> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Fields Catalog

> Browse all available metrics and dimensions for each platform

<Info>**Last updated:** June 16, 2026</Info>

Every data source in Detrics exposes a set of **fields** you can use in your queries. Fields come in two types:

* **Metrics** are the numbers you measure, impressions, clicks, spend, revenue, conversions, and so on.
* **Dimensions** are the categories you group by, campaign name, date, country, device, ad creative, and so on.

Use this catalog to find the exact fields available for each platform. Every field page lists the field name, type, and a short description so you know what to expect in your data.

These same fields are available across all Detrics destinations: Google Sheets, Looker Studio, BigQuery Data Warehouse, and the MCP integration for AI tools.

***

## Advertising

<CardGroup cols={3}>
  <Card title="Meta Ads" icon="https://storage.googleapis.com/detrics-static/public/img/facebook-ads-logo.png" href="/data-source/facebook-ads/fields">
    Campaigns, ad sets, ads, and creative performance
  </Card>

  <Card title="Google Ads" icon="https://storage.googleapis.com/detrics-static/public/img/google-ads-logo.png" href="/data-source/google-ads/fields">
    Search, display, video, shopping, and Performance Max campaigns
  </Card>

  <Card title="TikTok Ads" icon="https://storage.googleapis.com/detrics-static/public/img/tiktok-logo.png" href="/data-source/tiktok-ads/fields">
    In-feed ads, spark ads, and auction campaigns
  </Card>

  <Card title="LinkedIn Ads" icon="https://storage.googleapis.com/detrics-static/public/img/linkedin-ads-logo.png" href="/data-source/linkedin-ads/fields">
    Sponsored content, message ads, and lead gen forms
  </Card>

  <Card title="Bing Ads" icon="https://storage.googleapis.com/detrics-static/public/img/bing-logo.png" href="/data-source/bing-ads/fields">
    Microsoft Advertising search and audience campaigns
  </Card>

  <Card title="X Ads" icon="https://storage.googleapis.com/detrics-static/public/img/x-ads-logo.png" href="/data-source/x-ads/fields">
    Promoted tweets, followers, and video campaigns
  </Card>

  <Card title="Pinterest Ads" icon="https://storage.googleapis.com/detrics-static/public/img/pinterest-logo.png" href="/data-source/pinterest-ads/fields">
    Promoted pins, shopping ads, and awareness campaigns
  </Card>

  <Card title="Google DV360" icon="https://storage.googleapis.com/detrics-static/public/img/google-dv-360-logo.png" href="/data-source/google-dv360/fields">
    Display & Video 360 programmatic campaigns
  </Card>

  <Card title="Mercado Ads" icon="https://storage.googleapis.com/detrics-static/public/img/mercado-libre-logo.png" href="/data-source/mercado-ads/fields">
    Product ads and display campaigns on MercadoLibre
  </Card>

  <Card title="Snapchat Ads" icon="https://storage.googleapis.com/detrics-static/public/img/snapchat-ads-logo.svg" href="/data-source/snapchat-ads/fields">
    Campaigns, ad sets, creatives, and conversion metrics
  </Card>

  <Card title="Apple Search Ads" icon="https://storage.googleapis.com/detrics-static/public/img/Apple_logo.svg" href="/data-source/apple-search-ads/fields">
    Campaigns, keywords, installs, and conversion metrics from the App Store
  </Card>
</CardGroup>

***

## Social & Organic

<CardGroup cols={3}>
  <Card title="Instagram Insights" icon="https://storage.googleapis.com/detrics-static/public/img/instagram-logo.png" href="/data-source/instagram-insights/fields">
    Followers, reach, impressions, and post-level engagement
  </Card>

  <Card title="Facebook Insights" icon="https://storage.googleapis.com/detrics-static/public/img/facebook-ads-logo.png" href="/data-source/facebook-insights/fields">
    Page-level reach, engagement, and audience demographics
  </Card>

  <Card title="Facebook Public Data" icon="https://storage.googleapis.com/detrics-static/public/img/facebook-ads-logo.png" href="/data-source/facebook-public-data/fields">
    Publicly available page and post data
  </Card>

  <Card title="TikTok Organic" icon="https://storage.googleapis.com/detrics-static/public/img/tiktok-logo.png" href="/data-source/tiktok-organic/fields">
    Video views, likes, shares, comments, and profile analytics
  </Card>

  <Card title="YouTube Analytics" icon="https://storage.googleapis.com/detrics-static/public/img/youtube-logo.png" href="/data-source/youtube-analytics/fields">
    Channel performance, video views, watch time, and monetization
  </Card>
</CardGroup>

***

## Analytics

<CardGroup cols={3}>
  <Card title="Google Analytics 4" icon="https://storage.googleapis.com/detrics-static/public/img/universal-analytics-logo.png" href="/data-source/google-analytics-4/fields">
    Sessions, users, events, conversions, and traffic sources
  </Card>

  <Card title="Google Search Console" icon="https://storage.googleapis.com/detrics-static/public/img/google-search-console-logo.png" href="/data-source/google-search-console/fields">
    Search queries, impressions, clicks, CTR, and position
  </Card>

  <Card title="AppsFlyer" icon="https://storage.googleapis.com/detrics-static/public/img/AppsFlyer-logo.svg" href="/data-source/appsflyer/fields">
    Mobile installs, in-app events, attribution, and cost per acquisition
  </Card>
</CardGroup>

***

## E-commerce

<CardGroup cols={3}>
  <Card title="Shopify" icon="https://storage.googleapis.com/detrics-static/public/img/shopify-logo.png" href="/data-source/shopify/fields">
    Orders, products, customers, inventory, and sales
  </Card>

  <Card title="WooCommerce" icon="https://storage.googleapis.com/detrics-static/public/img/woocommerce-logo.png" href="/data-source/woocommerce/fields">
    Orders, products, customers, and coupons
  </Card>

  <Card title="TiendaNube" icon="https://storage.googleapis.com/detrics-static/public/img/tienda-nube-logo.png" href="/data-source/tiendanube/fields">
    Orders, products, and customers for LATAM e-commerce
  </Card>

  <Card title="Stripe" icon="https://storage.googleapis.com/detrics-static/public/img/stripe-logo.png" href="/data-source/stripe/fields">
    Charges, subscriptions, customers, invoices, and payouts
  </Card>

  <Card title="VTEX" icon="https://storage.googleapis.com/detrics-static/public/img/VTEX-logo.png" href="/data-source/vtex/fields">
    Orders, products, SKUs, inventory, and shipping
  </Card>

  <Card title="Magento" icon="https://storage.googleapis.com/detrics-static/public/img/magento-logo.svg" href="/data-source/magento-orders/fields">
    Orders, revenue, products, and customer data
  </Card>

  <Card title="Mercado Libre Organic" icon="https://storage.googleapis.com/detrics-static/public/img/mercado-libre-logo.png" href="/data-source/mercado-organic/fields">
    Seller reputation, sales, items, and marketplace performance
  </Card>
</CardGroup>

***

## CRM & Email Marketing

<CardGroup cols={3}>
  <Card title="Klaviyo" icon="https://storage.googleapis.com/detrics-static/public/img/klaviyo-logo.png" href="/data-source/klaviyo/fields">
    Email campaigns, flows, lists, and subscriber metrics
  </Card>

  <Card title="HubSpot" icon="https://storage.googleapis.com/detrics-static/public/img/hubpost-round-logo.png" href="/data-source/hubspot/fields">
    Contacts, deals, companies, and marketing emails
  </Card>

  <Card title="Salesforce" icon="https://storage.googleapis.com/detrics-static/public/img/Salesforce-logo.png" href="/data-source/salesforce/fields">
    Accounts, opportunities, leads, cases, and campaigns
  </Card>

  <Card title="Mailchimp" icon="https://storage.googleapis.com/detrics-static/public/img/mailchimp-logo.png" href="/data-source/mailchimp/fields">
    Campaigns, audiences, open rates, and click performance
  </Card>

  <Card title="Perfit" icon="https://storage.googleapis.com/detrics-static/public/img/perfit-icon.svg" href="/data-source/perfit/fields">
    Email campaigns, automations, subscribers, and engagement metrics
  </Card>

  <Card title="Google Merchant Center" icon="https://storage.googleapis.com/detrics-static/public/img/google-merchant-center-logo.svg" href="/data-source/google-merchant-center/fields">
    Product listings, approval status, clicks, and impressions
  </Card>
</CardGroup>

***

## Next steps

<CardGroup cols={2}>
  <Card title="Create a report in Google Sheets" icon="table" href="/data-destination/google-sheets/how-to-create-a-report">
    Use these fields to build your first report
  </Card>

  <Card title="Workspace Overview" icon="building" href="/workspace/quickstart">
    Manage your team and data source connections
  </Card>
</CardGroup>

<Tip>
  **Can't find a field?** If the metric or dimension you need isn't listed, reach out at [support@detrics.io](mailto:support@detrics.io), we regularly add new fields based on user requests.
</Tip>
