> ## Documentation Index > Fetch the complete documentation index at: https://support.detrics.io/llms.txt > Use this file to discover all available pages before exploring further. # Criteo Ads Metrics & Dimensions > Complete reference for Criteo Ads dimensions and metrics **Last updated:** August 7, 2026

38 dimensions

58 metrics

This reference covers all available dimensions and metrics for Criteo Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.

Supported destinations:

Google Sheets

Claude

BigQuery

## Dimensions Dimensions are the attributes you can use to segment and group your Criteo Ads data. ### Most Used | | | | --------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------- | |

Advertiser ID

| Numeric Criteo advertiser identifier.

**Field Name:** `advertiserId`
**Type:** dimension | |

Advertiser Name

| Display name of the Criteo advertiser account.

**Field Name:** `advertiserName`
**Type:** dimension | |

Campaign ID

| Numeric Criteo campaign identifier.

**Field Name:** `campaignId`
**Type:** dimension | |

Campaign Name

| Display name of the campaign.

**Field Name:** `campaignName`
**Type:** dimension | |

Ad Set ID

| Numeric Criteo ad set identifier.

**Field Name:** `adsetId`
**Type:** dimension | |

Ad Set Name

| Display name of the ad set.

**Field Name:** `adsetName`
**Type:** dimension | |

Ad ID

| Numeric Criteo ad identifier.

**Field Name:** `adId`
**Type:** dimension | |

Ad Name

| Display name of the ad.

**Field Name:** `adName`
**Type:** dimension | ### Attribution | | | | ------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------- | |

Device

| Device the impression/click was served on (Desktop, Mobile, Tablet, Other).

**Field Name:** `device`
**Type:** dimension | |

| Operating system (Android, iOS, Windows, macOS, Other).

**Field Name:** `os`
**Type:** dimension | |

Channel

| Overarching channel (Display, Social, Retail Media, etc.). See Ad Channel for finer detail.

**Field Name:** `channel`
**Type:** dimension | |

Ad Channel

| Fine-grained channel — e.g. WebDisplay, InAppDisplay, Facebook, Instagram, Pinterest.

**Field Name:** `adChannel`
**Type:** dimension | |

Social Platform

| Social platform the impression was served on (Facebook, Instagram, Pinterest).

**Field Name:** `socialPlatform`
**Type:** dimension | |

Marketing Objective

| High-level marketing objective (Consideration, Conversion, etc.).

**Field Name:** `marketingObjective`
**Type:** dimension | |

Goal

| Specific optimization goal configured on the campaign.

**Field Name:** `goal`
**Type:** dimension | ### Product Feed | | | | ------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------- | |

Category ID

| Criteo product-catalog category identifier.

**Field Name:** `categoryId`
**Type:** dimension | |

Category Name

| Human-readable name of the product-catalog category.

**Field Name:** `categoryName`
**Type:** dimension | |

Coupon ID

| Numeric identifier for the coupon (creative overlay).

**Field Name:** `couponId`
**Type:** dimension | |

Coupon Name

| Human-readable coupon name.

**Field Name:** `couponName`
**Type:** dimension | ### Ad Set Settings | | | | -------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | |

Ad Set Status

| Ad set status (Active, Inactive, Deleted).

**Field Name:** `adsetStatus`
**Type:** dimension | |

Ad Set Delivery Status

| Current delivery state (Delivering, NotDelivering, DraftUnknown).

**Field Name:** `adsetDeliveryStatus`
**Type:** dimension | |

Ad Set Start Date

| Configured start date of the ad set.

**Field Name:** `adsetStartDate`
**Type:** dimension | |

Ad Set End Date

| Configured end date of the ad set (empty if open-ended).

**Field Name:** `adsetEndDate`
**Type:** dimension | |

Ad Set Objective

| The optimization objective configured on the ad set.

**Field Name:** `adsetObjective`
**Type:** dimension | |

Ad Set Media Type

| Media type (Display, Video, etc.).

**Field Name:** `adsetMediaType`
**Type:** dimension | |

Currency

| ISO currency code the advertiser account is billed in.

**Field Name:** `accountCurrency`
**Type:** dimension | |

Ad Set Bid Type

| Bidding strategy configured on the ad set (Manual, TargetCPO, TargetROAS, etc.).

**Field Name:** `adsetBidStrategy`
**Type:** dimension | |

Budget Strategy

| Budget cap type (Capped or Uncapped).

**Field Name:** `budgetStrategy`
**Type:** dimension | |

Budget Renewal

| How often the budget resets (Daily, Weekly, Monthly, Lifetime).

**Field Name:** `budgetRenewal`
**Type:** dimension | |

Budget Delivery Smoothing

| Smoothing mode (AsFastAsPossible, Smooth) controlling pacing across the day/period.

**Field Name:** `budgetDeliverySmoothing`
**Type:** dimension | |

Budget Delivery Week

| Delivery-week configuration for weekly budgets.

**Field Name:** `budgetDeliveryWeek`
**Type:** dimension | |

Targeted Environments

| Environments (Web, InApp) the ad set is configured to serve on.

**Field Name:** `targetedEnvironments`
**Type:** dimension | |

Targeted Devices

| Devices (Desktop, Mobile, Tablet, Other) targeted by the ad set.

**Field Name:** `targetedDevices`
**Type:** dimension | |

Targeted Operating Systems

| Operating systems (Android, iOS, Windows, macOS) targeted by the ad set.

**Field Name:** `targetedOperatingSystems`
**Type:** dimension | |

Targeted Countries

| ISO country codes targeted by the ad set (semicolon-separated).

**Field Name:** `targetedCountries`
**Type:** dimension | |

Targeted Subdivisions

| Sub-national regions (states, provinces) targeted by the ad set.

**Field Name:** `targetedSubdivisions`
**Type:** dimension | |

Targeted Zip Codes

| Zip / postal codes targeted by the ad set.

**Field Name:** `targetedZipCodes`
**Type:** dimension | |

Frequency Cap Period

| Frequency-cap period (Daily, Weekly, Monthly, Lifetime, Advanced). "Advanced" custom rules return -1 for Maximum Impressions.

**Field Name:** `frequencyCapPeriod`
**Type:** dimension | ## Metrics Metrics are the numerical values you can measure and analyze from your Criteo Ads campaigns. ### Volume | | | | ----------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- | |

Impressions

| Total impressions (Criteo "Displays") delivered.

**Field Name:** `impressions`
**Type:** metric | |

Clicks

| Total clicks recorded on Criteo ads.

**Field Name:** `clicks`
**Type:** metric | |

Exposed Users

| Unique users that saw at least one impression.

**Field Name:** `exposedUsers`
**Type:** metric | |

Audience

| Total addressable audience size for the ad set.

**Field Name:** `audience`
**Type:** metric | |

Reach

| Share of the audience that saw at least one impression (0–100 %).

**Field Name:** `reach`
**Type:** metric | |

Frequency

| Average number of impressions per exposed user.

**Field Name:** `frequency`
**Type:** metric | |

Potential Displays

| Number of display opportunities Criteo could have won.

**Field Name:** `potentialDisplays`
**Type:** metric | |

Overall Competition Win

| Share of display auctions Criteo won across all channels (0–100 %).

**Field Name:** `overallCompetitionWin`
**Type:** metric | ### Cost & Efficiency | | | | ------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------- | |

Cost

| Total advertiser cost in the advertiser's own currency.

**Field Name:** `cost`
**Type:** metric | |

CPC

| Cost per click (Cost / Clicks).

**Field Name:** `cpc`
**Type:** metric | |

eCPC

| Effective cost per click as computed by Criteo.

**Field Name:** `ecpc`
**Type:** metric | |

eCPM

| Effective cost per 1,000 impressions.

**Field Name:** `ecpm`
**Type:** metric | |

CTR

| Click-through rate (Clicks / Impressions) as a percentage.

**Field Name:** `ctr`
**Type:** metric | |

Cost of Sale (COS)

| Cost / Revenue as a percentage.

**Field Name:** `costOfSale`
**Type:** metric | |

Cost per Order (CPO)

| Cost / Sales.

**Field Name:** `costPerOrder`
**Type:** metric | |

Advertiser Value

| Custom advertiser value reported through Criteo's value optimization.

**Field Name:** `advertiserValue`
**Type:** metric | |

Cost of Advertiser Value

| Cost / Advertiser Value.

**Field Name:** `costOfAdvertiserValue`
**Type:** metric | ### Conversion | | | | --------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------- | |

Sales

| Total sales attributed under the advertiser's configured attribution rules.

**Field Name:** `sales`
**Type:** metric | |

Revenue

| Total revenue attributed under the advertiser's configured attribution rules.

**Field Name:** `revenue`
**Type:** metric | |

ROAS

| Return on ad spend (Revenue / Cost).

**Field Name:** `roas`
**Type:** metric | |

Conversion Rate

| Sales / Clicks as a percentage.

**Field Name:** `conversionRate`
**Type:** metric | |

Average Cart

| Revenue / Sales.

**Field Name:** `averageCart`
**Type:** metric | ### Visit Quality | | | | ------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------ | |

Visits

| Total site visits driven by Criteo clicks.

**Field Name:** `visits`
**Type:** metric | |

Qualified Visits

| Visits that met Criteo's "qualified" criteria (multi-page, non-bounce).

**Field Name:** `qualifiedVisits`
**Type:** metric | |

Cost per Visit

| Cost / Visits.

**Field Name:** `costPerVisit`
**Type:** metric | |

Cost per Qualified Visit

| Cost / Qualified Visits.

**Field Name:** `costPerQualifiedVisit`
**Type:** metric | |

Bounce Rate

| Share of visits that bounced (0–100 %).

**Field Name:** `bounceRate`
**Type:** metric | ### Viewability | | | | --------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------- | |

Viewable Displays

| Impressions counted as viewable per MRC standards.

**Field Name:** `viewableDisplays`
**Type:** metric | |

Non-Viewable Displays

| Impressions counted as non-viewable per MRC standards.

**Field Name:** `nonViewableDisplays`
**Type:** metric | |

Untrackable Displays

| Impressions where viewability could not be measured.

**Field Name:** `untrackableDisplays`
**Type:** metric | |

Invalid Displays

| Impressions filtered out as invalid traffic.

**Field Name:** `invalidDisplays`
**Type:** metric | |

Invalid Clicks

| Clicks filtered out as invalid traffic.

**Field Name:** `invalidClicks`
**Type:** metric | ### App | | | | ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------- | |

App Installs

| Post-click app installs attributed to Criteo.

**Field Name:** `appInstalls`
**Type:** metric | |

Cost per Install

| Cost / App Installs.

**Field Name:** `costPerInstall`
**Type:** metric | |

Install Rate

| App Installs / Clicks as a percentage.

**Field Name:** `installRate`
**Type:** metric | |

Post-Install Sales

| Sales attributed to post-install actions in the app.

**Field Name:** `postInstallSales`
**Type:** metric | |

Post-Install Order Value

| Revenue from post-install actions in the app.

**Field Name:** `postInstallOrderValue`
**Type:** metric | |

Post-Install Conversion Rate

| Post-Install Sales / App Installs as a percentage.

**Field Name:** `postInstallConversionRate`
**Type:** metric | |

Post-Install Cost of Sale

| Cost / Post-Install Order Value as a percentage.

**Field Name:** `postInstallCostOfSale`
**Type:** metric | |

Post-Install Cost per Order

| Cost / Post-Install Sales.

**Field Name:** `postInstallCostPerOrder`
**Type:** metric | |

Post-Install ROAS

| Post-Install Order Value / Cost.

**Field Name:** `postInstallRoas`
**Type:** metric | ### Omnichannel | | | | ------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------- | |

Omnichannel Sales

| Sales blended across online + offline touchpoints.

**Field Name:** `omnichannelSales`
**Type:** metric | |

Omnichannel Revenue

| Revenue blended across online + offline touchpoints.

**Field Name:** `omnichannelRevenue`
**Type:** metric | |

Omnichannel ROAS

| Omnichannel Revenue / Cost.

**Field Name:** `omnichannelRoas`
**Type:** metric | ### Video | | | | ----------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | |

Video Started

| Video plays that started.

**Field Name:** `videoStarted`
**Type:** metric | |

Video First Quartile

| Videos watched to at least 25 %.

**Field Name:** `videoFirstQuartile`
**Type:** metric | |

Video Midpoint

| Videos watched to at least 50 %.

**Field Name:** `videoMidpoint`
**Type:** metric | |

Video Third Quartile

| Videos watched to at least 75 %.

**Field Name:** `videoThirdQuartile`
**Type:** metric | |

Video Completed

| Videos watched to completion.

**Field Name:** `videoCompleted`
**Type:** metric | |

Video AVOC

| Audible & Visible on Completion — plays that were fully audible and viewable at completion.

**Field Name:** `videoAvoc`
**Type:** metric | |

Video Start Rate

| Video Started / Impressions as a percentage.

**Field Name:** `videoStartRate`
**Type:** metric | |

Video Completion Rate

| Video Completed / Video Started as a percentage.

**Field Name:** `videoCompletionRate`
**Type:** metric | |

Video Average View Rate

| Average watched share across all video starts (0–100 %).

**Field Name:** `videoAverageViewRate`
**Type:** metric | |

Video CPV

| Cost per video view (Cost / Video Started).

**Field Name:** `videoCpv`
**Type:** metric | |

Video CPCV

| Cost per completed video view (Cost / Video Completed).

**Field Name:** `videoCpcv`
**Type:** metric | ### Ad Set Settings | | | | ------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |

Ad Set Bid Value

| Configured bid value for the ad set (in advertiser currency).

**Field Name:** `adsetBidValue`
**Type:** metric | |

Budget Amount

| Configured budget amount (in advertiser currency).

**Field Name:** `budgetAmount`
**Type:** metric | |

Maximum Impressions

| Frequency cap value. Returns -1 when Frequency Cap Period is "Advanced" (custom multi-rule cap).

**Field Name:** `maximumImpressions`
**Type:** metric | *** ## Related Browse all platforms Meta Ads metrics & dimensions Google Ads metrics & dimensions TikTok Ads metrics & dimensions