> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Bing Ads Metrics & Dimensions
> Complete reference for Bing Ads dimensions and metrics
**Last updated:** July 31, 2026
This reference covers all available dimensions and metrics for Bing Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Looker Studio
Claude
BigQuery
## Dimensions
Dimensions are the attributes you can use to segment and group your Bing Ads data.
### Most Used
| | |
| --------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- |
| Account Id
|
**Field Name:** `AccountId`
**Type:** dimension |
| Account Name
|
**Field Name:** `AccountName`
**Type:** dimension |
| Campaign Id
|
**Field Name:** `CampaignId`
**Type:** dimension |
| Campaign Name
|
**Field Name:** `CampaignName`
**Type:** dimension |
| Campaign Labels
| Labels applied to the campaign (semicolon-separated when multiple)
**Field Name:** `CampaignLabels`
**Type:** dimension |
| Ad Group Id
|
**Field Name:** `AdGroupId`
**Type:** dimension |
| Ad Group Name
|
**Field Name:** `AdGroupName`
**Type:** dimension |
| Ad Group Labels
| Labels applied to the ad group (semicolon-separated when multiple)
**Field Name:** `AdGroupLabels`
**Type:** dimension |
### Ad
| | |
| ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- |
| Ad Id
|
**Field Name:** `AdId`
**Type:** dimension |
| Ad Type
| The type of ad
**Field Name:** `AdType`
**Type:** dimension |
| Ad Title
| The title/headline of the ad
**Field Name:** `AdTitle`
**Type:** dimension |
| Ad Description
| The first ad description that appears below the path in your ad
**Field Name:** `AdDescription`
**Type:** dimension |
| Ad Description 2
| The second ad description that appears below the path in your ad
**Field Name:** `AdDescription2`
**Type:** dimension |
| Headline
| The headline of the ad
**Field Name:** `Headline`
**Type:** dimension |
| Long Headline
| The long headline of the ad
**Field Name:** `LongHeadline`
**Type:** dimension |
| Ad Status
| Status of the ad
**Field Name:** `AdStatus`
**Type:** dimension |
| Ad Labels
| Labels of the ad
**Field Name:** `AdLabels`
**Type:** dimension |
| Ad Distribution
| Distribution of the ad
**Field Name:** `AdDistribution`
**Type:** dimension |
| Language
| Language of the ad
**Field Name:** `Language`
**Type:** dimension |
### Budget
| | |
| --------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- |
| Campaign Daily Budget
|
**Field Name:** `CampaignDailyBudget`
**Type:** dimension |
| Campaign Budget Type
|
**Field Name:** `CampaignBudgetType`
**Type:** dimension |
| Budget Name
| Name of the budget
**Field Name:** `BudgetName`
**Type:** dimension |
| Budget Status
| Status of the budget
**Field Name:** `BudgetStatus`
**Type:** dimension |
### Breakdowns
| | |
| -------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- |
| Network
| Network of the ad
**Field Name:** `Network`
**Type:** dimension |
| Delivered Match Type
| Type of delivered match
**Field Name:** `DeliveredMatchType`
**Type:** dimension |
| Device OS
| Operating system of the device
**Field Name:** `DeviceOS`
**Type:** dimension |
| Device Type
| Type of the device
**Field Name:** `DeviceType`
**Type:** dimension |
| Top vs Other
| Indicates whether the ad appeared in top or other positions
**Field Name:** `TopVsOther`
**Type:** dimension |
### URLs
| | |
| ----------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------ |
| Final URL
| Final URL of the ad
**Field Name:** `FinalUrl`
**Type:** dimension |
| Display URL
| URL displayed in the ad
**Field Name:** `DisplayUrl`
**Type:** dimension |
| Final Mobile URL
| Final mobile URL of the ad
**Field Name:** `FinalMobileUrl`
**Type:** dimension |
| Final App URL
| Final app URL of the ad
**Field Name:** `FinalAppUrl`
**Type:** dimension |
| Final URL Suffix
| Suffix of the final URL
**Field Name:** `FinalUrlSuffix`
**Type:** dimension |
| Tracking Template
| The tracking template used for the ad
**Field Name:** `TrackingTemplate`
**Type:** dimension |
### Status
| | |
| --------------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| Account Status
|
**Field Name:** `AccountStatus`
**Type:** dimension |
| Campaign Status
|
**Field Name:** `CampaignStatus`
**Type:** dimension |
| Ad Group Status
|
**Field Name:** `AdGroupStatus`
**Type:** dimension |
### Types
| | |
| ------------------------------------------------------------------------------- | ------------------------------------------------------------------- |
| Campaign Type
|
**Field Name:** `CampaignType`
**Type:** dimension |
### Additional
| | |
| ---------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------- |
| Account Number
| Number of the account
**Field Name:** `AccountNumber`
**Type:** dimension |
| Customer Id
|
**Field Name:** `CustomerId`
**Type:** dimension |
| Base Campaign Id
|
**Field Name:** `BaseCampaignId`
**Type:** dimension |
| Customer Name
|
**Field Name:** `CustomerName`
**Type:** dimension |
| Currency Code
|
**Field Name:** `CurrencyCode`
**Type:** dimension |
### Search Terms
| | |
| --------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ |
| Search Query
| The search term used by your audience when your ad was shown
**Field Name:** `SearchQuery`
**Type:** dimension |
| Keyword
| The keyword text that matched the search query
**Field Name:** `Keyword`
**Type:** dimension |
| Keyword Id
| Microsoft Advertising keyword identifier
**Field Name:** `KeywordId`
**Type:** dimension |
| Keyword Status
| The status of the keyword
**Field Name:** `KeywordStatus`
**Type:** dimension |
| Ad Group Criterion Id
| Ad group criterion identifier
**Field Name:** `AdGroupCriterionId`
**Type:** dimension |
| Bid Match Type
| The keyword bid match type (Broad, Exact, Phrase)
**Field Name:** `BidMatchType`
**Type:** dimension |
### Keywords
| | |
| ----------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------- |
| Keyword Labels
| Labels applied to the keyword
**Field Name:** `KeywordLabels`
**Type:** dimension |
| Bid Strategy Type
| The bid strategy type used for the keyword
**Field Name:** `BidStrategyType`
**Type:** dimension |
### Conversion Goals
| | |
| --------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Goal
| The name of the conversion goal you set up in Microsoft Advertising
**Field Name:** `Goal`
**Type:** dimension |
| Goal Type
| The type of conversion goal: AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, or Url
**Field Name:** `GoalType`
**Type:** dimension |
## Metrics
Metrics are the numerical values you can measure and analyze from your Bing Ads campaigns.
### Most Used
| | |
| ----------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------- |
| Spend
| Total amount spent on your ads
**Field Name:** `Spend`
**Type:** metric |
| Impressions
| Number of times your ads were shown
**Field Name:** `Impressions`
**Type:** metric |
| Clicks
| Number of clicks on your ads
**Field Name:** `Clicks`
**Type:** metric |
| CTR
| Click-through Rate
**Field Name:** `Ctr`
**Type:** metric |
| CPC
| The average cost per click (CPC)
**Field Name:** `AverageCpc`
**Type:** metric |
| CPM
| The total advertising cost divided by the number of impressions
**Field Name:** `AverageCpm`
**Type:** metric |
### Conversions
| | |
| ---------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------- |
| Conversions
| Primary conversion of your campaign
**Field Name:** `Conversions`
**Type:** metric |
| All Conversions
| Total number of all conversions
**Field Name:** `AllConversions`
**Type:** metric |
| Conversion Rate
|
**Field Name:** `ConversionRate`
**Type:** metric |
| Cost per Conversion
|
**Field Name:** `CostPerConversion`
**Type:** metric |
| Purchases
| Number of purchases
**Field Name:** `Purchases`
**Type:** metric |
| Sales
| Number of sales
**Field Name:** `Sales`
**Type:** metric |
| Assists
| Number of conversions your ads assisted
**Field Name:** `Assists`
**Type:** metric |
| Subscriptions
| Number of subscriptions
**Field Name:** `Subscriptions`
**Type:** metric |
| All Conversion Rate
| Conversion rate for all conversions
**Field Name:** `AllConversionRate`
**Type:** metric |
| View Through Conversions
| Number of conversions from view-through interactions
**Field Name:** `ViewThroughConversions`
**Type:** metric |
| View Through Conversions Qualified
| Number of qualified view-through conversions
**Field Name:** `ViewThroughConversionsQualified`
**Type:** metric |
| View Through Rate
| Rate of view-through conversions
**Field Name:** `ViewThroughRate`
**Type:** metric |
| All Conversions Qualified
| Total number of qualified conversions
**Field Name:** `AllConversionsQualified`
**Type:** metric |
| All Cost Per Conversion
| Average cost per all conversions
**Field Name:** `AllCostPerConversion`
**Type:** metric |
### Revenue
| | |
| -------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------- |
| Revenue
| Total revenue generated
**Field Name:** `Revenue`
**Type:** metric |
| ROAS
| Return on ad spend for conversions
**Field Name:** `ReturnOnAdSpend`
**Type:** metric |
| All Return On Ad Spend
| Return on ad spend for all conversions
**Field Name:** `AllReturnOnAdSpend`
**Type:** metric |
| All Revenue
| Total revenue from all conversions
**Field Name:** `AllRevenue`
**Type:** metric |
| All Revenue Per Conversion
| Average revenue per all conversions
**Field Name:** `AllRevenuePerConversion`
**Type:** metric |
| View Through Revenue
| Revenue from view-through conversions
**Field Name:** `ViewThroughRevenue`
**Type:** metric |
| Revenue Per Assist
| Average revenue per assist
**Field Name:** `RevenuePerAssist`
**Type:** metric |
| Revenue Per Conversion
| Average revenue per conversion
**Field Name:** `RevenuePerConversion`
**Type:** metric |
| Revenue Per Install
| Average revenue per install
**Field Name:** `RevenuePerInstall`
**Type:** metric |
| Revenue Per Sale
| Average revenue per sale
**Field Name:** `RevenuePerSale`
**Type:** metric |
### CTR
| | |
| ------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------- |
| Expected CTR
| Expected click-through rate
**Field Name:** `ExpectedCtr`
**Type:** metric |
| Quality Score
| Quality score of the ad
**Field Name:** `QualityScore`
**Type:** metric |
| Historical Expected CTR
| Historical expected click-through rate
**Field Name:** `HistoricalExpectedCtr`
**Type:** metric |
| Historical Quality Score
| Historical quality score of the ad
**Field Name:** `HistoricalQualityScore`
**Type:** metric |
| Historical Ad Relevance
| Historical ad relevance score
**Field Name:** `HistoricalAdRelevance`
**Type:** metric |
### Call Tracking
| | |
| ----------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------- |
| Phone Calls
| Number of phone calls
**Field Name:** `PhoneCalls`
**Type:** metric |
| Phone Impressions
| Number of phone call impressions
**Field Name:** `PhoneImpressions`
**Type:** metric |
| PTR
| Phone-through rate
**Field Name:** `Ptr`
**Type:** metric |
### Search
| | |
| ------------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Impressions Lost to Budget
|
**Field Name:** `ImpressionLostToBudgetPercent`
**Type:** metric |
| Impressions Lost to Rank
|
**Field Name:** `ImpressionLostToRankAggPercent`
**Type:** metric |
| Impressions Share
|
**Field Name:** `ImpressionSharePercent`
**Type:** metric |
| Top Impressions Share Lost to Budget
|
**Field Name:** `TopImpressionShareLostToBudgetPercent`
**Type:** metric |
| Top Impression Share Lost to Rank
|
**Field Name:** `TopImpressionShareLostToRankPercent`
**Type:** metric |
| Top Impressions Share
|
**Field Name:** `TopImpressionSharePercent`
**Type:** metric |
| Absolute Top Impression Rate
| How often your ad was in the first position as a percentage of impressions
**Field Name:** `AbsoluteTopImpressionRatePercent`
**Type:** metric |
| Top Impression Rate
| How often your ad was in the mainline (top placement above search results)
**Field Name:** `TopImpressionRatePercent`
**Type:** metric |
### Video
| | |
| --------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- |
| CPV
| Average total spend divided by video views
**Field Name:** `AverageCPV`
**Type:** metric |
| Video Views
| Number of times your video ads were viewed
**Field Name:** `VideoViews`
**Type:** metric |
| Video Views at 25%
| Number of times your video ads were viewed at least 25%
**Field Name:** `VideoViewsAt25Percent`
**Type:** metric |
| Video Views at 50%
| Number of times your video ads were viewed at least 50%
**Field Name:** `VideoViewsAt50Percent`
**Type:** metric |
| Video Views at 75%
| Number of times your video ads were viewed at least 75%
**Field Name:** `VideoViewsAt75Percent`
**Type:** metric |
| Video Completion Rate
| Percentage of video views that were completed
**Field Name:** `VideoCompletionRate`
**Type:** metric |
| Average Watch Time Per Impression
| Average time spent watching video per impression
**Field Name:** `AverageWatchTimePerImpression`
**Type:** metric |
| Average Watch Time Per Video View
| Average time spent watching video per view
**Field Name:** `AverageWatchTimePerVideoView`
**Type:** metric |
### New Customers
| | |
| ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ |
| New Customer CPA
| Cost per acquisition for new customers
**Field Name:** `NewCustomerCPA`
**Type:** metric |
| New Customer Conversion Rate
| Conversion rate for new customers
**Field Name:** `NewCustomerConversionRate`
**Type:** metric |
| New Customer Conversions
| Number of conversions from new customers
**Field Name:** `NewCustomerConversions`
**Type:** metric |
| New Customer ROAS
| Return on ad spend for new customers
**Field Name:** `NewCustomerReturnOnAdSpend`
**Type:** metric |
| New Customer Revenue
| Revenue from new customers
**Field Name:** `NewCustomerRevenue`
**Type:** metric |
### App
| | |
| ------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------- |
| Installs
| Number of app installs
**Field Name:** `Installs`
**Type:** metric |
| App Installs
| Number of app installations
**Field Name:** `AppInstalls`
**Type:** metric |
| Downloads
| Number of app downloads
**Field Name:** `Downloads`
**Type:** metric |
| Post Click Download Rate
| Rate of downloads after clicking
**Field Name:** `PostClickDownloadRate`
**Type:** metric |
| Post Click Install Rate
| Rate of installs after clicking
**Field Name:** `PostClickInstallRate`
**Type:** metric |
| Post Install Purchase Rate
| Rate of purchases after installing
**Field Name:** `PostInstallPurchaseRate`
**Type:** metric |
| Post Install Subscription Rate
| Rate of subscriptions after installing
**Field Name:** `PostInstallSubscriptionRate`
**Type:** metric |
| Cost Per Download
| Average cost per download
**Field Name:** `CostPerDownload`
**Type:** metric |
| Cost Per Install
| Average cost per install
**Field Name:** `CostPerInstall`
**Type:** metric |
### Low Quality Traffic
| | |
| --------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
| Low Quality Clicks
| Number of low quality clicks
**Field Name:** `LowQualityClicks`
**Type:** metric |
| Low Quality Clicks Percent
| Percentage of low quality clicks
**Field Name:** `LowQualityClicksPercent`
**Type:** metric |
| Low Quality Conversion Rate
| Conversion rate for low quality clicks
**Field Name:** `LowQualityConversionRate`
**Type:** metric |
| Low Quality Conversions
| Number of conversions from low quality clicks
**Field Name:** `LowQualityConversions`
**Type:** metric |
| Low Quality Conversions Qualified
| Number of qualified conversions from low quality clicks
**Field Name:** `LowQualityConversionsQualified`
**Type:** metric |
| Low Quality General Clicks
| Number of low quality general clicks
**Field Name:** `LowQualityGeneralClicks`
**Type:** metric |
| Low Quality Impressions
| Number of low quality impressions
**Field Name:** `LowQualityImpressions`
**Type:** metric |
| Low Quality Impressions Percent
| Percentage of low quality impressions
**Field Name:** `LowQualityImpressionsPercent`
**Type:** metric |
| Low Quality Sophisticated Clicks
| Number of low quality sophisticated clicks
**Field Name:** `LowQualitySophisticatedClicks`
**Type:** metric |
### Position
| | |
| ---------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------- |
| Average Position
| The average position of the ad on a webpage
**Field Name:** `AveragePosition`
**Type:** metric |
### Keywords
| | |
| ----------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- |
| Current Max CPC
| The current maximum CPC bid for the keyword
**Field Name:** `CurrentMaxCpc`
**Type:** metric |
| First Page Bid
| The estimated bid required for first page placement
**Field Name:** `FirstPageBid`
**Type:** metric |
| Mainline Bid
| The estimated bid required for mainline placement
**Field Name:** `MainlineBid`
**Type:** metric |
| Mainline 1 Bid
| The estimated bid required for first mainline position
**Field Name:** `Mainline1Bid`
**Type:** metric |
| Quality Impact
| The impact of quality score on ad performance
**Field Name:** `QualityImpact`
**Type:** metric |
| Ad Relevance
| How closely related your ad is to the keyword
**Field Name:** `AdRelevance`
**Type:** metric |
| Landing Page Experience
| The quality of your landing page experience
**Field Name:** `LandingPageExperience`
**Type:** metric |
***
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