> ## Documentation Index > Fetch the complete documentation index at: https://support.detrics.io/llms.txt > Use this file to discover all available pages before exploring further. # Google DV360 Metrics & Dimensions > Complete reference for Google DV360 dimensions and metrics **Last updated:** July 31, 2026
62 dimensions
114 metrics
This reference covers all available dimensions and metrics for Google DV360 data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
## Dimensions Dimensions are the attributes you can use to segment and group your Google DV360 data. ### Advertiser | | | | ----------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------ | |
Advertiser ID
|

**Field Name:** `ADVERTISER`
**Type:** dimension | |
Partner ID
|

**Field Name:** `PARTNER`
**Type:** dimension | |
Advertiser Name
|

**Field Name:** `ADVERTISER_NAME`
**Type:** dimension | |
Advertiser Status
|

**Field Name:** `ADVERTISER_INTEGRATION_STATUS`
**Type:** dimension | |
Currency Code
|

**Field Name:** `ADVERTISER_CURRENCY`
**Type:** dimension | |
Country
|

**Field Name:** `COUNTRY`
**Type:** dimension | |
Region
|

**Field Name:** `REGION_NAME`
**Type:** dimension | |
City
|

**Field Name:** `CITY_NAME`
**Type:** dimension | ### Campaign | | | | ------------------------------------------------------------------------------- | ---------------------------------------------------------------------- | |
Campaign ID
|

**Field Name:** `MEDIA_PLAN`
**Type:** dimension | |
Campaign Name
|

**Field Name:** `MEDIA_PLAN_NAME`
**Type:** dimension | ### Floodlight | | | | --------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Floodlight Activity
| The name of the Floodlight activity that recorded the conversion.

**Field Name:** `FLOODLIGHT_ACTIVITY`
**Type:** dimension | |
Floodlight Activity Conversion Category
| The conversion category of the Floodlight activity (e.g. page view, purchase, begin checkout).

**Field Name:** `FLOODLIGHT_ACTIVITY_CONVERSION_CATEGORY`
**Type:** dimension | ### Creative | | | | ------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Creative ID
|

**Field Name:** `CREATIVE_ID`
**Type:** dimension | |
Creative Name
|

**Field Name:** `CREATIVE`
**Type:** dimension | |
Creative Preview URL
| Direct link to the creative image — the ad image for image/native creatives, or the video thumbnail for YouTube video creatives. Blank for third-party-served and hosted-video-file creatives. In the Data Warehouse this can be stored to your own bucket as a permanent image.

**Field Name:** `CREATIVE_PREVIEW_URL`
**Type:** dimension | |
Creative Preview Image
| The creative image wrapped in a Google Sheets =IMAGE() function so it renders inline in the sheet. Sheets only (not supported in Looker Studio).

**Field Name:** `CREATIVE_PREVIEW_IMAGE`
**Type:** dimension | |
Creative Landing Page URL
| The ad's click-through destination URL (including any UTM parameters). Blank for third-party creatives that carry the click in their tag.

**Field Name:** `CREATIVE_LANDING_PAGE_URL`
**Type:** dimension | |
Creative Hosting Source
| Whether the creative is hosted by DV360 or served by a third party (Hosted / Third Party).

**Field Name:** `CREATIVE_HOSTING_SOURCE`
**Type:** dimension | |
Creative Approval Status
| DV360 review/approval state for the creative (e.g. Approved Servable, Pending Servable, Rejected Not Servable).

**Field Name:** `CREATIVE_APPROVAL_STATUS`
**Type:** dimension | |
Creative Duration (s)
| Length of the video creative in seconds. Blank for non-video creatives.

**Field Name:** `CREATIVE_DURATION`
**Type:** dimension | |
Creative Created At
| When the creative was created in DV360.

**Field Name:** `CREATIVE_CREATE_TIME`
**Type:** dimension | |
Creative Updated At
| When the creative was last modified in DV360.

**Field Name:** `CREATIVE_UPDATE_TIME`
**Type:** dimension | |
Creative Status
|

**Field Name:** `CREATIVE_STATUS`
**Type:** dimension | |
Creative Type
|

**Field Name:** `CREATIVE_TYPE`
**Type:** dimension | |
Creative Height
|

**Field Name:** `CREATIVE_HEIGHT`
**Type:** dimension | |
Creative Width
|

**Field Name:** `CREATIVE_WIDTH`
**Type:** dimension | |
Creative Source
|

**Field Name:** `CREATIVE_SOURCE`
**Type:** dimension | ### Insertion Order | | | | ------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------- | |
Insertion Order ID
|

**Field Name:** `INSERTION_ORDER`
**Type:** dimension | |
Insertion Order Name
|

**Field Name:** `INSERTION_ORDER_NAME`
**Type:** dimension | |
Insertion Order Status
|

**Field Name:** `INSERTION_ORDER_STATUS`
**Type:** dimension | |
Other Insertion Order (Overlap)
| Only valid with Overlap metrics

**Field Name:** `OTHER_CAMPAIGN_NAME`
**Type:** dimension | ### Line Item | | | | ------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------- | |
Line Item ID
|

**Field Name:** `LINE_ITEM`
**Type:** dimension | |
Line Item Name
|

**Field Name:** `LINE_ITEM_NAME`
**Type:** dimension | |
Line Item Start Date
|

**Field Name:** `LINE_ITEM_START_DATE`
**Type:** dimension | |
Line Item Budget
|

**Field Name:** `LINE_ITEM_BUDGET`
**Type:** dimension | |
Line Item Status
|

**Field Name:** `LINE_ITEM_STATUS`
**Type:** dimension | |
Line Item Daily Frequency
|

**Field Name:** `LINE_ITEM_DAILY_FREQUENCY`
**Type:** dimension | |
Line Item Type
|

**Field Name:** `LINE_ITEM_TYPE`
**Type:** dimension | ### Device | | | | --------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ | |
Device Make
|

**Field Name:** `DEVICE_MAKE`
**Type:** dimension | |
Device Type
|

**Field Name:** `DEVICE_TYPE`
**Type:** dimension | |
Device Model
|

**Field Name:** `DEVICE_MODEL`
**Type:** dimension | |
Environment
| The inventory environment where the impression served (e.g. Web, App, Web optimized for device).

**Field Name:** `PAGE_LAYOUT`
**Type:** dimension | |
Other Device Type (Overlap)
|

**Field Name:** `OTHER_DEVICE_TYPE`
**Type:** dimension | ### Demographics (YouTube) | | | | ---------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |
Age (YouTube)
| Viewer age bracket for YouTube & Partners inventory (18-24, 25-34, …, 65+, Unknown). Only available for YouTube line items.

**Field Name:** `TRUEVIEW_AGE`
**Type:** dimension | |
Gender (YouTube)
| Viewer gender for YouTube & Partners inventory (Female / Male / Unknown). Only available for YouTube line items.

**Field Name:** `TRUEVIEW_GENDER`
**Type:** dimension | ### Channel | | | | ------------------------------------------------------------------------------ | ------------------------------------------------------------------- | |
Channel ID
|

**Field Name:** `CHANNEL_ID`
**Type:** dimension | |
Channel Name
|

**Field Name:** `CHANNEL_NAME`
**Type:** dimension | |
Channel Type
|

**Field Name:** `CHANNEL_TYPE`
**Type:** dimension | ### App Url | | | | ---------------------------------------------------------------------------------- | ----------------------------------------------------------------------- | |
APP URL
|

**Field Name:** `APP_URL`
**Type:** dimension | |
APP URL Excluded
|

**Field Name:** `APP_URL_EXCLUDED`
**Type:** dimension | |
APP URL ID
|

**Field Name:** `SITE_ID`
**Type:** dimension | ### Inventory | | | | ----------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------ | |
Inventory Source ID
|

**Field Name:** `INVENTORY_SOURCE_ID`
**Type:** dimension | |
Inventory Source Name
|

**Field Name:** `INVENTORY_SOURCE_NAME`
**Type:** dimension | |
Inventory Entity Status
|

**Field Name:** `INVENTORY_ENTITY_STATUS`
**Type:** dimension | |
Inventory Source Type
|

**Field Name:** `INVENTORY_SOURCE_TYPE`
**Type:** dimension | |
Inventory Source Product Type
|

**Field Name:** `INVENTORY_SOURCE_PRODUCT_TYPE`
**Type:** dimension | |
Inventory Exchange
|

**Field Name:** `INVENTORY_EXCHANGE`
**Type:** dimension | |
Inventory Rate Type
|

**Field Name:** `INVENTORY_RATE_TYPE`
**Type:** dimension | |
Inventory Rate Curency Code
|

**Field Name:** `INVENTORY_RATE_CURRENCY_CODE`
**Type:** dimension | |
Inventory Start Date
|

**Field Name:** `INVENTORY_START_DATE`
**Type:** dimension | |
Inventory End Date
|

**Field Name:** `INVENTORY_END_DATE`
**Type:** dimension | |
Inventory Update Time
|

**Field Name:** `INVENTORY_UPDATE_TIME`
**Type:** dimension | ## Metrics Metrics are the numerical values you can measure and analyze from your Google DV360 campaigns. ### Budget | | | | ----------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- | |
Media Cost
|

**Field Name:** `METRIC_MEDIA_COST_ADVERTISER`
**Type:** metric | |
Media Cost (USD)
|

**Field Name:** `METRIC_MEDIA_COST_USD`
**Type:** metric | |
Profit
|

**Field Name:** `METRIC_PROFIT_ADVERTISER`
**Type:** metric | |
Profit (USD)
|

**Field Name:** `METRIC_PROFIT_USD`
**Type:** metric | |
Revenue
|

**Field Name:** `METRIC_REVENUE_ADVERTISER`
**Type:** metric | |
Revenue (USD)
|

**Field Name:** `METRIC_REVENUE_USD`
**Type:** metric | |
Total Media Cost
|

**Field Name:** `METRIC_TOTAL_MEDIA_COST_ADVERTISER`
**Type:** metric | |
Total Media Cost (USD)
|

**Field Name:** `METRIC_TOTAL_MEDIA_COST_USD`
**Type:** metric | |
Media Cost eCPA
|

**Field Name:** `METRIC_MEDIA_COST_ECPA_ADVERTISER`
**Type:** metric | |
Media Cost eCPA (USD)
|

**Field Name:** `METRIC_MEDIA_COST_ECPA_USD`
**Type:** metric | |
Media Cost eCPAPC
|

**Field Name:** `METRIC_MEDIA_COST_ECPAPC_ADVERTISER`
**Type:** metric | |
Media Cost eCPAPC (USD)
|

**Field Name:** `METRIC_MEDIA_COST_ECPAPC_USD`
**Type:** metric | |
Media Cost eCPAPV
|

**Field Name:** `METRIC_MEDIA_COST_ECPAPV_ADVERTISER`
**Type:** metric | |
Media Cost eCPAPV (USD)
|

**Field Name:** `METRIC_MEDIA_COST_ECPAPV_USD`
**Type:** metric | |
Revenue eCPC
|

**Field Name:** `METRIC_REVENUE_ECPC_ADVERTISER`
**Type:** metric | |
Revenue eCPC (USD)
|

**Field Name:** `METRIC_REVENUE_ECPC_USD`
**Type:** metric | |
Revenue eCPM
|

**Field Name:** `METRIC_REVENUE_ECPM_ADVERTISER`
**Type:** metric | |
Revenue eCPM (USD)
|

**Field Name:** `METRIC_REVENUE_ECPM_USD`
**Type:** metric | ### Interactions | | | | ------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------- | |
Clicks
|

**Field Name:** `METRIC_CLICKS`
**Type:** metric | |
Impressions
|

**Field Name:** `METRIC_IMPRESSIONS`
**Type:** metric | |
Total Conversions
|

**Field Name:** `METRIC_TOTAL_CONVERSIONS`
**Type:** metric | |
Post Click Conversion
|

**Field Name:** `METRIC_LAST_CLICKS`
**Type:** metric | |
Post View Conversions
|

**Field Name:** `METRIC_LAST_IMPRESSIONS`
**Type:** metric | |
Impressions to Conversion Rate
|

**Field Name:** `METRIC_IMPRESSIONS_TO_CONVERSION_RATE`
**Type:** metric | ### Performance | | | | ------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------- | |
Billable Impressions
|

**Field Name:** `METRIC_BILLABLE_IMPRESSIONS`
**Type:** metric | |
Click-Through Rate (CTR)
|

**Field Name:** `METRIC_CTR`
**Type:** metric | |
Engagements
|

**Field Name:** `METRIC_ENGAGEMENTS`
**Type:** metric | |
Engagement Rate
|

**Field Name:** `METRIC_ENGAGEMENT_RATE`
**Type:** metric | ### Video | | | | ------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | |
TrueView: Views
| TrueView views. A view is counted when someone chooses to watch or engage with your video ad in a YouTube & partners or Demand Gen line item, or watches the entire ad.

**Field Name:** `METRIC_TRUEVIEW_VIEWS`
**Type:** metric | |
Video Plays
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_PLAYS`
**Type:** metric | |
Video 25% Complete
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES`
**Type:** metric | |
Video 50% Complete
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_MIDPOINTS`
**Type:** metric | |
Video 75% Complete
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES`
**Type:** metric | |
Video 100% Complete
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_COMPLETIONS`
**Type:** metric | |
Video Pauses
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_PAUSES`
**Type:** metric | |
Video Mutes
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_MUTES`
**Type:** metric | |
Video Skips
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_SKIPS`
**Type:** metric | |
Video Full Screens
|

**Field Name:** `METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS`
**Type:** metric | ### Reach | | | | -------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | |
Unique Reach Click
|

**Field Name:** `METRIC_UNIQUE_REACH_CLICK_REACH`
**Type:** metric | |
Unique Reach Impression
|

**Field Name:** `METRIC_UNIQUE_REACH_IMPRESSION_REACH`
**Type:** metric | |
Unique Reach Average Impression Frequency
|

**Field Name:** `METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY`
**Type:** metric | |
Unique Reach Average Viewable Impression Frequency
|

**Field Name:** `METRIC_UNIQUE_REACH_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY`
**Type:** metric | |
Unique Reach Incremental Total
|

**Field Name:** `METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH`
**Type:** metric | |
Unique Total Reach
|

**Field Name:** `METRIC_UNIQUE_REACH_TOTAL_REACH`
**Type:** metric | |
Unique Viewable Impression Reach
|

**Field Name:** `METRIC_UNIQUE_REACH_VIEWABLE_IMPRESSION_REACH`
**Type:** metric | ### Overlap | | | | ----------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------- | |
Overlap Reach Click
|

**Field Name:** `METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH`
**Type:** metric | |
Overlap Total Reach
|

**Field Name:** `METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH`
**Type:** metric | |
Overlap Total Reach Percent
|

**Field Name:** `METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH_PERCENT`
**Type:** metric | |
Overlap Viewable Impression Reach
|

**Field Name:** `METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH`
**Type:** metric | |
Overlap Viewable Impression Reach Percent
|

**Field Name:** `METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH_PERCENT`
**Type:** metric | |
Overlap Impression Reach Percent
|

**Field Name:** `METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH_PERCENT`
**Type:** metric | |
Overlap Click Reach Percent
|

**Field Name:** `METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH_PERCENT`
**Type:** metric | |
Overlap Impression Reach
|

**Field Name:** `METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH`
**Type:** metric | ### Inventory | | | | -------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------- | |
Inventory Rate
| Valid with inventory dimensions

**Field Name:** `INVENTORY_RATE`
**Type:** metric | ### Active View | | | | ---------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------- | |
Average Viewable Time (Seconds)
|

**Field Name:** `METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME`
**Type:** metric | |
Custom Metric Measurable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS`
**Type:** metric | |
Custom Metric Viewable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS`
**Type:** metric | |
Custom Metric Viewable Rate
|

**Field Name:** `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE`
**Type:** metric | |
Impression Distribution (Not Measurable)
|

**Field Name:** `METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE`
**Type:** metric | |
Impression Distribution (Not Viewable)
|

**Field Name:** `METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE`
**Type:** metric | |
Impression Distribution (Viewable)
|

**Field Name:** `METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE`
**Type:** metric | |
Eligible Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS`
**Type:** metric | |
Measurable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS`
**Type:** metric | |
% Measurable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS`
**Type:** metric | |
% Viewable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS`
**Type:** metric | |
% of Ever Muted
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_EVER_MUTED`
**Type:** metric | |
% Fully On-Screen 2 sec
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC`
**Type:** metric | |
% Full-Screen
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN`
**Type:** metric | |
% In Background
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND`
**Type:** metric | |
% of Ad Played
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED`
**Type:** metric | |
Not Measurable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS`
**Type:** metric | |
Not Viewable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS`
**Type:** metric | |
Viewable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS`
**Type:** metric | ### Active View: Audible | | | | ----------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- | |
% of Audible (Unmuted) for 2 sec Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_2_SEC`
**Type:** metric | |
% of Audible (Unmuted) for 30 sec Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_30_SEC`
**Type:** metric | |
% of Audible and Background Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_AND_BACKGROUND`
**Type:** metric | |
% Audible Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS`
**Type:** metric | |
% of Complete Audible Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_COMPLETE_AUDIBLE`
**Type:** metric | |
% of First Quartile Audible Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_FIRST_QUARTILE_AUDIBLE`
**Type:** metric | |
% of Midpoint Audible Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_MIDPOINT_AUDIBLE`
**Type:** metric | |
% Play Time Audible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE`
**Type:** metric | |
% of Third Quartile Audible Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_THIRD_QUARTILE_AUDIBLE`
**Type:** metric | |
Audible (Unmuted) for 2 sec Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_2_SEC_IMPRESSIONS`
**Type:** metric | |
Audible and Background Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_AND_BACKGROUND_IMPRESSIONS`
**Type:** metric | |
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS`
**Type:** metric | |
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS`
**Type:** metric | |
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE`
**Type:** metric | |
Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS`
**Type:** metric | |
Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS`
**Type:** metric | |
Audible & Fully On-Screen for Half of Duration (TrueView) Rate
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE`
**Type:** metric | |
Audible Measurable Impressions
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS`
**Type:** metric | ### Active View: Audible & Visible | | | | --------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------- | |
% Audible and Visible at Start
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START`
**Type:** metric | |
% Audible and Visible at First Quartile
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR`
**Type:** metric | |
% Audible and Visible at Completion
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE`
**Type:** metric | |
% Audible and Visible at Midpoint
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR`
**Type:** metric | |
% Audible and Visible at Third Quartile
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR`
**Type:** metric | |
% of Completed Impressions Audible and Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE`
**Type:** metric | |
% of First Quartile Impressions Audible and Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE`
**Type:** metric | |
% of Midpoint Impressions Audible and Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE`
**Type:** metric | |
% of Third Quartile Impressions Audible and Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE`
**Type:** metric | |
% Play Time Audible and Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE`
**Type:** metric | |
Impressions Audible and Visible at Completion
|

**Field Name:** `METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS`
**Type:** metric | ### Active View: Visible | | | | --------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------- | |
% of Completed Impressions Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE`
**Type:** metric | |
% of First Quartile Impressions Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE`
**Type:** metric | |
% of Midpoint Impressions Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE`
**Type:** metric | |
% of Third Quartile Impressions Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE`
**Type:** metric | |
% Play Time Visible
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE`
**Type:** metric | |
% Visible 10 Seconds
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD`
**Type:** metric | |
% Visible at Start
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START`
**Type:** metric | |
% Visible at First Quartile
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR`
**Type:** metric | |
% Visible at Completion
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE`
**Type:** metric | |
% Visible at Midpoint
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR`
**Type:** metric | |
% Visible at Third Quartile
|

**Field Name:** `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR`
**Type:** metric | |
Impressions Visible 10 Seconds
|

**Field Name:** `METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD`
**Type:** metric | *** ## Related Browse all platforms Google Ads metrics & dimensions Meta Ads metrics & dimensions TikTok Ads metrics & dimensions