> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Ads Metrics & Dimensions

> Complete reference for LinkedIn Ads dimensions and metrics

<Info>
  **Last updated:** July 31, 2026
</Info>

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This reference covers all available dimensions and metrics for LinkedIn Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

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  <span style={{fontSize: "14px", fontWeight: "500", color: "#6B7280"}}>Supported destinations:</span>

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    Google Sheets
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    Looker Studio
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    Claude
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    BigQuery
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## Dimensions

Dimensions are the attributes you can use to segment and group your LinkedIn Ads data.

### Most Used

|                                                                                       |                                                                                                                                                                             |
| ------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account ID</div>          | Advertiser Account Unique Identifier.<br /><br />**Field Name:** `account.id`<br />**Type:** dimension                                                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Name</div>        | Advertiser Account Name.<br /><br />**Field Name:** `account.name`<br />**Type:** dimension                                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign Group ID</div>   | Unique Identifier of the upper level in the campaigns hierarchy. It can contain multiple campaigns.<br /><br />**Field Name:** `campaign_group.id`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign Group Name</div> | Name of the upper level in the campaigns hierarchy. It can contain multiple campaigns.<br /><br />**Field Name:** `campaign_group.name`<br />**Type:** dimension            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign ID</div>         | Unique Identifier of the mid level in the campaigns hierarchy. It can contain multiple ads.<br /><br />**Field Name:** `campaign.id`<br />**Type:** dimension               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign Name</div>       | Name of the mid level in the campaigns hierarchy. It can contain multiple ads.<br /><br />**Field Name:** `campaign.name`<br />**Type:** dimension                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad ID</div>               | Unique Identifier of the lowest level in the campaigns hierarchy.<br /><br />**Field Name:** `ad.id`<br />**Type:** dimension                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Name</div>             | Name of the lowest level in the campaigns hierarchy.<br /><br />**Field Name:** `ad.name`<br />**Type:** dimension                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad URL</div>              | The URL to visualize this Ad's data.<br /><br />**Field Name:** `ad.url`<br />**Type:** dimension                                                                           |

### Creative

|                                                                                                     |                                                                                                                                                                                                                                |
| --------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Title</div>                    | The title or text of the LinkedIn post being promoted by this ad creative. Resolved from the post referenced by the ad.<br /><br />**Field Name:** `ad.creative_title`<br />**Type:** dimension                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Destination URL</div>          | Destination URL the ad sends users to (landing page of the promoted post).<br /><br />**Field Name:** `ad.creative_url`<br />**Type:** dimension                                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative CTA Label</div>                | Call-to-action button of the promoted post, e.g. LEARN\_MORE or REGISTER.<br /><br />**Field Name:** `ad.creative_cta_label`<br />**Type:** dimension                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Description</div>              | Description of the article promoted by the ad (article ads only).<br /><br />**Field Name:** `ad.creative_description`<br />**Type:** dimension                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Text</div>                     | Full text (commentary) of the LinkedIn post being promoted by this ad creative.<br /><br />**Field Name:** `ad.creative_text`<br />**Type:** dimension                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Media Type</div>               | Type of the promoted content: ARTICLE, IMAGE, VIDEO, MULTI\_IMAGE, CAROUSEL, DOCUMENT or SPONSORED\_MESSAGE.<br /><br />**Field Name:** `ad.creative_media_type`<br />**Type:** dimension                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Published At</div>             | Date and time when the promoted post was published.<br /><br />**Field Name:** `ad.creative_published_at`<br />**Type:** dimension                                                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Thumbnail URL</div>            | Thumbnail URL of the creative (image, article thumbnail or video cover). Note: LinkedIn media URLs are temporary and expire after a few weeks.<br /><br />**Field Name:** `ad.creative_thumbnail_url`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Download URL</div>             | Download URL of the creative media (full-size image or video file). Note: LinkedIn media URLs are temporary and expire after a few weeks.<br /><br />**Field Name:** `ad.creative_download_url`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creative Video Duration (Seconds)</div> | Duration of the promoted video in seconds (video ads only).<br /><br />**Field Name:** `ad.creative_video_duration`<br />**Type:** dimension                                                                                   |

### Account

|                                                                            |                                                                         |
| -------------------------------------------------------------------------- | ----------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status</div>   | <br /><br />**Field Name:** `account.status`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Currency</div> | <br /><br />**Field Name:** `account.currency`<br />**Type:** dimension |

### Campaign Group

|                                                                                |                                                                                                                                                                    |
| ------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Budget</div> | <br /><br />**Field Name:** `campaign_group.total_budget`<br />**Type:** dimension                                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status</div>       | Can be one of: ACTIVE, ARCHIVED, CANCELLED, DRAFT, PAUSED, PENDING\_DELETION, REMOVED.<br /><br />**Field Name:** `campaign_group.status`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Start Time</div>   | <br /><br />**Field Name:** `campaign_group.start_time`<br />**Type:** dimension                                                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>End Time</div>     | <br /><br />**Field Name:** `campaign_group.end_time`<br />**Type:** dimension                                                                                     |

### Campaign

|                                                                                  |                                                                                                                                                                                                                       |
| -------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status</div>         | Can be one of: ACTIVE, ARCHIVED, CANCELLED, DRAFT, PAUSED, PENDING\_DELETION, REMOVED.<br /><br />**Field Name:** `campaign.status`<br />**Type:** dimension                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Daily Budget</div>   | <br /><br />**Field Name:** `campaign.daily_budget`<br />**Type:** dimension                                                                                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Budget</div>   | <br /><br />**Field Name:** `campaign.total_budget`<br />**Type:** dimension                                                                                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Start Time</div>     | <br /><br />**Field Name:** `campaign.start_time`<br />**Type:** dimension                                                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>End Time</div>       | <br /><br />**Field Name:** `campaign.end_time`<br />**Type:** dimension                                                                                                                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign Type</div>  | Can be one of: TEXT\_AD, SPONSORED\_UPDATES, SPONSORED\_INMAILS, DYNAMIC.<br /><br />**Field Name:** `campaign.type`<br />**Type:** dimension                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Objective Type</div> | Can be one of: BRAND\_AWARENESS, WEBSITE, ENGAGEMENT, VIDEO\_VIEW, LEAD\_GENERATION, WEBSITE\_CONVERSION, JOB\_APPLICANT, TALENT\_LEAD.<br /><br />**Field Name:** `campaign.objective_type`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Format</div>      | On Linkedin Ads, the ad format is set at the campaign level.<br /><br />**Field Name:** `campaign.ad_format`<br />**Type:** dimension                                                                                 |

### Conversions

|                                                                                                   |                                                                                                                                                 |
| ------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion ID</div>                   | Unique identifier for the conversion.<br /><br />**Field Name:** `conversion.id`<br />**Type:** dimension                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Name</div>                 | Name of the conversion.<br /><br />**Field Name:** `conversion.name`<br />**Type:** dimension                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Type</div>                 | Type of the conversion.<br /><br />**Field Name:** `conversion.type`<br />**Type:** dimension                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Enabled</div>              | Indicates if the conversion is enabled.<br /><br />**Field Name:** `conversion.enabled`<br />**Type:** dimension                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Method</div>               | Method used for conversion tracking.<br /><br />**Field Name:** `conversion.conversionMethod`<br />**Type:** dimension                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Value Type</div>           | Type of value assigned to the conversion.<br /><br />**Field Name:** `conversion.valueType`<br />**Type:** dimension                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Attribution Type</div>                | Attribution model used for the conversion.<br /><br />**Field Name:** `conversion.attributionType`<br />**Type:** dimension                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Click Attribution Window</div>   | Post-click attribution window size in days.<br /><br />**Field Name:** `conversion.postClickAttributionWindowSize`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>View Through Attribution Window</div> | View-through attribution window size in days.<br /><br />**Field Name:** `conversion.viewThroughAttributionWindowSize`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Currency Code</div>        | Currency code for the conversion value.<br /><br />**Field Name:** `conversion.valueCurrencyCode`<br />**Type:** dimension                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Value Amount</div>         | Monetary value assigned to the conversion.<br /><br />**Field Name:** `conversion.valueAmount`<br />**Type:** dimension                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Created Date</div>         | Date when the conversion was created.<br /><br />**Field Name:** `conversion.created`<br />**Type:** dimension                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Last Modified</div>        | Date when the conversion was last modified.<br /><br />**Field Name:** `conversion.lastModified`<br />**Type:** dimension                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Last Callback Date</div>              | Date of the last callback for the conversion.<br /><br />**Field Name:** `conversion.lastCallbackAt`<br />**Type:** dimension                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Image Pixel Tag</div>                 | Image pixel tag for conversion tracking.<br /><br />**Field Name:** `conversion.imagePixelTag`<br />**Type:** dimension                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Campaigns</div>            | Campaigns associated with the conversion.<br /><br />**Field Name:** `conversion.campaigns`<br />**Type:** dimension                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion URL Rules</div>            | URL rules defined for the conversion.<br /><br />**Field Name:** `conversion.urlRules`<br />**Type:** dimension                                 |

### Demographics

|                                                                                  |                                                                                                                                                                                                                                                                                                                                           |
| -------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Company Size</div>   | Size of the company based on number of employees.<br /><br />**Field Name:** `demographic.company_size`<br />**Type:** dimension                                                                                                                                                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Industry</div>       | Industry classification of the target audience.<br /><br />**Field Name:** `demographic.industry`<br />**Type:** dimension                                                                                                                                                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Seniority</div>      | Seniority level of the target audience.<br /><br />**Field Name:** `demographic.seniority`<br />**Type:** dimension                                                                                                                                                                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Job Function</div>   | Job function of the target audience.<br /><br />**Field Name:** `demographic.job_function`<br />**Type:** dimension                                                                                                                                                                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Country</div>        | Country of the target audience.<br /><br />**Field Name:** `demographic.country`<br />**Type:** dimension                                                                                                                                                                                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Region</div>         | Geographic region of the target audience.<br /><br />**Field Name:** `demographic.region`<br />**Type:** dimension                                                                                                                                                                                                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Job Title</div>      | Job title of the audience members who saw or engaged with your ads. LinkedIn reports the top 100 job titles per creative per day; values with fewer than 3 events are omitted. Reach metrics are not available with this breakdown.<br /><br />**Field Name:** `demographic.job_title`<br />**Type:** dimension                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Member Company</div> | Company of the audience members who saw or engaged with your ads (account-based marketing view). LinkedIn reports the top 100 companies per creative per day; values with fewer than 3 events are omitted. Reach metrics are not available with this breakdown.<br /><br />**Field Name:** `demographic.company`<br />**Type:** dimension |

### Delivery

|                                                                                    |                                                                                                                                                                                                               |
| ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Device Type</div>      | Device type the ad made an impression on (Mobile App, Mobile Web, Desktop Web). Reach metrics are not available with this breakdown.<br /><br />**Field Name:** `demographic.device`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Serving Location</div> | Where the ad was served: on LinkedIn (on-site) or on the LinkedIn Audience Network (off-site).<br /><br />**Field Name:** `demographic.serving_location`<br />**Type:** dimension                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Placement</div>        | Ad placement: LinkedIn, Offsite (Audience Network) or Offsite In-Stream. Reach metrics are not available with this breakdown.<br /><br />**Field Name:** `demographic.placement`<br />**Type:** dimension     |

## Metrics

Metrics are the numerical values you can measure and analyze from your LinkedIn Ads campaigns.

### Most Used

|                                                                                       |                                                                                                                                                                                                                                                                                                                                                                                                               |
| ------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cost</div>                | Cost in the account's local currency.<br /><br />**Field Name:** `costInLocalCurrency`<br />**Type:** metric                                                                                                                                                                                                                                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cost In USD</div>         | Cost converted to USD.<br /><br />**Field Name:** `costInUsd`<br />**Type:** metric                                                                                                                                                                                                                                                                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Clicks</div>              | The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which Linkedin would otherwise charge advertisers based on objective (for example, clicks to view the landing page or company page).<br /><br />**Field Name:** `clicks`<br />**Type:** metric                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Impressions</div>         | This is the count of impressions for Sponsored Content and sends for Sponsored Messaging.<br /><br />**Field Name:** `impressions`<br />**Type:** metric                                                                                                                                                                                                                                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unique Impressions</div>  | The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network. This metric is only available when the number of days in the date range is less than or equal to 92 days.<br /><br />**Field Name:** `approximateUniqueImpressions`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Landing Page Clicks</div> | The count of clicks which take the user to the creative landing page.<br /><br />**Field Name:** `landingPageClicks`<br />**Type:** metric                                                                                                                                                                                                                                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Company Page Clicks</div> | The count of clicks to view the company page.<br /><br />**Field Name:** `companyPageClicks`<br />**Type:** metric                                                                                                                                                                                                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>CTR</div>                 | The percentage of impressions that resulted in clicks.<br /><br />**Field Name:** `ctr`<br />**Type:** metric                                                                                                                                                                                                                                                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>CPC</div>                 | The average cost per click.<br /><br />**Field Name:** `cpc`<br />**Type:** metric                                                                                                                                                                                                                                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>CPM</div>                 | The cost per thousand impressions.<br /><br />**Field Name:** `cpm`<br />**Type:** metric                                                                                                                                                                                                                                                                                                                     |

### Conversions

|                                                                                                  |                                                                                                                                                                                                                                                                                                       |
| ------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Website Conversions</div>            | Total number of times users took a desired action after clicking on or seeing your ad.<br /><br />**Field Name:** `externalWebsiteConversions`<br />**Type:** metric                                                                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Website Post Click Conversions</div> | Total number of times users took a desired action after clicking on your ad.<br /><br />**Field Name:** `externalWebsitePostClickConversions`<br />**Type:** metric                                                                                                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Website Post View Conversions</div>  | Total number of times users took a desired action after seeing your ad.<br /><br />**Field Name:** `externalWebsitePostViewConversions`<br />**Type:** metric                                                                                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Value</div>               | Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.<br /><br />**Field Name:** `conversionValueInLocalCurrency`<br />**Type:** metric |

### Lead Generation

|                                                                                            |                                                                                                                                                                                                  |
| ------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Mail Contact Info Shares</div> | The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.<br /><br />**Field Name:** `leadGenerationMailContactInfoShares`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Mail Interested Clicks</div>   | The count of Sponsored Messaging ad recipients who clicked to demonstrate interest.<br /><br />**Field Name:** `leadGenerationMailInterestedClicks`<br />**Type:** metric                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Form Opens</div>               | The count of times users opened the lead form for a One Click Lead Gen campaign.<br /><br />**Field Name:** `oneClickLeadFormOpens`<br />**Type:** metric                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>One Click Leads</div>          | The count of leads generated through One Click Lead Gen.<br /><br />**Field Name:** `oneClickLeads`<br />**Type:** metric                                                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Valid Work Email Leads</div>   | The count of leads with a valid work email that does not use an established free or personal email domain.<br /><br />**Field Name:** `validWorkEmailLeads`<br />**Type:** metric                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Talent Leads</div>             | Number of leads captured through a talent media campaign.<br /><br />**Field Name:** `talentLeads`<br />**Type:** metric                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Qualified Leads</div>          | The number of leads that meet specific qualification criteria.<br /><br />**Field Name:** `qualifiedLeads`<br />**Type:** metric                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cost Per Qualified Lead</div>  | The average cost per qualified lead generated.<br /><br />**Field Name:** `costPerQualifiedLead`<br />**Type:** metric                                                                           |

### Sponsored Content

|                                                                                 |                                                                                                                           |
| ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Likes</div>         | The count of likes. Sponsored Content only.<br /><br />**Field Name:** `likes`<br />**Type:** metric                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comment Likes</div> | The count of likes of a comment. Sponsored Content only.<br /><br />**Field Name:** `commentLikes`<br />**Type:** metric  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comments</div>      | The count of comments. Sponsored Content only.<br /><br />**Field Name:** `comments`<br />**Type:** metric                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shares</div>        | The count of shares. Sponsored Content only.<br /><br />**Field Name:** `shares`<br />**Type:** metric                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Follows</div>       | The count of follows. Sponsored Content and Follower Ads only.<br /><br />**Field Name:** `follows`<br />**Type:** metric |

### Sponsored Messaging

|                                                                                   |                                                                                                                                                                               |
| --------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Action Clicks</div>   | The count of clicks on the action button of the Sponsored Messaging ad.<br /><br />**Field Name:** `actionClicks`<br />**Type:** metric                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Unit Clicks</div>  | The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad.<br /><br />**Field Name:** `adUnitClicks`<br />**Type:** metric                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Opens</div>           | The count of opens of Sponsored Messaging ads.<br /><br />**Field Name:** `opens`<br />**Type:** metric                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Sends</div>           | The count of sends of Sponsored Messaging ads.<br /><br />**Field Name:** `sends`<br />**Type:** metric                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Text Url Clicks</div> | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad.<br /><br />**Field Name:** `textUrlClicks`<br />**Type:** metric |

### Cards

|                                                                                    |                                                                                                                                                                                                                                                                                                        |
| ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Card Clicks</div>      | The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate Card Click and Click, whereas scrolling to other cards and clicking will count as additional Card Click.<br /><br />**Field Name:** `cardClicks`<br />**Type:** metric            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Card Impressions</div> | The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional Card Impression.<br /><br />**Field Name:** `cardImpressions`<br />**Type:** metric |

### Document Ads

|                                                                                              |                                                                                                                                                                                                                                                                                       |
| -------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Document Completions</div>       | The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.<br /><br />**Field Name:** `documentCompletions`<br />**Type:** metric                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>First Quartile Completions</div> | The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.<br /><br />**Field Name:** `documentFirstQuartileCompletions`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Midpoint Completions</div>       | The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.<br /><br />**Field Name:** `documentMidpointCompletions`<br />**Type:** metric     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Third Quartile Completions</div> | The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.<br /><br />**Field Name:** `documentThirdQuartileCompletions`<br />**Type:** metric |

### Engagement

|                                                                                            |                                                                                                                                                                                                                                                                                                                                                                     |
| ------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Download Clicks</div>          | The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads.<br /><br />**Field Name:** `downloadClicks`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Positive Reactions</div>       | The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.<br /><br />**Field Name:** `reactions`<br />**Type:** metric                                                                                                                                                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Other Engagements</div>        | The count of user interactions with the ad unit that do not fit into any other more specific category.<br /><br />**Field Name:** `otherEngagements`<br />**Type:** metric                                                                                                                                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Registrations</div>            | The number of times a member has registered for an event or seminar after viewing or clicking on an ad which has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering.<br /><br />**Field Name:** `registrations`<br />**Type:** metric                                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Engagements</div>        | The count of all user interactions with the ad unit.<br /><br />**Field Name:** `totalEngagements`<br />**Type:** metric                                                                                                                                                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Subscription Clicks</div>      | The number of clicks on subscription related content.<br /><br />**Field Name:** `subscriptionClicks`<br />**Type:** metric                                                                                                                                                                                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Average Dwell Time</div>       | The average time users spend viewing the ad content.<br /><br />**Field Name:** `averageDwellTime`<br />**Type:** metric                                                                                                                                                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Click Registrations</div> | Registrations that occurred after clicking on the ad.<br /><br />**Field Name:** `postClickRegistrations`<br />**Type:** metric                                                                                                                                                                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post View Registrations</div>  | Registrations that occurred after viewing the ad.<br /><br />**Field Name:** `postViewRegistrations`<br />**Type:** metric                                                                                                                                                                                                                                          |

### Conversation Ads

|                                                                                        |                                                                                                                                                 |
| -------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Headline Clicks</div>      | The number of times members clicked on the headline of conversation ads.<br /><br />**Field Name:** `headlineClicks`<br />**Type:** metric      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Headline Impressions</div> | The number of times members were shown the headline of conversation ads.<br /><br />**Field Name:** `headlineImpressions`<br />**Type:** metric |

### Job Applications

|                                                                                               |                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| --------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Job Applications</div>            | The number of times a member completed a job application after viewing or clicking on an ad. Currently, this metric is broken down into postViewJobApplications (if the member applied after viewing the ad) and postClickJobApplications (if the member applied after clicking the ad).<br /><br />**Field Name:** `jobApplications`<br />**Type:** metric                                                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Job Apply Clicks</div>            | The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on an ad which has a LinkedIn job landing page. Currently, this metric is broken down into postViewJobApplyClicks (if the member performed the action after viewing the ad) and postClickJobApplyClicks (if the member performed the action after clicking the ad).<br /><br />**Field Name:** `jobApplyClicks`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Click Job Applications</div> | Job applications that occurred after clicking on the ad.<br /><br />**Field Name:** `postClickJobApplications`<br />**Type:** metric                                                                                                                                                                                                                                                                                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Click Job Apply Clicks</div> | Job apply clicks that occurred after clicking on the ad.<br /><br />**Field Name:** `postClickJobApplyClicks`<br />**Type:** metric                                                                                                                                                                                                                                                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post View Job Applications</div>  | Job applications that occurred after viewing the ad.<br /><br />**Field Name:** `postViewJobApplications`<br />**Type:** metric                                                                                                                                                                                                                                                                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post View Job Apply Clicks</div>  | Job apply clicks that occurred after viewing the ad.<br /><br />**Field Name:** `postViewJobApplyClicks`<br />**Type:** metric                                                                                                                                                                                                                                                                                                                          |

### Videos

|                                                                                              |                                                                                                                                                                                                                                                                       |
| -------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Full Screen Plays</div>          | Number of times members click on the full screen button or on the video (mobile only) to go into full screen mode.<br /><br />**Field Name:** `fullScreenPlays`<br />**Type:** metric                                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Completions</div>          | The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON\_SITE.<br /><br />**Field Name:** `videoCompletions`<br />**Type:** metric                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>First Quartile Completions</div> | The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON\_SITE.<br /><br />**Field Name:** `videoFirstQuartileCompletions`<br />**Type:** metric                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Midpoint Completions</div>       | The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON\_SITE.<br /><br />**Field Name:** `videoMidpointCompletions`<br />**Type:** metric                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Starts</div>               | The count of video ads that were started by users.<br /><br />**Field Name:** `videoStarts`<br />**Type:** metric                                                                                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Third Quartile Completions</div> | The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON\_SITE.<br /><br />**Field Name:** `videoThirdQuartileCompletions`<br />**Type:** metric                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Views</div>                | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.<br /><br />**Field Name:** `videoViews`<br />**Type:** metric |

### Reach

|                                                                                            |                                                                                                                                             |
| ------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Audience Penetration</div>     | The percentage of the target audience reached by the campaign.<br /><br />**Field Name:** `audiencePenetration`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Approximate Member Reach</div> | The estimated number of LinkedIn members reached by the campaign.<br /><br />**Field Name:** `approximateMemberReach`<br />**Type:** metric |

### Viral Metrics

|                                                                                                                 |                                                                                                                                                                                     |
| --------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Clicks</div>                                  | Clicks generated through viral sharing of the content.<br /><br />**Field Name:** `viralClicks`<br />**Type:** metric                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Impressions</div>                             | Impressions generated through viral sharing of the content.<br /><br />**Field Name:** `viralImpressions`<br />**Type:** metric                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Likes</div>                                   | Likes generated through viral sharing of the content.<br /><br />**Field Name:** `viralLikes`<br />**Type:** metric                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Shares</div>                                  | Shares generated through viral sharing of the content.<br /><br />**Field Name:** `viralShares`<br />**Type:** metric                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Comments</div>                                | Comments generated through viral sharing of the content.<br /><br />**Field Name:** `viralComments`<br />**Type:** metric                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Follows</div>                                 | Follows generated through viral sharing of the content.<br /><br />**Field Name:** `viralFollows`<br />**Type:** metric                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Reactions</div>                               | Reactions generated through viral sharing of the content.<br /><br />**Field Name:** `viralReactions`<br />**Type:** metric                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Other Engagements</div>                       | Other engagements generated through viral sharing of the content.<br /><br />**Field Name:** `viralOtherEngagements`<br />**Type:** metric                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Total Engagements</div>                       | Total engagements generated through viral sharing of the content.<br /><br />**Field Name:** `viralTotalEngagements`<br />**Type:** metric                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Video Views</div>                             | Video views generated through viral sharing of the content.<br /><br />**Field Name:** `viralVideoViews`<br />**Type:** metric                                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Video Completions</div>                       | Video completions generated through viral sharing of the content.<br /><br />**Field Name:** `viralVideoCompletions`<br />**Type:** metric                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Video Starts</div>                            | Video starts generated through viral sharing of the content.<br /><br />**Field Name:** `viralVideoStarts`<br />**Type:** metric                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Video First Quartile Completions</div>        | Video first quartile completions generated through viral sharing of the content.<br /><br />**Field Name:** `viralVideoFirstQuartileCompletions`<br />**Type:** metric              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Video Midpoint Completions</div>              | Video midpoint completions generated through viral sharing of the content.<br /><br />**Field Name:** `viralVideoMidpointCompletions`<br />**Type:** metric                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Video Third Quartile Completions</div>        | Video third quartile completions generated through viral sharing of the content.<br /><br />**Field Name:** `viralVideoThirdQuartileCompletions`<br />**Type:** metric              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Full Screen Plays</div>                       | Full screen plays generated through viral sharing of the content.<br /><br />**Field Name:** `viralFullScreenPlays`<br />**Type:** metric                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Landing Page Clicks</div>                     | Landing page clicks generated through viral sharing of the content.<br /><br />**Field Name:** `viralLandingPageClicks`<br />**Type:** metric                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Company Page Clicks</div>                     | Company page clicks generated through viral sharing of the content.<br /><br />**Field Name:** `viralCompanyPageClicks`<br />**Type:** metric                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral External Website Conversions</div>            | External website conversions generated through viral sharing of the content.<br /><br />**Field Name:** `viralExternalWebsiteConversions`<br />**Type:** metric                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral External Website Post Click Conversions</div> | External website post click conversions generated through viral sharing of the content.<br /><br />**Field Name:** `viralExternalWebsitePostClickConversions`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral External Website Post View Conversions</div>  | External website post view conversions generated through viral sharing of the content.<br /><br />**Field Name:** `viralExternalWebsitePostViewConversions`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral One Click Lead Form Opens</div>               | One click lead form opens generated through viral sharing of the content.<br /><br />**Field Name:** `viralOneClickLeadFormOpens`<br />**Type:** metric                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral One Click Leads</div>                         | One click leads generated through viral sharing of the content.<br /><br />**Field Name:** `viralOneClickLeads`<br />**Type:** metric                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Document Completions</div>                    | Document completions generated through viral sharing of the content.<br /><br />**Field Name:** `viralDocumentCompletions`<br />**Type:** metric                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Document First Quartile Completions</div>     | Document first quartile completions generated through viral sharing of the content.<br /><br />**Field Name:** `viralDocumentFirstQuartileCompletions`<br />**Type:** metric        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Document Midpoint Completions</div>           | Document midpoint completions generated through viral sharing of the content.<br /><br />**Field Name:** `viralDocumentMidpointCompletions`<br />**Type:** metric                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Document Third Quartile Completions</div>     | Document third quartile completions generated through viral sharing of the content.<br /><br />**Field Name:** `viralDocumentThirdQuartileCompletions`<br />**Type:** metric        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Download Clicks</div>                         | Download clicks generated through viral sharing of the content.<br /><br />**Field Name:** `viralDownloadClicks`<br />**Type:** metric                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Job Applications</div>                        | Job applications generated through viral sharing of the content.<br /><br />**Field Name:** `viralJobApplications`<br />**Type:** metric                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Job Apply Clicks</div>                        | Job apply clicks generated through viral sharing of the content.<br /><br />**Field Name:** `viralJobApplyClicks`<br />**Type:** metric                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Registrations</div>                           | Registrations generated through viral sharing of the content.<br /><br />**Field Name:** `viralRegistrations`<br />**Type:** metric                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Post Click Job Applications</div>             | Post click job applications generated through viral sharing of the content.<br /><br />**Field Name:** `viralPostClickJobApplications`<br />**Type:** metric                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Post Click Job Apply Clicks</div>             | Post click job apply clicks generated through viral sharing of the content.<br /><br />**Field Name:** `viralPostClickJobApplyClicks`<br />**Type:** metric                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Post Click Registrations</div>                | Post click registrations generated through viral sharing of the content.<br /><br />**Field Name:** `viralPostClickRegistrations`<br />**Type:** metric                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Post View Job Applications</div>              | Post view job applications generated through viral sharing of the content.<br /><br />**Field Name:** `viralPostViewJobApplications`<br />**Type:** metric                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Post View Job Apply Clicks</div>              | Post view job apply clicks generated through viral sharing of the content.<br /><br />**Field Name:** `viralPostViewJobApplyClicks`<br />**Type:** metric                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Post View Registrations</div>                 | Post view registrations generated through viral sharing of the content.<br /><br />**Field Name:** `viralPostViewRegistrations`<br />**Type:** metric                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Card Clicks</div>                             | Card clicks generated through viral sharing of the content.<br /><br />**Field Name:** `viralCardClicks`<br />**Type:** metric                                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viral Card Impressions</div>                        | Card impressions generated through viral sharing of the content.<br /><br />**Field Name:** `viralCardImpressions`<br />**Type:** metric                                            |

***

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