> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Merchant Center Metrics & Dimensions

> Complete reference for Google Merchant Center dimensions and metrics

<Info>
  **Last updated:** July 17, 2026
</Info>

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    71 dimensions
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    18 metrics
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This reference covers all available dimensions and metrics for Google Merchant Center data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

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  <span style={{fontSize: "14px", fontWeight: "500", color: "#6B7280"}}>Supported destinations:</span>

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  >
    Google Sheets
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    style={{
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  >
    Claude
  </div>

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  >
    BigQuery
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## Dimensions

Dimensions are the attributes you can use to segment and group your Google Merchant Center data.

### Account

|                                                                                |                                                                                                |
| ------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account ID</div>   | Merchant Center account ID<br /><br />**Field Name:** `accountId`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Name</div> | Merchant Center account name<br /><br />**Field Name:** `accountName`<br />**Type:** dimension |

### Performance

|                                                                                         |                                                                                                                    |
| --------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product ID</div>            | Unique identifier of the product offer<br /><br />**Field Name:** `offerId`<br />**Type:** dimension               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Title</div>                 | Product title from the performance report<br /><br />**Field Name:** `title`<br />**Type:** dimension              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Brand</div>                 | Product brand<br /><br />**Field Name:** `brand`<br />**Type:** dimension                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Program</div>               | Shopping program (e.g., Free listings, Shopping ads)<br /><br />**Field Name:** `program`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Customer Country Code</div> | Country code of the customer<br /><br />**Field Name:** `customerCountryCode`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Currency Code</div>         | Currency code for monetary values<br /><br />**Field Name:** `currencyCode`<br />**Type:** dimension               |

### Product Category

|                                                                                                |                                                                                                              |
| ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category (1st Level)</div> | Top-level Google product category<br /><br />**Field Name:** `productCategoryL1`<br />**Type:** dimension    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category (2nd Level)</div> | Second-level Google product category<br /><br />**Field Name:** `productCategoryL2`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category (3rd Level)</div> | Third-level Google product category<br /><br />**Field Name:** `productCategoryL3`<br />**Type:** dimension  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category (4th Level)</div> | Fourth-level Google product category<br /><br />**Field Name:** `productCategoryL4`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category (5th Level)</div> | Fifth-level Google product category<br /><br />**Field Name:** `productCategoryL5`<br />**Type:** dimension  |

### Product Type

|                                                                                            |                                                                                                                       |
| ------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type (1st Level)</div> | Top-level product type defined by the merchant<br /><br />**Field Name:** `productTypeL1`<br />**Type:** dimension    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type (2nd Level)</div> | Second-level product type defined by the merchant<br /><br />**Field Name:** `productTypeL2`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type (3rd Level)</div> | Third-level product type defined by the merchant<br /><br />**Field Name:** `productTypeL3`<br />**Type:** dimension  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type (4th Level)</div> | Fourth-level product type defined by the merchant<br /><br />**Field Name:** `productTypeL4`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type (5th Level)</div> | Fifth-level product type defined by the merchant<br /><br />**Field Name:** `productTypeL5`<br />**Type:** dimension  |

### Custom Label

|                                                                                  |                                                                                                          |
| -------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 0</div> | Custom label 0 for Shopping campaigns<br /><br />**Field Name:** `customLabel0`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 1</div> | Custom label 1 for Shopping campaigns<br /><br />**Field Name:** `customLabel1`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 2</div> | Custom label 2 for Shopping campaigns<br /><br />**Field Name:** `customLabel2`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 3</div> | Custom label 3 for Shopping campaigns<br /><br />**Field Name:** `customLabel3`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 4</div> | Custom label 4 for Shopping campaigns<br /><br />**Field Name:** `customLabel4`<br />**Type:** dimension |

### Products

|                                                                                           |                                                                                                                             |
| ----------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product ID</div>              | Unique product identifier in Merchant Center<br /><br />**Field Name:** `productId`<br />**Type:** dimension                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Item ID</div>                 | Item ID as defined in the product feed<br /><br />**Field Name:** `itemId`<br />**Type:** dimension                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Title</div>                   | Product title from the feed<br /><br />**Field Name:** `productTitle`<br />**Type:** dimension                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Description</div>             | Product description from the feed<br /><br />**Field Name:** `productDescription`<br />**Type:** dimension                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Link</div>            | URL to the product landing page<br /><br />**Field Name:** `productLink`<br />**Type:** dimension                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Image Link</div>              | URL to the product image<br /><br />**Field Name:** `imageLink`<br />**Type:** dimension                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Brand</div>                   | Product brand from the feed<br /><br />**Field Name:** `productBrand`<br />**Type:** dimension                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Condition</div>               | Product condition (new, refurbished, used)<br /><br />**Field Name:** `condition`<br />**Type:** dimension                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Availability</div>            | Product availability status<br /><br />**Field Name:** `availability`<br />**Type:** dimension                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Feed Label</div>              | Feed label for the product<br /><br />**Field Name:** `feedLabel`<br />**Type:** dimension                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Language</div>                | Product language<br /><br />**Field Name:** `language`<br />**Type:** dimension                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Source</div>                  | Product data source<br /><br />**Field Name:** `source`<br />**Type:** dimension                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>MPN</div>                     | Manufacturer Part Number<br /><br />**Field Name:** `mpn`<br />**Type:** dimension                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>GTIN</div>                    | Global Trade Item Number<br /><br />**Field Name:** `gtin`<br />**Type:** dimension                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type</div>            | Merchant-defined product type<br /><br />**Field Name:** `productType`<br />**Type:** dimension                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Target Country</div>          | Target country for the product listing<br /><br />**Field Name:** `targetCountry`<br />**Type:** dimension                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Google Product Category</div> | Google product category assigned to the product<br /><br />**Field Name:** `googleProductCategory`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Item Group ID</div>           | ID for grouping product variants<br /><br />**Field Name:** `itemGroupId`<br />**Type:** dimension                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipping Label</div>          | Shipping label for the product<br /><br />**Field Name:** `shippingLabel`<br />**Type:** dimension                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Channel</div>                 | Sales channel (online, local)<br /><br />**Field Name:** `channel`<br />**Type:** dimension                                 |

### Product Custom Label

|                                                                                  |                                                                                                            |
| -------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 0</div> | Custom label 0 from product feed<br /><br />**Field Name:** `productCustomLabel0`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 1</div> | Custom label 1 from product feed<br /><br />**Field Name:** `productCustomLabel1`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 2</div> | Custom label 2 from product feed<br /><br />**Field Name:** `productCustomLabel2`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 3</div> | Custom label 3 from product feed<br /><br />**Field Name:** `productCustomLabel3`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Custom Label 4</div> | Custom label 4 from product feed<br /><br />**Field Name:** `productCustomLabel4`<br />**Type:** dimension |

### Product Pricing

|                                                                                |                                                                                                |
| ------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Price</div>        | Product price<br /><br />**Field Name:** `price`<br />**Type:** dimension                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Currency</div>     | Product price currency<br /><br />**Field Name:** `productCurrency`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Tax Category</div> | Tax category for the product<br /><br />**Field Name:** `taxCategory`<br />**Type:** dimension |

### Diagnostics

|                                                                                          |                                                                                                                       |
| ---------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product ID</div>             | Product ID in the diagnostics report<br /><br />**Field Name:** `diagnosticProductId`<br />**Type:** dimension        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Title</div>                  | Product title in the diagnostics report<br /><br />**Field Name:** `diagnosticTitle`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Link</div>                   | Product link in the diagnostics report<br /><br />**Field Name:** `diagnosticLink`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Destination</div>            | Product listing destination<br /><br />**Field Name:** `destination`<br />**Type:** dimension                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status</div>                 | Product approval status<br /><br />**Field Name:** `status`<br />**Type:** dimension                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Approved Countries</div>     | Countries where the product is approved<br /><br />**Field Name:** `approvedCountries`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Pending Countries</div>      | Countries where the product is pending review<br /><br />**Field Name:** `pendingCountries`<br />**Type:** dimension  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Disapproved Countries</div>  | Countries where the product is disapproved<br /><br />**Field Name:** `disapprovedCountries`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Creation Date</div>          | Date the product was created<br /><br />**Field Name:** `creationDate`<br />**Type:** dimension                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Last Update Date</div>       | Date the product was last updated<br /><br />**Field Name:** `lastUpdateDate`<br />**Type:** dimension                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Google Expiration Date</div> | Date the product will expire in Google<br /><br />**Field Name:** `googleExpirationDate`<br />**Type:** dimension     |

### Product Issues

|                                                                                              |                                                                                                                          |
| -------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Code</div>                 | Code identifying the product issue<br /><br />**Field Name:** `issueCode`<br />**Type:** dimension                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Servability</div>          | Severity of the product issue<br /><br />**Field Name:** `issueServability`<br />**Type:** dimension                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Resolution</div>           | How the issue can be resolved<br /><br />**Field Name:** `issueResolution`<br />**Type:** dimension                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Attribute Name</div>       | Product attribute that caused the issue<br /><br />**Field Name:** `issueAttributeName`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Destination</div>          | Destination affected by the issue<br /><br />**Field Name:** `issueDestination`<br />**Type:** dimension                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Description</div>          | Description of the product issue<br /><br />**Field Name:** `issueDescription`<br />**Type:** dimension                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Detail</div>               | Detailed information about the issue<br /><br />**Field Name:** `issueDetail`<br />**Type:** dimension                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Documentation</div>        | Link to documentation about resolving the issue<br /><br />**Field Name:** `issueDocumentation`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Issue Applicable Countries</div> | Countries affected by the issue<br /><br />**Field Name:** `issueApplicableCountries`<br />**Type:** dimension           |

## Metrics

Metrics are the numerical values you can measure and analyze from your Google Merchant Center campaigns.

### Performance

|                                                                                    |                                                                                                          |
| ---------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Impressions</div>      | Number of times products were shown<br /><br />**Field Name:** `impressions`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Clicks</div>           | Number of clicks on product listings<br /><br />**Field Name:** `clicks`<br />**Type:** metric           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>CTR</div>              | Click-through rate (clicks / impressions)<br /><br />**Field Name:** `ctr`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions</div>      | Number of conversions<br /><br />**Field Name:** `conversions`<br />**Type:** metric                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Rate</div>  | Conversion rate (conversions / clicks)<br /><br />**Field Name:** `conversionRate`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Value</div> | Total value of conversions<br /><br />**Field Name:** `conversionValue`<br />**Type:** metric            |

### E-Commerce

|                                                                                      |                                                                                                       |
| ------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Orders</div>             | Number of orders<br /><br />**Field Name:** `orders`<br />**Type:** metric                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ordered Items</div>      | Number of items ordered<br /><br />**Field Name:** `orderedItems`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ordered Item Sales</div> | Total sales from ordered items<br /><br />**Field Name:** `orderedItemSales`<br />**Type:** metric    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipped Items</div>      | Number of items shipped<br /><br />**Field Name:** `shippedItems`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shipped Orders</div>     | Number of orders shipped<br /><br />**Field Name:** `shippedOrders`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unshipped Items</div>    | Number of items not yet shipped<br /><br />**Field Name:** `unshippedItems`<br />**Type:** metric     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unshipped Orders</div>   | Number of orders not yet shipped<br /><br />**Field Name:** `unshippedOrders`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Returned Items</div>     | Number of items returned<br /><br />**Field Name:** `returnedItems`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Return Rate</div>        | Rate of returned items<br /><br />**Field Name:** `returnRate`<br />**Type:** metric                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Average Order Size</div> | Average number of items per order<br /><br />**Field Name:** `averageOrderSize`<br />**Type:** metric |

### Products

|                                                                                      |                                                                                                          |
| ------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Number of Products</div> | Total number of products in the feed<br /><br />**Field Name:** `numberOfProducts`<br />**Type:** metric |

### Diagnostics

|                                                                                      |                                                                                                                              |
| ------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Number of Products</div> | Number of products with diagnostic information<br /><br />**Field Name:** `numberOfDiagnosticProducts`<br />**Type:** metric |

***

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