> ## Documentation Index > Fetch the complete documentation index at: https://support.detrics.io/llms.txt > Use this file to discover all available pages before exploring further. # Mailchimp Metrics & Dimensions > Complete reference for Mailchimp email marketing dimensions and metrics **Last updated:** July 17, 2026
24 dimensions
56 metrics
This reference covers all available dimensions and metrics for Mailchimp data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Claude
BigQuery
## Dimensions Dimensions are the attributes you can use to segment and group your Mailchimp data. ### Campaign | | | | ------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------- | |
Campaign ID
| The unique identifier for the email campaign

**Field Name:** `campaignId`
**Type:** dimension | |
Campaign Name
| The name/title of the email campaign

**Field Name:** `campaignName`
**Type:** dimension | |
Campaign Type
| The type of campaign (e.g., regular, plaintext, absplit)

**Field Name:** `campaignType`
**Type:** dimension | |
Campaign Status
| The current status of the campaign (e.g., sent, draft)

**Field Name:** `campaignStatus`
**Type:** dimension | |
Campaign Created
| The date the campaign was created

**Field Name:** `campaignCreatedDate`
**Type:** dimension | |
Campaign Send Date
| The date the campaign was sent

**Field Name:** `campaignSendDate`
**Type:** dimension | |
Campaign Last Open
| The date of the last email open for the campaign

**Field Name:** `campaignLastOpen`
**Type:** dimension | |
Campaign Last Click
| The date of the last link click for the campaign

**Field Name:** `campaignLastClick`
**Type:** dimension | ### Email Content | | | | ------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------- | |
Subject Line
| The email subject line

**Field Name:** `subjectLine`
**Type:** dimension | |
Preview Text
| The email preview text shown in inbox

**Field Name:** `previewText`
**Type:** dimension | |
From Name
| The sender display name

**Field Name:** `fromName`
**Type:** dimension | |
Reply To
| The reply-to email address

**Field Name:** `replyTo`
**Type:** dimension | |
Content Type
| The content type of the email (e.g., template, html)

**Field Name:** `contentType`
**Type:** dimension | ### List | | | | ---------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | |
List ID
| The unique identifier for the audience/list (shared between campaigns and lists)

**Field Name:** `listId`
**Type:** dimension | |
List Name
| The name of the audience/list (shared between campaigns and lists)

**Field Name:** `listName`
**Type:** dimension | |
List Rating
| The list quality rating from Mailchimp (1-5)

**Field Name:** `listRating`
**Type:** dimension | |
List Visibility
| The list visibility setting (pub or prv)

**Field Name:** `listVisibility`
**Type:** dimension | |
List Created
| The date the list was created

**Field Name:** `listCreatedDate`
**Type:** dimension | |
Last List Subscribed
| The date of the most recent subscription to the list

**Field Name:** `listLastSubDate`
**Type:** dimension | |
Last List Unsubscribed
| The date of the most recent unsubscription from the list

**Field Name:** `listLastUnsubDate`
**Type:** dimension | ### List Growth | | | | --------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------- | |
List ID
| The list ID for the growth history record

**Field Name:** `growthListId`
**Type:** dimension | |
List Name
| The list name for the growth history record

**Field Name:** `growthListName`
**Type:** dimension | |
Month
| The month of the growth history data (YYYY-MM format)

**Field Name:** `growthMonth`
**Type:** dimension | ### Industry Benchmarks | | | | ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ | |
Industry Type
| The industry type used for benchmark comparison

**Field Name:** `industryType`
**Type:** dimension | ## Metrics Metrics are the numerical values you can measure and analyze from your Mailchimp campaigns. ### Delivery | | | | ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ | |
Emails Sent
| Total number of emails sent for the campaign

**Field Name:** `emailsSent`
**Type:** metric | |
Emails Delivered
| Number of emails delivered (sent minus bounces)

**Field Name:** `emailsDelivered`
**Type:** metric | |
Emails Cancelled
| Number of emails cancelled before delivery

**Field Name:** `emailsCancelled`
**Type:** metric | |
Delivery Rate
| Percentage of emails successfully delivered (delivered / sent)

**Field Name:** `deliveryRate`
**Type:** metric | ### Engagement | | | | ------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------ | |
Unique Opens
| Number of unique recipients who opened the email

**Field Name:** `uniqueOpens`
**Type:** metric | |
Total Opens
| Total number of email opens (includes multiple opens per person)

**Field Name:** `opensTotal`
**Type:** metric | |
Open Rate
| Percentage of recipients who opened the email (unique opens / delivered)

**Field Name:** `openRate`
**Type:** metric | |
Unique Clicks
| Number of unique recipients who clicked a link

**Field Name:** `uniqueClicks`
**Type:** metric | |
Total Clicks
| Total number of clicks on links in the email

**Field Name:** `clicksTotal`
**Type:** metric | |
Unique Subscriber Clicks
| Number of unique subscribers who clicked

**Field Name:** `uniqueSubscriberClicks`
**Type:** metric | |
Click Rate
| Percentage of recipients who clicked (unique clicks / delivered)

**Field Name:** `clickRate`
**Type:** metric | ### Bounces | | | | ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ | |
Bounces
| Total number of bounced emails (hard + soft)

**Field Name:** `bounces`
**Type:** metric | |
Hard Bounces
| Number of permanent delivery failures

**Field Name:** `hardBounces`
**Type:** metric | |
Soft Bounces
| Number of temporary delivery failures

**Field Name:** `softBounces`
**Type:** metric | |
Syntax Errors
| Number of emails with address syntax errors

**Field Name:** `syntaxErrors`
**Type:** metric | |
Bounce Rate
| Percentage of emails that bounced (bounces / sent)

**Field Name:** `bounceRate`
**Type:** metric | |
Hard Bounce Rate
| Percentage of hard bounces (hard bounces / sent)

**Field Name:** `hardBounceRate`
**Type:** metric | |
Soft Bounce Rate
| Percentage of soft bounces (soft bounces / sent)

**Field Name:** `softBounceRate`
**Type:** metric | ### Unsubscribe & Spam | | | | ------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- | |
Abuse Reports
| Number of spam/abuse reports received

**Field Name:** `abuseReports`
**Type:** metric | |
Unsubscribes
| Number of recipients who unsubscribed

**Field Name:** `unsubscribes`
**Type:** metric | |
Unsubscription Rate
| Percentage of recipients who unsubscribed (unsubscribes / sent)

**Field Name:** `unsubscriptionRate`
**Type:** metric | ### Forwards & Social | | | | --------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------- | |
Forwards
| Number of times the email was forwarded

**Field Name:** `forwardsCount`
**Type:** metric | |
Forward Opens
| Number of opens from forwarded emails

**Field Name:** `forwardsOpens`
**Type:** metric | |
Facebook Likes
| Number of Facebook likes from the campaign

**Field Name:** `facebookLikes`
**Type:** metric | |
Unique Likes
| Number of unique Facebook likes

**Field Name:** `uniqueLikes`
**Type:** metric | |
Recipient Likes
| Number of likes from email recipients

**Field Name:** `recipientLikes`
**Type:** metric | ### E-commerce | | | | ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------- | |
Total Orders
| Total number of orders attributed to the campaign

**Field Name:** `ecommerceTotalOrders`
**Type:** metric | |
Total Spent
| Total amount spent by customers from the campaign

**Field Name:** `ecommerceTotalSpent`
**Type:** metric | |
Total Revenue
| Total revenue attributed to the campaign

**Field Name:** `ecommerceTotalRevenue`
**Type:** metric | ### Industry Benchmarks | | | | ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ | |
Industry Open Rate
| Average open rate for this industry

**Field Name:** `industryOpenRate`
**Type:** metric | |
Industry Click Rate
| Average click rate for this industry

**Field Name:** `industryClickRate`
**Type:** metric | |
Industry Bounce Rate
| Average bounce rate for this industry

**Field Name:** `industryBounceRate`
**Type:** metric | |
Industry Unopen Rate
| Average unopen rate for this industry

**Field Name:** `industryUnopenRate`
**Type:** metric | |
Industry Unsubscription Rate
| Average unsubscription rate for this industry

**Field Name:** `industryUnsubRate`
**Type:** metric | |
Industry Abuse Report Rate
| Average abuse report rate for this industry

**Field Name:** `industryAbuseRate`
**Type:** metric | ### List Stats | | | | --------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------ | |
Member Count
| Total number of active members in the list

**Field Name:** `memberCount`
**Type:** metric | |
Member Count Since Last Send
| Number of new members since the last campaign was sent

**Field Name:** `memberCountSinceSend`
**Type:** metric | |
Cleaned Count
| Total number of cleaned (removed) contacts in the list

**Field Name:** `cleanedCount`
**Type:** metric | |
Cleaned Count Since Last Send
| Number of contacts cleaned since the last campaign was sent

**Field Name:** `cleanedCountSinceSend`
**Type:** metric | |
List Unsubscribe Count
| Total number of unsubscribes from the list

**Field Name:** `listUnsubscribeCount`
**Type:** metric | |
Unsubscribe Count Since Last Send
| Number of unsubscribes since the last campaign was sent

**Field Name:** `unsubscribeCountSinceSend`
**Type:** metric | |
Campaign Count
| Number of campaigns sent to this list

**Field Name:** `campaignCount`
**Type:** metric | |
List Open Rate
| Average open rate for campaigns sent to this list

**Field Name:** `listOpenRate`
**Type:** metric | |
List Click Rate
| Average click rate for campaigns sent to this list

**Field Name:** `listClickRate`
**Type:** metric | |
List Subscription Rate
| Average subscription rate for the list

**Field Name:** `listAvgSubRate`
**Type:** metric | |
List Unsubscription Rate
| Average unsubscription rate for the list

**Field Name:** `listAvgUnsubRate`
**Type:** metric | |
Target Subscription Rate
| Target subscription rate for the list

**Field Name:** `listTargetSubRate`
**Type:** metric | ### List Growth | | | | ------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- | |
Opt-in Members
| Number of members who opted in during this month

**Field Name:** `optins`
**Type:** metric | |
Imported Members
| Number of members imported during this month

**Field Name:** `imports`
**Type:** metric | |
Subscribed Members
| Total subscribed members at the end of this month

**Field Name:** `subscribed`
**Type:** metric | |
Unsubscribed Members
| Number of members who unsubscribed during this month

**Field Name:** `unsubscribed`
**Type:** metric | |
Reconfirmed Members
| Number of members who reconfirmed during this month

**Field Name:** `reconfirmed`
**Type:** metric | |
Cleaned Members
| Number of members cleaned (removed) during this month

**Field Name:** `cleaned`
**Type:** metric | |
Pending Members
| Number of members pending confirmation during this month

**Field Name:** `pending`
**Type:** metric | |
Deleted Members
| Number of members deleted during this month

**Field Name:** `deleted`
**Type:** metric | |
Transactional Subscribers
| Number of transactional subscribers during this month

**Field Name:** `transactional`
**Type:** metric | *** ## Related Browse all platforms Klaviyo metrics & dimensions HubSpot metrics & dimensions Google Merchant Center metrics & dimensions