> ## Documentation Index > Fetch the complete documentation index at: https://support.detrics.io/llms.txt > Use this file to discover all available pages before exploring further. # Klaviyo Metrics & Dimensions > Complete reference for Klaviyo email marketing dimensions and metrics **Last updated:** October 1, 2026
27 dimensions
34 metrics
This reference covers all available dimensions and metrics for Klaviyo data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
## Dimensions Dimensions are the attributes you can use to segment and group your Klaviyo data. ### Account | | | | - | - | |
Account ID
| The unique identifier for the Klaviyo account

**Field Name:** `account_id`
**Type:** dimension | |
Account name
| The Klaviyo account/organization name

**Field Name:** `account_name`
**Type:** dimension | ### Campaign | | | | - | - | |
Campaign ID
| The unique identifier for the email campaign

**Field Name:** `campaign_id`
**Type:** dimension | |
Campaign name
| The name of the email campaign

**Field Name:** `campaign_name`
**Type:** dimension | |
Campaign status
| The current status of the campaign (e.g., sent, draft)

**Field Name:** `campaign_status`
**Type:** dimension | |
Campaign send date & time
| The date and time when the campaign was sent (YYYY-MM-DD HH:MM:SS)

**Field Name:** `campaign_send_datetime`
**Type:** dimension | |
Campaign created date & time
| The date and time when the campaign was created

**Field Name:** `campaign_created_datetime`
**Type:** dimension | ### Email Content | | | | - | - | |
Subject
| The email subject line

**Field Name:** `campaign_subject`
**Type:** dimension | |
Preview text
| The email preview text shown in inbox

**Field Name:** `campaign_preview_text`
**Type:** dimension | |
From email
| The sender email address

**Field Name:** `campaign_from_email`
**Type:** dimension | |
From name
| The sender display name

**Field Name:** `campaign_from_name`
**Type:** dimension | |
Message type
| The type of message (e.g., email)

**Field Name:** `campaign_message_type`
**Type:** dimension | |
Template ID
| The ID of the email template used

**Field Name:** `campaign_template_id`
**Type:** dimension | ### Flow | | | | - | - | |
Flow ID
| The unique identifier for the automated flow

**Field Name:** `flow_id`
**Type:** dimension | |
Flow name
| The name of the automated email flow

**Field Name:** `flow_name`
**Type:** dimension | |
Flow status
| The current status of the flow (draft, live, manual)

**Field Name:** `flow_status`
**Type:** dimension | |
Flow trigger type
| The type of trigger that starts the flow (e.g., list, metric, segment)

**Field Name:** `flow_trigger_type`
**Type:** dimension | |
Flow created date & time
| The date and time when the flow was created

**Field Name:** `flow_created_datetime`
**Type:** dimension | |
Flow updated date & time
| The date and time when the flow was last updated

**Field Name:** `flow_updated_datetime`
**Type:** dimension | |
Flow message ID
| The unique identifier for the specific message within the flow

**Field Name:** `flow_message_id`
**Type:** dimension | |
Flow message name
| The name of the specific message within the flow

**Field Name:** `flow_message_name`
**Type:** dimension | ### Source | | | | - | - | |
Send channel
| The channel type - distinguishes campaigns from flows (campaign or flow)

**Field Name:** `send_channel`
**Type:** dimension | ### Lists & Segments | | | | - | - | |
List / Segment ID
| The unique identifier of the list or segment

**Field Name:** `list_id`
**Type:** dimension | |
List / Segment name
| The name of the list or segment

**Field Name:** `list_name`
**Type:** dimension | |
Audience type (List or Segment)
| Whether the audience is a List or a Segment

**Field Name:** `list_type`
**Type:** dimension | |
List / Segment created date & time
| When the list or segment was created

**Field Name:** `list_created_datetime`
**Type:** dimension | |
List / Segment updated date & time
| When the list or segment was last updated

**Field Name:** `list_updated_datetime`
**Type:** dimension | ## Metrics Metrics are the numerical values you can measure and analyze from your Klaviyo campaigns. ### Delivery | | | | - | - | |
Email recipients
| Total number of recipients the email was sent to

**Field Name:** `total_recipients`
**Type:** metric | |
Emails received
| Number of emails successfully delivered to recipients

**Field Name:** `received_email`
**Type:** metric | |
Emails bounced
| Number of emails that bounced (hard or soft bounces)

**Field Name:** `bounced_email`
**Type:** metric | |
Email bounce rate
| Percentage of emails that bounced (bounced / recipients)

**Field Name:** `bounce_rate`
**Type:** metric | |
Emails dropped
| Number of emails that were dropped before sending

**Field Name:** `dropped_email`
**Type:** metric | ### Engagement | | | | - | - | |
Emails opened
| Total number of email opens (can include multiple opens per person)

**Field Name:** `opened_email`
**Type:** metric | |
Emails opened (unique)
| Number of unique recipients who opened the email

**Field Name:** `opened_email_unique`
**Type:** metric | |
Email open rate
| Percentage of recipients who opened the email (unique opens / recipients)

**Field Name:** `open_rate`
**Type:** metric | |
Emails clicked
| Total number of clicks on links in the email

**Field Name:** `clicked_email`
**Type:** metric | |
Emails clicked (unique)
| Number of unique recipients who clicked a link in the email

**Field Name:** `clicked_email_unique`
**Type:** metric | |
Email click rate
| Percentage of recipients who clicked a link (unique clicks / recipients)

**Field Name:** `click_rate`
**Type:** metric | ### Unsubscribe & Spam | | | | - | - | |
Emails marked as spam
| Number of recipients who marked the email as spam

**Field Name:** `marked_email_as_spam`
**Type:** metric | |
Email spam rate
| Percentage of recipients who marked as spam (spam / recipients)

**Field Name:** `spam_rate`
**Type:** metric | |
Unsubscribes
| Number of recipients who unsubscribed

**Field Name:** `unsubscribed`
**Type:** metric | |
Unsubscribe rate
| Percentage of recipients who unsubscribed (unsubscribes / recipients)

**Field Name:** `unsubscribe_rate`
**Type:** metric | ### Shopify eCommerce | | | | - | - | |
Placed Order (count)
| Total number of orders placed attributed to this email (Shopify integration)

**Field Name:** `shopify_placed_order`
**Type:** metric | |
Placed Order (value)
| Total revenue from orders placed attributed to this email (Shopify integration)

**Field Name:** `shopify_placed_order_value`
**Type:** metric | |
Placed Order (unique)
| Number of unique recipients who placed an order (Shopify integration)

**Field Name:** `shopify_placed_order_unique`
**Type:** metric | |
Ordered Product (count)
| Total number of products ordered attributed to this email (Shopify integration)

**Field Name:** `shopify_ordered_product`
**Type:** metric | |
Ordered Product (value)
| Total value of products ordered attributed to this email (Shopify integration)

**Field Name:** `shopify_ordered_product_value`
**Type:** metric | |
Checkout Started (count)
| Number of checkouts started attributed to this email (Shopify integration)

**Field Name:** `shopify_checkout_started`
**Type:** metric | |
Checkout Started (value)
| Total value of checkouts started attributed to this email (Shopify integration)

**Field Name:** `shopify_checkout_started_value`
**Type:** metric | |
Cancelled Order (count)
| Number of cancelled orders attributed to this email (Shopify integration)

**Field Name:** `shopify_cancelled_order`
**Type:** metric | |
Cancelled Order (value)
| Total value of cancelled orders attributed to this email (Shopify integration)

**Field Name:** `shopify_cancelled_order_value`
**Type:** metric | |
Fulfilled Order (count)
| Number of fulfilled orders attributed to this email (Shopify integration)

**Field Name:** `shopify_fulfilled_order`
**Type:** metric | |
Fulfilled Order (value)
| Total value of fulfilled orders attributed to this email (Shopify integration)

**Field Name:** `shopify_fulfilled_order_value`
**Type:** metric | |
Refunded Order (count)
| Number of refunded orders attributed to this email (Shopify integration)

**Field Name:** `shopify_refunded_order`
**Type:** metric | |
Refunded Order (value)
| Total value of refunded orders attributed to this email (Shopify integration)

**Field Name:** `shopify_refunded_order_value`
**Type:** metric | |
Average Order Value
| Average order value (total order value / number of orders) attributed to this email

**Field Name:** `shopify_average_order_value`
**Type:** metric | |
Checkout-to-Order Rate
| Percentage of started checkouts that resulted in a placed order

**Field Name:** `shopify_checkout_start_to_order_rate`
**Type:** metric | |
Checkout Completed (count)
| Number of completed checkouts (same as placed orders)

**Field Name:** `shopify_checkout_completed`
**Type:** metric | |
Conversion Rate
| Percentage of unique recipients who placed an order (unique orders / recipients)

**Field Name:** `shopify_conversion_rate`
**Type:** metric | |
Revenue per Recipient
| Average revenue per email recipient (total order value / recipients)

**Field Name:** `shopify_revenue_per_recipient`
**Type:** metric | ### Lists & Segments | | | | - | - | |
Members count
| Current number of profiles in the list or segment. Snapshot of right now - to track growth, schedule a daily query with append mode.

**Field Name:** `list_profile_count`
**Type:** metric | *** ## Related Browse all platforms HubSpot metrics & dimensions Mailchimp metrics & dimensions Google Merchant Center metrics & dimensions This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.