> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# WooCommerce Metrics & Dimensions

> Complete reference for WooCommerce store dimensions and metrics

<Info>
  **Last updated:** July 17, 2026
</Info>

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  >
    63 dimensions
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    style={{
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    18 metrics
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This reference covers all available dimensions and metrics for WooCommerce data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

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  <span style={{fontSize: "14px", fontWeight: "500", color: "#6B7280"}}>Supported destinations:</span>

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  >
    Google Sheets
  </div>

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    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
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fontWeight: "500"
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  >
    Claude
  </div>

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    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    BigQuery
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## Dimensions

Dimensions are the attributes you can use to segment and group your WooCommerce data.

### Store

|                                                                             |                                                                  |
| --------------------------------------------------------------------------- | ---------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Store URL</div> | <br /><br />**Field Name:** `store_url`<br />**Type:** dimension |

### Order

|                                                                                     |                                                                          |
| ----------------------------------------------------------------------------------- | ------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Number</div>      | <br /><br />**Field Name:** `order_number`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order ID</div>          | <br /><br />**Field Name:** `order_id`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Parent ID</div>   | <br /><br />**Field Name:** `order_parent_id`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Key</div>         | <br /><br />**Field Name:** `order_key`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Status</div>      | <br /><br />**Field Name:** `order_status`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Currency</div>    | <br /><br />**Field Name:** `order_currency`<br />**Type:** dimension    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Created Via</div> | <br /><br />**Field Name:** `order_created_via`<br />**Type:** dimension |

### Order Timestamp

|                                                                                                |                                                                                     |
| ---------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Created Date</div>           | <br /><br />**Field Name:** `order_created_date`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Created Datetime</div>       | <br /><br />**Field Name:** `order_created_datetime`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Modified Date</div>          | <br /><br />**Field Name:** `order_modified_date`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Modified Datetime</div>      | <br /><br />**Field Name:** `order_modified_datetime`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Paid Date</div>              | <br /><br />**Field Name:** `order_paid_date`<br />**Type:** dimension              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Paid Datetime</div>          | <br /><br />**Field Name:** `order_paid_datetime`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Completed Date</div>         | <br /><br />**Field Name:** `order_completed_date`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Completed Datetime</div>     | <br /><br />**Field Name:** `order_completed_datetime`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Created Date GMT</div>       | <br /><br />**Field Name:** `order_created_date_gmt`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Created Datetime GMT</div>   | <br /><br />**Field Name:** `order_created_datetime_gmt`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Modified Date GMT</div>      | <br /><br />**Field Name:** `order_modified_date_gmt`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Modified Datetime GMT</div>  | <br /><br />**Field Name:** `order_modified_datetime_gmt`<br />**Type:** dimension  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Paid Date GMT</div>          | <br /><br />**Field Name:** `order_paid_date_gmt`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Paid Datetime GMT</div>      | <br /><br />**Field Name:** `order_paid_datetime_gmt`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Completed Date GMT</div>     | <br /><br />**Field Name:** `order_completed_date_gmt`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Completed Datetime GMT</div> | <br /><br />**Field Name:** `order_completed_datetime_gmt`<br />**Type:** dimension |

### Billing

|                                                                                          |                                                                               |
| ---------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing First Name</div>     | <br /><br />**Field Name:** `billing_first_name`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing Last Name</div>      | <br /><br />**Field Name:** `billing_last_name`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing Company Name</div>   | <br /><br />**Field Name:** `billing_company_name`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing Address Line 1</div> | <br /><br />**Field Name:** `billing_address_line_1`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing Address Line 2</div> | <br /><br />**Field Name:** `billing_address_line_2`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing City</div>           | <br /><br />**Field Name:** `billing_city`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing State</div>          | <br /><br />**Field Name:** `billing_state`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing Postcode</div>       | <br /><br />**Field Name:** `billing_postcode`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing Country Code</div>   | <br /><br />**Field Name:** `billing_country_code`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing Email</div>          | <br /><br />**Field Name:** `billing_email`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Billing Phone</div>          | <br /><br />**Field Name:** `billing_phone`<br />**Type:** dimension          |

### Shipping

|                                                                                           |                                                                                |
| ----------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping First Name</div>     | <br /><br />**Field Name:** `shipping_first_name`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping Last Name</div>      | <br /><br />**Field Name:** `shipping_last_name`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping Company Name</div>   | <br /><br />**Field Name:** `shipping_company_name`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping Address Line 1</div> | <br /><br />**Field Name:** `shipping_address_line_1`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping Address Line 2</div> | <br /><br />**Field Name:** `shipping_address_line_2`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping City</div>           | <br /><br />**Field Name:** `shipping_city`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping State</div>          | <br /><br />**Field Name:** `shipping_state`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping Postcode</div>       | <br /><br />**Field Name:** `shipping_postcode`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping Country Code</div>   | <br /><br />**Field Name:** `shipping_country_code`<br />**Type:** dimension   |

### Payment

|                                                                                         |                                                                              |
| --------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order is Paid</div>         | <br /><br />**Field Name:** `order_is_paid`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Payment Method ID</div>     | <br /><br />**Field Name:** `payment_method_id`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Payment Method Title</div>  | <br /><br />**Field Name:** `payment_method_title`<br />**Type:** dimension  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unique Transaction ID</div> | <br /><br />**Field Name:** `unique_transaction_id`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Prices Include Tax</div>    | <br /><br />**Field Name:** `prices_include_tax`<br />**Type:** dimension    |

### Customer

|                                                                                       |                                                                            |
| ------------------------------------------------------------------------------------- | -------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Customer ID</div>         | <br /><br />**Field Name:** `customer_id`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Customer IP Address</div> | <br /><br />**Field Name:** `customer_ip_address`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Customer User Agent</div> | <br /><br />**Field Name:** `customer_user_agent`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Customer Note</div>       | <br /><br />**Field Name:** `customer_note`<br />**Type:** dimension       |

### Order Attribution

|                                                                                           |                                                                                                                                                                                                            |
| ----------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>UTM Source</div>              | UTM source parameter (e.g., google, facebook). Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_utm_source`<br />**Type:** dimension                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>UTM Medium</div>              | UTM medium parameter (e.g., cpc, email, social). Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_utm_medium`<br />**Type:** dimension                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>UTM Campaign</div>            | UTM campaign name. Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_utm_campaign`<br />**Type:** dimension                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>UTM Content</div>             | UTM content parameter for ad content/variant. Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_utm_content`<br />**Type:** dimension                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>UTM Term</div>                | UTM term parameter for search keywords. Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_utm_term`<br />**Type:** dimension                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Attribution Source Type</div> | How the customer found your store: utm, organic, direct, referral, typein, admin, or mobile\_app. Requires WooCommerce 8.5+.<br /><br />**Field Name:** `attribution_source_type`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Attribution Referrer</div>    | Full referrer URL of where the customer came from. Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_referrer`<br />**Type:** dimension                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Attribution Device Type</div> | Device type: Mobile, Tablet, Desktop, or Unknown. Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_device_type`<br />**Type:** dimension                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Session Landing Page</div>    | The first page the customer landed on. Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_session_entry`<br />**Type:** dimension                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Session Page Views</div>      | Number of pages viewed before purchase. Requires WooCommerce 8.5+ with Order Attribution enabled.<br /><br />**Field Name:** `attribution_session_pages`<br />**Type:** dimension                          |

## Metrics

Metrics are the numerical values you can measure and analyze from your WooCommerce campaigns.

### Store Sales Report

|                                                                                           |                                                                             |
| ----------------------------------------------------------------------------------------- | --------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Gross Sales</div>             | <br /><br />**Field Name:** `gross_sales`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Net Sales</div>               | <br /><br />**Field Name:** `net_sales`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Sales</div>             | <br /><br />**Field Name:** `total_sales`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Taxes</div>                   | <br /><br />**Field Name:** `taxes`<br />**Type:** metric                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Coupons</div>                 | Total Discounts<br /><br />**Field Name:** `coupons`<br />**Type:** metric  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping</div>                | <br /><br />**Field Name:** `shipping`<br />**Type:** metric                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Items Sold</div>              | <br /><br />**Field Name:** `items_sold`<br />**Type:** metric              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Customers</div>               | <br /><br />**Field Name:** `customers`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Orders</div>                  | <br /><br />**Field Name:** `orders`<br />**Type:** metric                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Average Order Value</div>     | <br /><br />**Field Name:** `average_order_value`<br />**Type:** metric     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Average Items Per Order</div> | <br /><br />**Field Name:** `average_items_per_order`<br />**Type:** metric |

### Orders

|                                                                                        |                                                                          |
| -------------------------------------------------------------------------------------- | ------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Total</div>          | <br /><br />**Field Name:** `order_total`<br />**Type:** metric          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Shipping Total</div> | <br /><br />**Field Name:** `order_shipping_total`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Discount Total</div> | <br /><br />**Field Name:** `order_discount_total`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Shipping Tax</div>   | <br /><br />**Field Name:** `order_shipping_tax`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Discount Tax</div>   | <br /><br />**Field Name:** `order_discount_tax`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Cart Tax</div>       | <br /><br />**Field Name:** `order_cart_tax`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Order Total Tax</div>      | <br /><br />**Field Name:** `order_total_tax`<br />**Type:** metric      |

***

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