> ## Documentation Index > Fetch the complete documentation index at: https://support.detrics.io/llms.txt > Use this file to discover all available pages before exploring further. # Pinterest Ads Metrics & Dimensions > Complete reference for Pinterest Ads dimensions and metrics **Last updated:** July 31, 2026
88 dimensions
345 metrics
This reference covers all available dimensions and metrics for Pinterest Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
## Dimensions Dimensions are the attributes you can use to segment and group your Pinterest Ads data. ### Advertiser | | | | ------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------- | |
Advertiser ID
| The unique identifier for the advertiser

**Field Name:** `AD_ACCOUNT_ID`
**Type:** dimension | |
Advertiser Name
| The name of the advertiser

**Field Name:** `AD_ACCOUNT_NAME`
**Type:** dimension | |
Advertiser Country
| The country of the advertiser

**Field Name:** `AD_ACCOUNT_COUNTRY`
**Type:** dimension | |
Currency
| The currency the advertiser uses

**Field Name:** `AD_ACCOUNT_CURRENCY`
**Type:** dimension | |
Owner User ID
| The user ID of the owner of the advertiser

**Field Name:** `ADVERTISER_OWNER_USER_ID`
**Type:** dimension | |
Advertiser Roles
| The roles of the advertiser

**Field Name:** `ADVERTISER_ROLES`
**Type:** dimension | ### Campaign | | | | ------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------- | |
Campaign ID
| The unique identifier of the campaign

**Field Name:** `CAMPAIGN_ID`
**Type:** dimension | |
Campaign Name
| The name of the campaign

**Field Name:** `CAMPAIGN_NAME`
**Type:** dimension | |
Campaign Status
| The status of the campaign

**Field Name:** `CAMPAIGN_STATUS`
**Type:** dimension | |
Campaign Objective Type
| The objective type of the campaign

**Field Name:** `CAMPAIGN_OBJECTIVE_TYPE`
**Type:** dimension | |
Daily Budget
| The daily spend cap of the campaign

**Field Name:** `CAMPAIGN_DAILY_SPEND_CAP`
**Type:** dimension | |
Lifetime Budget
| The lifetime spend cap of the campaign

**Field Name:** `CAMPAIGN_LIFETIME_SPEND_CAP`
**Type:** dimension | |
Order Line ID
| The order line ID of the campaign

**Field Name:** `CAMPAIGN_ORDER_LINE_ID`
**Type:** dimension | |
Campaign Start Date
| The start date and start time of your campaign in UTC

**Field Name:** `CAMPAIGN_START_TIME`
**Type:** dimension | |
Campaign End Date
| The end date and end time of your campaign in UTC

**Field Name:** `CAMPAIGN_END_TIME`
**Type:** dimension | |
Campaign Created Date
| The date the campaign was created

**Field Name:** `CAMPAIGN_CREATED_TIME`
**Type:** dimension | |
Campaign Updated Date
| The date the campaign was last updated

**Field Name:** `CAMPAIGN_UPDATED_TIME`
**Type:** dimension | |
Budget Optimization is Enabled
| Whether the campaign uses budget optimization

**Field Name:** `CAMPAIGN_IS_BUDGET_OPTIMIZATION`
**Type:** dimension | |
Campaign Summary Status
| The overall status of the campaign

**Field Name:** `CAMPAIGN_SUMMARY_STATUS`
**Type:** dimension | |
Performance Plus is Enabled
| Whether the campaign is a Performance Plus campaign

**Field Name:** `CAMPAIGN_IS_PERFORMANCE_PLUS`
**Type:** dimension | ### Ad Group | | | | ------------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Ad Group ID
| The unique identifier of the ad group

**Field Name:** `AD_GROUP_ID`
**Type:** dimension | |
Ad Group Name
| The name of the ad group

**Field Name:** `AD_GROUP_NAME`
**Type:** dimension | |
Ad Group Status
| The status of the ad group

**Field Name:** `AD_GROUP_STATUS`
**Type:** dimension | |
Ad Group Campaign ID
| The unique identifier of the campaign of the ad group

**Field Name:** `AD_GROUP_CAMPAIGN_ID`
**Type:** dimension | |
Ad Group Type
| The type of the ad group

**Field Name:** `AD_GROUP_TYPE`
**Type:** dimension | |
Auto Targeting Enabled
| Whether auto targeting is enabled or not

**Field Name:** `AD_GROUP_AUTO_TARGETING_ENABLED`
**Type:** dimension | |
Bid
| The bid amount of the ad group in the currency of the advertiser account

**Field Name:** `AD_GROUP_BID_VALUE`
**Type:** dimension | |
Billable Event
| The billable event of the ad group

**Field Name:** `AD_GROUP_BILLABLE_EVENT`
**Type:** dimension | |
Budget
| The budget of the ad group in the currency of the advertiser account

**Field Name:** `AD_GROUP_BUDGET_VALUE`
**Type:** dimension | |
Budget Type
| The budget type of the ad group

**Field Name:** `AD_GROUP_BUDGET_TYPE`
**Type:** dimension | |
Lifetime Frequency Cap
| Lifetime frequency cap of the ad group

**Field Name:** `AD_GROUP_LIFETIME_FREQUENCY_CAP`
**Type:** dimension | |
Optimization Goal Conversion Tag ID
| The unique identifier for the conversion tag of the ad group

**Field Name:** `AD_GROUP_OPTIMIZATION_GOAL_CONVERSION_TAG_ID`
**Type:** dimension | |
Optimization Goal Conversion Event
| The conversion event of the ad group

**Field Name:** `AD_GROUP_OPTIMIZATION_GOAL_CONVERSION_EVENT`
**Type:** dimension | |
Optimization Goal Engagement Window
| The engagement attribution window in days

**Field Name:** `AD_GROUP_OPTIMIZATION_GOAL_ENGAGEMENT_WINDOW`
**Type:** dimension | |
Optimization Goal Click Window
| The click attribution window in days

**Field Name:** `AD_GROUP_OPTIMIZATION_GOAL_CLICK_WINDOW`
**Type:** dimension | |
Optimization Goal View Window
| The view attribution window in days

**Field Name:** `AD_GROUP_OPTIMIZATION_GOAL_VIEW_WINDOW`
**Type:** dimension | |
Optimization Goal Learning Mode Type
| The learning mode type of the ad group

**Field Name:** `AD_GROUP_OPTIMIZATION_GOAL_LEARNING_MODE_TYPE`
**Type:** dimension | |
Optimization Goal CPA Value
| The CPA goal value of the ad group in the currency of the advertiser account

**Field Name:** `AD_GROUP_OPTIMIZATION_GOAL_CPA_VALUE`
**Type:** dimension | |
Pacing Delivery Type
| The pacing delivery type of the ad group

**Field Name:** `AD_GROUP_PACING_DELIVERY_TYPE`
**Type:** dimension | |
Pin Promotion IDs
| The unique identifiers for the pin promotions of the ad group

**Field Name:** `AD_GROUP_PIN_PROMOTION_IDS`
**Type:** dimension | |
Placement Group
| List of placements group for the ad group

**Field Name:** `AD_GROUP_PLACEMENT_GROUP`
**Type:** dimension | |
Targeting App Type
| List of app types the ad group is targeting

**Field Name:** `AD_GROUP_TARGETING_SPEC_APP_TYPE`
**Type:** dimension | |
Targeting Gender
| List of genders the ad group is targeting

**Field Name:** `AD_GROUP_TARGETING_SPEC_GENDER`
**Type:** dimension | |
Targeting Locale
| List of locales the ad group is targeting

**Field Name:** `AD_GROUP_TARGETING_SPEC_LOCALE`
**Type:** dimension | |
Targeting Location
| List of locations the ad group is targeting

**Field Name:** `AD_GROUP_TARGETING_SPEC_LOCATION`
**Type:** dimension | |
Targeting Geo
| List of geolocations the ad group is targeting

**Field Name:** `AD_GROUP_TARGETING_SPEC_GEO`
**Type:** dimension | |
Tracking URLs
| The tracking URLs of the ad group

**Field Name:** `AD_GROUP_TRACKING_URLS`
**Type:** dimension | |
Ad Group Summary Status
| The overall status of the ad group

**Field Name:** `AD_GROUP_SUMMARY_STATUS`
**Type:** dimension | |
Bid Strategy Type
| The bid strategy type for the ad group

**Field Name:** `AD_GROUP_BID_STRATEGY_TYPE`
**Type:** dimension | |
Ad Group Start Date
| The start date and start time of your ad group in UTC

**Field Name:** `AD_GROUP_START_TIME`
**Type:** dimension | |
Ad Group End Date
| The end date and end time of your ad group in UTC

**Field Name:** `AD_GROUP_END_TIME`
**Type:** dimension | |
Ad Group Created Date
| The date the ad group was created

**Field Name:** `AD_GROUP_CREATED_TIME`
**Type:** dimension | |
Ad Group Updated Date
| The date the ad group was last updated

**Field Name:** `AD_GROUP_UPDATED_TIME`
**Type:** dimension | ### Ad | | | | ------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Ad ID
| The unique ID of the ad/pin promotion

**Field Name:** `AD_ID`
**Type:** dimension | |
Ad Name
| Name of promoted pin / ad

**Field Name:** `AD_NAME`
**Type:** dimension | |
Ad Status
| Status of promoted pin / ad

**Field Name:** `AD_STATUS`
**Type:** dimension | |
Pin ID
| ID of the pin used in the promoted pin / ad

**Field Name:** `PIN_ID`
**Type:** dimension | |
Creative Type
| Creative type used in the promoted pin / ad

**Field Name:** `AD_CREATIVE_TYPE`
**Type:** dimension | |
Destination URL
| Destination URL used in promoted pin / ad

**Field Name:** `DESTINATION_URL`
**Type:** dimension | |
Android Deep Link
| Deep link for Android apps used in pin

**Field Name:** `PIN_PROMOTION_ANDROID_DEEP_LINK`
**Type:** dimension | |
iOS Deep Link
| Deep link for iOS apps used in pin

**Field Name:** `PIN_PROMOTION_IOS_DEEP_LINK`
**Type:** dimension | |
Click Tracking URL
| 3rd-party click tracking URL used on promoted pin / ad

**Field Name:** `PIN_PROMOTION_CLICK_TRACKING_URL`
**Type:** dimension | |
View Tracking URL
| 3rd-party impression or view tracking URL used on promoted pin / ad

**Field Name:** `PIN_PROMOTION_VIEW_TRACKING_URL`
**Type:** dimension | |
Review Status
| Review status of promoted pin / ad

**Field Name:** `PIN_PROMOTION_REVIEW_STATUS`
**Type:** dimension | |
Is Pin Deleted
| TRUE if pin has been deleted, FALSE if pin still exists

**Field Name:** `PIN_PROMOTION_IS_PIN_DELETED`
**Type:** dimension | |
Grid Click Type
| The type of click interaction for the ad

**Field Name:** `AD_GRID_CLICK_TYPE`
**Type:** dimension | |
Ad Summary Status
| The overall status of the ad

**Field Name:** `AD_SUMMARY_STATUS`
**Type:** dimension | |
Ad Created Date
| The date the promoted pin was created

**Field Name:** `AD_CREATED_TIME`
**Type:** dimension | |
Ad Updated Date
| The date the promoted pin was last updated

**Field Name:** `AD_UPDATED_TIME`
**Type:** dimension | ### UTM Parameters | | | | ------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------- | |
UTM Source
| Value of the utm\_source parameter extracted from the ad destination URL

**Field Name:** `UTM_SOURCE`
**Type:** dimension | |
UTM Medium
| Value of the utm\_medium parameter extracted from the ad destination URL

**Field Name:** `UTM_MEDIUM`
**Type:** dimension | |
UTM Campaign
| Value of the utm\_campaign parameter extracted from the ad destination URL

**Field Name:** `UTM_CAMPAIGN`
**Type:** dimension | |
UTM Content
| Value of the utm\_content parameter extracted from the ad destination URL

**Field Name:** `UTM_CONTENT`
**Type:** dimension | |
UTM Term
| Value of the utm\_term parameter extracted from the ad destination URL

**Field Name:** `UTM_TERM`
**Type:** dimension | ### Targeting Breakdown | | | | ----------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | |
Targeting Type
| The type of targeting applied (e.g., KEYWORD, GENDER, AGE\_BUCKET)

**Field Name:** `TARGETING_TYPE`
**Type:** dimension | |
Targeting Value
| The value of the targeting applied

**Field Name:** `TARGETING_VALUE`
**Type:** dimension | |
Keyword
| Keyword targeting value when targeting type is KEYWORD

**Field Name:** `TARGETING_KEYWORD`
**Type:** dimension | |
Gender
| Gender targeting value when targeting type is GENDER

**Field Name:** `TARGETING_GENDER`
**Type:** dimension | |
Age Group
| Age group targeting value when targeting type is AGE\_BUCKET

**Field Name:** `TARGETING_AGE`
**Type:** dimension | |
Country Code
| Country code targeting value when targeting type is GEO

**Field Name:** `TARGETING_COUNTRY`
**Type:** dimension | |
Region Code
| Region code targeting value when targeting type is GEO

**Field Name:** `TARGETING_REGION`
**Type:** dimension | |
Location
| Location targeting value when targeting type is LOCATION

**Field Name:** `TARGETING_LOCATION`
**Type:** dimension | |
App Type
| App type targeting value when targeting type is APPTYPE

**Field Name:** `TARGETING_APP_TYPE`
**Type:** dimension | |
Feed Type
| Feed type targeting value

**Field Name:** `TARGETING_FEED_TYPE`
**Type:** dimension | |
Placement
| Placement targeting value when targeting type is PLACEMENT

**Field Name:** `TARGETING_PLACEMENT`
**Type:** dimension | |
Targeted Interest
| Interest targeting value when targeting type is INTEREST

**Field Name:** `TARGETING_TARGETED_INTEREST`
**Type:** dimension | |
Pinner Interest
| Pinner interest value for interest-based targeting

**Field Name:** `TARGETING_PINNER_INTEREST`
**Type:** dimension | |
Audience Include
| Audience include value for audience targeting

**Field Name:** `TARGETING_AUDIENCE_INCLUDE`
**Type:** dimension | ## Metrics Metrics are the numerical values you can measure and analyze from your Pinterest Ads campaigns. ### Core Metrics | | | | ----------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Spend
| The money you spent for promoted Pins, in the currency of the advertiser

**Field Name:** `SPEND_IN_DOLLAR`
**Type:** metric | |
Impressions
| The number of impressions from earned and paid sources

**Field Name:** `TOTAL_IMPRESSION`
**Type:** metric | |
Impressions Paid
| The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions

**Field Name:** `IMPRESSION_1`
**Type:** metric | |
Impressions Earned
| The number of impressions from Repins of your promoted Pins

**Field Name:** `IMPRESSION_2`
**Type:** metric | |
Frequency
| The average number of times each user saw your ad

**Field Name:** `TOTAL_IMPRESSION_FREQUENCY`
**Type:** metric | |
Reach
| Total number of unique users who saw your ads

**Field Name:** `TOTAL_IMPRESSION_USER`
**Type:** metric | |
Clicks
| The number of clicks from earned and paid sources

**Field Name:** `TOTAL_CLICKTHROUGH`
**Type:** metric | |
Clicks Paid
| The number of clicks from your promoted Pins. This includes both paid clicks and over-delivered clicks

**Field Name:** `CLICKTHROUGH_1`
**Type:** metric | |
Clicks Earned
| The number of clicks from Repins of your promoted Pins

**Field Name:** `CLICKTHROUGH_2`
**Type:** metric | |
CTR
| Click-through rate

**Field Name:** `ECTR`
**Type:** metric | |
CTR Paid
| The click-through rate of paid sources

**Field Name:** `CTR`
**Type:** metric | |
CTR Earned
| The click-through rate of earned sources

**Field Name:** `CTR_2`
**Type:** metric | |
Outbound Clicks Paid
| The number of paid outbound clicks from your promoted Pins

**Field Name:** `OUTBOUND_CLICK_1`
**Type:** metric | |
Outbound Clicks Earned
| The number of earned outbound clicks from your promoted Pins

**Field Name:** `OUTBOUND_CLICK_2`
**Type:** metric | |
Conversions
| This is the sum of all website conversions. For example, if you track sign ups and checkouts on your website, it's the sum of all sign ups and checkouts attributed from clicks, engagements and views on Pinterest

**Field Name:** `TOTAL_CONVERSIONS`
**Type:** metric | |
Conversions Quantity
| Conversions quantity

**Field Name:** `TOTAL_CONVERSIONS_QUANTITY`
**Type:** metric | |
Conversions Value
| Conversions value

**Field Name:** `TOTAL_CONVERSIONS_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Saves Paid
| The number of paid Repins of your promoted Pins

**Field Name:** `REPIN_1`
**Type:** metric | |
Saves Earned
| The number of unpaid Repins of your promoted Pins

**Field Name:** `REPIN_2`
**Type:** metric | |
Save Rate Paid
| The rate of paid Repins

**Field Name:** `REPIN_RATE`
**Type:** metric | |
Save Rate
| The rate of Repins

**Field Name:** `TOTAL_REPIN_RATE`
**Type:** metric | |
Carousel Swipes Paid
| The number of paid swipes from your promoted carousel Pins

**Field Name:** `CAROUSEL_SWIPE_1`
**Type:** metric | |
Carousel Swipes Earned
| The number of non-paid swipes from your promoted carousel Pins

**Field Name:** `CAROUSEL_SWIPE_2`
**Type:** metric | |
Engagements
| Total engagements from earned and paid sources

**Field Name:** `TOTAL_ENGAGEMENT`
**Type:** metric | |
Engagements Paid
| Total engagements from paid sources

**Field Name:** `ENGAGEMENT_1`
**Type:** metric | |
Engagements Earned
| Total engagements from earned sources

**Field Name:** `ENGAGEMENT_2`
**Type:** metric | |
CPM
| Cost per mille

**Field Name:** `CPM_IN_DOLLAR`
**Type:** metric | |
CPC
| Cost per click

**Field Name:** `ECPC_IN_DOLLAR`
**Type:** metric | |
CPE
| Cost per engagement

**Field Name:** `ECPE_IN_DOLLAR`
**Type:** metric | |
Cost Per Outbound Click
| Average cost per total outbound click (paid and earned)

**Field Name:** `COST_PER_OUTBOUND_CLICK_IN_DOLLAR`
**Type:** metric | |
Engagement Rate Paid
| Paid engagements divided by paid impressions

**Field Name:** `ENGAGEMENT_RATE`
**Type:** metric | |
Engagement Rate
| Total engagements divided by total impressions

**Field Name:** `EENGAGEMENT_RATE`
**Type:** metric | |
Page Visits
| Total number of page visit events resulting from interactions with your ad

**Field Name:** `TOTAL_PAGE_VISIT`
**Type:** metric | |
Page Visit Conversion Rate
| Total conversions divided by total clicks

**Field Name:** `TOTAL_PAGE_VISIT_CONVERSION_RATE`
**Type:** metric | |
Add to Cart Conversion Rate
| The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period

**Field Name:** `TOTAL_ADD_TO_CART_CONVERSION_RATE`
**Type:** metric | |
Checkout Conversion Rate
| The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period

**Field Name:** `TOTAL_CHECKOUT_CONVERSION_RATE`
**Type:** metric | |
Search Conversion Rate
| The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period

**Field Name:** `TOTAL_SEARCH_CONVERSION_RATE`
**Type:** metric | |
Category View Conversion Rate
| The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period

**Field Name:** `TOTAL_VIEW_CATEGORY_CONVERSION_RATE`
**Type:** metric | |
Gross Pin Clicks
| Unfiltered number of times someone clicks your ad (paid)

**Field Name:** `CLICKTHROUGH_1_GROSS`
**Type:** metric | |
Gross Impressions
| Unfiltered number of times your ad was on screen (paid)

**Field Name:** `IMPRESSION_1_GROSS`
**Type:** metric | |
Leads
| Total number of leads generated from your ads

**Field Name:** `LEADS`
**Type:** metric | |
Cost per Lead
| Average cost per lead generated from your ads

**Field Name:** `COST_PER_LEAD`
**Type:** metric | |
Paid Impressions
| Number of paid impressions from your promoted Pins

**Field Name:** `PAID_IMPRESSION`
**Type:** metric | |
Add to Wishlist
| Total number of add to wishlist events resulting from interactions with your ads

**Field Name:** `TOTAL_ADD_TO_WISHLIST`
**Type:** metric | |
Subscriptions
| Total number of subscription events resulting from interactions with your ads

**Field Name:** `TOTAL_SUBSCRIBE`
**Type:** metric | ### Video Engagements | | | | -------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Video Starts
| Total number of times your video ad started playing (paid and earned)

**Field Name:** `TOTAL_VIDEO_P0_COMBINED`
**Type:** metric | |
Video Starts Paid
| Number of times your video ad started playing

**Field Name:** `VIDEO_P0_COMBINED_1`
**Type:** metric | |
Video Starts Earned
| Number of times your video ad started playing after it was saved to another person's board

**Field Name:** `VIDEO_P0_COMBINED_2`
**Type:** metric | |
Video Views
| Total number of times your video ad played continuously for 2 seconds while 50% in view (paid and earned)

**Field Name:** `TOTAL_VIDEO_MRC_VIEWS`
**Type:** metric | |
Video Views Paid
| Number of times your video ad played continuously for 2 seconds while 50% in view

**Field Name:** `VIDEO_MRC_VIEWS_1`
**Type:** metric | |
Video Views Earned
| Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board

**Field Name:** `VIDEO_MRC_VIEWS_2`
**Type:** metric | |
Three Second Video Views
| Total number of times your video ad played continuously for at least 3 seconds while 50% visible (includes both paid and earned)

**Field Name:** `TOTAL_VIDEO_3SEC_VIEWS`
**Type:** metric | |
Three Second Video Views Earned
| Number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board

**Field Name:** `VIDEO_3SEC_VIEWS_2`
**Type:** metric | |
Video Avg. Watch Time (s)
| Average watch time of all video ads, including seeks and loops

**Field Name:** `TOTAL_VIDEO_AVG_WATCHTIME_IN_SECOND`
**Type:** metric | |
Video Avg. Watch Time (s) Paid
| Average watch time of all video ads, including seeks and loops

**Field Name:** `VIDEO_AVG_WATCHTIME_IN_SECOND_1`
**Type:** metric | |
Video Avg. Watch Time (s) Earned
| Average watch time of all video ads, including seeks and loops, after being saved to another person's board

**Field Name:** `VIDEO_AVG_WATCHTIME_IN_SECOND_2`
**Type:** metric | |
Video Views at 25%
| Total number of times your video ad reached 25% of its length, including views that skipped ahead to this point (paid and earned)

**Field Name:** `TOTAL_VIDEO_P25_COMBINED`
**Type:** metric | |
Video Views at 25% Paid
| Number of times your video ad reached 25% of its length, including views that skipped ahead to this point

**Field Name:** `VIDEO_P25_COMBINED_1`
**Type:** metric | |
Video Views at 25% Earned
| Number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point

**Field Name:** `VIDEO_P25_COMBINED_2`
**Type:** metric | |
Video Views at 50%
| Total number of times your video ad reached 50% of its length, including views that skipped ahead to this point (paid and earned)

**Field Name:** `TOTAL_VIDEO_P50_COMBINED`
**Type:** metric | |
Video Views at 50% Paid
| Number of times your video ad reached 50% of its length, including views that skipped ahead to this point

**Field Name:** `VIDEO_P50_COMBINED_1`
**Type:** metric | |
Video Views at 50% Earned
| Number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point

**Field Name:** `VIDEO_P50_COMBINED_2`
**Type:** metric | |
Video Views at 75%
| Total number of times your video ad reached 75% of its length, including views that skipped ahead to this point (paid and earned)

**Field Name:** `TOTAL_VIDEO_P75_COMBINED`
**Type:** metric | |
Video Views at 75% Paid
| Number of times your video ad reached 75% of its length, including views that skipped ahead to this point

**Field Name:** `VIDEO_P75_COMBINED_1`
**Type:** metric | |
Video Views at 75% Earned
| Number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point

**Field Name:** `VIDEO_P75_COMBINED_2`
**Type:** metric | |
Video Views at 95%
| Total number of times your video ad reached 95% of its length, including views that skipped ahead to this point (paid and earned)

**Field Name:** `TOTAL_VIDEO_P95_COMBINED`
**Type:** metric | |
Video Views at 95% Paid
| Number of times your video ad reached 95% of its length, including views that skipped ahead to this point

**Field Name:** `VIDEO_P95_COMBINED_1`
**Type:** metric | |
Video Views at 95% Earned
| Number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point

**Field Name:** `VIDEO_P95_COMBINED_2`
**Type:** metric | |
Video Views at 100%
| Total number of times your video ad reached 100% of its length, including views that skipped ahead to this point (paid and earned)

**Field Name:** `TOTAL_VIDEO_P100_COMPLETE`
**Type:** metric | |
Video Views at 100% Earned
| Number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point

**Field Name:** `VIDEO_P100_COMPLETE_2`
**Type:** metric | |
CPCV (100%)
| Average cost per video view that was played until completion, including views that skipped ahead to this point

**Field Name:** `ECPCV_IN_DOLLAR`
**Type:** metric | |
CPCV (95%)
| Average cost per video that was played until 95% of its length, including views that skipped ahead to this point

**Field Name:** `ECPCV_P95_IN_DOLLAR`
**Type:** metric | |
CPV
| Average cost per video view

**Field Name:** `ECPV_IN_DOLLAR`
**Type:** metric | |
Video 100% (Paid)
| Number of times your paid video ad reached 100% of its length, including views that skipped ahead to this point

**Field Name:** `VIDEO_P100_COMPLETE_1`
**Type:** metric | |
Video Spend
| Total spend on video ads

**Field Name:** `VIDEO_SPEND_IN_DOLLAR`
**Type:** metric | |
Paid Video Viewable Rate
| The percentage of paid video impressions that were viewable

**Field Name:** `PAID_VIDEO_VIEWABLE_RATE`
**Type:** metric | ### Conversions Add to Cart | | | | -------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Conversions (Add to Cart)
| Total number of add to cart events resulting from interactions with your ad

**Field Name:** `TOTAL_ADD_TO_CART`
**Type:** metric | |
Conversions Value (Add to Cart)
| Total value of add to cart events resulting from interactions with your ad

**Field Name:** `TOTAL_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Click-through Conversions (Add to Cart)
| Total number of add to cart events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_ADD_TO_CART`
**Type:** metric | |
Conversion Quantity from Add to Cart - Clicks
| Total quantity of add to cart events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_ADD_TO_CART_QUANTITY`
**Type:** metric | |
Click-through Value (Add to Cart)
| Total value of add to cart events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Engagement Conversions (Add to Cart)
| Total number of add to cart events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_ADD_TO_CART`
**Type:** metric | |
Conversion Quantity from Add to Cart - Engagements
| Total quantity of add to cart events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_ADD_TO_CART_QUANTITY`
**Type:** metric | |
Engagement Value (Add to Cart)
| Total value of add to cart events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
View-through Conversions (Add to Cart)
| Total number of add to cart events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_ADD_TO_CART`
**Type:** metric | |
Conversion Quantity from Add to Cart - Views
| Total quantity of add to cart events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_ADD_TO_CART_QUANTITY`
**Type:** metric | |
View-through Value (Add to Cart)
| Total value of add to cart events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Conversions (Add to Cart)
| Total number of web add to cart events resulting from interactions with your ads

**Field Name:** `TOTAL_WEB_ADD_TO_CART`
**Type:** metric | |
Web Order Value (Add to Cart)
| Total value of web add to cart events resulting from interactions with your ads

**Field Name:** `TOTAL_WEB_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Click-through Conversions (Add to Cart)
| Total number of web add to cart events resulting from clicks on your ads

**Field Name:** `TOTAL_WEB_CLICK_ADD_TO_CART`
**Type:** metric | |
Web Click-through Order Value (Add to Cart)
| Total value of web add to cart events resulting from interactions with your ads

**Field Name:** `TOTAL_WEB_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Engagement Conversions (Add to Cart)
| Total number of web add to cart events resulting from engagement with your ads

**Field Name:** `TOTAL_WEB_ENGAGEMENT_ADD_TO_CART`
**Type:** metric | |
Web Engagement Order Value (Add to Cart)
| Total value of web add to cart events resulting from engagement with your ads

**Field Name:** `TOTAL_WEB_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web View-through Conversions (Add to Cart)
| Total number of web add to cart events resulting from views of your ads

**Field Name:** `TOTAL_WEB_VIEW_ADD_TO_CART`
**Type:** metric | |
Web View-through Order Value (Add to Cart)
| Total value of web add to cart events resulting from views of your ads

**Field Name:** `TOTAL_WEB_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Conversions (Add to Cart)
| Total number of in-app add to cart events resulting from interactions with your ads

**Field Name:** `TOTAL_INAPP_ADD_TO_CART`
**Type:** metric | |
In-app Order Value (Add to Cart)
| Total value of in-app add to cart events resulting from interactions with your ads

**Field Name:** `TOTAL_INAPP_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Click-through Conversions (Add to Cart)
| Total number of in-app add to cart events resulting from clicks on your ads

**Field Name:** `TOTAL_INAPP_CLICK_ADD_TO_CART`
**Type:** metric | |
In-app Click-through Order Value (Add to Cart)
| Total value of in-app add to cart events resulting from clicks on your ads

**Field Name:** `TOTAL_INAPP_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Engagement Conversions (Add to Cart)
| Total number of in-app add to cart events resulting from engagement with your ads

**Field Name:** `TOTAL_INAPP_ENGAGEMENT_ADD_TO_CART`
**Type:** metric | |
In-app Engagement Order Value (Add to Cart)
| Total value of in-app add to cart events resulting from engagement with your ads

**Field Name:** `TOTAL_INAPP_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app View-through Conversions (Add to Cart)
| Total number of in-app add to cart events resulting from views of your ads

**Field Name:** `TOTAL_INAPP_VIEW_ADD_TO_CART`
**Type:** metric | |
In-app View-through Order Value (Add to Cart)
| Total value of in-app add to cart events resulting from views of your ads

**Field Name:** `TOTAL_INAPP_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
CPA (Add to Cart)
| Average cost per add to cart event

**Field Name:** `ADD_TO_CART_COST_PER_ACTION`
**Type:** metric | |
ROAS (Add to Cart)
| Average return on ad spend for add to cart events

**Field Name:** `ADD_TO_CART_ROAS`
**Type:** metric | |
In-app CPA (Add to Cart)
| Average cost per in-app add to cart events

**Field Name:** `INAPP_ADD_TO_CART_COST_PER_ACTION`
**Type:** metric | |
In-app ROAS (Add to Cart)
| Average return on spend for in-app add to cart events

**Field Name:** `INAPP_ADD_TO_CART_ROAS`
**Type:** metric | |
Add to Cart Desktop to Desktop
| Total number of desktop add to cart actions leading to a desktop add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Add to Cart Desktop to Mobile
| Total number of desktop add to cart actions leading to a mobile add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Add to Cart Desktop to Tablet
| Total number of desktop add to cart actions leading to a tablet add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Add to Cart Mobile to Desktop
| Total number of mobile add to cart actions leading to a desktop add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Add to Cart Mobile to Mobile
| Total number of mobile add to cart actions leading to a mobile add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Add to Cart Mobile to Tablet
| Total number of desktop add to cart actions leading to a mobile add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Add to Cart Tablet to Desktop
| Total number of tablet add to cart actions leading to a desktop add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Add to Cart Tablet to Mobile
| Total number of tablet add to cart actions leading to a mobile add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Add to Cart Tablet to Tablet
| Total number of tablet add to cart actions leading to a tablet add to cart conversion

**Field Name:** `TOTAL_ADD_TO_CART_TABLET_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | ### Conversions App Install | | | | ---------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Conversions (App Install)
| Total number of app install events resulting from interactions with your ads

**Field Name:** `TOTAL_APP_INSTALL`
**Type:** metric | |
Order Value (App Install)
| Total value of app install events resulting from interactions with your ad

**Field Name:** `TOTAL_APP_INSTALL_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Click-through Conversions (App Install)
| Total number of app install events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_APP_INSTALL`
**Type:** metric | |
Click-through Value (App Install)
| Total value of app install events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Engagement Conversions (App Install)
| Total number of app install events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_APP_INSTALL`
**Type:** metric | |
Engagement Value (App Install)
| Total value of app install events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
View-through Conversions (App Install)
| Total number of app install events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_APP_INSTALL`
**Type:** metric | |
View-through Value (App Install)
| Total value of app install events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Conversions (App Install)
| Total number of in-app app install events resulting from interactions with your ads

**Field Name:** `TOTAL_INAPP_APP_INSTALL`
**Type:** metric | |
In-app Order Value (App Install)
| Total value of in-app app install events resulting from interactions with your ad

**Field Name:** `TOTAL_INAPP_APP_INSTALL_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Click-through Conversions (App Install)
| Total number of in-app app install events resulting from clicks on your ads

**Field Name:** `TOTAL_INAPP_CLICK_APP_INSTALL`
**Type:** metric | |
In-app Click-through Order Value (App Install)
| Total value of in-app app install events resulting from clicks on your ads

**Field Name:** `TOTAL_INAPP_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Engagement Conversions (App Install)
| Total number of in-app app install events resulting from engagement with your ads

**Field Name:** `TOTAL_INAPP_ENGAGEMENT_APP_INSTALL`
**Type:** metric | |
In-app Engagement Order Value (App Install)
| Total value of in-app app install events resulting from engagement with your ads

**Field Name:** `TOTAL_INAPP_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app View-through Conversions (App Install)
| Total number of in-app app install events resulting from views of your ads

**Field Name:** `TOTAL_INAPP_VIEW_APP_INSTALL`
**Type:** metric | |
In-app View-through Order Value (App Install)
| Total value of in-app app install events resulting from views of your ads

**Field Name:** `TOTAL_INAPP_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
CPA (App Install)
| Average cost per app install events

**Field Name:** `APP_INSTALL_COST_PER_ACTION`
**Type:** metric | |
In-app CPA (App Install)
| Average cost per in-app app install events

**Field Name:** `INAPP_APP_INSTALL_COST_PER_ACTION`
**Type:** metric | |
In-app ROAS (App Install)
| Average return on ad spend for in-app app install events

**Field Name:** `INAPP_APP_INSTALL_ROAS`
**Type:** metric | |
App Install Desktop to Desktop
| Total number of desktop app install actions leading to a desktop app install conversion

**Field Name:** `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
App Install Desktop to Mobile
| Total number of desktop app install actions leading to a mobile app install conversion

**Field Name:** `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
App Install Desktop to Tablet
| Total number of desktop app install actions leading to a tablet app install conversion

**Field Name:** `TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
App Install Mobile to Desktop
| Total number of mobile app install actions leading to a desktop app install conversion

**Field Name:** `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
App Install Mobile to Mobile
| Total number of mobile app install actions leading to a mobile app install conversion

**Field Name:** `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
App Install Mobile to Tablet
| Total number of mobile app install actions leading to a tablet app install conversion

**Field Name:** `TOTAL_APP_INSTALL_MOBILE_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
App Install Tablet to Desktop
| Total number of tablet app install actions leading to a desktop app install conversion

**Field Name:** `TOTAL_APP_INSTALL_TABLET_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
App Install Tablet to Mobile
| Total number of tablet app install actions leading to a mobile app install conversion

**Field Name:** `TOTAL_APP_INSTALL_TABLET_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
App Install Tablet to Tablet
| Total number of tablet app install actions leading to a tablet app install conversion

**Field Name:** `TOTAL_APP_INSTALL_TABLET_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | ### Conversions Checkout | | | | -------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Conversions (Checkout)
| Total number of checkout events that resulted from interactions with your ad

**Field Name:** `TOTAL_CHECKOUT`
**Type:** metric | |
Conversions Value (Checkout)
| Total value of checkout events resulting from interactions with your ad

**Field Name:** `TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Click-through Conversions (Checkout)
| Checkouts that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest

**Field Name:** `TOTAL_CLICK_CHECKOUT`
**Type:** metric | |
Click-through Order Quantity (Checkout)
| Clicks checkout quantity

**Field Name:** `TOTAL_CLICK_CHECKOUT_QUANTITY`
**Type:** metric | |
Click-through Order Value (Checkout)
| Clicks checkout value

**Field Name:** `TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Engagement Conversions (Checkout)
| Engagements checkout

**Field Name:** `TOTAL_ENGAGEMENT_CHECKOUT`
**Type:** metric | |
Engagement Order Quantity (Checkout)
| Engagements checkout quantity

**Field Name:** `TOTAL_ENGAGEMENT_CHECKOUT_QUANTITY`
**Type:** metric | |
Engagement Order Value (Checkout)
| Engagements checkout value

**Field Name:** `TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
View-through Conversions (Checkout)
| Checkouts that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest

**Field Name:** `TOTAL_VIEW_CHECKOUT`
**Type:** metric | |
View-through Order Quantity (Checkout)
| Views checkout quantity

**Field Name:** `TOTAL_VIEW_CHECKOUT_QUANTITY`
**Type:** metric | |
View-through Order Value (Checkout)
| Views checkout value

**Field Name:** `TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Conversions (Checkout)
| Total number of web checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_WEB_CHECKOUT`
**Type:** metric | |
Web Order Value (Checkout)
| Total value of web checkout events resulting from interactions with your ad

**Field Name:** `TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Click-through Conversions (Checkout)
| Total number of web checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_WEB_CLICK_CHECKOUT`
**Type:** metric | |
Web Click-through Order Value (Checkout)
| Total value of web checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Engagement Conversions (Checkout)
| Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

**Field Name:** `TOTAL_WEB_ENGAGEMENT_CHECKOUT`
**Type:** metric | |
Web Engagement Order Value (Checkout)
| Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

**Field Name:** `TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web View-through Conversions (Checkout)
| Total number of web checkout events resulting from views of your ad

**Field Name:** `TOTAL_WEB_VIEW_CHECKOUT`
**Type:** metric | |
Web View-through Order Value (Checkout)
| Total value of web checkout events resulting from views of your ad

**Field Name:** `TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Conversions (Checkout)
| Total number of in-app checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_INAPP_CHECKOUT`
**Type:** metric | |
In-app Order Value (Checkout)
| Total value of in-app checkout events resulting from interactions with your ad

**Field Name:** `TOTAL_INAPP_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Click-through Conversions (Checkout)
| Total number of in-app checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_INAPP_CLICK_CHECKOUT`
**Type:** metric | |
In-app Click-through Order Value (Checkout)
| Total value of in-app checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_INAPP_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Engagement Conversions (Checkout)
| Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

**Field Name:** `TOTAL_INAPP_ENGAGEMENT_CHECKOUT`
**Type:** metric | |
In-app Engagement Order Value (Checkout)
| Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

**Field Name:** `TOTAL_INAPP_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app View-through Conversions (Checkout)
| Total number of in-app checkout events resulting from views of your ad

**Field Name:** `TOTAL_INAPP_VIEW_CHECKOUT`
**Type:** metric | |
In-app View-through Order Value (Checkout)
| Total value of in-app checkout events resulting from views of your ad

**Field Name:** `TOTAL_INAPP_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Offline Conversions (Checkout)
| Total number of offline checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_OFFLINE_CHECKOUT`
**Type:** metric | |
Offline Order Value (Checkout)
| Total value of offline checkout events resulting from interactions with your ad

**Field Name:** `TOTAL_OFFLINE_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Offline Click-through Conversions (Checkout)
| Total number of offline checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_OFFLINE_CLICK_CHECKOUT`
**Type:** metric | |
Offline Click-through Order Value (Checkout)
| Total value of offline checkout events resulting from clicks on your ad

**Field Name:** `TOTAL_OFFLINE_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Offline Engagement Conversions (Checkout)
| Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

**Field Name:** `TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT`
**Type:** metric | |
Offline Engagement Order Value (Checkout)
| Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

**Field Name:** `TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Offline View-through Conversions (Checkout)
| Total number of offline checkout events resulting from views of your ad

**Field Name:** `TOTAL_OFFLINE_VIEW_CHECKOUT`
**Type:** metric | |
Offline View-through Order Value (Checkout)
| Total value of offline checkout events resulting from views of your ad

**Field Name:** `TOTAL_OFFLINE_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
ROAS (Checkout)
| Average return on ad spend for checkout events

**Field Name:** `CHECKOUT_ROAS`
**Type:** metric | |
CPA (Checkout)
| Average cost per checkout event

**Field Name:** `CHECKOUT_COST_PER_ACTION`
**Type:** metric | |
Web CPA (Checkout)
| Average cost per web checkout event

**Field Name:** `WEB_CHECKOUT_COST_PER_ACTION`
**Type:** metric | |
Web ROAS (Checkout)
| Average return on ad spend for web checkout events

**Field Name:** `WEB_CHECKOUT_ROAS`
**Type:** metric | |
In-app CPA (Checkout)
| Average cost per in-app checkout event

**Field Name:** `INAPP_CHECKOUT_COST_PER_ACTION`
**Type:** metric | |
In-app ROAS (Checkout)
| Average return on ad spend for in-app checkout events

**Field Name:** `INAPP_CHECKOUT_ROAS`
**Type:** metric | |
Offline CPA (Checkout)
| Average cost per offline checkout event

**Field Name:** `OFFLINE_CHECKOUT_COST_PER_ACTION`
**Type:** metric | |
Offline ROAS (Checkout)
| Average return on ad spend for offline checkout events

**Field Name:** `OFFLINE_CHECKOUT_ROAS`
**Type:** metric | |
Checkouts Desktop to Desktop
| Checkouts desktop action to desktop conversion

**Field Name:** `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Checkouts Desktop to Mobile
| Checkouts desktop action to mobile conversion

**Field Name:** `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Checkouts Desktop to Tablet
| Checkouts desktop action to tablet conversion

**Field Name:** `TOTAL_CHECKOUT_DESKTOP_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Checkouts Mobile to Desktop
| Checkouts mobile action to desktop conversion

**Field Name:** `TOTAL_CHECKOUT_MOBILE_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Checkouts Mobile to Mobile
| Checkouts mobile action to mobile conversion

**Field Name:** `TOTAL_CHECKOUT_MOBILE_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Checkouts Mobile to Tablet
| Checkouts mobile action to tablet conversion

**Field Name:** `TOTAL_CHECKOUT_MOBILE_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Checkouts Tablet to Desktop
| Checkouts tablet action to desktop conversion

**Field Name:** `TOTAL_CHECKOUT_TABLET_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Checkouts Tablet to Mobile
| Checkouts tablet action to mobile conversion

**Field Name:** `TOTAL_CHECKOUT_TABLET_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Checkouts Tablet to Tablet
| Checkouts tablet action to tablet conversion

**Field Name:** `TOTAL_CHECKOUT_TABLET_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | ### Conversions Custom | | | | --------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Conversions (Custom)
| Total number of custom events resulting from interactions with your ad

**Field Name:** `TOTAL_CUSTOM`
**Type:** metric | |
Conversion Value (Custom)
| Total value of custom events resulting from interactions with your ad

**Field Name:** `TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Click-through Conversions (Custom)
| Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest

**Field Name:** `TOTAL_CLICK_CUSTOM`
**Type:** metric | |
Conversion Quantity from Custom - Clicks
| Clicks custom quantity

**Field Name:** `TOTAL_CLICK_CUSTOM_QUANTITY`
**Type:** metric | |
Click-through Value (Custom)
| Clicks custom value

**Field Name:** `TOTAL_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Engagement Conversions (Custom)
| Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest

**Field Name:** `TOTAL_ENGAGEMENT_CUSTOM`
**Type:** metric | |
Conversion Quantity from Custom - Engagements
| Engagements custom quantity

**Field Name:** `TOTAL_ENGAGEMENT_CUSTOM_QUANTITY`
**Type:** metric | |
Engagement Value (Custom)
| Engagements custom value

**Field Name:** `TOTAL_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
View-through Conversions (Custom)
| Custom conversions that can be traced back to when somebody saw your promoted Pin

**Field Name:** `TOTAL_VIEW_CUSTOM`
**Type:** metric | |
Conversion Quantity from Custom - Views
| Views custom quantity

**Field Name:** `TOTAL_VIEW_CUSTOM_QUANTITY`
**Type:** metric | |
View-through Value (Custom)
| Views custom value

**Field Name:** `TOTAL_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Conversions (Custom)
| Total number of web custom events resulting from clicks on your ad

**Field Name:** `TOTAL_WEB_CUSTOM`
**Type:** metric | |
Web Order Value (Custom)
| Total value of web custom events resulting from interactions with your ad

**Field Name:** `TOTAL_WEB_CUSTOM_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Offline Conversions (Custom)
| Total number of offline custom events resulting from clicks on your ad

**Field Name:** `TOTAL_OFFLINE_CUSTOM`
**Type:** metric | |
Offline Order Value (Custom)
| Total value of offline custom events resulting from interactions with your ad

**Field Name:** `TOTAL_OFFLINE_CUSTOM_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
CPA (Custom)
| Average cost per custom event

**Field Name:** `CUSTOM_COST_PER_ACTION`
**Type:** metric | |
ROAS (Custom)
| Average return on spend for custom events

**Field Name:** `CUSTOM_ROAS`
**Type:** metric | |
Custom Desktop to Desktop
| Custom desktop actions to desktop conversion

**Field Name:** `TOTAL_CUSTOM_DESKTOP_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Custom Desktop to Mobile
| Custom desktop actions to mobile conversion

**Field Name:** `TOTAL_CUSTOM_DESKTOP_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Custom Desktop to Tablet
| Custom desktop actions to tablet conversion

**Field Name:** `TOTAL_CUSTOM_DESKTOP_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Custom Mobile to Desktop
| Custom mobile actions to desktop conversion

**Field Name:** `TOTAL_CUSTOM_MOBILE_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Custom Mobile to Mobile
| Custom mobile actions to mobile conversion

**Field Name:** `TOTAL_CUSTOM_MOBILE_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Custom Mobile to Tablet
| Custom mobile actions to tablet conversion

**Field Name:** `TOTAL_CUSTOM_MOBILE_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Custom Tablet to Desktop
| Custom tablet actions to desktop conversion

**Field Name:** `TOTAL_CUSTOM_TABLET_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Custom Tablet to Mobile
| Custom tablet actions to mobile conversion

**Field Name:** `TOTAL_CUSTOM_TABLET_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Custom Tablet to Tablet
| Custom tablet actions to tablet conversion

**Field Name:** `TOTAL_CUSTOM_TABLET_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | ### Conversions Lead | | | | ------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Conversions (Lead)
| Total leads from clicks, engagements and views

**Field Name:** `TOTAL_LEAD`
**Type:** metric | |
Conversion Value (Lead)
| Total value of lead events resulting from interactions with your ad

**Field Name:** `TOTAL_LEAD_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Click-through Conversions (Lead)
| Total number of lead events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_LEAD`
**Type:** metric | |
Conversion Quantity from Lead - Clicks
| Total quantity of lead events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_LEAD_QUANTITY`
**Type:** metric | |
Click-through Value (Lead)
| Total value of lead events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Engagement Conversions (Lead)
| Total number of lead events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_LEAD`
**Type:** metric | |
Conversion Quantity from Lead - Engagements
| Total quantity of lead events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_LEAD_QUANTITY`
**Type:** metric | |
Engagement Value (Lead)
| Total value of lead events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
View-through Conversions (Lead)
| Total number of lead events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_LEAD`
**Type:** metric | |
Conversion Quantity from Lead - Views
| Total quantity of lead events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_LEAD_QUANTITY`
**Type:** metric | |
View-through Value (Lead)
| Total value of lead events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Conversions (Lead)
| Total number of web lead events resulting from clicks on your ad

**Field Name:** `TOTAL_WEB_LEAD`
**Type:** metric | |
Web Order Value (Lead)
| Total value of web lead events resulting from interactions with your ad

**Field Name:** `TOTAL_WEB_LEAD_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Offline Conversions (Lead)
| Total number of offline lead events resulting from clicks on your ad

**Field Name:** `TOTAL_OFFLINE_LEAD`
**Type:** metric | |
Offline Order Value (Lead)
| Total value of offline lead events resulting from interactions with your ad

**Field Name:** `TOTAL_OFFLINE_LEAD_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
CPA (Lead)
| Average cost per lead event

**Field Name:** `LEAD_COST_PER_ACTION`
**Type:** metric | |
ROAS (Lead)
| Average return on ad spend for lead events

**Field Name:** `LEAD_ROAS`
**Type:** metric | |
Leads Desktop to Desktop
| Total number of desktop lead actions leading to a desktop lead conversion

**Field Name:** `TOTAL_LEAD_DESKTOP_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Leads Desktop to Mobile
| Total number of desktop lead actions leading to a mobile lead conversion

**Field Name:** `TOTAL_LEAD_DESKTOP_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Leads Desktop to Tablet
| Total number of desktop lead actions leading to a tablet lead conversion

**Field Name:** `TOTAL_LEAD_DESKTOP_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Leads Mobile to Desktop
| Total number of mobile lead actions leading to a desktop lead conversion

**Field Name:** `TOTAL_LEAD_MOBILE_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Leads Mobile to Mobile
| Total number of mobile lead actions leading to a mobile lead conversion

**Field Name:** `TOTAL_LEAD_MOBILE_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Leads Mobile to Tablet
| Total number of mobile lead actions leading to a tablet lead conversion

**Field Name:** `TOTAL_LEAD_MOBILE_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Leads Tablet to Desktop
| Total number of tablet lead actions leading to a desktop lead conversion

**Field Name:** `TOTAL_LEAD_TABLET_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Leads Tablet to Mobile
| Total number of tablet lead actions leading to a mobile lead conversion

**Field Name:** `TOTAL_LEAD_TABLET_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Leads Tablet to Tablet
| Total number of tablet lead actions leading to a tablet lead conversion

**Field Name:** `TOTAL_LEAD_TABLET_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | ### Conversions Page Visit | | | | -------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Click-through Conversions (Page Visit)
| Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest

**Field Name:** `TOTAL_CLICK_PAGE_VISIT`
**Type:** metric | |
Conversion Quantity from Page Visit - Clicks
| Clicks page visit quantity

**Field Name:** `TOTAL_CLICK_PAGE_VISIT_QUANTITY`
**Type:** metric | |
Click-through Value (Page Visit)
| Clicks page visit value

**Field Name:** `TOTAL_CLICK_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Engagement Conversions (Page Visit)
| Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest

**Field Name:** `TOTAL_ENGAGEMENT_PAGE_VISIT`
**Type:** metric | |
Conversion Quantity from Page Visits
| Engagements page visit quantity

**Field Name:** `TOTAL_ENGAGEMENT_PAGE_VISIT_QUANTITY`
**Type:** metric | |
Engagement Value (Page Visit)
| Engagements page visit value

**Field Name:** `TOTAL_ENGAGEMENT_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
View-through Conversions (Page Visit)
| Page visits that can be traced back to when somebody saw your promoted Pin

**Field Name:** `TOTAL_VIEW_PAGE_VISIT`
**Type:** metric | |
Conversion Quantity from Page Visit - Views
| Views page visit quantity

**Field Name:** `TOTAL_VIEW_PAGE_VISIT_QUANTITY`
**Type:** metric | |
View-through Value (Page Visit)
| Views page visit value

**Field Name:** `TOTAL_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Conversions (Page Visit)
| Total number of web page visit events resulting from clicks on your ad

**Field Name:** `TOTAL_WEB_PAGE_VISIT`
**Type:** metric | |
Web Order Value (Page Visit)
| Total value of web page visit events resulting from interactions with your ad

**Field Name:** `TOTAL_WEB_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
CPA (Page Visit)
| Average cost per page visit event

**Field Name:** `PAGE_VISIT_COST_PER_ACTION`
**Type:** metric | |
ROAS (Page Visit)
| Average return on ad spend for page visit events

**Field Name:** `PAGE_VISIT_ROAS`
**Type:** metric | |
Web CPA (Page Visit)
| Average cost per web page visit event

**Field Name:** `WEB_PAGE_VISIT_COST_PER_ACTION`
**Type:** metric | |
Web ROAS (Page Visit)
| Average return on ad spend for web page visit events

**Field Name:** `WEB_PAGE_VISIT_ROAS`
**Type:** metric | |
Page Visits Desktop to Desktop
| Page visits desktop action to desktop conversion

**Field Name:** `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Page Visits Desktop to Mobile
| Page visits desktop action to mobile conversion

**Field Name:** `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Page Visits Desktop to Tablet
| Page visits desktop action to tablet conversion

**Field Name:** `TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Page Visits Mobile to Desktop
| Page visits mobile action to desktop conversion

**Field Name:** `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Page Visits Mobile to Mobile
| Page visits mobile action to mobile conversion

**Field Name:** `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Page Visits Mobile to Tablet
| Page visits mobile action to tablet conversion

**Field Name:** `TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Page Visits Tablet to Desktop
| Page visits tablet action to desktop conversion

**Field Name:** `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Page Visits Tablet to Mobile
| Page visits tablet action to mobile conversion

**Field Name:** `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Page Visits Tablet to Tablet
| Page visits tablet action to tablet conversion

**Field Name:** `TOTAL_PAGE_VISIT_TABLET_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | ### Conversions Signup | | | | --------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Conversions (Signup)
| Total sign-ups from clicks, engagements and views

**Field Name:** `TOTAL_SIGNUP`
**Type:** metric | |
Conversion Value (Signup)
| Total value of signup events resulting from interactions with your ad

**Field Name:** `TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Click-through Conversions (Signup)
| Sign ups that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest

**Field Name:** `TOTAL_CLICK_SIGNUP`
**Type:** metric | |
Conversion Quantity from Signup - Clicks
| Clicks sign-up quantity

**Field Name:** `TOTAL_CLICK_SIGNUP_QUANTITY`
**Type:** metric | |
Click-through Value (Signup)
| Clicks sign-up value

**Field Name:** `TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Engagement Conversions (Signup)
| Sign ups that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest

**Field Name:** `TOTAL_ENGAGEMENT_SIGNUP`
**Type:** metric | |
Conversion Quantity from Signup - Engagements
| Engagements sign-up quantity

**Field Name:** `TOTAL_ENGAGEMENT_SIGNUP_QUANTITY`
**Type:** metric | |
Engagement Value (Signup)
| Engagements sign-up value

**Field Name:** `TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
View-through Conversions (Signup)
| Sign ups that can be traced back to when somebody saw your promoted Pin

**Field Name:** `TOTAL_VIEW_SIGNUP`
**Type:** metric | |
Conversion Quantity from Signup - Views
| Views sign-up quantity

**Field Name:** `TOTAL_VIEW_SIGNUP_QUANTITY`
**Type:** metric | |
View-through Value (Signup)
| Views sign-up value

**Field Name:** `TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Conversions (Signup)
| Total number of web signup events resulting from clicks on your ad

**Field Name:** `TOTAL_WEB_SIGNUP`
**Type:** metric | |
Web Order Value (Signup)
| Total value of web signup events resulting from interactions with your ad

**Field Name:** `TOTAL_WEB_SIGNUP_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
In-app Conversions (Signup)
| Total number of in-app signup events resulting from clicks on your ad

**Field Name:** `TOTAL_INAPP_SIGNUP`
**Type:** metric | |
In-app Order Value (Signup)
| Total value of in-app signup events resulting from interactions with your ad

**Field Name:** `TOTAL_INAPP_SIGNUP_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Offline Conversions (Signup)
| Total number of offline signup events resulting from clicks on your ad

**Field Name:** `TOTAL_OFFLINE_SIGNUP`
**Type:** metric | |
Offline Order Value (Signup)
| Total value of offline signup events resulting from interactions with your ad

**Field Name:** `TOTAL_OFFLINE_SIGNUP_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
CPA (Signup)
| Average cost per signup event

**Field Name:** `SIGNUP_COST_PER_ACTION`
**Type:** metric | |
ROAS (Signup)
| Average return on ad spend for signup events

**Field Name:** `SIGNUP_ROAS`
**Type:** metric | |
Sign-ups Desktop to Desktop
| Sign-ups desktop action to desktop conversion

**Field Name:** `TOTAL_SIGNUP_DESKTOP_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Sign-ups Desktop to Mobile
| Sign-ups desktop action to mobile conversion

**Field Name:** `TOTAL_SIGNUP_DESKTOP_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Sign-ups Desktop to Tablet
| Sign-ups desktop action to tablet conversion

**Field Name:** `TOTAL_SIGNUP_DESKTOP_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Sign-ups Mobile to Desktop
| Sign-ups mobile action to desktop conversion

**Field Name:** `TOTAL_SIGNUP_MOBILE_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Sign-ups Mobile to Mobile
| Sign-ups mobile action to mobile conversion

**Field Name:** `TOTAL_SIGNUP_MOBILE_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Sign-ups Mobile to Tablet
| Sign-ups mobile action to tablet conversion

**Field Name:** `TOTAL_SIGNUP_MOBILE_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Sign-ups Tablet to Desktop
| Sign-ups tablet action to desktop conversion

**Field Name:** `TOTAL_SIGNUP_TABLET_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Sign-ups Tablet to Mobile
| Sign-ups tablet action to mobile conversion

**Field Name:** `TOTAL_SIGNUP_TABLET_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Sign-ups Tablet to Tablet
| Sign-ups tablet action to tablet conversion

**Field Name:** `TOTAL_SIGNUP_TABLET_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | ### Conversions Watch Video | | | | -------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Click-through Conversions (Watch Video)
| Total number of watch video events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_WATCH_VIDEO`
**Type:** metric | |
Conversion Quantity from Watch Video - Clicks
| Total quantity of watch video events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_WATCH_VIDEO_QUANTITY`
**Type:** metric | |
Click-through Value (Watch Video)
| Total value of watch video events resulting from clicks on your ads

**Field Name:** `TOTAL_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Engagement Conversions (Watch Video)
| Total number of watch video events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_WATCH_VIDEO`
**Type:** metric | |
Conversion Quantity from Watch Video - Engagements
| Total quantity of watch video events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_WATCH_VIDEO_QUANTITY`
**Type:** metric | |
Engagement Value (Watch Video)
| Total value of watch video events resulting from engagement with your ads

**Field Name:** `TOTAL_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
View-through Conversions (Watch Video)
| Total number of watch video events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_WATCH_VIDEO`
**Type:** metric | |
Conversion Quantity from Watch Video - Views
| Total quantity of watch video events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_WATCH_VIDEO_QUANTITY`
**Type:** metric | |
View-through Value (Watch Video)
| Total value of watch video events resulting from views of your ads

**Field Name:** `TOTAL_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Conversions (Watch Video)
| Total number of web watch video events resulting from interactions with your ads

**Field Name:** `TOTAL_WEB_WATCH_VIDEO`
**Type:** metric | |
Web Order Value (Watch Video)
| Total value of web watch video events resulting from interactions with your ads

**Field Name:** `TOTAL_WEB_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Click-through Conversions (Watch Video)
| Total number of web watch video events resulting from clicks on your ads

**Field Name:** `TOTAL_WEB_CLICK_WATCH_VIDEO`
**Type:** metric | |
Web Click-through Order Value (Watch Video)
| Total value of web watch video events resulting from clicks on your ads

**Field Name:** `TOTAL_WEB_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web Engagement Conversions (Watch Video)
| Total number of web watch video events resulting from engagement with your ads

**Field Name:** `TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO`
**Type:** metric | |
Web Engagement Order Value (Watch Video)
| Total value of web watch video events resulting from engagement with your ads

**Field Name:** `TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web View-through Conversions (Watch Video)
| Total number of web watch video events resulting from views of your ads

**Field Name:** `TOTAL_WEB_VIEW_WATCH_VIDEO`
**Type:** metric | |
Web View-through Order Value (Watch Video)
| Total value of web watch video events resulting from views of your ads

**Field Name:** `TOTAL_WEB_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR`
**Type:** metric | |
Web CPA (Watch Video)
| Average cost per web watch video events

**Field Name:** `WEB_WATCH_VIDEO_COST_PER_ACTION`
**Type:** metric | |
Web ROAS (Watch Video)
| Average return on spend for web watch video events

**Field Name:** `WEB_WATCH_VIDEO_ROAS`
**Type:** metric | |
Watch Video Desktop to Desktop
| Total number of desktop watch video actions leading to a desktop watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Watch Video Desktop to Mobile
| Total number of desktop watch video actions leading to a MOBILE watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Watch Video Desktop to Tablet
| Total number of desktop watch video actions leading to a tablet watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Watch Video Mobile to Desktop
| Total number of mobile watch video actions leading to a desktop watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Watch Video Mobile to Mobile
| Total number of mobile watch video actions leading to a mobile watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Watch Video Mobile to Tablet
| Total number of mobile watch video actions leading to a tablet watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | |
Watch Video Tablet to Desktop
| Total number of tablet watch video actions leading to a desktop watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_DESKTOP_CONVERSION`
**Type:** metric | |
Watch Video Tablet to Mobile
| Total number of tablet watch video actions leading to a mobile watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_MOBILE_CONVERSION`
**Type:** metric | |
Watch Video Tablet to Tablet
| Total number of tablet watch video actions leading to a tablet watch video conversion

**Field Name:** `TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_TABLET_CONVERSION`
**Type:** metric | ### Quiz Engagements | | | | -------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | |
Quiz Completed
| Total number of quiz completions from your quiz pin ads

**Field Name:** `QUIZ_COMPLETED`
**Type:** metric | |
Quiz Completion Rate
| The percentage of quiz starts that resulted in quiz completions

**Field Name:** `QUIZ_COMPLETION_RATE`
**Type:** metric | ### Showcase Engagements | | | | ----------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Showcase Pin Clicks
| Total number of clicks on your showcase pins

**Field Name:** `SHOWCASE_PIN_CLICKTHROUGH`
**Type:** metric | |
Showcase Subpage Clicks
| Total number of clicks on showcase subpages

**Field Name:** `SHOWCASE_SUBPAGE_CLICKTHROUGH`
**Type:** metric | |
Showcase Subpage Closeups
| Total number of closeup views on showcase subpages

**Field Name:** `SHOWCASE_SUBPAGE_CLOSEUP`
**Type:** metric | |
Showcase Subpage Impressions
| Total number of impressions on showcase subpages

**Field Name:** `SHOWCASE_SUBPAGE_IMPRESSION`
**Type:** metric | |
Showcase Subpage Saves
| Total number of saves (repins) on showcase subpages

**Field Name:** `SHOWCASE_SUBPAGE_REPIN`
**Type:** metric | |
Showcase Subpage Swipe Left
| Total number of left swipes on showcase subpages

**Field Name:** `SHOWCASE_SUBPAGE_SWIPE_LEFT`
**Type:** metric | |
Showcase Subpage Swipe Right
| Total number of right swipes on showcase subpages

**Field Name:** `SHOWCASE_SUBPAGE_SWIPE_RIGHT`
**Type:** metric | |
Showcase Subpin Clicks
| Total number of clicks on showcase subpins

**Field Name:** `SHOWCASE_SUBPIN_CLICKTHROUGH`
**Type:** metric | |
Showcase Subpin Impressions
| Total number of impressions on showcase subpins

**Field Name:** `SHOWCASE_SUBPIN_IMPRESSION`
**Type:** metric | |
Showcase Subpin Saves
| Total number of saves (repins) on showcase subpins

**Field Name:** `SHOWCASE_SUBPIN_REPIN`
**Type:** metric | |
Showcase Subpin Swipe Left
| Total number of left swipes on showcase subpins

**Field Name:** `SHOWCASE_SUBPIN_SWIPE_LEFT`
**Type:** metric | |
Showcase Subpin Swipe Right
| Total number of right swipes on showcase subpins

**Field Name:** `SHOWCASE_SUBPIN_SWIPE_RIGHT`
**Type:** metric | |
Showcase Card Swipe Forward
| Total number of forward swipes on showcase card thumbnails

**Field Name:** `SHOWCASE_CARD_THUMBNAIL_SWIPE_FORWARD`
**Type:** metric | |
Showcase Card Swipe Backward
| Total number of backward swipes on showcase card thumbnails

**Field Name:** `SHOWCASE_CARD_THUMBNAIL_SWIPE_BACKWARD`
**Type:** metric | |
Showcase Avg Closeups/Session
| Average number of showcase subpage closeups per session

**Field Name:** `SHOWCASE_AVERAGE_SUBPAGE_CLOSEUP_PER_SESSION`
**Type:** metric | *** ## Related Browse all platforms Meta Ads metrics & dimensions Google Ads metrics & dimensions TikTok Ads metrics & dimensions