> ## Documentation Index > Fetch the complete documentation index at: https://support.detrics.io/llms.txt > Use this file to discover all available pages before exploring further. # Perfit Metrics & Dimensions > Complete reference for Perfit email marketing dimensions and metrics **Last updated:** July 17, 2026
30 dimensions
51 metrics
This reference covers all available dimensions and metrics for Perfit data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Claude
BigQuery
## Dimensions Dimensions are the attributes you can use to segment and group your Perfit data. ### Account Details | | | | ------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------- | |
Account Name
| Perfit account name (slug)

**Field Name:** `accountName`
**Type:** dimension | ### Campaign Details | | | | ------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------- | |
Campaign ID
| Unique identifier for the Perfit campaign

**Field Name:** `campaignId`
**Type:** dimension | |
Campaign Name
| Name of the email campaign

**Field Name:** `campaignName`
**Type:** dimension | |
Campaign State
| Current state of the campaign (e.g., SENT, DRAFT, SCHEDULED)

**Field Name:** `campaignState`
**Type:** dimension | |
Campaign Type
| Type of campaign (e.g., SMART, CLASSIC, AUTOMATION)

**Field Name:** `campaignType`
**Type:** dimension | |
Subject
| Email subject line of the campaign

**Field Name:** `campaignSubject`
**Type:** dimension | |
Launch Mode
| How the campaign was launched (e.g., NOW, SCHEDULED, AUTOMATION)

**Field Name:** `campaignLaunchMode`
**Type:** dimension | |
Launch Date
| Date when the campaign was launched

**Field Name:** `launchDate`
**Type:** dimension | |
Created Date
| Date and time when the campaign was created

**Field Name:** `campaignCreated`
**Type:** dimension | |
Last Modified Date
| Date and time when the campaign was last modified

**Field Name:** `campaignLastModified`
**Type:** dimension | |
Last Open
| Timestamp of the most recent open on this campaign

**Field Name:** `campaignLastOpen`
**Type:** dimension | |
Last Click
| Timestamp of the most recent click on this campaign

**Field Name:** `campaignLastClick`
**Type:** dimension | |
Archived
| Whether the campaign is archived

**Field Name:** `campaignArchived`
**Type:** dimension | |
Thumbnail URL
| URL of the campaign preview thumbnail image

**Field Name:** `campaignThumbnail`
**Type:** dimension | |
Tags
| Comma-separated list of tags applied to the campaign

**Field Name:** `tags`
**Type:** dimension | ### List Details | | | | ----------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------- | |
List ID
| Unique identifier for the list

**Field Name:** `listId`
**Type:** dimension | |
List Name
| Name of the contact list

**Field Name:** `listName`
**Type:** dimension | |
List Description
| Description of the list

**Field Name:** `listDescription`
**Type:** dimension | |
List Tags
| Comma-separated list of tags applied to the list

**Field Name:** `listTags`
**Type:** dimension | |
Last Mailed Date
| Date and time when the list was last mailed to

**Field Name:** `listLastMailed`
**Type:** dimension | |
List Created Date
| Date and time when the list was created

**Field Name:** `listCreated`
**Type:** dimension | ### Automation Details | | | | ----------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Automation ID
| Unique identifier for the Perfit automation

**Field Name:** `automationId`
**Type:** dimension | |
Automation Name
| Name of the automation flow

**Field Name:** `automationName`
**Type:** dimension | |
Automation Description
| Description / comments configured for the automation

**Field Name:** `automationComments`
**Type:** dimension | |
Automation Trigger
| Event that triggers the automation (e.g., tiendanube.cart.created, optin.confirmed)

**Field Name:** `automationTrigger`
**Type:** dimension | |
Automation Tags
| Comma-separated list of tags applied to the automation

**Field Name:** `automationTags`
**Type:** dimension | |
Automation Types
| Comma-separated list of automation type categories (e.g., abandoned\_cart, welcome, coupon)

**Field Name:** `automationTypes`
**Type:** dimension | |
Automation Enabled
| Whether the automation is currently active

**Field Name:** `automationEnabled`
**Type:** dimension | |
Automation Created Date
| Date and time when the automation was created

**Field Name:** `automationCreated`
**Type:** dimension | |
Automation Last Modified Date
| Date and time when the automation was last modified

**Field Name:** `automationUpdated`
**Type:** dimension | ## Metrics Metrics are the numerical values you can measure and analyze from your Perfit campaigns. ### Campaign Delivery | | | | --------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- | |
Recipients (Intended)
| Total number of recipients the campaign was intended for

**Field Name:** `recipients`
**Type:** metric | |
Sent
| Number of emails actually sent

**Field Name:** `sent`
**Type:** metric | |
Delivered
| Number of emails successfully delivered

**Field Name:** `delivered`
**Type:** metric | |
Bounced
| Total number of bounced emails (hard + soft)

**Field Name:** `bounced`
**Type:** metric | |
Hard Bounced
| Number of hard bounces (permanent delivery failures)

**Field Name:** `hardBounced`
**Type:** metric | |
Soft Bounced
| Number of soft bounces (temporary delivery failures)

**Field Name:** `softBounced`
**Type:** metric | |
Delivered Rate
| Percentage of sent emails that were delivered

**Field Name:** `deliveredRate`
**Type:** metric | |
Bounce Rate
| Percentage of sent emails that bounced

**Field Name:** `bounceRate`
**Type:** metric | |
Hard Bounce Rate
| Percentage of sent emails that hard bounced

**Field Name:** `hardBounceRate`
**Type:** metric | |
Soft Bounce Rate
| Percentage of sent emails that soft bounced

**Field Name:** `softBounceRate`
**Type:** metric | ### Campaign Engagement | | | | ------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------- | |
Opened (Unique)
| Number of unique opens (each recipient counted once)

**Field Name:** `opened`
**Type:** metric | |
Opened (Total)
| Total number of opens including repeat opens

**Field Name:** `openedTotal`
**Type:** metric | |
Clicked (Unique)
| Number of unique clicks (each recipient counted once)

**Field Name:** `clicked`
**Type:** metric | |
Clicked (Total)
| Total number of clicks including repeat clicks

**Field Name:** `clickedTotal`
**Type:** metric | |
Open Rate
| Percentage of delivered emails that were opened

**Field Name:** `openRate`
**Type:** metric | |
Click Rate
| Percentage of delivered emails that were clicked

**Field Name:** `clickRate`
**Type:** metric | |
Click-to-Open Rate
| Percentage of opens that resulted in a click

**Field Name:** `clickToOpenRate`
**Type:** metric | ### Campaign Conversions | | | | --------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- | |
Conversions
| Number of conversions attributed to the campaign

**Field Name:** `conversions`
**Type:** metric | |
Revenue
| Total revenue generated from campaign conversions

**Field Name:** `conversionsAmount`
**Type:** metric | |
Conversion Rate
| Percentage of sent emails that led to a conversion

**Field Name:** `conversionRate`
**Type:** metric | ### Campaign Unsubscribes & Spam | | | | ---------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------- | |
Complained
| Number of spam complaints

**Field Name:** `complained`
**Type:** metric | |
Unsubscribed
| Number of unsubscribes

**Field Name:** `unsubscribed`
**Type:** metric | |
Complaint Rate
| Percentage of sent emails that were reported as spam

**Field Name:** `complaintRate`
**Type:** metric | |
Unsubscribe Rate
| Percentage of sent emails that led to unsubscribes

**Field Name:** `unsubscribeRate`
**Type:** metric | ### Campaign Sharing | | | | -------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------- | |
Views Online
| Number of online views via the "view in browser" link

**Field Name:** `viewsOnline`
**Type:** metric | |
Shared
| Number of times the campaign was shared

**Field Name:** `shared`
**Type:** metric | |
Shared Opened
| Opens resulting from shared campaign links

**Field Name:** `sharedOpened`
**Type:** metric | |
Shared Clicked
| Clicks resulting from shared campaign links

**Field Name:** `sharedClicked`
**Type:** metric | ### List Contacts | | | | ------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ | |
Active Contacts
| Number of active (engaged) contacts in the list

**Field Name:** `activeContacts`
**Type:** metric | |
Total Contacts
| Total number of contacts in the list

**Field Name:** `totalContacts`
**Type:** metric | |
Inactive Contacts
| Number of inactive contacts in the list

**Field Name:** `inactiveContacts`
**Type:** metric | |
Live Contacts
| Number of live (recently engaged) contacts in the list

**Field Name:** `liveContacts`
**Type:** metric | |
Active Contacts %
| Percentage of list members who are active

**Field Name:** `activeContactsRate`
**Type:** metric | |
Inactive Contacts %
| Percentage of list members who are inactive

**Field Name:** `inactiveContactsRate`
**Type:** metric | |
Live Contacts %
| Percentage of list members who are live (recently engaged)

**Field Name:** `liveContactsRate`
**Type:** metric | |
List Quality
| Engagement quality score of the list (0 to 1, higher is better)

**Field Name:** `listQuality`
**Type:** metric | ### Automation Performance | | | | ----------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Triggered
| Lifetime count of times the automation was triggered (INICIADOS in the Perfit UI)

**Field Name:** `automationTriggered`
**Type:** metric | |
In Progress
| Number of executions currently in progress (EN PROCESO in the Perfit UI)

**Field Name:** `automationActive`
**Type:** metric | |
Completed
| Lifetime count of executions that completed all steps (FINALIZADOS in the Perfit UI)

**Field Name:** `automationCompleted`
**Type:** metric | |
Aborted
| Lifetime count of executions aborted (e.g., contact unsubscribed mid-flow)

**Field Name:** `automationAborted`
**Type:** metric | |
Failed
| Lifetime count of executions that failed due to errors

**Field Name:** `automationFailed`
**Type:** metric | |
Exited
| Lifetime count of executions that exited (filtered out by automation conditions)

**Field Name:** `automationExited`
**Type:** metric | ### Automation Engagement | | | | ------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------ | |
Sent
| Lifetime count of emails sent by the automation

**Field Name:** `automationSent`
**Type:** metric | |
Opened (Unique)
| Lifetime count of unique opens on automation emails

**Field Name:** `automationOpened`
**Type:** metric | |
Clicked (Unique)
| Lifetime count of unique clicks on automation emails

**Field Name:** `automationClicked`
**Type:** metric | |
Open Rate
| Percentage of automation emails sent that were opened

**Field Name:** `automationOpenRate`
**Type:** metric | |
Click Rate
| Percentage of automation emails sent that were clicked

**Field Name:** `automationClickRate`
**Type:** metric | |
Click-to-Open Rate
| Percentage of automation email opens that resulted in a click

**Field Name:** `automationClickToOpenRate`
**Type:** metric | ### Automation Conversions | | | | --------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Conversions
| Lifetime count of conversions attributed to the automation (VENTAS count in the Perfit UI)

**Field Name:** `automationConversions`
**Type:** metric | |
Revenue
| Lifetime revenue generated by the automation (VENTAS \$ in the Perfit UI)

**Field Name:** `automationConversionsAmount`
**Type:** metric | |
Conversion Rate
| Percentage of automation triggers that resulted in a conversion

**Field Name:** `automationConversionRate`
**Type:** metric | *** ## Related Browse all platforms Mailchimp metrics & dimensions Klaviyo metrics & dimensions HubSpot metrics & dimensions