> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Instantly Metrics & Dimensions
> Complete reference for Instantly cold email dimensions and metrics
**Last updated:** July 9, 2026
This reference covers all available dimensions and metrics for Instantly data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Claude
BigQuery
## Dimensions
Dimensions are the attributes you can use to segment and group your Instantly data.
### Account
| | |
| ------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------- |
| Account ID
| Instantly workspace ID
**Field Name:** `account_id`
**Type:** dimension |
| Account Name
| Instantly workspace name
**Field Name:** `account_name`
**Type:** dimension |
### Campaign Analytics
| | |
| --------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign ID
| Unique identifier for the Instantly campaign
**Field Name:** `campaign_id`
**Type:** dimension |
| Campaign Name
| Name of the cold email campaign
**Field Name:** `campaign_name`
**Type:** dimension |
| Campaign Status
| Current campaign status (Draft, Active, Paused, Completed, Running Subsequences, Account Suspended, Accounts Unhealthy, Bounce Protect)
**Field Name:** `campaign_status`
**Type:** dimension |
| Campaign Is Evergreen
| Whether the campaign runs continuously as new leads are added
**Field Name:** `campaign_is_evergreen`
**Type:** dimension |
| Campaign Created Date
| Date and time when the campaign was created
**Field Name:** `campaign_created_datetime`
**Type:** dimension |
| Step Number
| Sequence step number. Selecting step dimensions switches the report to step-level analytics (time aggregation "All" only)
**Field Name:** `step_number`
**Type:** dimension |
| Step Variant
| A/B test variant of the sequence step (time aggregation "All" only)
**Field Name:** `step_variant`
**Type:** dimension |
### Leads
| | |
| -------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Lead ID
| Unique identifier for the lead
**Field Name:** `lead_id`
**Type:** dimension |
| Lead Email
| Email address of the lead
**Field Name:** `lead_email`
**Type:** dimension |
| Lead First Name
| First name of the lead
**Field Name:** `lead_first_name`
**Type:** dimension |
| Lead Last Name
| Last name of the lead
**Field Name:** `lead_last_name`
**Type:** dimension |
| Lead Company Name
| Company the lead works for
**Field Name:** `lead_company_name`
**Type:** dimension |
| Lead Company Domain
| Company website domain of the lead
**Field Name:** `lead_company_domain`
**Type:** dimension |
| Lead Website
| Website of the lead
**Field Name:** `lead_website`
**Type:** dimension |
| Lead Job Title
| Job title of the lead
**Field Name:** `lead_job_title`
**Type:** dimension |
| Lead Phone
| Phone number of the lead
**Field Name:** `lead_phone`
**Type:** dimension |
| Lead Status
| Campaign status of the lead (Active, Paused, Completed, Bounced, Unsubscribed, Skipped)
**Field Name:** `lead_status`
**Type:** dimension |
| Lead Interest Status
| Interest classification of the lead (Interested, Meeting Booked, Meeting Completed, Won, Not Interested, Wrong Person, Lost, No Show, Out of Office)
**Field Name:** `lead_interest_status`
**Type:** dimension |
| Lead LinkedIn
| LinkedIn profile URL of the lead
**Field Name:** `lead_linkedin`
**Type:** dimension |
| Lead Location
| Location of the lead
**Field Name:** `lead_location`
**Type:** dimension |
| Lead List ID
| ID of the lead list the lead belongs to
**Field Name:** `lead_list_id`
**Type:** dimension |
| Lead List Name
| Name of the lead list the lead belongs to
**Field Name:** `lead_list_name`
**Type:** dimension |
| Lead Campaign ID
| ID of the campaign the lead is enrolled in
**Field Name:** `lead_campaign_id`
**Type:** dimension |
| Lead Upload Method
| How the lead was added (manual, API, CSV import, etc.)
**Field Name:** `lead_upload_method`
**Type:** dimension |
| Lead Email Provider
| Email service provider detected for the lead's address (Google, Microsoft, Zoho, Yahoo, etc.)
**Field Name:** `lead_esp_code`
**Type:** dimension |
| Lead Created Date
| Date and time when the lead was created
**Field Name:** `lead_created_datetime`
**Type:** dimension |
| Lead Updated Date
| Date and time when the lead was last updated
**Field Name:** `lead_updated_datetime`
**Type:** dimension |
### Emails
| | |
| -------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| Email ID
| Unique identifier for the email activity record
**Field Name:** `email_id`
**Type:** dimension |
| Email Date
| Date and time when the email was sent or received
**Field Name:** `email_datetime`
**Type:** dimension |
| Email Direction
| Direction of the email (Sent from campaign, Received, Sent, Scheduled)
**Field Name:** `email_direction`
**Type:** dimension |
| Email Subject
| Subject line of the email
**Field Name:** `email_subject`
**Type:** dimension |
| Email Body
| Plain-text body of the email
**Field Name:** `email_body_text`
**Type:** dimension |
| Email From
| Sender address of the email
**Field Name:** `email_from`
**Type:** dimension |
| Email To
| Recipient address of the email
**Field Name:** `email_to`
**Type:** dimension |
| Email Sender Account
| Sender inbox (Instantly account) that sent the email
**Field Name:** `email_sender_account`
**Type:** dimension |
| Email Campaign ID
| ID of the campaign the email belongs to
**Field Name:** `email_campaign_id`
**Type:** dimension |
| Email Campaign Name
| Name of the campaign the email belongs to
**Field Name:** `email_campaign_name`
**Type:** dimension |
| Email Lead
| Lead email address the message was exchanged with
**Field Name:** `email_lead_email`
**Type:** dimension |
| Email Step
| Sequence step that produced the email
**Field Name:** `email_step`
**Type:** dimension |
| Email Thread ID
| Conversation thread the email belongs to
**Field Name:** `email_thread_id`
**Type:** dimension |
### Sender Accounts
| | |
| ---------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Sender Email
| Email address of the sender inbox
**Field Name:** `sender_email`
**Type:** dimension |
| Sender First Name
| First name configured on the sender inbox
**Field Name:** `sender_first_name`
**Type:** dimension |
| Sender Last Name
| Last name configured on the sender inbox
**Field Name:** `sender_last_name`
**Type:** dimension |
| Sender Status
| Status of the sender inbox (Active, Paused, Maintenance, Connection Error, Soft Bounce Error, Sending Error)
**Field Name:** `sender_status`
**Type:** dimension |
| Sender Warmup Status
| Warmup status of the sender inbox (Active, Paused, Banned, Spam Folder Unknown, Permanent Suspension)
**Field Name:** `sender_warmup_status`
**Type:** dimension |
| Sender Provider
| Email provider of the sender inbox (Google, Microsoft, AWS, Custom IMAP/SMTP, etc.)
**Field Name:** `sender_provider`
**Type:** dimension |
| Sender Tracking Domain
| Custom tracking domain configured for the sender inbox
**Field Name:** `sender_tracking_domain`
**Type:** dimension |
| Sender Created Date
| Date and time when the sender inbox was connected
**Field Name:** `sender_created_datetime`
**Type:** dimension |
## Metrics
Metrics are the numerical values you can measure and analyze from your Instantly campaigns.
### Campaign Analytics
| | |
| ------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- |
| Emails Sent
| Total emails sent by the campaign
**Field Name:** `emails_sent`
**Type:** metric |
| Contacted
| Total leads contacted by the campaign
**Field Name:** `contacted`
**Type:** metric |
| New Leads Contacted
| Leads contacted for the first time in the selected period
**Field Name:** `new_leads_contacted`
**Type:** metric |
| Replies
| Total replies received
**Field Name:** `replies`
**Type:** metric |
| Unique Replies
| Unique leads that replied
**Field Name:** `replies_unique`
**Type:** metric |
| Automatic Replies
| Automatic replies received (out-of-office, autoresponders)
**Field Name:** `replies_automatic`
**Type:** metric |
| Opens
| Total email opens (requires open tracking enabled in Instantly)
**Field Name:** `opens`
**Type:** metric |
| Unique Opens
| Unique leads that opened an email (requires open tracking enabled in Instantly)
**Field Name:** `opens_unique`
**Type:** metric |
| Clicks
| Total link clicks (requires click tracking enabled in Instantly)
**Field Name:** `clicks`
**Type:** metric |
| Unique Clicks
| Unique leads that clicked a link (requires click tracking enabled in Instantly)
**Field Name:** `clicks_unique`
**Type:** metric |
| Opportunities
| Opportunities generated by the campaign
**Field Name:** `opportunities`
**Type:** metric |
| Bounced
| Emails that bounced (time aggregation "All" only)
**Field Name:** `bounced`
**Type:** metric |
| Unsubscribed
| Leads that unsubscribed (time aggregation "All" only)
**Field Name:** `unsubscribed`
**Type:** metric |
| Completed Leads
| Leads that finished the sequence (time aggregation "All" only)
**Field Name:** `completed_leads`
**Type:** metric |
| Total Leads
| Total leads in the campaign (time aggregation "All" only)
**Field Name:** `leads_total`
**Type:** metric |
| Opportunity Value
| Total value of opportunities generated (time aggregation "All" only)
**Field Name:** `opportunity_value`
**Type:** metric |
| Interested
| Leads marked as interested (time aggregation "All" only)
**Field Name:** `interested`
**Type:** metric |
| Meetings Booked
| Meetings booked (time aggregation "All" only)
**Field Name:** `meetings_booked`
**Type:** metric |
| Meetings Completed
| Meetings completed (time aggregation "All" only)
**Field Name:** `meetings_completed`
**Type:** metric |
| Closed
| Deals closed (time aggregation "All" only)
**Field Name:** `closed`
**Type:** metric |
| Reply Rate
| Unique replies divided by new leads contacted (0–1 ratio)
**Field Name:** `reply_rate`
**Type:** metric |
| Bounce Rate
| Bounced emails divided by contacted leads (0–1 ratio, time aggregation "All" only)
**Field Name:** `bounce_rate`
**Type:** metric |
### Leads
| | |
| ------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------- |
| Lead Opens
| Number of email opens by the lead
**Field Name:** `lead_open_count`
**Type:** metric |
| Lead Replies
| Number of replies from the lead
**Field Name:** `lead_reply_count`
**Type:** metric |
| Lead Clicks
| Number of link clicks by the lead
**Field Name:** `lead_click_count`
**Type:** metric |
| Leads Count
| Number of leads (1 per row — sum to count leads per group)
**Field Name:** `leads_count`
**Type:** metric |
### Emails
| | |
| ------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------- |
| Emails Count
| Number of emails (1 per row — sum to count emails per group)
**Field Name:** `emails_count`
**Type:** metric |
### Sender Accounts
| | |
| ------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- |
| Sender Warmup Score
| Warmup health score of the sender inbox (0–100)
**Field Name:** `sender_warmup_score`
**Type:** metric |
***
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