> ## Documentation Index
> Fetch the complete documentation index at: https://support.detrics.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Changelog
> Latest updates and releases
**Last updated:** July 17, 2026
# Changelog
Stay up to date with the latest changes and improvements to Detrics.
***
## New Platform Integrations
The latest platforms added to Detrics. Connect these data sources to pull analytics into Google Sheets, Looker Studio, BigQuery, and the Detrics web app.
Bing SEO data with field names that mirror Google Search Console: search performance, crawl stats, crawl issues, sitemaps, and blocked URLs.
*July 2026*
Cold email outreach analytics with **75+ fields** across campaigns, steps, leads, emails, and senders, including replies, opportunities, and meetings.
*July 2026*
Marketplace seller data with **124 fields** covering listings, orders, questions, reviews, reputation, and visits.
*June 2026*
Mobile attribution with **110+ fields** across aggregate and raw event-level reports: installs, sessions, in-app events, revenue, cost, and ROI.
*June 2026*
Also added in 2026: [Salesforce](/data-source/salesforce/fields), [Snapchat Ads](/data-source/snapchat-ads/fields), [Magento](/data-source/magento-orders/fields), [YouTube Analytics](/data-source/youtube-analytics/fields), [Apple Search Ads](/data-source/apple-search-ads/fields), [VTEX](/data-source/vtex/fields), [Perfit](/data-source/perfit/fields), [Google Business Profile](/data-source/google-business-profile/fields), [Google Merchant Center](/data-source/google-merchant-center/fields), [Mailchimp](/data-source/mailchimp/fields), LinkedIn Pages, [Facebook Public Data](/data-source/facebook-public-data/fields), and [HubSpot](/data-source/hubspot/fields). Details in the monthly sections below.
***
## Major Features
### Detrics Data Warehouse (BigQuery)
*March 2026*
Sync marketing data from 30+ platforms straight into your own BigQuery project. Build table schemas from any platform's fields, schedule daily, weekly, or monthly transfers with full refresh or incremental sync modes, and track every run in a detailed history.
Since launch we've added automatic retries for failed transfer chunks, concurrent historical and daily syncs, a Least Privilege setup mode, image persistence for creative URLs, and ready-made presets across 50+ platforms.
Get started with the [BigQuery quickstart](/bigquery/quickstart).
***
### Detrics MCP Server
*February 2026*
Query your marketing data in natural language from Claude, ChatGPT, Cursor, and other AI assistants. The MCP server exposes 30+ platforms through tools for querying data, listing connections and accounts, and discovering fields.
The **MCP Hub** in the web app handles setup guides per AI client, workspace-scoped API keys, saved **AI Contexts** (reusable data-source configurations your assistant loads automatically), and 39 ready-to-use prompt templates.
Learn more in the [MCP overview](/claude/overview).
***
## Recent Platform Updates
### July 2026
#### New Platforms
* **[Instantly](/data-source/instantly/fields)** - Cold email outreach analytics, available simultaneously in Sheets, BigQuery, the web app, Looker Studio, and MCP
* **[Bing Webmaster Tools](/data-source/bing-webmaster-tools/fields)** - Search performance, crawl stats, and indexing data; field naming mirrors Google Search Console for side-by-side SEO reports
#### Google Search Console Technical SEO
**29 new fields** in three new categories: Page Indexing (index verdict, coverage, canonicals, last crawl), Rich Results, and Sitemaps, plus a Search Type dimension (web, image, video, news, Discover).
#### TikTok Organic Rebuilt
Migrated to TikTok's Business API with **28 new fields**: comments, keyword rankings, watch time, reach, and account totals. Existing connections keep working.
#### More July Updates
* **Meta Ads** - New incrementality attribution window based on conversion lift studies
* **Facebook & Instagram Insights** - Media Viewers metrics, Meta's official replacement for the deprecated Reach metrics
* **Data Warehouse** - Transfer folders, honest per-platform "All time" date ranges, and warnings when a table edit would break a transfer filter
* **Sidebar** - The platform picker now shows every integration, with alias-aware search ("meta", "gsc", "adwords")
* **DV360** - Filter by campaign, insertion order, line item, or creative name without adding the dimension
* **Google Ads** - Migrated to API v24 ahead of Google's sunset; saved queries keep working unchanged
### June 2026
#### New Platforms
* **[AppsFlyer](/data-source/appsflyer/fields)** - Mobile attribution with **27 metrics + 85 dimensions** across aggregate and raw event-level reports
* **[MercadoLibre Organic](/data-source/mercado-organic/fields)** - Seller marketplace data with **124 fields**: listings, orders, questions, reviews, reputation, and visits
#### LinkedIn Ads Creative Fields & Breakdowns
Dimensions grew from 47 to 61: nine creative dimensions (destination URL, CTA, ad text, media type, thumbnails) and five audience breakdowns (Job Title, Member Company, Device Type, Serving Location, Placement).
#### More June Updates
* **DV360** - Filter reports without adding the field as a dimension, keeping unique reach and frequency correct
* **Facebook Insights** - Meta deprecated Page and Post reach and impressions industry-wide on June 15; Detrics removed the dead metrics and shows a clear message on old saved queries
* **Apple Search Ads** - Tokens now refresh automatically, and a new Search Term Analysis template
* **Data Warehouse** - Historical backfills and daily syncs now run at the same time
* **Field expansions** - Meta Ads (offline conversions, app event values), Instagram Insights (comment-level dimensions), Google Ads (Conversion Goals), Shopify (line item tax, inventory), TikTok Ads (province), Mercado Ads (TACoS)
### May 2026
#### New Platforms
* **[Salesforce](/data-source/salesforce/fields)** - CRM analytics with **48 metrics + 329 dimensions**: leads, opportunities, accounts, contacts, and pipeline
* **[Snapchat Ads](/data-source/snapchat-ads/fields)** - **53 metrics + 45 dimensions** with campaign, ad squad, and ad-level reporting
* **[Magento](/data-source/magento-orders/fields)** - Magento 2 orders, line items, and customers with **31 metrics + 68 dimensions**
#### More May Updates
* **Sheets to BigQuery** - An "Open in BigQuery" button on every sidebar query clones its metrics, dimensions, and filters into a warehouse table
* **BigQuery Least Privilege mode** - Pre-create the dataset and bucket yourself and grant Detrics only minimal scoped roles
* **Partial account failures isolated** - Losing access to one account no longer fails the whole query; accessible accounts load and errors name the exact accounts affected
* **GA4 & DV360** - Weekly Sunday-to-Saturday time aggregation, alongside the existing Monday-to-Sunday weeks
* **Meta platforms** - Upgraded to Graph API v25.0 (LTS) so existing connections keep refreshing
* **TikTok Ads** - Gender and age combined breakdown now supported; invalid field combos are blocked up front in the picker
* **Field expansions** - Bing Ads (campaign and ad group labels), Facebook Ads (Product ID and Name), DV360 (Floodlight activity), Google Ads (Viewable Impressions)
### April 2026
#### New Platforms
* **[YouTube Analytics](/data-source/youtube-analytics/fields)** - **45 metrics + 37 dimensions**: views, watch time, subscribers, revenue, demographics, and traffic sources
* **[Apple Search Ads](/data-source/apple-search-ads/fields)** - **23 metrics + 42 dimensions** with multi-organization account selection
* **[VTEX](/data-source/vtex/fields)** - Orders, product catalog, SKU, and inventory with **12 metrics + 44 dimensions**
* **[Perfit](/data-source/perfit/fields)** - Email marketing with **51 metrics + 29 dimensions**, including automations
#### More April Updates
* **Facebook Ads** - Custom conversions show readable names (like "Purchase - Website") instead of numeric IDs
* **Query cancel** - Cancelling a query now aborts the upstream platform call on every platform
* **LinkedIn Pages** - Personal profile analytics alongside Company Pages, with new Post Saves, Post Sends, and Premium CTA Clicks metrics
* **TikTok Ads** - Multi-account queries run about 4.5× faster
* **Facebook Insights** - Followers by city and country, plus a Media Product Type dimension (Reel, photo, album, video)
### March 2026
#### Detrics Data Warehouse (BigQuery) Launched
Our biggest release of the year: sync any platform into your own BigQuery project on a schedule. See [Major Features](#major-features) above.
#### New Platforms
* **[Google Business Profile](/data-source/google-business-profile/fields)** - Location performance, search keywords, reviews, posts, and media with **100+ fields**
* **[Google Merchant Center](/data-source/google-merchant-center/fields)** - **80+ fields** across Performance, Products, and Diagnostics views
* **[Mailchimp](/data-source/mailchimp/fields)** - **70+ fields**: campaign reports, audience stats, and list growth history
* **LinkedIn Pages** - Organization analytics: post performance, follower demographics, and page views
* **[Facebook Public Data](/data-source/facebook-public-data/fields)** - Analyze any public Facebook Page or URL, **62 fields**, without needing an ad account
#### More March Updates
* **HubSpot** - Dynamic field discovery: all your custom properties are auto-discovered, with cross-entity association fields and support for 13 CRM entities plus 5 analytics entities
* **Meta Ads** - Three Advantage+ breakdowns: audience segment, gen AI asset type, and standard enhancements
* **Data Warehouse** - Failed transfer chunks retry automatically with smaller date windows
### February 2026
#### New Platforms
* **[HubSpot](/data-source/hubspot/fields)** - CRM analytics with **105 metrics + 190 dimensions** across contacts, companies, deals, tickets, email campaigns, forms, products, and calls
#### Detrics MCP Server Launched
Query your marketing data from AI assistants in natural language. See [Major Features](#major-features) above.
#### More February Updates
* **Smart upgrade prompts** - Usage tracking against your plan limit with a projected limit date and one-click prorated upgrades
* **Google Sheets auto-formatting** - Query results style themselves as formatted tables: frozen headers, currency and percentage formats, and auto-sized columns
* **Marketplace installs** - Connect Detrics directly from the HubSpot and Klaviyo app marketplaces
* **New dashboards** - HubSpot CRM and Klaviyo dashboards in the web app
* **TikTok Organic** - Opened to all users
* **Stripe** - Expanded to **70 metrics + 218 dimensions** with SaaS reports (MRR, ARR, churn, LTV), cohorts, charges, payouts, and refunds
* **Klaviyo** - 18 Shopify e-commerce metrics and flow series reports with daily, weekly, and monthly intervals
***
## Archive
### New Platforms
* **LinkedIn Pages** - Company Page analytics with 45+ fields (launched pending platform approval)
* **TikTok Organic** - Video performance analytics with 25+ fields (launched pending platform approval)
* **Klaviyo** - Email marketing analytics with 35+ fields for campaigns and automated flows
* **Facebook Pages** - Organic social analytics with 50+ fields
### Klaviyo Flow Analytics
* Flow ID, name, status, and trigger type dimensions
* `send_channel` dimension to compare campaigns vs flows
* 3 new template queries for flow analysis
### Field Expansions
| Platform | New Fields |
| ---------------- | --------------------------------------------------------------------------------- |
| **Facebook Ads** | Brand awareness metrics: estimated ad recall lift, recall rate, cost per recall |
| **WooCommerce** | 10 order attribution fields (UTM parameters, device type, referrer, session data) |
| **Shopify** | POS/Retail dimensions, payment method tracking |
| **TikTok Ads** | Campaign automation type, ad text, TikTok item ID |
| **X Ads** | Ad name field for promoted tweets |
### Facebook Insights
* Post Video ID for joining with video analytics
* Page vs Post validation to prevent incompatible metric combinations
### ShopifyQL Analytics
Integrated Shopify's ShopifyQL analytics engine: **100+ new metrics** and **50+ new dimensions** including UTM attribution, customer cohorts, conversion metrics, and returns/shipping data. See the [Shopify documentation](/data-source/shopify/fields).
### Web App v3
Completely redesigned web application: searchable data sources page with bulk actions and connection sharing, guided Looker Studio onboarding, self-service billing, a scheduled queries dashboard, and connection replacement without losing query configurations.
### GA4 Custom Channel Groups
Use your custom-defined channel groupings in reports alongside custom dimensions and metrics.
### Massive Field Expansions
| Platform | Before | After | Change |
| ---------------------- | ---------- | ---------- | ----------- |
| **Pinterest Ads** | 107 fields | 433 fields | +326 fields |
| **X/Twitter Ads** | 75 fields | 154 fields | +79 fields |
| **Meta/Facebook Ads** | 282 fields | 353 fields | +71 fields |
| **Bing/Microsoft Ads** | 111 fields | 136 fields | +25 fields |
### Other December Updates
* **Dimensionless Filtering** - Apply filters without requiring a dimension
* **Zero-Date Filling** - Time series data fills missing dates automatically
* **Connection Change** - Switch data source connections on existing queries
* **New Shopify Order Fields** - Sales channel, POS location, payment gateway, shipping method
### Features
* **New**: Query Templates for multiple platforms:
* 20 Google Analytics 4 query templates
* 15 TikTok Ads query templates
* 10 Instagram Insights query templates
* 5 Google Search Console templates
* **New**: Instagram image fields for enhanced media analytics
* **New**: Shopify Line Item Variant Quantity field
* **Improved**: Meta Ads & Instagram API updated to v23.0 for compatibility
* **Improved**: Looker Studio connectors with integrated Quickstart flow
### Features - **New**: Query Templates feature enabled for all public users -
**New**: 10 Tiendanube templates added + 20 additional fields - **New**: 10
Shopify Query Templates added - **New**: 10 Google Ads Query Templates -
**New**: 10 Meta Ads Query Templates - **Improved**: Sheets are now linked by
ID instead of Sheet Name - **Improved**: Extended timeframes for Tiendanube,
TikTok, and Shopify - **Improved**: Tiendanube and Shopify installation flows
with personalized onboarding
### Features - **New**: Enhanced field totals across platforms: - Pinterest:
+107 fields - LinkedIn: +125 fields - X Ads: +73 fields - Bing Ads: +106
fields - **New**: UI modifications including Home section with template
buttons - **New**: Shopify fields added and existing fields reorganized -
**Improved**: Multi-account queries show warnings for specific account
failures
### Features
* **New**: Trial system for Looker Studio
* **New**: Usage system for Google Sheets
* **New**: Default sorting and sorting configuration feature
### Infrastructure
* **Improved**: Infrastructure enhancements to reduce query timeouts
* **Improved**: Database optimizations for increased app velocity
### Features - **New**: Shopify enhanced fields including order currency,
pricing, and financial data - **Improved**: Query error handling with
account-specific warnings
### Features - **New**: Advanced filtering capabilities with regex support -
**Improved**: Mobile UI optimizations for better responsiveness -
**Improved**: Attribution window customization for Meta Ads campaigns
### Features - **New**: Tiendanube integration for Latin American e-commerce
analytics - **Improved**: Onboarding flow with interactive modal guides
### Features - **New**: Stripe integration for payment processing analytics -
**Improved**: Query scheduling with enhanced daily triggers - **Improved**:
Performance optimizations reducing query execution time by 40%
### Features - **New**: Shopify integration with comprehensive e-commerce
analytics - **New**: WooCommerce integration for WordPress stores - **New**:
Collaboration features for team query sharing - **Improved**: Import/Export
functionality allowing 10x faster dashboard replication
### Features - **New**: Looker Studio connector for advanced data
visualization - **New**: Query duplication feature for rapid dashboard scaling
* **Improved**: Bulk refresh capabilities for multiple queries
### Features - **New**: Template Creation Flow for custom dashboard templates
* **New**: Template Gallery with pre-built solutions - **New**: Automatic
pause triggers for cost control - **Improved**: Column ordering and
customization options
### Features - **New**: Advanced filtering system with boolean operators -
**Improved**: Performance boost with 50% faster data loading - **Improved**:
Error recovery and graceful handling of API limits
### December 2023
* **New**: TikTok Ads enhanced with budget and scheduling dimensions
* **New**: Instagram Insights breakdowns for detailed performance analysis
* **Improved**: Facebook Ads dynamic fields for flexible reporting
### November 2023
* **New**: DV360 integration for programmatic advertising
* **New**: Campaign Manager 360 integration
* **Improved**: Query optimization reducing API calls by 30%
### October 2023
* **New**: Pinterest Ads integration with full metrics suite
* **New**: Bing Ads integration for Microsoft advertising
* **New**: X (Twitter) Ads integration
* **New**: Query duplication for efficient dashboard creation
### September 2023 - Launch
**Detrics launches with Google Sheets Add-on**, providing automated data synchronization from major advertising platforms to spreadsheets.
Launch features included:
* Google Sheets Add-on with intuitive UI
* Google Analytics 4 & Universal Analytics integrations
* Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads integrations
* Google Search Console & Instagram Insights integrations
* Import/Export functionality
* Automated scheduling (hourly, daily, weekly)
* Multi-account support
***
## Questions or Feedback?
Have questions about these updates? Contact our support team or visit our [documentation](/).