> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Pricing & Plans

> Choose the plan that fits your business needs

<Info>**Last updated:** May 18, 2026</Info>

# Pricing & Plans

Detrics offers flexible pricing plans designed to scale with your business. Choose between our Google Sheets Addon, Looker Studio Connectors, and the BigQuery Data Warehouse based on your needs.

## Google Sheets Addon Plans

| Feature                 | Free        | Starter       | Growth        | Pro (Most Popular)      | Business                |
| ----------------------- | ----------- | ------------- | ------------- | ----------------------- | ----------------------- |
| **Price**               | \$0/month   | \$24.99/month | \$49.99/month | \$99.99/month           | \$149.99/month          |
| **Data updates/month**  | 35          | 250           | 1,250         | 5,000                   | Unlimited               |
| **Rows per update**     | 1,000       | Unlimited     | Unlimited     | Unlimited               | Unlimited               |
| **Accounts per source** | Unlimited   | Unlimited     | Unlimited     | Unlimited               | Unlimited               |
| **Users**               | Single user | Single user   | Single user   | Shared subscription     | Shared subscription     |
| **Refreshes**           | Hourly      | Hourly        | Hourly        | Hourly                  | Hourly                  |
| **Support**             | Live Chat   | Live Chat     | Live Chat     | Dedicated Slack channel | Dedicated Slack channel |
| **Migration**           | -           | -             | -             | Supermetrics migration  | Supermetrics migration  |
| **Additional users**    | -           | -             | -             | \$19.99 per month       | \$19.99 per month       |

### Annual Pricing

| Plan     | Monthly        | Annual Rate    | Annual Total | Savings % | You Save |
| -------- | -------------- | -------------- | ------------ | --------- | -------- |
| Starter  | \$24.99/month  | \$19.99/month  | \$239/year   | 20%       | \$60     |
| Growth   | \$49.99/month  | \$39.99/month  | \$479/year   | 20%       | \$120    |
| Pro      | \$99.99/month  | \$79.99/month  | \$959/year   | 20%       | \$240    |
| Business | \$149.99/month | \$114.99/month | \$1,379/year | 23%       | \$420    |

<Note>
  **Save up to 23% annually!** All paid plans include a significant discount
  when billed yearly.
</Note>

### Premium Features

#### Pro & Business Plan Benefits

<CardGroup cols={2}>
  <Card title="Unlimited Usage (Business)" icon="infinity">
    Don't worry about data update limits with unlimited updates. Scale without extra costs as your business grows.
  </Card>

  <Card title="Team Collaboration" icon="users">
    Shared subscriptions with Pro and Business plans. Add additional users and
    manage multi-account teams efficiently with centralized data access.
  </Card>

  <Card title="Free Migration" icon="arrows-rotate">
    Pro and Business plans include free Supermetrics migration assistance to help
    you transition seamlessly.
  </Card>

  <Card title="Dedicated Support" icon="headset">
    Get direct access to our team through a dedicated Slack channel for immediate assistance.
  </Card>
</CardGroup>

### Understanding Data Updates

<Accordion title="What counts as a Data Update?">
  A data update is counted each time you:

  * Execute a data pull from any connected platform
  * Refresh existing data in your spreadsheet
  * Run scheduled automatic updates

  Multiple accounts or date ranges in a single execution still count as one data update.
</Accordion>

## Looker Studio Connectors

| Feature            | Lite           | Unlimited      |
| ------------------ | -------------- | -------------- |
| **Monthly Price**  | \$14.99/month  | \$19.99/month  |
| **Free Trial**     | 14 days        | 14 days        |
| **Connectors**     | 1 connector    | 10+ connectors |
| **Reports**        | Unlimited      | Unlimited      |
| **Accounts**       | 1 account      | Unlimited      |
| **Setup Time**     | 2 minutes      | 2 minutes      |
| **Data Security**  | 256-bit SSL    | 256-bit SSL    |
| **Authentication** | OAuth 2.0      | OAuth 2.0      |
| **Compliance**     | GDPR compliant | GDPR compliant |

### Annual Pricing

| Plan      | Monthly       | Annual Rate   | Annual Total | Savings % | You Save |
| --------- | ------------- | ------------- | ------------ | --------- | -------- |
| Lite      | \$14.99/month | \$10.99/month | \$131/year   | 25%       | \$48     |
| Unlimited | \$19.99/month | \$14.99/month | \$179/year   | 25%       | \$60     |

<Note>
  **Save 25% annually!** Both Looker Studio plans include a significant discount
  when billed yearly. No credit card required to start your free 14-day trial.
</Note>

## BigQuery / Data Warehouse Plans

The **Data Warehouse** syncs marketing data from every Detrics-supported platform directly into your own Google BigQuery project. Pricing is **quote-based**, scaled to the number of connectors and ad accounts you need, book a demo for a personalized quote.

|                    | Data Warehouse                                                                                      |
| ------------------ | --------------------------------------------------------------------------------------------------- |
| **Pricing model**  | Custom quote, based on connectors & accounts                                                        |
| **Billing**        | Monthly or annual, no forced annual contract                                                        |
| **Connectors**     | Core connectors included; premium connectors as add-ons                                             |
| **BigQuery usage** | No data-volume fees from Detrics, you pay Google directly for your own BigQuery storage and compute |
| **Support**        | Dedicated support & custom SLA                                                                      |

### What's included

<CardGroup cols={2}>
  <Card title="Every data source" icon="plug">
    Sync any Detrics-supported platform. Flexible bundling, you only pay for the connectors and accounts you actually use.
  </Card>

  <Card title="3 sync modes" icon="arrows-rotate">
    Incremental, Full Refresh, and Full Append, with per-table configuration and scheduling.
  </Card>

  <Card title="You own your data" icon="lock">
    Data lands in your own GCP project. No data-volume fees from Detrics, you only pay Google for your BigQuery usage.
  </Card>

  <Card title="AI-powered query layer" icon="sparkles">
    Query your warehouse with Claude, plus dedicated support and a custom SLA.
  </Card>
</CardGroup>

<Note>
  BigQuery pricing isn't a fixed tier, it's tailored to your setup. [Book a demo](https://detrics.io/demo/book) for a personalized quote.
</Note>

## Support Levels

| Plan         | Support Type            | Response Time | Features                              |
| ------------ | ----------------------- | ------------- | ------------------------------------- |
| **Free**     | Live Chat               | Standard      | Basic support                         |
| **Starter**  | Live Chat               | Standard      | Standard support                      |
| **Growth**   | Live Chat               | Standard      | Standard support                      |
| **Pro**      | Dedicated Slack Channel | Immediate     | Direct team access, migration support |
| **Business** | Dedicated Slack Channel | Immediate     | Direct team access, migration support |

## Choosing the Right Destination

When selecting between Google Sheets and Looker Studio, consider your data volume and refresh needs:

<Tabs>
  <Tab title="Google Sheets Recommended">
    <ul>
      <li>Timeframes longer than 7 days for Ads platforms</li>
      <li>30+ days of data with multiple accounts</li>
      <li>Heavy data platforms: TikTok Ads, Meta Ads, Tiendanube, Shopify</li>
      <li>Need for custom calculations and data manipulation</li>
      <li>Requirement for data caching and improved performance</li>
    </ul>
  </Tab>

  <Tab title="Looker Studio Recommended">
    <ul>
      <li>Real-time or near real-time dashboards</li>
      <li>Executive presentations and client reporting</li>
      <li>Interactive visualizations and filters</li>
      <li>Smaller data volumes or shorter timeframes</li>
    </ul>
  </Tab>
</Tabs>

<Tip>
  **Performance Tip**: For optimal performance with data-heavy platforms (TikTok
  Ads, Meta Ads, Tiendanube, Shopify), consider using Google Sheets as an
  intermediate layer. This provides:

  <ul>
    <li>Integrated cache between you and platforms</li>
    <li>Uniform experience across different platform latencies</li>
    <li>Improved dashboard creation performance</li>
    <li>Easy visualization creation with cached data</li>
  </ul>
</Tip>

## Billing Information

### Payment Methods

<ul>
  <li>Credit/Debit cards (Visa, Mastercard, American Express, Diners)</li>
  <li>Google Pay</li>
  <li>Bank transfers and ACH (Business+ only)</li>
  <li>Annual invoicing available</li>
</ul>

### Billing Cycles

<ul>
  <li>Monthly billing with no long-term commitments</li>
  <li>Annual billing with 25% discount</li>
  <li>Custom enterprise agreements available</li>
  <li>Free 14-day trial for Looker Studio (no credit card required)</li>
</ul>

### How to change tax information

Follow these three simple steps to update your tax information:

<Steps>
  <Step title="Access Your Account">
    Navigate to [app.detrics.io/account](https://app.detrics.io/account) and
    click the "Manage subscription" button next to your current plan.

    <Frame>
      <img src="https://mintcdn.com/detrics-4688583d/nkZn9rtjifzTdl0Z/images/billing/webapp-manage-subscription.png?fit=max&auto=format&n=nkZn9rtjifzTdl0Z&q=85&s=7690b4738ef933648e22ae732569389a" alt="Manage subscription button in Detrics account page" width="999" height="772" data-path="images/billing/webapp-manage-subscription.png" />
    </Frame>
  </Step>

  <Step title="Update Billing Information">
    In the Stripe billing portal, click "Update information" under the Billing
    Information section to modify your name, email, or billing address.

    <Frame>
      <img src="https://mintcdn.com/detrics-4688583d/zhuWz3v2lbFVKC5_/images/billing/webapp-stripe-update-billing-information.png?fit=max&auto=format&n=zhuWz3v2lbFVKC5_&q=85&s=f82ec92f362fd6cb8ca3ad326eeaeb1f" alt="Update billing information in Stripe portal" width="877" height="642" data-path="images/billing/webapp-stripe-update-billing-information.png" />
    </Frame>
  </Step>

  <Step title="Add Tax ID">
    Scroll down to the Tax ID section, select your ID type from the dropdown,
    enter your tax identification number, and click "Save" to apply the changes.

    <Frame>
      <img src="https://mintcdn.com/detrics-4688583d/nkZn9rtjifzTdl0Z/images/billing/webapp-stripe-set-tax-id.png?fit=max&auto=format&n=nkZn9rtjifzTdl0Z&q=85&s=706b047d7acc8952b75bc9de011ffea3" alt="Add tax ID in Stripe billing portal" width="952" height="686" data-path="images/billing/webapp-stripe-set-tax-id.png" />
    </Frame>
  </Step>
</Steps>

## Upgrading Your Plan

Ready to unlock more features? You can upgrade your plan at any time:

1. Visit [detrics.io/pricing](https://detrics.io/pricing?utm_source=detrics-support\&utm_medium=upgrading-your-plan)
2. Select your plan
3. Changes take effect immediately

## Questions?

Have questions about pricing or need a custom plan? Contact our support team:

<ul>
  <li>Email: [support@detrics.io](mailto:support@detrics.io)</li>
  <li>Live Chat available in Argentina GMT-3 timezone from 9 AM to 6 PM</li>
</ul>