Skip to main content
Last updated: March 18, 2026

​
What Are Filter Overrides?

Filter overrides let you reuse the same table group across multiple transfers with different filtering criteria — without duplicating the table definitions.

​
The Problem

Suppose you have a “Campaign Performance” table with metrics like spend, impressions, and conversions. You want three transfers:
  • One for Brand campaigns (campaign name contains “Brand”)
  • One for Performance campaigns (campaign name contains “Perf”)
  • One that syncs all campaigns (no filter)
Without filter overrides, you’d need to create three nearly identical table groups that differ only in their filters.

​
The Solution

With filter overrides, you create one table group with no filters (or with default filters), then override the filters at the transfer level: 
Table Group: "Campaign Performance"
  └── Table: campaign_metrics (no filter)

Transfer 1: "Brand Campaigns"
  └── Override: campaign_name CONTAINS "Brand"

Transfer 2: "Performance Campaigns"
  └── Override: campaign_name CONTAINS "Perf"

Transfer 3: "All Campaigns"
  └── No override (uses table's default — no filter)
All three transfers use the same table group but sync different subsets of data.

​
How It Works

  • Filter overrides are set per table per transfer — you can override filters for some tables in a group while leaving others at their defaults
  • An override replaces the table’s filters entirely (it doesn’t merge with existing filters)
  • If no override is set, the table’s own filters are used
  • Overrides do not modify the original table definition — other transfers using the same table group are unaffected

​
Setting Up Filter Overrides

  1. Go to a transfer’s detail page
  2. Navigate to the Tables tab
  3. Click on a table to see its current filter configuration
  4. Click Override Filters to set transfer-specific filters
  5. Define your custom filter criteria using the same operators available in table configuration
The transfer detail page shows which tables are using default filters and which have overrides applied, marked with a distinct badge.

​
Use Cases

​
Multi-Brand Agency

An agency managing campaigns for multiple brands under one ad account:
  • Table group defines the metrics and dimensions
  • Each transfer filters by brand name
  • Each transfer points to a different destination (one BigQuery dataset per brand)

​
Campaign Type Segmentation

A marketing team that wants separate tables for different campaign objectives:
  • One transfer for prospecting campaigns
  • One transfer for retargeting campaigns
  • One transfer for all campaigns (for totals)

​
Regional Segmentation

A global team syncing the same metrics but filtered by country or region:
  • Transfer for LATAM markets
  • Transfer for US market
  • Transfer for EU markets

​
Removing an Override

To remove an override and revert to the table’s default filters, go to the table’s override settings and click Remove Override. The next sync will use the table’s original filter configuration.