> ## Documentation Index > Fetch the complete documentation index at: https://support.detrics.io/llms.txt > Use this file to discover all available pages before exploring further. # Snapchat Ads Metrics & Dimensions > Complete reference for Snapchat Ads dimensions and metrics **Last updated:** August 6, 2026
45 dimensions
53 metrics
This reference covers all available dimensions and metrics for Snapchat Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Claude
BigQuery
## Dimensions Dimensions are the attributes you can use to segment and group your Snapchat Ads data. ### Account | | | | ---------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- | |
Account ID
| Unique identifier for the Snapchat ad account

**Field Name:** `accountId`
**Type:** dimension | |
Account Name
| Name of the Snapchat ad account

**Field Name:** `accountName`
**Type:** dimension | |
Account Currency
| ISO currency code of the ad account (e.g. USD, EUR)

**Field Name:** `accountCurrency`
**Type:** dimension | |
Account Timezone
| IANA timezone of the ad account (e.g. America/Los\_Angeles)

**Field Name:** `accountTimezone`
**Type:** dimension | |
Account Status
| Status of the ad account (ACTIVE, PAUSED)

**Field Name:** `accountStatus`
**Type:** dimension | |
Account Type
| Type of the ad account (PARTNER, DIRECT)

**Field Name:** `accountType`
**Type:** dimension | |
Organization ID
| ID of the Snapchat business organization

**Field Name:** `organizationId`
**Type:** dimension | ### Campaign | | | | --------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Campaign Name
| Name of the campaign

**Field Name:** `campaignName`
**Type:** dimension | |
Campaign ID
| Unique identifier for the campaign

**Field Name:** `campaignId`
**Type:** dimension | |
Campaign Status
| Status of the campaign (ACTIVE, PAUSED, ARCHIVED)

**Field Name:** `campaignStatus`
**Type:** dimension | |
Campaign Objective
| Campaign objective (BRAND\_AWARENESS, WEB\_VIEW, APP\_INSTALL, VIDEO\_VIEW, etc.)

**Field Name:** `campaignObjective`
**Type:** dimension | |
Campaign Objective (V2)
| New-format campaign objective (AWARENESS\_AND\_ENGAGEMENT, TRAFFIC, APP\_PROMOTION, LEADS, SALES)

**Field Name:** `campaignObjectiveV2`
**Type:** dimension | |
Campaign Buy Model
| Buy model of the campaign (AUCTION, RESERVED)

**Field Name:** `campaignBuyModel`
**Type:** dimension | |
Campaign Start Time
| Date the campaign was scheduled to start

**Field Name:** `campaignStartTime`
**Type:** dimension | |
Campaign End Time
| Date the campaign was scheduled to end

**Field Name:** `campaignEndTime`
**Type:** dimension | |
Campaign Daily Budget
| Daily budget amount for the campaign in account currency

**Field Name:** `campaignDailyBudget`
**Type:** dimension | |
Campaign Lifetime Spend Cap
| Total lifetime spend cap for the campaign in account currency

**Field Name:** `campaignLifetimeSpendCap`
**Type:** dimension | ### Ad Squad | | | | ---------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------- | |
Ad Squad Name
| Name of the ad squad

**Field Name:** `adSquadName`
**Type:** dimension | |
Ad Squad ID
| Unique identifier for the ad squad

**Field Name:** `adSquadId`
**Type:** dimension | |
Ad Squad Status
| Status of the ad squad (ACTIVE, PAUSED)

**Field Name:** `adSquadStatus`
**Type:** dimension | |
Ad Squad Type
| Type of the ad squad (SNAP\_ADS, STORY)

**Field Name:** `adSquadType`
**Type:** dimension | |
Ad Squad Billing Event
| Billing event for the ad squad (IMPRESSION, SWIPE)

**Field Name:** `adSquadBillingEvent`
**Type:** dimension | |
Ad Squad Bid Strategy
| Bidding strategy (AUTO\_BID, LOWEST\_COST\_WITH\_MAX\_BID, TARGET\_COST)

**Field Name:** `adSquadBidStrategy`
**Type:** dimension | |
Ad Squad Optimization Goal
| Optimization goal (IMPRESSIONS, SWIPES, INSTALLS, VIDEO\_VIEWS, etc.)

**Field Name:** `adSquadOptimizationGoal`
**Type:** dimension | |
Ad Squad Daily Budget
| Daily budget for the ad squad in account currency

**Field Name:** `adSquadDailyBudget`
**Type:** dimension | |
Ad Squad Lifetime Budget
| Lifetime budget for the ad squad in account currency

**Field Name:** `adSquadLifetimeBudget`
**Type:** dimension | |
Ad Squad Start Time
| Date the ad squad was scheduled to start

**Field Name:** `adSquadStartTime`
**Type:** dimension | |
Ad Squad End Time
| Date the ad squad was scheduled to end

**Field Name:** `adSquadEndTime`
**Type:** dimension | |
Ad Squad Pacing Type
| Pacing type for the ad squad (STANDARD, ACCELERATED)

**Field Name:** `adSquadPacingType`
**Type:** dimension | |
Ad Squad Delivery Constraint
| Budget delivery constraint (DAILY\_BUDGET, LIFETIME\_BUDGET)

**Field Name:** `adSquadDeliveryConstraint`
**Type:** dimension | ### Ad | | | | ---------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- | |
Ad Name
| Name of the ad

**Field Name:** `adName`
**Type:** dimension | |
Ad ID
| Unique identifier for the ad

**Field Name:** `adId`
**Type:** dimension | |
Ad Status
| Status of the ad (ACTIVE, PAUSED, ARCHIVED)

**Field Name:** `adStatus`
**Type:** dimension | |
Ad Type
| Type of the ad (REMOTE\_WEBPAGE, APP\_INSTALL, DEEP\_LINK\_ATTACHMENT, etc.)

**Field Name:** `adType`
**Type:** dimension | |
Ad Render Type
| How the ad is rendered (STATIC, COMPOSITE)

**Field Name:** `adRenderType`
**Type:** dimension | |
Ad Review Status
| Review status (APPROVED, PENDING, REJECTED)

**Field Name:** `adReviewStatus`
**Type:** dimension | |
Creative ID
| ID of the creative used by the ad

**Field Name:** `adCreativeId`
**Type:** dimension | ### Geography | | | | ------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | |
Country
| ISO 2-letter country code of the user

**Field Name:** `country`
**Type:** dimension | |
Region
| US-only region (state) breakdown. Cannot be combined with conversion metrics.

**Field Name:** `region`
**Type:** dimension | |
DMA
| US-only Designated Market Area. Cannot be combined with conversion metrics.

**Field Name:** `dma`
**Type:** dimension | ### Demographics | | | | ---------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | |
Gender
| Gender of the user (male, female, unknown)

**Field Name:** `gender`
**Type:** dimension | |
Age Bucket
| Age range of the user (13-17, 18-20, 21-24, 25-34, 35-44, 45-54, 55+, 35+)

**Field Name:** `ageBucket`
**Type:** dimension | ### Device | | | | ---------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Operating System
| Mobile operating system (ios, android, web)

**Field Name:** `operatingSystem`
**Type:** dimension | |
Device Make
| Device manufacturer (Apple, Samsung, etc.). Cannot be combined with conversion metrics.

**Field Name:** `deviceMake`
**Type:** dimension | ### Interests | | | | ------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------ | |
Lifestyle Category
| Snapchat lifestyle interest category

**Field Name:** `lifestyleCategory`
**Type:** dimension | ## Metrics Metrics are the numerical values you can measure and analyze from your Snapchat Ads campaigns. ### Delivery | | | | ------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------ | |
Spend
| Total amount spent in account currency

**Field Name:** `spend`
**Type:** metric | |
Impressions
| Total number of times the ad was shown

**Field Name:** `impressions`
**Type:** metric | |
Swipes
| Total number of swipe-up actions on the ad

**Field Name:** `swipes`
**Type:** metric | |
Unique Reach
| Number of unique users reached

**Field Name:** `uniques`
**Type:** metric | |
Frequency
| Average impressions per unique user

**Field Name:** `frequency`
**Type:** metric | |
Landing Page Views
| Number of landing page views from the ad

**Field Name:** `landingPageViews`
**Type:** metric | ### Video | | | | --------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------- | |
Video Views
| Number of times the video was viewed (≥2 seconds)

**Field Name:** `videoViews`
**Type:** metric | |
Video Views (5s)
| Number of times the video was viewed for at least 5 seconds

**Field Name:** `videoViews5s`
**Type:** metric | |
Video Views (15s)
| Number of times the video was viewed for at least 15 seconds

**Field Name:** `videoViews15s`
**Type:** metric | |
Screen Time (Seconds)
| Total screen time in seconds across all impressions

**Field Name:** `screenTimeSeconds`
**Type:** metric | |
Video 25% Views
| Number of users who watched at least 25% of the video

**Field Name:** `quartile1`
**Type:** metric | |
Video 50% Views
| Number of users who watched at least 50% of the video

**Field Name:** `quartile2`
**Type:** metric | |
Video 75% Views
| Number of users who watched at least 75% of the video

**Field Name:** `quartile3`
**Type:** metric | |
Video 100% Views
| Number of users who watched the full video

**Field Name:** `viewCompletion`
**Type:** metric | |
Engaged Views
| Engaged views (15+ seconds or completed video) since Feb 2025

**Field Name:** `engagedViews`
**Type:** metric | ### Engagement | | | | -------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------ | |
Profile Clicks
| Number of clicks on the brand profile

**Field Name:** `profileClicks`
**Type:** metric | |
Shares
| Number of times the ad was shared

**Field Name:** `shares`
**Type:** metric | |
Saves
| Number of times the ad was saved

**Field Name:** `saves`
**Type:** metric | ### Story | | | | --------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------- | |
Story Opens
| Number of opens for Story ads

**Field Name:** `storyOpens`
**Type:** metric | |
Story Completes
| Number of users who completed viewing the Story

**Field Name:** `storyCompletes`
**Type:** metric | ### App Install | | | | ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | |
Android Installs
| Number of Android app installs from the ad

**Field Name:** `androidInstalls`
**Type:** metric | |
iOS Installs
| Number of iOS app installs from the ad

**Field Name:** `iosInstalls`
**Type:** metric | |
Total Installs
| Total app installs across all platforms

**Field Name:** `totalInstalls`
**Type:** metric | ### Lead | | | | ------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------- | |
Native Leads
| Number of leads collected via native lead form

**Field Name:** `nativeLeads`
**Type:** metric | ### Conversions | | | | --------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- | |
Purchases
| Number of purchase conversions (7-day swipe + 1-day view default attribution)

**Field Name:** `conversionPurchases`
**Type:** metric | |
Sign Ups
| Number of sign-up conversions

**Field Name:** `conversionSignUps`
**Type:** metric | |
App Opens
| Number of app open conversions

**Field Name:** `conversionAppOpens`
**Type:** metric | |
Page Views
| Number of page-view conversions

**Field Name:** `conversionPageViews`
**Type:** metric | |
Adds To Cart
| Number of add-to-cart conversions

**Field Name:** `conversionAddCart`
**Type:** metric | |
Checkouts Started
| Number of checkout-started conversions

**Field Name:** `conversionStartCheckout`
**Type:** metric | |
Searches
| Number of search conversions

**Field Name:** `conversionSearches`
**Type:** metric | |
Subscriptions
| Number of subscription conversions

**Field Name:** `conversionSubscribe`
**Type:** metric | |
Logins
| Number of login conversions

**Field Name:** `conversionLogin`
**Type:** metric | |
Conversion Shares
| Number of share conversions

**Field Name:** `conversionShare`
**Type:** metric | |
Visits
| Number of visit conversions

**Field Name:** `conversionVisit`
**Type:** metric | |
Tutorials Completed
| Number of tutorial-completion conversions

**Field Name:** `conversionCompleteTutorial`
**Type:** metric | |
Invites
| Number of invite conversions

**Field Name:** `conversionInvite`
**Type:** metric | |
Levels Completed
| Number of level-completion conversions (game apps)

**Field Name:** `conversionLevelCompletes`
**Type:** metric | |
Achievements Unlocked
| Number of achievement-unlocked conversions

**Field Name:** `conversionAchievementUnlocked`
**Type:** metric | |
Adds To Wishlist
| Number of add-to-wishlist conversions

**Field Name:** `conversionAddToWishlist`
**Type:** metric | |
Trials Started
| Number of trial-started conversions

**Field Name:** `conversionStartTrial`
**Type:** metric | |
List Views
| Number of list-view conversions

**Field Name:** `conversionListView`
**Type:** metric | |
Credits Spent
| Number of credits-spent conversions

**Field Name:** `conversionSpendCredits`
**Type:** metric | |
Ad Clicks
| Number of ad-click conversions

**Field Name:** `conversionAdClick`
**Type:** metric | |
Ad Views
| Number of ad-view conversions

**Field Name:** `conversionAdView`
**Type:** metric | |
Billing Added
| Number of add-billing conversions

**Field Name:** `conversionAddBilling`
**Type:** metric | |
Reservations
| Number of reservation conversions

**Field Name:** `conversionReserve`
**Type:** metric | |
Conversion Saves
| Number of save conversions (distinct from delivery saves)

**Field Name:** `conversionSave`
**Type:** metric | |
Conversion Rate
| Calculated conversion rate (purchases / swipes)

**Field Name:** `conversionRate`
**Type:** metric | ### Conversion Values | | | | ---------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Purchase Value
| Total monetary value of purchase conversions in account currency

**Field Name:** `conversionPurchasesValue`
**Type:** metric | |
Subscription Value
| Total monetary value of subscription conversions in account currency

**Field Name:** `conversionSubscribeValue`
**Type:** metric | |
Add To Cart Value
| Total monetary value of add-to-cart conversions in account currency

**Field Name:** `conversionAddCartValue`
**Type:** metric | |
Checkout Started Value
| Total monetary value of checkout-started conversions in account currency

**Field Name:** `conversionStartCheckoutValue`
**Type:** metric | *** ## Related Browse all platforms Meta Ads metrics & dimensions TikTok Ads metrics & dimensions X Ads metrics & dimensions