> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Klaviyo Metrics & Dimensions

> Complete reference for Klaviyo email marketing dimensions and metrics

<Info>
  **Last updated:** July 31, 2026
</Info>

<div style={{display: "flex", gap: "8px", marginBottom: "20px"}}>
  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    27 dimensions
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    34 metrics
  </div>
</div>

This reference covers all available dimensions and metrics for Klaviyo data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

<div style={{display: "flex", gap: "8px", marginBottom: "20px", alignItems: "center"}}>
  <span style={{fontSize: "14px", fontWeight: "500", color: "#6B7280"}}>Supported destinations:</span>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Google Sheets
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Looker Studio
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Claude
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    BigQuery
  </div>
</div>

## Dimensions

Dimensions are the attributes you can use to segment and group your Klaviyo data.

### Account

|                                                                                |                                                                                                                |
| ------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account ID</div>   | The unique identifier for the Klaviyo account<br /><br />**Field Name:** `account_id`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account name</div> | The Klaviyo account/organization name<br /><br />**Field Name:** `account_name`<br />**Type:** dimension       |

### Campaign

|                                                                                                |                                                                                                                                                 |
| ---------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign ID</div>                  | The unique identifier for the email campaign<br /><br />**Field Name:** `campaign_id`<br />**Type:** dimension                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign name</div>                | The name of the email campaign<br /><br />**Field Name:** `campaign_name`<br />**Type:** dimension                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign status</div>              | The current status of the campaign (e.g., sent, draft)<br /><br />**Field Name:** `campaign_status`<br />**Type:** dimension                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign send date & time</div>    | The date and time when the campaign was sent (YYYY-MM-DD HH:MM:SS)<br /><br />**Field Name:** `campaign_send_datetime`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign created date & time</div> | The date and time when the campaign was created<br /><br />**Field Name:** `campaign_created_datetime`<br />**Type:** dimension                 |

### Email Content

|                                                                                |                                                                                                                   |
| ------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Subject</div>      | The email subject line<br /><br />**Field Name:** `campaign_subject`<br />**Type:** dimension                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Preview text</div> | The email preview text shown in inbox<br /><br />**Field Name:** `campaign_preview_text`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>From email</div>   | The sender email address<br /><br />**Field Name:** `campaign_from_email`<br />**Type:** dimension                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>From name</div>    | The sender display name<br /><br />**Field Name:** `campaign_from_name`<br />**Type:** dimension                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Message type</div> | The type of message (e.g., email)<br /><br />**Field Name:** `campaign_message_type`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Template ID</div>  | The ID of the email template used<br /><br />**Field Name:** `campaign_template_id`<br />**Type:** dimension      |

### Flow

|                                                                                            |                                                                                                                                                |
| ------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Flow ID</div>                  | The unique identifier for the automated flow<br /><br />**Field Name:** `flow_id`<br />**Type:** dimension                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Flow name</div>                | The name of the automated email flow<br /><br />**Field Name:** `flow_name`<br />**Type:** dimension                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Flow status</div>              | The current status of the flow (draft, live, manual)<br /><br />**Field Name:** `flow_status`<br />**Type:** dimension                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Flow trigger type</div>        | The type of trigger that starts the flow (e.g., list, metric, segment)<br /><br />**Field Name:** `flow_trigger_type`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Flow created date & time</div> | The date and time when the flow was created<br /><br />**Field Name:** `flow_created_datetime`<br />**Type:** dimension                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Flow updated date & time</div> | The date and time when the flow was last updated<br /><br />**Field Name:** `flow_updated_datetime`<br />**Type:** dimension                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Flow message ID</div>          | The unique identifier for the specific message within the flow<br /><br />**Field Name:** `flow_message_id`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Flow message name</div>        | The name of the specific message within the flow<br /><br />**Field Name:** `flow_message_name`<br />**Type:** dimension                       |

### Source

|                                                                                |                                                                                                                                             |
| ------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Send channel</div> | The channel type - distinguishes campaigns from flows (campaign or flow)<br /><br />**Field Name:** `send_channel`<br />**Type:** dimension |

### Lists & Segments

|                                                                                                      |                                                                                                                       |
| ---------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>List / Segment ID</div>                  | The unique identifier of the list or segment<br /><br />**Field Name:** `list_id`<br />**Type:** dimension            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>List / Segment name</div>                | The name of the list or segment<br /><br />**Field Name:** `list_name`<br />**Type:** dimension                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Audience type (List or Segment)</div>    | Whether the audience is a List or a Segment<br /><br />**Field Name:** `list_type`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>List / Segment created date & time</div> | When the list or segment was created<br /><br />**Field Name:** `list_created_datetime`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>List / Segment updated date & time</div> | When the list or segment was last updated<br /><br />**Field Name:** `list_updated_datetime`<br />**Type:** dimension |

## Metrics

Metrics are the numerical values you can measure and analyze from your Klaviyo campaigns.

### Delivery

|                                                                                     |                                                                                                                         |
| ----------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Email recipients</div>  | Total number of recipients the email was sent to<br /><br />**Field Name:** `total_recipients`<br />**Type:** metric    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Emails received</div>   | Number of emails successfully delivered to recipients<br /><br />**Field Name:** `received_email`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Emails bounced</div>    | Number of emails that bounced (hard or soft bounces)<br /><br />**Field Name:** `bounced_email`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Email bounce rate</div> | Percentage of emails that bounced (bounced / recipients)<br /><br />**Field Name:** `bounce_rate`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Emails dropped</div>    | Number of emails that were dropped before sending<br /><br />**Field Name:** `dropped_email`<br />**Type:** metric      |

### Engagement

|                                                                                           |                                                                                                                                        |
| ----------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Emails opened</div>           | Total number of email opens (can include multiple opens per person)<br /><br />**Field Name:** `opened_email`<br />**Type:** metric    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Emails opened (unique)</div>  | Number of unique recipients who opened the email<br /><br />**Field Name:** `opened_email_unique`<br />**Type:** metric                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Email open rate</div>         | Percentage of recipients who opened the email (unique opens / recipients)<br /><br />**Field Name:** `open_rate`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Emails clicked</div>          | Total number of clicks on links in the email<br /><br />**Field Name:** `clicked_email`<br />**Type:** metric                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Emails clicked (unique)</div> | Number of unique recipients who clicked a link in the email<br /><br />**Field Name:** `clicked_email_unique`<br />**Type:** metric    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Email click rate</div>        | Percentage of recipients who clicked a link (unique clicks / recipients)<br /><br />**Field Name:** `click_rate`<br />**Type:** metric |

### Unsubscribe & Spam

|                                                                                         |                                                                                                                                           |
| --------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Emails marked as spam</div> | Number of recipients who marked the email as spam<br /><br />**Field Name:** `marked_email_as_spam`<br />**Type:** metric                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Email spam rate</div>       | Percentage of recipients who marked as spam (spam / recipients)<br /><br />**Field Name:** `spam_rate`<br />**Type:** metric              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unsubscribes</div>          | Number of recipients who unsubscribed<br /><br />**Field Name:** `unsubscribed`<br />**Type:** metric                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unsubscribe rate</div>      | Percentage of recipients who unsubscribed (unsubscribes / recipients)<br /><br />**Field Name:** `unsubscribe_rate`<br />**Type:** metric |

### Shopify eCommerce

|                                                                                              |                                                                                                                                                                    |
| -------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Placed Order (count)</div>       | Total number of orders placed attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_placed_order`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Placed Order (value)</div>       | Total revenue from orders placed attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_placed_order_value`<br />**Type:** metric      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Placed Order (unique)</div>      | Number of unique recipients who placed an order (Shopify integration)<br /><br />**Field Name:** `shopify_placed_order_unique`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ordered Product (count)</div>    | Total number of products ordered attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_ordered_product`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ordered Product (value)</div>    | Total value of products ordered attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_ordered_product_value`<br />**Type:** metric    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Checkout Started (count)</div>   | Number of checkouts started attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_checkout_started`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Checkout Started (value)</div>   | Total value of checkouts started attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_checkout_started_value`<br />**Type:** metric  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cancelled Order (count)</div>    | Number of cancelled orders attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_cancelled_order`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cancelled Order (value)</div>    | Total value of cancelled orders attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_cancelled_order_value`<br />**Type:** metric    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Fulfilled Order (count)</div>    | Number of fulfilled orders attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_fulfilled_order`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Fulfilled Order (value)</div>    | Total value of fulfilled orders attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_fulfilled_order_value`<br />**Type:** metric    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Refunded Order (count)</div>     | Number of refunded orders attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_refunded_order`<br />**Type:** metric                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Refunded Order (value)</div>     | Total value of refunded orders attributed to this email (Shopify integration)<br /><br />**Field Name:** `shopify_refunded_order_value`<br />**Type:** metric      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Average Order Value</div>        | Average order value (total order value / number of orders) attributed to this email<br /><br />**Field Name:** `shopify_average_order_value`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Checkout-to-Order Rate</div>     | Percentage of started checkouts that resulted in a placed order<br /><br />**Field Name:** `shopify_checkout_start_to_order_rate`<br />**Type:** metric            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Checkout Completed (count)</div> | Number of completed checkouts (same as placed orders)<br /><br />**Field Name:** `shopify_checkout_completed`<br />**Type:** metric                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Rate</div>            | Percentage of unique recipients who placed an order (unique orders / recipients)<br /><br />**Field Name:** `shopify_conversion_rate`<br />**Type:** metric        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Revenue per Recipient</div>      | Average revenue per email recipient (total order value / recipients)<br /><br />**Field Name:** `shopify_revenue_per_recipient`<br />**Type:** metric              |

### Lists & Segments

|                                                                                 |                                                                                                                                                                                                            |
| ------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Members count</div> | Current number of profiles in the list or segment. Snapshot of right now - to track growth, schedule a daily query with append mode.<br /><br />**Field Name:** `list_profile_count`<br />**Type:** metric |

***

## Related

<CardGroup cols={2}>
  <Card title="Fields Catalog" icon="book" href="/fields-catalog/index">
    Browse all platforms
  </Card>

  <Card title="HubSpot Fields" icon="chart-bar" href="/data-source/hubspot/fields">
    HubSpot metrics & dimensions
  </Card>

  <Card title="Mailchimp Fields" icon="chart-bar" href="/data-source/mailchimp/fields">
    Mailchimp metrics & dimensions
  </Card>

  <Card title="Google Merchant Center Fields" icon="chart-bar" href="/data-source/google-merchant-center/fields">
    Google Merchant Center metrics & dimensions
  </Card>
</CardGroup>