Last updated: July 30, 2025

🚀 Get Started with Detrics

Start automating your marketing data today

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What is Detrics

Detrics is a data connector that bridges your marketing channels with Google Sheets and Looker Studio. It automates the tedious process of manually exporting, combining, and updating marketing data from multiple sources. Read on to learn how Detrics works and start automating your data today.

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The Problem We Solve

Modern marketers face a fragmented data landscape:

Data Lives in Silos

Each platform (Meta, Google, TikTok, Shopify) has its own dashboard

Manual Exports are Time-Consuming

Downloading CSVs and combining them takes hours each week

Reports Become Outdated Quickly

By the time you finish a report, the data is already stale

Enterprise Solutions are Expensive

Tools like Supermetrics cost thousands per year

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Key Benefits of Using Detrics

Save Time on Data Management

Eliminate hours of manual data collection and processing tasks

Always Updated Data

Automatic data refreshes keep your reports current and accurate

Errorless Data Collection

Remove human error from your data pipeline with automated processes

Centralized Marketing Channels

Access all your marketing data from multiple platforms in one place

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Ready to Transform Your Data Workflow?

🚀 Get Started Free

No credit card required. Start automating your marketing data in minutes.

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Choose Your Data Destination

Select where you want to start importing your marketing data:

Google Sheets

Perfect for spreadsheet users who need flexible data analysis and custom reporting

Looker Studio

Ideal for creating professional dashboards and advanced data visualizations

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How Detrics Saves You Time

Marketing analysts spend countless hours navigating between multiple platforms in repetitive processes that consume valuable time better spent on strategic tasks rather than manual, tedious work. The current marketing data management workflow includes logging into multiple platforms, filtering metrics and dimensions, extracting data, and importing everything to sheets. Detrics eliminates all these tedious tasks from your workflow, keeping data fresh and free of potential human error. The result? Detrics allows you to have an automated, errorless source of truth with spare time to focus on data analysis and creative strategy thinking.

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Automate your reports

After the queries have been designed and run, queries can be scheduled to automatically refresh at the time intervals you define, keeping your data up-to-date without any manual work. Through extensive observation of analysts’ workflows, we’ve measured that each manual data query takes approximately 5 minutes when factoring in platform login time, data extraction, formatting, and integration into reports. Detrics automates this entire process - each query takes seconds instead of minutes. For analysts running 60 queries per month, this translates to 5 hours saved on manual data handling alone (reaching 60 queries is as simple as having 1 Google Ads account and 1 Meta Ads account updating daily).

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Build reports that work for you and your team

With each query, you tell Detrics exactly what information you want. Detrics will download metrics and dimensions to the Data Destination selected or selected reporting tool. The task of the user is to define advertising platform, accounts, metrics & dimensions, time frame and other details to use in the report. Best of all, you can connect multiple data sources (advertising platforms) and accounts into a single report.

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Supported Platforms

Detrics connects to 16 data sources including marketing, insights and ecommerce platforms:

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Advertising Platforms

Facebook (Meta) Ads, Google Ads, TikTok Ads, LinkedIn Ads, X Ads, Pinterest Ads, Bing Ads, Mercado Ads, Google Display & Video 360

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Web Analytics & Organic Traffic

Google Analytics 4, Google Search Console

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Organic Social

Instagram Insights

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E-commerce & Payments

Shopify, WooCommerce, Tiendanube (Nuvemshop), Stripe

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Ready to Get Started?

Follow these guides to start with the Data Destination of your choice:

Google Sheets Integration

Learn how to set up Detrics in Google Sheets and build your first automated report.

Looker Studio Integration

Connect Detrics to Looker Studio for advanced visualizations and dashboards.