> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Metrics & Dimensions

> Complete reference for Google Ads dimensions and metrics

<Info>
  **Last updated:** July 31, 2026
</Info>

<div style={{display: "flex", gap: "8px", marginBottom: "20px"}}>
  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    192 dimensions
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    92 metrics
  </div>
</div>

This reference covers all available dimensions and metrics for Google Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

<div style={{display: "flex", gap: "8px", marginBottom: "20px", alignItems: "center"}}>
  <span style={{fontSize: "14px", fontWeight: "500", color: "#6B7280"}}>Supported destinations:</span>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Google Sheets
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Looker Studio
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Claude
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    BigQuery
  </div>
</div>

## Dimensions

Dimensions are the attributes you can use to segment and group your Google Ads data.

### Most Used

|                                                                                 |                                                                                                                                                                                |
| ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account ID</div>    | Unique ID of the Ad Account<br /><br />**Field Name:** `customer.id`<br />**Type:** dimension                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Name</div>  | The name of the Google Ads account as it is displayed in Ads Manager.<br /><br />**Field Name:** `customer.descriptive_name`<br />**Type:** dimension                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign ID</div>   | The unique identifier for your campaign.<br /><br />**Field Name:** `campaign.id`<br />**Type:** dimension                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign Name</div> | The current name of the campaign.<br /><br />**Field Name:** `campaign.name`<br />**Type:** dimension                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group ID</div>   | Returns Asset Group ID for PMAX Campaigns<br /><br />**Field Name:** `ad_group.id`<br />**Type:** dimension                                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group Name</div> | Returns Asset Group Name for PMAX Campaigns<br /><br />**Field Name:** `ad_group.name`<br />**Type:** dimension                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad ID</div>         | Important Note: If you choose this dimension, you won't get data for your Performance Max campaigns.<br /><br />**Field Name:** `ad_group_ad.ad.id`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Name</div>       | Important Note: If you choose this dimension, you won't get data for your Performance Max campaigns.<br /><br />**Field Name:** `ad_group_ad.ad.name`<br />**Type:** dimension |

### Conversions

|                                                                                              |                                                                                                                                                                                                                             |
| -------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Action Category</div> | <br /><br />**Field Name:** `segments.conversion_action_category`<br />**Type:** dimension                                                                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Action Name</div>     | <br /><br />**Field Name:** `segments.conversion_action_name`<br />**Type:** dimension                                                                                                                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>External Conversion Source</div> | Conversion attribution source: ANALYTICS, FIREBASE, THIRD\_PARTY\_APP\_ANALYTICS, GOOGLE\_PLAY, SALESFORCE, UPLOAD, WEBSITE, etc.<br /><br />**Field Name:** `segments.external_conversion_source`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>New vs Returning Customers</div> | Segments conversions by customer type: NEW, RETURNING, UNKNOWN<br /><br />**Field Name:** `segments.new_versus_returning_customers`<br />**Type:** dimension                                                                |

### Performance Max Asset Groups

|                                                                                           |                                                                                                                                                                                                                                                                                                                                                                                                               |
| ----------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Group Id</div>          | Instead of Ad Groups, P. Max campaigns have Asset Groups. Returns Ad Group ID for the rest of campaign types.<br /><br />**Field Name:** `asset_group.id`<br />**Type:** dimension                                                                                                                                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Group Name</div>        | Inside Asset Groups, there's Assets (search for 'Asset' to find related dimensions). Returns Ad Group Name for the rest of campaign types.<br /><br />**Field Name:** `asset_group.name`<br />**Type:** dimension                                                                                                                                                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Group Ad Strength</div> | Below you'll find the 'Campaign's Asset ID', the field you can combine with 'Campaign Name' or 'Campaign ID' dimensions and get metrics on the Asset level.<br /><br />**Field Name:** `asset_group.ad_strength`<br />**Type:** dimension                                                                                                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Group Status</div>      | Create a separate query with Asset's dimensions and link the tables. Note: You can't fetch the 'Campaign Asset ID' together with Asset Group dimensions. To get the full picture: you have to create two tables and link them: Asset & Asset Group Dimensions and Campaign Level with 'Campaign Asset ID' including metrics.<br /><br />**Field Name:** `asset_group.primary_status`<br />**Type:** dimension |

### Campaign Status

|                                                                                                  |                                                                                                                                                                     |
| ------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status</div>                         | Can be: ENABLED, PAUSED, REMOVED<br /><br />**Field Name:** `campaign.status`<br />**Type:** dimension                                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Serving Status</div>                 | Can be: ENDED, NONE, PENDING, SERVING, SUSPENDED.<br /><br />**Field Name:** `campaign.serving_status`<br />**Type:** dimension                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Start Date</div>                     | <br /><br />**Field Name:** `campaign.start_date`<br />**Type:** dimension                                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>End Date</div>                       | <br /><br />**Field Name:** `campaign.end_date`<br />**Type:** dimension                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Optimization Score</div>             | <br /><br />**Field Name:** `campaign.optimization_score`<br />**Type:** dimension                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Serving Optimization Status</div> | Can be: CONVERSION\_OPTIMIZE, OPTIMIZE, ROTATE, ROTATE\_INDEFINITELY.<br /><br />**Field Name:** `campaign.ad_serving_optimization_status`<br />**Type:** dimension |

### Campaign Configuration

|                                                                                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Bidding Strategy Type</div>        | Can be: COMMISSION, ENHANCED\_CPC, INVALID, MANUAL\_CPA, MANUAL\_CPC, MANUAL\_CPM, MANUAL\_CPV, MAXIMIZE\_CONVERSIONS, MAXIMIZE\_CONVERSION\_VALUE, PAGE\_ONE\_PROMOTED, PERCENT\_CPC, TARGET\_CPA, TARGET\_CPM, TARGET\_IMPRESSION\_SHARE, TARGET\_OUTRANK\_SHARE, TARGET\_ROAS, TARGET\_SPEND.<br /><br />**Field Name:** `campaign.bidding_strategy_type`<br />**Type:** dimension                                                                                                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Advertising Channel Type</div>     | Can be: DISCOVERY, DISPLAY, HOTEL, LOCAL, LOCAL\_SERVICES, MULTI\_CHANNEL, PERFORMANCE\_MAX, SEARCH, SHOPPING, SMART, TRAVEL, UNKNOWN, UNSPECIFIED, VIDEO.<br /><br />**Field Name:** `campaign.advertising_channel_type`<br />**Type:** dimension                                                                                                                                                                                                                                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Advertising Channel Sub Type</div> | Can be: APP\_CAMPAIGN\_FOR\_ENGAGEMENT, APP\_CAMPAIGN\_FOR\_PRE\_REGISTRATION, DISPLAY\_EXPRESS, DISPLAY\_GMAIL\_AD, DISPLAY\_MOBILE\_APP, DISPLAY\_SMART\_CAMPAIGN, LOCAL\_CAMPAIGN, SEARCH\_EXPRESS, SEARCH\_MOBILE\_APP, SHOPPING\_COMPARISON\_LISTING\_ADS, SHOPPING\_SMART\_ADS, SMART\_CAMPAIGN, TRAVEL\_ACTIVITIES, UNKNOWN, UNSPECIFIED, VIDEO\_ACTION, VIDEO\_NON\_SKIPPABLE, VIDEO\_OUTSTREAM, VIDEO\_REACH\_TARGET\_FREQUENCY, VIDEO\_SEQUENCE.<br /><br />**Field Name:** `campaign.advertising_channel_sub_type`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Labels</div>                       | Comma concatenated labels.<br /><br />**Field Name:** `campaign.labels`<br />**Type:** dimension                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Goals</div>             | The set of conversion actions used for selective optimization on this campaign (returned as conversion action resource names).<br /><br />**Field Name:** `campaign.selective_optimization.conversion_actions`<br />**Type:** dimension                                                                                                                                                                                                                                                                                                                |

### Ad Group

|                                                                                             |                                                                                   |
| ------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group Status</div>           | <br /><br />**Field Name:** `ad_group.status`<br />**Type:** dimension            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group Type</div>             | <br /><br />**Field Name:** `ad_group.type`<br />**Type:** dimension              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group Ad Rotation Mode</div> | <br /><br />**Field Name:** `ad_group.ad_rotation_mode`<br />**Type:** dimension  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group Target CPM</div>       | <br /><br />**Field Name:** `ad_group.target_cpm_micros`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group Target ROAS</div>      | <br /><br />**Field Name:** `ad_group.target_roas`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group Target CPA</div>       | <br /><br />**Field Name:** `ad_group.target_cpa_micros`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Group Final URL Suffix</div> | <br /><br />**Field Name:** `ad_group.final_url_suffix`<br />**Type:** dimension  |

### Ad

|                                                                                       |                                                                                                                                                                                                                                      |
| ------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status</div>              | <br /><br />**Field Name:** `ad_group_ad.status`<br />**Type:** dimension                                                                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Approval Status</div>     | <br /><br />**Field Name:** `ad_group_ad.policy_summary.approval_status`<br />**Type:** dimension                                                                                                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Review Status</div>       | <br /><br />**Field Name:** `ad_group_ad.policy_summary.review_status`<br />**Type:** dimension                                                                                                                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Strength</div>            | <br /><br />**Field Name:** `ad_group_ad.ad_strength`<br />**Type:** dimension                                                                                                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Type</div>                | <br /><br />**Field Name:** `ad_group_ad.ad.type`<br />**Type:** dimension                                                                                                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Headlines</div>           | <br /><br />**Field Name:** `ad_group_ad.ad.headlines`<br />**Type:** dimension                                                                                                                                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Descriptions</div>        | <br /><br />**Field Name:** `ad_group_ad.ad.descriptions`<br />**Type:** dimension                                                                                                                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Paths</div>               | <br /><br />**Field Name:** `ad_group_ad.ad.paths`<br />**Type:** dimension                                                                                                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Image URL</div>           | <br /><br />**Field Name:** `ad_group_ad.ad.image_ad.image_url`<br />**Type:** dimension                                                                                                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Final URLs</div>          | <br /><br />**Field Name:** `ad_group_ad.ad.final_urls`<br />**Type:** dimension                                                                                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Destination Type</div> | Where ads direct users: APP\_DEEP\_LINK, APP\_STORE, PHONE\_CALL, MAP\_DIRECTIONS, LOCATION\_LISTING, MESSAGE, LEAD\_FORM, YOUTUBE, WEBSITE, etc.<br /><br />**Field Name:** `segments.ad_destination_type`<br />**Type:** dimension |

### Video Ads

|                                                                                  |                                                                                                                                                        |
| -------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Title</div>    | When selected, only video ads campaigns will be imported.<br /><br />**Field Name:** `video.title`<br />**Type:** dimension                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Channel ID</div>     | Use this field to create a Video Channel URL: youtube.com/channel/\<Channel ID><br /><br />**Field Name:** `video.channel_id`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Duration</div> | Duration in seconds.<br /><br />**Field Name:** `video.duration_millis`<br />**Type:** dimension                                                       |

### Keyword

|                                                                                          |                                                                                                                                                                                                                     |
| ---------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Keyword ID</div>             | Unique identifier for this keyword.<br /><br />**Field Name:** `keyword.id`<br />**Type:** dimension                                                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Keyword Text</div>           | The text of the keyword (at most 80 characters and 10 words)<br /><br />**Field Name:** `keyword.text`<br />**Type:** dimension                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Keyword Match Type</div>     | Can be: BROAD, EXACT, PHRASE.<br /><br />**Field Name:** `keyword.match_type`<br />**Type:** dimension                                                                                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Keyword Status</div>         | Can be: ENABLED, PAUSED, REMOVED.<br /><br />**Field Name:** `keyword.status`<br />**Type:** dimension                                                                                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Keyword Is Negativized</div> | Important Note: Always choose 'No time Grouping' in the Timeframe to get negativized keywords.<br /><br />**Field Name:** `keyword.is_negativized`<br />**Type:** dimension                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Quality Score</div>          | Real-time Quality Score (1-10) for keywords. Use with keyword dimensions and no time grouping for best results.<br /><br />**Field Name:** `ad_group_criterion.quality_info.quality_score`<br />**Type:** dimension |

### Demographics

|                                                                             |                                                                        |
| --------------------------------------------------------------------------- | ---------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Gender</div>    | <br /><br />**Field Name:** `gender.type`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Age Range</div> | <br /><br />**Field Name:** `age_range.type`<br />**Type:** dimension  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Device</div>    | <br /><br />**Field Name:** `segments.device`<br />**Type:** dimension |

### Location

|                                                                                          |                                                                                                                                                               |
| ---------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Country Code</div>           | <br /><br />**Field Name:** `country.code`<br />**Type:** dimension                                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Country Name</div>           | <br /><br />**Field Name:** `country.name`<br />**Type:** dimension                                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location Region</div>        | The region/state where the ad was shown or interacted with.<br /><br />**Field Name:** `location.region`<br />**Type:** dimension                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location State</div>         | The state where the ad was shown or interacted with.<br /><br />**Field Name:** `location.state`<br />**Type:** dimension                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location Metro</div>         | The metropolitan area (DMA) where the ad was shown or interacted with.<br /><br />**Field Name:** `location.metro`<br />**Type:** dimension                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location County</div>        | The county where the ad was shown or interacted with.<br /><br />**Field Name:** `location.county`<br />**Type:** dimension                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location City</div>          | The city name where the ad was shown or interacted with.<br /><br />**Field Name:** `location.city`<br />**Type:** dimension                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location Postal Code</div>   | The postal code where the ad was shown or interacted with.<br /><br />**Field Name:** `location.postal_code`<br />**Type:** dimension                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location Most Specific</div> | The most specific location name available for this geographic area.<br /><br />**Field Name:** `location.most_specific`<br />**Type:** dimension              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location Type</div>          | The type of geographic location: CITY, METRO, REGION, STATE, COUNTRY, POSTAL\_CODE, etc.<br /><br />**Field Name:** `location.type`<br />**Type:** dimension  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Location Is Targeting</div>  | Whether this location is from targeting settings (true) or user location (false).<br /><br />**Field Name:** `location.is_targeting`<br />**Type:** dimension |

### Placement

|                                                                               |                                                                                                                                                                                 |
| ----------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Click Type</div>  | <br /><br />**Field Name:** `segments.click_type`<br />**Type:** dimension                                                                                                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Search Slot</div> | Shows ad position: SEARCH\_TOP, SEARCH\_OTHER, CONTENT, SEARCH\_PARTNER\_TOP, SEARCH\_PARTNER\_OTHER, MIXED<br /><br />**Field Name:** `segments.slot`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Network</div>     | <br /><br />**Field Name:** `segments.ad_network_type`<br />**Type:** dimension                                                                                                 |

### Search Terms

|                                                                                          |                                                                                                                                                                                                                              |
| ---------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Search Term</div>            | Search term metric totals might not match campaign or account level totals. Use these reports to get a sense of search terms performance.<br /><br />**Field Name:** `search_term_view.search_term`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Search Term Status</div>     | <br /><br />**Field Name:** `search_term_view.status`<br />**Type:** dimension                                                                                                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Search Term Match Type</div> | <br /><br />**Field Name:** `segments.search_term_match_type`<br />**Type:** dimension                                                                                                                                       |

### Asset Group Listing Groups

|                                                                                                       |                                                                                                                                                                                                                                                                  |
| ----------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Listing Group Filter ID</div>             | Unique identifier of the listing group filter node.<br /><br />**Field Name:** `asset_group_listing_group_filter.id`<br />**Type:** dimension                                                                                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Listing Group Filter Type</div>           | Can be: SUBDIVSION, UNIT\_INCLUDED, UNIT\_EXCLUDED<br /><br />**Field Name:** `asset_group_listing_group_filter.type`<br />**Type:** dimension                                                                                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Listing Group Filter Listing Source</div> | Can be: SHOPPING, UNKNOWN, UNSPECIFIED, WEBPAGE<br /><br />**Field Name:** `asset_group_listing_group_filter.listing_source`<br />**Type:** dimension                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Listing Group Filter Case Value</div>     | The case value for this listing group filter node. It can be product's: bidding category, brand, channel, condition, custom attribute, item id or type.<br /><br />**Field Name:** `asset_group_listing_group_filter.custom_case_value`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Listing Group Filter Parent ID</div>      | The ID of the parent listing group.<br /><br />**Field Name:** `asset_group_listing_group_filter.parent_listing_group_filter`<br />**Type:** dimension                                                                                                           |

### Asset & Campaign Link

|                                                                                                            |                                                                                                                                                                                                                                 |
| ---------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign's Asset ID</div>                      | This is the ID of the Asset in the P. Max campaign. Use this field to link Campaign Asset's Metrics with P. Max Asset dimensions.<br /><br />**Field Name:** `segments.asset_interaction_target.asset`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign Asset Interaction on this Asset</div> | Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.<br /><br />**Field Name:** `segments.asset_interaction_target.interaction_on_this_asset`<br />**Type:** dimension       |

### Top Asset Combination

|                                                                                              |                                                                                                                                                                                                                    |
| -------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Top Combination Number</div>     | Google provides 6 top combinations for each asset type and asset group. This number indicates the order in this list.<br /><br />**Field Name:** `asset_group_top_combination_view.index`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Top Combination Type</div>       | The type of the asset's combination: VIDEO, TEXT and IMAGE.<br /><br />**Field Name:** `asset_group_top_combination_view.combination_type`<br />**Type:** dimension                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Top Combination Asset ID</div>   | The Asset ID of the asset group asset within the combination group.<br /><br />**Field Name:** `asset_group_top_combination_view.asset_id`<br />**Type:** dimension                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Top Combination Asset Type</div> | The served asset type.<br /><br />**Field Name:** `asset_group_top_combination_view.served_asset_field_type`<br />**Type:** dimension                                                                              |

### Campaign Shopping Settings

|                                                                                           |                                                                                                                                                                                                                                                                                                                                                                                                       |
| ----------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Advertising Partner IDs</div> | The ads account IDs of advertising partners cooperating within the campaign.<br /><br />**Field Name:** `campaign.shopping_setting.advertising_partner_ids`<br />**Type:** dimension                                                                                                                                                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Campaign Priority</div>       | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.<br /><br />**Field Name:** `campaign.shopping_setting.campaign_priority`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Disable Product Feed</div>    | Disable the optional product feed. This field is currently supported only for Demand Gen campaigns.<br /><br />**Field Name:** `campaign.shopping_setting.disable_product_feed`<br />**Type:** dimension                                                                                                                                                                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Enable Local Products</div>   | Whether to include local products.<br /><br />**Field Name:** `campaign.shopping_setting.enable_local`<br />**Type:** dimension                                                                                                                                                                                                                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Feed Label</div>              | Feed label of products to include in the campaign. Only one of feed\_label or sales\_country can be set. If used instead of sales\_country, the feed\_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.<br /><br />**Field Name:** `campaign.shopping_setting.feed_label`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Merchant Center ID</div>      | ID of the Merchant Center account.<br /><br />**Field Name:** `campaign.shopping_setting.merchant_id`<br />**Type:** dimension                                                                                                                                                                                                                                                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Use vehicle inventory</div>   | Whether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns.<br /><br />**Field Name:** `campaign.shopping_setting.use_vehicle_inventory`<br />**Type:** dimension                                                                                                                                                                                          |

### Campaign Budget

|                                                                                                  |                                                                                                    |
| ------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Budget ID</div>                      | <br /><br />**Field Name:** `campaign_budget.id`<br />**Type:** dimension                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Budget Name</div>                    | <br /><br />**Field Name:** `campaign_budget.name`<br />**Type:** dimension                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Daily Budget</div>                   | <br /><br />**Field Name:** `campaign_budget.amount_micros`<br />**Type:** dimension               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lifetime Budget</div>                | <br /><br />**Field Name:** `campaign_budget.total_amount_micros`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status</div>                         | <br /><br />**Field Name:** `campaign_budget.status`<br />**Type:** dimension                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Type</div>                           | <br /><br />**Field Name:** `campaign_budget.type`<br />**Type:** dimension                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Delivery Method</div>                | <br /><br />**Field Name:** `campaign_budget.delivery_method`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Is Explicitly Shared</div>           | <br /><br />**Field Name:** `campaign_budget.explicitly_shared`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Budget Period</div>                  | <br /><br />**Field Name:** `campaign_budget.period`<br />**Type:** dimension                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Number of Associated Campaigns</div> | <br /><br />**Field Name:** `campaign_budget.reference_count`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Aligned Bidding Strategy ID</div>    | <br /><br />**Field Name:** `campaign_budget.aligned_bidding_strategy_id`<br />**Type:** dimension |

### Targets

|                                                                                      |                                                                                                   |
| ------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Manual CPA</div>         | <br /><br />**Field Name:** `campaign.manual_cpa`<br />**Type:** dimension                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Manual CPM</div>         | <br /><br />**Field Name:** `campaign.manual_cpm`<br />**Type:** dimension                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Manual CPV</div>         | <br /><br />**Field Name:** `campaign.manual_cpv`<br />**Type:** dimension                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Target CPA</div>         | <br /><br />**Field Name:** `campaign.target_cpa.target_cpa_micros`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Target CPA Ceiling</div> | <br /><br />**Field Name:** `campaign.target_cpa.cpc_bid_ceiling_micros`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Target CPA Floor</div>   | <br /><br />**Field Name:** `campaign.target_cpa.cpc_bid_floor_micros`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Target ROAS</div>        | <br /><br />**Field Name:** `campaign.target_roas.target_roas`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Target Spend</div>       | <br /><br />**Field Name:** `campaign.target_spend.target_spend_micros`<br />**Type:** dimension  |

### Asset Group Asset

|                                                                                    |                                                                                        |
| ---------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset ID</div>         | <br /><br />**Field Name:** `asset_group_asset.id`<br />**Type:** dimension            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Name</div>       | <br /><br />**Field Name:** `asset_group_asset.asset`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Status</div>     | <br /><br />**Field Name:** `asset_group_asset.status`<br />**Type:** dimension        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Field Type</div> | <br /><br />**Field Name:** `asset_group_asset.field_type`<br />**Type:** dimension    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Source</div>     | <br /><br />**Field Name:** `asset_group_asset.source`<br />**Type:** dimension        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Image Url</div>  | <br /><br />**Field Name:** `asset.image_asset.full_size.url`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Type</div>       | <br /><br />**Field Name:** `asset.type`<br />**Type:** dimension                      |

### Ad Assets

|                                                                                              |                                                                                                                                                                                             |
| -------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Asset Field Type</div>        | The asset's role in the ad (HEADLINE, DESCRIPTION, MARKETING\_IMAGE, YOUTUBE\_VIDEO, …).<br /><br />**Field Name:** `ad_group_ad_asset_view.field_type`<br />**Type:** dimension            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Asset Performance Label</div> | Google's performance rating for the asset within the ad: BEST, GOOD, LOW, LEARNING, PENDING.<br /><br />**Field Name:** `ad_group_ad_asset_view.performance_label`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Asset Enabled</div>           | Whether the asset is linked to the latest version of the ad.<br /><br />**Field Name:** `ad_group_ad_asset_view.enabled`<br />**Type:** dimension                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Asset Pinned Field</div>      | The pin position of the asset (Responsive Search Ads).<br /><br />**Field Name:** `ad_group_ad_asset_view.pinned_field`<br />**Type:** dimension                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Ad Asset Source</div>            | Source of the asset: ADVERTISER or AUTOMATICALLY\_CREATED.<br /><br />**Field Name:** `ad_group_ad_asset_view.source`<br />**Type:** dimension                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Id</div>                   | The unique ID of the asset.<br /><br />**Field Name:** `asset.id`<br />**Type:** dimension                                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Name</div>                 | The name of the asset.<br /><br />**Field Name:** `asset.name`<br />**Type:** dimension                                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Text</div>                 | The text of a text asset (RSA headlines / descriptions).<br /><br />**Field Name:** `asset.text_asset.text`<br />**Type:** dimension                                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset YouTube Video Id</div>     | The YouTube video ID of a video asset.<br /><br />**Field Name:** `asset.youtube_video_asset.youtube_video_id`<br />**Type:** dimension                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset YouTube Video Title</div>  | The title of the YouTube video asset.<br /><br />**Field Name:** `asset.youtube_video_asset.youtube_video_title`<br />**Type:** dimension                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Final Urls</div>           | The landing page URLs of the asset.<br /><br />**Field Name:** `asset.final_urls`<br />**Type:** dimension                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Asset Final Mobile Urls</div>    | The mobile landing page URLs of the asset.<br /><br />**Field Name:** `asset.final_mobile_urls`<br />**Type:** dimension                                                                    |

### Product

|                                                                                               |                                                                                             |
| --------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Aggregator Id</div>       | <br /><br />**Field Name:** `segments.product_aggregator_id`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Brand</div>               | <br /><br />**Field Name:** `segments.product_brand`<br />**Type:** dimension               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category Level 1</div>    | <br /><br />**Field Name:** `segments.product_category_level1`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category Level 2</div>    | <br /><br />**Field Name:** `segments.product_category_level2`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category Level 3</div>    | <br /><br />**Field Name:** `segments.product_category_level3`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category Level 4</div>    | <br /><br />**Field Name:** `segments.product_category_level4`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Category Level 5</div>    | <br /><br />**Field Name:** `segments.product_category_level5`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Channel</div>             | <br /><br />**Field Name:** `segments.product_channel`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Channel Exclusivity</div> | <br /><br />**Field Name:** `segments.product_channel_exclusivity`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Condition</div>           | <br /><br />**Field Name:** `segments.product_condition`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Country</div>             | <br /><br />**Field Name:** `segments.product_country`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Custom Attribute 0</div>  | <br /><br />**Field Name:** `segments.product_custom_attribute0`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Custom Attribute 1</div>  | <br /><br />**Field Name:** `segments.product_custom_attribute1`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Custom Attribute 2</div>  | <br /><br />**Field Name:** `segments.product_custom_attribute2`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Custom Attribute 3</div>  | <br /><br />**Field Name:** `segments.product_custom_attribute3`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Custom Attribute 4</div>  | <br /><br />**Field Name:** `segments.product_custom_attribute4`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Item Id</div>             | <br /><br />**Field Name:** `segments.product_item_id`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Merchant Id</div>         | <br /><br />**Field Name:** `segments.product_merchant_id`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Store Id</div>            | <br /><br />**Field Name:** `segments.product_store_id`<br />**Type:** dimension            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Title</div>               | <br /><br />**Field Name:** `segments.product_title`<br />**Type:** dimension               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type L1</div>             | <br /><br />**Field Name:** `segments.product_type_l1`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type L2</div>             | <br /><br />**Field Name:** `segments.product_type_l2`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type L3</div>             | <br /><br />**Field Name:** `segments.product_type_l3`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type L4</div>             | <br /><br />**Field Name:** `segments.product_type_l4`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Product Type L5</div>             | <br /><br />**Field Name:** `segments.product_type_l5`<br />**Type:** dimension             |

### Account

|                                                                                              |                                                                                                                        |
| -------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Currency Code</div>              | <br /><br />**Field Name:** `customer.currency_code`<br />**Type:** dimension                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Timezone</div>                   | <br /><br />**Field Name:** `customer.time_zone`<br />**Type:** dimension                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Has Auto Tagging Enabled</div>   | <br /><br />**Field Name:** `customer.auto_tagging_enabled`<br />**Type:** dimension                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Is Manager Account</div>         | <br /><br />**Field Name:** `customer.manager`<br />**Type:** dimension                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status</div>                     | <br /><br />**Field Name:** `customer.status`<br />**Type:** dimension                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Is Test Account</div>            | <br /><br />**Field Name:** `customer.test_account`<br />**Type:** dimension                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Optimization Score</div>         | <br /><br />**Field Name:** `customer.optimization_score`<br />**Type:** dimension                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Optimization Score Weight</div>  | <br /><br />**Field Name:** `customer.optimization_score_weight`<br />**Type:** dimension                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Has Partners Badge</div>         | <br /><br />**Field Name:** `customer.has_partners_badge`<br />**Type:** dimension                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Global Site Tag</div>            | <br /><br />**Field Name:** `customer.remarketing_setting.google_global_site_tag`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Tracking Status</div> | <br /><br />**Field Name:** `customer.conversion_tracking_setting.conversion_tracking_status`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Final URL Suffix</div>           | <br /><br />**Field Name:** `customer.final_url_suffix`<br />**Type:** dimension                                       |

### Campaign Negativized Keywords

|                                                                                               |                                                                                                                                   |
| --------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Negative Keyword Text</div>       | Keywords negativized at the campaign level<br /><br />**Field Name:** `campaign.negative_keyword.text`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Negative Keyword Match Type</div> | Match Type of the negativized keyword.<br /><br />**Field Name:** `campaign.negative_keyword.match_type`<br />**Type:** dimension |

### Conversion Properties

|                                                                                                            |                                                                                                                                                                                                                                                                                            |
| ---------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversion Adjustment</div>                    | This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted.<br /><br />**Field Name:** `segments.conversion_adjustment`<br />**Type:** dimension                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions Attribution Event Type</div>       | Conversion attribution event type. Can be: IMPRESSION, INTERACTION<br /><br />**Field Name:** `segments.conversion_attribution_event_type`<br />**Type:** dimension                                                                                                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions Lag Bucket</div>                   | The number of days between the impression and the conversion.<br /><br />**Field Name:** `segments.conversion_lag_bucket`<br />**Type:** dimension                                                                                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions or Adjustment Lag Bucket</div>     | The number of days between the impression and the conversion or between the impression and adjustments to the conversion.<br /><br />**Field Name:** `segments.conversion_or_adjustment_lag_bucket`<br />**Type:** dimension                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions Value Rule Primary Dimension</div> | Primary dimension of applied conversion value rules. Shows the total recorded value of conversions and adjustments based on value rules. (compatible with conversion value metrics)<br /><br />**Field Name:** `segments.conversion_value_rule_primary_dimension`<br />**Type:** dimension |

### Account Budget

|                                                                                                               |                                                                                                                                                        |
| ------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Id</div>                           | <br /><br />**Field Name:** `account_budget.id`<br />**Type:** dimension                                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Name</div>                         | The name of the account budget.<br /><br />**Field Name:** `account_budget.name`<br />**Type:** dimension                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Status</div>                       | The status of the account budget.<br /><br />**Field Name:** `account_budget.status`<br />**Type:** dimension                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Start Date Time</div>              | The approved start date and time for the account budget.<br /><br />**Field Name:** `account_budget.approved_start_date_time`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget End Date Time</div>                | The approved end date and time for the account budget.<br /><br />**Field Name:** `account_budget.approved_end_date_time`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Notes</div>                        | Notes for the account budget.<br /><br />**Field Name:** `account_budget.notes`<br />**Type:** dimension                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Adjusted Spending Limit Type</div> | <br /><br />**Field Name:** `account_budget.adjusted_spending_limit_type`<br />**Type:** dimension                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Spending Limit Type</div>          | <br /><br />**Field Name:** `account_budget.approved_spending_limit_type`<br />**Type:** dimension                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget End Time Type</div>                | <br /><br />**Field Name:** `account_budget.approved_end_time_type`<br />**Type:** dimension                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Purchase Order Number</div>        | <br /><br />**Field Name:** `account_budget.purchase_order_number`<br />**Type:** dimension                                                            |

### Change History

|                                                                                         |                                                                                                                                                                                                              |
| --------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Changed By</div>            | Email of the user who made the change.<br /><br />**Field Name:** `change_event.user_email`<br />**Type:** dimension                                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Change Source</div>         | Where the change was made from (e.g. Google Ads web interface, API). Only changes made through the web UI or API are tracked.<br /><br />**Field Name:** `change_event.client_type`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Changed Resource Type</div> | Type of resource that changed (e.g. CAMPAIGN, AD\_GROUP, AD\_GROUP\_AD, CAMPAIGN\_BUDGET, AD\_GROUP\_CRITERION).<br /><br />**Field Name:** `change_event.change_resource_type`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Changed Resource</div>      | Resource name (identifier) of the specific item that changed.<br /><br />**Field Name:** `change_event.change_resource_name`<br />**Type:** dimension                                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Change Type</div>           | Whether the resource was created, updated or removed.<br /><br />**Field Name:** `change_event.resource_change_operation`<br />**Type:** dimension                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Changed Fields</div>        | List of fields that were modified in the change.<br /><br />**Field Name:** `change_event.changed_fields`<br />**Type:** dimension                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Previous Value</div>        | Values of the changed fields before the change (empty when the resource was newly created).<br /><br />**Field Name:** `change_event.old_value`<br />**Type:** dimension                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>New Value</div>             | Values of the changed fields after the change.<br /><br />**Field Name:** `change_event.new_value`<br />**Type:** dimension                                                                                  |

## Metrics

Metrics are the numerical values you can measure and analyze from your Google Ads campaigns.

### Most Used

|                                                                                         |                                                                                                                                                                                                                                                                                |
| --------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cost</div>                  | Google Ads's investment over the selected time frame.<br /><br />**Field Name:** `cost_micros`<br />**Type:** metric                                                                                                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Impressions</div>           | Total number of times ads have been served.<br /><br />**Field Name:** `impressions`<br />**Type:** metric                                                                                                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Viewable Impressions</div>  | The number of times your ads appeared and were viewable. An ad is counted as viewable when at least 50% of its area was on screen for at least 1 second for Display ads or 2 seconds for video ads.<br /><br />**Field Name:** `active_view_impressions`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Clicks</div>                | Total number of ad clicks.<br /><br />**Field Name:** `clicks`<br />**Type:** metric                                                                                                                                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions</div>           | Indicates the number of conversions configured as primary attributed to your ad interactions.<br /><br />**Field Name:** `conversions`<br />**Type:** metric                                                                                                                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions</div>       | Aggregates all conversions, including primary and secondary conversions.<br /><br />**Field Name:** `all_conversions`<br />**Type:** metric                                                                                                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions Value</div>     | Specifies the total assigned value of conversions.<br /><br />**Field Name:** `conversions_value`<br />**Type:** metric                                                                                                                                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions Value</div> | Specifies the total assigned value of all conversions.<br /><br />**Field Name:** `all_conversions_value`<br />**Type:** metric                                                                                                                                                |

### Reach & Frequency

|                                                                                                         |                                                                                                                                                                                                                                                                                                            |
| ------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unique Users</div>                          | The number of unique users who saw your ad. Available only at the campaign level on the following campaign types - Display, Video, Discovery and App. Daily and Monthly time groupings available only.<br /><br />**Field Name:** `unique_users`<br />**Type:** metric                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Average Impression Frequency Per User</div> | The average number of times a unique user saw your ad. Available only at the campaign level on the following campaign types - Display, Video, Discovery and App. Daily and Monthly time groupings available only.<br /><br />**Field Name:** `average_impression_frequency_per_user`<br />**Type:** metric |

### Videos

|                                                                                        |                                                                                                                                                            |
| -------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Views</div>          | Quantifies the total number of video ad views.<br /><br />**Field Name:** `video_views`<br />**Type:** metric                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video 25% View</div>       | Denotes the percentage of video plays that reach 25% of their length.<br /><br />**Field Name:** `video_quartile_p25_rate`<br />**Type:** metric           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video 50% View</div>       | Denotes the percentage of video plays that reach 50% of their length.<br /><br />**Field Name:** `video_quartile_p50_rate`<br />**Type:** metric           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video 75% View</div>       | Denotes the percentage of video plays that reach 75% of their length.<br /><br />**Field Name:** `video_quartile_p75_rate`<br />**Type:** metric           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video 100% View</div>      | Denotes the percentage of video plays that reach 100% of their length.<br /><br />**Field Name:** `video_quartile_p100_rate`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Played to 25%</div>  | The number of video views where the viewer watched at least 25% of your video.<br /><br />**Field Name:** `video_quartile_p25_views`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Played to 50%</div>  | The number of video views where the viewer watched at least 50% of your video.<br /><br />**Field Name:** `video_quartile_p50_views`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Played to 75%</div>  | The number of video views where the viewer watched at least 75% of your video.<br /><br />**Field Name:** `video_quartile_p75_views`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Video Played to 100%</div> | The number of video views where the viewer watched 100% of your video.<br /><br />**Field Name:** `video_quartile_p100_views`<br />**Type:** metric        |

### Search

|                                                                                                 |                                                                                                                                                                                                                                                                            |
| ----------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Top Impression %</div>              | Displays the percentage of ads served above organic search results.<br /><br />**Field Name:** `top_impression_percentage`<br />**Type:** metric                                                                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Absolute Top Impression %</div>     | Shows the percentage of ads served in the first position above organic search results.<br /><br />**Field Name:** `absolute_top_impression_percentage`<br />**Type:** metric                                                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Search Click Share</div>            | Represents the number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. <br /><br />**Field Name:** `search_click_share`<br />**Type:** metric                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Exact Match I.S.</div>              | Denotes the impressions received divided by the estimated number of impressions eligible to receivefor search terms that matchedyour keywords exactly or were close variants.<br /><br />**Field Name:** `search_exact_match_impression_share`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Impression Share</div>              | Indicates the impressions you've received on the Search Network divided by the estimated number of impressions you were eligible toreceive.<br /><br />**Field Name:** `search_impression_share`<br />**Type:** metric                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Top Impression Share</div>          | Specifies the impressions you've received in the top location(above organic search results) divided by the estimated number ofimpressions you were eligible to receive in the top location.<br /><br />**Field Name:** `search_top_impression_share`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Absolute Top I.S.</div>             | Refers to the percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. <br /><br />**Field Name:** `search_absolute_top_impression_share`<br />**Type:** metric                                              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Budget Lost I.S.</div>              | Denotes the estimated percentage of times that your ad was eligible to show on the Search Network but didn 't due to a low budget.<br /><br />**Field Name:** `search_budget_lost_impression_share`<br />**Type:** metric                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Budget Lost Top I.S.</div>          | Specifies the number estimating how often your ad didn't show anywhere above the organic search results due to a low budget.<br /><br />**Field Name:** `search_budget_lost_top_impression_share`<br />**Type:** metric                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Budget Lost Absolute Top I.S.</div> | Indicates the number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget.<br /><br />**Field Name:** `search_budget_lost_absolute_top_impression_share`<br />**Type:** metric                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Rank Lost I.S.</div>                | Reflects the estimated percentage of impressions on the Search Network that your ads didn 't receive due to poor Ad Rank.<br /><br />**Field Name:** `search_rank_lost_impression_share`<br />**Type:** metric                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Rank Lost Top I.S.</div>            | Shows the number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank.<br /><br />**Field Name:** `search_rank_lost_top_impression_share`<br />**Type:** metric                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Rank Lost Absolute Top I.S.</div>   | Denotes the number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank.<br /><br />**Field Name:** `search_rank_lost_absolute_top_impression_share`<br />**Type:** metric                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Content Impression Share</div>      | Specifies the percentage of total achievable impressions on Google Display Network.<br /><br />**Field Name:** `content_impression_share`<br />**Type:** metric                                                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Content Budget Lost I.S.</div>      | Reflects the proportion of potential impressions on Google Display Network lost due to budget constraints.<br /><br />**Field Name:** `content_budget_lost_impression_share`<br />**Type:** metric                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Content Rank Lost I.S.</div>        | Indicates the proportion of potential impressions on Google Display Network lost due to low ad rank.<br /><br />**Field Name:** `content_rank_lost_impression_share`<br />**Type:** metric                                                                                 |

### Ratios

|                                                                                            |                                                                                                                                                                                                                                                                                                                                              |
| ------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>CTR</div>                      | Displays the ratio of ad clicks to ad impressions.<br /><br />**Field Name:** `ctr`<br />**Type:** metric                                                                                                                                                                                                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>CPC</div>                      | Shows the average cost incurred per ad click.<br /><br />**Field Name:** `average_cpc`<br />**Type:** metric                                                                                                                                                                                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>CPM</div>                      | Specifies the average cost per thousand ad impressions.<br /><br />**Field Name:** `average_cpm`<br />**Type:** metric                                                                                                                                                                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>CPV</div>                      | Average cost-per-view (avg. CPV) is the average amount you paid each time someone viewed your video ad. A view is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first.<br /><br />**Field Name:** `average_cpv`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>View Through Conversions</div> | Captures the number of conversions following a user's ad impression but no click.<br /><br />**Field Name:** `view_through_conversions`<br />**Type:** metric                                                                                                                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Bounce Rate</div>              | Calculates the percentage of single-page sessions with no subsequent user interaction.<br /><br />**Field Name:** `bounce_rate`<br />**Type:** metric                                                                                                                                                                                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Average Cost</div>             | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.<br /><br />**Field Name:** `average_cost`<br />**Type:** metric                                                                                                                                           |

### Product

|                                                                                                 |                                                                                          |
| ----------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Average Order Value</div>           | <br /><br />**Field Name:** `average_order_value_micros`<br />**Type:** metric           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cost of Goods Sold</div>            | <br /><br />**Field Name:** `cost_of_goods_sold_micros`<br />**Type:** metric            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Gross Profit Margin</div>           | <br /><br />**Field Name:** `gross_profit_margin`<br />**Type:** metric                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Gross Profit</div>                  | <br /><br />**Field Name:** `gross_profit_micros`<br />**Type:** metric                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Revenue</div>                       | <br /><br />**Field Name:** `revenue_micros`<br />**Type:** metric                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cross Sell Cost of Goods Sold</div> | <br /><br />**Field Name:** `cross_sell_cost_of_goods_sold_micros`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cross Sell Gross Profit</div>       | <br /><br />**Field Name:** `cross_sell_gross_profit_micros`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cross Sell Revenue</div>            | <br /><br />**Field Name:** `cross_sell_revenue_micros`<br />**Type:** metric            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cross Sell Units Sold</div>         | <br /><br />**Field Name:** `cross_sell_units_sold`<br />**Type:** metric                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead Cost of Goods Sold</div>       | <br /><br />**Field Name:** `lead_cost_of_goods_sold_micros`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead Gross Profit</div>             | <br /><br />**Field Name:** `lead_gross_profit_micros`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead Revenue</div>                  | <br /><br />**Field Name:** `lead_revenue_micros`<br />**Type:** metric                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead Units Sold</div>               | <br /><br />**Field Name:** `lead_units_sold`<br />**Type:** metric                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Units Sold</div>                    | <br /><br />**Field Name:** `units_sold`<br />**Type:** metric                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Orders</div>                        | <br /><br />**Field Name:** `orders`<br />**Type:** metric                               |

### Keyword

|                                                                                                |                                                                                                                                              |
| ---------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Historical Quality Score</div>     | The historical quality score.<br /><br />**Field Name:** `historical_quality_score`<br />**Type:** metric                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Historical Creative Q.S.</div>     | The creative historical quality score.<br /><br />**Field Name:** `historical_creative_quality_score`<br />**Type:** metric                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Historical Predicted CTR</div>     | The historical search predicted click through rate (CTR).<br /><br />**Field Name:** `historical_search_predicted_ctr`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Historical Landing Page Q.S.</div> | The quality of historical landing page experience.<br /><br />**Field Name:** `historical_landing_page_quality_score`<br />**Type:** metric  |

### Engagement

|                                                                                    |                                                                                                                                                                                                                                   |
| ---------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Engagement</div>       | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad.<br /><br />**Field Name:** `engagements`<br />**Type:** metric                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Engagement Rate</div>  | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.<br /><br />**Field Name:** `engagement_rate`<br />**Type:** metric            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Interactions</div>     | The number of interactions. An interaction is the main user action associated with an ad format—clicks for text and shopping ads, views for video ads, and so on.<br /><br />**Field Name:** `interactions`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Interaction Rate</div> | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.<br /><br />**Field Name:** `interaction_rate`<br />**Type:** metric         |

### Conversions

|                                                                                                            |                                                                                                                                                                                                                                                                                                    |
| ---------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions by Conversions Date</div>      | The total number of conversions. When this column is selected with date, the values in date column means the conversion date.<br /><br />**Field Name:** `all_conversions_by_conversion_date`<br />**Type:** metric                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions Value by Conversion Date</div> | The value of all conversions. When this column is selected with date, the values in date column means the conversion date.<br /><br />**Field Name:** `all_conversions_value_by_conversion_date`<br />**Type:** metric                                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions by Conversion Date</div>           | The number of conversions. When this column is selected with date, the values in date column means the conversion date.<br /><br />**Field Name:** `conversions_by_conversion_date`<br />**Type:** metric                                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions Value by Conversion Date</div>     | The value of conversions. When this column is selected with date, the values in date column means the conversion date.<br /><br />**Field Name:** `conversions_value_by_conversion_date`<br />**Type:** metric                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>New Customer Lifetime Value</div>              | All of new customers' lifetime conversion value. This will include the additional conversion value from new customers for both biddable and non-biddable conversions.<br /><br />**Field Name:** `all_new_customer_lifetime_value`<br />**Type:** metric                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions from Interactions Rate</div>   | All conversions from interactions (as opposed to view through conversions) divided by the number of ad interactions.<br /><br />**Field Name:** `all_conversions_from_interactions_rate`<br />**Type:** metric                                                                                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions Value per Interaction</div>    | The value of all conversions from interactions divided by the total number of interactions.<br /><br />**Field Name:** `all_conversions_from_interactions_value_per_interaction`<br />**Type:** metric                                                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions from Interactions Rate</div>       | Conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include\_in\_conversions\_metric attribute is set to true.<br /><br />**Field Name:** `conversions_from_interactions_rate`<br />**Type:** metric                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Conversions Value per Interaction</div>        | The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include\_in\_conversions\_metric attribute is set to true.<br /><br />**Field Name:** `conversions_from_interactions_value_per_interaction`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cost per All Conversions</div>                 | The cost of ad interactions divided by all conversions.<br /><br />**Field Name:** `cost_per_all_conversions`<br />**Type:** metric                                                                                                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cost per Conversion</div>                      | The cost of ad interactions divided by conversions. This only includes conversion actions which include\_in\_conversions\_metric attribute is set to true.<br /><br />**Field Name:** `cost_per_conversion`<br />**Type:** metric                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cross-device Conversions</div>                 | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all\_conversions.<br /><br />**Field Name:** `cross_device_conversions`<br />**Type:** metric                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cross-device Conversions Value</div>           | The sum of the value of cross-device conversions.<br /><br />**Field Name:** `cross_device_conversions_value`<br />**Type:** metric                                                                                                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Value per All Conversions</div>                | The value of all conversions divided by the number of all conversions.<br /><br />**Field Name:** `value_per_all_conversions`<br />**Type:** metric                                                                                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Value per Conversion</div>                     | The value of conversions divided by the number of conversions. This only includes conversion actions which include\_in\_conversions\_metric attribute is set to true.<br /><br />**Field Name:** `value_per_conversion`<br />**Type:** metric                                                      |

### Local Actions

|                                                                                                            |                                                                                                                                                                                                                                                                             |
| ---------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions from Call Button</div>         | The number of times people clicked the 'Call' button to call a store during or after clicking an ad.<br /><br />**Field Name:** `all_conversions_from_click_to_call`<br />**Type:** metric                                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions from Directions</div>          | The number of times people clicked a 'Get directions' button to navigate to a store after clicking an ad.<br /><br />**Field Name:** `all_conversions_from_directions`<br />**Type:** metric                                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions from Menu View</div>           | The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.<br /><br />**Field Name:** `all_conversions_from_menu`<br />**Type:** metric                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions from Store Orders</div>        | The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.<br /><br />**Field Name:** `all_conversions_from_order`<br />**Type:** metric                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions from Other Store Actions</div> | The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.<br /><br />**Field Name:** `all_conversions_from_other_engagement`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions from Store Visits</div>        | Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only.<br /><br />**Field Name:** `all_conversions_from_store_visit`<br />**Type:** metric                                                                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>All Conversions from Store Website</div>       | The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.<br /><br />**Field Name:** `all_conversions_from_store_website`<br />**Type:** metric                                                             |

### Account Budget

|                                                                                                          |                                                                                                                                                      |
| -------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Amount Served</div>           | The total amount served for the account budget.<br /><br />**Field Name:** `account_budget.amount_served_micros`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Adjusted Spending Limit</div> | The adjusted spending limit for the account budget.<br /><br />**Field Name:** `account_budget.adjusted_spending_limit_micros`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Spending Limit</div>          | The approved spending limit for the account budget.<br /><br />**Field Name:** `account_budget.approved_spending_limit_micros`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Proposed Spending Limit</div> | The proposed spending limit for the account budget.<br /><br />**Field Name:** `account_budget.proposed_spending_limit_micros`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Account Budget Total Adjustments</div>       | The total adjustments for the account budget.<br /><br />**Field Name:** `account_budget.total_adjustments_micros`<br />**Type:** metric             |

***

## Related

<CardGroup cols={2}>
  <Card title="Fields Catalog" icon="book" href="/fields-catalog/index">
    Browse all platforms
  </Card>

  <Card title="Meta Ads Fields" icon="chart-bar" href="/data-source/facebook-ads/fields">
    Meta Ads metrics & dimensions
  </Card>

  <Card title="TikTok Ads Fields" icon="chart-bar" href="/data-source/tiktok-ads/fields">
    TikTok Ads metrics & dimensions
  </Card>

  <Card title="LinkedIn Ads Fields" icon="chart-bar" href="/data-source/linkedin-ads/fields">
    LinkedIn Ads metrics & dimensions
  </Card>
</CardGroup>