> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Insights Metrics & Dimensions

> Complete reference for Facebook Page Insights dimensions and metrics

<Info>
  **Last updated:** July 12, 2026
</Info>

<div style={{display: "flex", gap: "8px", marginBottom: "20px"}}>
  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    44 dimensions
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    67 metrics
  </div>
</div>

This reference covers all available dimensions and metrics for Facebook Insights data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

<div style={{display: "flex", gap: "8px", marginBottom: "20px", alignItems: "center"}}>
  <span style={{fontSize: "14px", fontWeight: "500", color: "#6B7280"}}>Supported destinations:</span>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Google Sheets
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Looker Studio
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    Claude
  </div>

  <div
    style={{
backgroundColor: "#f3f4f6",
color: "#374151",
padding: "4px 12px",
borderRadius: "16px",
fontSize: "14px",
fontWeight: "500"
}}
  >
    BigQuery
  </div>
</div>

## Dimensions

Dimensions are the attributes you can use to segment and group your Facebook Insights data.

### Page

|                                                                                     |                                                                                                         |
| ----------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page ID</div>           | The unique identifier of the page<br /><br />**Field Name:** `pageId`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Name</div>         | The name of the page<br /><br />**Field Name:** `pageName`<br />**Type:** dimension                     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Link</div>         | The URL link to the page<br /><br />**Field Name:** `pageLink`<br />**Type:** dimension                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Category</div>     | The category of the page<br /><br />**Field Name:** `pageCategory`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Description</div>  | The description of the page<br /><br />**Field Name:** `pageDescription`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page About</div>        | The about section of the page<br /><br />**Field Name:** `pageAbout`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Phone</div>        | The phone number of the page<br /><br />**Field Name:** `pagePhone`<br />**Type:** dimension            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Website</div>      | The website URL of the page<br /><br />**Field Name:** `pageWebsite`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Hours</div>        | The business hours of the page<br /><br />**Field Name:** `pageHours`<br />**Type:** dimension          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page City</div>         | The city where the page is located<br /><br />**Field Name:** `pageCity`<br />**Type:** dimension       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Country</div>      | The country where the page is located<br /><br />**Field Name:** `pageCountry`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Emails</div>       | The email addresses of the page<br /><br />**Field Name:** `pageEmails`<br />**Type:** dimension        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Picture</div>      | The profile picture URL of the page<br /><br />**Field Name:** `pagePicture`<br />**Type:** dimension   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Is Published</div> | Whether the page is published<br /><br />**Field Name:** `pageIsPublished`<br />**Type:** dimension     |

### Post

|                                                                                               |                                                                                                                                                                                   |
| --------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post ID</div>                     | The unique identifier of the post<br /><br />**Field Name:** `postId`<br />**Type:** dimension                                                                                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Message</div>                | The message content of the post<br /><br />**Field Name:** `postMessage`<br />**Type:** dimension                                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Created Time</div>           | The time the post was created<br /><br />**Field Name:** `postCreatedTime`<br />**Type:** dimension                                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Permalink URL</div>          | The permanent link URL to the post<br /><br />**Field Name:** `postPermalinkUrl`<br />**Type:** dimension                                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Status Type</div>            | The type of status update (e.g. mobile\_status\_update, added\_photos, added\_video)<br /><br />**Field Name:** `postStatusType`<br />**Type:** dimension                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Author Name</div>            | The name of the user or page that created the post<br /><br />**Field Name:** `postFromName`<br />**Type:** dimension                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Author ID</div>              | The ID of the user or page that created the post<br /><br />**Field Name:** `postFromId`<br />**Type:** dimension                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Full Picture URL</div>       | The full-sized picture URL attached to the post<br /><br />**Field Name:** `postFullPicture`<br />**Type:** dimension                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Attachment Type</div>        | The type of attachment (e.g. photo, video, link)<br /><br />**Field Name:** `postAttachmentType`<br />**Type:** dimension                                                         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Attachment URL</div>         | The URL of the attachment<br /><br />**Field Name:** `postAttachmentUrl`<br />**Type:** dimension                                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Attachment Description</div> | The description of the attachment<br /><br />**Field Name:** `postAttachmentDescription`<br />**Type:** dimension                                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Media Product Type</div>          | The type of content: REEL, PHOTO, ALBUM, or VIDEO. Derived from the post permalink and attachment type<br /><br />**Field Name:** `postMediaProductType`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Video ID</div>               | The video ID for video posts. Empty for non-video posts. Use this to join with video-level data<br /><br />**Field Name:** `postVideoId`<br />**Type:** dimension                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Is Published</div>           | Whether the post is published<br /><br />**Field Name:** `postIsPublished`<br />**Type:** dimension                                                                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Is Hidden</div>              | Whether the post is hidden from timeline<br /><br />**Field Name:** `postIsHidden`<br />**Type:** dimension                                                                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Is Expired</div>             | Whether the post has expired<br /><br />**Field Name:** `postIsExpired`<br />**Type:** dimension                                                                                  |

### Post Comment

|                                                                                  |                                                                                                          |
| -------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comment ID</div>     | The unique identifier of the comment<br /><br />**Field Name:** `postCommentId`<br />**Type:** dimension |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comment Text</div>   | The comment text<br /><br />**Field Name:** `postCommentText`<br />**Type:** dimension                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comment Author</div> | Author of the comment<br /><br />**Field Name:** `postCommentAuthor`<br />**Type:** dimension            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comment Date</div>   | Date of the comment<br /><br />**Field Name:** `postCommentDate`<br />**Type:** dimension                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comment Time</div>   | Time of the comment<br /><br />**Field Name:** `postCommentTime`<br />**Type:** dimension                |

### Followers Demographics

|                                                                                     |                                                                                                                                                                                                |
| ----------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Followers City</div>    | City where followers are located. Auto-added when using the Followers Count by City metric<br /><br />**Field Name:** `followersCity`<br />**Type:** dimension                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Followers Country</div> | Country code where followers are located (e.g. AR, US, BR). Auto-added when using the Followers Count by Country metric<br /><br />**Field Name:** `followersCountry`<br />**Type:** dimension |

### Lead

|                                                                                     |                                                                                                            |
| ----------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead ID</div>           | The unique identifier of the lead<br /><br />**Field Name:** `leadId`<br />**Type:** dimension             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Form ID</div>           | The ID of the lead form<br /><br />**Field Name:** `formId`<br />**Type:** dimension                       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Form Name</div>         | The name of the lead form<br /><br />**Field Name:** `formName`<br />**Type:** dimension                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead Created Time</div> | The time the lead was created<br /><br />**Field Name:** `leadCreatedTime`<br />**Type:** dimension        |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead Ad ID</div>        | The ID of the ad that generated the lead<br /><br />**Field Name:** `leadAdId`<br />**Type:** dimension    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead Field Name</div>   | The field name from the lead form<br /><br />**Field Name:** `leadName`<br />**Type:** dimension           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Lead Field Value</div>  | The field value submitted in the lead form<br /><br />**Field Name:** `leadValue`<br />**Type:** dimension |

## Metrics

Metrics are the numerical values you can measure and analyze from your Facebook Insights campaigns.

### Page Posts

|                                                                                                |                                                                                                                                                                                |
| ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Organic Impressions of Posts</div> | The number of times your Page's posts entered a person's screen through organic distribution<br /><br />**Field Name:** `page_posts_impressions_organic`<br />**Type:** metric |

### Page Engagement

|                                                                                         |                                                                                                                                                                              |
| --------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Post Engagements</div> | The number of times people have engaged with your posts through likes, comments and shares and more<br /><br />**Field Name:** `page_post_engagements`<br />**Type:** metric |

### Page

|                                                                                  |                                                                                                                                                                                                                    |
| -------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Fan Count</div> | The number of fans (likes) on the page. Returns a single snapshot of the current count. For historical daily tracking, use Page Followers instead<br /><br />**Field Name:** `pageFanCount`<br />**Type:** metric  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Followers</div> | The total number of followers of your Facebook Page (follows minus unfollows). Available as a daily time series to track follower growth over time<br /><br />**Field Name:** `page_follows`<br />**Type:** metric |

### Page Views

|                                                                                                  |                                                                                                                                                                                      |
| ------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Visits</div>                    | The number of times a Page's profile has been viewed by logged in and logged out people<br /><br />**Field Name:** `page_views_total`<br />**Type:** metric                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Media Views</div>               | The number of times your content was played or displayed. Content includes videos, posts, stories and ads<br /><br />**Field Name:** `page_media_view`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Media Views Paid</div>          | The number times paid distribution such as ads promoting your page was played or displayed<br /><br />**Field Name:** `page_media_view_paid`<br />**Type:** metric                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Media Views Organic</div>       | The number of times your organic content was played or displayed. Content includes videos, posts, stories<br /><br />**Field Name:** `page_media_view_organic`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Media Views Followers</div>     | The number of times your content was played by or displayed to page followers<br /><br />**Field Name:** `page_media_view_followers`<br />**Type:** metric                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Media Views Non-Followers</div> | The number of times your content was played by or displayed to non-followers<br /><br />**Field Name:** `page_media_view_non_followers`<br />**Type:** metric                        |

### Followers Demographics

|                                                                                              |                                                                                                                                                                                                            |
| -------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Followers Count by City</div>    | Lifetime follower count broken down by city. Each city becomes a separate row with the followersCity dimension auto-added<br /><br />**Field Name:** `page_follows_city`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Followers Count by Country</div> | Lifetime follower count broken down by country. Each country becomes a separate row with the followersCountry dimension auto-added<br /><br />**Field Name:** `page_follows_country`<br />**Type:** metric |

### Page Reactions

|                                                                                         |                                                                                                                                         |
| --------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Reactions: Like</div>  | Daily total post "like" reactions of a page<br /><br />**Field Name:** `page_actions_post_reactions_like_total`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Reactions: Love</div>  | Daily total post "love" reactions of a page<br /><br />**Field Name:** `page_actions_post_reactions_love_total`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Reactions: Wow</div>   | Daily total post "wow" reactions of a page<br /><br />**Field Name:** `page_actions_post_reactions_wow_total`<br />**Type:** metric     |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Reactions: Haha</div>  | Daily total post "haha" reactions of a page<br /><br />**Field Name:** `page_actions_post_reactions_haha_total`<br />**Type:** metric   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Reactions: Sorry</div> | Daily total post "sorry" reactions of a page<br /><br />**Field Name:** `page_actions_post_reactions_sorry_total`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Page Reactions: Anger</div> | Daily total post "anger" reactions of a page<br /><br />**Field Name:** `page_actions_post_reactions_anger_total`<br />**Type:** metric |

### Page Video

|                                                                                               |                                                                                                                                                                           |
| --------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Video Views</div>           | Total number of times page's videos have been viewed for more than 3 seconds<br /><br />**Field Name:** `page_video_views`<br />**Type:** metric                          |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unique Video Views</div>          | Total number of times page's videos have been played for unique people for more than 3 seconds<br /><br />**Field Name:** `page_video_views_unique`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Organic Video Views</div>         | Total number of times page's videos have been viewed for more than 3 seconds by organic reach<br /><br />**Field Name:** `page_video_views_organic`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Paid Video Views</div>            | Total number of times page's promoted videos have been viewed for more than 3 seconds<br /><br />**Field Name:** `page_video_views_paid`<br />**Type:** metric            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Auto-Played Video Views</div>     | The number of times your videos automatically played for at least 3 seconds<br /><br />**Field Name:** `page_video_views_autoplayed`<br />**Type:** metric                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Clicked to Play Video Views</div> | The number of times your videos played for at least 3 seconds after people clicked play<br /><br />**Field Name:** `page_video_views_click_to_play`<br />**Type:** metric |

### Page Video 30s

|                                                                                                   |                                                                                                                                                                                                |
| ------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total 30s Video Views</div>           | Total number of times page's videos have been viewed for more than 30 seconds<br /><br />**Field Name:** `page_video_complete_views_30s`<br />**Type:** metric                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unique 30s Video Views</div>          | The number of people who viewed your Page's videos for at least 30 seconds<br /><br />**Field Name:** `page_video_complete_views_30s_unique`<br />**Type:** metric                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Organic 30s Video Views</div>         | The number of times your Page's videos played for at least 30 seconds by organic reach<br /><br />**Field Name:** `page_video_complete_views_30s_organic`<br />**Type:** metric                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Paid 30s Video Views</div>            | The number of times your Page's promoted videos played for at least 30 seconds<br /><br />**Field Name:** `page_video_complete_views_30s_paid`<br />**Type:** metric                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Auto-Played 30s Video Views</div>     | The number of times your Page's automatically played videos played for at least 30 seconds<br /><br />**Field Name:** `page_video_complete_views_30s_autoplayed`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Clicked to Play 30s Video Views</div> | The number of times your Page's videos played for at least 30 seconds after people clicked play<br /><br />**Field Name:** `page_video_complete_views_30s_click_to_play`<br />**Type:** metric |

### Messaging

|                                                                                                         |                                                                                                                                                                                                                                           |
| ------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>New Conversations (Unique)</div>            | The number of messaging conversations on Facebook Messenger that began with people who had never messaged with your business before<br /><br />**Field Name:** `page_messages_new_conversations_unique`<br />**Type:** metric             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Blocked Conversations Count (Unique)</div>  | The number of conversations with the Page that have been blocked<br /><br />**Field Name:** `page_messages_blocked_conversations_unique`<br />**Type:** metric                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Reported Conversations Count (Unique)</div> | The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content<br /><br />**Field Name:** `page_messages_reported_conversations_unique`<br />**Type:** metric |

### Post Actions

|                                                                                     |                                                                                                                                                        |
| ----------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Total Clicks</div> | The number of times people clicked on anywhere in your posts without generating a story<br /><br />**Field Name:** `post_clicks`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Link Clicks</div>  | The number of link clicks on the post from post\_clicks\_by\_type<br /><br />**Field Name:** `postLinkClicks`<br />**Type:** metric                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Other Clicks</div> | The number of other clicks on the post from post\_clicks\_by\_type<br /><br />**Field Name:** `postOtherClicks`<br />**Type:** metric                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Photo Views</div>  | The number of photo views on the post from post\_clicks\_by\_type<br /><br />**Field Name:** `postPhotoViews`<br />**Type:** metric                    |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Likes on Post</div>     | The number of likes on the post from post\_activity\_by\_action\_type<br /><br />**Field Name:** `postLikesOnPost`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Comments on Post</div>  | The number of comments on the post from post\_activity\_by\_action\_type<br /><br />**Field Name:** `postCommentsOnPost`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Shares on Post</div>    | The number of shares on the post from post\_activity\_by\_action\_type<br /><br />**Field Name:** `postSharesOnPost`<br />**Type:** metric             |

### Post Reactions

|                                                                                            |                                                                                                               |
| ------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Post Reactions</div>     | Total post reactions by type<br /><br />**Field Name:** `postReactionsTotal`<br />**Type:** metric            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Post Comments</div>      | Total comments on the post<br /><br />**Field Name:** `postCommentsTotal`<br />**Type:** metric               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Like</div>     | Total "like" reactions of a post<br /><br />**Field Name:** `postReactionsLike`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Love</div>     | Total "love" reactions of a post<br /><br />**Field Name:** `postReactionsLove`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Wow</div>      | Total "wow" reactions of a post<br /><br />**Field Name:** `postReactionsWow`<br />**Type:** metric           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Haha</div>     | Total "haha" reactions of a post<br /><br />**Field Name:** `postReactionsHaha`<br />**Type:** metric         |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Sad</div>      | Total "sad" reactions of a post<br /><br />**Field Name:** `postReactionsSad`<br />**Type:** metric           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Angry</div>    | Total "angry" reactions of a post<br /><br />**Field Name:** `postReactionsAngry`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Thankful</div> | Total "thankful" reactions of a post<br /><br />**Field Name:** `postReactionsThankful`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Pride</div>    | Total "pride" reactions of a post<br /><br />**Field Name:** `postReactionsPride`<br />**Type:** metric       |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Post Reactions: Care</div>     | Total "care" reactions of a post<br /><br />**Field Name:** `postReactionsCare`<br />**Type:** metric         |

### Post Video

|                                                                                                       |                                                                                                                                                                                                                               |
| ----------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Post Video Views</div>              | The number of times your video was viewed for 3 seconds or more<br /><br />**Field Name:** `post_video_views`<br />**Type:** metric                                                                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Organic Post Video Views</div>            | The number of times your video was viewed for 3 seconds or more by organic reach<br /><br />**Field Name:** `post_video_views_organic`<br />**Type:** metric                                                                  |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Paid Post Video Views</div>               | The number of times your promoted video was viewed for 3 seconds or more<br /><br />**Field Name:** `post_video_views_paid`<br />**Type:** metric                                                                             |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unique Post Video Views</div>             | The number of unique people who viewed your video for 3 seconds or more<br /><br />**Field Name:** `post_video_views_unique`<br />**Type:** metric                                                                            |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Autoplayed Post Video Views</div>         | The number of times your video was auto-played and viewed for 3 seconds or more<br /><br />**Field Name:** `post_video_views_autoplayed`<br />**Type:** metric                                                                |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Clicked-to-Play Post Video Views</div>    | The number of times a user clicked to play your video and viewed it for 3 seconds or more<br /><br />**Field Name:** `post_video_views_clicked_to_play`<br />**Type:** metric                                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Organic Complete Video Views</div>        | The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach<br /><br />**Field Name:** `post_video_complete_views_organic`<br />**Type:** metric                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unique Organic Complete Video Views</div> | The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach<br /><br />**Field Name:** `post_video_complete_views_organic_unique`<br />**Type:** metric                   |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Paid Complete Video Views</div>           | The number of times your promoted videos played from the beginning to 95%, or more, of its length<br /><br />**Field Name:** `post_video_complete_views_paid`<br />**Type:** metric                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Unique Paid Complete Video Views</div>    | The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length<br /><br />**Field Name:** `post_video_complete_views_paid_unique`<br />**Type:** metric                               |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total Video Views with Sound On</div>     | Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first<br /><br />**Field Name:** `post_video_views_sound_on`<br />**Type:** metric                                 |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Organic Video View Time (s)</div>         | The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos<br /><br />**Field Name:** `post_video_view_time_organic`<br />**Type:** metric                                           |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Paid Video View Time (s)</div>            | The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they are shorter than 3 seconds<br /><br />**Field Name:** `post_video_view_time_paid`<br />**Type:** metric      |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total 60s Video Views</div>               | The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer<br /><br />**Field Name:** `post_video_views_60s_excludes_shorter`<br />**Type:** metric |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Total 15s Video Views</div>               | The number of times your videos played for at least 15 seconds, or for nearly their total length if they are shorter than 15 seconds<br /><br />**Field Name:** `post_video_views_15s`<br />**Type:** metric                  |

### Lead

|                                                                                    |                                                                                                             |
| ---------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------- |
| <div style={{width: "min(200px, 35vw)", minWidth: "120px"}}>Form Leads Count</div> | The number of leads collected by the form<br /><br />**Field Name:** `formLeadsCount`<br />**Type:** metric |

***

## Related

<CardGroup cols={2}>
  <Card title="Fields Catalog" icon="book" href="/fields-catalog/index">
    Browse all platforms
  </Card>

  <Card title="Instagram Insights Fields" icon="chart-bar" href="/data-source/instagram-insights/fields">
    Instagram Insights metrics & dimensions
  </Card>

  <Card title="Facebook Public Data Fields" icon="chart-bar" href="/data-source/facebook-public-data/fields">
    Facebook Public Data metrics & dimensions
  </Card>

  <Card title="TikTok Organic Fields" icon="chart-bar" href="/data-source/tiktok-organic/fields">
    TikTok Organic metrics & dimensions
  </Card>
</CardGroup>