: onsite_shoppingType: metric |
Cost per purchase (Shop) | Field Name: cost_per_onsite_shoppingType: metric |
Purchase rate (Shop) (%) | Field Name: onsite_shopping_rateType: metric |
Average order value (Shop) | Field Name: value_per_onsite_shoppingType: metric |
Gross revenue (Shop) | Field Name: total_onsite_shopping_valueType: metric |
Checkouts initiated (Shop) | Field Name: onsite_initiate_checkout_countType: metric |
Cost per checkout initiated (Shop) | Field Name: cost_per_onsite_initiate_checkout_countType: metric |
Checkout initiation rate (Shop) (%) | Field Name: onsite_initiate_checkout_count_rateType: metric |
Value per checkout initiated (Shop) | Field Name: value_per_onsite_initiate_checkout_countType: metric |
Checkout initiation value (Shop) | Field Name: total_onsite_initiate_checkout_count_valueType: metric |
Product page views (Shop) | Field Name: onsite_on_web_detailType: metric |
Cost per product page view (Shop) | Field Name: cost_per_onsite_on_web_detailType: metric |
Product page view rate (Shop) (%) | Field Name: onsite_on_web_detail_rateType: metric |
Value per product page view (Shop) | Field Name: value_per_onsite_on_web_detailType: metric |
Product page view value (Shop) | Field Name: total_onsite_on_web_detail_valueType: metric |
Add to cart (Shop) | Field Name: onsite_on_web_cartType: metric |
Cost per add to cart (Shop) | Field Name: cost_per_onsite_on_web_cartType: metric |
Add to cart rate (Shop) (%) | Field Name: onsite_on_web_cart_rateType: metric |
Value per add to cart (Shop) | Field Name: value_per_onsite_on_web_cartType: metric |
Add to cart value (Shop) | Field Name: total_onsite_on_web_cart_valueType: metric |
Interactive Add On
Interactive Add On Impressions | Field Name: interactive_add_on_impressionsType: metric |
Interactive Add On Destination Clicks | Field Name: interactive_add_on_destination_clicksType: metric |
Interactive Add On Activity Clicks | Field Name: interactive_add_on_activity_clicksType: metric |
Interactive Add On Option A Clicks | Field Name: interactive_add_on_option_a_clicksType: metric |
Interactive Add On Option B Clicks | Field Name: interactive_add_on_option_b_clicksType: metric |
Countdown Sticker Recall Clicks | Field Name: countdown_sticker_recall_clicksType: metric |
Live Metrics
Live Views | Field Name: live_viewsType: metric |
Live Unique Views | Field Name: live_unique_viewsType: metric |
Live Effective Views | Field Name: live_effective_viewsType: metric |
Live Product Clicks | Field Name: live_product_clicksType: metric |
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