> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Public Data Metrics & Dimensions

> Complete reference for Facebook Public Data dimensions and metrics

<Info>
  **Last updated:** July 12, 2026
</Info>

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    41 dimensions
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    21 metrics
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This reference covers all available dimensions and metrics for Facebook Public Data data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

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  <span style={{fontSize: "14px", fontWeight: "500", color: "#6B7280"}}>Supported destinations:</span>

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    Google Sheets
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    Claude
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  >
    BigQuery
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## Dimensions

Dimensions are the attributes you can use to segment and group your Facebook Public Data data.

### Page

|                                                                               |                                                                                                        |
| ----------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Name</div>   | The name of the Facebook Page<br /><br />**Field Name:** `pageName`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Description</div> | The description of the Facebook Page<br /><br />**Field Name:** `description`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Link</div>   | The direct link to the Facebook Page<br /><br />**Field Name:** `link`<br />**Type:** dimension        |

### Page Info

|                                                                                    |                                                                                                                            |
| ---------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Username</div>         | The username (vanity URL) of the Facebook Page<br /><br />**Field Name:** `username`<br />**Type:** dimension              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Category</div>         | The category of the Facebook Page<br /><br />**Field Name:** `category`<br />**Type:** dimension                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>About</div>            | The about section of the Facebook Page<br /><br />**Field Name:** `about`<br />**Type:** dimension                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Website</div>          | The website URL listed on the Facebook Page<br /><br />**Field Name:** `website`<br />**Type:** dimension                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page ID</div>          | The unique identifier of the Facebook Page<br /><br />**Field Name:** `pageId`<br />**Type:** dimension                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Founded</div>          | The year the business/organization was founded<br /><br />**Field Name:** `founded`<br />**Type:** dimension               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Mission</div>          | The mission statement of the Facebook Page<br /><br />**Field Name:** `mission`<br />**Type:** dimension                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Company Overview</div> | Company overview text from the Facebook Page<br /><br />**Field Name:** `companyOverview`<br />**Type:** dimension         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>General Info</div>     | General information about the Facebook Page<br /><br />**Field Name:** `generalInfo`<br />**Type:** dimension              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Products</div>         | Products listed on the Facebook Page<br /><br />**Field Name:** `products`<br />**Type:** dimension                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Is Published</div>     | Whether the Facebook Page is published<br /><br />**Field Name:** `isPublished`<br />**Type:** dimension                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Is Verified</div>      | Whether the Facebook Page is verified<br /><br />**Field Name:** `isVerified`<br />**Type:** dimension                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Cover Photo URL</div>  | URL of the cover photo on the Facebook Page<br /><br />**Field Name:** `coverSource`<br />**Type:** dimension              |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>City</div>             | City from the location of the Facebook Page<br /><br />**Field Name:** `locationCity`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Country</div>          | Country from the location of the Facebook Page<br /><br />**Field Name:** `locationCountry`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Latitude</div>         | Latitude from the location of the Facebook Page<br /><br />**Field Name:** `locationLatitude`<br />**Type:** dimension     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Longitude</div>        | Longitude from the location of the Facebook Page<br /><br />**Field Name:** `locationLongitude`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Street</div>           | Street address from the location of the Facebook Page<br /><br />**Field Name:** `locationStreet`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Zip Code</div>         | Zip code from the location of the Facebook Page<br /><br />**Field Name:** `locationZip`<br />**Type:** dimension          |

### Post

|                                                                                    |                                                                                                                                   |
| ---------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post ID</div>          | The unique identifier of the post<br /><br />**Field Name:** `postId`<br />**Type:** dimension                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Status Type</div>      | The type of the post status (e.g., added\_photos, shared\_story)<br /><br />**Field Name:** `statusType`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Permalink URL</div>    | The permanent URL link to the post<br /><br />**Field Name:** `permalinkUrl`<br />**Type:** dimension                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Full Picture URL</div> | URL of the full-size picture attached to the post<br /><br />**Field Name:** `fullPicture`<br />**Type:** dimension               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Message</div>          | The text message content of the post<br /><br />**Field Name:** `message`<br />**Type:** dimension                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Story</div>            | The story text generated by Facebook for the post<br /><br />**Field Name:** `story`<br />**Type:** dimension                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>From Name</div>        | The name of the user or page that created the post<br /><br />**Field Name:** `fromName`<br />**Type:** dimension                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>From ID</div>          | The ID of the user or page that created the post<br /><br />**Field Name:** `fromId`<br />**Type:** dimension                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Created Time</div>     | The date and time when the post was created<br /><br />**Field Name:** `createdTime`<br />**Type:** dimension                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Created Date</div>     | The date when the post was created (without time)<br /><br />**Field Name:** `createdDate`<br />**Type:** dimension               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Updated Time</div>     | The date and time when the post was last updated<br /><br />**Field Name:** `updatedTime`<br />**Type:** dimension                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Updated Date</div>     | The date when the post was last updated (without time)<br /><br />**Field Name:** `updatedDate`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Place</div>            | The place/location tagged in the post<br /><br />**Field Name:** `place`<br />**Type:** dimension                                 |

### URL Engagement

|                                                                                          |                                                                                                                        |
| ---------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>URL</div>                    | The URL being analyzed for engagement<br /><br />**Field Name:** `url`<br />**Type:** dimension                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>OG Object ID</div>           | The Open Graph object ID associated with the URL<br /><br />**Field Name:** `ogObjectId`<br />**Type:** dimension      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>OG Object Title</div>        | The Open Graph title of the URL<br /><br />**Field Name:** `ogObjectTitle`<br />**Type:** dimension                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>OG Object Type</div>         | The Open Graph object type (e.g., article, website)<br /><br />**Field Name:** `ogObjectType`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>OG Object Description</div>  | The Open Graph description of the URL<br /><br />**Field Name:** `ogObjectDescription`<br />**Type:** dimension        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>OG Object Updated Time</div> | When the Open Graph object was last updated<br /><br />**Field Name:** `ogObjectUpdatedTime`<br />**Type:** dimension  |

## Metrics

Metrics are the numerical values you can measure and analyze from your Facebook Public Data campaigns.

### Page Info

|                                                                                  |                                                                                                                                                                 |
| -------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Likes</div>          | The total number of people who have liked the Page<br /><br />**Field Name:** `fan_count`<br />**Type:** metric                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Followers</div> | The total number of people who follow the Page<br /><br />**Field Name:** `followers_count`<br />**Type:** metric                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Talking About</div>  | The number of people talking about the Page (shares, likes, comments in the last 7 days)<br /><br />**Field Name:** `talking_about_count`<br />**Type:** metric |

### Post

|                                                                                   |                                                                                                                  |
| --------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Posts</div>           | The total number of posts<br /><br />**Field Name:** `posts`<br />**Type:** metric                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Likes</div>      | The number of likes on the post<br /><br />**Field Name:** `likes_count`<br />**Type:** metric                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Love Reactions</div>  | The number of Love reactions on the post<br /><br />**Field Name:** `reactions_love`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Wow Reactions</div>   | The number of Wow reactions on the post<br /><br />**Field Name:** `reactions_wow`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Haha Reactions</div>  | The number of Haha reactions on the post<br /><br />**Field Name:** `reactions_haha`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Sad Reactions</div>   | The number of Sad reactions on the post<br /><br />**Field Name:** `reactions_sad`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Angry Reactions</div> | The number of Angry reactions on the post<br /><br />**Field Name:** `reactions_angry`<br />**Type:** metric     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Reactions</div> | The total number of all reactions on the post<br /><br />**Field Name:** `reactions_count`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comments</div>        | The number of comments on the post<br /><br />**Field Name:** `comments_count`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shares</div>          | The number of shares of the post<br /><br />**Field Name:** `shares_count`<br />**Type:** metric                 |

### Post Averages

|                                                                                      |                                                                                                          |
| ------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Likes Per Post</div>     | Average number of likes per post<br /><br />**Field Name:** `likesPerPost`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Reactions Per Post</div> | Average number of reactions per post<br /><br />**Field Name:** `reactionsPerPost`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comments Per Post</div>  | Average number of comments per post<br /><br />**Field Name:** `commentsPerPost`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shares Per Post</div>    | Average number of shares per post<br /><br />**Field Name:** `sharesPerPost`<br />**Type:** metric       |

### URL Engagement

|                                                                                            |                                                                                                                                             |
| ------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>URL Comment Count</div>        | The number of comments on the URL across Facebook<br /><br />**Field Name:** `urlCommentCount`<br />**Type:** metric                        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>URL Share Count</div>          | The number of times the URL has been shared on Facebook<br /><br />**Field Name:** `urlShareCount`<br />**Type:** metric                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>URL Reaction Count</div>       | The number of reactions on the URL across Facebook<br /><br />**Field Name:** `urlReactionCount`<br />**Type:** metric                      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>URL Comment Plugin Count</div> | The number of comments from the Facebook comment plugin on the URL<br /><br />**Field Name:** `urlCommentPluginCount`<br />**Type:** metric |

***

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